Spontaneous reduction of noncommutative gauge symmetry and model   building
  We propose a mechanism for the spontaneous (gauge-invariant) reduction of noncommutative ${\cal U}(n)$ gauge theories down to SU(n). This can be achieved through the condensation of composite ${\cal U}(n)$ gauge invariant fields that involves half-infinite Wilson lines in trace-U(1) noninvariant and SU(n) preserving direction. Based on this mechanism we discuss anomaly-free fully gauge invariant noncommutative Standard Model based on the minimal gauge group ${\cal U}(3)\times {\cal U}(2)\times {\cal U}(1)$, previously proposed, and show how it can be consistently reduced to the Standard Model with the usual particle spectrum. Charge quantization for quarks and leptons naturally follows from the model. 
Masud Chaichian, Archil Kobakhidze and Anca Tureanu