36 ❏  UNITED KINGDOM In 2010, AEGON started implementing a new operating model in the  United Kingdom in order to reduce costs in the life and pensions  business by 25% by the end of 2011. The company is on track and  focuses for future growth on the At Retirement and Workplace  Savings markets, where AEGON has leading positions. FOCUS ON…  Lon Martin, Transamerica Underlying earnings by lines of business  In GBP million 60  Life 6  Pensions (5)  Distribution Revenue-generating  investments 58 billion GBP Underlying earnings  before tax 61 million GBP Number of employees 4,138