Use of a trademark instead of a business name Can a trademark name be used instead of a business name in legal information such as web-site and product copyright notices, EULAs, Terms Of Use, Privacy Policy, etc., provided that the actual business and trademark registration and ownership information is published on the web-site in a separate section? In particular, the statements of concerns for me are: &quot;... the agreement between You and TRADEMARK(R)&quot; vs &quot;... the agreement between You and BUSINESS&quot; &quot;... the TRADEMARK(R) is not responsible&quot; vs &quot;... the BUSINESS is not responsible&quot; &quot;... Copyright (C): TRADEMARK(R), YEARS&quot; vs &quot;... Copyright (C): BUSINESS, YEARS&quot; It's for US/Canada.
It's best to use formal names in legal documents. For example, Ringo Starr's musical compositions are credited to Richard Starkey. If you have a business that wishes to do business under a name other than its legal name, you can investigate d/b/a (&quot;doing business as&quot;) designation. For the purpose of a single contract or other document, you can usually include language that designates a name for the business such as &quot;this agreement is between Full Name Incorporation, Inc, hereinafter known as Trademark®, and....&quot; You shouldn't do any of this in real life, however, without first discussing it with your lawyer. If you believe that there is business value in calling your company &quot;Foo&quot; when its actual name is &quot;Bar Corp,&quot; then surely that value warrants some expense to find a lawyer who will defend the validity of the company's contracts in court, should that become necessary.
Copyright does not Protect Names at All Names and book titles and other short phrases are never protected by copyright, whether they are common or uncommon. The US Copyright Office Circular 01 &quot;Copyright Basics&quot; states on page 2: Copyright does not protect: Ideas, procedures, methods, systems, processes, concepts, principles, or discoveries Works that are not fixed in a tangible form (such as a choreographic work that has not been notated or recorded or an improvisational speech that has not been written down) Titles, names, short phrases, and slogans Familiar symbols or designs Mere variations of typographic ornamentation, lettering, or coloring Mere listings of ingredients or contents For more information, see Works Not Protected by Copyright (Circular 33) Circular 33 &quot;Works Not Protected by Copyright&quot; states on pGES 2-3: Names, Titles, Short Phrases Words and short phrases, such as names, titles, and slogans, are uncopyrightable because they contain an insufficient amount of authorship. The Office will not register individual words or brief combinations of words, even if the word or short phrase is novel, distinctive, or lends itself to a play on words. Examples of names, titles, or short phrases that do not contain a sufficient amount of creativity to support a claim in copyright include: The name of an individual (including pseudonyms, pen names, or stage names) The title or subtitle of a work, such as a book, a song, or a pictorial, graphic, or sculptural work The name of a business or organization The name of a band or performing group The name of a product or service A domain name or URL The name of a character Catchwords or catchphrases Mottos, slogans, or other short expressions Under certain circumstances, names, titles, or short phrases may be protectable under federal or state trademark laws. For information about trademark laws, visit the U.S. Patent and Trademark Office website or call 1-800-786-9199. Use of a name from a previous work can be one element that makes the later work a derivative work, but the name of a character alone will not m make a later work derivative. There must be significant and distinctive aspects of the source work (not merely common or generic aspects, or bare ideas) that are sufficiently original to be protectable, and those must be used in the later work to make the later work derivative. Even then a fair use defense may apply. Having giant spiders called 'aragogs' would probably not alone be enough to make a work derivative of a Harry Potter novel, but if the detailed description and behavior of those monsters was used, it might possibly do so. Failure to object to an infringement does not forfeit copyright, and later infringements can still have legal action taken over them. Distinctive Characters: Court Cases The OP asks: Are there any similar court cases? In Nichols v. Universal Pictures Corporation, 45 F.2d 119 (2d Cir. 1930) the famous Judge Learned Hand wrote: If Twelfth Night were copyrighted, it is quite possible that a second comer might so closely imitate Sir Toby Belch or Malvolio as to infringe, but it would not be enough that for one of his characters he cast a riotous knight who kept wassail to the discomfort of the household, or a vain and foppish steward who became amorous of his mistress. These would be no more than Shakespeare's &quot;ideas&quot; in the play, as little capable of monopoly as Einstein's Doctrine of Relativity, or Darwin's theory of the Origin of Species. It follows that the less developed the characters, the less they can be copyrighted; that is the penalty an author must bear for marking them too indistinctly.