H O N I N D U S T R I E S 2 0 0 3 For more than a century, Gunlocke has been known almost  exclusively for quality wood seating and case goods. Today’s  Gunlocke is about transformation. Our goal is to leverage our  history and experience in fine wood furnishings to achieve new  levels of leadership in a competitive market segment. We are  building our brand into a leading provider in the contract furni- ture market through a stronger focus on our most promising  customer segments — and through fine-tuning our design and  manufacturing to best meet their unique requirements. The majority of our current efforts are on wood office  solutions for the private office segment: customers in the busi- ness of delivering professional services. Typically, they’re  medium to large law, accounting, and investment firms, as well  as certain segments of federal and state government. Of course,  they’re all wood lovers seeking beautiful, tailored wood solu- tions, which they believe project an image of stability, security,  success, and prestige. We agree. We’re designing new product solutions to meet these  customers’ changing needs. We’re applying all that we’ve  learned over the years — on our production lines and through  conversations with our customers — to improve our manufac- turing processes and achieve our best product quality ever. Our  goal is to develop highly functional, task-specific, wood and  mixed material solutions that retain status appeal while hold- ing costs in check.  From new products to new showrooms, everything  we’re doing today reflects our allegiance to our customers’  desire for continuous improvement, fresh styling, superior  quality, beautiful craftsmanship, and highly customized solu- tions. Our design-savvy attitude is geared to the eye of the  architects and designers who make brand recommendations to  our end-users.  A leading interior designer praises our “consistent  quality, sensitivity to critical time frames and quick delivery,  and capability to change detailing and finishing to achieve a  custom look.” He also speaks about the “high touch” of  Gunlocke products, the kind of warmth, comfort, and natural- ness that is associated with fine wood. Citing his work with  one accounting firm that has been a client for 20 years: “We  could have chosen any brand for their office renovation, but we  chose Gunlocke for your blend of value and quality. Clients  want both — and you give them what they need.” 21 G U N L O C K E : Y O U W O O D L O V E M E A C A S E S T U D Y I N T R A N S F O R M A T I O N