CUSTOMERS 14 CHALLENGES. SOLUTIONS.  HARNESSING EXPERTISE,  RESOURCES AND INNOVATION FOR OUR CUSTOMERS. CHALLENGES, MEET SOLUTIONS.  Every day our customers face complex challenges—some determine the difference between success and failure in a  tough competitive landscape. At International Paper, our success is linked to our customers’ success. Challenge:  Our customers in the produce industry told us  they needed more secure, efficient, printable packaging  that provided exceptional protection to their products. Solution:  SecureStack ® , a revolutionary family of packaging  products that allows for increased storage time, reduced  product damage and simplified packaging. Available in a  variety of styles, SecureStack allows customers to match a  specific box with the level and type of required protection.  The new design features superior pallet stability, optimal  cushioning and a high level of printability that allows for its  use as either attractive primary or secondary packaging. Challenge: Worldwide demand soars for absorbent  hygiene products requiring soft and absorbent fluff pulp.  Solution:  Leveraging the unique characteristics of southern  U.S. softwood—distinctive for its absorbent properties— IP has invested more than $175 million over the past 10  years to expand its fluff pulp production. With more than  80 percent of the demand for fluff pulp located outside  North America, IP uses its global resource footprint to provide customers with local expertise and solutions. Challenge:  With sales of cut-size paper essentially flat in a  key overseas market, a European office products supplier  is looking for new ways to grow sales.