12 Dialog Semiconductor Plc | Annual report and accounts 2012 |  Section 2 | Business review Our business strategy and performance Our strategy is built on four key pillars: Dialog delivered its sixth successive year of record revenue growth in 2012,  further validating our strategy, and closed the year with a strong balance sheet. 1. Extending our portfolio of highly  integrated mixed signal, lower power  products for portable platforms 2. Broadening and deepening our global  customer base Dialog offers custom Application Specific Integrated Circuits (ASICs)  for large, high volume customers and standard Application Specific  Standardised Products (ASSPs), which offer high levels of  configurability, to a wider customer base. In 2012, we: Dialog continues to extend the range of power and audio  management semiconductor content sold into the portable platforms  of the world’s leading smartphone vendors and the number of  smartphone, tablet, Ultrabook™, DECT and VoIP platforms and  models we are able to address. In 2012, Dialog: ■ Opened our new Asian headquarters in Taipei to meet the needs  of our growing customer base in the region. ■ Won several new short-range wireless customers, including VTech  in the enterprise cordless phone market and Jabra in the professional  headset market. We also see significant market interest in the  microphone and console gaming products. ■ Extended its Processor Partner Programme, developing companion  PMICs with leading and emerging application processor vendors  to address a broader customer base through their sales ecosystems.  In 2012, Freescale included our power management technology  in its reference design for quad-core smartphone devices and we  had success with a key partner sampling our chipset for 4G LTE  smartphones, designed for Asian-based customers. ■ Secured more platform wins with Samsung. Our power  management and audio technologies now feature in two Galaxy  smartphone platforms and the Pebble MP3 player. This includes  the S-5368 smartphone, which was launched in the Chinese  TD-SCDMA market in 2012 and went into volume production  for distribution by China Mobile, which aims to sell over 120 million  TD-SCDMA devices in 2013 and it aims for 80% of these units to  be smartphones. ■ Launched a fourth generation of configurable system power  management ICs, designed for multicore application  processor devices.  ■ Enhanced our audio technology portfolio, including an integrated  DSP to enable echo cancellation and noise suppression using  advanced algorithms.  ■ Continued to see increased design wins for our SmartPulse™  wireless sensor technology, based on DECT Ultra Low Energy.  This includes OEMs that are using our chipset to develop internet-enabled plugs for home appliance energy monitoring and management applications via smartphone, tablet and PC apps.