WESTERN EUROPE IN FIGURES Change Change Pro rata, million hl 2012 Organic Acq., net FX 2013 Reported Beer 50.3 -3% 0% 49.0 -3% Other beverages 14.5 2% 1% 14.9 3% Total volume 64.8 -2% 1% 63.9 -1% DKK million Net revenue 37,727 1% 3% -1% 38,796 3% Operating profit 5,121 4% 0% -1% 5,269 3% Operating margin (%) 13.6 13.6 0bp We continued to strengthen our market  share in the on-trade, while our off-trade  market share declined, cycling strong market  share gains during EURO 2012. Overall market share was slightly down.  During the year, we launched Somersby and Carlsberg Citrus in the UK with good  results. In the Baltic States, our volumes declined. In Q3, we announced plans to close our  brewery in Latvia in 2014 and focus on craft beer production. In Norway, we continued to gain market  share as a result of strong commercial  execution and successful innovations. Value  management initiatives supported a strong  top-line development. BSP1 was successfully  implemented in November. The French market w as impacted negatively  by the 160% excise t ax increase at 1 January  2013. The market declined by an estimated  3-4%. Adjusted for the stocking movements,  our volumes declined by an estimated 4%  (-14% reported).  FRANCE AND THE UK  In the second half of the year, our market  share in France impro ved, driven by good  performances by Kr onenbour g 1664 and  Grimbergen and the launch of Skøll by  Tuborg. For the full year, our market share  declined slightly. The UK market was marginally down, positively impacted by favourable weather  in Q3 and a flat dev elopment in the second  half of the year.  Carlsberg Group Annual Report 2013 14 Management review OUR REGIONS Kronenbourg 1664 is our international premium French beer brand. In 2013, the brand continued its positive momentum and grew 6% outside France (where volumes were impacted by a significant duty increase).