Initiatives to Raise Profile Booth in the Japanese Industry Pavilion at the Shanghai Expo Three on the Bund Special Sponsor of “Three on the Bund” Exhibition Japanese Industrial Pavilion © Forward Stroke Inc. Japanese companies, including Tostem and  Inax, are exhibiting at this pavilion based on  the theme of “Good Living Japanese Style.” On J Stage, a permanent outdoor stage at the  front of the pavilion, various events are held  that showcase Japanese culture, from tradi- tional culture to current pop culture. The Shanghai Expo in Shanghai, China, which runs from May to October  2010, aims to attract the most visitors in history. Both Tostem and Inax have  booths in the Japanese Industrial Pavilion. The theme of the Tostem booth is “The Golden Gate Palace of Ideal Life- styles.” Globally renowned sculptor Anish Kapoor designed a golden gate,  and uses images, music, structures and light to express the golden palace,  which is a good luck symbol in China. Meanwhile, based on the theme of “Water  Flowing in Blue and White Porcelain,” the Inax booth uses a spherical screen to  dynamically express a story about natural circulation. Furthermore, the restrooms in the Japanese Industry Pavilion feature nine of the  Inax brand’s top-of-the-line  REGIO  toilets. This has allowed us to fully showcase the  product’s appeal and visitors have been impressed with the design and features.  Through its expo booths, the JS Group is communicating its ideas about good  homes and good living to the people of Shanghai and the rest of the world. The JS Group was a special sponsor of the “INBETWEEN” exhibition at the Shanghai  Gallery of Art in Three on the Bund, a hot ticket in town. We believe that supporting  cultural activities in Shanghai will raise the JS Group’s local profile and lead to growth  for all Group companies in the Chinese market. Three on the Bund is located in the Bund area of  the former British concession, which still has a  strong feel of the concession era. This complex  contains shops and restaurants, and is located in  a great spot looking across at Pudong on the  opposite shore. © Three on the Bund We are actively participating  in large events, and activities that  support culture. JS Group Corporation Annual Report 2010 23