I respectfully disagree- hope shareholders do well but revenue has been flat/down for last 2 years and is projected to be same for next 2. (2027 Rev Estimates are lower than '23 Revenue) Given it's such a large company it's hard to reaccelerate rev/eps growth on a large base- it's current multiples aren't exactly cheap either. 

There's simply better deals out there- the S&P itself trades at better forward valuations on better projected growth. Brands don't equal a higher valuation, moats do.