New media – The luxurious world of Concord timepieces became  accessible to a global audienc when the brand’s elegant, informative website – concord-watch.com – went online last November. New consumer environment – Taking its  luxury message to the point of sale in a dynamic new way, a billboard-sized Concord “be late” advertisement appeared on the  towering glass facade of a fine Concord  jeweler in Tokyo, Japan. New products – Concord is capturing one of the latest trends in luxury watches – technologically sophisticated ladies’ diamond-set chronographs in pastel shades – with its new line of La Scala colored chronos. Annual Report 2001 5