Hecke algebras of finite type are cellular
  Let $\cH$ be the one-parameter Hecke algebra associated to a finite Weyl group $W$, defined over a ground ring in which ``bad'' primes for $W$ are invertible. Using deep properties of the Kazhdan--Lusztig basis of $\cH$ and Lusztig's $\ba$-function, we show that $\cH$ has a natural cellular structure in the sense of Graham and Lehrer. Thus, we obtain a general theory of ``Specht modules'' for Hecke algebras of finite type. Previously, a general cellular structure was only known to exist in types $A_n$ and $B_n$. 
Meinolf Geck