Bypassing trademarks by changing words if a name is a combination of multiple words It is possible to avoid trademarks by changing them slightly, such as replacing words if a name is a combination of multiple common language words? I have seen various media (video games, films) re-using names from other media and changing words of such names. (Them call this as &quot;pop culture references&quot;. And the owners/creators of such media don't disclose if they have gotten authorization to do this). Example of a such change: &quot;Blackrock&quot; to &quot;Bluerock&quot; or similar.
The legal standard, evaluated on a case by case basis, when one firm uses a trademark that is similar to another firm's trademarks to market its goods or services in the same industry is whether the trademark is &quot;confusingly similar&quot; and in some cases whether it &quot;dilutes&quot; the first in time famous trademark. Many people writing fictional media, or making academic hypotheticals, make changes to an existing famous mark along the lines of those described in the question, in the hope of making a popular culture reference, while avoiding a feared exposure to trademark infringement and defamation liability. But that fear is mostly misguided. A trademark is not a right to have monopoly use of the mark in writing or other media. &quot;Nominative use&quot; of a mark is legal and does not expose the person making nominative use of a mark to liability. What is prohibited is using the protected mark to market goods or services in commerce, in a market where the trademark one fears being infringed currently exists and is being used to market goods or services of that trademark owner, to give the false impression of an association, affiliation, or endorsement by the trademark owner. The gravamen of a trademark infringement lawsuit is fraud and deception perpetrated on consumers to the detriment of the trademark owner. This is almost never a real risk in a fictional work. To the extent that there is a legal concern at all about distinguishing a fictional firm from a real one, the bigger legal exposure is to defamation liability. In other words, the bigger concern is the risk that the fictional work is viewed as making a thinly veiled false factual statement about the real world firm that damages its reputation (e.g. if it were to depict a fictional analogy of the real world firm &quot;Taco Bell&quot; making tacos out of horse meat as the real world firm has often, falsely, been accused of doing in real life because its prices are so low).
No, this is not true. Copyright can be enforced selectively. You are confusing copyright with trademark. Company can lose its trademark if they aren't protecting it. All the meanwhile they can choose to ignore some copyright infringement while enforcing their rights on others with no legal problems what-so-ever. In order to illustrate the difference: for example, if someone would make a clone of Super Mario and would call their clone as well "Super Mario" and maybe even would call themselves "Nintendo", even if they have programmed the whole game by themselves from scratch and the art and music would be all different, they wouldn't be infringing the copyright but challenging protected trademarks. In your case, the naming was identical, the art and everything was too similar to the original and therefore the clone was challenging the trademark that needs constant protecting.
There is already any number of other pages that are named kleinanzeigen, just with different top level domains (probably sprung into existence after the plan for the renaming became public). But if you are a Website operating in Germany that owns the kleinanzeigen.de domain, that probably does not worry you too much (you could probably fight others over the use of the word for a specific purpose such as a classifieds website, because sometimes specific uses might be protected; but that would be an uphill battle, since as pointed out the name is the literal description of the business model). What might worry you is that somebody is tricked into confusing kleinanzeigen.eu or kleinanzeigen.biz with your valuable property. The way to avoid that is to register a &quot;Wort-Bild-Marke&quot;, a combination of your name with one or more distinctive graphic elements. You will notice that the &quot;kleinanzeigen&quot; name on the website is rendered in a specific font and is preceded by what on closer inspection turns out to be a stylized letter &quot;k&quot;. That is something that can be protected by law. Nobody else is allowed to be too close to that design, so that minimizes the danger that visitors confuse a competitor's page with the &quot;original&quot; kleinanzeigen page. Since the question alludes to eBay's business, kleinanzeigen is no longer a part of eBay - for some three years now they belong to Adevinta, a Norwegian conglomerate that runs classified portals in various countries. So keeping &quot;ebay&quot; in their name was not really an option (and all alternatives to &quot;kleinanzeigen&quot; were probably worse).
