Store Experience and Growth ast, Fun and Friendly Feedback from our guests plays an important role in our efforts to deliver a consistent, convenient and enjoyable Target shopping experience. It has led us to place significant importance on factors such as speed, store cleanliness and excitement, and merchandise quality, trend and presentation. F In 2003, we continued to invest in technology and service initiatives that enhance our guestsGLYPH<213> satisfaction during each of their visits to a Target store GLYPH<209> many with an emphasis on improving speed. installed more red service phones throughout Target stores and adopted measures to improve our response time to guest calls. ¥ We added nearly 10,000 new price scanners that allow Target team members to quickly verify product avail- ability, to facilitate merchandise price checks and to locate items anywhere within our stores. ¥ When guests in our stores have questions, they donGLYPH<213>t have time to wait. To make it easier and more con- venient for them to get the help they need, weGLYPH<213>ve ¥ Speed at checkout continues to be a top priority, and during 2003, we further reduced our guestsGLYPH<213> length of wait to pay. Specifically, we reiterated our objective to allow no more than two guests in a checkout line at any given time; we increased our investment in cashier training; and we implemented systems that seamlessly give our team members the capability to open addi- tional check lanes when needed. ¥ Even our ability to process merchandise returns has been simplified and expedited, making our guestsGLYPH<213> hectic lives much easier. With our receipt-lookup system, we are able to process a merchandise return within 90 days of its purchase, even without the original receipt, if the purchase was made using a check or credit card. 7 2004 Prototype To provide  a shopping experience that  our guests prefer, we continue  to evolve our store design, merchandise assortment, signing and presentation.  In our newest iteration, we have realigned merchandise adjacencies to create more powerful category presenta- tions and we have expanded or edited our assortments  to better reflect our guestsGLYPH<213> shopping patterns. On the exterior, our design and materials complement the local architecture and natural landscape and integrate improvements in accessibility, safety and lighting. Fast, friendly service. Clean, fun-to-shop stores. Knowledgeable  team members and the merchandise our guests want and need most.  TheyGLYPH<213>re all components of a Target store experience that no other retailer can match.