10 Form 10-K Franklin Covey 2000 Annual Report W ashington, D.C. 20549 (Exact name of regis trant as specified in its charter) 2200 Wes t Parkway Boulevard Salt Lake  City, Utah 84119-2331 SECURITIES AND EXCHANGE COMMISSION FORM 10-K ■ ANNUAL REPORT PURSUANT TO SECTION 13 OR  15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED AUGUST 31, 2000 ✓ ■ TRANSITION REPORT PURSUANT TO SECTION 13  OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM ______________ TO ______________ FRANKLIN COVEY CO. (Address of principal  executive offices, including zip code) Registrant’s telephone  number , including area code: (801) 817-1776 Securities registered pursuant to Section 12(b) of t he Act: Utah (State or other jurisdiction of incorporation) 1-11107 (Commission File No.) (IRS Employer Identification No.) 87-0401551 Title of Each Class Name of Each Exchange on Which Registered Common Stock, $.05 Par Value New York Stock Exchange ■ Securities registered pursuant to Section 12(g) of t he Act: None Indicate by check mark whether the Registrant (1)  has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES  ■ NO  ■ ✓ Indicate by check mark if disclosure of delinquent f ilers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Regist rant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K  or any amendment to this Form 10-K.  ■ The aggregate market value of the Common Stoc held by non-affiliates of the Registrant on November 1, 2000, based upon the closing sale price of the Common Stoc of $8.25 per share on that date, was approximately $140,803,583. Shares of the Common Stock held by each officer and director  and by each person who may be deemed to be an affiliate of the Registrant have been excluded. As of November 1, 2000, the Registrant had 20,643,1 82 shares of Common Stock outstanding. Parts of the Registrant’s Proxy Statement for the R egistrant’s Annual Meeting of Shareholders, which is scheduled to be held on January 12, 2001, are incorporated by reference in Part III of this Form 10-K. DOCUMENTS IN CORPORATED BY REFERENCE