Caring for Women and Children OUR CARING SAFE PREGNANCY AND BIRTH PROGRAMS MOBILE HEALTH FOR MOTHERS MAXIMIZING IMPACT  JOHNSON & JOHNSON 2010 ANNUAL REPORT 24 S arah Omega in  Kenya, Yu Haixia  in China and Megan Johnson in  the United States share something in common.  Each of these mother’s  lives has been touched by  Johnson & Johnson and its  network of community- based partners, working  together to better health  and save and improve lives.  “Caring for the health of mothers and children has been a pillar of our  philanthropic initiatives for the last  100 years,” says Sharon D’Agostino, Vice  President, Worldwide Corporate  Contributions, Johnson & Johnson. In  2010 , Johnson & Johnson continued  its long-standing legacy with a five-year  commitment in response to the United  Nations’ call to action to achieve the  Millennium Development Goals (MDG)  of reducing mortality in women and children by  2015 . The commitment aims  to help as many as  120  million women  each year over the next five years, reaching  50  countries through our philanthropic programs. “We have a responsibility to share our resources and bring the latest knowledge, technology and medicine to improve the lives of women and children,” says D’Agostino.  The MDG commitment includes  research and development efforts to bring  forward new treatments for HIV and  tuberculosis (see related story on page  6 );  200  million doses annually of  mebendazole, a treatment for intestinal  worms in children (see the Company’s  2009  annual report); extended support for  a variety of safe birth programs; and a  significant expansion of mobile health  initiatives in countries with high infant  mortality rates and high mobile  penetration, such as Bangladesh, China,  India, Mexico, Nigeria and South Africa. Sarah Omega suffered  12  years of incontinence and social rejection because  of fistula, an injury resulting from  prolonged childbirth. “It was the first time  I could afford a genuine smile,” she says,  recalling the day it was repaired. The  United Nations Population Fund  (UNFPA) estimates that more than 2  million women have untreated fistulas,  and approximately  100,000  more develop the condition each year. Johnson & Johnson supports UNFPA and key hospitals such as Addis Ababa  Fistula Hospital in Ethiopia and  Comprehensive Community Based  Rehabilitation in Dar es Salaam, Tanzania, to prevent and treat fistula and help survivors rebuild their lives.  Another example of a safe birth  program: When Yu Haixia’s son,  Song Xiaoyan, was born, he could not  breathe on his own until nurses performed  life-giving resuscitation. Xiaoyan is one  of thousands of children given new life  through China’s Neonatal Resuscitation  Program (NRP), a joint effort by  Johnson & Johnson, the Chinese Ministry  of Health and the American Academy of  Pediatrics to address birth asphyxia— when a baby is unable to breathe at birth.  Since its launch in late  2004 , more than  100,000  medical professionals from more  than  20  provinces have been trained.  In studies conducted by the Chinese  Ministry of Health, birth asphyxia  mortality declined by  53  percent in the  360  hospitals surveyed. Alessandra,  2 , is the joy of her mother  Megan Johnson’s life. But so far, Megan’s  second pregnancy seems much harder on her than her first. So the Middletown,  Conn., mom is using the text 4 baby service for help. “Messages and reminders  from text 4 baby help put me at ease. Being relaxed is better for me and my  baby,” she says. Text 4 baby offers free health information for expectant mothers and  through a baby’s first year of life, easily  accessible through cell phones. This landmark project is made possible through  a public-private partnership that includes  government, corporations, academic institutions, professional associations,  trial agencies and nonprofit organizations.  Johnson & Johnson is the founding  sponsor of the text 4 baby service and  expanded its commitment in  2010 with a multimillion-dollar, multi-year  pledge. This support will significantly  accelerate the reach of text 4 baby in the United States.  “The impact we have on people’s lives is a vitally important aspect of our giving and caring as a company,” says D’Agostino.  “Equally important is the support we  provide to our community-based partners.  We provide strategic guidance as well as  financial support, working with these organizations to measure their results and ensure that programs are having the  desired effect.” In the last decade, Johnson & Johnson  and its operating companies have provided  more than $ 4.3  billion in grants, product  donations and patient assistance, touching lives around the world. 