Gauging octonion algebra
  By consireding representation theory for non-associative algebras we construct the fundamental and adjoint representations of the octonion algebra. We then show how these representations by associative matrices allow a consistent octonionic gauge theory to be realised. We find that non-associativity implies the existence of new terms in the transformation laws of fields and the kinetic term of an octonionic Lagrangian. 
A.K.Waldron and G.C.Joshi