End of the Roll |  END OF THE ROLL  is Canada's largest dedicated flooring  retailer. EOR targets "budget minded" customers who  prefer to purchase in smaller quantities and coordinate  private installation in order to save on the costs of using  a full service retailer. The discount renovation market is  constantly growing as the trend towards home  renovations increases. EOR experienced stable sales  during the recession because it does not supply new  home builders with flooring.  “End of the Roll is a perfect example of how  Alaris’ capital can be used for generational  transfer without giving up control. Alaris  provided capital to End of the Roll founders so  that they could slowly exit the company while  training their sons to take over the business upon  their retirement. This company is exactly what  we look for in new partnerships”.  S SteveKing,ChiefExecutiveOfficer  AlarisRoyaltyCorp.  GLYPH<g131> End of the Roll was incorporated in 1990 and began  offering franchise locations in 1994.  GLYPH<g131> Currently, End of the Roll collects franchise royalties  from over 55 franchisees nationwide.  GLYPH<g131> End of the Roll is the only dedicated flooring franchise  system in Canada.  GLYPH<g131> 2011 same store sales declined by 13% due to the  elimination of the home renovation tax credit. 2010  same store sales were +1%.  GLYPH<g131> Prior to 2009, End of the Roll had posted 17 straight  years of same store sales growth.  GLYPH<g131> Current royalty payment to Alaris is $1.18M.  GLYPH<g131> Fiscal year end for End of the Roll is April 30$^{th}$.  END OF THE ROLL EXECUTIVE TEAM:  Urs Steinmann President  Duane Ortynski  Senior Vice President  Gary Steinmann  National Director of Franchise Development  Cory Ortynski National Director of Computer Support  Systems  Ted Cartier  Chief Financial Officer  Head Office:  Surrey, British Columbia  www.endoftheroll.ca  Alaris Royalty Corp. 2011 Annual Report   13  PARTNERSHIP HIGHLIGHTS: ASSET CLASS: Consumer Discretionary (Discount Floor Covering)  TOTAL ALARIS CAPITAL INJECTED: $ 7,200,000 