A L L S T E E L : A N A N T I D O T E T O T H E O R D I N A R Y A C A S E S T U D Y I N Q U A L I T Y H O N I N D U S T R I E S 2 0 0 3 Great, high-quality design creates better work environments  and happier end-users. Whether we’re building lateral files (the  first product for which we became known) or designing award- winning seating, like our #19 ®  chair, the Allsteel core message  remains constant: the highest quality in functionality, dura- bility, and service. communication products. All of our products respond com- pletely to the needs of end-users because that’s where the  design process starts. In all that we do, our main focus is to identify end-user  problems and solve them better than anyone else. The majority  of our customers are large corporations with multiple locations  worldwide. According to the senior vice president responsible  for the global design, construction, and project management  of an internationally renowned financial services company,  “Allsteel offers extremely attractive, cost-effective furniture  solutions. Your manufacturing and service are best in class —  you turn everything around with impressive swiftness. There’s  really not much in the market to beat you.” Well-designed, forward-thinking, and glad to be of  service. Allsteel is proud to uphold our long heritage of quality. Today’s Allsteel is about a broad array of workplace  furniture solutions: new, exciting panel and desking systems,  storage, seating, and tables that offer a unique counterpoint to  the sea of sameness provided by most office furniture. Working  closely with architects and designers, we target the contract  market, providing project-driven and design-oriented office  solutions. Our rapid modeling and prototyping allows for  equally rapid product development, a reflection of our agile,  lean culture. As innovative as many of our products are, design  innovation — for us — is simply what happens along the way to  solving customer problems.  Some of our products, like the #19 ®  chair, are icono- graphically associated with the Allsteel name, and are quite  influential in our brand building efforts. Our two newest enter- prises are Terrace ® 2.6 — a fast-growing systems line providing  enormous flexibility and durability — and Get Set TM  — an incred- ibly versatile line of multi-purpose room tables, chairs, and  20