growth in local currency. As usual, Mexico’s growth was driven by brand building and innovation on core brands. Zucaritas ® was lifted by a strong advertising and promotion campaign, and  Special K ® rose strongly amidst another weight-loss challenge campaign and line extension. We added a cappuccino flavor to our All-Bran ® line, and we executed numerous popular inserts and other promotions. Meanwhile, our sales of wholesome snacks in Mexico nearly doubled versus the prior year. In this relatively new category, we leverage our powerful cereal brands to expand our portfolio, and we use a DSD distribution system to extend our product availability. In 2003,  All-Bran ® snack bars con- tinued their strong growth, and we launched a handful of  Disney ® snack products. In 2004, our Latin America business should again post solid sales growth, despite inevitable economic, curren- cy, and political volatility in several markets. Cereal sales should continue to benefit from new products, advertis- ing, and consumer promotion, and we will continue to expand our wholesome snacks business.  The International Foodservice teams continued to earn their stripes in 2003, posting a third consecutive year of significant sales growth. Key successes included Kellogg’s ® cereals now being served in all McDonald’s ® stores in Australia and New Zealand, Morningstar Farms ® products making the menu in Subway ® restaurants in Canada, and our UK Foodservice team being appointed category leaders in both the cereal and snack categories with the market’s three largest contract catering companies. Good momentum and strong execution should mean continued growth in 2004. Latin America: Net Sales Growth Gets Stronger Latin America:  Per Capita Consumption Ready-To-Eat Cereal Kilograms Source: Nielsen Retail Index, Rolling 52 weeks, December, 2003 Mexico: Leading Share Ready-To-Eat Cereal Category 2001 2002 2003 % Growth, Local Currency 13 7 5 Puerto Rico Mexico Costa Rica Panama Guatemala V enezuela Honduras Chile Argentina El Salvador Colombia Dominican Republic Brazil Ecuador Latin America US T otal W orld 4.3 1.5 1.1 1.0 0.7 0.5 0.4 0.5 0.2 0.5 0.3 0.2 0.1 0.2 0.5 4.6 1.1 Kellogg Competitors 70% 15 Kellogg Company