18 P R O D UCT LEADERS HIP MEANS VALU E-A DDED TEC HNO L OGY “Technology  must create  value for our  customers.” growth. We add value as a partner in the  development of new engines and drive- trains for efficient power generation  and torque management. The result is  increased content for us, and better fuel  economy and reduced emissions for our  vehicle maker customers.  When it comes to industry leading prod- ucts such as turbochargers, engineers like  Uwe Muenkel know that technology alone  is not enough. Product leadership means  solving commercial problems, providing  improved benefits and creating value for  customers all at the same time. Whether  they are developing new products like  our regulated two-stage turbocharger for  BMW or creating new applications from  existing products, our engineers must  blend innovation and speed to market with  process and cost discipline.  Uwe’s ten years in the fast-growing turbo- charger business have taught him that it  takes more than technology to manage  and drive growth. He and his colleagues  face the challenge of developing the  innovators of tomorrow while dealing  with the relentless demands of customers.  Within BorgWarner technical facilities  around the world, seasoned engineers  work to nurture those with less experi- ence, allowing ideas to flourish. Our goal:  to continuously reinvent ourselves. This is an exciting time for Uwe and his col- leagues. The pace of change in and around  the powertrain is driving BorgWarner  Regulated Two-Stage  Turbocharger Diesel Exhaust  Gas Recirculation Beru Instant Start  System In the next ten years, worldwide diesel engine penetration is expected to grow 82%, from 11  million units to 19 million units. Europe will likely remain the largest diesel market with 31%  growth, while diesel engines in Asia are expected to more than double. BorgWarner is expected  to benefit from this growth through products like turbochargers, diesel exhaust gas recircula- tion valves and diesel cold start and ignition technologies from Beru. 19 Uwe Muenkel Director of Passenger Car  Research & Development BorgWarner Turbo Systems Kirchheimbolanden, Germany