Coast, Australian Outback Spectacular, Paradise Country, Village Roadshow  Studios, Sea World Resort & Water Park and Sea World Helicopters. Each  of these major attractions and businesses is synonymous with superior  quality and exhilarating experiences for our customers. Renowned as  the ‘Theme Park Capital of Australia’, the Gold Coast is Australia’s sixth  largest city and has the largest concentration of themed attractions in the  southern hemisphere. It attracts millions of visitors each year and features  a sub-tropical climate, reliable infrastructure and a strong local population  with high visitor numbers, which is the perfect environment for theme park  businesses to thrive in. Solid VIP ticket sales underpinned attendances throughout the year and  kept pace with last year’s record attendance levels. Recent focus has also  been placed on a new media/creative campaign to present the Company’s  Gold Coast Parks with a more magical look and with a greater emphasis on  ‘escapism’. The benefits of this new campaign have already been seen in  VRTP’s early bookings and will play an important role in the new season’s  ticket pricing and packaging plans. Management of costs through a number of initiatives has also helped the  Gold Coast Theme Parks division control operating cost pressures from  increases in wage rates, workers compensation and utility costs, and the  additional media costs associated with the ‘Theme Park Capital’ marketing  program in the year to June 2014. It is anticipated that the benefits of this  marketing expenditure will flow through to the Company’s Gold Coast parks  in future years. The launch during the year of the new Carnivale event at Warner Bros.  Movie World proved to be very popular and will now be an exciting annual  inclusion to the already successful ‘Special Events’ line-up each year  including the ever popular family-focussed White Christmas and teen/young  adult oriented Halloween Fright Nights events. Warner Bros. Movie World  remains a key anchor to the Gold Coast parks with the continued success  of recent highly popular attractions including the Green Lantern, the  Batman: Arkham Asylum, Superman Escape and the Justice League: Alien  Invasion rides. In addition, to cater to young family groups, Warner Bros.  Movie World has just opened in September 2014 the Junior Driving School  attraction which has proved to be an instant hit with younger patrons, their  parents and grandparents. The enthusiastic reception to the exhilarating new hybrid steel/water  coaster ride, Storm Coaster, the popularity of Sea World’s polar bear  cub Henry and various habitat displays, together with the crowd favourite  dolphin and seal shows, played a significant role in the success of Sea World  this year with overall attendances at Sea World up a healthy 7.7% compared  to the previous year. The change out of older rides and attractions over the  past couple of years has refreshed the park and provided the impetus for  ongoing improved visitation and strengthens our calling card into China  and South East Asia. In addition, adjacent to  Warner Bros. Movie  World is the world  standard Village  Roadshow Studios  whose results  improved  The Company’s Australian Outback Spectacular, Sea  World Helicopters and Paradise Country attractions,  also on the Gold Coast, complement the Company’s  main Gold Coast theme parks. Paradise Country,  an authentic Aussie Farm experience, has  become a hit destination for visitors to the  Gold Coast with an outstanding performance  during the year, with attendances up 8.3%  on the previous year, driving a 19.7%  increase in revenue. This success  was primarily due to an aggressive  approach to new business,  specifically focused on the  Chinese market. Robust trading at Wet’n’Wild Gold Coast continued during the year  although slightly down on the prior year’s strong performance. The water park enjoys loyal local support and will be enhanced by  a brand new themed area for children, Wet’n’Wild Jr, a scaled  down version of the adult water slides, which will further cater  for the young family market. In a continuation of its impressive first half performance, the  Sea World Resort & Water Park finished the year with revenue  up 10.5% on the previous year and operating profit increased by  13.7%. This 402 room Resort continued to be one of the Gold  Coast’s pre-eminent hotels with over 90% occupancy rates. The  recent introduction of the Splash Bash Nickelodeon themed water  park at the Resort remains a significant competitive advantage for  the Resort and is well received by customers. This unique water  park and resort combination, proximity to the Sea World theme  park and commitment to ongoing room refurbishment and plant  integrity programs has proven to be very successful. In addition,  in July 2015 the Sea World Resort & Water Park will open an 800  seat Conference Centre to complement the successful Resort. This  will provide the Resort with new business opportunities, and it is  expected it will have additional flow-on benefits to the Company’s  other Gold Coast parks. With significant confirmed bookings already  taken, VRL sees this as a new incremental revenue stream. 03 ANNUAL REPORT 2014 CLOSE FILE X IMAGES:  L to R - Wet’n’Wild Gold Coast; Sea World Resort & Water Park; Wet’n’Wild Sydney 