What makes the JS Group strong? Strength 1: We Have a Unified Brand That Connects All of Our Operating Companies. In order to demonstrate our competitiveness in the industry, we broke away from the concept of  being a collection of individual businesses and decided it was essential to be a comprehensive  home and living environment-related company. The JS Group’s new Group brand LIXIL is the  basis for this concept. We have a uniform brand linking each operating company. That is a strength of the JS Group.