ADVERTISING  Display Advertising Classified Advertising Other Advertising PRINT PRODUCTION AND DISTRIBUTION THE NEW YORK TIMES COMPANY – P. 3 INYT is printed under contract at 39 sites throughout the world and is sold in 140 countries and territories. INYT  is distributed through agreements with other newspapers and third-party delivery agents. The Times is currently printed at our production and distribution facility in College Point, N.Y., as well as under  contract at 27 remote print sites across the United States. The Times is delivered to newsstands and retail outlets in the  New York metropolitan area through a combination of third-party wholesalers and our own drivers. In other markets in  the United States and Canada, The Times is delivered through agreements with other newspapers and third-party  delivery agents. Our businesses are affected in part by seasonal patterns in advertising, with generally higher advertising  volume in the fourth quarter due to holiday advertising. Other advertising primarily includes creative services fees associated with our branded content studio;  revenues from preprinted advertising, also known as free-standing inserts; revenues generated from branded bags in  which our newspapers are delivered; and advertising revenues from our News Services business. In 2014, other  advertising (print and digital) represented approximately 3% of our advertising revenues. Classified advertising includes line ads sold in the major categories of real estate, help wanted, automotive and  other. In print, classified advertisers pay on a per-line basis. In digital, classified advertisers pay on either a per-listing  basis for bundled listing packages, or as an add-on to their print ad. In 2014, classified advertising (print and digital)  represented approximately 6% of advertising revenues. Display advertising also includes “Paid Posts,” a native advertising product on The Times’s platforms. The Paid  Posts product allows advertisers to present longer form marketing content that is distinct from the Times’s editorial  content. In 2014, display advertising (print and digital) represented approximately 91% of advertising revenues. In digital, display advertising comprises banners, video, rich media and other interactive ads on our website  and across other digital platforms. Advertisers pay for advertising based on a cost-per-thousand-impression,  programmatic or flat rate, or through sponsorship fees. Display advertising is principally from advertisers promoting products, services or brands, such as financial  institutions, movie studios, department stores, American and international fashion and technology, in The Times and  INYT. In print, column-inch ads are priced according to established rates, with premiums for color and positioning.  The Times had the largest market share in 2014 in print advertising revenue among a national newspaper set that  consists of USA Today, The Wall Street Journal and The Times, according to MediaRadar, an independent agency that  measures advertising sales volume and estimates advertising revenue.  We have a comprehensive portfolio of advertising products and services that we provide across multiple  platforms, including print, online and mobile.  Beginning in the fourth quarter of 2014, we divide our advertising revenue into three main categories: 