Joseph Dell Jr. SENIOR VICE PRESIDENT FOR CORPORATE LENDING , Indiana Office childhood. His parents, says Joe, “raised  me to help people. Volunteerism is just an  extension of my upbringing.” The young  Cub Scout who once sold brooms and  cushions for the Lions Club and helped his  church is now president of the Center for  Family Life, a prevention arm of the child  welfare system. He also coaches his  daughter’s softball team and serves on  several boards and committees. “Service  is a First Commonwealth tradition,” Joe  says. “We take seriously our responsibility  to keep communities strong.” Successful Strategies were implemented in large part  through the unified branding program that began in late 2002.  Every First Commonwealth affiliate became part of a new  single First Commonwealth identity with a common name, logo,  colors, signage, and marketing strategy. Though the look of  into a continuous process with an  eighteen month forecast completed  every month.  S uccessful Strategies come from a  disciplined planning process that carefully  evaluates the current economic climate,  understands past and present trends, and  analyzes future possibilities. This process  identifi es the services our clients desire and  defi nes how First Commonwealth can meet  those needs. At First Commonwealth, we have  transformed annual planning and budgeting  First Commonwealth 4 JOE DELL TRACES HIS COMMITMENT  TO COMMUNITY SERVICE BACK TO HIS