People Since announcing our new strategy, we have  made significant progress in transitioning  Syngenta to a fully integrated organization. This success has been possible through the  focus and dedication of our people, and the  ways in which they have worked together  throughout the year.  In 2011, we enabled our employees to learn  more about the new strategy while deepening  their understanding of the grower’s world. One  example of this is the crop demonstration day  events where leaders from each of our crop  teams share with employees their knowledge,  insights and personal passion for what  Syngenta can achieve with growers. More than  1,700 employees have attended demonstration  day events since July 2011. Through 2012,  demonstration day events will be held in each territory.  Employees are also encouraged to complete an  interactive e-learning agronomy program, which  covers the challenges and decisions growers  face before, on and after the farm.  Major reorganization has resulted in many  employees taking on different roles and  responsibilities that require changes in  capabilities and new ways of collaborating  and working together. A key part of our  integration has been to ensure Seeds and Crop  Protection employees share experiences and  learn from each others’ expertise. This enables  us to develop innovative solutions for our  customers, and to equip our sales organization  to develop new ways of selling our products and  solutions to customers. Our Marketing and Sales Excellence (MaSE)  program has been expanded to support the  development of new marketing and sales  capabilities, readying territory leadership teams  to implement their integrated crop strategies.  We have also established the Syngenta  Breeding Academy to build the critical skills and  competencies needed to enhance our plant  breeding capabilities. The multi-level approach  leverages both internal and external knowledge  through partnerships and active participation  from Syngenta experts. During this time of critical change, our strong  culture provides continuity and stability. We are  committed to ensuring our people understand  our purpose and strategy along with the  challenges growers face every day. It is equally  important for each employee to understand the  role they play in delivering it.  Our continued investment in our people focuses  on building the skills required for the future,  while providing employees with an opportunity  to “grow with a business where your work  matters” – within a culture that empowers  people to make a real contribution that is both  recognized and rewarded. Bringing the strategy to life  Building future knowledge and capabilities Grow with a business where your  work matters Growing with  Syngenta  I broadened both  my professional  and personal horizons.  I became better at  adapting to new  situations – a skill  that is very beneficial  as we implement our  integrated strategy.  MadalenaAlbuquerque Head of Cereals and Diverse  Field Crops Iberia at Syngenta More online www.syngenta.com/ar2011 The way we work Syngenta Annual Review 2011 35