Our Commitment, Our Brand The ConocoPhillips brand ensures that no matter the environment, the essence of our company and core values do not change.  We believe clearly explaining our brand illustrates what makes us di ff erent and why we are becoming the E&P company of choice. It  helps us recruit top talent, access new markets, build trust with communities and maintain a strong reputation with stakeholders. When  we think about what makes ConocoPhillips unique, what drives us as an organization, the essence of the ConocoPhillips brand is  Accountability + Performance . These two things guide not only what we do, but how we do it. STRATEGIC OBJECTIVES VISION MISSION Our vision is to be the E&P  company of choice for all  stakeholders by pioneering a  new standard of excellence. We exist to power  civilization. •  Smart Growth •  Superior Returns •  SPIRIT Values 6 ConocoPhillips  2014 ANNUAL REPORT At ConocoPhillips, we embrace our role in responsibly  accessing, developing and producing oil and natural  gas to help meet the world’s energy needs. We are  committed globally to high standards of performance.  We keep our promises. Our SPIRIT Values guide our behaviors and our actions.  They unify our organization. We stake our reputation on  being accountable to our stakeholders, communities  and each other. PERFORMANCE  (WHAT WE DO) ACCOUNTABILITY (HOW WE DO IT) The ConocoPhillips brand, + demonstrated consistently, + HOW WE REPRESENT  CONOCOPHILLIPS OUR SPIRIT VALUES •  Safety •  Integrity •  People •  Responsibility •  Innovation •  Teamwork •  Accountable •  Collaborative •  Expert •  Purposefully Innovative •  Quietly Con fi dent •  Responsible supports our company’s goals. =