21 MAKEUP THE WATCHWORD IN MAKEUP IS “HIGH-PERFORMANCE” Whether the focus is lips, eyes or face, the watchword in makeup for 2003 is “high-performance.” Longer, flirtier lashes, more lustrous lips, high-impact pigments in eye shadows and founda- tions that do more than cover and correct were among the year’s key concepts. Our makeup sales increased 7% on a reported basis and 4% in constant currency. The Estée Lauder Companies gained momentum in mascara with breakthrough formulas driven by our unwavering commitment to technology. Estée Lauder made its mark with the introduc- tion of MagnaScopic Maximum Volume Mascara, which is designed to increase the volume  of lashes by increasing their original thickness up to four times. Clinique launched Lash  Curling Mascara with a formula that provides significant lift to straight lashes, while Prescriptives continued with False Eyelashes Plush Mascara and added new EyeLash Curler Mascara.