Website visitors can sniff out generic photos and they’ll be left with a generic impression of your company. Your company isn’t generic. So show your visitors that by investing in professional photography.
We strongly recommend that our clients invest in professional photography or purchase professional stock photos.Good photographs “draw the eye, providing an emotional connection to the written content.” Poor quality photographs or photographs that have nothing to do with your message, on the other hand, are worse than having no photographs.
If you want to draw attention to a particular piece of content or a signup button, include a photo of a person looking at the content, which provides real-time customer and visitor analytics. We are immediately drawn to faces of other humans and when we see that face looking at something, our eyes are instinctively drawn there as well.