29 HAIR CARE Defining prestige hair care is an important priority for The Estée Lauder Companies, which enjoyed another year of growth in sales in this category. Our hair care business grew 6%. Domestic performance was particularly robust, thanks to new product offerings and our focus on increasing business with our existing salons. PRESTIGE HAIR CARE IS AN IMPORTANT PRIORITY In the United States, Aveda’s sales to salon customers grew. Internationally, the brand sustained its momentum in established markets like the United Kingdom while bolstering its developing businesses in Italy and Germany and laying the groundwork for its launch in Japan this fall. Product innovation also contributed to Aveda’s success. It launched Light Elements, four  styling products that refresh and define hair, including Defining Whip, Smoothing Fluid,