we believe that these positive results stem from our ability to keep our brands vital and relevant for consumers through continuous improvement and constant innovation. CONSUMER BRANDS – Three years ago, we simplified the painting experience with our easy to open, easy to pour, easy to close Dutch Boy ® Twist & Pour ™ paint container. In 2004, we did it again with the introduction of our new Dutch Boy ® Ready to Roll ™ project sized These brands are more than just well known. Each one promises our customers a unique and compelling experience. Whether it’s the Dutch Boy ® brand’s promise of Simple Innovations ™ for better results with less effort, or the Minwax ® brand’s promise to Make and Keep Wood Beautiful$^{™}$, customers trust our brands and the products they repre- sent. We are pleased with the improving sales performance of our Consumer Segment, and 8 OUR CONSUMER SEGMENT IS KNOWN FOR THE STRENGTH of its brands, and for good reason. Household names like Dutch Boy ® , Krylon ® , Minwax ® , Purdy ® , Pratt & Lambert ® and Thompson’s ® WaterSeal ®  come together to form the strongest collection of brands in the paint and coatings industry.