39 ANNUAL REPORT 2010   OUR BUSINESSES NEW MARKETS ❏  NEW MARKETS Underlying earnings by lines of business  SHARPENING OUR FOCUS AEGON aims to grow its New Markets to higher  underlying earnings before tax despite downturns  in earnings in Central & Eastern Europe and losses  in Asia due to investments in growth.  FOCUS ON…  Lon Martin, Transamerica In EUR million Number of employees Underlying earnings  before tax Revenue-generating  investments 34 billion EUR 200 million EUR 4,940 76  Life (8)  Individual savings and retirement products 46  Asset management 48  Associates 20  Non-life 18  Pensions