Bose-Einstein condensates of polar molecules: anisotropic interactions =   anisotropic mass
  So far the theory of Bose-Einstein condensates (BEC) of polar molecules was based on an ad hoc generalization of equations for spherical atoms. Here I adopt a rigorous pseudo-potential approach to low-energy dipolar interactions and derive a non-linear mean-field Schrodinger equation for a harmonically-trapped condensate. I show that, effectively, the dipolar interactions alter molecular mass. The resulting effective mass is anisotropic: to the leading order the mass is altered only for the motion along the polarizing field. For a typical BEC of spin-polarized magnetically-interacting alkali-metal atoms the effective atomic mass is reduced by 10% from its bare value. For a BEC of polar molecules the mass may be reduced by a factor of a 1,000. 
Andrei Derevianko