which we maintain leading market positions based on revenues. Our  proprietary herbicides have grown significantly over the last several years  due to organic growth, new product launches, product acquisitions and  the in-licensing of new chemistries. Our herbicide portfolio primarily  targets niche uses and controls a wide variety of difficult-to-control  weeds. We are evaluating opportunities to enhance our market position  in fungicides, so that we can broaden our portfolio across the three  major pesticide categories, i.e. insecticides, herbicides and fungicides.  In 2009, we successfully acquired the proprietary fungicide benalaxyl  which has an excellent fit in several regions and crops. Agricultural Products provides a wide range of proprietary, branded  products — based on both patented and off-patent technologies. Product  branding is a prevalent industry practice used to help maintain and  grow market share by promoting end-user recognition and product  and supplier reputation. Agricultural Products enjoys relatively strong  niche positions in crop and non-crop market segments in the Americas,  Europe and other parts of the world and derived approximately 80  percent of its revenue from outside North America in 2010. Insecticides represent the largest product line in the Agricultural Products  segment, which include our pyrethroid and carbamate chemistries, in  The following table summarizes the principal product chemistries in Agricultural Products and the principal uses of each chemistry: weeds; and acetamiprid for pest control markets in North America.  We also have numerous supply and access agreements with third-party  producers for other pesticide products including the commercialization  of proprietary premixes and combinations. We access key Western European markets through a Belgian-based  pesticide distribution company, Belchim Crop Protection N.V., in  which we have an ownership interest. We also have joint venture  We have entered into a number of agreements with third-party pesticide  producers under which we work together to develop, market and/or  distribute existing and new pesticide chemistries in various markets.  These proprietary chemistries and technologies are complementary to  our existing products and market strategies. The chemistries include  flonicamid, a unique insecticide for controlling sucking pests; cyazofamid,  a novel fungicide for crop and non-crop uses in the Americas; fluthiacet- methyl, a proprietary herbicide for controlling glyphosate-resistant  4 FMC Corporation    2010 Form 10K Cotton Corn rice Cereals Fruits,  Vegetables Soybeans Sugar  Cane tobacco Oil Seed  rape Professional  Pest Control  Home & Garden Insecticides Pyrethroids permethrin X X X X X X X X cypermethrin X X X X X X X X bifenthrin X X X X X X X X X zeta- cypermethrin X X X X X X X X X Carbamates carbofuran X X X X X X X X carbosulfan X X X X X X X X Other cadusafos X X Herbicides carfentrazone- ethyl X X X X X X X X clomazone X X X X X X X sulfentrazone X X X X X fluthiacet- methyl X X X Fungicides benalaxyl X X 13% Europe, Middle East & Africa 16% Asia Pacific 51% Latin America 20% North America 43% Herbicides 48% Insecticides 9% Fungicides/Other aGriCultural produCts: 2010 revenue By reGion aGriCultural produCts: 2010 sales Mix products and Markets Part I  iteM 1 Business