1 Overview of IBM Watson  Content Analytics With major advances in linguistic analysis of the written word, combined with the  increased computational power of today’s hardware, comes the field of  content  analytics . Content analytics enables businesses to gain insight and  understanding from their structured and unstructured content (also referred to as  textual data ). Combining this technology with more traditional secure, enterprise  search technology, IBM Watson Content Analytics (Content Analytics) Version  3.0 merges content analytics and the enterprise search capability in a secure  and scalable manner. This process allows businesses to make the best use of all  of their content and the insights found therein. This chapter includes the following sections:  Name change:  This book covers IBM Watson Content Analytics (formerly  known as IBM Content Analytics with Enterprise Search, or simply ICAwES). ' Copyright IBM Corp. 2010, 2011, 2014. All rights reserved. 1 GLYPH<SM590000> Business need and the content analytics and search solutions GLYPH<SM590000> History, changes, and what is new in version 3.0 GLYPH<SM590000> Important concepts and terminology GLYPH<SM590000> Content Analytics architecture