❏ FINANCIAL HIGHLIGHTS AEGON has businesses in more than twenty markets in the Americas,  Europe and Asia, providing life insurance, pension and asset  management products for some 40 million customers around the world. Underlying earnings before tax by geographical area 2010  In EUR million 1,598  Americas 385  The Netherlands 72  United Kingdom 200  New Markets 1,048  Life 500  Individual savings and retirement products 469  Pensions 79  Life reinsurance 53  Non-life 50  Associates 46  Asset management 10  Distribution (283)  Other Underlying earnings before tax by line of business 2010  In EUR million Key figures 2.0 billion EUR Underlying earnings before tax 1.8 billion EUR Net income 32.6 billion EUR Total gross deposits 555 million EUR Value of new business 2.2 billion EUR New life sales