THERE IS A PERSONAL STORY BEHIND EVERY PRODUCT THAT AEGON SELLS Throughout their working lives and into retirement, millions of people around the  world rely on AEGON to help them secure their long-term financial futures.  Understanding customers and their financial needs throughout their lives is the foundation of AEGON’s  business. Millions of people around the world rely on AEGON to help them secure their long-term financial  futures. That’s why, last year, AEGON invited its employees to take part in a photography competition on  the theme of “Lifecycle”. After all, AEGON’s business is all about being there for customers, for life.  The level of work sent in was high, and making a selection of the best pictures was challenging. In the end,  though, there had to be some winners. Prizes went to Cindy Ferguson (USA), David Stein (USA), Jan Zegers  (the Netherlands) and Rhona Bradbury (UK). Their pictures are featured throughout this annual report,  along with other outstanding images from the photo competition.  ❏ FOCUS ON