yield $715 million in revenue. Our  focus on rational pricing continues to improve our reaction time to changes  in market demand, allowing us to maxi- mize revenue even in a challenging busi- ness environment. 16 million, Marriott Rewards is the largest and most preferred loyalty program in the lodging industry today. In 2001, Marriott Rewards was named “Best Hotel Rewards Program in the World” by  Business Traveler magazine for the fifth consecutive year. We aggressively marketed to Marriott Rewards members throughout the year. We were encouraged to find that our most frequent travelers not only remained loyal to Marriott, they main- tained an energetic travel schedule, generating an increasing percentage of our revenue. Our associates are the best in the world. This year they have made us especially proud. We’ve received mes- sages from around the world – from customers, business partners and neigh- bors in our communities – praising  their efforts in the face of extraordinary events, as well as the exceptional service and comfort they provide every day. We earn our associates’ loyalty with a culture of fair treatment even in difficult times. We remain committed to diversity throughout our business. Marriott was selected by  Working Mother magazine  as one of the “100 Best Companies for Working Mothers” for the eleventh con- secutive year, and by  Fortune magazine as one of the “Top 50 Companies for Minorities” for the fourth consecutive year. We were also recognized by  Fortune magazine for the fifth consecu- tive year as one of the “100 Best Com- panies to Work For” in America, ranking third among companies with 100,000  or more employees. In addition, we received the “Catalyst Award” from a prestigious non-profit research organiza- tion for our innovative approach and success in fostering women’s leadership. Minorities and women now represent nearly 25 percent of corporate officers Leisure travel also represented a growing proportion of our business dur- ing the year. Marriott encouraged leisure travel by developing weekend promo- tions and forming new partnerships with organizations like the American Automobile Association. We also introduced several new prod- ucts, including a business-to-business Travel Card and a new “stored value” Gift Card that replaces our previous  paper certificates. State-of-the-art systems, programs and technology continued to fuel Marriott’s success. Our reservations system remained  the best in the industry. For the fourth straight year, Marriott held the industry “Triple Crown”: the lowest cost per reservation, the highest contribution to occupancy, and the highest revenue gener- ated per call. Reservations made through Marriott.com grew by 72 percent to  8 Marriott International, Inc. 2001 Annual Report Conversions accounted for nearly 40 percent of our new room openings in 2001. [r] Our “spirit to serve” philosophy invites our guests to relax and leave the details to us. [l] Situated on California’s Gold Coast near great shopping, entertainment and leisure options, Marriott Vacation Club’s Newport Coast Villas  is the perfect choice for a relaxing getaway.