Digital watermarking in the singular vector domain
  Many current watermarking algorithms insert data in the spatial or transform domains like the discrete cosine, the discrete Fourier, and the discrete wavelet transforms. In this paper, we present a data-hiding algorithm that exploits the singular value decomposition (SVD) representation of the data. We compute the SVD of the host image and the watermark and embed the watermark in the singular vectors of the host image. The proposed method leads to an imperceptible scheme for digital images, both in grey scale and color and is quite robust against attacks like noise and JPEG compression. 
Rashmi Agarwal and M. S. Santhanam