4 Understanding content  analysis This chapter provides details about the process of content analysis and how  IBM Watson Content Analytics (Content Analytics) can be used as a tool to help  you analyze large amounts of textual data. From this content analysis, you can  gain actionable insight from your data. To be successful, you do more than use  the product and perform a series of mechanical operations. You must have a  deep understanding of what Content Analytics does and how it works. To take full  advantage of Content Analytics, you must understand what you can analyze,  what you can expect, and how you can interpret and use its output.  This chapter includes the following sections: ' Copyright IBM Corp. 2010, 2011, 2014. All rights reserved. 59 GLYPH<SM590000> Basic concepts of content analytics GLYPH<SM590000> Typical cycle of analysis with Content Analytics GLYPH<SM590000> Successful use cases