Carlsberg Group Annual Report 2013  Allowing for adjustments of 2013 baseline when relevant. Management review CSR TARGETS SUSTAINABLE PACKAGING (PARTNERS PARTICIPATING IN CCC) RESPONSIBLE DRINKING (PERCENTAGE OF VOLUME  CONTAINING RESPONSIBLE DRINKING MESSAGING) In order to promote responsible drinking, the Group will display health messages on its primary or secondary packaging of alcoholic beverages. The messaging will relate to drinking and driving, underage consumption and consumption by pregnant women. 29 The Carlsberg Circular Community (CCC) is an initiative in which Carlsberg  cooperates with key partners using the Cradle-to-Cradle ®  design frame- work to develop products that are optimised for recycling and reuse while  retaining their quality and value. The approach is increasingly referred to as  upcycling. By 2016, we aim to be cooperating with 15 key partners to have at  least three products Cradle-to-Cradle ® -certified. www.carlsberggroup.com/csr/reports Read our CSR report online. Our strategy for CSR has three key initiatives:  being an environmentally efficient global  brewer; developing sustainable packaging;  and promoting responsible drinking to  improve the image of beer. The selected  targets presented here reflect these priorities. In 2013, we delivered on our three-year  targets within energy, CO$_{2}$ and lost- time accidents in production. Our water  consumption performance was on a par  with last year. In order to ensure continued  progress we have set new three-year  targets and have expanded our targets  to include sustainable packaging and  responsible drinking. Targets SELECTED CSR TARGETS 33 31 29 27 25 23 2013 2012 2011 2013 2012 2011 10 9 8 7 6 5 2013 2012 2011 4.0 3.5 3.0 2.5 2.0 2013 2012 2011 17 15 13 11 9 7 Lost-time accidents in production (per 1,000 employees)  Water  (hl/hl) CO$_{2}$ (kg CO$_{2}$/hl) Energy (kWh/hl) 2016 target 2016 target – Reduction in relative  consumption over 3 years 1 2016 target – Reduction in relative  consumption over 3 years 1 2016 target – Reduction in relative  consumption over 3 years 1 29 2013 target 7. 1 2013 target 3. 2 2013 target 10.9 2013 target 5.7 5-10% 5-10% 5-10% A measure used to monitor safety  in the Carlsberg breweries. A strong  safety performance is a prerequisite  for a sustainable and healthy  workplace for our employees.  Making more beer with less  water is a high priority for  Carlsberg’s breweries around  the world. Reductions in CO$_{2}$ emissions  is a primary measure of how  the Group is progressing on the  ambitious targets for reducing  its environmental impact.  The Carlsberg Group reduces  energy consumption through  individual breweries’ energy  efficiency projects and process  optimisation. 100% 2016 target 80% 2013 15 partners  2016 target 6 partners  2013