DO NOT LAUNCH A WATCH COMPANY:
Watches are a solved business.
And this is coming from a guy who OWNS A WATCH FACTORY.

Smart watches take up half of all wrist space.
In the US, that is DOMINATED by Apple.

You will not have more function than an apple watch.
You will not provide more value than an apple watch.

So you have to tackle the other half of the market-
You cant win on function, you must win on form.

The other half of the market is dominated by the Swiss

1 french brand in the top 10, 3 Japanese in the top 20.*

(this is estimated total watch revenue and ignores things like unit volume, where casio would win, or total brand revenue where Cartier could be number 1)

And only 1 brand on here would have a healthy prostate- Richard Mille, ironically the most expensive of the brands is the newest.

There is a reason for that-
You will not make a better watch than Seiko.
Seiko makes perfect time pieces, and they do it at a price no one else can compete at.

You will not make a cheaper watch than swatch or casio.
You will not deliver more value than Tissot or Tudor.

And you dont have the history or name recognition of a rolex or cartier.

There is no place in the market left, except the VERY VERY TOP.

Richard Mille made outlandish, modern designs, that were gaudy and gauche to the established Swiss crowd.

And it worked. 
Jacob & Co follows a similar playbook, but they are more jewelry than watches.

Extreme high end, where the potential buyers are literal  billionaires.  Comparing a Jacob to a Rolex is unfair to both parties.

BUT SEAN, WHAT ABOUT MVMT:

MVMT was bought for 100m by movodo in 2018.
But by 2021, they have written off the purchase completely.

Revenue declined, profitability declined, and they stopped talking about it on earnings.

The same thing happened at Fossil.
Sales have fallen from 2.7b in 2017 to 1.4b.
Literally losing 1.3b a year in topline.

The low end of the industry is owned by Timex, Casio, Citizen, and Swatch.

There is no need for a new low end brand.

Unless you are a fucking jeweler, stay out of this industry.

It is solved and it will just break your heart.

Watches are amazing little triumphs of human effort and design.

But it is like cars, music, and movies-
A passion industry where large fortunes become small fortunes.