STRATEGIC OBJECTIVES AND VALUE DRIVERS At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading  the enablement of seamless, and reliable experiences across any device, place or time.  Our mandate is to deliver long-term value and industry-leading shareholder returns.  To sustain our lead as the top integrated telecommunications and media company in Canada, our actions and investments are guided by the following six long-term strategic objectives: Focus on evolving our cross-device  integration to enable seamless,  reliable and easy-to-use experiences  anytime, anyplace and anywhere; on  delivering a differentiated range of  devices and device-related services;  and on enabling greater integration  of our media assets across screens. Reinforce our fastest and most reliable  networks by expanding our LTE  network to a wider proportion of the  Canadian population, continuing to  increase broadband Internet speeds  to capture and monetize the growth  in data consumption, and further  enhancing our TV platform with next  generation features and functionality. Expand the reach of our networks and  services through new construction and  targeted acquisitions that complement  our existing platforms; by more widely  deploying products and services; and  by expanding the reach of key media  brands nationally and across our digital  platforms. Constantly improve the experience  that customers have using our  products and services by making it  easier for them; providing the tools  and resources customers need to use  our products with confidence; being  attuned to our customers’ evolving  needs; and continuing to simplify our product offerings. Continue to focus on cost-optimization  initiatives and organizational efficiency  by improving service delivery; reducing  complexity; focusing on fewer, more  impactful projects; managing expenses,  and working closely with key suppliers. Continue to develop targeted new  growth areas of our business, including  machine-to-machine communications,  mobile commerce and video, sports,  business communications services, local and digital media services, and home automation. FOR A DETAILED DISCUSSION OF OUR STRATEGIC GOALS AND OBJECTIVES, SEE THE “ OUR STRATEGY ” SECTION IN THE ACCOMPANYING MD&A LATER IN THE REPORT. 04 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT DRIVE FUTURE GROWTH  OPPORTUNITIES IMPROVE PRODUCTIVITY AND COST STRUCTURE STRENGTHEN THE CUSTOMER EXPERIENCE DELIVER DIFFERENTIATED END-TO-END CUSTOMER  EXPERIENCES MAINTAIN INDUSTRY-LEADING  NETWORKS  EXPAND OUR SERVICES REACH DELIVER INDUSTRY-LEADING SHAREHOLDER RETURNS