There are more than  144,000 convenience  stores across the  U.S. today. We’re  achieving good sales  growth in this chan- nel with products  such as new  Wheaties  Fuel  energy bars,  salty snacks in zesty   fl avors and great- tasting cereal bars.  In the market for food eaten away  from home, we’re focusing on the chan- nels with the best prospects for growth.  These include K–12 schools, colleges and  universities, convenience stores, and  lodging chains. We’ve posted good sales  and dollar share growth in many of these  channels, and in convenience stores  we’ve increased our distribution and are  leading growth in various categories,  including cereal, grain and salty snacks.  While consumers continue to eat more  meals at home, the U.S. foodservice  industry generates an estimated half a  trillion dollars in annual sales. We think  this market represents a great opportunity  for General Mills brands.  (percent, 5-year compound annual growth 2009–2014)  U.S. Channels Sales Growth Projections  Our Distribution Gains in  Convenience Stores  We partner with all of our customers— from traditional grocers to foodservice  operators—to grow our business and  theirs. Traditional grocery stores remain our  largest customer group. However, food  sales in nontraditional retail outlets, such  as club, drug, dollar and discount stores,  are posting the fastest growth in recent  years. We offer products in a variety of  package formats, from single servings to  multipack containers, to meet diff  erent  customer needs. We also bring sales capa- bilities, such as insights into consumer  behavior and the optimal product selec- tion, to help drive sales growth for retailers.  General Mills 12 We’re leading growth  with our customers.  Places to Grab a  Convenient Snack 10.1 6.5 6.4 5.5 5.1 Limited Assortment Stores Club Stores Dollar Stores Supercenters Drug Stores Convenience Stores 3.0 Grocery Stores 2.7 Source: Management Ventures, Inc., food and beverage  sales growth (percent growth, fiscal 2010)  Source: Information Resources, Inc. 5 15 6 Cereal Grain Snacks Salty Snacks