7 successfully teach soft skills and infuse Cognizant’s unique culture into our associ- ates’ work – despite the rapid growth of our organization – gives us an important strategic advantage. It makes offshore easier to use than ever before, increasing the overall effec- tiveness and further improving the long-term prospects of our global company. In line with our relationship-driven model, Cognizant associates focus first and foremost on generating outstanding results for our clients and providing them with an incompa- rable level of service. Working in tightly knit teams, Cognizant associates are empowered to create and execute new and better ways of serving the strategic needs of our industry- leading clients. It is an inspiring atmosphere that fosters corporate pride and delivers inspired results. Our onsite and offshore teams become an integral part of our clients’ IT departments and significantly enhance their strategic effectiveness. Their value to the client organization increases over time as they become fully acquainted not only with their systems and IT goals, but also with their business goals and the requirements of the industries in which our clients operate. Cognizant’s people are very proactive about recommending ways for clients to operate more competitively and execute both their ideas and the clients’ initiatives with the type of speed and world-class quality that really drives return on investment.