PERSONAL  CARE Personal Care As consumers become more aware of the importance natural and organic foods play in a healthy lifestyle, they understand that what they put ontheir bodies contributes to physical health and well-being, along with what they put intheir bodies.  Since its inception in 1959, Jason has led the effort to produce carefully balanced products containing the highest-quality, naturally sourced and proven effective ingredients without chemical irritants and harmful synthetics. In the fast-growing Personal Care category, JASON® offers the natural consumer a full line of high-quality natural and organic products for skin, body, oral and hair care. Our award-winning bath and body products include facial scrubs and moisturizers, toothpastes, soaps, deodorants, shampoos, conditioners and styling products for men, women and children. For the third year in a row, our toothpaste received the Best Taste Awardin the natural toothpaste category from the American Culinary Institute.  We continually reformulate our products based on the latest discoveries in bio-vegetal technology, and this year, we redesigned our packaging to enhance the  JASON brand identity. We continue to develop innovative new products in several categories. We entered the Lip Care sub-segment by introducing three new products: Lips Bee Plumper ™, an organic moisturizer and plumper product;  Lips Bee Better ™, an organic moisturizing lip balm in a tin; and  Lips Bee Healthier ™, an organic moisturizing lip balm.  We are also strengthening our position in the everyday hair care market by launching several new botanical products that address specific consumer needs in the coming year.  Shaman Earthly Organics ™,  Orjene Organics ® and products developed for private labeling round out our offering of personal care products. Strong growth in baby care products in the Natural channel shows that today’s parents are becoming more health and environmentally con- scious and are seeking the purest and gentlest products possible for their babies. In response to this growing consumer demand, in the coming year we will launch a line of 70% organic baby body care products co-branded by  Earth’s Best ™ and  JASON . These two strong and trusted brands in the Natural and Organic categories bring credibility to organic baby body care, and will give consumers confidence in the quality and performance of the products. “Consumers understand that what they put  on their bodies contributes to physical health and well-being, along with what they put  in their bodies.” 15 www.hain-celestial.com