Obviously you may end up voiding warranties, losing on-going support from the manufacturer, or there may be a contract you agreed to stating that you won't do it, but assuming none of that is relevant (e.g. a salvaged Tesla doesn't get support/warranty anyway) is there any law preventing you from modifying your property to remove the limits placed on it? This assumes away one of the biggest issues, which is doing this is almost certainly a breach of contract unless the contract term is void as against public policy (which it probably isn't). So, the manufacturer can sue you for money damages probably equal to the difference in value between the limited and unlimited hardware in the marketplace. The manufacturer might also be able to obtain an injunction against this practice, which could result in the incarceration of someone who knowingly violated this court order for contempt of court, once an injunction is secured from a court to enforce the contract. There is also an anti-hacking statute in the United States, whose plain language appears to prohibit taking actions that override a digital system's security features. Unlocking these hardware features would appear to violate this statute. This is part of the Digital Millennium Copyright Act (DMCA) and is codified at United States Code Title 17, Section 1201. As Wikipedia explains: 17 U.S.C. 1201 is often known as the DMCA anti-circumvention provisions. These provisions changed the remedies for the circumvention of copy-prevention systems (also called "technical protection measures") and required that all analog video recorders have support for a specific form of copy prevention created by Macrovision (now Rovi Corporation) built in, giving Macrovision an effective monopoly on the analog video-recording copy-prevention market. The section contains a number of specific limitations and exemptions, for such things as government research and reverse engineering in specified situations. Although, section 1201(c) of the title stated that the section does not change the underlying substantive copyright infringement rights, remedies, or defenses, it did not make those defenses available in circumvention actions. The section does not include a fair use exemption from criminality nor a scienter requirement, so criminal liability could attach to even unintended circumvention for legitimate purposes. The statute is quite lengthy and full of technical definitions and narrow exceptions and exceptions to exceptions to the general rule. These legal issues have mostly gained media attention in the context of farmers who seek to hack into the built in software of their farm machinery in order to repair it where the manufacturing companies have not cooperated. There have been legislative fixes proposed that would make these prohibition void as against public policy for some specific purposes like doing repairs. There have also been efforts to characterize this kind of business practice as an anti-trust violation. But, none of that legislation has passed in the United States, to the best of my knowledge and belief. But, I am not aware of any high profile legal precedent that has addressed this point but I wouldn't rule out the possibility that there is one. The closest case I could find on point (from the High Court in Australia) is Stevens v. Sony, which holds "that a device allowing PlayStations to play games with a different region code did not violate the anti-circumvention laws, because the mechanism in the PlayStation did not directly prevent the infringement of copyright." I am not personally familiar with non-U.S. law on this topic. Wikipedia reviews some of the applicable law in the E.U. and Australia. According to this Wikipedia entry, pursuant to European Directive 2001/29/EC of the European Parliament and of the council of May 22, 2001 on the harmonisation of certain aspects of copyright and related rights in the information society, E.U. member nations must adopt domestic anti-circumvention statutes that meet certain minimum E.U. standards set forth in the directive. Also according to the same Wikipedia entry: "Australia prohibits circumvention of "access control technical protection measures" in Section 116 of the Copyright Act." In Australia, "Penalties for violation of the anti-circumvention laws include an injunction, monetary damages, and destruction of enabling devices."
It depends on how much you "copy" (including translate). If you were to have a list of 250 or even 1000 challenging words that appear in the movie, and even list the words in the order that they first appear in the movie, then there is no question of infringing on their copyright. If you create a transcription or translation of any part of the movie, then you are potentially infringing (a transcription being where you write down the spoken English dialogue). There are circumstances, pertaining to "fair use", whereby you could defend yourself in a lawsuit, but you would really need to engage a copyright attorney to advise you where the limit is. The purpose of the "fair use" defense is to make it possible for someone writing a review of a movie to actually quote short bits of dialogue. From the perspective of what would be useful for language learning (i.e. the amount of text that you would need to copy), providing a translation would almost certainly constitute infringement. In listing words which occur in a movie, you would not need to limit yourself to just single words, because there are idiomatic expressions like "down with that" or "kick the bucket", which involve a number of words but function as single units. When it comes to text, the copyright holder does not own the specific words, but he owns the "expression". The closer your product is to replicating that text, the more likely it is that the product will be found to infringe (this is why my example involved just listing the words once: and it should not be the 25,000 most difficult words, since that would amount to near-literal copying for a substantial initial part of the movie). If the movie is also released with e.g. Arabic subtitles (which would involve a licensing agreement), then greater caution would be advised in providing a word-list of difficult words that appear in the movie, because of the "effect on market" consideration.
