The 2001 Plan Helping Large Companies Transform Regional, National, And Global Research New Products And The Whole View What It Means Many people ask me if I’m surprised by Forrester’s success — whether I really thought that the company would do this well when I For me, the Forrester adventure has never been more interesting and more fun. In 2000 Bill Bluestein took over as president and chief operating officer of Forrester, and he’s executed his job very well. My role is now centered around four aspects of the business: 1) developing themes, ideas, and people in research;  2) working with our investors; 3) developing long-term strategy; and 4) working directly with our clients. In addition, I am always devoted  to teaching and maintaining the company’s  values — 4C2Q1S — our commitment to clients, communication, consistency, creativity, quality, quickness, and service.  Global 3,500 companies claim to welcome  change — in theory. In reality, the combination  of capitalism’s creative destruction and the dynamic force of technology create a hellish environment for companies to survive in.  All of the efforts that I’ve outlined above are directed at helping our clients thrive on technology change. When we walk through the front door of Forrester every morning, we are all thinking about how our clients can use technology to get ahead — how they can use it to decrease their costs, create greater efficiency, have a more intimate and valuable connection  to their customers, and create new products.  I find it highly motivating and challenging —  it’s what we are about. All of our launches for 2001 will center around strengthening and widening what  we call the Whole View of eBusiness. Forrester  helps companies connect four parts of their organizations: 1) customers; 2) strategy;  3) technology; and 4) partnerships. We believe that any company that wants to be an effective eBusiness must harmonize these four elements; Forrester’s research can help companies do  that. No other research company worldwide offers Global 3,500 companies this holistic  view of eBusiness.  Strategy Research, Technographics, Assessment Tools, Advisory Services, and Events. We are continuously looking for new ways to strengthen our existing product lines. In addition, we’re always studying new markets to enter with groundbreaking offerings. Building on our year 2000 efforts, we will focus on four areas in 2001: The early Internet years were a phony war. There was a lot of noise and hype around dot- coms, but substantive economic restructuring didn’t happen. Over the next five to seven years the real war will be waged — a battle in which large corporations will use systems to increase revenue, decrease costs, and win market  share. The success of Global 3,500 companies will rest on how they use technology to delight  and service customers, synchronize sales channels, reduce costs, and reform or eliminate inefficient processes.  Every company of scale worldwide will have to transform to become an eBusiness — whether they sell insurance, mutual funds, newspapers, tires, or cars. This will be the primary business challenge of the decade. In 2001, Forrester will intensify its focus on helping large companies navigate this transformation.  To help global companies transform, Forrester must maintain a broad outlook. While we are strongly positioned in North America and Europe, we plan to build our presence in Asia  in 2001. Forrester expects eBusiness in Asia  to begin accelerating in 2003 — we plan to  be on the ground doing research when this transformation hits. We aren’t flag planters, plunking down operations that have little or no connection to each other. We want to deliver a complete  view of the worldwide technology economy —  so that our clients can make decisions that  work at all of their locations. For example, you can’t help a Global 3,500 company transform  its supply chain worldwide unless you have  the knowledge and analysis of cross-border, business-to-business regulatory issues. In 2001 we will launch new products in all  five of our product and service categories: Forrester Research  | Annual Report 2000 4 | 5 Helping large companies transform to become eBusinesses. Offering regional, national, and global research. Introducing new products.  Strengthening our Whole View of eBusiness.