After years of planning, rigorous testing in three markets, a few delays, and approval by franchisees, the new McValue Menu launches in just 30 hours!

Starting January 7, @McDonalds will roll out a nationally advertised BOGO for $1 offer—the first time in nearly six years we’ve had a unified value platform message nationwide. We all know how well the National $5 Value Meal did in August!

Why is this a big deal? For years, our value messaging was fragmented, with each market running its own promotions. This lack of cohesion meant we didn’t fully capitalize on the strength of a unified voice. Meanwhile, competitors with national value campaigns gained the upper hand.

This new strategy changes that. The McValue Menu isn’t a single menu but a platform combines value deals, local flexibility, and app exclusives—giving us the ability to meet short-term local needs while maintaining a consistent, powerful message. Based on past successes, I expect this platform to resonate with customers for years to come.

It’s not all entirely new or flashy but exactly what we need at the right time. 

R.I.P. D123 Menu…. 🪦