A Note on the p->q norms of Completely Positive Maps
  King and Ruskai asked whether the $p\to q$ norm of a completely positive map $\Phi$, acting between Schatten $p$ and $q$ classes of self-adjoint operators, $||\Phi||_{p\to q} = \max_{A=A^*} \frac{||\Phi(A)||_q}{||A||_p}$, is equal to the $p\to q$ norm of that map when acting between Schatten classes of general, not necessarily self-adjoint, operators. The first proof has been given by Watrous. We give an alternative proof of this statement. 
Koenraad M.R. Audenaert