Not the first time and it will not be the last time. Klaviyo increased the price in 2022 before going public. They started offering agency services in 2024. Now, they are starting the year with another price increase. Klaviyo is a public company that lost money in the last four financial quarters. They are under pressure to show positive net income for the Wall Street. They went public at $34 and their stock price is at $40 now. 

They will squeeze more from clients and partners while they are trying to go upmarket. That's why companies like @TargetBay can do the right thing for the store owners. We keep adding AI features, better deliverability and customer success without increasing the price. Check us out 👋