Podcasting may be a relatively small industry in the U.S, but if anyone had to guess, Spotify has bigger ambitions than that.
Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode.
The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.
Read more: no, podcasting is not a small business.
Oh, and check out the ultimate guide to the best business podcasts here. They forgot one: The Worldly Marketer.