Technology makes you  rethink the way you do business. Continuously. The popularity of the Internet led to eCommerce. Then came eBusiness, with a push to reinvent long-standing business models and support the many facets of eCommerce. Now, eMarketplaces have emerged as an irreplaceable efficiency for business-to-business (B2B) online trade. What’s next? Plenty. Technology change is relentless, especially where the Internet is concerned. The more interactivity becomes embedded in business culture,  the more companies seek to maximize its true potential. In fact, 87% of the businesses surveyed by Forrester say that the Internet is important to their purchasing strategies. 2 But while the Net can propel your company forward,  it is also merciless in exposing the areas where your company may have  fallen behind technologically. How do business executives ever get ahead of  the constant change? By looking ahead. They see what’s coming, prepare internally, and then use the right technology at the right time. 2 According to the January 2001 National Association of Purchasing  Management/Forrester Research Report On eBusiness “We’ve turned to Forrester for expertise in advising Fortune-class companies on how to organize, fund, and launch a new eBusiness entity in the B2B marketplace.” VP Of An International B2B Service Provider 8 | 9 Forrester Research | Annual Report 2000