Search for the rare decay B to pi l+ l-
  We present results of a search for the rare flavor-changing neutral-current decay B --> pi l+ l-, based on a data sample corresponding to 209 fb-1 of integrated luminosity collected with the BABAR detector at the PEP-II B Factory. We reconstruct the four exclusive B decay modes B+ --> pi+ l+ l- and B0 --> pi0 l+ l-, where l is either an e or mu. We find no evidence for a signal, and we obtain the upper limit at 90% confidence level on the lepton-flavor--averaged branching fraction to be BF(B+ --> pi+ l+ l-) = 2 x tau_B+/tau_B0 x BF(B0 --> pi0 l+ l-) < 7.9 x 10-8. We also obtain an upper limit at 90% confidence level on the lepton-flavor--violating decay B --> pi e mu of BF(B --> pi e mu) < 9.8 x 10-8. 
The BABAR Collaboration, B. Aubert, et al