Fictitious Magnetic Resonance by Quasi-Electrostatic Field
  We propose a new kind of spin manipulation method using a {\it fictitious} magnetic field generated by a quasi-electrostatic field. The method can be applicable to every atom with electron spins and has distinct advantages of small photon scattering rate and local addressability. By using a $\rm{CO_2}$ laser as a quasi-electrostatic field, we have experimentally demonstrated the proposed method by observing the Rabi-oscillation of the ground state hyperfine spin F=1 of the cold $\rm{^{87}Rb}$ atoms and the Bose-Einstein condensate. 
Jun Kobayashi, Kosuke Shibata, Takatoshi Aoki, Mitsutaka Kumakura, and   Yoshiro Takahashi