Nearly every company, across every industry, is striving  hard to become more digital. Getting there requires  an accomplished partner with a proven track record of  delivering tangible digital business results. Moreover,  it requires a pragmatic approach to building and  expanding digital backbones powered by social, mobile,  analytics and cloud technologies (the SMAC Stack),  as well as sensors and intelligent process automation  tools. We are helping clients create new business models  and build the foundational infrastructure necessary to  power digital success. Capturing the digital high ground requires organizations  to see every aspect of the business through the customer’s  eyes. It also requires an intimate understanding of how  nearly every physical-world device can be instrumented  in ways that generate massive volumes of potentially  meaningful business data — revealing user behaviors,  interests and desires. To lead in today’s new digital  era, businesses must extract value from ambient and  behavioral data to design better products, improve user  experiences, and inform strategic decision making. Making  and applying meaning from digital data by employing  advanced analytics informs business strategy and helps  R X U F O L H Q W V V H L ] H o U V W P R Y H U D G Y D Q W D J H As business becomes more IT-intensive, organizations  must become increasingly agile, and continuously  innovate to keep pace with the dynamics of today’s digital  era. Cognizant is well positioned to help enterprises  exceed customer expectations for new digital services  and experiences that drive market differentiation and  performance. We work with our clients every day to help  W K H P H Q K D Q F H H I o F L H Q F L H V D Q G S U R G X F W L Y L W \ Z K L O H D W W K H same time reimagining their businesses and building new  capabilities to get the most from today’s blended digital  and physical worlds. While digital is pivotal, today’s business models are  based on value chains that integrate both physical and  virtual elements. In fact, some companies are already  proving that the value of the “virtual” — information  and digital interactions — can far outstrip traditional  physical value propositions. This is possible because  new technologies and nearly-pervasive connectivity  have created an almost endless supply of valuable  information and opportunities to connect businesses,  products, people, organizations, machines, and devices.  We are architecting new value chains, operating models  and human-centric experiences that simplify digital  interactions and transactions across existing and  emerging ecosystems, helping our clients achieve new  levels of business performance.  4