SOCIAL MEDIA COMMUNICATION CALENDAR  The contractor’s national partner will be requested to provide a social media calendar for the  implementation of the communication plan described above, covering a full year. The social media calendar should include a list of up to 25 social media posts covering the full calendar  (one year). The format/platform will be decided by the national partner, three different formats are  possible: Facebook, Twitter, LinkedIn. When relevant and if possible, calendar posts could be related  to specific days or events throughout the whole year, like e.g. World’s OSH Day, International Workers  Day, World Women’s Day, summer vacation, Christmas, etc.  The contractor’s national partner will be responsible for planning and organising paid promotion of 5  posts to increase reach and impact, based on agreement with the EU-OSHA national partner.  The boosting/promotion of social media posts based on real costs will include liaising with the respective  social media platform, definition of target groups/segments, drafting the posts, handling of payments  and reporting on clicks/success rates.  European Agency for Safety and Health at Work – EU-OSHA  85  Paid promotion of social media posts  Overall management and placement of 5 posts  Payment to the respective SM communication platform  Social Media Communication Calendar  Overall management and drafting of the social media calendar (incl.25 posts)  PAID PROMOTION OF SOCIAL MEDIA POSTS 