Non-Dairy Soups Juices Cookies and Bars In addition, our  Carb Fit ™  cookies won the American Culinary Institute Best Taste Awardthis year as we brought great-tasting, low-carb snack alternatives to the Cookie category. All-natural Chocolate Bars and  Cobbler Bars are next in this product line. Our aseptic products deliver the same great taste as refrigerated products with the added benefit of an extended  shelf life. Sales of  WestSoy aseptic soy milks continue to outpace the category, with sales of the  Soy Slender ™ line of sugar-free soy milks increasing by triple digits over last year, in part due to the successful introduction of both a larger, value size and a convenient, single-serve size. In response to concerns over childhood obesity, we developed and introduced two low-fat products in 8.45-ounce, single-serve containers. With the success of the unsweetened line, we launched a half-gallon Unsweetened Original soy product, soon to be followed by Unsweetened Almond. Rounding out the  WestSoy beverage line is a new rice beverage with improved packaging, flavor, color and texture. Our  Rice Dream ® aseptic product also performed well, gaining share in both the Grocery and Natural Foods markets. This year, we launched half-gallon sizes of  Rice Dream Enriched , and launched  Rice Dream HeartWise ™ —the first and only rice drink to carry a heart healthy claim approved by the U.S. Food and Drug Administration. In the refrigerated segment,  Rice Dream showed double-digit growth in both the Grocery and Natural Foods markets, and all  Soy Dream refrigerated products have been converted to meet the U.S. Department of Agriculture 95% (or better) organic standard. Continuing our long commitment to better-for-you products, Health Valley will leverage our expertise to educate consumers that our products have never contained transfat and to gain a competitive advantage over other brands.  Health Valley will continue to grow distribution of new bar and cookie products, including  Peanut Butter and Jelly Bars ,  Sandwich Crèmes , new  Mini Cookies and  Cookie Bars , each available in several tempting flavors. We will also launch other  HeartWise products, providing consumers with key heart health benefits through the use of CoroWise ™ plant sterols, a naturally sourced ingredient that may reduce the risk of heart disease when consumed as part of a diet low in saturated fat and cholesterol.  The success of our  Mountain Sun ® Pure Cranberry juice, which gained the #2 position in the Natural category and is  outpacing category growth in Grocery, will be leveraged to produce two new delicious and healthy products—Blueberry, which is the #1 fruit for antioxidant activity; and Black Cherry, a natural anti-inflammatory. Last year, we established a targeted print advertising campaign to increase consumer awareness of our Walnut Acres Certified Organic juices and variety of fruit blends.  Our  Imagine line will build on the success of its  Asian Broth products to introduce a line of chef-inspired cooking stocks in three delicious flavors—Beef, Chicken and Vegetable.  To increase our leadership position in the soup category, we will launch new  Health Valley Creamy Soups in the growing  Aseptic Soup category. These three great-tasting varieties— Roasted Pepper Tomato, Creamy Tomato and Butternut Squash— are packaged in containers with eye-catching graphics to stand out on the shelf. Health Valley is excited about our new and improved soups, with better taste, appearance and texture, including top-selling  flavors 14 Garden Vegetable, Minestrone and Vegetable Barley. The products are labeled with visually appealing graphics high- lighting the product improvements.  CoroWise™ is a licensed trademark of Cargill, Incorporated. www.hain-celestial.com 9 GROCERY