Total licenses for Morningstar Advisor Workstation and  Morningstar Office were up slightly in 2010. 153,170 144,578 150,505 151,874 148,392 06  07  08  09  10 Advisor Workstation and Morningstar Office Licenses (U.S.) . . Morningstar Advisor Workstation revenue rose 6% to $69 million. The number of seats increased 3% to  more than  153,000. Advisors continue to be the primary way investors access mutual funds, and our software  solutions help with their portfolio management decisions.  We launched Morningstar Advisor Workstation  2.0 last year. This version has enhanced design and capabilities,  with dozens of new features that help advisors work more efficiently. With Morningstar Office—essentially  Advisor Workstation for smaller registered investment advisors, or  RIAs—we added a Report Studio  that lets users customize their client reports. Morningstar Office is now the third-largest portfolio management  service for  RIAs in the United States. We see strong demand for customized software solutions, as well. Our Site Builder service provides customized  websites for financial institutions that want to reach financial advisors. It had solid growth last year, and  there is a robust pipeline of prospects. We also launched our Portfolio Management Service to help institutions  aggregate their advisor accounts for performance reporting. We landed our first major client last year— one with more than  20,000 advisors. Morningstar.com had a mixed year. The bright spot was advertising revenue, which rose about  75%.  Marketing spending is up among asset management and brokerage firms, and Morningstar.com lets them reach  a large number of engaged investors. Premium subscription revenue rose about  9% during the year, though  Premium Memberships fell  8% in the United States to 139,000. Based on traffic and usage patterns, we believe  the decline is bottoming out. We introduced our Premium service in Canada (www.morningstar.ca) and will  re-launch it soon in the  UK. Overall, Morningstar.com revenue rose 26% to nearly $50 million. Morningstar, Inc. 2010 Annual Report 9