The Role of the Gricean Maxims in the Generation of Referring   Expressions
  Grice's maxims of conversation [Grice 1975] are framed as directives to be followed by a speaker of the language. This paper argues that, when considered from the point of view of natural language generation, such a characterisation is rather misleading, and that the desired behaviour falls out quite naturally if we view language generation as a goal-oriented process. We argue this position with particular regard to the generation of referring expressions. 
Robert Dale (Microsoft Institute, Sydney, Australia) and Ehud Reiter   (University of Aberdeen, UK)