Can an author of an app use logos that belong to auto manufacturers? Consider a mobile app related to automobiles. In order to identify the make of a vehicle within the app (in list views, menus, and buttons, for example), the author might choose to use logos that belong to car manufacturers (Ford, Toyota, etc.) Would this hypothetical use of logos scenario implicate trademark law? Would it be trademark infringement?
The use may constitute trademark infringement if it implies sponsorship or endorsement I'm going to assume US jurisdiction for this question, because you've not provided one, and you haven't provided enough car manufacturer names to suggest that this wouldn't apply to the US. I'll also only cover Federal law (the cases were tried in state courts), so be aware that there may be additional responsibilities under state law that I don't examine here. 15 U.S. Code § 1114: (1) Any person who shall, without the consent of the registrant— (a) use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; or (b) reproduce, counterfeit, copy, or colorably imitate a registered mark and apply such reproduction, counterfeit, copy, or colorable imitation to labels, signs, prints, packages, wrappers, receptacles or advertisements intended to be used in commerce upon or in connection with the sale, offering for sale, distribution, or advertising of goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive, shall be liable in a civil action by the registrant for the remedies hereinafter provided. Under subsection (b) hereof, the registrant shall not be entitled to recover profits or damages unless the acts have been committed with knowledge that such imitation is intended to be used to cause confusion, or to cause mistake, or to deceive. 15 U.S. Code § 1125: (1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which— (A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or (B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act. These actions - the use of the trademarked manufacturer logo within the app - is likely to constitute trademark infringement, if the trademark owner's permission is not sought prior to publication, and the use of the trademark is likely to cause confusion as to the source, sponsorship or approval of the goods. What this means, is that if the trademarks are used in such a way that a reasonable person is likely to think that: The product is an official product from the owner/brand associated with the trademark; The product is sponsored by the owner/brand associated with the trademark; or The product is approved or endorsed by the owner/brand associated with the trademark. Then an action in trademark infringement may be brought by the trademark owner. Consider the following two cases: Polaroid Corp. v. Polarad Elect. Corp., 287 F.2d 492 (2d Cir. 1961) In this case, judgement was made for the defendant, as the defendant's field was not considered close enough to the plaintiff's for there to be a likely chance of confusion. AMF, Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979) In this case the trial judge decided that the trademarks Slickcraft and Sleekcraft were unlikely to cause confusion. This ruling was overturned on appeal and an injunction was ordered by the court. Possible defenses Nominative use of a mark When a mark is used solely to identify a product, this use is privileged. A descriptive mark used for its primary purpose Descriptive marks are a subtype of trademarks, which are descriptive in nature but have acquired a secondary meaning. Here, using a descriptive mark for its primary purpose has been found not to constitute infringement. General First Amendment protection Satire and parody are generally recognized as defenses if the primary purpose of the use is not directly commercial. If the products are not similar enough to be likely to cause confusion; and The use does not imply endorsement, sponsorship or approval of the product by the trademark owner then it should be fine. It seems that the situation in the question above would not give rise to confusion (unless the car manufacturer also develops an app, for instance), the second issue - endorsement - should be avoided. Many programs will have a legal section that includes ownership information and disclaims any association with the trademark owner(s). I have not been able to locate any cases where the effect of these sections have been tested. Further reading Overview of Trademark Law
Working a mobile car cleaner now, my manager asked me to take some pictures before cleaning and after clearing, privacy issue of the car owner California law creates an expectation of consent for taking photographs of people for purposes of commercial distribution of the image to the public. California Civil Code § 3344. But, absent copyright or design patent issues (which would only very rarely come up since most people don't own the copyrights or patents to the designs of their cars, and the owner of the copyrights generally grants an implied license for the owners of the cars to display the copyrighted or patented designs), there is no parallel requirement of consent for taking photographs of things. Furthermore there is no common law expectation of privacy in anything that someone you do business with must necessarily see with their own eyes. So, if you must see the car to clean it, then taking photographs before and after the work is done does not violate any expectation of privacy to which the customer has not implicitly consented and does not violate any California or federal statute. Better practice would be for the business to explicitly have the customers consent in writing to the photographs, to remove all doubt. But the implied consent to having someone see your car when they are cleaning it would be unreasonable to deny in almost all circumstances. A company might voluntarily have an agreement to keep any photographs taken confidential and to have its employees sign non-disclosure agreements not to reveal what they see while working. If it did, this would create a legally enforceable expectation of privacy for the customer. For some VIP clients, this contractually enforceable discretion might be something that would induce them to pay a higher price for the same services. But those kind of protections are not the default standards of law that apply in the absence of an agreement. And, even then, taking photographs for purposes of internal use only would probably not violate an agreement of this kind. The work still requires that people inside the business, including remote supervisors, be able to see the cars to do their work.
