New packaging – A striking example of  contemporary and functional package design, the new silver and clear acrylic ESQ watch  box cube serves double duty as an in-case  display module. New products – One of the brand’s most  successful recent watch designs, the ESQ Siren fashion family was expanded to include crystal- set models with pastel mother-of-pearl dials and matching lizard-grained leather straps. FY01 FY02 2.90 1.99 Movado Group adv e rtising – The opportunit to see our ads  continues to increase based on strategic shifts in our adver tising and media. Our media mix includes traditional  and emerging v ehicles . Growth in Movado U.S. Ad Exposure  (Billions of impressions) Annual Report 2001 7