DOLLAR TREE MEANS THE THRILL OF THE HUNT Through the years, the ever changing mix of  merchandise at Dollar Tree has kept customers  coming back, to experience the Thrill of the Hunt. Simply put, you never know what treasure awaits down each aisle. Could it be DVDs? Colored stemware? Handmade pottery? Cameras? Yes, yes, yes, and yes!  It’s the rest of our merchandise that really  produces a thrilling shopping experience. Customers are delighted to find merchandise they’d never expect to see in our stores, and they’re equally thrilled when they get to the register and are reminded each item  is just $1. At Dollar Tree, customers are treated to thrilling opportunistic buys as well as exhila- rating proprietary merchandise that can be found only at our stores. Each shop- ping experience is fresh and exciting; it’s why customers keep coming back. Customers know Dollar Tree always will offer the everyday merchandise they have come to expect and love. The Thrill of the Hunt is a bonus, rewarding cus- tomers with the unexpected, WOW factor. The living room pictured in the inset photograph is a striking example of the Thrill of the Hunt. We started with an “empty canvas,” a room  furnished only with a table and chairs. Then we went shopping at Dollar Tree and decorated this room with a wide array of Dollar Tree merchandise. Take a close look at the photograph to the right, and you  will discover items you would never expect  to see at our stores. In the face of rising costs nowadays, it seems like a dollar just doesn’t go as far as it used to. Except at Dollar Tree! Exceptional values and unexpected treasures are what we are all about. Sure, Dollar Tree provides great value on items like dish soap and trash bags, and while our price is terrific, they’re hardly the kind  of items that stir customer excitement. After all, who loves washing the dishes or taking  out the trash?!?  • Like DVDs! Ten episodes of vintage cartoons like Betty Boop for just a dollar. • What a thrill to find a 35mm camera for a  dollar, and a roll of film for another buck! • Customers are treated to hardback novels, with cover prices of $20 or more. • Even framed art. Who would think beautiful  pieces that can adorn your walls would be  available for just $1? • The Tradewind Bay collection, conceived and  produced exclusively for Dollar Tree, is a delightful  example of product development. This exciting assortment of décor items 10 DOLLAR TREE STORES, INC. • 2004 ANNUAL REPORT