Multi-sensory positioning and formulas enhanced with real essential oils sustained Origins’ position in hair care. The brand added Rich Rewards Intensive Moisture Treatment for Scalp and Hair, a five-minute, deep conditioning therapy containing wheat protein, Vitamins E and A, and William’s Pear, to its already strong hair  care line. Clinique’s Simple Hair Care System maintained its ranking as the top department store hair care brand in the United States on the strength of products like Daily Shampoo, a lightweight formula that cleanses without stripping, and Healthy Shine Serum, which promotes shine while controlling frizz.