Fiscal 2010 vs. 2009 Fiscal 2009 vs. 2008 ......................................................................................................................................................................................... Big G 5% 11% Meals 1 8 Pillsbury 1 12 Yoplait 2 14 Snacks 6 4 Baking Products Flat 18 Small Planet Foods 3 30 ......................................................................................................................................................................................... Total 3% 11% Fiscal 2010 vs. 2009 Fiscal 2009 vs. 2008 ......................................................................................................................................................................................... Contributions from volume growth (a) 1 pt 4 pts Net price realization and mix 2 pts 7 pts ......................................................................................................................................................................................... Net sales growth 3 pts 11 pts (a) Measured in tons based on the stated weight of our product shipments. In fiscal 2010, net sales for our U.S. Retail segment were $10.3 billion, up 3 percent from fiscal 2009. Net price realization and mix added 2 percentage points of growth and volume on a tonnage basis contributed 1 percentage point of growth including a loss of 2 percentage points from an additional week in fiscal 2009. Net sales for this segment totaled $10.1 billion in fiscal 2009 and $9.1 billion in fiscal 2008. Net price realization and mix added 7 percentage points of growth and volume on a tonnage basis contributed 4 percentage points of growth from fiscal 2008 to fiscal 2009. We experienced growth in all of our U.S. retail divisions in fiscal 2010 as shown in the tables below: In fiscal 2010, net sales for Big G cereals grew 5 percent driven by MultiGrain Cheerios , Cinnamon Toast Crunch , and Fiber One cereals and introductory sales of Chocolate Cheerios and Wheaties Fuel . Meals division net sales increased 1 percent as gains from Green Giant frozen vegetables and Old El Paso Mexican products were partially offset by lower sales of Progresso ready-to-serve soups. Pillsbury net sales grew 1 percent including gains on Totino’s pizza and Pizza Rolls snacks and Pillsbury Toaster Strudel pastries. Net sales for Yoplait grew 2 percent, led by introductory sales from Yoplait Delights and Yoplait Greek style yogurt. Snacks net sales grew 6 percent, driven by Fiber One bars, Nature Valley grain snacks and several fruit snack varieties. Net sales for Baking Products were flat. Small Planet Food’s net sales were up 3 per- cent, reflecting performance of Cascadian Farm cereal and granola bars and La ¨rabar fruit and nut energy bars. In fiscal 2009, Big G cereals net sales increased 11 percent driven by growth across the portfolio, including gains on MultiGrain Cheerios , Honey Nut Cheerios , Cinnamon Toast Crunch, and the Fiber One cereals. Net sales for Meals grew 8 percent led by Helper dinner mixes, the new Macaroni Grill dinner mix line, and Green Giant frozen vegetables. Pillsbury net sales increased 12 percent led by Totino’s pizza and Pizza Rolls snacks, Pillsbury refrigerated dough products, and new Pillsbury Savorings frozen appetizers. Yoplait net sales grew 14 percent led by contributions from Yoplait Light. Net sales for Snacks increased 4 percent, as gains in grain snacks including Fiber One bars and Chex Mix more than offset the reduction in sales from the divestiture of Pop • Secret in fiscal 2009. Baking Products net sales grew 18 percent reflecting gains in Betty Crocker dessert mixes, Bisquick baking mix, and Gold Medal flour. Net sales for Small Planet Foods grew 30 percent including contributions from the La ¨rabar product line acquired in fiscal 2009. General Mills 26 U.S. Retail Net Sales by Division Components of U.S. Retail Net Sales Growth U.S. Retail Net Sales Percentage Change by Division Components of net sales growth are shown in the following table: 2010 2009 2008 Fiscal Year ..................................................................................... ......................................................................................................................................................................................... Big G $ 2,382.2 $ 2,259.5 $2,028.0 Meals 2,168.2 2,157.1 2,006.1 Pillsbury 1,883.8 1,869.8 1,673.4 Yoplait 1,504.2 1,468.9 1,293.1 Snacks 1,326.9 1,246.6 1,197.6 Baking Products 854.8 850.7 723.3 Small Planet Foods and other 203.4 199.5 150.5 ......................................................................................................................................................................................... Total $10,323.5 $10,052.1 $9,072.0