[Emphasis added] In he later case of Anderson v. Stallone, 11 U.S.P.Q.2d 1161 (C.D. Cal. 1989) the court wrote: The precise legal standard this Court should apply in determining when a character may be afforded copyright protection is fraught with uncertainty. The Second Circuit has followed Judge Learned Hand's opinion in Nichols v. Universal Pictures, 45 F.2d 119 (2d. Cir. 1930), cert. denied, 282 U.S. 902 (1931). Judge Hand set forth a test, simple in theory but elusive in application, to determine when a character should be granted copyright protection. Essentially, under this test, copyright protection is granted to a character if it is developed with enough specificity so as to constitute protectable expression. Id. at 121. ... The Rocky characters are one of the most highly delineated group of characters in modern American cinema. The physical and emotional characteristics of Rocky Balboa and the other characters were set forth in tremendous detail in the three Rocky movies before Anderson appropriated the characters for his treatment. The interrelationships and development of Rocky, Adrian, Apollo Creed, Clubber Lang, and Paulie are central to all three movies. Rocky Balboa is such a highly delineated character that his name is the title of all four of the Rocky movies and his character has become identified with specific character traits ranging from his speaking mannerisms to his physical characteristics. This Court has no difficulty ruling as a matter of law that the Rocky characters are delineated so extensively that they are protected from bodily appropriation when taken as a group and transposed into a sequel by another author. Names may be Protected as Trademarks A name may be protected as a trademark. This means that no one else can use it to promote or label a product or service of a similar type without permission. Trademarks do not expire as long as they remain in use. But trademarks only protect against uses &quot;in trade&quot;, that is uses that identify a product, or are used to advertise that product, or are used to imply endorsement, approval or sponsorship of a product. If a reasonable person could be confused as the the source of a product, or who endorsed it, then the use of the mark may be infringing. Trademarks are also country-specific. What is a protected mark in country A may be quite unprotected in country B. While trademarks do not expire if they remain in use, if a term becomes &quot;generic&quot; and loses the distinctive association with a specific brand or maker, then it may also lose protection as a trademark. At one time Xerox feared that its name would become a generic synonym for &quot;photocopy&quot; and that it would lose trademark protection. It undertook to discourage people from using the mark &quot;xerox&quot; in connection with photocopying using non-Xerox equipment. Similarly the maker feared that &quot;Kleenex&quot; would become a generic synonym for &quot;face tissue&quot; and took steps to avoid this. However, a single use would not cause this result, it would require widespread use amounting to a change in the language for such distinctive marks to lose protection. I strongly suspect that &quot;Harry Potter&quot; has been protected as a trademark in a number of countries. I am far more doubtful that &quot;aragogs&quot; has been, or even could be, protected as a trademark. The word &quot;aragogs&quot; is one fictional element in the HP books, but it is not used to label, identify, or advertise those books (or related products). Thus it is probably not protected. And even if it were, using such a term in the text of a work of fiction is probably not infringing I could write a mystery novel in which one of my characters has a Coke without seeking permission, and it would not be infringing the soft drink company's trademark. Unless the &quot;aragogs&quot; appear in the title, blurbs, or advertising of the fan novel, or are in some other way used to identify or advertise the novel, they would not infringe on a prior trademark of JKR's even if she has obtained one.
united-states If the computer is in fact a HAL-9001 (no doubt running the Clarke-68 OS) then the reseller can so describe it without trademark infringement. This is a case of nominative use, where the trademark is used as the name of the thing, to describe and/or refer to it. In addition, under US law, an attempt to prohibit the reseller from using that term would run into first amendment issues, and would be subject to strict scrutiny. If the term were used in such a way as to disparage the brand, there could possibly be an action for tarnishment of the trademark. but such actions are now limited in the US on first amendment grounds, following the case of Matal v. Tam. See What is trademark tarnishment or dilution under US law? for more details.
