5 Our Integrated  Strategy AGL’s integrated strategy  provides access to multiple  profit pools and balances risk  between upstream supply  of energy and our customers’  demand for energy. (core) Upstream supply  Upstream Supply Distribution  Customer Energy  Demand Retail markets  (non-core) (core) > Increase direct ownership  of gas to meet a  substantial proportion  of AGL’s long-term  domestic demand for gas > Invest in gas storage to  provide security of gas  supply for our customers  during periods of peak  demand > Increase control of  peaking and renewable  electricity generation to  be largely self-sufficient  in meeting customer  needs and the mandatory  renewable energy target > Grow our electricity  customer base in New  South Wales > Expand the range  of energy efficiency  services we can offer  our customers to help  them manage their  energy costs > Provide an excellent  experience for  our customers Gas Production Renewable Generation Thermal Generation Transmission  (non-core) Gas Electricity Gas Electricity Gas Renewables Electricity Natasha, Operations Engineer. Wilpena Pound Solar Power Station,  Central Flinders Ranges, South Australia.