Bon Appétit! We’re building brands  around the world.  in more than 130 countries, CPW now  accounts for nearly a quarter of total cereal  sales outside of the U.S. and Canada. Per  capita consumption of cereal is low in  many international markets, so we expect  continued good growth for CPW in the  years ahead. We’re growing in developed markets,  and expanding our presence in emerging  markets, too. In Western Europe, we’re  increasing household penetration for  Old El Paso  Mexican foods,  Häagen-Dazs ice cream and  Nature Valley  snack bars  with increased media investment, in-store  merchandising and new products. In  Australia, innovative marketing programs  are driving good growth for our  Old El Paso  Healthy Fiesta  line of better-for-you prod- ucts, and we recently introduced  Nature  Valley  snack bars in this market.  Over the past five years, International has  been our fastest-growing business  segment. If you include our proportionate  share of joint-venture sales, we have  nearly $4 billion in sales outside the U.S.  today. We’re focused on building our four  global product platforms: ready-to-eat  cereal, super-premium ice cream, conve- nient meals, and wholesome snacks.  Cereal is our biggest global business.  In Canada, our category dollar share  increased to 27 percent in 2010. Outside  North America, our cereal business is  Cereal Partners Worldwide (CPW), a joint  venture with Nestlé. With distribution  (kilograms per person) Ready-to-eat Cereal  Annual per Capita Consumption  We see excellent opportunities to drive  growth across the global cereal category,  as per capita cereal consumption is still  quite low in many countries. Source: 2009 Euromonitor International 6.6 4.8 4.3 4.3 2.6 2.6 1.9 United Kingdom Canada Australia United States Mexico Germany France Russia 0.3 Brazil 0.1 Southeast Asia 0.05 General Mills 10 Consumers in France  and other European  markets enjoy CPW  cereals such as  Fitness and Chocapic,  Green Giant  vegeta- bles, and  Old El Paso Mexican foods. We  see excellent oppor- tunities to expand  household penetra- tion for these  brands in interna- tional markets. 