Europe U.S. Other U.S. Retail Snacks Latin Am. % of KELLOGG NET SALES U.S. Retail Cereal All Other Kellogg U.S. Ready to Eat Cereal: Category Share  2000 30 31 32 33 34 2001 2002 2003 Source: Information Resources, Inc.; Food, Drug & Mass channels,  excl. Wal-Mart. Rolling 52-week periods. We expect to continue to grow our U.S. cereal busi- ness. While it would be unrealistic to expect the same kind of exceptional growth that we realized in 2003, we do project continued sales growth driven by brand building and innovation. In fact, we believe our 2004 lineup of new products, advertising campaigns, and promotions is every bit as strong as that of 2003.  Kellogg U.S. Retail Snacks Sales at Retail  Year-Over-Year % Change Crackers –% Cookies -7% Wholesome Snacks +18% Portfolio –% Wholesome Snacks Crackers Cookies Source: Information Resources, Inc.; Food, Drug & Mass channels,  excl. Wal-Mart. Year-to-date period through December 28, 2003. U.S. Retail Snacks In 2003, our U.S. Retail Snacks sales remained even with 2002. However, the discontinuation of a less prof- itable custom manufacturing account, coupled with an aggressive effort to eliminate stock keeping units (SKUs), meant the loss of about 2% of this business’ sales. These actions were designed to improve prof- itability and to allow us to focus our resources on our most valuable brands. Impressively, our wholesome snack brands collectively posted strong double-digit sales growth in 2003. A key premise of the 2001 Keebler Foods acquisition was that Keebler’s direct store-door ("DSD") distribution system would profitably lift sales growth for the freshness- and Earning Our Stripes 10 #1 in $227MM Category 52% Dollar Share Käsh Source; Information Resources, Inc., Food, Drug, and Mass Channels,  excluding Wal-Mart; 52 Weeks ending 12/28/03. Natural Cereal Channel. Our California-based Kashi team certainly has been earning its stripes. Kashi sales have quadrupled since Kellogg acquired the company in 2000. Its performance has been clearly aligned with the principles of  Volume to Value , featuring investment in brand building and innovation, along with focused execution. The result has been increased consumer awareness and strong positions in multiple categories. This has been a great success story driven by the teamwork and passion of the Kashi team. impulse-driven wholesome snacks business, including our  Nutri-Grain ® and  Rice Krispies Treats ® brands. Sure enough, the transfer to DSD has resulted in greater dis- play activity for these products while improving the economics and effectiveness of our new-product launches. In 2003, we launched  Cereal and Milk bars, leveraging some of our best cereal brands, and they quickly gained distribution, display, and consumption growth.  Special K TM bars have been a great success, continuing to post strong growth in 2003 despite com- paring against their previous-year launch. Late in the year, we launched a new  Nutri-Grain ® Granola line. 