M&S is one of the UK’s best-known retailers. It has consistently delivered annual and sustainability reports that are considered to be examples of best practice reporting. We created a reporting suite that reflected changes in brand identity and the IIRC’s principles on integrated reporting. Both the Marks & Spencer Annual Report and Plan A have gone on to win several awards.
The 2015 reporting suite documents are the first M&S investor communications to reflect the new M&S branding.
The business model provides a clear explanation of the capitals (resources and relationships) that M&S utilises, and shows how the “M&S Difference” turns these into returns.
Our new structure for M&S’s KPI spread improves clarity and makes it easier to link performance measurements to strategic and operational objectives, as well as showing how performance links to remuneration.
The annual report provides a clear explanation of M&S’s key strategic priorities, and how they are being delivered.
A revised Plan A structure allows sustainability audiences to navigate information more easily.
A full and easily digestible online reporting suite provides an overview of the year’s performance, complemented by a succinct video.