George William Scott Blair -- the pioneer of factional calculus in   rheology
  The article shows the pioneering role of the British scientist, Professor G.W.Scott Blair, in the creation of the application of fractional modelling in rheology. Discussion of his results is presented. His approach is highly recognized by the rheological society and is adopted and generalized by his successors. Further development of this branch of Science is briefly described in this article too. 
Sergei Rogosin, Francesco Mainardi
math.HO cond-mat.mtrl-sci