 increase the flow of Chinese travellers in the EU, in particular Chinese Free Individual  Travellers (FITs), with high revenues, interested in lesser known destinations and  travelling outside high season;   stimulate investment opportunities for EU companies in China where domestic tourism is  booming.   bring together EU tourism operators$^{7}$ from different EU Member States, helping them to forge  flexible transnational partnerships;  give EU tourism operators business opportunities by putting them in contact with relevant  Chinese operators on the occasion of B2B events, priority being given to SMEs operating  in more than one EU Member State;   support the development and the visibility of trans-European touristic products in China,  which may include:  o trans-European thematic Routes around World Heritage sites developed by UNESCO  thanks to EU funding (https://visitworldheritage.com/en/eu) and/or  o trans-European touristic products supported by the EU under the COSME programme  and  other  EU  funding  programmes  (e.g.  European  velo  Routes  http://www.eurovelo.com/fr/eurovelos) and/or  Compiling market intelligence and educational material on how to attract & welcome  Chinese travellers in the EU as well as how to service travellers in China.$^{8}$   Formatting$^{9}$ these best practices for dissemination via the EU Tourism Business Portal,  and the platform(s) developed under the Joint Promotion Platform developed by the  European Travel Commission with EU financial support (e.g. https://ecty2018.org/).  6 9 Formatting refers to presentational work (e.g. turning the first page of a document into a clickable icon with standard  dimensions) and conversion to standard formats (pdf for static documents, mp4 for animations …).  8 The contractor will complement what has been compiled on the 2018 EU-China Tourism Year site  (https://ecty2018.org/ready-for-china/). 7 EU tourism operators refer mainly to private legal entities such as SMEs and the industry, but also to public legal entities  developing or promoting tourism services, in order to take into account the specificities of the tourism sector (cf. role and  variable status of Destination Marketing Organizations, museums, etc).  Only  EU operators established in an EU Member  States are eligible in the context of the Preparatory Action.  The tender should indicate which information sources will be targeted by priority, how it  intends to identify best practices and the methodology for compiling best practices.  (Mandatory requirements)  The contractor is requested to undertake the following tasks:  Cultural Routes certified by the Council of Europe (e.g. European Route of ceramics or the  Viking Routes http://www.culture-routes.net/).  Its specific objectives are to:  Detailed characteristics of the purchase  1.4.2 Work Package 1 – Collecting and disseminating best practices  1.4.2.1