EUOSHA/2021/OP/F/SE/0142  2.2.1  Communication and promotion (online newsroom and social media support)  The contractor will have to produce editorial content and visuals for EU-OSHA websites and social  media channels. Such texts must be written in British English (see  section 4.2.3 ) and in an engaging and journalistic  style, as this content will be the major vehicle for engaging users and the audience and informing them  about EU-OSHA initiatives and related projects, and for promoting partners’ own activities in some  cases.  All communication materials should be  proofread by the contractor  before they are sent to EU-OSHA  for approval. This step aims to increase the quality of the materials produced and avoid any  typographical errors or possible ambiguities in tone or style before publication. Materials will be  proofread using the Interinstitutional Style Guide and the EU-OSHA corporate manual as references for  editorial style, grammar and punctuation rules.  Close coordination between EU-OSHA’s stakeholder management actions (described later in this lot)  and contractors of lots 1 and 3 is essential to maximise the promotion of EU-OSHA partners’ activities  and streamline activities with their websites, newsletters and social media accounts. The contractor should provide high-quality professional outputs and services as follows (not an  exhaustive list): The contractor should propose topics for news articles (an average of two per month), taking  into account current activities and projects, and based on previous research on campaign- related topics and EU-OSHA’s available resources. Once approved by EU-OSHA, the editorial  calendar should be reviewed and updated following the latest developments.  Links or sources related to the proposed topics need to be identified in advance and added to  the editorial calendar to support the suggested topics and as main sources for reference. The process will begin at least 2 weeks prior to the publication date with the submission of an  article outline to EU-OSHA. After the necessary rounds for comments/validation, the contractor  will upload the article to the HWC website’s back office the day before the publication date at  the latest and programme it for publication. The news articles will also be cross-promoted  through EU-OSHA’s social media channels to increase traffic to the HWC website and increase  visibility.  14  • Web highlights : ad hoc web highlights will be drafted and uploaded to the HWC website. The  web highlights aim to promote activities and projects of campaign partners (national focal  points, official campaign partners, media partners, etc.) and will be displayed under their profile  • News articles : an average of two well-sourced news articles per month should be drafted, each  of them up to 800 words, based on the topics agreed in the above-mentioned editorial calendar  and following an outline to be sent by the contractor and approved by EU-OSHA. • Editorial calendar : the contractor is expected to draft, maintain and update a yearly calendar  of all planned editorial content, including web highlights, news articles and event items, social  media posts and content, visuals and HWC newsletters.  All deliverables should be drafted  in British English . 