EUOSHA/2021/OP/F/SE/0142  The contractor will be responsible for scheduling social media posts, mainly via EU-OSHA’s  Hootsuite account. An editorial calendar should be proposed by the contractor on a weekly, bi- weekly or monthly basis, depending on activity milestones and key dates. A validation workflow  will be established between the two parties. On a regular basis, the contractor will be responsible for planning and implementing paid  promotion of an agreed number of posts to increase reach and impact. The contractor will regularly export, compile and analyse statistics from all three channels  (Twitter, LinkedIn and Facebook) on posts promoting HWC content. The frequency of such  reporting will be agreed with EU-OSHA. Using EU-OSHA’s Hootsuite account, the contractor may be asked to monitor lists of EU-OSHA  partner and stakeholder accounts to track ‘mentions’, comments, shares and likes, and to  propose relevant interaction. The goal of these actions will be to boost social media  engagement with user-generated content to build an engaged online community around EU- OSHA and its main projects. The contractor should proactively identify and propose suitable and engaging visuals to  complement the texts provided for  news articles, web highlights and social media posts .  The visuals can be chosen from:  The contractor may be asked to create  branded templates  to be used to ‘host’ images and  texts on certain topics (for example campaign partner quotes, HWC publications). The  contractor will be expected to make light edits to images, for example resizing and changing  colours or fonts, or integrating different elements such as logos and text.  In addition to these static visuals, the contractor will be responsible for the  creation of a certain  number of short videos and animations (such as GIFs) for the different social media  channels. The contractor should produce several templates for different topics and promotion  milestones. The templates should be created using Adobe Premiere or Adobe After Effects and  be easy to edit/re-use, and allow for replacing images and text or customising colours and fonts.  The contractor will provide a final report (up to 30 pages) on the newsroom outcomes,  incorporating necessary EU-OSHA website and social media statistics to measure impact and  explore trends. Conclusions on the implementation and recommendations for improvement  16  • Reporting  - paid image and video platforms to which EU-OSHA may subscribe. free image platforms recommended by EU-OSHA; - EU-OSHA’s promotional materials, partners, source images and publications; • Visual content Social media listening and interaction  Reporting Paid promotion  Planning