Table of Contents CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES Performance Comparison The following graph compares the change in the Company’s cumulative total stockholder return on its common stock over a five-year period. The following graph assumes a $100 investment on December 31, 2013, and reinvestment of all dividends in each of the Company’s common shares, the New York Stock Exchange ("NYSE") Composite and the Hemscott Group Index, a peer group of major U.S.-based insurance companies. The peer group index weights individual company returns for stock market capitalization. The companies included in the peer group index are shown in the following table. American Equity Investment Life Holding Co Atlantic American Corp Aviva Plc China Life Insurance Co Ltd Citizens Inc Genworth Financial, Inc Independence Holding Co Kansas City Life Insurance Co Lincoln National Corp Metlife, Inc National Western Life Group, Inc Primerica, Inc Prudential Financial, Inc Prudential Plc Reinsurance Group Of America, Inc Torchmark Corp UTG, Inc 2013 2014 2015 2016 2017 2018 Citizens, Inc. $ 100.00 86.86 84.91 112.23 84.00 85.94 NYSE Composite $ 100.00 106.75 102.38 114.61 136.07 123.89 Peer Group $ 100.00 104.93 97.79 105.11 124.65 95.64 28