A generalization of the Kuga-Satake construction
  The Kuga-Satake construction associates to a K3 type polarized weight 2 Hodge structure H an abelian variety A such that H is a quotient Hodge structure of H^2(A). The first step is to consider the Clifford algebra of H. It turns out that it is endowed with a weight 2 Hodge structure compatible with the algebra structure. We show more generally that a weight 2 polarized Hodge structure which carries a compatible (unitary, associative) algebra structure is a quotient of the H^2 of an abelian variety. 
Claire Voisin (IMJ)