annual report 2011 (massi vel y mul t i pl ayer onl i ne) games t o pl ayer s i n  bot h W es t er n mar ket s and Chi na, r es pect i vel y. I n  201 2, we have sever al gl obal gami ng i ni t i at i ves  bas ed on Has br o br ands , i ncl udi ng MONOPOLY, TRANSFORMERS and BATTLESHI P. W e al so know the m arri age between the di gi tal  and t he anal og gami ng wor l d wor ks bot h ways. Insu p o rto fth is, w erecen tlyen teredin toan excl usi ve, wor l dwi de st r at egi c al l i ance wi t h Zynga, thew orl d’ s l eadi ngsoci al gam edevel oper w i th  mo r e t h a n 2 4 0 m i l l i o n a v e r a g e mo n t h l y a c t i v e u s e r s inover175countries. Throughthisagreem ent,  Ha s br o h a s obt a i n e d t h e l i c e n s e t o de v e l op a n d  di s t r i but e wi de- r angi ng pr oduct l i nes bas ed on  Zy nga ’ s ga me br a nds , i nc l udi ng FARMVI LLE, CI T YVI L L E , a n d WORDS WI T H FRI ENDS , i n a number of t oy and game cat egor i es . Thi s deal al so  cr eat es oppor t uni t i es f or co- br anded mer chandi se  featuringacom binationof bothHasbroandZynga  br ands . The fi rst products under thi s l ong- term agr eement ar e pl anned f or Fal l 201 2. Fi nal l y, to m ake al l thi s happen, we have a new Ha s br o ga mi n g t e a m , wi t h a l ot of t a l e nt f r om  out s i de t he t r adi t i onal boar d game ar ena. W e have  investedinthisteam , establishingthenewG am ing  Ce n t e r o f E x c e l l e n c e i n Rh o d e I s l a n d , a n d t h e y a r e re- i m agi ni ngour brands, creati ngnewtechnol ogi es  and i nvent i ng newbr ands. W e cont i nue t o bel i eve  that, throughacom bi nati onof face- to- face, o ff  - the- boar d and di gi t al gami ng, t her e i s an oppor t uni t y  togrowour gam i ngbusi ness i n2013andbeyond. We h a v e a s o l i d f o u n d a t i o n u p o n w h i c h t o b u i l d , a s Ha s br o h a d e i ght of t h e t op t e n ga me br a n ds i n t h e U. S . l a s t y e a r . The devel opment of di gi t al gami ng exper i ences i s one el ement of t he mul t i - di mens i onal i mmer s i ve  exper i ences we ar e cr eat i ng f or Hasbr o consumer s  and t he br ands t hey l ove. Today, i n addi t i on t o our di gi t al gami ng exper i ences , gl obal cons umer s can  exper i ence our br ands i n movi es , i n t el evi si on and  throughl i censi ngandpubl i shi ng. I n f eature fi l ms, we currentl y work wi th f our  ma j o r s t u d i o p a r t n e r s : P a r a mo u n t , R e l a t i v i t y , As we f urther devel op our l i censi ng and publ i s hi ng t eams , i t i s i mpor t ant t o r ecogni ze t hat our e ff  orts tradi ti onal l y have beenfocusedi nthe  U. S . To f u r t h e r de v e l op ou r gl oba l c a pa bi l i t i e s , we a d d e d n e w l i c e n s i n g p e r s o n n e l i n t o ma r k e t s gl obal l y, i ncl udi ng Chi na, Rus s i a, Pol and and Mexi co  tobri ngtobear our ful l l i censi ngpotenti al i nal l our geogr aphi es . W e ar e f ocus ed on s i gni fi  cant  and gr owi ng l i censed cat egor i es ar ound t he wor l d, includingapparel, hom eandpublishing.  I n the U. S. , di stri buti on i s pri m ari l y on THE HUB, wh e r e we a r e on e ye a r i nt o t h e l a un c h of t h e al l - newHUBt el evi si on net wor k and t he r at i ngs  trends conti nuetobeposi ti ve. Thefourthquarter  of 201 1 was t he fi rst quar ter we hadyear- over- year  compar i sons f or THE HUB, and dur i ng t he quar t er THE HUB pos t ed 31 % gai ns i n t ot al day agai ns t Ki ds 2 t o 1 1 . The net wor k post ed gr owt h t hr oughout 201 1 and Hasbr o St udi os pr ogr ammi ng account ed f or fi  ve  of t he t op t en s er i es f or t he year . Turni ng to tel evi si on, our gl obal i ni ti ati ves ar e maki ng r eal pr ogr ess wi t h Hasbr o St udi os  pr ogr ammi ng nowai r i ng gl obal l y i n over 1 40  count r i es t hi s year. I nt er nat i onal per f or mance so  far hasbeenverygood, w ithHasbroStudiosshow s  consi st ent l y del i ver i ng t op r at i ngs among our key  demogr aphi cs . By t he end of 201 2, we pl an t o  have pr oduced al most 600 hal f - hour s of or i gi nal pr ogr ammi ng and, becaus e we knowt hat ki ds lovetow atchtelevisioninall form sandform ats,  we ’ r e d i s t r i b u t i n g t h e s e s h o ws e v e r y wh e r e k i d s a r e consumi ng cont ent - t el evi si on, onl i ne, DVDs, t abl et s  and mobi l e appl i cat i ons. Sony and Uni ver s al , whi ch pr ovi des us acces s t o  amazi ng t al ent and t r emendous r esour ces. I n 201 2, tw ofi l ms basedon Hasbro brands are schedul ed  for global release. F irst, inpartnershipw ith  Un i v e r s a l , Battleship i s schedul ed to debut i n Apr i l internationallyandinM ayintheU .S.; andtogether  wi t h P a r a mo u n t , G.I. Joe: Retaliation , w ill h itth eatres  inJune. Potential futurefi  l ms basedon other  Ha s br o br a n ds a r e u n de r de v e l opme nt , i n c l u di n g  OU I J A , t h e f o u r t h T R ANS FORME RS fi  l m, STRETCH  ARMS T RONG , CANDY L AND , RI S K , MONOP OLY  and CLUE. Developing New Immersive Experiences