Herdez ®  salsas, sauces,  and foods bring the au- thentic, traditional taste  of Mexico to any eating  occasion.  Herdez ®  salsa  is Mexico’s No. 1 brand of  salsa and is made with  simple, quality ingredients,  offering consumers and  foodservice operators the  genuine Mexican flavor  they crave. The majority of the U.S. population will  be non-white by 2050, driven by growth  in Hispanic households. 2050 – 2010 U.S. Census Data Mexico’s No. 1  salsa brand Uno. Dos. Taste.  Simple guacamole  goodness  Bold and authentic  flavors are always  on-trend. Through  our MegaMex Foods  joint venture, we are  a leading player in  the Mexican foods  category and helping  to bring the spirit of  Mexico to every table  with strong, high performing brands. Guacamole is fast becoming  one of the country’s hottest  condiments and  Wholly Guacamole ®  products have  been the No. 1 selling brand  of refrigerated guacamole  in the United States for ten  years running. 2014 annual report 9 f lavors authentic There’s fun and flavor for  everyone with  CHI-CHI’S ® Mexican foods.  CHI-CHI’S ® tortillas are delicious,  wholesome, and versatile  items, great for tacos, burritos, and roll-ups, or  cut into bite-sized snacks  or appetizers.