It doesn't make a difference if the product is free or commercial use, if it's initiated by a company or an individual. What you are considering would be a &quot;derivative work&quot; and without explicit permission from the copyright holder, it is considered a violation.
Yes, the original designer (or the designer's employer) would have a legal right to the design, insofar as it included protectable design elements. Copyright on the design of &quot;useful&quot; products is limited, and the exact limitations vary from country to country. However, it might be hard for the designer (or the company for which the designer works) to prove that the creation was original, and was not an actual leak. But if the designer or company has retained sufficient evidence to convince a court, then a suit could be successful. Such a possibility makes me doubt that Apple or a similar large company would do that. The risks are too great when a design of their own creation would probably be quite good enough for their purposes. But that is all speculation.
A "similar brand", even a "knock off", does not infringe trademark protection (which is the issue here, not copyright) as long as reasonable consumers or purchasers will not be confused or mislead into thinking that the product is the same as the original product, or is made by, affiliated with, sponsored by, or authorized by the makers of the original product, or that the knockoff in some way shares the reputation of the original product. Obviously that is a fact-based judgement, but a name that alludes to another product but is obviously different is generally not considered an infringement. (I recall reading of a case in which the well-known "North Face" clothing brand tried to sue a new brad called "South butt". I believe that North Face lost. Apparently I was wrong and the case was settled.)
Anyone seriously planning on doing this or anything like it would be well advised to consult a good trademark lawyer with the specifics. Specifics will matter in such a case. That said: Under US trademark law, the key question is whether a reasonable person would be confused into assuming that there is some connection, and that the new firm could be relied on based on the reputation of the old one. if so, this is a trademark infringement unless permission is obtained from the trademark holder (not likely to be granted). Since "orbitz" is a coined term its protection is stronger, there is no natural object or concept this can refer to. "AppleMoving" is less likely to be confused with "Apple Computers" because apples are real things and need not refer to computers. The likelihood of confusion depends on the specific facts of an individual case. Note also that trademark protection is a matter of private civil lawsuits. If orbitz didn't choose to sue for whatever reason, nothing would have stopped OrbitzMoving.
It's questionable, because if you design your own visual interpretation of the T-Shirt then it isn't necessarily the one from the book and thus your art has it's own copyright. However, if the current Copyright Holder and Possible Trademark owner is selling the shirt it could be an issue because yours is not official but being sold as one. If you're making it for non-sale and just cosplay, than you have a better arguement.
The example in the question is a pretty clear case of nominative use. The mark is being used to refer to, or name, the product (or service). It is not being used to sell a similar product, or anything else. No reasonable person could take it to indicate that the trademark owner has endorsed the person making the statement, nor that there is any sort of affiliation. This page from the International Trademark Association describes the concept. This concept is sometimes called "fair use" by analogy with the concept in US copyright law, but that term is not strictly accurate. It is better to simply say "nominative use" or "descriptive use". Digital Media Law's page on "Using the trademarks of others" says: As a general matter, if you are reporting on, commenting on, or criticizing a trademark owner, most ordinary consumers will not be confused about whether the company or organization is the source or sponsor of your work. You can reduce the likelihood of confusion further by avoiding a website design that looks like the trademark owner's site or resembles its product packaging, and you should never festoon your website with a company's logo (but isolated use when relevant to a discussion is OK) ... If someone threatens you with a lawsuit or sues you for trademark dilution, then a lack of consumer confusion will not help you. Here, one obvious line of defense is to argue that there is no likelihood of dilution. Federal and state dilution law protects a trademark owner against the whittling away of the distinctiveness of its famous trademark by association with other goods or services; it does not give a trademark owner the right to shut down all unflattering speech about it. If you do not associate a famous trademark with your own goods or services, then there can be no dilution (or at least that's how your argument goes). ... The nominative fair use defense protects your ability to use a trademark to refer to a trademark owner or its goods or services for purposes of reporting, commentary, criticism, and parody, as well as for comparative advertising. Courts impose three requirements on defendants who want to take advantage of the nominative fair use defense: (1) the trademark owner, product, or service in question must not be readily identifiable without use of the trademark; (2) the defendant must use only as much of the mark as is necessary to identify the trademark owner, product, or service; and (3) the defendant must do nothing that would suggest sponsorship or endorsement by the trademark owner. This defense works against trademark infringement lawsuits. The federal dilution statute, found at 15 U.S.C. § 1125(c)(3)(A), also makes nominative fair use a complete defense to trademark dilution claims.