Introducing the SEO ETF: Tracking 65 public US companies that generate revenue via search traffic*.

Your $100,000 on January 1st 2023 would have been $227,303 on December 31st, 2024.

💰 Biggest returns:

 - Talkspace (+415%)
 - The RealReal (+902%)
 - Carvana (+4,288%)

💸 Biggest losers:

 - CarParts .com (-82.76%)
 - Rent the Runway (-85.59%)
 - Chegg (-93.67%)

Of course, this is just for fun - please don't take it seriously - and no such ETF exists.

*Some of the companies have very little reliance on Google, while others have much more (e.g. Nerdwallet).

Two weeks ago our public company tracker on Gaps went semi-viral (at least for me) so thought this chart would be fun to put together — inspired by @levelsio who did this a while back with his Deadlift ETF.

You can go to gaps .com/public for more insights on our methodology and the companies involved.

Finally, I checked the numbers multiple times but this was my first time using the Google Finance API so forgive me if any numbers are wrong. Nothing here is financial advice.

P.S. The next Gaps income report is going live this week. Excited to share!