18 sustAInABIlIty AnD CoRPoRAtE soCIAl REsPonsIBIlIty CoMMunIty Fairfax is a vital member of the hundreds of communities in which it operates.  We are committed to being a socially responsible organisation that supports and  engages with those communities. We do this through a combination of funding,  resources, volunteering, sponsorships, editorial coverage and promoting  charitable activities.  Fairfax’s management and sponsorship of events such as City2Surf (Sydney), City2Sea  (Melbourne) and City2South (Brisbane) have continued to raise important funds for their  charity partners. Participants in the many Fairfax events run throughout the past 12 months  have raised more than $6 million for the various charities associated with each event. These community events are an important way that the Company builds and maintains  key partnerships with charities, clubs and associations. In July 2013, The Sun-Herald City2Surf celebrated reaching $20 million in charitable  funds raised since its inception, making it one of the most successful initiatives of its  kind in Australia. Race Director, Rebecca Wilmer, said: “The City2Surf and its associated sister events have  become incredibly important fundraising drives for hundreds of charities across the  country. For some, they are the biggest initiatives of the year. The events give them the  opportunity to raise much-needed funds and awareness for their cause. “Through initiatives like the City2Surf Gold Charity program, there is now the opportunity  for participants to apply even more of a focus on fundraising, and each year we’re seeing  this continue to grow.” The Sun-Herald City2Surf is an integral part of the community, and the world’s biggest run  with 85,000 participants last year. The Sun-Herald also hosts the SurfSwim and Run4Fun. In supporting and promoting active lifestyles of all kinds, Fairfax through its masthead  The Sydney Morning Herald, is also proud to be part of Australia’s longest-running and  largest ocean swim – the Cole Classic. The carnival, held in conjunction with Manly Life  Saving Club, continues to grow in popularity and this year attracted more than 3,800  swimmers. Families are encouraged to take part in The Sydney Morning Herald Sun Run  which is held on the day before the swim. Together, these two events raised $224,511 for  more than 700 charities. In New Zealand, Round the Bays, which started in 1972 with 1,200 participants, is co- owned by Fairfax Media and the Auckland Joggers Club. The 8.4km run, which follows the  contours of Auckland’s Waitemata harbour, has grown to more than 70,000 participants  each year. It is one of the world’s largest fun runs and New Zealand’s largest mass  participation sporting event. Each year, several charities receive donations of about NZD$120,000 from the race.  In the past decade, about NZD$1.5 million has gone to a range of charitable causes  supporting the health, well-being and development of Auckland’s children via  Round the Bays. There are many heroic organisations that perform vital roles of protection and support  in our communities, and which have raised needed funds for hundreds of special groups  and projects. We are proud to have helped many hundreds of organisations during the  past 12 months. ChARItABlE ContRIButIons