Jefferies sees 50% upside for Planet Fitness $PLNT, reiterates Top Pick status for 2025

As the "Walmart of Gyms," Planet is a "consistent grower benefiting from secular tailwinds" that will accelerate same-store-sales and unit growth, notes the analyst. They say the rise of healthy living, the company's first price change in 25 years, and a new CEO will drive multiple expansion

Also, Bank of America analyst reiterates Buy, and increases PT to $130 from $110