32 ADVERTISING & PROMOTION Communicating with consumers is crucial to the growth of our Company. Our brands continually refresh themselves, developing advertising and promotional strategies that create new excitement for customers. A number of these brand- building initiatives generated enthusiastic responses from consumers this year. They included the famous icon Clinique advertising campaign by photographer Irving Penn; personal appearances by Carolyn Murphy and Elizabeth Hurley for the Estée Lauder brand; Hollywood tie-ins such as Stila’s exclusive makeup partnership with the film Legally Blonde 2:  Red, White and Blonde, starring Reese Witherspoon; dynamic makeup collections like M . A . C’s Aquadisiac, and in-store promotions like Bobbi Brown’s “10 Minute Face Event”.