Restaurant redesign project designed to help create a cohesive look and feel in all Burger King restaurants across the country. Developed program strategy, owner-operator sell-in materials (including video), ordering tools and over 50 in-store POS and packaging elements.
The task was to promote Burger King's new partnership with the NFL while using the limited NFL assets the King had the rights to. Plus it all had to happen in a short time. Many ideas were generated but we kept harkening back to the days of our youth and the classic classroom-time-waster--finger football. Tabletops were turned into football fields, table tents served as goalposts and trayliners delivered the tongue-in-cheek rules along with a tear-off paper football. To add and extra point to the program we held local tourneys in several NFL cities. Customers could see if their fingers could defeat the beefy hands of an NFL player. Local winners battled it out at the championship in NYC to win a trip to the Super Bowl.