Fair use does not apply to Trademark Fair Use is only available for copyright material. Trademarks are solely for determining the source of goods or services and not subject to Fair Use. Trademark allows Nominative Use Nominative use is naming the mark. It does not allow to use the mark itself. A flashlight for a Gameboy may say &quot;For GameBoy(TM)&quot;, akin to the NAKI Action Light: A replacement oil filter may say &quot;Fitting for Nissan Almera Tino (v10) 2000-2006 115 PS Diesel&quot;, or rather, they usually specify the exact OEM numbers and car models, like in the following excerpt: NEITHER may use the Nintendo, Gameboy, Nissan or Almera picture marks for the advertising. Do note, that NAKI didn't cover up the marks on their model Game Boy, which might or might not be a problem.
There are several things going on with Akinator and their use of trademarked names and characters. If you look at akinator.com Legal Notices it says: 2 – Copyright – Reproduction rights All the content of this site falls under French and international legislation on copyright and intellectual property. All rights reserved. Reproduction in whole or in part of this website, in any form or by any means is strictly prohibited without prior authorisation of the publications director. All products and trademarks mentioned are property of their respective owners. (emphasis mine) The fact that they mention that all trademarks belong to their respective owners is good, but it's a formality. What it appears the site really relies on for use of trademarked characters is what's called Nominative Use, which is a type of "trademark fair use." The product or service cannot be readily identified without using the trademark (e.g. trademark is descriptive of a person, place, or product attribute). https://en.wikipedia.org/wiki/Nominative_use Akinator has to use the names and trademarks to identify those names and trademarks. Akinator could possibly be sued to establish their type of fair use is not valid in their case, but it's probably not worth it for the companies to pursue. And, most companies would rather people use and see their trademarks in a marketing and money-making fair use sense rather than sue to stop their use. See In the US, when is fair use a defense to copyright infringement? for a full description of Fair Use. Now, when you get to the "answer" part of the game, you will see a "copyright" link. Part of that resulting page says Displayed pictures are accessible from the web. It is Elokence's policy to respond to notices of alleged copyright infringement that comply with applicable international intellectual property law and make the necessary changes. In respect of Elokence's Intellectual Property Policy, Elokence operates a complaints procedure accessible via the form below. So the company has given itself a further bit of protection by only using images on the web they can link to (at least in the web browser game; I don't know about the App), so that means the image is already "out there", uploaded by someone else, and Akinator can claim they didn't upload it. And, further, there is a contact form for trademark holders to send DMCA takedown notices for their work. It's a belt and suspenders approach to the use of trademarks in their game.
Reviewing https://stackexchange.com/legal/trademark-guidance shows the following: The logos associated with Stack Exchange Inc. and any Stack Exchange site are a trademark. The purpose of trademark law is to prevent consumers from being misled as to the origin of a product. So if you were making a product, and you used a Stack Exchange name or logo in your product (or in its advertising) in such a way that would mislead someone into thinking that your product was owned by, operated by, endorsed by, or in any way part of Stack Exchange Inc., you would be violating the trademark and this would not be legal. Our logo images and site names are copyrighted. Any content on the Stack Exchange Network not contributed by users is copyrighted. Copyright is different than trademark. Ordinarily you couldn't copy it. But if you were writing a news story or blog post about a Stack Exchange site, reproducing the logo image would almost certainly be considered &quot;fair use&quot; and allowed under trademark law because you were not using it &quot;in trade.&quot; So the answer to your question is yes, you would need to seek the permission of the trademark holder.