Leaders from top mobile adtech platforms discuss their predictions for the connected future in a panel at Postback 2018.
At Postback 2018, we invited advertisers, networks, and publishers from across the digital ecosystem to share their most exciting ideas and innovations. As usual, they didn’t disappoint.
We’ve pulled some of the panel’s top questions and answers below.
Marketers are looking to your platforms to bridge supply in the connected universe. Let’s start with connected hardware, with mobile being at the center. Where do you see it going?
How are you managing marketers’ expectations when they come in and want new supply, and it just isn’t there yet?
What are the user expectations for ads as we move forward into new devices?
Where are your companies looking to innovate?
To hear what else the panel had to say on topics such as esports, wearables, and influencers, watch the full session below.