The Walmart brand identity work has generated a lot of guffaws and negative commentary. 

But the reality is well described here by Ashwinn. 

And also, sometimes a brand just requires a refresh. I wouldn't consider this a rebrand. It's an evolution rather than a revolution. 

There is an enormous amount of brand equity in the Walmart brand identity. If it ain't broke, don't fix it. But the need to modernize and improve is justified. 

Makes sense when you see it from their perspective and that of their huge and diverse customer base. 

Smart work. I like it.