The social media training will be delivered by the Contractor’s national partner who will be responsible  for preparing the programme and implementing the training sessions. The programme will be specifically tailored to the needs of Focal Point staff for communication via social  media. To ensure that the training is effective, comprehensive and meets the specific needs of the  participants, the Contractor’s national partner will undertake a  pre-training assessment of the  participants to assess (via questionnaire) their knowledge and specific needs. The success of the social media training will be visible in the mid/long-term. Thanks to this professional  training involving social media specialists, the EU-OSHA’s national partners will have the possibility to  develop their communication skills and understand  the importance of effective communication.  Online conference training:  The Contractor’s national partner will train the selected staff  (spokespeople) in online conference techniques on specific subjects related to the EU-OSHA’s areas  of competence.  The Contractor’s national partner will train the selected staff in techniques to run online activities. The main objectives of the online conference training will be:  • Understand what an online conference is.  − Invite the right audience.  − Check the audience’s expectations to be on the same line.  − Learn body language communication.  − How to keep lively.  • How to get the messages across clearly;  • Different online conference formats and assess what format would best fit the purpose;  • Tips such as how to place the computer camera/choosing the proper background/dressing  etc… including “does and don’ts” and more.  • A general one about the social media system: a maximum of 8 people could take part in it. It is  meant to be a proper “lesson” with minimal interaction, and it will also be open to those that are  not in direct contact with the media but are part of the team of spokespersons;  • A practical one, for up to 3 people: it will include  practical exercises; simulating authentic  scenarios; creating stories, interacting with followers etc... The training will be structured in two sessions: European Agency for Safety and Health at Work – EU-OSHA  66 