5 USA TODAY in Poole, Dorset, giving readers and advertisers superior print quality at competitive prices. Online, Newsquest more than doubled its aggregate audience  to approximately 15 million page impressions a month during 2001. Its combined audience is greater than many of the major Internet portals generated in the U.K. In the majority of its regions, Newsquest has the largest local news and information site. If there ever was a year when flexibility counted, it was 2001. USA TODAY focused on the lifetime value of its customers  by giving advertisers the flexibility they needed as their ad  budgets contracted and their messages changed after the  Sept. 11 attacks.  USA TODAY also invested in the skills of its sales staff. Training was focused on improving the effectiveness of  each sales call and moving to a partnership level with each account. Connections with advertisers were enhanced by  offering a one-stop shopping approach: Rather than multiple points of contact, clients were assigned a single person who sold the brand – domestic, international and digital. Pursuing a network strategy continued to be a priority  for USA TODAY as it provided material via multiple media  vehicles. (See pages 7 and 11.) USA TODAY began a partner- ship with The Weather Channel in 2002 designed to make  use of the multiple platforms of both.  USA TODAY launched a new interactive TV product called News Center, which allows busy business travelers easy access to USATODAY.com content from hotels. The product is distributed through OnCommand, the leading provider of in-room interac- tive entertainment, Internet services, business information and guest services for the lodging industry. (See page 11.) And readers rewarded USA TODAY’s editorial efforts with increased readership. USA TODAY is one of several large U.S. newspapers whose reach is growing. After The Arizona Republic and azcentral.com joined Gannett in 2000, Broadcasting sought ways to share KPNX’s resources. Phoenix convergence has had demonstrable benefits, providing more information, greater depth and increased  perspective. Advertisers, too, like the combined approach. Convergence-related incremental revenue from February 2001, the first month of sales, through January 2002, is more than $4.2 million.  Over the years Gannett TV stations have earned a  reputation for commitment to their communities. Community service and outreach took on special meaning after the events of Sept. 11, when the TV stations championed supply drives and projects to buy new fire trucks to replace those destroyed when the twin towers of the World Trade Center fell. (See  page 16.) WGRZ-TV at Buffalo, N.Y., KTHV-TV at Little Rock,  Ark., and WLTX-TV at Columbia, S.C, three stations  purchased in the 1990s and all with a history of underper- formance, made great strides in 2001. WGRZ went from  third to first place in late news for the first time in the  station’s history. KTHV ranked No. 2 in all news time periods with adults 25-54. Gannett Broadcasting’s TV stations are local market leaders. KARE-TV at Minneapolis-St. Paul, Minn., KSDK-TV at St. Louis, Mo., and KUSA-TV at Denver, Colo., are the top three stations in the nation for late local news in the key selling demographic of adults 25-54 in the November 2001 ratings. KPNX-TV at Phoenix, Ariz., joins them in the top 10 in the country. WBIR-TV at Knoxville, Tenn., WCSH-TV at Portland, Maine, and WMAZ-TV at Macon, Ga., are tops among the nation’s medium-sized and smaller markets. Gannett Broadcasting continued to grow its local market strength through quality local news programming. Broadcasting…