1 AnnuAl RepoRt 2011 We focus on frozen seafood because we  are experts in the industry. We focus on  value-added because we have the proven  skills to meet the demand for  great-tasting  and convenient seafood.  We focus on North  America because this is where we already  have  a competitive advantage  – and we see  many opportunities for growth. In Canada, we hold the #1 retail market  position and are the largest food service  company in the country. In the U.S., we are  the  leading value-added seafood supplier in food service and the second largest retail player by volume with a leading  position in private label products. We are the leader in value-added frozen seafood in north america 