Wa y B e t t e r T V Our goal is to be our customers’ first choice for the broad- band future. Being first to us is more than bringing new  technologies to the market, or establishing leading competitive  positions in the markets we serve. At Bell, we use technology  to develop and to deliver great products and services  that have meaningful benefits to our customers, connecting,  entertaining and informing them. Our goal is to package  and integrate new technologies to help businesses be more  productive and more competitive—locally or globally. It’s harder than ever to be a couch potato. Thanks to the  advent of new, interactive technology, watching television  has never been less passive. A touch of a button allows  viewers to pause and rewind live television, choose their own  camera angles, play interactive games and preview one  program while watching another. Our ExpressVu satellite television service brings all of  these features to more than one-and-a-half-million Canadians  today. In the last year, ExpressVu subscriptions increased by  8.4 per cent. We’re also bringing these capabilities to many  large apartment buildings through our VDSL service, which  offers consumers a competitive alternative to cable television. Through our recently announced partnership with  Microsoft, we are testing a powerful new television distribu- tion platform called IPTV (Internet Protocol TV). It is  on-demand television—an integration of the navigation  qualities of the Internet, your home computer and what we  watch on TV. And we will bring the power of IPTV into  the home through your current home telephone connection. What does this mean to the customer? These capabilities  together give people a level of choice they’ve never had  before. But it’s relevant choice. Choice over content. Choice  over viewing times. Bell Canada Enterprises  2004  Annual Report 16 be fi  rst.