Asia In 2013, our overall Asian market continued to grow, although some markets were affected during the year by slightly slower  economic growth and bad weather.  Our Asian operations delivered another  year of excellent performance with strong  volume, revenue and profit growth. The re- gion remains an important growth driver for  the Group and we will continue to invest in  the region, both organically through brand  investments and building new breweries and  infrastructure to meet the growing demand,  and through our focused M&A approach. Our international premium brands continued  to be an important driver for our Asian busi- ness and we rolled them out in new markets  and maintained a high level of support be- hind the brands. The Carlsberg brand grew  approximately 12% in its premium markets,  mainly driven by strong performance in  India by Carlsberg Elephant and in China by Carlsberg Chill and Light.  Our Asian beer volumes grew organically by  6%. Including acquisitions, beer volumes grew  by 12% to 28.3m hl and now account for 24%  of Group beer volumes. Cambodia, Laos and  India did particularly well. The acquisition im- pact derived from the increased ownership in  the Chongqing Jianiang Brewery joint venture  in 2012, in Lanzhou and Qinghai in 2013, and in  Chongqing Brewery Group in December 2013.  Other beverages grew organically by 8%,  mainly due to the soft drinks business in Laos.  The Tuborg brand expanded rapidly across  the region, becoming the fastest growing  international premium brand in China and the  largest international beer brand in India. The  brand grew 66% in the region. Kronenbourg  1664 is establishing a solid super-premium  footprint across the region with particularly  good results for 1664 Blanc. The roll-out of  Somersby and Grimbergen continued with  promising results. Net revenue grew organically by 14%. Re- ported net revenue grew by 8%, impacted  negatively by currency impact from Malawi,  but also from India, Nepal and Malaysia.  Price/mix continued to develop very favour- ably at +8% in spite of a negative country  mix and was driven by price increases across  most markets, the continued premiumisa- tion efforts and market share gains in the  premium segments. Organic operating profit grew strongly by 21%.  The operating margin improved by 100bp to  19.5%. The main profit drivers were China,  Indochina and Nepal.  Our Chinese volumes grew organically by 4%  and by 14% including acquisitions in a beer  market that grew by an estimated 3-4%. We  strengthened our market share in the interna- tional premium segment, where Carlsberg and  Tuborg performed very strongly. Net revenue grew organically by 12% as a  result of volume growth, strong performance  by our premium portfolio, as Carlsberg Chill,  Carlsberg Light and Tuborg continued to per- form very strongly, and an improved price/ mix for our local brands. Carlsberg Chill was  successfully relaunched with a new upgraded  design. We secured the deal to sponsor CHINA 17 Management review OUR REGIONS Carlsberg Group Annual Report 2013 30 27 24 21 18 15 2013 2012 2011 10 8 6 4 2 0 2013 2012 2011 2.0 1.6 1.2 0.8 0.4 0 2013 2012 2011 20 19 18 17 16 15 2013 2012 2011 Beer volume, pro rata (Million hl) Net revenue (DKKbn) Operating profit (DKKbn) Operating margin (%) 1  Excl. Chongqing Brewery Group. In 2013, our Asian region  achieved strong volume, revenue and profit growth. 66% 21% 11,965 Tuborg  Operating profit  Employees 2013, average full-time employees Organic growth Brand growth