MSA 2011  EMERGING MARKETS  SUCCESS CHIL E MEXICO KUWAIT CHINA h h h h A K een F ocus on  E mer ging  Mark ets  – Helping Dr ive MSA’s Success in 2011 In the very early years of MSA, the company predominantly  served customers in the United States. Today, however,  more than half of MSA’ business is derived from outside the U.S., as we help protec t people throughout the world.  As an essential element of our Cor porate Strategy, MSA’s  focus on emerging markets was indeed an important  driver behind our recor sales in 2011, with, for example,  sales in Asia up 25 percent year over year, and sales in Latin  America up 28 percent. During 2012 and beyond, we plan  to continue to make investments in these regions as we  advance MSA’s strong positions in these critical markets. Here, briefly, are the stories of four global successes in 2011,  representative of the many acc omplishmen ts MSA achieved  in emerging markets over the past y ear.  Our e ff orts to increase MSA ’s presence in growing, emerging markets hav been a key element of the  company’s growth for decades. For this reason, in 2008,  MSA’s Corporate Strategy charted a new long-range  course for the compan that included placing an even  greater focus on growing the MSA brand in emerging  markets of the world. I particular, these markets include  Latin America, Eastern Eur ope and the Russian CIS region,  China, the Middle East, I ndia, and in Southeast Asia, with  an emphasis on key industrial markets such as oil, gas and  petrochemicals, mining and construction.  6 MSA 2011 ANNUAL REPORT