Why is the black hole entropy (almost) linear in the horizon area?
  We show that essentially pure classical thermodynamics is sufficient to determine Bekenstein's formula for the black hole's entropy, $S=\eta A$. We base our reasoning on the minimal assumption that since black body radiation is describable by classical thermodynamics, so is the complete black hole-Hawking radiation system. Furthermore, we argue that any non-linear correction to the black hole entropy must be quantum mechanical in nature. The proportionality coefficient, $\eta=1/4\ell_P^2$, must be calculated within a semi-classical or full-fledged quantum mechanical framework. 
Gilad Gour, Avraham E. Mayo