18 Form 10-K Franklin Covey 2000 Annual Report and public seminars in their respective territories and an additional 18 training consultants outside of the United States. Training consultants work with sales professionals and institutional clients to incorporate a client’s policies and objectives in seminars and present ways that employee goals may be aligned with those of the institution. Public seminars are planned, implemented and coordi- nated with training consultants by a staff of marketing and administrative personnel at the Company’s corpo- rate offices. These seminars provide training for the general public and are also used as a marketing tool for attracting corporate and other institutional clients. Corporate training directors are often invited to attend public seminars to preview the seminar content prior to engaging Franklin Covey to train in-house employees. Smaller institutional clients often enroll their employees in public seminars when a private seminar is not cost effective. In the public seminars, attendees are also invited to provide names of potential persons and com- panies who may be interested in Franklin Covey’s seminars and products. These referrals are generally used as prospects for Franklin Covey’s sales professionals. The Company markets through its Premier School Agendas division agendas to schools and school districts in order to help teachers and students enhance the learning process. Premier sold more than 17 million agendas in fiscal 2000, mostly in the United States and Canada. Premier has a direct sales force of 146 sales professionals. An agenda consists of a wire-bound notebook with dated pages to help the student keep track of assignments and due dates, and to encourage regular communication among the student, the parents and the teacher. Most agendas are customized to include the individual school’s rules, regulations, administrators and scheduled events. International Operations. The Company provides products, training and printing services internationally through Company-owned and licensed operations. Franklin Covey has Company-owned operations and offices in Australia, Brazil, Belgium, Canada, Japan, Mexico, New Zealand and the United Kingdom. Mainland Europe is represented by an affiliate and agent network. The Company also has licensed operations in Bermuda, Indonesia, Ireland, Korea, Malaysia, India, Egypt, Lebanon, Saudi Arabia, Turkey, UAE, Israel, Estonia, Nigeria, Philippines, Singapore, China, Hong Kong, Taiwan, Thailand, South Africa, Chile, Panama, Argentina, Colombia, Uruguay, Bahamas, Ecuador, Puerto Rico, Venezuela and Trinidad/Tobago. Franklin Covey operates retail operations in Australia, Canada, Japan, Hong Kong, Singapore, Taiwan and Mexico. Franklin Covey’s seven most popular books,  The 7 Habits of Highly Effective People, Principle-Centered Leadership, The 10 Natural Laws of Time and Life Management, First Things First, The Power Principle, The 7 Habits of Highly Effective Families and  The 7 Habits of Highly Effective Teens are currently published in multiple languages. The international operations of the Company generated $50.0 million in revenue in the year ended August 31, 2000. Training and education services generated 54 percent of the revenue, consumer product generated 44 percent, and the balance came from publishing activities in Japan. After grossing up royalties from licensed operations to their actual sales level, total sales generated in the international area were $72.1 million. Other Revenues. Through the acquisition of Publishers Press in December 1994, Franklin Covey acquired greater control over printing of the materials for the Franklin Planner and of other related products. Effective February 28, 2000, the Company sold the commercial printing services of Publishers Press while maintaining its in-house printing capabilities. Publishers Press provided book and commercial printing to clients in the western United States. The commercial printing opera- tions accounted for substantially all of the $17.7 million of Other sales in fiscal year 2000. Franklin Covey has pursued an aggressive strategy to create strategic alliances with innovative and respected organizations in an effort to develop effective distribution of its products and services. The principal distribution alliances currently maintained by Franklin Covey are: Simon & Schuster and Saint Martin’s Press in publishing books for the Company; Wyncom to promote and facilitate Dr. Covey’s personal appearances and telecon- ferences; Nightingale-Conant to market and distribute audio and video tapes of the Company’s book titles;  At-A-Glance® to market and distribute selected Franklin Planners and accessories through catalog office supply channels; Franklin Covey Coaching, LLC, a partnership with American Marketing Systems to deliver personal coaching to clients; and PALM® Computing to serve as  the official training organization for their PALM® Computing products. STRATEGIC DISTRIBUTION ALLIANCES