Cosmology: a bird's eye view
  In this essay we discuss the difference in views of the Universe as seen by two different observers. While one of the observers follows a geodesic congruence defined by the geometry of the cosmological model, the other observer follows the fluid flow lines of a perfect fluid with a linear equation of state. We point out that the information these observers collect regarding the state of the Universe can be radically different; while one observes a non-inflating ever-expanding ever-lasting universe, the other observer can experience a dynamical behaviour reminiscent to that of quintessence or even that of a phantom cosmology leading to a 'big rip' singularity within finite time (but without the need for exotic forms of matter). 
Alan A. Coley, Sigbjorn Hervik, Woei Chet Lim