annual report 2011 The combination of global fi lm, television and  licensing e ff  orts provides Hasbro with a foundation  upon which we can expand our global consumers’  immersive experiences with Hasbro brands.  four million children worldwide. Our Team Hasbro  employee volunteers also contributed over 18,000  hours to make a di ff  erence in our communities and  we continue working to inspire young people to make  their mark on the world through our founding support  of generationOn, the global youth service movement  and youth enterprise of Points of Light. Our e ff  orts in  our communities are something Hasbro employees  globally are proud to be a part of.  Hasbro’s heritage of playing right - for our customers,  our environment, our communities and our employees  - is embedded in our culture. We believe it will be the  companies that recognize, systematically address and  sustain strong corporate social responsibility (CSR)  practices, and view such practices as a strategic  imperative that will enjoy the greatest success today  and well into the future. In 2011, we took great strides in our CSR e ff  orts  when we issued our fi rst comprehensive CSR report. Hasbro has already begun to phase out PVC from  some packaging, and has set a goal to completely  eliminate PVC in new packaging produced by Hasbro  beginning in 2013. Phasing out PVC in packaging is  the most recent e ff  ort in a long series of sustainable  packaging initiatives we have undertaken, all of which  are designed to minimize the impact on our natural  resources.  We are also honored to be the recent recipient of several prestigious recognitions, including being  named on Ethisphere’s 2012 “World’s Most Ethical  Companies” list; receiving the U.S. EPA’s Climate  Leadership Award for Excellence in Greenhouse Gas  Management Goal Achievement; and for the second  year in a row, being named on Fortune’s 2012 “100  Best Companies to Work For” list. Importantly, in 2011, Hasbro contributed over $15 million in philanthropic support through the Hasbro  Children’s Fund and our Gift of Play product donation  program to help make a di ff  erence for more than  We are committed to our branded play strategy  and believe it is working, but we recognize there are  areas where we need to improve our execution. We  value your continued support and participation along  this journey as we strive to unlock greater potential  from our Hasbro brands globally and share that  success with you, our fellow shareholders.  We have invested in the infrastructure to move  from global aspirations to global execution and are  positioned to capitalize on the innovation in our  brands all around the world. We are committed to returning our U.S. and Canada segment to historical levels of performance  and transforming our traditional games business into  a globally expansive Hasbro gaming enterprise. Today, our global Hasbro teams are focused on the  core tenants of our branded play strategy: creating  the most innovative play experiences in the industry,  inventing new brands, keeping momentum in our  international businesses, and regaining it in the U.S.  and Canada, and delivering new immersive brand  experiences for our consumers.  For Hasbro, CSR is a journey of innovation and  continuous improvement. We invite you to learn more  about our e ff  orts at www.hasbro.com/csr. Playing Right Transforming into a Global Branded Play Company Alfred J. Verrecchia Chairman of the Board Brian D. Goldner President and Chief Executive O ffi cer