American Music Awards of 2016
The 44th Annual American Music Awards took place on November 20, 2016, at the Microsoft Theater in Los Angeles. It was broadcast on ABC and was hosted by Gigi Hadid and Jay Pharoah. The 2016 AMAs fell 31% from 2015 among adults 18-49 and 26% among viewers, to 8.2 million watching the show, which was an all-time low in the show's history.