73 ADAMS is one of the largest independent insurance direct  marketing services companies in Asia by both geographic  footprint and premiums. ADAMS specializes in direct and affinity  marketing, and services business partners across the direct  marketing value chain. It has developed significant capabilities in  customer analytics and data management, integrated marketing  and operational execution, and is investing in and building digital  and e-commerce capabilities to expand opportunities with  existing business partners beyond telemarketing. Since early 2012, all actively distributed Aegon Sony Life  products had an underlying policyholder fund with a volatility- control mechanism which uses the simple index funds of major  economies. Target volatilities are in the range of 4.5% to 6%. Since 2010, SARe has reinsured all minimum guarantees offered  on Aegon Sony Life’s variable annuity products.  The focus of TLB is on building strong relationships with  private and priority banks, local and international brokers  and intermediaries. Aegon-CNOOC offers non-life products – mainly short-term  accidental and short-term health – to all channels, although  sales are concentrated in the group channel, for which the main  products are group medical policies. Aegon provides a broad range of life insurance products through  its businesses in China and India. These include unit-linked and  traditional life products, as well as endowment, term life, health,  group life, accident, and annuities. Aegon Religare sells a health product with the same features  as a defined-benefit product, which pays benefits specified  for the categories of hospitalization, surgery or critical illness,  irrespective of the actual expense incurred by the policyholder. In  May 2012, Aegon Religare launched online health plan iHealth,  in line with the company’s focus on digital channels. The off-line  version is sold by all channels of the joint venture, including  agency, direct and business alliances. In China, Aegon-CNOOC’s agency channel mainly sells regular  premium endowment with high-sum assured protection  and critical illness products. Regular premium participating  endowment and single-pay universal life are key products for  the bancassurance channel. Telemarketers largely sell return of  premium products. Popular products in the brokerage channel  are return of premium, participating endowment, and critical  illness. ADAMS has multiple international business partners across  Asia, including banks and non-financial institutions. ADAMS  focuses on protection products that generate risk premiums,  such as term life insurance, personal accident insurance, and  supplemental health insurance. At the end of 2013, Aegon Religare had a number of term plans,  traditional individual participating products, traditional pension  participating products, unit-linked plans, and health products.  As of November 30, 2013, there were 70 life insurance  companies in the market, including 42 domestic life companies  and 28 foreign life insurers. As of November 30, 2013,  Aegon-CNOOC ranked thirty-ninth among life insurance  companies and twelfth among foreign life companies, based  on total premium income . The company’s market share  among foreign-invested companies was 2.5% 1 . In descending  order, Aegon-CNOOC’s channel contributions were brokerage,  bancassurance, direct marketing, group and agency annual  premium equivalent production and bancassurance, group,  brokerage, and direct marketing and agency first year  premium production.  TLB main products consist of USD Guaranteed Universal Life  (GUL) and USD term plans in 2013 for the high-net-worth  market, and a new range of products was launched in the  fourth quarter of 2013. Aegon Sony Life sells variable annuities. It provides a guaranteed  lifetime withdrawal benefit (GLWB) with a rollup function of 3%  per annum during the deferral period and a guaranteed minimum  accumulation benefit (GMAB). The GMAB product has a 105%  trigger feature that allows the customer to receive either  a lump-sum withdrawal of the difference between the initial  premium and account value or have the difference transferred  into a separate non-guaranteed account. On November 14, 2013, the CIRC announced the China Life  Insurance Experienced Critical Illness Table (2006-2010). As  of December 31, 2013, the table is to be used as the basis for  evaluating the statutory reserves of critical illness products.  The table is expected to have a profound impact on product  innovation in the life insurance industry in China.  1 Source: China Insurance Regulatory Commission (CIRC). Non-life Overview of business lines  Life and savings Competition China - Aegon-CNOOC Universal life and term products Individual savings and retirement