Integrating corporate social responsibil- ity (CSR) throughout the value chain and  securing a high level of compliance with our  policies is imperative if we are to sustain and  develop a strong reputation as a responsible  brewing company and ensure the long-term  value growth of our business.  Across many markets, the beer industry is  increasingly facing legislative actions. Our  reputation as a responsible brewer is critical  in securing our licence to operate and grow  and is therefore top of mind in the deci- sions we make. To this end, we recognise  the importance of actively building a strong  corporate sustainable brand position for the  Carlsberg Group while ensuring that our  people are well prepared to manage any  potential crises and issues in a sensitive,  responsible manner.  This strategic lever has three priorities. During the past three years, we have con- tinuously worked to reduce our energy and  water usage and CO$_{2}$ emissions in production.  These results have benefitted both our busi- Packaging represents both a risk and an op- portunity for the Group. By itself, packaging  is a significant cost driver and, in addition,  it accounts for approx. 45% of the Group’s  total end-to-end CO$_{2}$ emissions. Our 2013 progress on energy, CO$_{2}$ and water  is shown on page 29. Water efficiency continues to be an import- ant area for the Group. Reducing water  consumption at our breweries is of particular  importance in parts of the world where water  resources are under pressure. In 2013, we  used 3.3 hl/hl to produce our products. In 2013, we achieved our target of 7.1 kg CO$_{2}$  emissions per hl in production. The reduc- tions were driven by focused efforts at our  production sites as well as offsetting emis- sions through the purchase of renewable  power documented by Guarantees of Origin  certificates in Western Europe.  ness and the environment. Our 2016 targets  (see page 29) reflect our ambition to con- tinue to be the most efficient global brewer.  DEVELOPING SUSTAINABLE PACKAGING EFFICIENT GLOBAL BREWER Carlsberg Group Annual Report 2013 CSR is about doing business in  a responsible way. We want  to grow and create value, not  only for our company but also  for our stakeholders and the  societies in which we operate. ANNE-MARIE SKOV SVP Group Corporate Affairs Society &  Reputation