2 MARCH 2013 PUT AN END TO ANNUAL  SERVICE CONTRACTS.  Un-carrier 1.0 Consumershatelong-termservice contracts,costlyoveragesandcomplicated  serviceplans.SoT-Mobilegotridofthem. OurSimpleChoiceplanprovidesunlimited everything,withoutanannualservice contract,withsimple,straightforwardpricing. T- Mobile tackled consumer pain points and rewrote the rules of wireless.