Quantum amplitude amplification algorithm: an explanation of   availability bias
  In this article, I show that a recent family of quantum algorithms, based on the quantum amplitude amplification algorithm, can be used to describe a cognitive heuristic called availability bias. The amplitude amplification algorithm is used to define quantitatively the ease of a memory task, while the quantum amplitude estimation and the quantum counting algorithms to describe cognitive tasks such as estimating probability or approximate counting. 
Riccardo Franco