Delivering answers to hard questions.
The services that VNSNY offers are often ignored until a need arises – a family member gets sick, a husband needs post-surgical care, a parent needs some extra help. This is the moment we all ask “Now what?” – and VNSNY wanted to help them find that answer.
Someone who needs VNSNY’s services is not only looking for answers, but looking for understanding and compassion. This idea drove nearly all of the deliverables for VNSNY – from site planning and development to online advertising to social marketing – the voice and messages were carefully shaped to be as helpful and kind as possible. For the site, we developed an Answers portal that walks a user through a few simple steps and delivers an easy-to-read recommendation with services, next steps and contact information. The site includes many audience-focused features including text sizing, easy-to-find phone numbers, and four alternate languages.
The new website and CMS enabled internal staff to manage content strategically, more efficiently, and in a more timely manner. Now they have a platform which allows them to expand, develop new digital offerings, and communicate with and better comprehend consumer needs.