Consensus Formation in Multi-state Majority and Plurality Models
  We study consensus formation in interacting systems that evolve by multi-state majority rule and by plurality rule. In an update event, a group of G agents (with G odd), each endowed with an s-state spin variable, is specified. For majority rule, all group members adopt the local majority state; for plurality rule the group adopts the local plurality state. This update is repeated until a final consensus state is generally reached. In the mean field limit, the consensus time for an N-spin system increases as ln N for both majority and plurality rule, with an amplitude that depends on s and G. For finite spatial dimensions, domains undergo diffusive coarsening in majority rule when s or G is small. For larger s and G, opinions spread ballistically from the few groups with an initial local majority. For plurality rule, there is always diffusive domain coarsening toward consensus. 
P. Chen and S. Redner