Continuity of ring *-homomorphisms between C*-algebras
  The purpose of this short note is to prove that if $A$ and $B$ are unital C*-algebras and $\phi : A \to B$ is a unital *-preserving ring homomorphism, then $\phi$ is contractive; i.e., $\| \phi (a) \| \leq \| a \|$ for all $a \in A$. (Note that we do not assume $\phi$ is linear.) We use this result to deduce a number of corollaries as well as characterize the form of such unital *-preserving ring homomorphisms. (This note may be of interest to C*-algebraists as well as algebraists who study noncommutative rings and algebras. It is meant to be accessible to a general mathematician and does not require any prior knowledge of C*-algebras.) 
Mark Tomforde