The first thing emerging eBusiness leaders  learn is what they don’t know — technology. For years, companies have relied on their IT groups to build or  buy their way to more efficient customer service or inventory management. So what’s different about eBusiness?  In the eBusiness arena — where companies are forced to adopt new technologies that lead to competitive differentiation — choices must be  made under pressure with little time for research and without the option  to custom-build. It’s the eBusiness executives who must make crucial technology-selection decisions. Unfortunately, objective and accurate information to help make such decisions is rare. Technology vendors and  service providers have deeply influenced the media, using self-promotion  to sway the criteria behind many evaluation methodologies. eBusiness executives need someone they can trust to give them the power to  make the right decision. Industry Strategist of a Commerce Platform Vendor Forrester Research | Annual Report 2000 10 | 11 “TechRankings is more objective — it’s based on open and startlingly accurate criteria. Personally, I think it has leapfrogged Forrester in front of other analysts.” 