The concept of multifractal elasticity
  A new type of elasticity of random (multifractal) structures is suggested. A closed system of constitutive equations is obtained on the basis of two proposed phenomenological laws of reversible deformations of multifractal structures. The results may be used for predictions of the mechanical behavior of materials with multifractal microstructure, as well as for the estimation of the metric, information, and correlation dimensions using experimental data on the elastic behavior of materials with random microstructure. 
Alexander S. Balankin