US Auto Sales has been helping families purchase vehicles for 25 years. They are committed to working with all credit levels to make car ownership a reality for everyone. Headquartered in Atlanta, the "Buy Here, Pay Here" auto dealer has over 20 locations spread across Florida, Georgia, North Carolina and South Carolina.
From there members of our team executed in creatively constructing each of the email series for the brand, which included welcome, abandon appointment, abandon application, and trade-up re-targeting, plus many others. While also launching the brand’s first marketing automation. In conjunction with these efforts, our team also helped launch a company-wide e-mail rebrand project, while also redesigning the companies referral program to create a digital and automated solution.
Working with US Auto Sales provided our team with the interesting opportunity of building out an nine-month marketing automation strategy for the client’s newly acquired Salesforce Marketing Cloud software. The strategy was a cohesive combination of a sales and nurturing strategy designed to improve revenue generation and customer relationships simultaneously.