The employees and shareholders of Bell Canada have many  reasons to be proud. Proud of what we have accomplished  together, proud of the important role that the company plays  in Canada, proud of what the future holds. For 125 years, Bell  has formed an important part of the fabric of this country. With our sense of pride comes a sense of determination to  continue our tradition of success and accomplishment. The  road ahead will not be an easy one, and our successes will not  be handed to us; we will have to work for them. But there is  no mistaking that we are on the right road. A road that will  reaffirm and continue the important role we play for Canada. We were honoured to be chosen by the Vancouver Organizing  Committee to be the Premier National Partner for the  2010 Olympic and Paralympic Winter Games. These will be  Canada’s games and we are excited about our opportunity  to bring them to our country and bring Canada to the world.  But of course, connecting Canadians to each other and to  the rest of the world is what we’ve always done. Bell will provide the games with comprehensive commu- nications services. In addition, our CTV subsidiary was  recently awarded Canadian broadcast rights for the games. The  Olympics will provide us with an opportunity to showcase  Bell technology, reliability and service on the highest-profi le  stage in the world.  In addition to Vancouver, Bell was awarded the Canadian  Olympic Team sponsorship rights for the Torino 2006 Games,  the Beijing 2008 Games and the 2012 Games. The Olympics will be a centrepiece of our marketing  efforts for the next eight years—reinforcing our position as  a truly national provider of communications services. The  partnership underscores our commitment to strengthen the  Bell brand in Western Canada and across the country. The Olympics are about excellence and achievement at  the highest levels. They are about values: participation, fair  play, international cooperation and being the best. These  standards and values are important at Bell. Our relationship  with the Games is a constant reminder to us of what it  takes to succeed. Bell Canada Enterprises  2004  Annual Report 28 Olympic Partnership be proud.