All Other Areas Our other international markets encompass Canada and Australia, two of our largest markets, and Asia. In 2003, this group of markets collectively posted sales growth of nearly 18%, or 4% in local currencies. These markets made strong progress on the  Volume to Value metrics in 2003, enhancing their financial performance. Europe U.S. Other All Other Latin Am. % of KELLOGG NET SALES U.S. Retail Snacks U.S. Retail Cereal Year-Over-Year % Change,  Local Currencies Other International Areas: Accelerated Growth 2% 4% 2002 2001 2003 -2% 16 Each of these regions and markets will focus on  Volume to Value in 2004. We should continue to build momen- tum in our innovation pipeline and our consumer promo- tions, allowing us to grow our cereal sales in the highly competitive Canadian and Australian markets, with faster growth coming from Asia. Our wholesome snacks busi- nesses in Australia and Canada should once again expand, taking advantage of favorable trends in snacking. In Canada, we experienced growth in both cereal and snacks. Cereal growth was led by new advertising pro- grams on  Special K ® and  All Bran ® , proven campaigns on  Kellogg’s Frosted Flakes ® and  Froot Loops ® and new product launches such as  Hunny B’s TM , Tony’s Cinnamon Frosted Flakes TM and a  Scooby Doo -themed cereal. The healthy snacks business in Canada was driven by Special K TM bars and the introduction of new products, such as  Rice Krispies Squares ® Bars with Cadbury ® Chocolate and  Nutri-Grain Mini Granola Bites TM .  Asia also posted solid growth. In Japan, growth was driven by  All-Bran ® , behind an effective advertising campaign, and by a new  Disney cereal. In Korea, a  Lion King ® on-pack CD and the launch of a new  Almond Flake cereal flavor led to good growth. In Australia, cereal sales were aided by favorable price/mix, and by the launch of  Special K ® Peach & Apricot and a  Simpsons ® -themed cereal. Brand-building activities included a successful on-pack CD promotion on  Nutri-Grain ® cereal and an effective advertising cam- paign behind our  Sultana Bran TM brand. Our snacks business in Australia continued to post exceptional growth, as we extend our portfolio and our distribution.  Earning Our Stripes