Recycling Material and  Reshaping Lives The recycling cooperative  Futura in São José dos  Campos, Brazil, is a strong  community of people  otherwise invisible to society.  Its members proudly do work  that provides a service to the  larger community and serves  a significant purpose. “The  work we do here is important  because people outside learn  about recycling through us,”  says Iraci Leandro dos Santos.  She proclaims the Futura  mantra: “We recycle and the  Earth benefits.” Iraci is a  catador , one of  many who collect and process  waste material for recycling,  living and working in  cooperatives. The cooperatives  create a purpose-filled way of life, providing a level of  dignity for its members, who are poor and formally  unemployed. In  2009 , Project  Phoenix was started to help  Futura and other cooperatives  in Brazil responsibly foster their  lifestyle and improve their  livelihood. The catadores have  operated largely on an  unwritten social code of  cooperation. Project Phoenix  helps cooperatives improve  their operational processes,  document policies and develop a stronger social  infrastructure.  “Social and operational  infrastructure will enable the  cooperatives to grow  responsibly, while documented  policies will reduce risks,  making the catadores more  attractive to businesses,” says Michael Maggio, Vice President, Global Strategic Design Operations, Johnson & Johnson. “That’s  important, because they  provide valuable recycled  content to suppliers and  companies, like us, that are  increasingly interested in using  these materials.” Project Phoenix is modeled  on SA 8000 , a global social  accountability standard for  ethical working conditions,  developed by Social  Accountability International.  MEANINGFUL LIFE  Iraci  Leandro dos Santos finds  purpose in the mantra “We recycle and the Earth  benefits.” SA 8000  is based on the United  Nations Universal Declaration  of Human Rights, Convention  on the Rights of the Child and  various International Labour  Organization conventions. It  includes nine basic principles,  such as documented policies  on child labor, discrimination  and health and safety.  “We’re seeing great progress,  especially from Futura, which  has relationships with one of  our suppliers, Suzano, which  makes packaging for  BAND-AID ®  Brand Adhesive  Bandages,” says Maggio.  “Ultimately we’d like to see the catadores achieve SA 8000 certification.”  JOHNSON & JOHNSON 2010 ANNUAL REPORT 26