How to protect an idea when you don&#39;t own the brand or the process? (UK) I have an idea I'd like to take to a company, but I don't know how to protect it. The best analogy I can think of is the following (I fully realise this example exists; it's an analogy): I want to approach a marketing company that has access to a drinks company, (or the company directly). My idea is: to take the drinks company logo and put it on a pint glass. So, I can't protect the logo (it's not mine). I can't protect the glass (it's not mine). I can't protect the process of putting the logo on the glass (I don't have the tech, and something similar has been done - I wouldn't be doing the processing). All I have is the idea. Is it possible to protect the idea, to stop the company just using it please?
Intellectual property is something unique that you physically create. An idea alone is not intellectual property. For example, an idea for a book doesn’t count, but the words you’ve written do (from the UK government website). This is a universal principle: having ideas is not protectable (are you quite sure that nobody else has had the same idea, or ever will?) So unless you have put some work into producing a specific implementation, your idea can be used by anybody who thinks of it.
On what grounds would you sue? Contract Well, I think that you would struggle to find the necessary elements (see What is a contract and what is required for them to be valid?) In particular, you would struggle to prove that there was intention to create legal relations on their part and possibly on yours. Are you able to identify in your "back &amp; forth" a clear, unequivocal offer and acceptance? Without knowing the details of the "back &amp; forth": I was hoping that someone at $organization might be willing to write an article explaining what you do, the history of the organization and how it works appears on the face of it to be a request for a gift; not an offer to treat. Promissory Estoppel If you don't have a contract then it is possible (IMO unlikely) that they induced you by your actions to commit resources (your time in writing) in anticipation of a reward (them publishing what you wrote). To be estopped they would have to have known that you were writing the article in the expectation that it would have your organisation's name in it, that they did not intend for that to happen and that they allowed you to invest those resources notwithstanding. If you can prove all of that then you can require them to do what they promised. The big difficulty I see in this is did you tell them that a) you were writing the article, b) it would have your name in it and c) you expected it to be published in that form. Copyright If they publish the work or a derivative work without your permission you can sue for breach of copyright. As it stands, they probably have an implied licence to publish and you would need to explicitly revoke that. Options There are two reasons to go to court: Money Principle If you are going to court for money then this is at best a risky investment and at worst a gamble: balance your risk and reward carefully. If you are going to court for a principle then I simultaneously admire your principles and think you're an idiot. Make a deal Explain that the reason that you wrote the article was a) to support their fine publication and the fantastic work it does (even if you don't) and b) to garner good publicity for your organisation. You understand and admire their strong editorial stance (especially if you don't) but the article involved a considerable amount of work and could they see their way clear to give you a significant discount (~80%) on a full page ad facing the article.
Software licenses are protected by copyright, meaning that you need the author's permission to copy them. One way to get permission is to buy a license, since many of them are for sale. Sometimes (e.g. CC licenses) a license to copy the license is granted. You can also read and understand what is in a license, and use that knowledge to write your own. This is different from copying the license, since what you are extracting from the existing licenses is the ideas, not the specific expression.
Inks for reproduction can be mixed to create very custom colors. It is entirely possible to trademark a special "recipe" of ink which results in the same color each time. So yes. In terms of branding -- colors, or specific color combinations, can be trademarked. Don't confuse "trademark" with "ownership" or "copyright". Trademark merely means in that particular industry the company has staked a claim on a specific color or color combination. Trademarks are more about preventing brand confusion within the same industry. You're free to use the same colors in a completely separate industry and even in some cases in a completely separate manner within the same industry. Freakonomics has an article about trademarking colors. It mostly alludes to fashion, but it's still a valid article. If you want to delve more into branding and color, Color Matters has some additional information.
The answer to the question "can so-and-so sue me?" is almost always "yes", regardless of context. Such a suit might be baseless, and it might get settled in your favor, but you still have to spend the time and money to defend yourself. This can be disastrous for a start-up that's trying to get off the ground, and it's how patent trolls make their money. (I'm not accusing SnapChat of engaging in such tactics as a rule, of course; I'm just pointing out that the legal system does allow for them.) Whether or not you are likely to be sued is a separate question, and one that can really only be effectively addressed by a trademark attorney with full knowledge of the particularities of your situation.
All your work is yours. They've made it very clear it wasn't a work for hire, so it's yours. They can't copyright any of their ideas. You can't copyright an idea. Only specific creative elements authored by them and present in your work could be covered by copyright. You didn't use their block diagrams. I don't see how references to other sites to look at would constitute a creative element they authored. That said, you probably want to talk to a lawyer and get a written legal opinion that you can rely on.
If I make a working prototype and upload it on youtube will it prevent others from getting a patent on the idea? Generally yes. If the core information is accessible to the public, it becomes &quot;prior art&quot; and cannot be patented anymore by someone else. That includes you. Depending on local legislation, you have a small time window to apply for a patent (after disclosure) but if you don't, it's public domain and everybody is free to use it. If it's mainly code, you may be able to upload to Github and attach a license to it but that offers only limited protection. Globally? That depends on local legislation which there are too many of, to answer this here.
Speaking from a U.S. perspective (which may or may not generalize elsewhere), trademarks can be used by different companies when they operate in different industries. An answer on Avvo by Kurt Van Thomme captures the important question when using an existing trade name in a new industry: The question in these kinds of circumstances is often whether the goods or services offered by the two companies are sufficiently related such that a consumer would be likely to think a company providing the first product or service would be reasonably likely to provide the second product or service also. Kurt's answer includes an example where the name "Pioneer" is used by a seed company and an electronics company. The two products are unlikely to be provided by the same company, so there is low risk of consumer confusion. In my layman opinion, it seems unlikely that J.K Rowling or Warner Brothers would use the trade name Voldemort to market a software development tool (as it seems unlikely they'd market a software development tool at all, unlike a complete video game, which would be a more likely product), so you could legally use the name insofar as it is not likely to cause customer confusion. Note that you still might attract negative legal attention if the trademark holder is particularly litigious, so when I say "you could legally use the name" I mean that you could probably win a lawsuit (at whatever legal fee costs) if one were filed against you. However, some marks are regarded as "famous" or "well-known" in some jurisdictions. In that case, the mark is afforded much broader protection, and your ability to use it in a different industry is greatly diminished: Famous marks are those that enjoy a high degree of consumer recognition in a particular jurisdiction or in a specific field of commerce or industry. However, few trademarks enjoy the status of “fame.” Examples of marks held to be famous in certain jurisdictions are COCA-COLA, KODAK, WIMBLEDON and VIAGRA. For example, you could not start a business selling automobiles under the brand name "Coca-Cola" even though it is tremendously unlikely that the Coca-Cola Company would branch out into selling cars. The mark's status as "famous" would still allow the Cola-Cola Company to succeed in stopping you from using that mark in commerce, even in a vastly different industry. If the trademark holder of the name Voldemort succeeded in persuading a court that the mark met the jurisdiction's standard for a famous mark, then you could not use the name even for your software development tool. Note also that because trademark is intended to reduce confusion over the source of a good or service, trademark holders can lose their trademark by failing to defend it from confusing uses. Therefore, some trademark holders aggressively pursue even borderline cases to ensure they don't endanger their trademark.