2010 10-K: Part II Morningstar Denmark’s total estimated fair value of $20,192,000  includes $15,467,000 in cash paid to acquire the remaining 75%  interest in Morningstar Denmark and $4,725,000 related to the 25%  of Morningstar Denmark we previously held. We determined the  fair value of the previously held 25% investment independent of  the acquired controlling interest and recorded a non-cash holding  gain of $4,564,000. The following table summarizes our allocation  of the estimated fair values of the assets acquired and liabilities  assumed at the date of acquisition: The purchase price allocation includes $9,854,000 of acquired intan- gible assets, as follows: In November 2010, we acquired the annuity intelligence business  of Advanced Sales and Marketing Corporation (ASMC) for $14,113,000  in cash. The acquisition includes the Annuity Intelligence Report  (AI Report), a web-based service that helps broker-dealers, insurers,  and the financial professionals they support better understand and  more effectively present variable annuity products to their clients.  The AI Report service leverages a proprietary database of more than  1,000 variable annuities that includes “plain-English” translations  of complex but important information found in prospectuses and  other public filings. We began including the financial results of this  acquisition in our Consolidated Financial Statements on November  1, 2010. We recognized a deferred tax liability of $2,504,000 mainly because  the amortization expense related to certain intangible assets is not  deductible for income tax purposes. The preliminary allocation includes $6,407,000 of acquired intan- gible assets. These assets primarily include customer-related assets  and technology-based assets, including software and a database  that are amortized over a weighted average estimated life of 10 years. Goodwill of $12,342,000 represents the premium over the fair value  of the net tangible and intangible assets acquired with this acquisi- tion. We paid this premium for a number of reasons, including the  opportunity to offer Morningstar’s full suite of products and services  to investors in Denmark and further leveraging Morningstar’s global  reach, investment databases, and technology expertise. The preliminary goodwill value of $8,921,000 represents the premium  we paid over the fair value of the acquired net tangible and intan- gible assets. We paid this premium for a number of reasons, includ- ing the opportunity to combine Morningstar’s strength in variable  annuity subaccount data and modeling tools with AI Report’s prod- uct-level data and proprietary methodologies. The value assigned to goodwill and intangible assets are deductible  for income tax purposes over a period of approximately 15 years  from the acquisition date. Annuity intelligence business of Advanced Sales and Marketing  Corporation (ASMC) ($000) Cash and cash equivalents $  915 Accounts receivable and other current assets  632 Other non-current assets  65 Intangible assets  9,854 Goodwill   12,342 Deferred revenue (496) Deferred tax liability   (2,504) Other current and non-current liabilities (616) Total fair value of Morningstar Denmark $ 20,192 Weighted  Average Useful Life  ($000)  (years) Customer-related assets  $ 9,130  14 Technology-based assets  724  6 Total intangible assets  $ 9,854  13 ($000) Accounts receivable and other current assets  $  163 Other non-current assets  9 Intangible assets  6,407 Goodwill  8,921 Deferred revenue  (1,364) Accounts payable and accrued liabilities (23) Total purchase price  $ 14,113 118 The following table summarizes our preliminary allocation of the  purchase price to the estimated fair values of the assets acquired  and liabilities assumed at the date of acquisition: