Search in Complex Networks : a New Method of Naming
  We suggest a method for routing when the source does not posses full information about the shortest path to the destination. The method is particularly useful for scale-free networks, and exploits its unique characteristics. By assigning new (short) names to nodes (aka labelling) we are able to reduce significantly the memory requirement at the routers, yet we succeed in routing with high probability through paths very close in distance to the shortest ones. 
Shai Carmi, Reuven Cohen and Danny Dolev