Annual Report 2001 3 New product –  Perfectly timed to take advantage  of the fashion chrono trend, a new Eliro chronograph with understated black dial was added to the  popular Movado Eliro family. New publicity – A powerful indication that more and more people are aspiring to Movado as a prestigious brand, Movado ranked #25 among all luxury brands and #3 among fine watchmakers in  WWD 's “The 100 Luxury Report". Ne display – Movado’s versatile new worldwide watch displays are streamlined and sophisticated – ideally suited to a brand which targets cultured, design-conscious consumers.