Higgs-Flavor Groups, Naturalness, and Dark Matter
  In the absence of low-energy supersymmetry, a multiplicity of weak-scale Higgs doublets would require additional fine-tunings unless they formed an irreducible multiplet of a non-abelian symmetry. Remnants of such symmetry typically render some Higgs fields stable, giving several dark matter particles of various masses. The non-abelian symmetry also typically gives simple, testable mass relations. 
S.M. Barr
hep-ph