One Bell A New Network any aa Last May, Bell Canada customer Lisa Bratina had a problem.  Three problems, actually: her daughter had been pestering her  for a cellphone for weeks, her son complained of slow Internet  speeds when he got home from school, and her husband was  always missing his favourite television programs. Lisa wanted  to get these distractions behind her, but she also envisioned  hours and hours of trying to order new services and sorting  through confusing forms. She decided to call Bell fi rst. During her conversation with Sunil Singh, a Bell customer  service representative, she asked Sunil if he could give her  the number to call about wireless service. Sunil responded  that he could help her with all of her problems and explained  the Bell bundle that included all of the services she wanted,  plus a special  $5 long distance plan that included 1,000 min- utes of calling across all of North America. To be frank, we know that this sort of experience doesn’t  happen to every single Bell customer. In fact, today it is not  a common experience. But the point is, it must become  common. We are working to make it happen. We are rolling  out intensive training to equip all Bell service representatives  with expertise in Bell’s four systems: wireline, wireless,  Internet and video. This will allow all Bell representatives to  help customers with all their communications needs from  start to fi nish. Everything over IP. One backbone, one network, across  Canada. Sitting behind everything we do to offer customers  smarter contact, reliable bandwidth and new services will  be a new, IP-based network. Today, Bell operates on seven networks. Built over the  course of 30 years, each of these networks was designed to  provide a particular type of service—for example voice in our  circuit switched network. Now we are on course to collapse  them into three interrelated networks that will all run on the  IP platform. For Bell today, this means transforming our com- pany to run in a simpler and more cost-effective way. It means  everything to our operations, from fewer truck rolls and less  re-work to one integrated service order and delivery process. For our customers the new network will mean faster and  higher levels of service, fewer and more streamlined connec- tions, fewer bills and more online billing features, all of this  providing greater flexibility. It also will bring new choices  and new services, from desktop video conferencing to seamless  communication between virtually any device—computer,  cellphone, Blackberry, video game console, television. 13