Vision What path will we take from here, and in what environment? What target will we work to achieve? Astellas has charted a roadmap for achieving its business philosophy in VISION 2015. Sustainable enhancement of enterprise value High Sense of Ethics Customer Focus Creativity Competitive Focus Raison d’être Mission Business  Philosophy VISION Beliefs External environment Environment - Advance of population aging - Growth in ethical pharmaceutical market - Technological innovation - Drug price controls - Promoting use of generic drugs - More rigorous requirements for  development and sales of new drugs - Strong demand from society to  strengthen transparency and compliance Astellas Pharma Inc.  _ Annual Report 2014 CSR-Based Management Contribute toward improving the health of people around the world through the provision  of innovative and reliable  pharmaceutical products