Lawn and  Garden Lawn and Garden captures additional business  growth opportunities by leveraging Syngenta’s  world-leading agricultural technology into the  adjacent markets of flowers, turf and landscape. These markets are all consumer driven, and  Syngenta’s continuing gains in share are  founded on an industry-leading understanding  of their respective value chains and end users.  This enables us to apply the Syngenta toolbox  to develop innovative products and solutions  that give commercial customers what they need  to delight their own consumers. We have a leading position in the US$9.3 billion  market for professional growers of ornamental  plants. An example of this would be our award- winning CALLIOPE ®  Hybrid geranium that has  unmatched performance for both growers and  consumers. The genetic cross brought together  the best features of a traditional ivy geranium  with those of a potted geranium to produce  one of the best performing geraniums on the  market. We are the leader with this product,  and it is Syngenta’s fastest growing vegetative  geranium variety to date. Because of its proven  performance, Syngenta developed the Blooms  All Summer (BAS) program. Consumers who  purchase CALLIOPE ®  as part of the BAS  program are guaranteed success with this  product or their money back. The consumer market is valued at US$ 43 billion.  While consumer spending in developed markets  is currently impacted by depressed economic  conditions, we see opportunities in the  consolidation and professionalization of our  Through insight into consumer and value chain  needs – and applying Syngenta’s breadth of  capabilities to provide innovative solutions – we  aim to significantly grow the Lawn and Garden  business in the years ahead. We are also using partnerships to help translate  customer insights into integrated solutions  across our business. For example, in 2011 we  teamed with Pasteuria Bioscience Inc. to add  the first bio-nematicide offer to our turf portfolio.  We also entered into an agreement with Illumitex  on applying its LED-based lighting technology  to support better plant growth in greenhouses  and reduce growers’ costs. Meeting growers’ needs In the golf market, our knowledge of our  customers has allowed us to develop a total  program that addresses the environmental,  agronomic and economic needs of today’s  golf course operators. We have developed  the Ultimate Fairways program to give golfers  a better playing experience while ground staff  benefit from reduced need for mowing. We  have worked with Marriott Hotels to provide  a program that helps it reduce its carbon  footprint and meet its sustainability targets  in golf course care.  Integration and innovation are key to our  success: Lawn and Garden was the first  Syngenta business to adopt an integrated  strategy. We are already delivering innovative  customer-centric solutions such as  “programmable plants”. These allow growers to  meet retailers’ exacting delivery schedules by  delivering high-quality and consistent flowers  that improve the plant experience of consumers  at the end of the value chain.  customer categories – such as the shift to ‘big  box’ retailers and multi-course golf operators.  In the emerging markets, consumer demand  is expanding. Partnering for novel solutions A leading position in genetics and controls Syngenta Annual Review 2011 31 The potted  chrysanthemum  renaissance I am impressed how  Syngenta is  reinvigorating a product  that was about to lose its  place, and how  constructively they use  our input and experience  as growers.  T.J.Cape  Vice President of Operations Clearwater Nursery Nipomo, California, USA More online www.syngenta.com/ar2011 SalesinLawnand  Garden   US$m Crop Protection  511 Seeds  336 2011 sales US$847m