What at all is the Higgs of the Standard model and what is the origin of   families?
  The standard model of the elementary particles is built on several assumptions. The Higgs is assumed to be a scalar, a boson, with the charges of a fermion (in the fundamental representations of the charge groups). No explanation is offered for the existence of families of fermions -- quarks and leptons-- for the charges of these family members, for the appearance of the Yukawas which take care of fermion properties. The theory explaining the origin of families predicts that several scalar fields with the boson kind of the charges (in the adjoint representations of the charge groups) manifest effectively at low energies as the Higgs and the Yukawas. 
Norma Susana Mankoc Borstnik
hep-ph