EUOSHA/2021/OP/F/SE/0142  - a description of the tenderer’s project management approach, including the methodologies  proposed to perform the tasks required to deliver the services to be provided;  - a description of how to guarantee continuity of services and how the team is to be organised  for high-level performance;  - a description of the quality assurance and what control procedures are to be put in place;  a description of the improvement plans the tenderer will implement to ensure accomplishment of project goals and tasks.  • Scenario development:  tenderers must also present their approach by means of the development  of two scenarios. A key goal of this scenario development is that the tenderer should outline the  approach that they would follow in order to deliver the service requested. The approaches and other  elements will be evaluated against the criteria mentioned in  section 4.4.1 . No award criteria or  subcriteria other than those mentioned in that section will be used to evaluate the technical offer. - development of a coherent communication and promotion plan;  - delivery of a collection of high-quality copy and visual content for website and social media;  copywriting with an authentic, approachable and engaging tone of voice;  - curating and contextualising information from HWC resources to convey a clear benefit for  EU-OSHA audiences;  - understanding the purpose of the produced web content and each social media channel,  and ability to ‘speak’ to different interest groups.  To learn more about the European Week, please refer to: https://healthy-workplaces.eu/en/get- involved/european-week The purpose of this scenario is to demonstrate the tenderer’s expertise in the following:  Tenders deviating from the minimum requirements or not covering all the requirements may be rejected  on the basis of non-compliance and not evaluated further. Scenario (lot 2) on the provision of a full promotion/communication plan for a HWC flagship  event: the European Week for Safety and Health at Work Background The European Week for Safety and Health at Work is one of the milestones of each HWC. Taking  place each year in October (calendar week 43), it inspires hundreds of awareness-raising events  focused on the campaign topic and organised by EU-OSHA’s national focal points and campaign  partners, and other organisations and businesses across Europe. EU-OSHA acts as a catalyst for  the European Week, using the power of web tools and social media to promote active participation  through its wide network. At the same time, EU-OSHA strives to give visibility and recognition to  the organisations taking part in the European Week via their events, training sessions, exhibitions  and other activities.  75 