The Capsule Collection reflects Pepsi’s storied history in pop culture and status as a longtime steward of creativity, while bringing the iconic cola’s spirit and brand ethos to life through fashion. Pepsi partnered with a mix of prestigious, cutting-edge international designers and street artists — along with high-end retailers — to create a collection of streetwear, accessories and electronics. The collection is sold in hundreds of luxury retail stores and through third-party wholesale vendors. International designers included Original Penguin by Munsingwear®, Bang & Olufsen’s B&O Play line, Del Toro, Goodlife, Gents and SHUT NYC.
Distinctive, vibrant artwork from six of the hottest street artists around the world included – the UK’s professional doodle bomber, Hattie Stewart; Argentinean urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinean street artist Ever.
The Pepsi Live for Now Capsule Collection signifies a fresh step into fashion and licensing or PepsiCo, providing an authentic credibility in global fashion and solidifying the company as a style icon.