Are wellness collections the newest homewares trend?
If you count having a happy, natural home as part of your wellness routine, then Ikea’s latest collection, Hjärtelig, is for you. The newest in the Swedish brand’s global 2018 releases, the capsule is a dedication to all things well. In other words, natural fibres, relaxed designs and an emphasis on gentle exercise are all covered.
“With the Hjärtelig collection, we wanted to help more people embrace those moments where they can focus, relax and revitalise. In designing this collection, we hope to encourage people to press the ‘pause’ button, if only for a little while, in a life that’s often hectic, complicated and connected,” Ikea designer Andreas Fredriksson said.
A focus on natural textures and fibres including cotton, rattan, pine and linen, Hjärtelig won’t give its buyers the nutrient boost a green juice might, but it will instantly relax anyone who decks their house out in the collection.
Favourites from the 31-piece collection include the Ikea-approved yoga mat and the rattan headboard, both of which are a fresh take on Ikea’s usual Scandi design.
“In the Hjärtelig yoga bag there is room for everything you need to bring to your yoga class. The big part has room for both exercise clothes and towels, and in the pockets you can have smaller things,” designer Maja Ganszyniec shared. “I also created opening in the straps on the outside where you can slide in your yoga mat for ease. Even better, it is made by cotton from more sustainable sources – Namaste.” Namaste indeed.
Although this might be the peak point for the wellness craze, the collection is undoubtedly beautiful. And hey, if sleeping on a calming, wooden bed is going to make us sleep better, we’ll take it.
Wellness fans and design buffs alike are sure to like the collection, so we suggest getting into an Ikea near you, stat.