Options for Busy,  Young Families Millennials are the  fastest-growing  consumer age group  in the U.S. Many  are looking for easy- to-prepare, nutri- tious foods—and a  treat or two, as  well. We have a vari- ety of products that  combine convenience  with great taste.  response in their first year. In 2011, we’ll  introduce a gluten free version of  Bisquick  baking mix.  We have a great lineup of better-for- you snacks. Retail sales for all-natural  Nature Valley  granola bars grew 15 percent  in fiscal 2010, refl ecting increased  distri bution. This summer, we launched  new  Nature Valley  Granola Thins, with  90 calories or less per serving. In January,  we introduced a 90-calorie version  of  Fiber One  snack bars, contributing to  10 percent retail sales growth for this  line in 2010.  With its great health profi le, the  U.S. yogurt category has been growing  at a 6 percent compound rate over the  past three years. We added new varieties  in 2010 with 100-calorie  Yoplait Delights yogurt parfaits and  Yoplait  Greek yogurt,  which features twice the protein of regu- lar yogurt. This summer, we introduced  Yoplait Splitz  yogurt parfaits for kids  and an all-natural version of  Yoplait  in  larger containers.  Millennial consumers value conve- nient and wholesome foods. We’ve  launched a variety of products under the  Simply…  brand that feature short ingredi- ent lists and no artifi cial flavors or colors.  We recently added  Fruit Roll-Ups  snacks  and  Pillsbury  refrigerated breads and bis- cuits to this line.  Lärabar  energy bars also  have a short ingredient list and natural  ingredients. Retail sales for these bars are  growing at a double-digit pace as we’re  expanding distribution to new outlets.  We’re innovating in the freezer case to  provide great-tasting, convenient meals  for busy consumers. New  Wanchai Ferry 8 General Mills U.S. Retail Net Sales (dollars in billions) 10 09 08 07 06 10.3 10.1 9.1 8.5 8.1 U.S. Retail Media Investment (dollars in millions, percent growth) 10 09 08 07 06 22 30 17 3 11