An independent software vendor needs a flexible and secure  PaaS environment to support the rapid development of a new  innovative mobile shopping platform. To eliminate the need to manage the development and deployment environment  internally, the company selected a third-party service provider.  The company quickly provisioned a standard set of development services that met the needs of its developers on a pay-per-use basis. A company was prototyping a new application that would be a  revenue generating service for its business partners. It piloted  the application in a public cloud. After the business decided  to launch the service, it moved the newly designed application  to its private cloud. The private PaaS environment gives the  company the right combination of consistency, scalability,  and security to support ongoing development and deployment  of its new application. By selecting the best starting point, organizations can quickly  gain experience and understand the benefits of cloud for their  business strategy. Not only does this approach help jump-start  a cloud implementation, but also it demonstrates what’s possible. After the business understands the potential benefit,  it needs to look at the operational issues in making the cloud  an integral part of the IT environment. Accelerating the Company’s  Momentum Private PaaS for delivering new services Public PaaS for architecting new business models Cloud Services For Dummies, IBM Limited Edition  58 These materials are the copyright of John Wiley & Sons, Inc. and any  dissemination, distribution, or unauthorized use is strictly prohibited.