Media and Web Coverage  Media Coverage Media & Publicity Support  Web Coverage (www.raceacrossamerica.org)(www.raammedia.com)  Please direct your local supporters to the web sites and social media outlets!  Further to the website, we fully utilize the easy accessibility of social media. RAAM has  Facebook, Twitter (@RAAMraces) and Instagram (@raceacrossamerica) pages. Please  use hashtag - #RAAM2020 #raceacrossamerica.  In 2019, the race website received over 25 million page views during the two-week  period of the race! We will greatly enhance the coverage of the race, in real time, during  2020. Rather than using resources to film and produce a story for broadcast months after  RAAM, we believe the fan base of RAAM craves news about their favorite RAAM  Racers in a timely manner. Therefore, RAAM will deploy reporters, photographers and  videographers along the route, and feed current race information (written reports, photos  and video clips) to the website on an hourly basis during the entire race. Racers are encouraged to pitch their own media contacts for coverage of their specific  race efforts. Guidelines and templates will be available on the website in the Resources  Section.  Television, radio, newspaper and other media will cover the races with the news angle  that best suits their respective audiences. The markets surrounding the start, finish and  time stations along the route will receive updates during the months and weeks before the  race arrives.  GEAR 2020  Page 7 