A Synonym Based Approach of Data Mining in Search Engine Optimization
  In todays era with the rapid growth of information on the web, makes users turn to search engines as a replacement of traditional media. This makes sorting of particular information through billions of webpages and displaying the relevant data makes the task tough for the search engine. Remedy for this is SEO i.e. having a website optimized in such a way that it will display the relevant webpages based on ranking. This is the main reason that makes search engine optimization a prominent position in online world. This paper present a synonym based data mining approach for SEO that makes the task of improving the ranking of the website much easier way and user will get answer to their query easily through any of search engine available in market. 
Palvi Arora and Tarun Bhalla
cs.IR