Below is a percentage breakdown of 2014, 2013 and 2012 advertising revenues (print and digital): Display Classified Other Total 2014 91% 6% 3% 100% 2013 91% 6% 3% 100% 2012 91% 6% 3% 100% Advertising revenues are primarily determined by the volume, rate and mix of advertisements. Advertising  spending, which drives a significant portion of revenues, is sensitive to economic conditions and affected by the  continuing transformation of our industry. During 2014, advertising revenues were affected by the ongoing secular  shift from print to digital and continued to reflect changes in the spending patterns and marketing strategies of our  advertisers as well as an increasingly complex and fragmented digital advertising marketplace. The market for  standard web-based digital display advertising continues to experience challenges, due to an abundance of available  advertising inventory and a shift toward automation, including digital advertising networks and exchanges, real-time  bidding and other programmatic-buying channels that allow advertisers to buy audience at scale, which has led to  downward pricing pressure. In 2014, total advertising revenues decreased primarily due to lower print advertising revenues across most  advertising categories. Print advertising revenues, which represented 73% of total advertising revenues, declined  4.7% in 2014 compared with 2013, mainly due to weakness in display advertising. This weakness resulted from  reductions primarily in the technology, entertainment and corporate categories. The decline was partially offset by an  increase in the financial services, advocacy and international fashion categories.  Digital advertising revenues, which represented 27% of total advertising revenues, increased 11.9% in 2014  compared with 2013 due to an increase in display advertising, partially offset by a decrease in classified advertising  revenues. The increase in display advertising primarily resulted from the introduction of Paid Posts and from  increases in the technology, telecommunications and media categories, partially offset by declines mainly in the  financial services and entertainment categories.  In 2013, total advertising revenues declined mainly due to weakness in display and classified advertising. This  weakness resulted from advertisers reducing spending in the face of uneven economic conditions, primarily in the  entertainment, financial services and travel categories. The uncertain economic environment, coupled with secular  changes in our industry, contributed to declines in total classified advertising revenues, primarily in the real estate,  automotive and help wanted categories, partially offset by growth in the telecommunications and corporate  categories. Other revenues consist primarily of revenues from news services/syndication, digital archives, office rental  income, e-commerce and conferences/events. Other revenues increased in 2014 compared with 2013 driven by higher revenues from our e-commerce  business and digital archives. Other revenues decreased in 2013 compared with 2012, mainly due to our exit from the education business at  the end of 2012.  Other Revenues THE NEW YORK TIMES COMPANY – P. 29