I came across this tweet from the founder of MidJourney that's got me thinking...

MidJourney dominated AI image generation for 1.5 years, and when they launched a new product last week, barely anyone noticed.

Partially because of bigger announcements that week.
Partially because of more competition.

But mainly because they've just doing their own thing.

Everyone pointed at their Google Trends chart going down. Called them "dead in the water."

And the founder responded in the tweet below that i think is really cool.

It made me think about how we measure success in tech.

So many folks obsessed with "conquer or die" narratives.

The reality is MidJourney built exactly what they wanted: a well-profitable R&D lab where smart people work on cool things.

He seems pretty stoked. You can just tell by reading the tweet below.

I guess sometimes winning doesn't look like what VCs think it should.

It's whatever you decide winning means. Sometimes that means building the next OpenAI. Sometimes that might mean selling your company one day for $10m. 

No wrong or right. Only what's wrong or right for you.

Good food for thought going into 2025.