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Certainly, Peninsula Strategies knows the Web 2.0 space very well. Perhaps more importantly, they know how to quickly identify the key issues and opportunities, get the right information and synthesize it into a compelling case. And they are fun to work with.
Yahoo! has dozens of properties, each designed to provide a unique set of services to the Yahoo! community. Peninsula Strategies has been involved in multiple projects at Yahoo! to evaluate a specific property and provide data and analysis to help the company decide which properties merit additional investment and which are lower priorities.