MANAGEMENT’S DISCUSSION  AN D ANALYSIS COMPETITION MEDIA DIVERSIFIED CANADIAN MEDIA COMPANY $1.7 BILLION (%) 20 1 3 MEDIA REVENUE MIX TELEVISION 42% THE SHOPPING  C HANNEL 1 7% PUBLISHING 1 4% RADIO 1 3% SPORTS ENTERTAINMENT 1 4% We have a broad portfolio of media properties, which most significantly includes: GLYPH<129> category-leading television and radio broadcasting properties GLYPH<129> multi-platform shopping GLYPH<129> publishing including Next Issue Canada GLYPH<129> digital media GLYPH<129> sports media and entertainment GLYPH<129> exclusive 12-year licensing agreement with the NHL to broadcast all national live hockey games within Canada in multiple languages on all platforms beginning with the 2014- 2015 season. A NETWORK OF MEDIA ASSETS THAT REACHES CANADIANS COAST-TO-COAST Our radio stations compete mainly with individual stations in local markets, but they also compete: Television and specialty services compete for viewers and advertisers with: The Shopping Channel competes with: Competition in Sports Entertainment includes: Our magazines and other publications compete for readership and advertisers with: 2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 47 GLYPH<129> nationally with other large radio operators, including satellite radio operator Sirius/XM, the CBC, Bell Media and Corus Entertainment GLYPH<129> with other media, including newspapers, magazines, television and outdoor advertising GLYPH<129> with new technologies such as online web information services, music downloading, portable media players and online music streaming services. GLYPH<129> retail stores, catalogue, Internet and direct mail retailers GLYPH<129> infomercials that sell products on television GLYPH<129> other television channels, for channel placement, viewer attention and loyalty. GLYPH<129> other Canadian magazines GLYPH<129> foreign, mostly US, titles that sell in significant quantities in Canada GLYPH<129> online information and entertainment websites. GLYPH<129> other Toronto professional teams, for attendance at Blue Jays games GLYPH<129> other Major League Baseball teams, for Blue Jays players and fans GLYPH<129> other local sporting and special event venues. GLYPH<129> other Canadian television stations that broadcast in their local markets, including those owned and operated by the CBC, Bell Media and Shaw Media, some of which have greater national coverage GLYPH<129> other specialty channels GLYPH<129> other distant Canadian signals and US border stations given the time- shifting capacity available to digital subscribers GLYPH<129> other media, including newspapers, magazines, radio and outdoor advertising GLYPH<129> content available on the Internet. Radio We operate more than 50 AM and FM radio stations in markets across Canada, including popular radio brands such as 98.1 CHFI, 680 News, Sportsnet 590, The FAN, KISS 92.5, JACK FM and SONiC. Television We operate several conventional and specialty television networks: GLYPH<129> City network, which together with affiliated stations, has distribution to over 80 % of Canadian households GLYPH<129> OMNI multicultural television stations GLYPH<129> Specialty channels that include Outdoor Life Network, The Biography Channel (Canada), G4 Canada and FX (Canada) GLYPH<129> Sportsnet’s four regional networks and Sportsnet One, Sportsnet World and Sportsnet 360 GLYPH<129> The Shopping Channel, Canada’s only national televised shopping channel which generates a significant and growing portion of its revenues from online sales. Publishing GLYPH<129> We publish many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, Hello! Canada and Canadian Business GLYPH<129> We are a leading publisher of marketing, medical, financial and trade publications GLYPH<129> We also have a broad digital presence with a number of online publications, and are extending content across new platforms GLYPH<129> We deliver exclusive and unlimited access to a catalogue of more than 100 premium Canadian and US magazine titles through Next Issue Canada digital magazine service offering. Digital Media Our online and mobile digital media platforms include digital advertising across websites and mobile platforms, digital content subscriptions, and commerce solutions. Sports Entertainment We own the Toronto Blue Jays, Canada’s only Major League Baseball team, and the Rogers Centre event venue, which hosts the Toronto Blue Jays’ home games and other professional league games, concerts, trade shows and special events.