11 FAIRFAX MEDIA ANNUAL REPORT 2013 undeRlyinG  eBiTdA for continuing businesses  (excludes Corporate/Other) capabilities in content creation and distribution to mass audiences, as  well as digital step-outs such as Essential Baby, we are well-placed to offer  clients real differentiation in their content marketing; I have recently visited many parts of Fairfax to speak with as many of our  8,400 employees as possible. What struck me was the overwhelming  enthusiasm for what we do.  Through a period of great structural change, Fairfax has maintained its core  values of independence and integrity. The dimensions of change have put enormous stress on our people.  I would like to thank them for their resilience and positive attitude through  a difficult period. We are resolutely confident that our collective efforts will  deliver a prosperous future. Our teams are now in place and clear about their responsibilities.  They will drive real change through the business and be held accountable  and appropriately recognised for delivering results in our efforts to reduce  costs and develop new revenue opportunities. I am pleased with the progress we are making on our journey. We will continue to implement our strategy with great confidence. Greg Hywood  Chief Executive Officer & Managing Director •  Data  – audience insights will drive revenue and deliver increased  advertising yields. We are making the investment required – in  terms of both systems and human resources – to deliver advertisers  greater insight into our audience, and more tailored, higher value,  advertising opportunities. •  Small to Medium Enterprise (SME) Digital and Marketing  Services  – leveraging our strong local sales relationships with clients,  particularly in regional Australia, we will assist smaller businesses to build  an online marketing presence. Our local websites, Facebook presence  and content will all be utilised as we provide a suite of integrated  marketing services. This is an area where Fairfax already has expertise as  we provide these services to 4,000 SME clients, with plans to expand the  product offering and the client base; and REgiOnal 48% mETRO 29% 18% nEw zEaland 5% Radi O