Clustering Mixed Datasets Using Homogeneity Analysis with Applications   to Big Data
  Datasets with a mixture of numerical and categorical attributes are routinely encountered in many application domains. In this work we examine an approach to clustering such datasets using homogeneity analysis. Homogeneity analysis determines a euclidean representation of the data. This can be analyzed by leveraging the large body of tools and techniques for data with a euclidean representation. Experiments conducted as part of this study suggest that this approach can be useful in the analysis and exploration of big datasets with a mixture of numerical and categorical attributes. 
Rajiv Sambasivan and Sourish Das
stat.ML