Executive directors Key management personnel Supervisory Board Jørgen Buhl Rasmussen Jørn P. Jensen DKK million 2013 2012 2011 2013 2012 2011 2013 2012 2013 2012 Fixed salary 11.0 10.5 10.5 9.5 9.1 9.1 52.0 50.5 8.26 7.76 Cash bonus 4.7 6.3 - 4.1 5.5 - 21.1 21.3 - - Non-monetary benefits 0.3 0.3 0.3 0.3 0.3 0.2 7.5 5.5 - - Share-based payment 8.6 5.7 4.0 7.3 5.4 4.0 6.8 11.2 - - Total 24.6 22.8 14.8 21.2 20.3 13.3 87.4 88.5 8.26 7.76 Staff costs comprise wages and salaries, social  security contributions, paid leave and sick leave,  bonuses and other employee benefits and are  recognised in the financial year in which the em- ployee renders the related service. Further, the cost  of share-based payment, which is expensed over  the vesting period of the programme according to  the service conditions, is recognised in staff costs  and provisions or equity depending on how the  programme is settled with the employees. Key management personnel comprise the Execu- tive Committee, Senior Vice Presidents heading regions and Group functions, and CEOs in the  most significant Group entities. Other manage- ment personnel comprise Vice Presidents and  other key employees in central functions as well  as the management of significant subsidiaries.  The key management personnel are, together  with the executive directors, responsible for the  planning, directing and controlling of the Group’s  activities. in Danish listed companies, including terms of notice and non-competition clauses. Remuneration of the executive directors and  key management personnel is based on a fixed salary, cash bonus payments and  non-monetary benefits such as company  car, telephone etc. Furthermore, share op- tion programmes and incentive schemes  have been established for the executive  directors and other management personnel.  These programmes and schemes cover a  number of years. For 2014, the potential maximum bonus will  remain at 100% of fixed salary with bonus  equal to 60% of fixed salary payable for  on-target performance. A scorecard of per- formance measures is used to assess perfor- mance, cf. Remuneration report, and the meas- ures are the same as those applied for 2013. In respect of other benefits and bonus schemes,  the remuneration of CEOs in foreign subsidiaries  is based on local terms and conditions. Employment contracts for the executive direc- tors contain terms and condition that are con- sidered common to executive board members  KEY MANAGEMENT PERSONNEL  7.2  ACCOUNTING POLICIES The remuneration policy which applies to the  Supervisory Board, the  executive directors and key  management personnel is  described in detail in the  Remuneration section in the Management review. Management review, page 43 Remuneration  Consolidated financial statements SECTION 7: STAFF COSTS AND REMUNERATION 118 Carlsberg Group Annual Report 2013