 ■  Consumer Banking Financial Consulting Business SMFG  2011 8 SMFG Group companies are enhancing their financial services  for clients. Some of SMBC’s noteworthy achievements in  this area for fiscal 2010 are investment trusts outstanding of  ¥2.725 trillion (as of March 31, 2011); foreign bonds and yen- denominated bond sales of ¥198 billion; pension-type insurance  sales of ¥192.1 billion; single premium whole life insurance sales  of ¥200.5 billion; and housing loans outstanding of ¥14.4908  trillion (as of March 31, 2011). proportionally to fund performance while guaranteeing a  minimum death coverage; 3) whole-life insurance with an option  enabling conversion to medical or nursing-care insurance; and  4) whole-life insurance with added-coverage for cancer surger- ies and hospitalization. As for Japanese government  bonds for individuals, SMBC started  offering three-year maturity products  in June 2010 in addition to our existing  five- and ten-year maturity products. We continue to offer a wide  range of foreign-currency and yen- denominated bonds appropriate  for our clients’ needs. In April 2010,  SMBC began financial instruments  intermediary services for individuals as  an agent of SMBC Nikko Securities, in addition to SMBC Friend  Securities. In January 2011, the operations of SMBC Friend  Securities related to SMBC’s financial instruments intermediary  and other services were integrated into those of SMBC Nikko  Securities. We believe that it is important to support and follow up our  clients even after they have purchased our products. As part of  our fulfilling this commitment, we take numerous measures to  keep clients up-to-date with new developments — by having  seminars regarding funds performances, monthly issuances  of special market reports, and mailing of financial statements  detailing assets performance. We develop new products and services to enable us to respond to  the diversified needs of our clients. For instance, our housing loan  with insurance for major serious illnesses had an outstanding loan  balance of ¥1,750 billion, as of March 31, 2011. In September 2010, SMBC began accepting accelerated  full-sum repayments of housing loans through the  SMBC Direct online banking service. With this service, over-the-counter  procedures can now be completed at home or other remote  locations. This service significantly contributed to maximizing  convenience for our clients. Consequently, we are accommodating the diverse needs  of our housing loan clients via the Internet along with existing  services for partial early repayment and the option to change the  interest rate to either floating or fixed rates. Following the enactment of the “Act Concerning Temporary  Measures to Facilitate Financing for Small and Medium-Sized  Enterprises, etc.,” we appointed specialists to provide consulta- tions and assistance with clients having difficulties in repaying  their mortgage at all bank branches as well as at the nine special  Loan Support Offices located nationwide. We will continue to provide more personalized and expe- dited support and services for such clients. In fiscal 2010, SMBC continued to  enhance its product line up of invest- ment trusts, pension-type insurance,  life insurance and other financial  products. For investment trusts, the bank  has expanded its product range to  include funds which invest in emerg- ing market sovereign bonds and  corporate bonds, funds which invest  mainly in bonds issued by worldwide  public utilities companies, and  Australian dollar-denominated foreign investment trusts which  invest in international high-yield bonds. SMBC increased its number of  funds to a total of 33 (as of March  31, 2011) for transactions avail- able exclusively on the Internet and  mobile phones; this particular service  was launched in October 2009. The  bank also conducted its time-limited  campaign of charging no load and  discounts on sales commissions, and  cash back campaigns to clients. As for insurance products, we  respond to our clients’ needs by selling  level-premium life insurance products at all branches in Japan  and enabling those clients having difficulties coming down to  our branch during regular banking hours to request information  materials and application forms through ATMs (started from  August 2010) and the Internet (started from February 2011).  In addition, the bank began offering four new types of over- the-counter products:  1) pension-type insur- ance which switches  to a stable investment  strategy after securing  the targeted profit;  2) a whole-life policy,  of which the insured  amount increases Loan Business ATM screen Business Overview