153 ANNUAL REPORT 2010 Investments Americas The  Nether- lands United  Kingdom New  Markets Holding  and other  activities Elimi- nations Total 2010 Shares   1,300   945  62  72   –   (3) 2,376 Bonds   67,121   18,504   9,198   2,041   –  –   96,864  Loans   11,412   15,629  9  653   –  –   27,703  Other fi nancial assets   13,083   40  –  45   293  –   13,461  Investments in real estate  729   2,055  –  –   –  –  2,784  Investments general account  93,645   37,173   9,269   2,811   293   (3)  143,188  Shares  –   8,087   29,589   3,139   –   (5)  40,810  Bonds  –   14,435   15,768  223   –  –   30,426  Separate accounts and investment funds   59,353   –   7,427   1,309   –  –   68,089  Other fi nancial assets  –   536   3,775   1,467   –  –  5,778  Investments in real estate  –   –   1,134  –   –  –  1,134  Investments for account of  policyholders  59,353   23,058   57,693   6,138   –   (5)  146,237  Investments on balance sheet   152,998   60,231   66,962   8,949   293   (8)  289,425  Off balance sheet investments third  parties   86,287   12,353  –   25,126   –  –   123,766  TOTAL REVENUE GENERATING  INVESTMENTS  239,285   72,584   66,962   34,075   293   (8)  413,191  Investments Available-for-sale   76,929   19,261   9,177   1,879   4  –   107,250  Loans   11,412   15,629  9  653   –  –   27,703  Held-to-maturity  –   –  –  139   –  –  139  Financial assets at fair value through  profit or loss   63,928   23,286   56,642   6,278   289   (8)  150,415  Investments in real estate  729   2,055   1,134  –   –  –  3,918  TOTAL INVESTMENTS ON  BALANCE SHEET  152,998   60,231   66,962   8,949   293   (8)  289,425  Investments in associates  85   59  9  576   4  –  733  Other assets  20,331  11,626   6,290   1,703   30,824  (28,629)  42,145  CONSOLIDATED TOTAL ASSETS  173,414   71,916   73,261   11,228   31,121   (28,637)  332,303  SHARPENING OUR FOCUS