goal 2 : 100% sustainability  High Liner Foods remains  committed to sourcing all of its seafood from certified  sustainable or responsible fisheries and aquaculture farms by the end of 2013.  During 2011 we made significant  progress toward achieving our goal. By  December 31, 55% of our wild seafood  was certified, a significant increase  from 35% at the end of 2010. About  68% of our aquaculture seafood was  from Global Aquaculture Alliance BAP  (Best Aquaculture Practices) certified  facilities. Our initiatives along with  the efforts of other companies and  organizations within the seafood  industry have had a substantial impact  on the world’s seafood resources.  Quotas have increased in many  regions including New Zealand, the  North Pacific, the North Atlantic and  the Baltic Sea. These are regions  where the harvesters of seafood sell  primarily to European and North  American customers who have made  public commitments to sustainability.  Sustainability will no longer be an  option, but a requirement to sustain  our relationships with our customers.  It is also good for business. Healthy  fish stocks provide raw material at  affordable prices to grow our business. With this commitment, we will require  wild-caught seafood and farmed  products to come from fisheries  and aquaculture farms certified as  sustainable by the  Marine Stewardship  Council  (MSC) or equivalent, the  Global  Aquaculture Alliance  or the  Aquaculture  Stewardship Council  or on a clear, defined  path toward being sustainable and  capable of documenting measurable  improvements. High Liner Foods  will continue to collaborate with the  Sustainable Fisheries Partnership  to  achieve these objectives. Still, there is much work to be done  to advance the sustainability of the  world’s seafood resources and meet our  own sustainability goals. In 2011, we  focused on driving more wild fisheries  toward MSC certification, particularly  the Russian Pollock fisheries in the  Bering Sea and Sea of Okhotsk, the  Russian Atlantic Cod fishery in the  Barents Sea, the cod fishery in Canada’s  3Ps region of southern Newfoundland  and Labrador, the Russian Pacific  cod fishery in the Bering Sea and the  Russian wild pink salmon fishery.  We engaged in many initiatives to  support global sustainable fisheries: • We were the principal sponsor of the  Seafood Summit 2011 in Vancouver.  This global conference brought  together representatives from the  seafood industry and conservation  community for in-depth discussions  and presentations.  • Working with the National Fisheries  Institute, we took the industry-lead  to identify cost-effective traceability  solutions for retailers. 8 HIGH lIneR FooDS InCoRpoRAteD