Every day Bell is becoming an organization that is more  and more focused on our customers and their needs.  Over the past two years, we have articulated an explicit  vision of what we must do to transform Bell into a  new model communications company. We will be:  Clear ; we have a clear strategy and are clear  on the challenges ahead. Most importantly, we are clear  on what we need to do to meet those challenges.  Simple ;  in the services we offer, in how we relate to our customers  and in our internal processes.  First ; we will be the first  choice of our customers to provide technology that they  can count on.  True ; to our core values and legacy of service. Profi table ; in our business.  Proud ; of our 125-year history  and our role as a responsible corporate citizen.