Media has been found to be a destabilizing factor which drives the system to a multicultural state [26]. The exception are the works [27–29] where different models has been introduced. The aim of this work is to investigate the effects of Mass Media over the society when the social influence (in the sense of Ref. [21]) is considered. This paper is organized as follows: in section II a brief description of the Axelrod model and its results are explained, in section III it is introduced the model which considers social influence, in combination with homophily and Mass Media Our results are analyzed in section IV and finally some conclusions are outlined. The Axelrod model consists of a population of agents, each one occupying a single node of a square network of size L and area L × L . The culture of an agent is described by a vector of F integer variables { σ$_{f}$ } called features ( f = 1, ..., F ). Each feature can assume q different values between 0 and q − 1. These are the possible traits allowed per feature. In the original Axelrod model the interaction topology is regular bounded (non-toroidal). Each agent can interact only with its four neighbors (a von Neumann neighborhood) which are the most closer (only one step distant from the target agent of influence) without crossing the borders. Initially, individuals are assigned a random culture and the parameter q , which defines the possible traits in each cultural dimension, can be seen as a measure of the initial disorder or cultural variety in the system. In the temporal dynamics of the model at each time step t , the cultural profile of a random selected agent i may be updated through the interaction with a randomly chosen neighbor j . The probability of this interaction is proportional to the corresponding overlap of their cultural profiles (the amount of features with identical traits). When interacting, agent j influences agent i causing the last to adopt j ’s trait on a feature randomly chosen from those that they do not share. The process outlined above continues until no cultural change can occur. This happens when every pair of neighboring agents have cultures that are either identical or completely different. In the model it is explored the aggregate behavior by studying the spatial distribution of the emergent cultural regions: sets of spatially contiguous agents who share an identical vector of culture. Two final possible states are possible: only one cultural region is obtained or multiple cultures are obtained separated by a boundary. These states are called mono- II. A BRIEF DESCRIPTION OF THE AXELROD MODEL. 4