Branch Metrics (branchmetrics.io) optimizes conversions and tracks installs for mobile apps. Branch makes it easy to attribute mobile installs down to every user and complete the install attribution loop. We also help create a white-labeled, shareable URL for every shared piece of content (e.g. reports in ExpenseIt or locations in TripIt) or referral that someone shares from your app or site. The problem with mobile installs is that attribution and tracking is a black box and shared URLs link to the content ONLY if the receiver already had the app installed. The Branch SDK fixes those problems by letting you deep link to content across install, attribute every install, and personalize every on-boarding easily and seamlessly.