Theory of pixel lensing towards M31 I: the density contribution and mass   of MACHOs
  POINT-AGAPE is an Anglo-French collaboration which is employing the Isaac Newton Telescope (INT) to conduct a pixel-lensing survey towards M31. In this paper we investigate what we can learn from pixel-lensing observables about the MACHO mass and fractional contribution in M31 and the Galaxy for the case of spherically-symmetric near-isothermal haloes. We employ detailed pixel-lensing simulations which include many of the factors which affect the observables. For a maximum MACHO halo we predict an event rate in V of up to 100 per season for M31 and 40 per season for the Galaxy. However, the Einstein radius crossing time is generally not measurable and the observed full-width half-maximum duration provides only a weak tracer of lens mass. Nonetheless, we find that the near-far asymmetry in the spatial distribution of M31 MACHOs provides significant information on their mass and density contribution. We present a likelihood estimator for measuring the fractional contribution and mass of both M31 and Galaxy MACHOs which permits an unbiased determination to be made of MACHO parameters, even from data-sets strongly contaminated by variable stars. If M31 does not have a significant population of MACHOs in the mass range 0.001-1 Solar masses strong limits will result from the first season of INT observations. Simulations based on currently favoured density and mass values indicate that, after three seasons, the M31 MACHO parameters should be constrained to within a factor four uncertainty in halo fraction and an order of magnitude uncertainty in mass (90% confidence). Interesting constraints on Galaxy MACHOs may also be possible. For a campaign lasting ten years, comparable to the lifetime of current LMC surveys, reliable estimates of MACHO parameters in both galaxies should be possible. (Abridged) 
E. Kerins (1), B.J. Carr (2), N.W. Evans (1), P. Hewett (3), E.   Lastennet(2), Y. Le Du(4), A.-L. Melchior(2,5), S.J. Smart...