Unparticles and electroweak symmetry breaking
  We investigate a scalar potential inspired by the unparticle sector for the electroweak symmetry breaking. The scalar potential contains the interaction between the standard model fields and unparticle sector. It is described by the non-integral power of fields that originates from the nontrivial scaling dimension of the unparticle operator. It is found that the electroweak symmetry is broken at tree level when the interaction is turned on. The scale invariance of unparticle sector is also broken simultaneously, resulting in a physical Higgs and a new lighter scalar particle. 
Jong-Phil Lee