43 ANNUAL REPORT 2010   OUR BUSINESSES  AEGON MILESTONES OF 2010 AEGON Religare Life Insurance announces the launch of its  fixed-benefit health insurance plan, AEGON Religare  Health Plan . This plan offers customers a number of unmatched benefits, including coverage of all surgeries.  AEGON-CNOOC launches its  PAR Endowment with living benefit . The product is designed for  customers who need long-term saving for a well-planned retirement combined with life insurance. The European Commission  approves the capital support obtained from the Dutch State  through Vereniging AEGON  at the height of the financial crisis in 2008. Alongside the company’s  long-term strategy, it is a key priority for AEGON to repurchase the capital. In line with this, AEGON  repurchases a further EUR 500  million.  AUGUST AEGON appoints Executive Vice President Marc van Weede as  global Head of Sustainability ,  effective October 1, 2010. The appointment of Mr. Van Weede extends AEGON’s more integrated  approach to managing its operations around the world.  Mongeral AEGON is the first insurance company in Brazil to introduce products for high net worth  clients when it launches its  family of Private Solutions products .  SEPTEMBER AEGON UK announces  significant enhancements  to its flagship unit-linked guarantee product,  AEGON Secure Lifetime Income  (ASLI). The enhancements offer improved benefits for  customers and complement AEGON’s focus on the At Retirement market in the United Kingdom.  Transamerica Retirement Services announces a unique service,  Total Plan Management, a new  systematic plan management program  to help financial advisors, third party administrators and  plan sponsors better administer employer-sponsored retirement plans.  AEGON Spain launches  PPA Evolution, a product designed for a generation that is starting  to save regularly . NOVEMBER AEGON announces  restructuring of some of its United States operations , as part of its plans to  pursue further operational and cost efficiencies by consolidating its operations there. It also  announces that it will wind down its executive non-qualified benefit plans and related Bank-Owned  and Corporate-Owned Life Insurance (BOLI/COLI) business. AEGON announces  a new organizational structure for its operations in Asia . Under the new  structure all Asian based insurance businesses will be managed as one regional division  headquartered in Hong Kong and led by new CEO, Douglas Henck. The integration will be carried  out during 2011.  AEGON announces  a new product, AEGON Settlement Package Saving  in the Netherlands. The  product is a savings account in which the settlement amount can later be used to complement  income or pension payments.  DECEMBER SHARPENING OUR FOCUS