Franklin Covey 2000 Annual Report Form 10-K 15 both the consultant and the client sales professional participate in the development of new business and the assessment of client needs. Consultants are then entrusted with the actual delivery of content, seminars, processes and other solutions. Consultants follow up continuously with client service teams, working with them to develop lasting client impact and ongoing business opportunities. include books, audio learning systems such as multi-tape and workbook sets, CD-ROM software products, calen- dars, posters and other specialty name brand items. The Company offers numerous accessory forms through its Forms Wizard software, which allows customization of forms, including check registers, spread sheets, stationery, mileage logs, maps, menu planners, shopping lists and other information management and project planning forms. The Company’s accessory products and forms are generally available in the Franklin Planner sizes. Franklin Covey’s training, facilitation and consulting services are marketed and delivered in the United States by the Company’s Professional Services Group, which consists of talented consultants, selected through a competitive and demanding process, and highly qualified sales professionals. Franklin Covey’s single-day  What Matters Most  workshop competes in the time management industry. This time management seminar is conducted by the Company’s training consultants for employees of clients and in public seminars throughout the United States and in many foreign countries. This is the Company’s single most popular workshop, generating approximately  29 percent of the training revenue for the Company.  The Company offers a number of other single day semi- nars and workshops including Presentation Advantage™, a seminar helping individuals and organizations make more effective business presentations; Writing Advantage®, a seminar that teaches effective business writing and communication skills; and Project Management™, a seminar designed to help individuals and organizations map and organize complex projects. The Company’s training consultants conduct these seminars and workshops for employees of institutional clients and public seminar participants. Training and Education Programs. Franklin Covey offers a range of training programs designed to significantly and measurably improve the effectiveness of individuals and organizations. The Company’s workshops are oriented to address each of the four levels of leadership needs: personal, interpersonal, managerial and organizational. In addition, the Company believes each of its workshops provides a stimulating and behavior changing experience and frequently generates additional business. During fiscal year 2000, more than 560,000 individuals were trained using the Company’s curriculum in its single and multiple-day workshops and seminars. Franklin Covey also delivers multiple-day workshops, primarily in the Leadership area. Included in these offerings is its three-day 7 Habits workshop based upon the material presented in  The 7 Habits of Highly Effective People. The 7 Habits workshop provides the foundation for continued client relationships and generates more business as the Company’s content and application tools are delivered deeper into the organiza- tion. Additionally, a three-day  4 Roles of Leadership course is offered, which focuses on the managerial Franklin Covey’s Professional Services Group is organ- ized in eight regional sales teams in order to assure that Franklin Covey currently employs 115 training consul- tants in major metropolitan areas of the United States with an additional 18 training consultants outside of the United States. Training consultants are selected from a large number of experienced applicants. These consul- tants generally have several years of training and/or consulting experience and excellent presentation skills. Once selected, the training consultant goes through a rigorous training program including multiple live presen- tations. The training program ultimately results in the Company’s certification of the consultant. Franklin Covey believes that the caliber of its training consultants has helped build its reputation of providing high quality seminars. The Company’s Professional Services Group can also help organizational clients diagnose inefficien- cies in their organization and design the core components of a client’s organizational solutions. The efforts of the consultants are enhanced by several proprietary consult- ing tools the Company has designed for their use: Organizational Health Assessment™ (“OHA”), used to assess client needs; the Organizational Effectiveness Cycle™ (“OE-Cycle™”), utilized for organizational diagnosis and redesign; and the Principle-Centered Organizational Change Process™ (“PCOC Process™”),  a rigorous methodology for organizational change management. TRAINING, FACILITATION AND CONSULTING SERVICES