Reflections in abstract Coxeter groups
  Let $W$ be a Coxeter group and $r\in W$ a reflection. If the group of order 2 generated by $r$ is the intersection of all the maximal finite subgroups of $W$ that contain it, then any isomorphism from $W$ to a Coxeter group $W'$ must take $r$ to a reflection in $W'$. The aim of this paper is to show how to determine, by inspection of the Coxeter graph, the intersection of the maximal finite sugroups containing $r$. In particular we show that the condition above is satisfied whenever $W$ is infinite and irreducible, and has the property that all rank two parabolic subgroups are finite. So in this case all isomorphisms map reflections to reflections. 
W.N. Franzsen, R.B.Howlett, B.M\"uhlherr