On the deformation theory of structure constants for associative   algebras
  Algebraic scheme for constructing deformations of structure constants for associative algebras generated by a deformation driving algebras (DDAs) is discussed. An ideal of left divisors of zero plays a central role in this construction. Deformations of associative three-dimensional algebras with the DDA being a three-dimensional Lie algebra and their connection with integrable systems are studied. 
B.G.Konopelchenko