Notes to the consolidated financial statements of Aegon N.V.  Note 6 210 6 Premium income and premiums to reinsurers Investments Americas The  Netherlands United  Kingdom New  Markets Holding and other  activities Elimina- tions Total 2012 Shares 1,390 412 51 16 - (2) 1,867 Bonds 63,686 19,256 11,066 2,817 - - 96,825 Loans 8,910 22,245 5 552 - - 31,712 Other financial assets 11,707 286 216 22 759 - 12,990 Investments in real estate 766 860 - 1 - - 1,627 Investments general account 86,459 43,059 11,338 3,408 759 (2) 145,021 Shares 1,484 8,406 14,927 63 - (6) 24,874 Bonds 5,300 16,266 12,954 162 - - 34,682 Separate accounts and investment funds 59,029 - 23,593 5,778 - - 88,400 Other financial assets 157 422 3,404 21 - - 4,004 Investments in real estate - - 1,008 - - - 1,008 Investments for account of policyholders 65,970 25,094 55,886 6,024 ­ (6) 152,968 Investments on balance sheet 152,429 68,153 67,224 9,432 759 (8) 297,989 Off balance sheet investments third parties 100,725 1,052 10 59,301 - - 161,088 Total revenue generating investments 253,154 69,205 67,234 68,733 759 (8) 459,077 Investments Available-for-sale 72,271 19,717 11,286 2,826 19 - 106,119 Loans 8,910 22,245 5 552 - - 31,712 Financial assets at fair value through profit or loss 70,482 25,331 54,925 6,053 740 (8) 157,523 Investments in real estate 766 860 1,008 1 - - 2,635 Total investments on balance sheet 152,429 68,153 67,224 9,432 759 (8) 297,989 Investments in joint ventures - 854 - 714 - - 1,568 Investments in associates 90 21 8 648 4 - 771 Other assets 25,586 27,508 6,284 3,318 37,926 (36,066) 64,556 Consolidated total assets 178,105 96,536 73,516 14,112 38,689 (36,074) 364,884 Gross Reinsurance 2013 Life 17,112 2,756 Non-Life 2,827 351 Total 19,939 3,108 2012 Life 16,200 3,298 Non-Life 2,849 404 Total 19,049 3,702 2011 Life 16,853 3,042 Non-Life 2,668 365 Total 19,521 3,407 Annual Report 2013