The new company is called AdOn GmbH and is located in Hamburg , Bernd Schiphorst , president and chief operating officer of Bertelsmann 's New Media business division said on the sidelines of an AOL news conference at the CeBIT Home consumer electronics fair in Hanover .
<response> The new company is called <organization>AdOn GmbH</organization> and is located in <location>Hamburg</location> , <person>Bernd Schiphorst</person> , president and chief operating officer of <organization>Bertelsmann</organization> 's <organization>New Media</organization> business division said on the sidelines of an <organization>AOL</organization> news conference at the <misc>CeBIT</misc> Home consumer electronics fair in Hanover . </response>