There’s no single card that’s right for everyone.  And that’s precisely the secret to our continued growth. We founded Capital One on the simple idea that we could profitably serve consumers across the credit spectrum by using information to tailor the product to the individual’s financial circumstances, offering every customer the right product at the right time and at the right price. We’re now the sixth-largest credit card issuer and an industry leader in asset growth and profitability.  Over the past few years we’ve built a formidable franchise with upmarket consumers by offering exceptional value and convenience. Our “No Hassle” SM Platinum card consistently offers one of the lowest rates in the industry, and the rates apply to cash advances as well as purchases. Our new “No Hassle” SM rewards program is in a class by itself—redeemable on any airline, with no blackout dates, no seat  restrictions, free flights with as few as 9,000 miles and the lowest rates in the rewards category. The payoffs for Capital One are strong  customer loyalty, high usage and low charge-offs.  Our lifestyle cards target hundreds of microsegments—individuals who share an occupation or a passion or a stage of life (new parents, for example). Combining our marketing skill with our advanced  information technology, we’re constantly creating new cards tailored to shared needs and desires.  The credit card business is highly competitive, and we wouldn’t have it any other way. Competition spurs innovation. It fuels great performance. And it creates a culture that inspires success. 6