New Consumer Environments Movado Group is committed to exploring exciting new ways of reaching out to our consumers and  supporting our retailers through new environments, media and programs. Our first shop-in-shop at Macy’s brings dynamic Movado branding directly to the point of purchase. Concord’s platinum level program  rewards retailers committed to our luxury brand  with special seminars, product selections and priority  services. Our new Concord and Movado websites  allow us to present our watches to a global audience  while directing interested consumers to authorized  retailers. The Movado Boutiques continue to build  a customer base and sales through our developing  direct mail catalog program. Each year, our watch  brands reach out to targeted consumers with  hundreds of pages of compelling, retailer-tagged  advertising in top national magazines. Exciting  media-sponsored events like this year’s ESQ/ Maxim golf tournament and in-store events like Movado’s  popular American Ballet Theatre toe-shoe signings create consumer interest and retailer traffic in key markets, while our seasonal press previews, annual Basel press conference,and branded tie-ins with keenly anticipated celebrity events like Movado at the Independent Spirit Awards and Concord and the  Oscars, generate widespread editorial coverage,  TV buzz and public interest in our products.  16 Movado Group, Inc. New shop-in-shop concept – With its vibrant brand visuals, video tower and visitor- sensitive lighting, the new Movado shop at Macy’s Herald Square is the first such concept shop delivering a dynamic, interactive Movado shopping experience directly to the  department store consumer.