Ask any business, and there’s a good chance it’s into e-commerce. It may already have a shopping website, or one is already on the pipeline. Even big-time retailers such as Ralph Lauren are redirecting some of their revenues to digital marketing efforts.
No one can blame them. In the Enterprise Guide to Global E-commerce report, its revenue could increase by no less than $4 trillion in 2021. It’s a far cry from less than $1.5 trillion in 2014. It’s also the only trillion-dollar industry to post double-digit growth, according to eMarketer.
Appearance and Use across Different Platforms – The way the website looks on a PC is entirely different once consumers see and use it on a mobile device. Smartphones and tablets, for example, have a much smaller viewing area. Some parts of the site may not render well.
Loading Time – This refers to how fast someone can view the contents of a website. Statistics revealed that Internet users these days are impatient. They wait for less than three seconds before they are likely to choose another site. In the meantime, websites with a one-second load time tend to have the highest traffic growth at 4.6%.
User Experience – Also known as UX design, it is a process of designing websites to boost their usefulness, ease of use, and customer satisfaction. In other words, the pages should make viewing and eventually shopping a pleasant experience.
Because of these, e-commerce owners may benefit more from a customized web development service from teams such as Rebranded.io than from template-based systems including WordPress.
Provide different options for feedback (e.g., live chat, landline, mobile, office address, and email address).
Personalize the experience. Use analytics to create a list of recommended products, for example.
Offer many methods of payments and delivery.
About 12% of the population are into e-commerce, which means there’s still a lot of room to grow. There’s even a big market to tap. Don’t waste it by making these critical mistakes.