The Alternative Daugavet Property of $C^*$-algebras and $JB^*$-triples
  A Banach space $X$ is said to have the alternative Daugavet property if for every (bounded and linear) rank-one operator $T:X\longrightarrow X$ there exists a modulus one scalar $\omega$ such that $\|Id + \omega T\|= 1 + \|T\|$. We give geometric characterizations of this property in the setting of $C^*$-algebras, $JB^*$-triples and their isometric preduals. 
Miguel Martin