F irst Commonwealth has grown over the years by merging with community banks  throughout 18 counties in central and western Pennsylvania. We had retained our  local community identities by keeping their names, personnel, and boards of direc- tors. While this model had served our communities very well over the years, we lacked a  unified brand that identified us as one of the largest Pennsylvania-based financial services  companies. On October 14, 2002, we changed that model by bringing all 90 of our com- munity bank offices and our other affiliates under a common brand, First Commonwealth.  We unveiled a new logo, colors, and signage through an aggressive marketing strategy to  reintroduce ourselves to the marketplace. A unified brand yields important benefits for our  clients. All of First Commonwealth Bank’s community offices  have the same identity, products, and professional service  that provide a consistent experience throughout the office  network. The Insurance, Trust, and Financial Planning  affiliates are now clearly linked with First Commonwealth  Bank to provide integrated solutions to meet any client need.  The financial power and product diversity of a $4.5 billion  financial services company is now clearly evident to all current  and prospective clients. The ability to market our products is greatly enhanced  with a unified brand, as is our ability to more effectively reach  the total market through television and radio advertising. First  Commonwealth’s brand identity was highlighted on “Champions of Industry” hosted by  Pat Summerall. This program was recently broadcast on the Discovery Channel. We also  enjoy national media recognition through the financial commentaries of Rick Applegate,  President of our affiliate First Commonwealth Financial Advisors, on CNBC, CNNfn and  Bloomberg. Rick can also be heard on weekday mornings on News Talk 1020 KDKA Radio. 5 Annual Report 2002 All First Commonwealth community banks,  products, and services now have a single  identity, but maintain their personal  approach to service. 