Personalized recommendation against crowd's popular selection
  The problem of personalized recommendation in an ocean of data attracts more and more attention recently. Most traditional researches ignore the popularity of the recommended object, which resulting in low personality and accuracy. In this Letter, we proposed a personalized recommendation method based on weighted object network, punishing the recommended object that is the crowd's popular selection, namely, Anti-popularity index(AP), which can give enhanced personality, accuracy and diversity in contrast to mainstream baselines with a low computational complexity. 
Xuzhen Zhu, Hui Tian, Haifeng Liu, Shimin Cai
cs.IR cs.SI physics.soc-ph