 With the  Icelandic USA  Acquisition in December 2011, our sales in 2012 will approach  $1 billion with product sales volumes  approaching  300 million pounds. goal3 : investing in systems and infrastructure T his pace of growth demands  state-of-the-art technology.  In 2011, we made the critical  investment of close to $1.5 million  to acquire and implement Oracle TM product life cycle technology that  will enhance the capabilities of our  existing Oracle TM  JD Edwards enterprise  resource planning system (ERP). It  will standardize almost every aspect  of managing our products, from new  product development and establishing consistent specifications to procurement, production scheduling  and sales order processing and ingredient  traceability. We also commenced  implementation of a warehouse  management software program to place  all of High Liner Foods’ distribution  centres under one system. to assure regulators that High Liner  Foods is meeting or exceeding the  tough new food safety regulations being  implemented in Canada and the U.S.  During 2011, we also created a supplier  rating metric that will rate every  supplier on on-time delivery, quality  of product delivered, pricing and  sustainability status.  To optimize the use of the company’s  ERP system, we implemented  Oracle’s User Productivity Kit (UPK),  a collaborative content development  platform that makes creating,  maintaining and storing training  materials and standard operating  procedures easier and more accessible.  In 2011, the first year of a five-year  implementation program, we began  the process of creating the product  data records on which every other  aspect of the technology will depend  with the implementation of a global  specification management system  (GSM). GSM will hold the specifications  for every product that High Liner Foods  purchases, processes and distributes.  This system will refine the ability of  our procurement and purchasing teams  to comply with those specifications at  a very detailed level when purchasing  seafood or ingredients. Our customers  will know with precision the ingredients  of every product that we sell and where  it came from. Finally, we will be able  Our goal is to ensure every High  Liner Foods employee has the same  information and tools and that we are  functioning as an integrated whole. It  is also a platform on which we will be  able to continue to grow organically and  through acquisition. 10 HIGH lIneR FooDS InCoRpoRAteD Optimizing Enterprise Resource  Planning (ERP) Establishing the platform We are building a platform on  which we will be able to grow.