• Contractor’s national partner and the EU-OSHA’s national partner set the objectives, the target  audience, the style of the posted content for each social media channel and the key messages  of the overall communication plan.  • The Contractor’s national partner in cooperation with EU-OSHA's national partner will fill-in a  template reporting on social media and OiRA tool’s statistics to facilitate the evaluation of the  success of the implemented social media actions.  Reporting  Overall management  Planning  Overall management and drafting of a social media communication plan  SOCIAL MEDIA COMMUNICATION PLAN  Social media communication plan  Elaboration of a social media communication plan  The contractor’s national partner will be requested to develop a social media communication plan  adapted to the needs and requirements of the EU-OSHA’s national partners and in line with their overall  social media policy and strategy (if applicable), for the promotion on one specific topic/project (as for  example, OiRA) in the national language. The social media communication plan should describe the following aspects in a minimum of 1200  words:  • Objectives, the target group and channels to be used, as well as necessary justifications.  • Main messages (and topics) to be communicated which will have to be agreed with and  validated by the EU-OSHA’s national partner (the document should be drafted in national  language with up to 600-800 words and a summary in English);  • Identifying national handles and hashtags to be included in the posts;  • Key performance Indicators, how the impact is going to be measured.  83  European Agency for Safety and Health at Work – EU-OSHA  Social Media Communication Plan 