Regional Reports - Eastern Europe 41 The beer brand Baltika from the Baltika Brewery owned by BBH holds a strong position in the Russian market. In Israel, Carlsberg Breweries owns a stake in Israel Beer Breweries Ltd., which produces Carlsberg and Tuborg under licence. In 2001, the company again achieved improvement in sales and for the first time since operations started in 1995, the market share exceeded 30%. Carlsberg is produced under licence by long- standing partners. In Cyprus by The Cyprus Carlsberg Brewery, Photos Photiades Breweries Ltd. and in Malta by Simond Farsons CISK plc. Li- cence agreements also apply for the Carlsberg brand in Greece and The Canary Islands and for Tuborg in Hungary.