— COMMITTED TO OUR COMMUNITIES AND CUSTOMERS  — Commitment to Our Communities Minneapolis, MN  Madison, WI Chicago, IL The individual generosity of our colleagues is our most vibrant form of philanthropy.  In 2011, colleagues donated more than 13,000 hours of time to  community-based organizations. In addition, Associated and its  colleagues raised more than $1 million for United Way chapters through  the company’s annual workplace giving campaign and volunteered  more than 2,000 hours to United Way sponsored agencies through  Associated’s “Days of Caring.” Preparing over 4,000  meals for students and families to be  distributed through the  Meals for Minds Program Volunteering at the  Second Harvest Foodbank  of Southern Wisconsin;  labeling boxes, boxing and  stacking over 6,000 cans  of vegetables Associated colleagues  honored as the top  fundraising team at the  stair climb event for the  greater Chicago Cystic  Fibrosis Foundation 13,742 voluNTeeR HouRS 798 colleAgue PARTIcIPANTS Volunteer activities have taken place at hundreds  of NoNPRofIT  oRgANIzATIoNS throughout our footprint. Our vision of becoming the most admired Midwestern financial services company begins with  delivering exceptional service to our customers and being actively involved in our communities. Early in 2010, we launched a  new Vision and Values Statement  for Associated that sets the  foundation for how we think about our business and our  strategies. As part of our plan  to focus our actions in order to  align with our Vision and Values,  we have recently created our  Customer Promise: As an Associated customer, your experience with us should be as  pleasant as possible.  We are committed to meeting your needs. And, should you encounter a problem, we will be fair and work hard to  resolve it. • You will be treated in a professional and friendly manner in every interaction. • You will experience responsive service with consistently high quality. • You will work with a knowledgeable and capable team. • We will guard and secure your personal and financial information at all times. • We will communicate clearly, so you can easily make informed decisions. • We will provide the professional advice and solutions you require. Customer Promise — 5 —