Management’s Discussion and Analysis Annual Operational Information The table below shows selected data on our operations from 2002 to 2004. ARPU (average revenue per unit) and ARPS (average rev- enue per subscriber) represent a measurement of the average revenue generated by each unit or subscriber, expressed as a rate per month for  the year. Churn is the rate at which existing subscribers cancel their services. Churn is  calculated as the number of subscribers disconnected  divided by the average  subscriber base. 2004 2003 2002 Wireline Local network access services (thousands) 12,905 13,051 13,154 Long distance conversation minutes (millions) 18,070 19,132 19,034 Long distance average revenue per minute (cents) 11.7 12.4 12.6 Data Digital equivalent access lines (thousands) 4,335 3,867 3,683 High-speed Internet net activations (thousands) 350 358 343 High-speed Internet subscribers (thousands) 1,808 1,458 1,100 Dial-up Internet subscribers (thousands) 743 869 957 Wireless Cellular and PCS net activations (thousands) 513 514 452 Cellular and PCS subscribers (thousands) 4,925 4,412 3,898 Average revenue per unit ($/month) 49 48 47  Churn (%) (average per month) 1.3% 1.4% 1.7% Cost of acquisition ($/subscriber) 411 426 429  Paging subscribers (thousands) 427 524 639 Video Video net activations (thousands) 116 83 235 Video subscribers (thousands) 1,503 1,387 1,304 Average revenue per subscriber ($/month) 49 46 44 Churn (%) (average per month) 1.0% 1.1% 1.0% Cost of acquisition ($/subscriber) 571 532 520 Digital equivalent access lines are derived by converting low capacity data lines  (DS-3 and lower) to the equivalent number of  voice-grade access lines. are also referred to as  subscriber acquisition costs. This measure is expressed per gross activation. It includes costs associated with acquiring a customer such as hardware sub- sidies, marketing and  distribution costs. Costs of acquisition (COA)  46 Bell Canada Enterprises  2004 Annual Report