2010 10-K: Part II Revenue by Region ($mil) $315.2 $435.1 $502.5 $479.0 $555.4 % of total  2006  2007  2008  2009  2010 Japan  0.4%  0.7%  0.8%  0.8%  0.7% Australia  3.5%  5.2%  5.0%  5.3%  6.4% Europe  5.9%  10.4%  14.1%  15.4%  15.1% Asia  0.4%  1.0%  1.1%  1.2%  1.4% Canada  3.8%  3.3%  3.2%  4.3%  4.6% Other  0.0%  0.0%  0.0%  0.0%  0.1% U.S.  86.0%  79.4%  75.8%  73.0%  71.7% Foreign currency translations increased revenue by approximately  $4.4 million in 2010, reversing the trend from 2009, when foreign  currency translations had a negative impact of $9.0 million. Excluding  acquisitions and the impact of foreign currency translations, our  non-U.S. revenue rose 5.2% in 2010 and declined 5.5% in 2009. International organic revenue (international revenue excluding  acquisitions and the impact of foreign currency translations) is  considered a non-GAAP financial measure. The definition of inter- national organic revenue we use may not be the same as similarly  titled measures used by other companies. International organic  revenue should not be considered an alternative to any measure of  performance as promulgated under GAAP. The tables below present a reconciliation from international revenue  to international organic revenue (international revenue excluding  acquisitions and the impact of foreign currency translations): Our five largest products based on revenue—Licensed Data,  Investment Consulting, Morningstar Advisor Workstation,  Morningstar.com, and Morningstar Direct—made up about 59% of  consolidated revenue in 2010. While the percentage of revenue  made up by our top five products has remained relatively consistent  over the past three years, the relative size of products within the  top five has changed each year. Licensed Data became our largest  product in 2008 and has remained in that position in 2010 and 2009,  partly because of incremental revenue from acquisitions. Beginning in 2010, we included revenue from Ibbotson’s plan spon- sor advice service as Retirement Advice revenue. Previously, we  included this revenue in Investment Consulting. In 2010 and 2009,  as a part of the changes to our organizational structure with a focus  on our global product lines, we no longer include Morningstar Site  Builder as part of Morningstar Advisor Workstation. Site Builder  consists of a set of integrated tools, content, and reports that invest- ment firms can seamlessly add to their existing advisor websites.  In addition, we’re continuing to globalize the Premium subscriptions  and advertising revenue generated by Morningstar.com websites,  which operate in a variety of markets. As a result, we now include  advertising revenue for all non-U.S. sites as part of Morningstar. com and have reclassified prior-year product revenue for consistency  with current-year presentation. 2010 vs. 2009 ($000) 2010 2009  Change International revenue  $ 157,136 $129,160  21.7% Revenue from acquisitions (16,953) —  NMF Favorable impact of (4,362) —  NMF foreign currency translations International organic revenue  $ 135,821 $129,160  5.2% 2009 vs. 2008 ($000) 2009  2008  Change International revenue  $ 129,160  $ 121,436  6.4% Revenue from acquisitions  (23,371)  —  NMF Unfavorable impact of 8,987  —  NMF foreign currency translations International organic revenue  $ 114,776  $ 121,436  (5.5)% 2008 vs. 2007 ($000) 2008  2007  Change International revenue  $ 121,436  $ 89,680  35.4% Revenue from acquisitions  (19,426)  —  NMF Favorable impact of (1,850)  —  NMF  foreign currency translations International organic revenue  $ 100,160  $ 89,680  11.7% Largest Products Based on Revenue 72