While our strategic direction remains generally consistent, we have aligned it to changes in our increasingly  global business environment. The execution of transformational initiatives at group, business unit and functional levels  give effect to Sasol’s strategy.The Sasol business transformation steering committee  provides overall governance and ensures clear focus and integrated implementation  of these major programmes. Project Enterprise, our culture  transformation programme, was launched  in 2006 and has realised signifi cant  results. It aims to inspire employees to  experience and emulate the change in  behaviour and style evidenced by their  leaders. Future activity will focus on  assisting leaders to achieve effective  culture change in day-to-day business  decisions. and implement improvements that  achieve simple, standardised and shared  ways of working. The programme aims  to improve the cost effectiveness and  service efficiency of all the functional  areas of our business. This newly introduced initiative aims  to ensure the flexible and effective use  of capital in the group’s project value  chain. It is focused on delivering projects  that meet all quality requirements in  the shortest possible time, at the lowest  possible cost, yielding the greatest  possible return on investment. This programme aims to assist centralised  enterprise functions to identify process,  structural and technological ineffi ciencies  This programme aims to improve  profitability across Sasol’s value chains  by developing standardised, world- class management systems and by  implementing best practice in our plants  and businesses. Projects are facilitated  to ensure sustainable continuous  improvement. The programme also seeks  to develop competent and engaged  people to adopt these practices and  deliver targeted performance. unpacking our strategic agenda o Group imperatives Operations Excellence Capital Project Excellence Values-driven Leadership Functional Excellence Foundational pillar Develop and empower our people Continuously improve and grow  our existing asset base Deliver on the South African  transformation agenda As a proud South African company,  we view black economic empowerment  (BEE) as a moral obligation and a business  imperative. We subscribe to the Code  of Good Practice for Broad-based  Black Economic Empowerment. Our  broad-based BEE verifi cation certifi cate,  issued on 4 September 2010, confi rmed  our level 4 contributor status, with a 100%  procurement recognition level. As Sasol is  recognised as a value-adding enterprise,  customers receive R1,25 preferential  procurement recognition for each R1  they spend with Sasol group companies. We continue to grow our existing  production, focused on achieving a world- class safety record and moderating  our environmental impact by achieving  our stated targets for emissions reductions,  and by improving energy effi ciency.  We seek to continuously improve the  efficiency and reliability of our operations. We endeavour to be an employer of choice  by paying competitive, market-related  salaries and wages, creating safe, healthy  and rewarding workplaces and promoting  positive corporate values. We invest  significantly in skills development  and training, focused leadership  development and succession planning,  to ensure a pipeline of talent to meet  our strategic objectives. annual review 2010 • our business •  our strategic direction 11