Coherent Control of Ultracold Collisions with Chirped Light: Direction   Matters
  We demonstrate the ability to coherently control ultracold atomic Rb collisions using frequency-chirped light on the nanosecond time scale. For certain center frequencies of the chirp, the rate of inelastic trap-loss collisions induced by negatively chirped light is dramatically suppressed compared to the case of a positive chirp. We attribute this to a fundamental asymmetry in the system: an excited wavepacket always moves inward on the attractive molecular potential. For a positive chirp, the resonance condition moves outward in time, while for a negative chirp, it moves inward, in the same direction as the excited wavepacket; this allows multiple interactions between the wavepacket and the light, enabling the wavepacket to be returned coherently to the ground state. Classical and quantum calculations support this interpretation. 
M.J. Wright, J.A. Pechkis, J.L. Carini, S. Kallush, R. Kosloff, and   P.L. Gould