> We constantly study consumers’ preferences in order to provide products that deliver the safety, quality, convenience, consistent  performance and great taste they desire. Consumers have rewarded our efforts with strong acceptance and repeat purchases. perfect, every time respecting your time delivering great taste – the bolder, the better! When it has to be perfect, smart cooks choose Hormel Foods products. Our  Hormel Always Tender beef and pork tenderloins and Jennie-O Turkey Store flavored turkey tenderloins are  known for their consistent flavor and moistness. The result:  consumers enjoy a flawless meal and we enjoy higher margins  by converting commodity meats and poultry into convenient, value-added products. Most days, consumers need quick solutions for family meals.  We are pleased to oblige with Hormel microwave meals, the  smart choice for great flavor and nutrition in 90 seconds. Our new, multi-dimensional support program, called  Your Personal Chef With Fresh Ideas , has been very well received by consumers nationwide. The web-enabled program provides consumers with easy meal solutions that are ready in 30 minutes or less and valuable tips and ideas on family and lifestyle issues.  Check out the  Your Personal Chef With Fresh Ideas Web site at www.hormel.com/personalchef Today’s consumers are increasingly diverse and want more flavor in every bite. Hormel Foods is poised to help make every meal a festival with its full line of authentic and mainstream ethnic products, which provide additional growth opportunities for our packaged foods business. Sales of the  Herdez family of authentic Mexican products increased seven percent in fiscal 2004, while both Carapelli olive oil and the  Patak’s line of Indian foods gained market share. The Chi-Chi’s line of salsas offer a wide range of varieties that satisfy more mainstream tastes. 2004 Annual Report 9