Strengthening Existing Brands At Movado Group, analyzing our success in the  marketplace allows us to refine our winning mix  of products, promotion and market development  for each of our brands. Sales for Movado, our  largest watch brand, reached dramatic new levels domestically and in key international markets. Exciting line extensions combined with new  advertising executions and a worldwide display  concept helped make Movado number one in its  price category in the world’s largest watch market – the U.S. Elegantly fashionable watch designs  attracted new consumers to our luxury brand, Concord. The power of the brand’s “be late” ad  campaign supported by a new display initiative and targeted merchandising programs produced sales increases in the U.S. and key international markets. With new packaging and in-store displays adding to the impact of its young, contemporary “Unwind” advertising, ESQ sales rose across all distribution channels. We reinforced the updated styling and appeal of Coach Watch, our youngest existing  brand, with product-focused advertising and  sophisticated displays. Internationally, the brand’s sales doubled in fiscal 2001 as a result of our  continuing rollout in the Far East.  2 Movado Group, Inc. New advertising -  Designed for  fresh impact on the brand’s target audience, Movado’s dramatic new “art of time” print ad campaign  features filmstrip shots of  personalities Pete Sampras, Irina Dvorovenko and Wynton Marsalis.