ATTAINING LEADERSHIP IN OUR INDUSTRY AND THE  PRIVILEGE OF BEING CANADIANS’ COMPANY-OF-CHOICE IS  ABOUT DELIVERING THE BEST INNOVATIVE SERVICES WHILE  BEING A RESPONSIBLE BUSINESS – AIMS THAT ARE DEEPLY  CONNECTED.  Each year we work hard to build a more sustainable business and  contribute to building a more sustainable world. Applying social and  environmental responsibility throughout Rogers’ daily operations – and  beyond our own walls to our supply chain and communities – helps us  attract customers, enhance employee recruitment and retention, mitigate  risks and provide value to all of our stakeholders.  To create a great workplace, we focus on all aspects of the employee  experience – investing millions in employee training and development,  providing attractive compensation and benefits, and developing a  16 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT SOCIAL  RESPONSIBILITY YOUTH  EDUCATION EMPLOYEE  EXPERIENCE COMMUNITY  INVESTMENT ECONOMIC  CONTRIBUTIONS ENVIRONMENTAL  RESPONSIBILITY GOOD  GOVERNANCE ARTS & CULTURE ETHICAL SUPPLY CHAIN LOCAL SHELTERS & FOOD BANKS