GLYPH<129> Business Agility: Sales performance management, order management, product lifecycle management, fulfillment, content management, campaign management and billing offerings that enhance the productivity and cost efficiency of local marketing service providers. GLYPH<129> Small-Medium Business Experience: Enables local marketing service providers to offer presence, social media marketing and lead generation functionality to the small and medium-sized business market. GLYPH<129> Business Content and Advertising Syndication: Consists of offerings to streamline and scale up partner content syndication and advertising networks. GLYPH<129> Hardware: IBM, Hewlett-Packard, Oracle/Sun, Intel GLYPH<129> Operating Systems: Windows, Red Hat Linux, AIX, VMware GLYPH<129> Database Management Systems: Oracle, SQL Server GLYPH<129> Middleware: Oracle WebLogic, IBM WebSphere GLYPH<129> Storage: EMC, NetApp, IBM, Hewlett-Packard GLYPH<129> Scalability. Our applications are designed to take full advantage of the scalability capabilities of the underlying platform, allowing progressive system expansion, proportional with the customer’s growth in business volumes. Using the same software, our applications can support operations for small, as well as very large service providers. GLYPH<129> Reliability. Our system and component architecture supports high availability and redundancy to allow connected and uninterrupted operations at full network speed and device load. GLYPH<129> Modularity. Our product portfolio is comprised of sets of individual functional application products. Each of our applications can be installed on an individual stand-alone basis, interfacing with the customer’s existing systems, or as part of an integrated Amdocs system environment. This modularity provides our customers with a highly flexible and cost-effective solution that is able to incrementally expand with the customer’s growing needs and capabilities. The modular approach preserves the customer’s initial investment in products, and minimizes future disruptions and the overall cost of system implementation. GLYPH<129> Upgradability and Backward Compatibility. Version interoperability eliminates risky upgrades and allows for a gradual upgrade approach of suite elements. Technology Our technology platform’s flexibility affords our customers the freedom to choose a preferred operating environment and to maximize return on existing infrastructure investments. Our portfolio architecture allows our applications to work in multiple customer environments, including: To help service providers respond more quickly to changes in their markets and lower their integration costs, we employ service-oriented architecture principles in our portfolio design. For example, Amdocs Web Services Factory exposes the Amdocs portfolio application programming interfaces (APIs) to external systems, allowing our applications to integrate with each other and with third-party enterprise server bus or legacy applications. Our portfolio applications are based around consistent architectural guidelines and software infrastructure and they also leverage, where appropriate, consistent foundation tools. Our services encompass installation, integration, process management, monitoring and control, security and information management. Our platform- agnostic foundation layer spans our applications and helps us evolve our products towards robust service- oriented architecture integration and business process support. With these tools, we aim to provide our customers a sound framework upon which to implement, integrate and centralize their operating environments. This allows service providers to mitigate many costs associated with deploying and operating new applications, such as those related to installation, configuration, integration and monitoring. Our product portfolio also includes the following key characteristics: 22