On Automatic Continuity of 3-Homomorphisms on Banach Algebras
  A linear map $\phi:{\mathcal A}\to {\mathcal B} $ between (Banach) algebras is called 3-homomorphism if $\phi(abc)=\phi(a)\phi(b)\phi(c)$ for each $a, b, c \in {\mathcal A}$. We investigate 3-homomorphisms on Banach algebras with bounded approximate identities and establish in two ways that every involution preserving homomorphism between $C^*$-algebras is norm decreasing. 
Janko Bracic and Mohammad Sal Moslehian