The multiplicative property characterizes $\ell_p$ and $L_p$ norms
  We show that $\ell_p$ norms are characterized as the unique norms which are both invariant under coordinate permutation and multiplicative with respect to tensor products. Similarly, the $L_p$ norms are the unique rearrangement-invariant norms on a probability space such that $\|X Y\|=\|X\|\cdot\|Y\|$ for every pair $X,Y$ of independent random variables. Our proof relies on Cram\'er's large deviation theorem. 
Guillaume Aubrun and Ion Nechita
math.FA