2010 10-K: Part II Rule 10b5-1 Sales Plans will not receive any proceeds, other than proceeds from the exercise  of stock options, related to these transactions. The following table,  which we are providing on a voluntary basis, shows the Rule 10b5-1  sales plans entered into by our directors and executive officers that  were in effect as of February 1, 2011: Our directors and executive officers may exercise stock options or  purchase or sell shares of our common stock in the market from  time to time. We encourage them to make these transactions through  plans that comply with Exchange Act Rule 10b5-1(c). Morningstar  Rule 10b5-1 Plans During the fourth quarter, Steve Kaplan’s and Richard Robbins’ previously disclosed Rule 10b5-1 sales plans expired in accordance with their terms. Cheryl Francis, Liz Kirscher, and David  Williams amended their Rule 10b5-1 sales plans. Patrick Reinkemeyer and Tao Huang left the company in December 2010 and January 2011, respectively. Therefore, their Rule 10b5-1 sales  plans have been removed from the table. (1) This column reflects an estimate of the number of shares each identified director and executive officer will beneficially own following the sale of all shares under the Rule 10b5-1 sales  plans identified above. This information reflects the beneficial ownership of our common stock on December 31, 2010, and includes shares of our common stock subject to options that  were then exercisable or that will have become exercisable by March 1, 2011 and restricted stock units that will vest by March 1, 2011. The estimates do not reflect any changes to ben- eficial ownership that may have occurred since December 31, 2010. Each director and executive officer identified in the table may amend or terminate his or her Rule 10b5-1 sales plan and  may adopt additional Rule 10b5-1 plans in the future. 56 Number of  Number of  Shares Sold  Plan  Shares to be  under the Plan  Projected  Name and Date of  Termination  Sold under  through  Beneficial  Position  Plan  Date  the Plan  Timing of Sales under the Plan  February 1, 2011  Ownership (1) Chris Boruff  11/12/10  05/01/11  15,000  Shares to be sold under the plan if  —  132,471  President,  the stock reaches specified prices  Software Division  Scott Cooley  11/18/10  12/31/11  5,375  Shares to be sold under the plan if  __  47,608  Chief Financial Officer  the stock reaches specified prices Cheryl Francis  08/11/09  08/01/11  16,987  Shares to be sold under the plan if 12,000  25,663  Director the stock reaches specified prices Liz Kirscher  11/23/09  02/28/12  63,750  Shares to be sold under the plan if 15,000  72,417  President, the stock reaches specified prices  Data Division Cathy Odelbo  08/13/08  12/31/11  100,000  Shares to be sold under the plan if —  77,635  President, the stock reaches specified prices  Equity & Credit Research Richard Robbins  11/18/10  10/31/11  11,078  Shares to be sold under the plan  —  21,706  General Counsel and on a specified date and if the  Corporate Secretary  stock reaches a specified price Paul Sturm  11/29/10  12/31/11  50,000  Shares to be sold under the plan if  —  61,871  Director the stock reaches specified prices  David Williams  09/10/08  02/28/12  20,000  Shares to be sold under the plan if  —  88,141  Managing Director, the stock reaches specified prices  Design