Reducing our environmental footprint Our focus is on the  sustainability of the  seafood that we procure,  but our Sustainability  Council also coordinates  efforts to reduce our  impact on the environment by seeking  improvements in energy consumption,  waste from our plants, packaging,  transportation and distribution.  Dozens of initiatives were completed or  launched in 2011: • We engaged every plant in Canada  and the U.S. in projects to reduce our  energy consumption. • Packaging innovation in the U.S. and  Canada focused on organic inks,  reducing carton sizes and improving  the recyclable characteristics of  packaging board.  • We contributed to the Monterey  Bay Aquarium (MBAq) Cooking for  Solutions event. This event brings  together the finest chefs from  every region of the United States as  ambassadors for sustainable dining.  Non-profit MBAq is the creator of  Seafood WATCH and one of the  leading forces behind conservation in  the oceans. • We met with the Marine Stewardship  Council (MSC) along with  representatives from the seafood  industry around the world to discuss  improvements to the program and  opportunities to work together. • We spoke at the International Fishery  Congress in Vladivostok, Russia and  participated as a panellist in the US  Senate briefing on illegal, unreported  and unregulated fishing (IUU). • Our employee training program  – Seafood Savvy – intensified the  spotlight on sustainability. • We made dozens of visits to our  customers to educate and profile High  Liner Food’s sustainability efforts.  • We improved our traceability  capability through changes to our  procurement systems to collect  and track more information on our  sources, customers and products.  • This annual report for 2011 is printed  on recyclable paper with organic inks. Our focus in 2012 will be to continuing  driving wild fisheries toward MSC  certification by supporting the Russian  Pollock, salmon and Pacific cod MSC  processes. We will also continue to  encourage and support the certification  of Canada’s 3Ps cod fishery and the  balance of the Barents Sea cod and  haddock. Projects aimed at reducing our energy consumption will continue  and we’ll enhance our packaging  innovation teams. The development  of a formal social, ethical and  environmental policy that was  launched in 2011 will also continue.  Our commitment: RESPECT While building a sustainable global  resource is critical to achieving our  corporate goal of 100% sustainable  seafood, we also launched or continued  many corporate initiatives:  9 AnnuAl RepoRt 2011 Our commitment begins on the water  and continues from ocean to plate.  The framework for this commitment is  embodied in RESPECT for Our Planet Our Promise. Please visit www.highlinersustainability.com to read the complete statement. 