In business , rewards go to those who focus on the customer…who have a strategic plan…who stay focused… who think about consequences… who act with integrity…who  constantly work to improve…and who deliver results. Using our core customer satisfaction strategy as a guide, we at U.S. Cellular commit to delivering the results our  customers – and our shareholders – expect. Se, a Our strategy, highlighted on the next few pages, is to: • Strengthen our market presence • Offer our customers great products and services • Deliver exceptional customer service • Increase customer satisfaction • Drive standar ds of excellence • Generate pr ofitable growth  6