12 Forrester Research | Annual Report 2000 thrive. What it means to Technology and business are no longer separate entities operating under the same roof. They have become inseparable for success. Companies  that take advantage of the opportunities accompanying the right new technologies will dominate their markets. Those that follow the wrong technology shifts will fall behind.  Forrester delivers unbiased, straightforward insight into which changes  to follow and which to ignore. Only Forrester has the Whole View — the resources and range of research to explain comprehensively how business and technology integrate internally and externally. With the Whole View, Forrester clients have a full-perspective advantage. Thriving is long term and continuous. Each short-term goal that’s  satisfied must somehow fit into the company’s future picture. Leading decision-makers feel this reality every day. They come to us because only Forrester provides the knowledge and ideas needed to find the  best solutions today for tomorrow’s strategies.