European beef sales plunged after Britain announced the discovery of a likely link between bovine spongiform encephalopathy ( BSE ) , or mad cow disease , and its fatal human equivalent Creutzfeldt-Jakob Disease ( CJD ) .
<response> <misc>European</misc> beef sales plunged after <location>Britain</location> announced the discovery of a likely link between bovine spongiform encephalopathy ( <misc>BSE</misc> ) , or mad cow disease , and its fatal human equivalent <misc>Creutzfeldt-Jakob Disease</misc> ( <misc>CJD</misc> ) . </response>