PEOPLE 10 LEADERSHIP BEGINS WITH  CHARACTER—DOING THE RIGHT THINGS AND CAPABILITY— DOING THINGS RIGHT. REACHING FOR STARS We develop our leaders to inform and engage our employees  so they are aligned in the mission of our company. We  build great leaders, and great leaders build great companies. more than 300 years of experience; our CEO and CFO  have 30 and 33 years of IP experience, respectively. We  change over the years, but we do so based on a strong  foundation of experience. The central focus of our leadership model is to Engage  Employees in Exceeding Expectations. It is about a   person’s character, capability and ability to be a catalyst.  We believe leadership is ultimately about getting positive,  sustainable results, with a fully engaged team of employ- ees. We know there are direct links between high  employee engagement and high levels of productivity,  reduced turnover, and improved safety performance.  Highly engaged employees build customer loyalty, improve  profitability, and sustain growth.  Leadership begins at the beginning.  International Paper is always looking for new leaders, and  has a variety of development programs across businesses  and functions. One such program is REACH (Recruit  Engage Align College Hires). Our goal is to attract top- notch engineers who have graduated within the past five  years. Rather than a dedicated training program, REACH  allows engineers to work at one of our manufacturing facil- ities while also participating in a required core curriculum 