Improving Web Page Readability by Plain Language
  In today's world anybody who wants to access any information the first choice is to use the web because it is the only source to provide easy and instant access to information. However web readers face many hurdles from web which includes load of web pages, text size, finding related information, spelling and grammar etc. However understanding of web pages written in English language creates great problems for non native readers who have basic knowledge of English. In this paper, we propose a plain language for a local language (Urdu) using English alphabets for web pages in Pakistan. For this purpose we developed two websites, one with a normal English fonts and other in a local language text scheme using English alphabets. We also conducted a questionnaire from 40 different users with a different level of English language fluency in Pakistan to gain the evidence of the practicality of our approach. The result shows that the proposed plain language text scheme using English alphabets improved the reading comprehension for non native English speakers in Pakistan. 
Walayat Hussain, Osama Sohaib and Arif Ali
cs.HC cs.SE