Now how do you suppose a chewing gum company would try to sell more chewing gum?
If you think it’s by touting the scientific evidence that chewing gum helps prevent gum disease, you would be wrong.
If you think it’s testimonials from dentists singing gum’s praises, you would be wrong.
If you think it’s gorgeous girls talking about sweetening one’s breath before a kiss, you would be wrong.
Wrigley knows nothing sells gum like emotion.
So, how are you selling your product — your station?