A Selection of Our New Products Launched in 2010 We had a great lineup of new product introductions that contributed to good growth across our businesses.  Product innovation also drove growth for our international busi- nesses with new fl avors of  Häagen-Dazs  ice cream in Europe, new  formats of  Wanchai Ferry  frozen meals in China, and chewy  versions of  Nature Valley  granola bars in a number of markets.  fast-growing Hispanic population, through increased television,  print and online advertising.  Leading Market Positions in U.S. Retail Measured Outlets Millions)  Share %  Rank We’re partnering with retailers of all types to drive sales  growth. While the majority of our sales today are with tradi- tional grocery retailers, food sales in nontraditional outlets, such  as supercenters, drug, discount and club stores, are growing  faster. We’re collaborating with all these customers on package  formats, in-store merchandising events and online marketing.  We’re also applying our consumer insights capabilities, identify- ing consumer shopping behaviors and optimal store shelf  assortments. In the nearly half a trillion dollar U.S. market for  food eaten away from home, we’re focused on the channels with  the best opportunities for future growth, including foodservice  distributors, schools, hospitals and lodging chains. We’re also  adding distribution of our products in the growing convenience  store channel and bringing our category management skills to  these outlets.  We’re growing sales for our brands in international markets, too.  Net sales for our wholly owned International business grew  4 percent in fiscal 2010. Segment operating profit was lower for  the year due to foreign currency effects. Adjusting for currency  effects, operating profit grew by double digits despite increased  levels of media investment in this business. We’re focused on  four key product platforms—cereal, super-premium ice cream,  convenient meals, and wholesome snacks—to drive growth in  developed markets and in emerging markets such as China, India  and Brazil. We’re also partners in two international joint ventures,  Häagen-Dazs Japan and Cereal Partners Worldwide (CPW).  We’re supporting our brands with increased levels of  media spending. In fiscal 2010, our worldwide advertising  and media spending reached $908 million, a 24 percent increase  over the prior year. In fact, since 2007, our annual media invest- ment has increased by more than $400 million. Our largest  percent increases have been on digital and multicultural media.  We’re reaching more multicultural consumers, particularly the  Source: ACNielsen measured outlets, comparable 52-week basis General Mills 4