goal1 : achieving  profitable groWth  During 2010, High Liner Foods set the  aggressive goal of  increasing EBITDA to $100 million by 2015.  Today, we are convinced  that we have the ability to achieve, if not exceed,  that target, possibly before 2015.  W e have recognized trusted  brands that deliver on  consumer expectations and a  reputation for exceeding the demands  of our customers. We have solid  expertise in worldwide procurement of  seafood. We have the proven ability to  identify, develop and market innovative  products that meet evolving consumer  tastes. We have strong relationships  with all major supermarket chains,  food service customers and club stores  throughout North America. And we  have the ability to deliver value to our  customers and consumers.  These compelling strengths were  significantly strengthened with the  Icelandic USA Acquisition. Our focus  in 2012 will be the integration of this  acquisition into our existing operations  and achieving the $16 million to  $18 million in synergies that we’ve  identified. During the integration, we  plan to retain all of the customers of  the acquired business by continuing to  provide the high-quality products and  service they’ve come to expect from  this operation. We are implementing  our systems capability to put the entire  company on one management platform  that will integrate purchasing, ordering,  shipping and billing, making the whole  stronger than the parts.  The Icelandic USA Acquisition extends  our already impressive market  leadership. We now have the leading  position in almost every market in  which we compete: #1 in both food  service and retail in Canada, where we  have a leading position of the market  for frozen seafood; #1 in food service  value-added seafood in the U.S. We are  the second largest producer by volume  of value-added seafood in the U.S. retail  marketplace. We have a sales team and  distribution network reaching from  the Atlantic to the Pacific and from the  Arctic to the Gulf of Mexico.  Innovation has been at the heart of  our market leadership and brand trust  for many years. Creating new and  differentiated products distinguishes  High Liner Foods from every other  Innovation Market leadership 6 HIGH lIneR FooDS InCoRpoRAteD Our pace of growth demands  state-of-the art technology  to ensure optimum efficiency  throughout our operations.