CLIENT SUCCESS C R O W D T E S T I N G A W I N I N G F I A N C I A AL  E D U C A T O N G M I G APP M O B I L E E  A P F O R T H E C O N E C T E D C A AR  UBS AG NISSAN NORTH AMERICA 8 % 6 $ * D J O R E D O o Q D Q F L D O V H U Y L F H V F R P S D Q \ headquartered in Switzerland, provides investment  banking, asset management and wealth management  services to private, corporate and institutional clients  worldwide, as well as retail banking services to its  customers in Switzerland.  Nissan, the Japanese multinational automobile  manufacturer, wanted to introduce a North American  P R E L O H D S S O L F D W L R Q I R U L W V S U H P L X P E U D Q G , Q o Q L W L Z L W K functionality that would satisfy the high standards of the  O X [ X U \ F R Q V X P H U 7 K H Y L V L R Q J L Y H , Q o Q L W L R Z Q H U V D U R E X V W G L J L W D O H [ S H U L H Q F H E \ H Q D E O L Q J P R E L O H D F F H V V W R , Q o Q L W L Connection to remotely control and monitor their cars,  K D Y H D F F H V V W R W K H , Q o Q L W L 2 Z Q H U 3 R U W D O D Q G V X S S R U W V X E V F U L S W L R Q V W R , Q o Q L W L & R Q Q H F W L R Q W U L D O S U R G X F W V $ V S D U W R I D o Q D Q F L D O D Z D U H Q H V V L Q L W L D W L Y H W R E H W W H U inform and educate its clients, UBS devised a digital  strategy involving interactive gaming apps that blend  o Q D Q F L D O L Q I R U P D W L R Q D Q G H Q W H U W D L Q P H Q W 7 K H F R P S D Q \ j V award-winning edutainment gaming app, “Quiz and Fly,”  F K D O O H Q J H V J D P H U V W R k p \ y D Q D L U F U D I W I U R P R Q H F L W \ W R another while answering questions about various topics.  The skills-based action and knowledge quiz runs on a wide  variety of smartphones and tablets. Gamers can collect  points based on miles traveled, while competing with  others and sharing their achievements via social media.  , Q o Q L W L S D U W Q H U H G Z L W K & R J Q L ] D Q W W R S U R Y L G H L W V F X V W R P H U V with mobile access to a wide range of connected car  services, such as roadside assistance; stolen vehicle  reporting; remote door lock/unlock; destination  D V V L V W D Q F H V S H H G D O H U W V Y D O H W D O H U W D Q G , Q o Q L W L 3 H U V R Q D O $ V V L V W D Q W , Q o Q L W L F X V W R P H U V F D Q Q R Z D F F H V V W K H V H through a jointly ideated, Cognizant-developed mobile  app that is compatible across multiple technology  S O D W I R U P V D Q G G H Y L F H V D Q G F D Q E H H D V L O \ F R Q o J X U H G W R support new versions of operating systems and mobile  devices as they emerge. Before introducing "Quiz and Fly" to its customers,  UBS wanted to securely test the app across a variety of  devices. Cognizant’s Crowd-on-Cloud offering was the  perfect solution. A crowd of seasoned testers in different  locations represented a 360° view of the intended  audience. Their job was to access the gaming app and report  observations related to performance, functionality,  security, content and UI parameters. The Crowd-on-Cloud  model helped UBS boost the app’s performance with a  quick turnaround time, at minimal cost. Impressed with  the speed and agility of this model, UBS IT management  has recommended all future digital launches undergo a  similar level of crowd scrutiny. 7 K H & R J Q L ] D Q W W H D P V H I I R U W V V H W , Q o Q L W L R Q W K H U R D G W R P D Q \ L P S R U W D Q W E H Q H o W V 7 K H D S S O L F D W L R Q V X L W H H Q D E O H V more proactive and more frequent interactions with a  broader spectrum of customers, along with the ability to  serve them in real time, and delight them with connected  services. It also helps the company enhance brand  loyalty, increase customer retention, and expand its  F X V W R P H U E D V H ) X U W K H U P R U H , Q o Q L W L K D V D Q R S S R U W X Q L W \ to drive revenue by offering value-added services. 19