At First F inancial B ankshar es, we are not  a complicated company. Our value is easy to calculate because our numbers are easy to follow. The same holds true for our values. We believe in doing business the right way – from our boardrooms to our mailrooms. Maybe it’s our West Texas roots, but we still appreciate the days when a handshake was binding. The relationships we have developed with our customers bear this out. More and more, in communities across Texas, we’re the banks people turn to for financial services. The result has been strong, consistent, above-sector perform- ance for our shareholders. How do values drive value? Let us explain.