WORLD MARKETS T his is a business of looking ahead. When Ford  looks at the world automotive market only  10 years in the future, we see a dramatically  different scenario from the one we compete in today. North America and Europe, which account for about  two-thirds of today’s worldwide automotive market,  will remain the largest regions for automakers in the  immediate future. But these regions will likely account for  just over half the world market by 2014, as growth in  per-capita income moves more of the world’s population  into a position to acquire new cars and trucks.  Ford is working to be viable and competitive in areas  where markets are growing. We have the strongest  portfolio of global brands of any automaker in the world.  We’ve established a presence in and near the growing  markets of China and other emerging regions. We’ve  overcome economic challenges in South America and Asia Pacific, leaving us well situated for the years ahead. We engage on a world scale, from Thailand, which  exports to more than 100 markets worldwide,  to Europe, where we build  luxury products for every  automotive market on Earth. Our competition is fierce.  While volume growth will come  from developing markets, our  revenue growth will come from  established markets, with their  steadily increasing demand  for higher-content vehicles.  We know we have to be ever  more competitive in critical  areas such as fuel economy.  And we know that we need to  continue to add flexibility in  our manufacturing processes,  so we will have the products  people want, when they want  them, at margins that are both  competitive and profitable. 9 Ford Lio Ho Motor Company plant employees and  officials in Taiwan hold a grand celebration to mark  Job 1 for the all-new Ford Focus on Nov. 15, 2004. RAR > C A S T