OUR MARKETS 1 MARKET DATA 1 CONSUMPTION  CHARACTERISTICS 1 OUR POSITION OUR  OPERATIONS Western Europe Population (millions) Est. GDP/capita  PPP (USD) Est. real GDP  growth (%) Inflation,  avg. consumer  prices (%) Per capita beer  consumption  (litres) On-trade share of market,  approx. (%) Market  position (no.) Market  share (%) Breweries Denmark 5.6 37,794 0.1 0.8 78 27 1 51 1 Sweden 9.6 40,870 0.9 0.2 51 20 1 33 1 Norway 5.1 55,398 1.6 1.8 46 20 1 54 2 Finland 5.5 35,863 -0.6 2.4 84 15 1 53 1 France 63.7 35,680 0.2 1.0 29 22 1 29 1 Switzerland 8.1 45,999 1.7 -0.2 57 43 1 43 1 UK 63.8 37,299 1.4 2.7 70 51 4 15 1 Poland 38.5 21,118 1.3 1.4 96 11 3 19 3 Germany 81.8 39,468 0.5 1.6 103 19 2 16 2 Italy 61.0 29,598 -1.8 1.6 27 38 4 7 1 Portugal 10.6 22,930 -1.8 0.7 46 55 1 48 1 The Baltics 3 6.3 21,420 1.5-4.0 0.7-3.5 72-90 5-7 1 30-41 4 South East Europe 6 30.2 17,551 -4.2-2.0 -0.8-8.5 38-81 18-53 2-3 15-26 5 Eastern Europe Russia 141.4 18,083 1.5 6.7 59 9 1 39 10 Ukraine 45.5 7,422 0.4 0.0 55 11 2 27 3 Belarus 9.3 16,106 2.1 17.5 51 4 1 29 1 Kazakhstan 17.2 14,133 5.0 6.3 30 31 2 32 1 Azerbaijan 9.3 10,789 3.5 3.7 6 20 1 73 1 Asia China 1,360.8 9,828 7.6 2.7 40 46 1 ~55 39 Vietnam 89.7 4,001 5.3 8.8 40 55 2 34 6 Laos 6.8 3,066 8.3 7.4 39 44 1 98 2 Cambodia 15.4 2,573 7.0 2.9 30 37 1 66 1 Nepal 27.9 1,506 3.6 9.9 2 81 1 71 1 India 1,243.3 3,991 3.8 10.9 2 16 3 8 6 Malaysia 30.0 17,526 4.7 2.0 6 77 2 45 1 Singapore 5.4 62,428 3.5 2.3 22 75 2 18 - Hong Kong 7.2 52,687 3.0 3.5 24 29 2 25 - 4 2 7 2 7 4 5 8 Source: IMF, Canadean, Carlsberg estimates. Carlsberg Group Annual Report 2013 6 Management review THE GROUP AT A GLANCE Our main markets 1  2013E. 2  Northern Germany (Schleswig-Holstein, Hamburg, Lower Saxony). 3  Estonia, Latvia, Lithuania. 4 Weighted average. 5  Brewery in Latvia to be closed in April 2014. 6  Bulgaria, Croatia, Serbia, Greece. 7 Western China. 8  Excl. Habeco.