New Consumer Environments Ta rgeted market expansion – Concord continues to focus its international development efforts in selected markets with  long-term potential including the Middle East, Japan, Hong Kong and Switzerland. In the Middle East – In one key international market, Concord’s targeted annual advertising and publicity efforts culminate  in the brand’s sponsorship of a major day of thoroughbred  horse racing, a feted event on the Dubai social scene. 18 Movado Group, Inc.