FAIRFAX MEDIA ANNUAL REPORT 2013 13 Fairfax is well into its three-year journey of transformation, meeting or exceeding all key  milestones to date. This puts us in a strong position to continue our important work to  deliver the key areas of corporate social responsibility that we as a media business have  identified as being integral to the privileged role that news publishers have in the community.  Fairfax journalists, producers and editors relentlessly seek out the truth.  Fairfax has a long-standing commitment to delivering balanced and accountable  journalism that is in the public’s interest. During the past year, Fairfax editorial content in print, radio, online, mobile and video has  brought urgency to several important public debates and meaningful context to the most  pressing issues facing our audiences in Australia, New Zealand and around the world. Some examples of such journalism are below. In July 2012, The Sydney Morning Herald led a march to hold local, state government  and industry bodies accountable when community concern about violence in Sydney’s  CBD reached a climax after an 18-year-old died after a random attack on him. The Sydney  Morning Herald used its digital resources to give the community a voice. The Safer Sydney  campaign came to a head with a community forum held at Sydney’s Town Hall. A panel  including Lord Mayor Clover Moore, federal MP Malcolm Turnbull, NSW Hospitality Minister  George Souris and members of the police and hotel associations answered questions  from the hundreds in attendance and the thousands watching via smh.com.au. The tag  #safersydney trended on Twitter. The Border Mail’s Ashley Argoon produced a series of stories about mental health in  regional Australia that won her the Walkley Young Australian Journalist of the Year as well  as the category award for text-based journalism. The Border Mail’s year-long campaign,  “Ending the Suicide Silence”, led to an announcement that the youth mental health service  Headspace would open an Albury facility in November 2014. Joanne McCarthy from The Newcastle Herald was awarded the Graham Perkin Australian  Journalist of the Year for her investigations and reporting of abuse within the Catholic  Church in the Hunter Valley. Her work helped bring about a Royal Commission into  child sex abuse. Commenting on McCarthy’s work, the judges said she showed “relentless campaigning  spirit on behalf of the victims of sex abuse in the Catholic Church in the community in which  she lives in a series of reports, features and opinion pieces. This kind of story is hard to tell on  a big newspaper and requires guts to pursue on a regional one. She never gave up.” The four key areas are: • editorial integrity; • environment; • people and culture; and  • community. EDItoRIAl IntEgRIty InFluEnCIng ChAngE AnD thE soCIAl AgEnDA violence in Kings Cross suicide Prevention Fairfax is proud of its quality independent journalism. We will continue to  maintain our uncompromising approach to media ethics and integrity. Child Abuse