Which makes it such an asymmetric opportunity at these prices imho. I think people equate the name to the old $BBYQ. Can’t tell you how many people think Bed Bath & Beyond is bankrupt. Rebrands can be painful. 

Folks should realize this is literally a holding company already. $BYON is a combination of BB&B, Overstock, Zulily and various majority ownership stakes in several blockchain companies (2 of which are shining). 

I commend @marcuslemonis for not doing a Series A-1 dividend with $BYON like they did 4 yrs back with $OSTKO (stock price went from $2.75 to $125). Organic growth is better. But the fact he has that in his arsenal, and short sellers are still around is insane to me. They can get vaporized in a moment’s notice if an ex-dividend date is announced, or a multitude of other events related to tZERO or Grainchain. 

Time will tell what will happen. But I’m betting on big things with the company.