Enterprise Moves to IP Bringing IT Management to SMBs Our 1,000 largest customers make up our Enterprise  customer segment. These large organizations have unique  telecommunications requirements, often extending into  information technology and database management. Anticipating these needs, in 2004 Bell developed plans  to move all of our major Enterprise customers to IP-based  networks. Among notable clients making the move to IP- based networks was life insurance giant Manulife Financial,  which signed a $140 million, seven-year agreement with  us to move approximately 9,000 Manulife employees onto  a comprehensive IP network, including Voice over IP. The  conversion will deliver greater cost effi ciencies and service  levels to Manulife, while also outsourcing the management of  its call centres, voice and data communications departments  directly to Bell. These solutions are examples of the types of value-added  services that Bell is bringing to the Enterprise market. Within  that market, Bell has become a major source of integrated  telecommunications and data services, including data security,  call centre solutions, network management and outsourcing  and data storage networks. We are increasingly focused on  value-added solutions that offer services beyond pure  connectivity. These new services highlight the advantages of  our communications and technology integration capabilities,  our  IP network and our experience in managing Canada’s  largest and most robust networks. This is just one example of how Bell is becoming the  technology advisor or Virtual  CIO to more than 450,000 Bell  SMB customers, providing integrated communications and  IT solutions that business customers can afford. For the facilities manager, this means less maintenance for  the vending machines and change machines. For the general  manager, a smoother-running operation with less cash on the  premises, lowering the risk of theft and vandalism. For the  owners, reduced costs and enhanced productivity of their staff. But the wireless technology doesn’t stop there. Hotel guests  can now use the hotel key card as a debit card. At the vending  machine. At the bar. At the pool. This means less time  fumbling for cash, less time worrying about which credit card  to use, and more time simply enjoying the trip. Everyone at the Ambassador Hotel in Kingston, Ontario has  something to smile about. Thanks to a Bell Small-and- Medium-Business representative working with them to fi nd  the right wireless and wireline solutions. The hotel now  features wireless technology allowing guests to browse the  Internet at their leisure from the comfort of their room or  from anywhere within the resort and allowing staff to offer  curb-side check in. 25