EUOSHA/2021/OP/F/SE/0142  Continuous  improvement plans The tenderer should demonstrate, through examples or lessons  learned, how the accomplishment of project goals will be ensured and  how improvement plans will be implemented.  The tenderer should identify the major challenges or obstacles that may  occur during implementation and propose solutions to these anticipated  problems.  200  (min. 50 %)  Total score A  1,000  Minimum required  60 %  Award criteria Maximum score  (and minimum) Overall promotion plan : convincing reasoning, creativity, feasibility and strategic impact. 150 (min. 50 %) One web highlight : engaging messages, creativity, conciseness and attractiveness of the text  provided (meaningful storytelling); suitability for the audience.  100 (min. 50 %) One news article : engaging messages, creativity, conciseness and attractiveness of the text  provided (meaningful storytelling); suitability for the audience.  100 (min. 50 %) Five social media posts : engagement, originality, good writing style, visual appeal and tone  suitability (for each SM platform). 100 (min. 50 %) One social media animation  (such as a GIF): engagement, originality, meaningful storytelling,  motion graphics/effects suitability, rhythm of the animation. 100 (min. 50 %) Social media listening : convincing reasoning of the proposal, creativity, feasibility and suitability  to the audience per SM platform.  75 (min. 50 %) Work effort  required to implement the full scenario (person-days per profile) 75 (min. 50 %) Total score B 700 Minimum required 60 % Quality score lot 2 = total A + total B  B - Scenario/lot 2 — Provision of a full promotion/communication plan/package for a HWC  flagship event: the European Week for Safety and Health at Work  66 