Performance and quality requirements  1.4.3 12 19 Relevant, Accepted, Credible for non-experts, Easy to monitor and Robust.$_{ }$ (b) Cumulated participation of 600 Tourism operators in B2B matchmaking events (the  same operator having the possibility to be selected more than once);  (a) Organisation of four B2B events and four educational conferences;   Indicators for the B2B part   Indicators for advertising educational conferences and B2B events  Indicators for training material/tutorials and customised coaching  Performance shall be generally assessed based on indicators relating to the timeliness and  quality of the market intelligence/educational material, customised coaching, tutorials and  events organisation, the clarity and usefulness of reports delivered, the quality of the  promotion material produced and the feedback from participants. The tenderer will have to propose reliable (quantitative and qualitative) indicators to evaluate  the performance, success, barriers, outcomes and possible improvements for each Work  Package (WP).  In particular, the contractor shall provide: The contractor will prepare a short report evaluating the degree to which tutorials have  met their objectives in terms of format, content and interaction. The evaluation shall be on  based on a set of pre-defined RACER$^{19}$ indicators such as the number of users, average  length of one user visit, the degree of satisfaction of the audience, etc. Indicators for by the  online tutorials derived from the webinars should also be provided. These indicators shall  be proposed by the contractor in the methodological report expected within 30 days of the  conclusion of the contract and agreed with the Commission. The report shall also include  proposals for future improvements. The methodological report expected within 30 days of the conclusion of the contract  should specify quantitative targets for each type of activity (number of readers, listeners,  visitors, etc.). It should include a detailed plan of action on how the contractor intends to  engage and activate trans-European Routes. Indicators should also include other active metrics (such as the number of blog posts);  output  metrics  (website  traffic,  media  mentions,  event  participants…);  and  operational/outcome metrics (costs revenues in terms of satisfaction…). For the web- bannering campaign, the impact target should be of at least 3% clicks through rate and an  increase of 10% of the traffic of the linked website. 