16 ❏ AEGON AND THE INVESTMENT COMMUNITY AEGON has thousands of shareholders and bondholders around  the world. The company’s investor relations program is aimed at  ensuring investors have the information they need to make sound  investment decisions.  AEGON’s aim is to provide information that is clear,  transparent, accurate and timely. This is particularly  important during times of economic uncertainty. During  2010, AEGON organized a number of conferences, road  shows, press briefings and other events to communicate  the company’s strategy and performance to investors  and the financial markets. AEGON’s investor relations  team works closely with the company’s media and  communications team. AEGON has a clear and well-defined  policy with regard to communications between the  company and its investors. This policy, adopted in 2008,  sets out rules and guidelines in line with the Dutch  Corporate Governance Code. A copy of this policy is  available on AEGON’s website (www.aegon.com).  by 2015. At the same conference, Mr. Wynaendts also  outlined plans to restructure AEGON’s UK operations  and explore strategic options for Transamerica Re, the  company’s life reinsurance business. In addition to  AEGON’s Analyst & Investor conferences, senior  executives also speak at events organized by brokers  and other companies. In 2010, members of the Executive  Board spoke at conferences organized by, among others,  Bank of America /Merrill Lynch, Citigroup, Goldman  Sachs and Morgan Stanley.  Members of AEGON’s Investor Relations team also  regularly visit institutional investors to discuss AEGON’s  strategy and performance. Institutional investors include  pension funds, investment firms and other financial  institutions. In 2010, AEGON held road shows in North  America, Europe and Asia. In total, there were  approximately 460 meetings with shareholders and  other potential investors in 42 different locations.  During the year, AEGON hosted two Analyst & Investor  conferences, one in London and the other in New York.  In total, these two events attracted approximately 110  insurance sector analysts and investors. Presentations  by members of AEGON’s Management Board focused  largely on long-term strategy and the performance of  both the company and its operating units. In June,  CEO Alex Wynaendts provided an update of AEGON’s  long-term strategy and set out a new ambition for the  company: to become a leader in all its chosen markets  AEGON held its annual General Meeting of Shareholders  on April 29, 2010 in The Hague. At the meeting, more  than 100 holders of common and preferred shares were  present or represented, together accounting for 59.5%  of AEGON’s issued share capital. All resolutions  Annual General Meeting of Shareholders  Investor conferences  Road shows  Communications  FOCUS ON… Susan Neff, AEGON USA