This research paper explores innovative ways brands are rethinking what’s possible with new technologies and channels. From virtual real-time events to community building, the paper discusses best-in-class examples of how brands are leveraging technology to create cutting edge content and provide customers with more immersive and interactive experiences.
In stores and physical pop-ups, brands create multi-layered sensory experiences that immerse shoppers in the brand’s storytelling. Augmented reality enhances the customer experience with immersive games, while voice activations boost engagement and interact with consumers in a more immersive and intuitive way, creating an overlay of entertainment for everyday life. Using virtual reality, brands create a more personalized and immersive experience for fans, while strengthening their relationship with the brand.