EASTERN EUROPE IN FIGURES Carlsberg Group Annual Report 2013 very strong brand equity in the super-  premium category.  We achieved price/mix of +1%, positively  impacted by price increases in March, May,  June and September but offset by the Rus- sian excise tax increase and a negative mix.  Price/mix dynamics improved in the second  half of 2013. The Ukrainian market declined by an esti- mated 7-8% due to the significant macro  economic slowdown, unfavourable weather  and tough comparables following a success - ful EURO 2012 campaign.  Our market share was flat. We brought a  number of important innovations to the  market, such as Lvivske in a restyled PET  packaging, the rejuvenated Tuborg, line ex- tensions of the Baltika and Lvivske brands,  and a retro platform for Zhygulevskoe. UKRAINE Our Russian value market  share increased more than  our volume market share  driven by our focus on bal- ancing volume and value. Change Change Pro rata, million hl 2012 Organic Acq., net FX 2013 Reported Beer 44.7 -5% 0% 42.4 -5% Other beverages 1.8 -5% 0% 1.7 -5% Total volume 46.5 -5% 0% 44.1 -5% DKK million Net revenue 19,502 -4% 0% -5% 17,711 -9% Operating profit 4,302 2% 0% -6% 4,127 -4% Operating margin (%) 22.1 23.3 120bp From 2013, the sale of beer in Russia from non-permanent outlets is no longer legal. This change has led to modern trade increasing its share of the beer market, which now accounts for around 30%.