ASIA IN FIGURES Chinese Super League football, becoming the official beer for the next three years. In December, we increased our ownership  in Chongqing Brewery Company to 60%,  thereby strengthening our market position in Chongqing province as well as the sur- rounding provinces. The integration of  Chongqing Brewery, with approximately  6,500 employees and 23 breweries, into the  Carlsberg Group has begun and will continue  to be an important task for our Chinese and  Asian organisation in 2014. The establishment of the greenfield brewery  in Myanmar is progressing according to  schedule and the brewery is expected to be- come operational in the second half of 2014. Our Indian volumes grew organically by 18% as a result of strong performances by the Carlsberg brand, notably Carlsberg Elephant, and Tuborg, with the latter reach- ing the 1m hl milestone within a calendar  year in October. Our overall Indian market  share reached 8% and we now hold a number 2 position in seven states. In six  states, our market share is 20% or above. Our business in Indochina delivered 8%  organic beer volume growth. In particular,  Cambodia and Laos reported strong per- formances, driven by the continued market  growth as well as the strong activation of our  local power brands Beerlao in Laos and Ang- kor in Cambodia. The Huda brand in Vietnam  was rejuvenated with promising results. Carlsberg Group Annual Report 2013 INDOCHINA INDIA MYANMAR 18 Management review OUR REGIONS Change Change Pro rata, million hl 2012 Organic Acq., net FX 2013 Reported Beer 25.4 6% 6% 28.3 12% Other beverages 2.8 8% 2% 3.1 10% Total volume 28.2 6% 5% 31.4 11% DKK million Net revenue 9,114 14% 1% -7% 9,874 8% Operating profit 1,685 21% -1% -6% 1,921 14% Operating margin (%) 18.5 19.5 100bp Our Asian business delivered another year of strong growth in volume, net  revenue and operating profit. In Indochina, the positive results were due to market growth and our strong local brands.