JOHNSON & JOHNSON 125 Years of Caring Caring inspires the people of Johnson & Johnson to advance health and well-being. Just as the Johnson  brothers did, we embrace research and  science, bring forward innovative ideas,  products and services, and work with  partners in health care to touch lives  throughout the world. “Meeting unmet needs in health care,  one of our most important mandates, is to foster innovation both internally and  through external collaborations,” says  Garry Neil, M.D., Corporate Vice  President, Corporate Office of Science &  Technology. “Throughout our business  segments, we have talented and driven  scientists whose work is at the heart of  product innovations we continue to bring  forward, just as we’ve done for  125  years.” Dr. Frederick Barnett Kilmer was the  Company’s first scientific director and  chief publicity officer, from  1889–1934 . Dr. Kilmer spread knowledge of antiseptic  methods for treating wounds, furthered  the scientific direction of the Company,  and helped earn trust for its expanding  product lines among physicians and  patients. His tenure saw many pioneering  firsts, including steam sterilization  techniques, first aid kits,  JOHNSON’S ® Baby Powder and  BAND-AID ®  Brand  Adhesive Bandages—invented by  employee Earle Dickson. As Johnson & Johnson grew, new  A PORTRAIT OF INNOVATION  Since  1886 , generations of Johnson & Johnson employees have brought forth transformative ideas and products. Every invention, every product, every breakthrough has been and will be powered by people and inspired by their caring. These are just some of our landmark inventions and products. A guide to the photo is on the inside back cover. Learn more at www.jnj.com/ourhistory. “Johnson & Johnson enables us to be at the cutting edge of technology,” says The promise of new innovations inspires  Johnson & Johnson scientists today. Miri Seiberg, Shawn Stad and Marie-Pierre  de Béthune are among the select scientists  who share the distinction of having received  the Johnson Medal for Research and  Development for outstanding science and  technology relating to contributions to a  specific product or process. Named after  the late General Robert Wood Johnson, who authored Our Credo in  1943 , it is the  most prestigious award for research and  development in the corporation. Each of the honoree’s experiences demonstrates  that caring for others combined with  innovative research and science makes all the difference. companies were added. With new  companies came great scientists. Dr. Philip Levine studied human blood and discovered many of the subgroups in  blood typing. His work led to the  development of  RhoGAM ® , the first Rho (D) immunoglobulin product to treat  hemolytic disease of the newborn and a  product that has helped save the lives of  countless babies. Dr. Paul Janssen, a Belgian scientist and one of the  20 th  century’s most innovative and inspiring  pharmaceutical researchers, discovered  haloperidol and led teams credited with  discovering  80  medicines. Miri Seiberg, Ph.D., Distinguished  Research Fellow at the Skin Biology group, Johnson & Johnson Consumer  Companies, Inc. “We can combine  knowledge and technology with  innovative ideas to create better products  and better serve our customers.” Seiberg is a  2003  recipient for the  discovery and development of the  “Total-Soy” skin care platform  technology. “As scientists make new discoveries and gain a deeper understanding of the  human body, more doors open to develop new products,” says Shawn Stad,  Staff Engineer at DePuy, Inc., a  2010 recipient for his role in developing the  VIPER ® 2  Minimally Invasive Spine  System. “There will always be a need for  medical intervention, and there will  always be value in doing it better.” For Marie-Pierre de Béthune, Ph.D.,  Vice President, External Innovation at  Tibotec, BVBA, receiving the medal shows  that ultimately the work makes a  difference for patients. “The highest  recognition I can get is when patients  thank us for the drugs,” says de Béthune  who was awarded the recognition in  2009 for the discovery and development of  PREZISTA ™  (darunavir), for the treatment  of HIV- 1  infection. “Each patient who says  thank you is as breathtaking as the next.  You don’t get used to it.”   JOHNSON & JOHNSON 2010 ANNUAL REPORT 22 H aving heard Joseph Lister speak in  1876 , Robert Wood Johnson was inspired to start a company to manufacture the first mass-produced sterile surgical dressings and sutures according to Lister’s methods, helping to make surgery safer and save lives. With his brothers, James Wood Johnson and Edward Mead Johnson, he founded  Johnson & Johnson, a company that has come to be known for its caring.