HON INDUSTRIES 2003 H E A R T H & H O M E T E C H N O L O G I E S : H O T ! H O T ! H O T ! A C A S E S T U D Y I N E X P A N D I N G M A R K E T S With four brand names under the Hearth & Home Technologies  umbrella, we are collectively the world’s largest fireplace manu- facturer, the country’s premier fireplace brands, the most rec- ognized name in the industry, and the preferred brands among  home builders. As the leading provider of hearth and home prod- ucts and services, we make houses feel more like homes.  Our newest store in Eagan, Minnesota, for example, is  living proof that we’re succeeding in growing core product  share by getting closer to consumers. One customer, a St. Paul,  Minnesota veterinarian, recently had a typically dynamic retail  experience at the Eagan store. He’s among a large group of  people who own at least one of our hearth products — and  who comes back for more. He explains: “When we moved into  our house, there were three fireplaces built into the family  room, living room, and kitchen. Since we used them every day  and liked them so much, we decided to convert our three- season porch into a year-round porch.” In addition to our commanding leadership position in  manufacturing the two strongest hearth and home product  brand names — Heatilator ®  and Heat-N-Glo ®  — we also offer  innovative wood fuel technology, fireplaces, and stoves through  Quadra-Fire TM , while Fireside Hearth & Home distributes, ser- vices, and sells fireplace systems. What are we up to with all our great brands? We are  meeting a broad range of customer needs, particularly by sell- ing both to consumers and builders through a network of  independent and company-owned, stand-alone, or gallery- style design and installation centers. These Fireside Hearth &  Home design centers — visually impressive and aspirational  in setting — manifest our proprietary concept of elevating the  hearth retail, installation, and distribution experience to a new  level of sophistication and service. Since there is no other  nationally branded hearth retailer in the industry, we are once  again changing the game by being first-to-market innovators. “We all went to the Eagan store to purchase our fourth  Heat-N-Glo ®  fireplace. Once we were walking around the store,  taking in the lifestyle environments that are set up and dreaming  about what our house could look and feel like, we realized we  wanted more! We saw an amazing stone surround setting in one of  the store displays — and before you knew it, we had bought the  whole wall. Not only does our new fireplace now have a beautiful  aesthetic and terrific functionality, but so does our porch. Because  the surround wall installation was so surprisingly easy and clean,  we’re even considering our next purchase.”  27