NEW: Allstate CEO Tom Wilson says Americans need to overcome their "addiction of divisiveness" and "accept people's differences" following the terror attack in New Orleans.

If only Shamsud Din Jabbar had heard this message two days ago!

The comment was made at the start of the Allstate Sugar Bowl in New Orleans. 

"Welcome to the All-State Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families."

"We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate, working in local communities all across America to amplify the positive, increase trust, and accept people's imperfections and differences."

"Together, we win."