MAIL MANAGEMENT SOFTWARE THAT BRINGS IN NEW CUSTOMERS Small businesses are discovering the power of mail to help them grow. Pitney Bowes shows companies of all sizes how to use cost-effective direct marketing to attract customers—at a fraction of the cost of other types of advertising.  The  HAKATA JAPANESE RESTAURANT saw its business take off after installing  digital mailing systems with SmartMailer ™ 7 technology. The restaurant is now sending out as many as 30,000 targeted mailings each month to prospects beyond its imme- diate Times Square neighborhood, where it operates a robust delivery business. Hakata’s marketing campaign flows so well that a second location is in the works. And now that its neighbors have witnessed the power of mail, Hakata has added a new line of business: direct marketing for other restaurants. It is already sending out another 125,000 marketing pieces each month for six other restaurants.  SmartMailer ™ software even presorts mail electronically, dropping Hakata’s postage costs to 16.5 cents per piece through USPS discounts.  13