Carlsberg’s development  towards a global fast- moving consumer goods  (FMCG) company in recent  years has led to a number  of initiatives to rationalise,  standardise and centralise  business operations. We  wanted to achieve the right  balance between working  closely together at a global  level and still allowing local  brands and initiatives to  flourish. A major step on the journey was to  establish Carlsberg Supply Company  (CSC). Based in Switzerland, CSC is  behind the Carlsberg Group’s drive  to create a superior customer- and  consumer-driven supply organisation.  CSC aims to ensure that the Group’s  products are always available in  all of our markets, at the right  quantity, quality and price, when  the consumer is ready to buy them.  This is made possible by setting up  the structures needed for effective  coordination and planning across all  our breweries in Western Europe.  CSC brings together the Carlsberg  Group’s global procurement, produc- tion, logistics and planning functions.  In Western Europe, the scope of CSC  is wider. Here, it is responsible for the  production and logistics of our brew- ery network in Western Europe and  for establishing a supply chain that  enables Carlsberg to plan and func- tion as one integrated brewery across  the region. This step change in our  operating model provides the right  behaviours and processes to deliver  GLOBAL RESPONSIBILITY CSC handles the Carlsberg Group’s  global procurement processes and  enables highly efficient end-to-end  planning. It also helps to ensure that  the Group establishes and benefits  from global standards in brewing  technology. BSP1 is an information infrastructure  consisting of a comprehensive set of  standardised business processes en- abled by a common IT platform. Its  roll-out commenced in 2013 and will  be completed by the end of 2015. To achieve the full benefits of this  “one brewery” approach, we have  begun rolling out one of the most  important and extensive projects so  far on the FMCG journey: the sup- ply chain integration and business  standardisation project (BSP1).  on the expectations of our customers  and consumers in each local market.  To improve the efficiency and ef- fectiveness of our breweries, CSC  adopts and applies best practices in  brewing and supply chain manage- ment. This enables the Group to  improve operating margins and  increase the output of our breweries  without necessarily investing in more capacity. Reflecting the nature of the Carlsberg  Group as a whole, CSC in Switzerland  is a diverse group of people compris- ing more than 30 nationalities. Their  extensive experience and skills cover  all areas of the supply chain, and  they all share the common aim of  creating a world-class supply organ- isation in the beverage industry. DIVERSITY AND SKILLS  INTEGRATING THE SUPPLY ORGANISATION  Towards a  world-class  supply chain