processes, working together in a centralized location has enabled us to make innovation our standard operating mode. Because we do not need to duplicate capabilities in numerous offices, we have been able  to assemble a team of highly talented individuals  to handle the intricacies of our products, services  and technologies. Only through our focused, centralized staff could  we develop IDASL. By keeping centralized, we have held overhead costs down while setting the standards for productivity in our markets. At the same time, we have seen such an increase in Internet and other online communications use that the demand for geo- graphical proximity has become unnecessary. Thus, centralization remains an essential component of  our business strategy. 22. Chapter 4: Maintain Centralization – Chapter 5  – PROMOTE  CORPORATE CULTURE