Seafire is an investment company whose aim to acquire and develop unlisted companies with strong brands and leading market positions. It takes a clear role as an active owner, and both operational and financial resources are added to accelerate the potential of the portfolio companies. Today, Seafire has a total portfolio of four companies, all with market leading positions. Seafire has a goal of two to three acquisitions per year. There is no limitation regarding specific sectors, hence, there is a broad acquisition spectrum.
Hedén group has historically been a strong brand within its niche. With a broadened offering, mainly into the broadcast segment, the company could drive sales in a wider market. We also see potential for Followit to increase its sales, mainly through launches of new products. A third opportunity for the company is a more decentralized acquisition agenda, as was the case in Seafire’s recent acquisition of Linguacom.
We see the following risks for Seafire: 1) acquisition integration issues, 2) inflated acquisition multiples, 3) the level of R&D in Followit, which is essential to further drive sales, and 4) disruptions in Hedén’s operating segments.