EUOSHA/2021/OP/F/SE/0142  JOURNALISTS’ VISIT  A journalists’ visit is a planned action, inviting journalists to attend a specific location, such as a company,  to provide them with an insight on a specific OSH aspect. Journalists’ visits permit the organisers to  effectively communicate their mission and activities to the target media and improve dialogue with  journalists to reach a broader audience and media coverage. The  main objectives  of journalists’ visits are:  • to  raise awareness  about a specific topic or campaign  • to  provide journalists with an insight  and further information from the respective responsible  experts and/or company representatives (e.g. of the fulfilment of safety and health measures  in a best practice company, factories, offices, farms or building sites to demonstrate risks at  work and highlight examples of best practice for preventing and avoiding risks). This is  especially helpful to those who work in non-OSH press as the visit will allow them to gain  knowledge on an issue in a concise and easily understandable way.  • to offer journalists an  incentive for reporting  because of the  first-hand demonstration  and  advice  from experts that they receive on-site regarding the topic.  • When visiting a company, journalists can acquire useful background information and based  on this, tailor-made interviews can be arranged in an effective manner. This offers the  opportunity for journalists to speak directly with OSH representatives (e.g. EU-OSHA’s  national partners) and gain a new perspective from the company itself. Instead of just  providing journalists with plain statistics and information, a site-visit can offer more descriptive  material for an article, interesting photo opportunities and allows journalists to experience and  understand the respective issue within a real work environment. • EU-OSHA should be given enough visibility not only in terms of branding, but also in terms of  content and background information. European Agency for Safety and Health at Work – EU-OSHA  54 