TRANSFER AGENT, REGISTRAR,  I NDEPENDENT ACCOUNTANTS: AND DIVIDEND DISBURSING AGENT: T RUSTEE:  D IVIDEND REINVESTMENT AND STOCK PURCHASE PLAN: I NVESTOR RELATIONS: T RADEMARKS: KELLOGG BETTER GOVERNMENT COMMITTEE: S HARE OWNER SERVICES: COMPANY INFORMATION: Kellogg Company SHARE OWNER INFORMATION One Kellogg Square Battle Creek, MI 49016-3599 (269) 961-2000 Common Stock: Listed on the New York Stock Exchange, Ticker Symbol: K PricewaterhouseCoopers LLP Communications concerning stock transfer, dividend payments, lost certificates, and change of address should be directed to: Wells Fargo Shareowner Services 161 North Concord Exchange South St. Paul, MN 55075 (877) 910-5385 BNY Midwest Trust Company 2 North LaSalle Street, Suite 1020 Chicago, IL 60602 4.875% Notes  Due October 15, 2005 6.00% Notes  Due April 1, 2006 2.875% Notes Due June 1, 2008 6.60% Notes  Due April 1, 2011 7.45% Debentures  Due April 1, 2031 This plan, available to share owners, allows for full or partial divi- dend reinvestment and voluntary cash purchases, with brokerage commissions and service charges paid by the Company. For details, contact: Wells Fargo Shareowner Services 161 North Concord Exchange South St. Paul, MN 55075 (877) 910-5385 John P. Renwick, CFA Vice President, Investor Relations and Corporate Planning (269) 961-6365 Simon D. Burton, CFA Director, Investor Relations and Competitor Analysis (269) 961-6636 TM, ®, © 2004 Kellogg NA Co. CADBURY is a registered trademark of Cadbury Trebor Allan Inc. (C) 2003 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg. MCDONALDS: ® 2004 McDonald’s Corporation. All Rights Reserved. ® SUBWAY: Doctor’s Associates, Inc. All Rights Reserved. ® THE SIMPSONS ™ & © 2003 Twentieth Century Fox Film Corporation.  All Rights Reserved. The movie “Dr. Seuss’ The Cat in the Hat” © 2003 Universal Studios and DreamWorks LLC. Based on The Cat in the Hat book and characters ™ & © 1957 Dr. Seuss Enterprises, L.P. Licensed by Universal Studios Licensing LLP All Rights Reserved. X-MEN 2 ™ & © 2002 Twentieth Century Fox Film Corporation.  All Rights Reserved. AMERICAN IDOL: American Idol © 2004 19TV Ltd., and FremantleMedia Operations BV. ™ SPIDER-MAN: Spider-Man and all related characters: ™ & © 2004 Marvel Characters, Inc. SCOOBY-DOO and all related characters and elements are trademarks of © Hanna-Barbera. (S04) CARTOON NETWORK and the logo trademarks of Cartoon Network ©2004. Page 10, 12, 13, 14, 18 © 2004 Disney as to Disney elements. Throughout this Annual Report, references in italics represent worldwide trademarks or product names owned by or associated with Kellogg Company or the other owners listed below. Kellogg Better Government Committee ATTN: Neil G. Nyberg One Kellogg Square Battle Creek, MI 49016-3599 This committee is organized to permit Company share owners, executives, administrative personnel, and their families to pool their contributions in support of candidates for elected offices at the federal level who believe in sound economic policy and real growth, and who will fight inflation and unemployment, try to decrease taxes, and reduce the growth of government. Interested share owners are invited to write for further information: (269) 961-2380 Kellogg Company P.O. Box CAMB Battle Creek, MI 49016-1986 (800) 962-1413 Kellogg Company’s website – www.kelloggcompany.com – con- tains a wide range of information about the Company, including news releases, the Annual Report, investor information, corpo- rate governance, nutritional information, and recipes. Copies of the Annual Report on audio cassette for visually impaired share owners, the Annual Report on Form 10-K, quar- terly reports on Form 10-Q, and other Company information are available upon request from: