How can I use a trademark name in my app title? I am a student software developer in NY, USA. As a learning project, I created a mobile application for calculating scores of my favorite crossword board game and posted it on the famous online markets. I am making no money on it. The name of the application is the following &quot;[CROSSWORD GAME NAME] Score Calculator&quot;. 6 months after I published my app, I received a copyright infringement letter from the [CROSSWORD GAME NAME] company. The reason for complain is following: This developer uses [CROSSWORD GAME NAME] trademark as the dominant portion of the name of their apps, which is not distinguished by any other mark that would identify an alternative source for the goods/apps. I suggested the new name for my app &quot;Calculator for [CROSSWORD GAME NAME] Score&quot; to the company's trademark lawyers. In my understanding, the newly proposed game name would be considered nominative fair use of the trademark. But the lawyers opposed to my suggestion: It is not acceptable, nor is it nominative fair use of the [CROSSWORD GAME NAME] trademark. Nominative fair generally applies to comparative advertising, parody and noncommercial use of trademarks. Including someone else's trademark in your own trademark (which is what an app title is) does not fall within the nominative fair use exception because you use [CROSSWORD GAME NAME] trademark as a trademark for your product – an app – and the statutory language in 15 U.S.C. 1115(b)4) specifically states that the defense applies only where “the use of the name, term, or device charged to be an infringement is a use, *otherwise than as a mark&quot; (*emphasis added). An app name functions as a trademark for the goods. If I remove the game's name from my app title, I'm afraid people won't be able to find my app anymore. I see that many other apps on the markets whose app title includes the game name. Do you think it is possible to use &quot;Calculator for [CROSSWORD GAME NAME] Score&quot; despite what their lawyers say? If not, how can I keep the game's name in the app title? How is it different from a book entitled like &quot;Become an expert in [GAME NAME]&quot; ?
If not, how can I keep the game's name in the app title? Pay them a licence fee. Of course, they may not be willing to licence their trademark to you or you may not be willing to pay what they ask - that’s their prerogative; you can’t force people to sell you their stuff. Hasbro’s, sorry, I mean [CROSSWORD GAME NAME] owner’s lawyers, have explained the trademark law very well and while nothing is impossible, your chance of winning a lawsuit is as close to 0 as makes no difference. Here’s another point of view about similar circumstances. If you lose you will have to change the name anyway and pay damages (everything the game has earned is typical) and, probably, [CROSSWORD GAME NAME] owner’s costs. They are offering you a really good deal in allowing you to change the name and not suing you. If I remove the game's name from my app title, I'm afraid people won't be able to find my app anymore. Tough. The fact that people are finding your app because of [CROSSWORD GAME NAME] only strengthens the case against you. How is it different from a book entitled like &quot;Become an expert in [GAME NAME]&quot; ? It isn’t because the publisher almost certainly paid them a licence fee.
The use may constitute trademark infringement if it implies sponsorship or endorsement I'm going to assume US jurisdiction for this question, because you've not provided one, and you haven't provided enough car manufacturer names to suggest that this wouldn't apply to the US. I'll also only cover Federal law (the cases were tried in state courts), so be aware that there may be additional responsibilities under state law that I don't examine here. 15 U.S. Code § 1114: (1) Any person who shall, without the consent of the registrant— (a) use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; or (b) reproduce, counterfeit, copy, or colorably imitate a registered mark and apply such reproduction, counterfeit, copy, or colorable imitation to labels, signs, prints, packages, wrappers, receptacles or advertisements intended to be used in commerce upon or in connection with the sale, offering for sale, distribution, or advertising of goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive, shall be liable in a civil action by the registrant for the remedies hereinafter provided. Under subsection (b) hereof, the registrant shall not be entitled to recover profits or damages unless the acts have been committed with knowledge that such imitation is intended to be used to cause confusion, or to cause mistake, or to deceive. 15 U.S. Code § 1125: (1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which— (A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or (B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act. These actions - the use of the trademarked manufacturer logo within the app - is likely to constitute trademark infringement, if the trademark owner's permission is not sought prior to publication, and the use of the trademark is likely to cause confusion as to the source, sponsorship or approval of the goods. What this means, is that if the trademarks are used in such a way that a reasonable person is likely to think that: The product is an official product from the owner/brand associated with the trademark; The product is sponsored by the owner/brand associated with the trademark; or The product is approved or endorsed by the owner/brand associated with the trademark. Then an action in trademark infringement may be brought by the trademark owner. Consider the following two cases: Polaroid Corp. v. Polarad Elect. Corp., 287 F.2d 492 (2d Cir. 1961) In this case, judgement was made for the defendant, as the defendant's field was not considered close enough to the plaintiff's for there to be a likely chance of confusion. AMF, Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979) In this case the trial judge decided that the trademarks Slickcraft and Sleekcraft were unlikely to cause confusion. This ruling was overturned on appeal and an injunction was ordered by the court. Possible defenses Nominative use of a mark When a mark is used solely to identify a product, this use is privileged. A descriptive mark used for its primary purpose Descriptive marks are a subtype of trademarks, which are descriptive in nature but have acquired a secondary meaning. Here, using a descriptive mark for its primary purpose has been found not to constitute infringement. General First Amendment protection Satire and parody are generally recognized as defenses if the primary purpose of the use is not directly commercial. If the products are not similar enough to be likely to cause confusion; and The use does not imply endorsement, sponsorship or approval of the product by the trademark owner then it should be fine. It seems that the situation in the question above would not give rise to confusion (unless the car manufacturer also develops an app, for instance), the second issue - endorsement - should be avoided. Many programs will have a legal section that includes ownership information and disclaims any association with the trademark owner(s). I have not been able to locate any cases where the effect of these sections have been tested. Further reading Overview of Trademark Law
Copyrights protect the mark as is, and derivatives of it, but does not protect the brand from look a likes or from new trademarks that would be confusing. Consider the Pepsi logo: I could easily draw a circle half red and half blue with a white line straight across, vertically, or diagonally. In fact: © 2018 A. K. all rights reserved. There it is my new logo for my cola company called Hep-C (I'm raising awareness). Under copyright law Pepsi could not come after me because the logo is my own creation. I could even call it Pepsi and it would not be a copyright violation as you cannot copyright words. However, Pepsi has better lawyers than that and with my trademark so similar to theirs and the name sounding so similar (and my new name being potentially disparaging to Pepsi) it would likely confuse consumers between what was Pepsi and what was Hep-C thus under trademark law it would be disallowed for commerce. Now you would have common law trademark protection by virtue of using your mark in commerce, but it would only be for the states in which you used it. Additionally a lack of a registered trademark would disallow you from seeking statutory damages under 15 U.S.C. § 1117.
The answer to the question "can so-and-so sue me?" is almost always "yes", regardless of context. Such a suit might be baseless, and it might get settled in your favor, but you still have to spend the time and money to defend yourself. This can be disastrous for a start-up that's trying to get off the ground, and it's how patent trolls make their money. (I'm not accusing SnapChat of engaging in such tactics as a rule, of course; I'm just pointing out that the legal system does allow for them.) Whether or not you are likely to be sued is a separate question, and one that can really only be effectively addressed by a trademark attorney with full knowledge of the particularities of your situation.
There is a general belief that a term being trademarked means that it's illegal to use the term without permission from the trademark holder, but that is false. It is illegal only if it is done in a manner that suggests endorsement by the trademark holder. For instance, selling a football as a "Super Bowl football" would be trademark infringement, as it implies NFL involvement in the production of the football. Simply talking about the Super Bowl, such as saying "Our construction company built the stadium the Super Bowl is being played in" is not trademark infringement. Simply using a trademarked term to discuss the thing it refers to, without implying endorsement, is known as "nominative use". However, even if one would be on solid legal footings and could win a lawsuit on the basis of nominative use, one might avoid using a trademark to avoid the hassle of being sued.
united-states You are protected by copyright as a matter of law, even if you don't post a copyright notice, although you have slightly more procedural rights if you do post a copyright notice and there would need to be a filing with the copyright registrar (a division of the Library of Congress) before you brought suit. You can't really get any other intellectual property protections for it except possibly a trademark if you have a distinctive mark or name or logo for the app.
Yes, the SFC doesn't allow the usage of the term "git" for third-party products unless they have their permisison. From the Git Trademark Policy, 2.3 Prohibited usages of the Marks: In addition, you may not use any of the Marks as a syllable in a new word or as part of a portmanteau (e.g., "Gitalicious", "Gitpedia") used as a mark for a third-party product or service without Conservancy's written permission. For the avoidance of doubt, this provision applies even to third-party marks that use the Marks as a syllable or as part of a portmanteau to refer to a product or service's use of Git code.
The relevant law is trademark law. The basic question is whether the mark is identical or creates an unreasonable risk of confusion with the protected mark. There is no per se 30%-40% rule. I can imagine cases where changing a single letter in a long phrase turns a trademark violation into a parody or clearly different mark (see the Electric Company TV show). I can also imagine cases where changing a large part of the mark could still be infringing and confusingly similar. A parody is protected on fair use grounds in copyright law (which could conceivably come into play since this is a derivative work but would be protected since it is a parody), but in trademark law the issue is that a parody is unlikely to be confused for the original. Of course, at a fine grained level when one is looking at particular cases rather than general ideas, you would have to know which country's laws were involved, for example, where the goods would be sold.