at-a-glance high liner  business model Broadest  Market Reach In Industry Market Leading Brands We are the only value-added  seafood company that competes  in every sales channel in both  Canada and the U.S. We are: •  Twice the size of our largest  competitor in the retail and  food service channels in  Canada with virtually 100%  distribution and a leading  market share of frozen seafood  sold in all channels. • The largest food service  supplier of value-added seafood  in U.S. •  Estimated #2 supplier of  seafood by volume in U.S. retail  channel including the club  channel, private label and our  niche brands. •  The largest grocery-chain  supplier of private label  processed seafood in U.S. and Canada. •  High Liner has been a respected  name in seafood since 1899.  Generations of children have  been raised on our fish sticks by  parents who trust our products.  Today the High Liner brand is  one of the strongest food brands  in Canada, recognized by 92% of Canadians.  HIGH lIneR FooDS InCoRpoRAteD 2