The Building of Online Communities: An approach for learning   organizations, with a particular focus on the museum sector
  This paper considers the move toward and potential of building online communities, with a particular focus on the museum sector. For instance, the increase in the use of `personalized' toolkits that are becoming an integral part of the online presence for learning organizations, like museums, can provide a basis for creating and sustaining communities. A set of case studies further illustrates working examples of the ways in which personalization and specific tools are developing collaborative spaces, community channels and group interactions. 
Alpay Beler, Ann Borda, Jonathan P. Bowen, Silvia Filippini-Fantoni