Business Conduct Policy  Executive Officers and Key Employees  ITEM 11. EXECUTIVE COMPENSATION  2013 FORM 10-K 31 BUILD-A-BEAR WORKSHOP, INC.  Inc., a national accounts receivable management firm from August  1998 to June 2008. From September 1990 to August 1998, he held legal  positions for Monsanto Company, McDonnell Douglas Corporation  and Bryan Cave LLP. Mr. Fencl began his career in 1984 as an auditor  with Arthur Young & Company. Dave Finnegan, 44,  joined Build-A-Bear Workshop in December  1999 as Director Inbearmation Technology and was named Chief  Information Bear in January 2007, adding logistics responsibilities  in March 2009 to become Chief Information and Logistics Bear, and  in March 2010 he became Chief Information Bear. Prior to joining  the Company, Mr. Finnegan held information systems management  positions at Novell, Inc and Interchange Technologies Inc.  Tina Klocke, 54,  has been our Chief Financial Bear since November  1997, our Treasurer since April 2000, and served as our Secretary from  February 2004 until November 2013. In March 2009, she assumed  responsibility for store operations and in July 2011, she assumed  responsibility for logistics and warehousing. From July 2011 until  March 2013, she was responsible for merchandise planning. She  now holds the title of Chief Operations and Financial Bear. Prior  to joining the Company, Ms. Klocke was the Controller for Clayton  Corporation, a manufacturing company, where she supervised all  accounting and finance functions as well as human resources. Prior  to joining Clayton Corporation in 1990, she was the controller for  Love Real Estate Company, a diversified investment management and  development firm. Ms. Klocke began her career in 1982 with Ernst &  Young LLP. Kenneth Wine, 51,  joined Build-A-Bear Workshop in December 2012  as Chief Merchandise Bear. Prior to joining the Company, Mr. Wine  was Senior Vice President of Merchandising at Weissman Designs for  Dance, a national dancewear retailer, from June 2008 to December  2012, and Director of Merchandising at Oriental Trading Company, a  direct retailer of value-priced party supplies, arts and crafts, school  supplies, toys and novelties, from January 2007 to May 2008. Prior to  that Mr. Wine held senior merchandising positions with Lands’ End,  American Girl, Woolrich, Inc. and Polo Ralph Lauren.  The information contained in the sections titled “Executive  Compensation” and “Board of Directors Compensation” in the Proxy Statement is incorporated herein by reference in response to this Item 11.  Eric Fencl, 51,  joined Build-A-Bear Workshop in July 2008 as Chief  Bearrister—General Counsel. In 2009 he assumed responsibility for  international franchising and human resources and in November  2013 was appointed Corporate Secretary. He now holds the title of  Chief Bearrister, General Counsel, International Franchising and  Secretary. Prior to joining the Company, Mr. Fencl was Executive Vice  President, General Counsel and Secretary for Outsourcing Solutions  Gina Collins, 41,  joined Build-A-Bear Workshop in January 2014  as Chief Marketing Officer and Brand Bear. Prior to joining the  Company, Ms. Collins was at The Coca-Cola Company from  December 2001 to January 2014 in various senior leadership roles  of increasing responsibility, including Area Vice President, North  America, Entertainment Marketing from April 2012 to January 2014,  Group Director, North America, Strategic Marketing from April 2010  to March 2012, and Global Director, Media and Interactive Marketing  Procurement from January 2008 to March 2010. Before joining The  Coca-Cola Company, Ms. Collins was a Principal/Senior Analyst at  American Management Systems (CapGemini).  Sharon Price John, 50,  was appointed to the Board of Directors on  June 3, 2013 in connection with her employment as Chief Executive  Officer and Chief President Bear of the Company after being  recommended to our Board by a third-party search firm. From  January 2010 through May 2013, Ms. John served as President of Stride  Rite Children's Group LLC, a division of Wolverine World Wide, Inc.,  which designs and markets footwear for children. From 2002 through  2009, she held positions of broadened portfolio and increased  responsibility at Hasbro, Inc., a multinational toy and board game  company, including as General Manager & Senior Vice President of  its U.S. Toy Division from 2006 to 2008 and General Manager & Senior  Vice President of its Global Preschool unit from June 2008 through  2009. Ms. John also founded and served as Chief Executive Officer of  Checkerboard Toys; served as Vice President, U.S. Toy Division with  VTech Industries, Inc.; and served in a range of roles at Mattel, Inc.  She started her career in advertising, overseeing accounts such as  Hersey and the Snickers/M&M Mars business.  The information appearing under the caption “Committee Charters,  Corporate Governance Guidelines, Business Conduct Policy and  Code of Ethics” in the Proxy Statement is incorporated by reference in  response to this Item 10.  The Board of Directors has adopted a Business Conduct Policy  applicable to our directors, officers and employees, including all  executive officers. The Business Conduct Policy has been posted  in the Investor Relations section of our corporate website at http:// ir.buildabear.com. We intend to satisfy the amendment and waiver  disclosure requirements under applicable securities regulations by  posting any amendments of, or waivers to, the Business Conduct  Policy on our Web site. 