Quantum Measurement and the Paulian Idea
  In the quantum Bayesian (or QBist) conception of quantum theory, "quantum measurement" is understood not as a comparison of something pre-existent with a standard, but instead indicative of the creation of something new in the universe: Namely, the fresh experience any agent receives upon taking an action on the world. We explore the implications of this for any would-be ontology underlying QBism. The concept that presently stands out as a candidate "material for our universe's composition" is "experience" itself, or what John Wheeler called "observer-participancy". 
Christopher Fuchs and Ruediger Schack
quant-ph physics.hist-ph