16 Fund-raising and supply drives took a variety of forms in mar- kets from small to large. With the help of readers and viewers, the newspapers and television stations were involved in contribut- ing more than $20 million in cash, goods and services to charities that aid rescuers and victims of the attacks on New York and the Pentagon and of the downed jetliner near Pittsburgh.  A s a wave of compassion swept over America  after the Sept. 11, 2001, terrorist attacks, Gannett newspapers and television stations helped steer their communities’ emotional anguish into  concrete action. Fund-raising and supply drives took a variety of forms in mar- Gannett, with the Gannett Foundation, donated $4.6 million  in media exposure to the American Red Cross in one month via  free advertising in newspapers, online and on TV. The Gannett Foundation also matched employees’ donations of about $75,000  to various charities. Gannett Broadcasting values its effort at about $11.16 million, which includes $9.45 million in cash from fund-raising efforts, $918,000 worth of airtime donated for public-service announce- ments and $788,000 worth of clothing, food and medical supplies.  Several TV stations, including WLTX-TV at Columbia, S.C., and WBIR-TV at Knoxville, Tenn., backed community efforts to raise funds for new fire trucks to replace those destroyed when the World Trade Center fell. When Cleveland officials organized a supply drive, WKYC-TV did its part, promoting the effort heavily. Volunteers filled 40 semitrailers with about 400,000 pounds of donations.  WFMY-TV at Greensboro, N.C., provided charity of another sort: It gave up a new transmitter to WCBS-TV at New York, which lost its equipment atop the World Trade Center. WFMY agreed to take delivery of another transmitter a month later to help its fellow CBS affiliate. USA WEEKEND’s annual Make A Difference Day for the  first time included a fund-raising component: More than $600,000 was collected in donations for the Make A Difference Day Scholarship Fund, which will pay for college educations for  children of the Sept. 11 victims. Greater Rochester, N.Y., residents generated $234,435 for  the Rochester Democrat and Chronicle’s Sept. 11 Lend-A-Hand effort, with every dollar designated to assist surviving families. More than $100,000 was raised from selling signed cartoons of the Statue of Liberty crying created by Green Bay (Wis.) Press- Gazette editorial cartoonist Joe Heller. The Indianapolis Star offered 750 signed and numbered color posters of a Sept. 16  editorial cartoon by Gary Varvel for a $50 donation. The cartoon depicted Uncle Sam carrying an injured New York City firefighter out of the World Trade Center rubble. Black-and-white copies  also were offered for $10 each. More than $120,000 was raised,  which went to the Red Cross. Meanwhile, The Journal News at Westchester County, N.Y., raised $195,000 from selling copies of its Sept. 12 front page featuring firefighters raising the flag in the rubble of the World Trade Center (below). The Arizona Republic, KPNX-TV at Phoenix and azcentral.com generated $2.2 million in six weeks to support disaster-relief efforts. Donations were solicited by running a coupon in the news- paper and by a two-day telephone bank on KPNX. The Republic also sponsored “Community Conversations” to answer readers’ questions and concerns, as did The Idaho Statesman at Boise. The Newspaper Division’s local newspapers generated $4.4  million in cash for charities and tons of supplies from readers  in just one month. In addition, they were generous contributors of in-paper advertising and supported local relief efforts. The News Journal at Wilmington, Del., for instance, collected eight tons of supplies for rescue workers in New York and Northern Virginia. Connecting