CHECKLIST How do you find the products for the stores?  Tom: We start by really thinking about  our customers, who they are, what they  want and what excites them. Then we  search the world looking for items that  “fit” our customer needs or that they  will be excited by. We want our  customers to say “Wow… I didn’t know I could get that here” or “I’ve always  wanted one of these and at this price  I’m buying it”. What do customers like about SCA?  Steve: I describe the Super Cheap  experience as an 'Aladdin’s Cave'. A great place to buy stuff. Whether  you’re into car restoration, gardening,  or simple fix it jobs around the home,  we have something for everyone. I think  customers appreciate that our team are  not pushy, if a customer needs help,  we’re happy to assist, but if they want to browse around taking it all in, we can  appreciate that too. Tom: The great value, the wide and  interesting range of products, our easy  to find locations, our friendly and  helpful team – really… Getting the lot for LESS!! How do you set up a store?  Steve: We have a tried and tested  approach. The standard is a two week  set up completed by a team of around  20, consisting of eight experienced  team members and supplemented by  local contractors and new team  members. We have the fixtures up by  the end of the first day. In the following  days we lay out the stock, fill it, then ticket the store and finish off with merchandising gondolas and other displays.  General Manager Merchandise, Tom Panic, and General Manager  Retail, Steve Doyle, talk about the SCA  retail experience. Q&A: TOM  & STEVE PROMINENT CONVENIENTLY LOCATED STORES  AGGRESSIVE AND INNOVATIVE ADVERTISING  LARGE INTERESTING RANGES  LOTS OF “NEW STUFF”  GREAT VALUE OWN BRAND PRODUCTS  POWER MERCHANDISING  PRICE BEAT POLICY  ENSURING CUSTOMERS ENJOY SHOPPING WITH US  MAINTAINING STANDARDS  DISTINCTPOINTSOFDIFFERENCE  IN EVERYTHING WE DO 