In 1950, the world’s population was just 2.5 billion. In October 2011,  it hit 7 billion. We can expect another 2 billion people on our planet  by 2050. Meanwhile, urbanization and soil erosion are reducing  available farmland. So while one hectare could feed two people  in 1950, by 2030 it will have to feed five. Already, food demand  is outstripping supply in some regions. Farmers must grow more  from less: our business is to help make that possible. The challenge:  increase food  security in an  environmentally  sustainable way Challengesan d  ourcontribution > 9 billion Worldpopulationgrowth >7billion 2011 >2.5billion 1950