PROVIDING NUTRITION TO OUR CONSUMERS Rarely has there ever been so much nutrition news and information coming out at once. It can be very confusing. As recently as two years ago, we were told to avoid fats in general and saturated fats in particular. Then, last year, attention turned towards trans fatty acids, which had been used in many foods to replace saturated fats. We are fortunate to have the brand and product portfolio we do. Science supports the nutritional importance of whole grains and bran products. There are numerous studies that confirm that con- sumers who eat cereal for breakfast tend to have a lower body mass index than those who do not. Our wholesome snacks represent a healthier alternative to confectionery and other substitute products. We are proud of our portfolio, and believe it offers a wide enough selection of products and nutritional attributes that it can fit into any balanced diet and healthy lifestyle. There is no question that obesity is reaching crisis proportions in many countries around the world. We can be part of the solution. We are currently evaluating our product line, looking for opportuni- ties to selectively enhance certain products without sacrificing taste and consumer acceptance. For example, there may be opportunities to reduce or eliminate trans fatty acids, or to market products that are low in carbohydrates, high in protein, or low in calories. In summary, we will preserve our reputation for providing wholesomeness, while giv- ing consumers a choice. 20 Earning Our Stripes