INTERNATIONAL PAPER  2014 ANNUAL REPORT 15 Solution:  International Paper puts together several cross- functional teams focused on optimizing its supply chain  and inventory control, and also develops a training program  to better acquaint the customer’s sales force with IP’s  product line. The result: The EMEA region’s paper business  increased its cut-size paper sales to the customer by 30  percent and achieved an eight percent growth in value  added/high end products in 2014.  Challenge: How is IP leveraging technology to connect  with consumers and customers? Solution: Print Hammermill™, a free mobile print app  developed by IP’s Hammermill Brand, allows documents  to be printed from any mobile device or tablet to any WiFi printer. Since it launched last year, the highly-rated  app has been downloaded more than 275,000 times and  has been used to generate more than three million print  sessions. IP also introduced a mobile app of their paper  stock source book, allowing customers to view IP’s broad  breadth of paper stock items. In Brazil, IP has built an  online community of more than 100,000 fans around a  common love of paper through its “Adoro Papel” (I Love  Paper) blog and Facebook page.  BUILDING BRANDS WITH INNOVATION AND DEPENDABILITY International Paper’s fast-growing Foodservice business,  whose primary products include hot and cold cups, lids, and  food containers, supports winning brands across key markets  including quick-serve restaurants, theaters, hospitality,  vending, supermarkets and convenience stores. We continue  to grow and strengthen solid supply relationships with  some of the best known names in the industry.  Our vertical integration—from coated paperboard to printing,  fabrication, and delivery—assures continuity of supply,  consistent quality and a wide variety of product offerings.  If you buy coffee to go, chances are you’ll be heading off  with one of our Hold&Go ®  insulated paper hot cups. Some  of our customers also use our compostable ecotainer ® cups, made from fully renewable resources.  In Brazil, where IP’s cut-size copy paper, Chamex ®  brand  enjoys unprecedented brand recognition, International  Paper provides full market studies to merchants, office  supply stores and distributors to improve sales, segmentation  and inventory management.