BFC Laboratories and Watsons recently kicked off their new campaign to promote their “Transformation – Beauty + Fitness” campaign which aims to “help everyone achieve health and pulchritude through a sensible program of regular exercise, diet and most importantly, supplementation.
The launch for the Cosmo Skin and Cosmo Cee products also marks the second year of partnership between Watsons and BFC Laboratories.
The event was graced celebrity BFC endorsers and supportere led by actor and sports enthusiast Gerald Anderson, Bb. Pilipinas Universe 2012 Ariella Arida and BFC Lab athlete Ryan Kolton. All of them presented their experiences on how they incorporated health, fitness and beauty into their own busy lives and professional careers.
Kolton spoke about how exercise can be improved by supplementing an individual’s diet with pre, intra and post workout supplements. He singled out the various Euphoriamaxx variants of BFC Laboratories (L-Arginine, Creatine, BCAA and Gluthamine) in helping get extra energy, muscle development and muscle recovery. He also stressed the importance of weight management in transforming one’s physique through naturally-sourced fat-busters (L-Carnitine and Green Tea Extract) in Cosmo Body Dietary Supplement; and the elimination of toxins by taking additional fiber through Psyllium Fiber in Fibermaxx.
Ariella Arida took the stage to delve deeper into the launch’s theme of the importance of the use of organically-sourced supplements and other “green” ingredients. The talk also touched on the subject of grocery lists that can help tremendously in lightening skin. On her end, she actively spoke about the use of naturally-sourced GSE or Grape Seed Extract to help her fix dark spots through Cosmo Skin GSE Dark Spots Corrector.
Vitamin C was what fueled Gerald Anderson, which is available in Cosmo Cee. He cites vioflavonoids in Cosmo as one of the sources of energy when doing the numerous sporting activity he is currently into. It also helps lower cholesterol and triglyceride levels.
On top of the event with the three endorsers, it also served as a launchpad for BFC Lab’s newest product, the BFC Lab Acai Berry. Made from Acai Berriee from the Amazonian part of Brazil, the product promotes heart health, weight loss, better skin health, better digestion, better immune system, anti-ageing effects, improves mental functions and a whole lot more.
The “Transformations Beauty + Fitness” event is a month long celebration of health and beauty that will have numerous activations in various Watsons and SM Malls throughout the country with the biggest event happening in October at SM Megamall. Visit www.cosmo-skin.com or follow BFC Laboratories on Facebook and Instagram @bfclab and @cosmoskin.