10 INDUSTRY TRENDS SPOTLIGHT Bridging electronic payments in emerging markets New business solutions are thriving as traditional banking  environments transition rapidly from cash to electronic payments  and transactions. Although bank card use is just starting in these markets, the demand  for non-cash payment is gaining momentum. The foundation for this  marketplace is rapidly taking shape with greater technology support, well-designed infrastructure and rapidly growing networks, as well  as a critical mass of users. So the shift to new electronic payment  channels is on, and the number of electronic financial transactions  has grown tremendously.  hile credit is used for electronic transactions in Western Europe and North America, the model is quite different in many “cash-based” economies around the world. And that’s where Euronet continues to look for new opportunities – particularly in the emerging  W markets of Central Europe, the Middle East, Africa,  Asia-Pacific, Latin America and the Caribbean. Euronet Worldwide continuously monitors cash-based economies to  identify their readiness to embrace electronic payment and transaction alternatives. With ATM, point-of-sale (POS), interactive voice response (IVR), Internet, mobile solutions and other innovative payment options, we can play a vital role in developing the electronic payments fabric  of these countries. In Greece, we are delivering ATM outsourcing solutions for a number  of multinational banks with Greek operations. For Credigen Bank in Hungary, we are helping to open up the consumer credit market to a  new base of shoppers who can perform POS and ATM transactions  over Euronet’s network. And in the Czech Republic we are providing  outsourcing services for ABN AMRO’s Visa Charge Card Program. Looking ahead, we see great potential for extending Euronet’s brand into cash-based markets and for connecting  a new world of users to dynamic transaction services. Since entering Poland in 1995, Euronet Worldwide has become one of the largest transaction processing service providers in the country, establishing a network of over 600 ATMs and providing software to eight major banks. Our agreement for electronic airtime distribution with all three mobile phone operators in the country – ERA GSM, Plus GSM and IDEA Centertel – further  confirms that Euronet is embedded in the financial payments fabric in Poland. developed compared to western economies, Poland is one of the most dynamic and promising markets in all of Europe. Although still under- The Promise of Emerging Markets Expanding Poland’s Payment Infrastructure