Exponential Family Mixed Membership Models for Soft~Clustering of   Multivariate Data
  For several years, model-based clustering methods have successfully tackled many of the challenges presented by data-analysts. However, as the scope of data analysis has evolved, some problems may be beyond the standard mixture model framework. One such problem is when observations in a dataset come from overlapping clusters, whereby different clusters will possess similar parameters for multiple variables. In this setting, mixed membership models, a soft clustering approach whereby observations are not restricted to single cluster membership, have proved to be an effective tool. In this paper, a method for fitting mixed membership models to data generated by a member of an exponential family is outlined. The method is applied to count data obtained from an ultra running competition, and compared with a standard mixture model approach. 
Arthur White and Thomas Brendan Murphy
stat.CO