5-Year Total  Shareholder Return Hasbro vs. S&P 500 and Russell 1000 Consumer Discretionary Index The following graph tracks an assumed investment of $100 at the end of 2006 in the Company’s Common Stock,  the S&P 500 Index and the Russell 1000 Consumer Discretionary Index, assuming full reinvestment of dividends  and no payment of brokerage or other commissions or fees. Past performance of the Company’s Common Stock  is not necessarily indicative of future performance. 2006 2007 2008 2009 2010 2011 Hasbro, Inc. $100 $97 $111 $127 $197 $135 S&P 500 Index $100 $106 $64 $84 $96 $99 Russell 1000 Consumer  Discretionary Index $100 $97 $59 $85 $108 $114 Indexed Stock Price $0 $50 $100 $150 $200 $250 Russell 1000 Consumer Discretionary Index S&P 500 Index Hasbro, Inc. 2011 2010 2009 2008 2007 2006 $100 $97 $111 $127 $197 $135 $99 $114 $96 $108 $84 $85 $59 $64 $106 $97 Note: Data refl ects Hasbro’s fi scal year ends. Source: Data provided by Zacks Investment Research, Inc. Copyright @2012, Standard & Poors. All rights reserved. Used with permission. 