Endowing the Standard Model with new r-symmetry
  In the Standard Model, there is the single Higgs field, $\phi$, which gives rise to constituent quark and lepton masses. The Yukawa coupling is a highly complex set of $3 \times 3$ matrices, resulting in many textures of quark and lepton masses.   In this talk, we propose to transfer the complexity of the Yukawa coupling matrices to a family of Higgs fields, so that the Yukawa coupling itself becomes a simple interaction.   In the context of an Enriched Standard Model, we introduce a new $r$-symmetry in the extended $SU(2)_L \times U(1)_Y \times U(1)_R$ model and show how a particularly simple scenario results in a near degeneracy of masses in the $126-GeV$ region, with a hierarchy of heavier masses suggested by the quark and lepton texture mass matrices. 
Ngee-Pong Chang
hep-ph