Commercial  Banking 2010 Highlights Strategy Business Description Customer Focus FIFTH THIRD BANCORP 10 Fifth Third also invested in improved capital markets  solutions for our clients, assembling a team of  strategists who consult with middle market clients  in areas such as capital structure, currency risk and  private equity offerings. In 2010, this team helped  drive an increase in capital markets revenue of 9  percent. During 2010, Fifth Third continued to invest in  treasury management solutions with the rollout of a  Working Capital Management tool, implementation of  the Sales Resource Center, and enhancements to the  Remote Currency Manager and RevLink products. Our  Remote Currency Manager product, which automates  cash handling in the marketplace, processed $4.7  billion in transactions through 4,300 locations in 2010.  The RevLink product, which accelerates the posting  of paper-based claim payments for healthcare  providers, processed 7.2 million payment transactions,  accounting for $5 billion in claim payments, a 400  percent increase from the prior year. Our Commercial line of business delivers innovative  and client-specific solutions that leverage Fifth  Third’s expertise in treasury management, capital  markets and international products and services.  Our sales process drives the delivery of financial  solutions through a relationship team consisting of  subject matter experts to ensure that all aspects of  client needs are assessed and met.  customer experience initiative to provide quick and  consistent feedback from our clients to the sales  teams. Keeping in close contact with customers and  offering specific solutions is more important than  ever in today’s demanding operating environment.  Fifth Third’s Commercial line of business offers  banking, cash management and financial services  to large and middle market businesses, government  and professional customers. In addition to the  traditional lending and depository offerings,  commercial products and services include global cash  management, foreign exchange and international  trade finance, derivatives and capital markets  services, asset-based lending, real estate finance,  public finance, commercial leasing and syndicated  finance. Our Commercial line of business serves  clients ranging from middle market companies with  $20 million in annual revenue to some of the largest  companies in the world. Fifth Third has a long tradition of commercial  banking experience. In addition to offering complete  financial solutions to our clients, we believe the  focus should be on our total relationship with them.  In 2010, to support the focus on developing those  trusted advisor relationships, we implemented a  t C J M M J P O U P U B M S F W F O V F t C J M M J P O B W F S B H F M P B O T t C J M M J P O B W F S B H F D P S F E F Q P T J U T t M B S H F D P S Q P S B U F D M J F O U S F M B U J P O T I J Q T t N J E E M F N B S L F U D M J F O U S F M B U J P O T I J Q T t 5 S F B T V S Z . B O B H F N F O U M F B E B D D P V O U T