How much do I have to change a logo from an Video game IP (pokemon go) to create items and sell them? I'm an entrepreneur who wants to capitalize on the wild success of the mobile game Pokemon Go. There are three teams within the game that have distinctive logos, see the bird icons in the image below. My question is, if I wanted to take those logos and modify them and print those on clothing and other items for sale, would I be able to do so? How could I protect myself from litigation if I wanted to go through with this plan? Would modifying the original icons, or created brand new stylized version of the icons suffice? Would I have to put that this is unlicensed merchandise on my sale page, and would that protect me?
There is no such thing as "alter it by X amount and it's legal". If the original can be determined at all, it would fall under derivative work and be an infringement. https://www.copyrightservice.co.uk/copyright/copyright_myths -- See #6 and #7 And Stanford: http://fairuse.stanford.edu/2014/12/22/much-photo-need-alter-avoid-copyright-infringement-hint-cheshire-cat/ Kienitz v Sconnie Nation And the well known Shepard Fairy/Hope poster case: http://artsbeat.blogs.nytimes.com/2012/09/07/shephard-fairey-is-fined-and-sentenced-to-probation-in-hope-poster-case/?_r=0
The Google terms of service do not prohibit using their translate programs to create something that you sell. TOS for using their API would be irrelevant, since that isn't what you're doing. There is no clear copyright issue: as far as I can tell, there is not yet any case law suggesting that the output of a program can be owned by the copyright-holder of the program. (Copyright must be held by a legal person, i.e. an actual person or a corporation, and a program cannot yet be a legal person). A human-performed translation is subject to copyright protection since what is protected is that which is created by the (translating) author, and a program lacks that creative element. A translation owes its existence to the program-user using a particular tool to create the work, be it a pen or a translation program. What is unclear at present is whether a person using machine translation in a permitted fashion to create a derivative work thereby gains copyright to that derived work.
You need permission from the copyright holder(s) to make the prints at all unless it falls under some fair use doctrine or is a work in Public Domain. If permission is granted, it would presumably involve you paying money on some negotiated basis. An artist might flatly refuse to give permission to your plan to use their art as a component of your art.
A matter of terminology, what you want is not the copyright, but a license to use the copyright, presumably a non-exclusive license. You would probably need to approach a licensing department at Disney. They will ask lots of questions, and if they are open to the possibility, will quote a fee, which will, i would think, be sizable. Anyone should be able to ask, but I suspect that most requests are refused. It would probably be well to have a business plan laid out, and exactly how the images would be used in your plan. Disney can refuse any license, or offer one on whatever terms it pleases.
Yes. The introduction to the license says &quot;You may adapt — ... build upon the material for any purpose, even commercially&quot;. (My emphasis). Note that there is an attribution requirement so you need to find a way to attribute each image to its individual author. For the fine details, you certainly need to read the actual license (rather than the introduction) and you probably need to consult your own, paid-for, IP lawyer - but if you are just scoping the project out at the moment, you should be fine. For contrast, here is a Creative Commons licence that does prohibit commercial use.
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing). If you get permission, ask about any color variations they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, the key thing is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them. And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
This a bit dubious. You write &quot;I know you can make a digital copy of a book or CD you own.&quot; but that is true only under limited circumstances. Making such a copy for one's own personal use would likely be fair use (in the US). Selling copies would pretty clearly be copyright infringement. Giving away free copies to significant numbers of people would also be infringement. Temporarily lending copies ro a small number of people might be considered fair use or might not. For the board game, you could allow others to play with the copy you own in person. But COVID makes that unsafe. Assuming the game art is under copyright protection (some older games might have protection expired) selling such images or making them widely available would clearly be infringement. Making them available only during the course of play to a limited group, with technical measures to prevent or discourage copying and no fee charged might pass as fair use, and the game company might well not want to pursue the matter in any case. If you create new art which can be used for the same game, it would be somewhat less likely to be considered infringing/ Even then selling access would probably be trademark infringement, and perhaps infringe the copyright on the rules of the game. There would be legal risk in doing this sort of thing.
As far as I am aware both these answers are incorrect, but as I am not a lawyer let me quote the World Intellectual Property Organization (part of the UN): Photos of trademarks Unlike copyright law, trademark law as such does not restrict the use of a trademark in a photograph. What it does forbid is the use of a trademark in a way that can cause confusion regarding the affiliation of the trademark owner to the image. If consumers are likely to mistakenly believe that the trademark owner sponsored a photograph, then there may be trademark infringement. For example, if a Nike logo was visible on the t-shirt worn by the boy in our photo-shoot scenario, this could be seen as an attempt to appropriate consumer goodwill associated with the Nike trademark. So, caution is required if photographing someone wearing or consuming a trademarked product. Source: IP and Business: Using Photographs of Copyrighted Works and Trademarks (emphasis mine) So the basic idea is that if the Washington Redskins would not want to be associated with the Biden campaign, they could file a lawsuit claiming that the photo suggests there might be an affiliation between the campaign and the sport organization. In other words, the question one has to ask is: Is there a chance we might benefit in any way from the goodwill associated with the trademark? The way it was explained in a copyright course1 I watched was that: you don't need to worry about a McDonald's in the background of your photo you need to be careful where you use a general photo of a specific McDonald's and taking a photo of a political candidate in front of a McDonald's is not acceptable without permission2 The verdict The biden campaign claimed that A campaign aide told Fox News the logo was removed from the photo because it is &quot;copyrighted&quot; and claimed that such a step is &quot;a very common practice on campaigns.&quot; To my knowledge that are no actual copyright concerns here, but - just like with the aforementioned course - trademark matters often get covered in the same setting as copyright laws, so I have a very easy time believing that this is 'a very common practice on campaigns'. It's incredibly unlikely that for this specific photo the Washington Redskins would have actually claimed that Biden was benefiting from the goodwill associated with their brand (especially considering all the controversy surrounding them), but it's a completely believable general policy. The interesting thing is that they didn't care as much about postings on social media compared to more traditional channels, but this is in line with what I have seen in many companies and organizations. 1 - This course was trying to generalize international law in a way that content producers won't get in trouble anywhere rather than exclusively explain US law. 2 - The example didn't use a 'political candidate' explicitly, but something along the lines of a recognizable public figure who is not just getting a burger