S TRATEGY N O. 3 Don’t let all the talk about today’s fad diets fool you. Americans are still enjoying fresh and frozen bakery foods to the tune of about $18 billion a year. And there’s no doubt that Flowers has the right mix of products and brands to meet that demand. In 2003, we refocused our efforts on developing bakery foods that meet consumers’ dietary needs.We were one of the first wholesale bakers in the country to introduce a bread with only seven grams of carbohydrates per slice. One of our most successful new products ever, Nature’s Own Wheat ’n Fiber helped bring people back to the bread aisle. Following this success, we created  Nature’s Own Healthline for our soft variety breads offering specific nutritional benefits.This line now includesWheat ’n Fiber, Sugar Free, our 40-calorie per slice Light breads andWheat ’n Soy.We saw a need to develop a line of fresh snack cakes for the growing Latino and Hispanic market. In October, we rolled out 13 cake items under the  Pan Dulce de Mi Casa and Te s o r i t o s brands.We also launched  Cobblestone Mill Crunchy Oatmeal bread, introduced new packaging for our  Mrs. Freshley’s snack cakes, and unveiled a new logo and packaging for our  European Bakers line of specialty breads and rolls.There are tremendous opportunities in the baked foods market, and with our lineup of quality products and strong brands, Flowers is in a position for profitable growth.