There are two major ways for retailers to bring their products onto the market. As always, we are focusing on the online one.
With a total revenue of US$421.1 billion in 2017, the U.S. is currently the bigger eCommerce market compared with Europe that reached a revenue of US$ 330.9 billion in the same year. Germany distributes US$63.5 billion in revenues to Europe.
Consumer electronics is currently the most highly developed global eCommerce market. 54 percent of the 2017 revenues in the U.S., 49% in Germany and 29% in Europe were generated via online channels.
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