Using a Trademarked name on my company slogan phrase Can A new business use a trademarked Company name in its business slogan phrase? For example: &quot;Stripe&quot; is a trademarked name for a payment gateway company. Suppose a new business wants to use it in a business slogan as &quot;The stripe of Bitcoin&quot;. Could Stripe successfully sue the new company for using such a slogan?
A slogan such as &quot;The Stripe of Bitcoin&quot; might well be taken to indicate that the seller of a product or service is trading on the good reputation associates with the mark &quot;stripe&quot;. If so, that would probably be a form of trademark infringement, assuming thst &quot;Stripe&quot; is protected as a trademark, unless the permission of the holder of the trademark &quot;Stripe&quot; was obtained. Payment processing and cryptocurrency handling are sufficiently closely related that customer confusion is possible. Note that competitive use is generally permitted. One can, for example market a soft drink with the tag &quot;The cola that's better than Coke&quot; without permission from Coca-cola (which i doubt anyone would ever get). This is because when a marketer says &quot;X is better than Y&quot; no one reasonably thinks X is sponsored or approved by Y, nor will anyone be lead by this tag into thinking that X and Y are the same. Other forms of nominative use are also allowed without permission from the trademark holder. For example, a computer component might have been advertised as: &quot;compatible with Intel Pentium&quot;, as this is just using a trademark to name a related product, and does not imply affiliation or sponsorship. But a tag such as &quot;The Rolls-Royce of pencils&quot; might be ruled to be infringing, even though Rolls does not, as far as I know, make pencils. Note that the details of trademark law vary significantly from one country to another. Note further that trademarks protected in one country may not be protected in another. The question does not specify any jurisdiction, so no answer can refer to the particular country that the asker may have in mind.
Why do you think Oracle have not been protecting their trade mark? Using a trade mark to describe the product (“Written in JavaScript”, “Seeking JavaScript developer”) is not an infringement and the trade mark owner is under no obligation to, indeed, cannot stop this. Where they are required to defend their trade mark is when it is being used in such a way that there is the risk of confusion that the goods or services could be confused with the trade mark owner’s goods or services. Further, they are not required to defend all breaches, only enough to show that they are actively doing so. Also it is not important that the trade mark be associated with the trade mark’s owner. Do you know who owns the trade mark “Ben &amp; Jerry’s”?
The images as displayed are quite similar, similar enough that one could violate the copyright of the other. But that is not enough to know if there was in fact a copyright infringement. There are several possibilities: Although using different names, the developers could in fact be the same company. One developer might have obtained permission to use the image from the other. Both images might be based on the same 3rd-party image which both are using with permission. Both images might be based on a public domain image. Copyright is only infringed if a protected work, or a derivative version of the work, is used without permission from the copyright holder. Without knowing who the rights-holder is, and if permission has been obtained, one cannot know if an infringement has occurred. There is no independent or 3rd-party entity that checks for copyright infringements. By the way, the similarity here is close enough that there might also be an issue of trademark infringement. But again, infringement requires use of a protected mark without permission, and so some of the same possibilities arise. (The source of a trademarked logo doe not matter. On the other hand there cannot be trademark infringement unless the mark has been registered, or actually used in commerce. If the same image is used on products in very different industries, say games and hammers, there may or may not be infringement.)
You cannot copyright a word or name in and of itself, so you can't sue someone for having a novel titled 13 so long as their novel is distinct from your own. Trademarks can use certain words or word combinations, but often in a way that is stylized or symbolic of a particular unique style and may include font, coloring, and other unique artistic takes. For example, McDonalds cannot copyright or trademark the letter &quot;M&quot; but it can trademark the &quot;Golden Arches&quot; a unique stylized &quot;M&quot; that they use as signage to at all their locations. If the name is a brand of a certain product such, then the name can be trademarked but only with respect to that product. For example, if the Acme Wash-Master is a dish washing machine they can't sue Ace Wash Master, a unique dog bathing system, for using the name &quot;Wash Master&quot; since it's both styled different (Acme uses a dash between words. ACE uses a space) and non-competitive product lines (most people would not wash dishes in a dog bathing device... and one would certainly hope that no dog owners ever said to themselves &quot;Fido stinks and my tub is busted. The dish washer will do in a pinch!&quot;).
Both are to some extent correct, but as might be expected, the USPTO site is more accurate. Trademarks owned by virtue of use, rather than registration, are protected only in the market area in where actual use can be documented. Even state registration may be limited to a geographic market area in which use can be shown, and may not extend to the whole state unless use throughout the state, or at least in most major markets in the state, can be shown. As discussed in the news story &quot;Burger King Is Banned From Opening Within 20 Miles Of This Original, Mom-And-Pop Burger King Sign&quot; The owners of a small restaurant branded &quot;Burger King&quot; secured a state-level trademark on that name, but it only serves to exclude the well-known fast-food chain from a 20-mile circle. Remember, the prime purpose of a trademark is to identify the source of goods or services, and to prevent one supplier from benefiting by the reputation of another. In an area where the first supplier does not do business, there is considered to be no such risk of unfair competition. Also, nationwide protection is one of the benefits of federal registration. In addition, a mark is only protected for the same class of goods or services. Nationwide use of &quot;Pear&quot; as a mark for a brand of computer would not prevent use of the same word as a mark for a brand of automobile, say, or for a restaurant chain. Note also that trademarks are normally at most national in scope. A US Federal registration will offer no protection in Canada, or any other country.
Yes, this could become an issue Trademark infringement occurs when you use another’s trademark in a way that could cause confusion to the consumer. Is it possible that people will be confused that your company produced a game of the same name? Yes. Is that trademark infringement? Possibly. Would a company like Bethesda take you to court to find out? Possibly. Can you avoid this risk by choosing a different name? Yes. Does this cost anything? No, as a new business your ‘brand’ has zero value right now. Should you choose a new name? Well, it’s your business - make a business decision.
Copyright exists whether they make that statement or not. Giving such notice informs the public that the work is copyrighted, who owns it, and when it was published. If the work is infringed, the defendant will not be able to use an innocent infringement defense. There's nothing special about using the domain name, as it's probably the name or DBA of the business that owns the domain.
Your issue is trademark, not copyright. If these other guys use their mark (product name) in commerce but did not register it, they have an unregistered trademark which you could be infringing. Between two users of the same trademark, the first to use in commerce wins. (There is a territorial component but with the Internet, meh.) If the trademark is registered that gives them a presumption of validity. Trademark infringement is concerned with consumer confusion. If someone uses someone else's trademark in a way that confuses consumers as to the origin of the goods, that's a problem. What this means is that if I make tires with the name Sportie and someone else makes soap also with that name Sportie there is not a high likelihood of confusion. Likewise a hotel in Washington called Runner's Cove probably doesn't infringe a shoe store in Florida with the same name. Fantasy games and fantasy books sold over the Internet? Sounds like a potential problem that you might want to clear up before the second book.