and will bring us increasing access to the premium customer segment. Average revenue per user  (ARPU) for our smartphone users consistently outpaces our blended ARPU, and smartphones  accounted for 25% of our total handsets sold in 2010. We believe that this percentage will  continue to grow. Device manufacturers will continue to innovate on the device front, and we  believe that smartphones will be the key mobile value driver for years to come. Our customer service capabilities truly set us apart in the mobile business – our differentiation  continues to be driven by our reliable and broad network coverage, our solution-oriented  customer service in our outlets and call centers, our billing system integrity, and the variety and  quality of our VAS. We have installed more than 10,000 WiFi hot spots in public areas by 2010  and expect to add an additional 10,000 by the end of 2011, which will support the mobile business  by allocating a portion of 3G traffic to fixed line fiber solutions through WiFi. In an extremely  competitive environment, we are confident in our ability to build our leading market position. In our Broadband business, we are successfully migrating our customers from Asymmetric  Digital Subscriber Line (ADSL) to fiber solutions, and are upgrading our corporate customers to  fiber solutions where possible. This serves as an important foundation for both our broadband  business and our mobile operations. Our internet business revenue increased by 3.5% year- over-year in 2010 to NT$24.48 billion, mainly attributable to growth in the number of broadband  subscribers and the migration of ADSL subscribers to fiber solutions. At the end of the year, we  had 4.4 million broadband subscribers, and steadily upgraded ADSL customers who were using  lower speed services. Broadband ARPU increased to NT$783 from NT$765 last year, as a result  of our successful customer upgrade programs. Our broadband services, including Multimedia-on- Demand (MOD) services, thrive on the higher-speed fiber solutions, and 2010 was again a very  successful year for this business. We had more than 810,000 MOD customers at the end of the  year, with a net increase of 140,000 over the year. We attribute much of our customer successes  in broadband to our channel line-up. We have a wide variety of content, and also provide 16 high  definition IPTV channels. We are able to aggregate and package channels to appeal to specific  customer segments, and are continually adding channels to our offering. We have found that the  quality and variety of our IPTV service has developed a captive audience. For 2010, domestic fixed revenue totaled NT$70.69 billion, representing a decrease of 1.1%  year-over-year. However, the notable trend is that the rate of revenue decline slowed this year,  despite the NCC mandated rate reduction on major services. This is a positive indication that  the economic recovery in Taiwan slowed the decline in telecommunications traffic, therefore  dampening the prior years’ trend of accelerating fixed-line revenue declines. On the other hand,  international fixed revenue increased by 1.9%, primarily due to strong growth in international  leased line and data service revenue. • Fixed Line • Broadband