PERSONALIZED COMMUNICATION BASED ON INDIVIDUAL PROFILES You know a lot about your customer by what she orders, how she travels, where she lives. Pitney Bowes allows you to print personalized messages on customer  communications from the data currently  in your systems, or include inserts into  mailings based on her specific profile.  Your relationship will grow stronger when your communication is more personal. For  BRITTANY FERRIES , Europe’s  foremost ferry company and operator of self-guided tours, Pitney Bowes software pulls raw XML data from the company’s reservation system, engineers this data and prints it on each customer’s travel confirmation. As the document moves through the inserter, a digital barcode instructs the system to add informational flyers that are unique to each traveler’s situation—such as visa requirements  or tips on traveling with pets. 9