do we have to register our trademark to be valid.... can we take a legal action if someone is using similar trademark but our is not registered? My question is about do we have to register our trademark to be valid. 1. can we take a legal action if someone is using similar trademark but our is not registered?
In the US, trademarks do not need to be registered. The owner of the mark can sue in state court for infringement of the trademark without ever registering. However, there is increased protection and specific benefits to registration. The US Patent and Trademark office (USPTP) PDF publication Basic facts About Trademarks says (on pages 10-11): In the United States, parties are not required to register their marks to obtain protectable rights. You can establish “common law” rights in a mark based solely on use of the mark in Principal Register provides a number of significant advantages over common law rights alone, including: • A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration (whereas a state registration only provides rights within the borders of that one state, and common law rights exist only for the specific area where the mark is used); • Public notice of your claim of ownership of the mark; • Listing in the USPTO’s online databases; • The ability to record the U.S. registration with U.S. Customs and Border Protection to prevent importation of infringing foreign goods; • The right to use the federal registration symbol “®”; • The ability to bring an action concerning the mark in federal court; and *The use of the U.S. registration as a basis to obtain registration in foreign countries. The USPTO is supported in part by fees from trademark applications, and obviously wants to promote registration. Registration involves fees, and time and expense in preparing the application. It often involves the services of a trademark lawyer. Many businesses find nit worthwhile. Whether it is a good idea for a particular business is an individual, fact-based, business decision, and I cannot advise on it.
In US law, a trademark application only requires that you are now selling, or intend to sell in the reasonably near future, a product (or service) using the specified name. You don't have to provide an example, or a design, and it does not have to be patented. The applicant might be planning to license someone else's patent, or to market off-the-shelf tech not protected by patent. The applicant might be planning to market tech still under development and not yet ready to be submitted for a patent. I do not know Chinese trademark law, but I suspect it is similar in this regard. I have not heard of any country that requires a patent, a design, or an example of a working product along with a trademark registration. However, there is, in many countries, a requirement that actual sales occur within a limited period after the trademark is granted, and if this does not happen, the trademark registration may be canceled. The time allowed varies.
The register of trademarks can indeed be searched before an application is filed, and any prudent applicant will make, or pay an expert to make, such a search. Note that each country has its own trademark register (although some EU countries are working on a shared EU register, I understand). Marks registered in one country will not be protected under the laws of another, unless they separately qualify for protection under the laws of the second country. Note that in the US, marks that have never been registered but are in active use receive some trade mark protection, although not as much as those that have been registered. Searching for unregistered marks in current use is significantly harder than searching for registered marks. Application may be refused for conflict with an active, unregistered mark. Also in the US, registered marks may have their registrations canceled if they are not in use for a significant time, I believe at least 5 years. Many advise hiring a firm that specializes in trademark applications to do the entire application, including searches. This involves significant added cost. US trademark searches may be done via the Trademark Electronic Search System (TESS) Some information about doing such searches is provided at Search trademark database (an official USPTO page). That page states: Private trademark attorneys If you are an applicant, registrant, or party to Trademark Trial and Appeal Board proceedings domiciled in the United States or its territories, you are not required to have a U.S.-licensed attorney represent you at the USPTO. However, deciding what to search for and interpreting your results can be complicated. There are many factors to consider in determining likelihood of confusion. We can’t advise you on how to do a clearance search for your mark, do one for you, or interpret your search results. Therefore, we strongly encourage you to hire a U.S.-licensed attorney who specializes in trademark law to guide you throughout the application process. If you are a foreign-domiciled applicant, registrant, or party to Trademark Trial and Appeal Board proceedings, you must be represented at the USPTO by an attorney who is licensed to practice law in the United States. See the why hire a private trademark attorney webpage to learn more about what an attorney can do for you and how to find one. For more information about conducting a clearance search, please watch the news broadcast-style video titled “Searching” (video #3 in the Trademark Information Network (TMIN) series). I am sure that similar searches of the register in other countries are available.
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing). If you get permission, ask about any color variations they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, the key thing is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them. And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
Generally speaking, trademark law does not allow to reserve a trademark for future use for an extended period of time (like five years), without using it. A trademark arises from use in commerce or imminent intended future use in commerce.
Hypothetically speaking, if a program doesn't come with a EULA, does that mean someone in possession of it (who isn't the owner) would be breaking the law if they used it? If the copy on the stick was lawfully made with permission of the copyright holder, then you can lawfully use the software. Someone who lawfully comes into possession of a lawfully made copy of the software (that was not a backup) has the right to use that software in the ordinary way. For example if someone found a USB stick lying on the ground and it had software on it but no EULA, could they use the software? Maybe, but it would be hard for them to know whether they could or not. It might be a backup. It might be an unlawful copy. There was a case where a person found a CD in the trash that was clearly an original. The package had a shrink wrap agreement, but he found the CD without the package. The court held that he had every right to use the software on the CD (since it was a lawfully-made copy and not a backup) and was not bound by the EULA (since he hadn't opened the package). But he was very fortunate in being able to demonstrate these facts.
Attribution is not a legal requirement If company A owns IP (copyright and trademarks in this case), they can licence it to company N on whatever terms are mutually acceptable. They may require company N to attribute their IP or they may not.
The relevant law is trademark law. The basic question is whether the mark is identical or creates an unreasonable risk of confusion with the protected mark. There is no per se 30%-40% rule. I can imagine cases where changing a single letter in a long phrase turns a trademark violation into a parody or clearly different mark (see the Electric Company TV show). I can also imagine cases where changing a large part of the mark could still be infringing and confusingly similar. A parody is protected on fair use grounds in copyright law (which could conceivably come into play since this is a derivative work but would be protected since it is a parody), but in trademark law the issue is that a parody is unlikely to be confused for the original. Of course, at a fine grained level when one is looking at particular cases rather than general ideas, you would have to know which country's laws were involved, for example, where the goods would be sold.