Matrix Completion and Low-Rank SVD via Fast Alternating Least Squares
  The matrix-completion problem has attracted a lot of attention, largely as a result of the celebrated Netflix competition. Two popular approaches for solving the problem are nuclear-norm-regularized matrix approximation (Candes and Tao, 2009, Mazumder, Hastie and Tibshirani, 2010), and maximum-margin matrix factorization (Srebro, Rennie and Jaakkola, 2005). These two procedures are in some cases solving equivalent problems, but with quite different algorithms. In this article we bring the two approaches together, leading to an efficient algorithm for large matrix factorization and completion that outperforms both of these. We develop a software package "softImpute" in R for implementing our approaches, and a distributed version for very large matrices using the "Spark" cluster programming environment. 
Trevor Hastie, Rahul Mazumder, Jason Lee, and Reza Zadeh
stat.ME stat.ML