As much as I think Zuck has hugely improved on his public image, comparing Apple to Meta products is a little dangerous, you may end up embarrassing yourself. 

Apple have been crushing it recent years and while some may rightfully claim smartphones market is stagnating and slowing down, and everyone only do incremental updates (Apple intelligence is raw atm), plenty of other Apple products are doing very well. 

Imo Apple of last 5 years is way more successful than the preceding 5 year span (Apple Pay was huge though)