Specialty crops Coffee – new business models Potatoes – leveraging blockbuster products Access to markets Syngenta’s specialty crops business comprises  a large and diverse group of high-value crops  grown around the world. As in Vegetables,  growers face the challenge of controlling pests  and disease while meeting increasingly stringent  value chain requirements in terms of quality and  shelf life.  Syngenta’s versatile chemical portfolio plays  a major role in meeting this challenge, and  sales in specialty crops have already exceeded  US$ 2 billion. Five crop groups account for over  70 percent of total sales: potatoes, cotton, citrus  and pome fruits, grapes, and plantation crops,  including bananas and coffee. We are now  starting to leverage our chemistry to develop  integrated offers. These involve partnerships  with the value chain and extension of the  portfolio, and are leading to the creation of  completely new business models.  Potatoes are the world’s third largest food crop  after rice and cereals. Syngenta is the market  leader in crop protection with its success  founded in particular on fungicide control of  blight. We have built strong relationships with  potato processors to understand their needs  and to enable growers to meet those needs by  optimizing use of our products. For example,  the in-furrow application of AMISTAR ®  has  resulted in superior  Rhizoctonia  control, thinner  skins and better processing quality. In coffee, Syngenta’s core competence  in disease and insect control including  VERDADERO ® , PRIORI XTRA ®  and ACTARA ® also brings improved crop quality and significant  yield benefits. This is the starting point for our new trading  model NUCOFFEE ® , set up to help coffee  producers to increase yield and obtain  a premium reflecting the quality of the crop.  NUCOFFEE ®  acts as a platform, connecting  farmers, cooperatives and roasters in a  transparent business partnership where  the grower’s contribution is clearly recognized.  Building on our longstanding use of the barter  model in Latin America, Syngenta takes coffee  beans as payment for tailored crop protection  programs that include training and advice.  We then sell the beans to roasters, capturing  the quality premium which is shared with the  growers, giving them an increase in revenues  of up to 50 percent. Building on the success of NUCOFFEE ® , we are  evaluating the potential of this model for other  crops including fruit. Meeting growers’ needs Syngenta Annual Review 2011 29 SalesinSpecialtycrops  US$m Crop Protection  2,235 Seeds  0 2011 sales US$2,235m Targetsales US$m 2015  ~2,700 Post 2015 ~4,000 NUCOFFEE ®  brings  us closer to a  specific segment of  coffee buyers for our  best coffees, thus  bringing more value  to our product. TomioFukuda, Owner, Fazenda Baú Lagoa Formosa, Minas Gerais,  Brazil