p 8 ... with  brands people  know and trust The Tyson brand stands for quality, safety, trust and convenience. Tyson is the brand of chicken purchased most often, with the highest brand loyalty. Consumers identify the Tyson brand as one of the strongest and most trusted in America with 91 percent brand recognition. Because the Tyson brand is so strong, it is being expanded into other proteins and product categories. The decision to expand the Tyson brand is supported  by research showing the overwhelming majority of  consumers say it makes sense for the Tyson brand to be used on fully-cooked roasts and other further processed beef and pork items as well as fresh pork. The Company has a successful history of producing further processed items for both the retail and foodservice markets. Further processed beef and pork items have been mar- keted in foodservice and retail channels for some time with foods such as meal kits and sliced and diced items in bags and boxes under the Tyson brand.