I will note from the outset that journal editors might require things from you that go beyond what is legally necessary. A typical case is that they will require one to obtain permission before reusing a figure from another article/journal/author (even though in the vast majority of cases no such permission would be needed). The legal answer might allow you to push back on the editor’s demands, but they still have the last word. There are two kinds of intellectual property to consider. Unless otherwise noted, this answer is valid for france and united-states. Trademark is almost certainly not an issue Trademark is a right to branding. A trademark holder can prevent others from using certain elements to promote their own products. The elements need not be complex, they just need to be recognizable by the public as related to the brand in question. For instance, &quot;Tesla&quot; is the name of an 19th century Serbian-American inventor known among other things for discoveries related to radio transmission. You would probably be able to market a radio transmitter under a &quot;Tesla&quot; brand (assuming there are no existing trademarks, which I have not checked). If you try the same thing with electrical vehicles, you will get sued. For a research paper, as long as you do not imply that Visa or MasterCard support your research or its results in any way, that should not be an issue. I assume, but cannot guarantee, that the above applies to most Western jurisdictions. Copyright Copyright is a protection or creative elements. Whoever authors a creative work can forbid others from distributing it under certain conditions. Are the Visa and MasterCard logos copyrighted? The first question is whether the elements at hand are protected under copyright. In the case of the Visa and MasterCard logos, this might depend on the jurisdiction. The criterion for &quot;creativity&quot; varies a lot. Some jurisdiction have adopted (some version of) the sweat of the brow doctrine, according to which work suffices to produce a &quot;creative element&quot; with copyright protection. The typical example are databases of facts where each individual entry is unoriginal but the collection might take some time to collect, curate and maintain (such as a phone book). In the united-states, the Supreme Court rejected the sweat of the brow doctrine in 1991. Accordingly, a work needs to reach the threshold of originality. Determining whether the threshold is met for a given work is done on a case-by-case basis at trial. However, it seems very likely that both logos are not protected by copyright in the United States. The Visa logo is a simple font with no significant creative elements; the MasterCard logo contains two overlapping circles. I note that Wikimedia Commons hosts both logos on their website and claims they are public-domain under that rationale (Visa, MasterCard). Wikimedia Commons usually follows copyright fairly closely, and they are a high-profile website hence a prime target for takedown requests by IP lawyers at Visa or MasterCard, so that is weak evidence that their claim is correct. But there is always the possibility that Visa / MasterCard just have not decided to sue yet. In france, the statute makes no explicit reference any threshold of originality: (article L-112-1 of the code of intellectual property) Les dispositions du présent code protègent les droits des auteurs sur toutes les oeuvres de l'esprit, quels qu'en soient le genre, la forme d'expression, le mérite ou la destination. The present code [containing all copyright statutes] protect copyrights for any works of mind, whatever their style, form of expression, artistic worth, or intended use. However, various court cases have tended to require &quot;works of mind&quot; to exhibit some amount of intellectual originality. For instance, Civ. 1ère 22 janv. 2009, n°08-11404 held that a perfume cannot be copyrighted because la fragrance d'un parfum, qui procède de la simple mise en oeuvre d'un savoir-faire, ne constitue pas la création d'une forme d'expression pouvant bénéficier de la protection des oeuvres de l'esprit par le droit d'auteur the smell of a perfume comes from the simple application of a know-how and does not constitute the creation of a form of expression subject to the protection of works of mind by copyright After a fifteen-minute look at various cases, I still do not have any strong idea of whether the Visa or MasterCard logo would be copyrighted in France. Let’s assume for the sake of the argument that they are. &quot;Fair use&quot; Even copyrighted works can be used without the copyright holder’s agreement under certain exceptions. Here again, any precise answer is jurisdiction-specific. &quot;Fair use&quot; is a US-specific doctrine, resulting from a string of court cases eventually codified into law (Wikipedia has a decent history). It is a rather general doctrine (any use case can be analyzed under the four balancing factors) and results can be hard to predict. I believe research articles usually fall on the right side, but because the logos under discussion are not under copyright in the US (see above), I will not attempt to make any in-depth analysis. Pedantic note: it is sloppy wording to use the term &quot;fair use&quot; for similar clauses in other jurisdictions. &quot;Fair use&quot; is a US doctrine. In france, the corresponding doctrine is given by a rather strict but precise statute at article L122-5 of the code of intellectual property: Lorsque l'oeuvre a été divulguée, l'auteur ne peut interdire : (...) 3° Sous réserve que soient indiqués clairement le nom de l'auteur et la source : a) Les analyses et courtes citations justifiées par le caractère critique, polémique, pédagogique, scientifique ou d'information de l'oeuvre à laquelle elles sont incorporées ; When the work has been published, the author cannot forbid: (...) 3° As long as the name of the author and the source are clearly mentioned: a) Analysis and short citations justified by the inclusion in a work with an aim of criticism, debate, pedagogy, science or information A research article is the typical case of a &quot;work of science&quot; (science means here &quot;scholarly research&quot;, not STEM). I have little doubt that it would be a covered use, especially if the paper discusses the reason behind the choice of those logos (easily recognizable by test subjects? simple shapes? etc.).
Do I need to create an LLC if I already own the domain? No. Can someone legally create an LLC with the same name as my domain? Yes. Just trying to understand what the difference is between an LLC and a business An LLC, a &quot;limited liability company,&quot; is a kind of legal entity that has a separate identity from the members of the LLC. The members' liability is limited with respect to the company's liability, hence the name. A business is a commercial activity. The two concepts are independent. A person can have a business without forming a corporation, or indeed many businesses. A single corporation can also have many businesses. Back to the question about someone forming an LLC using your domain name, this raises the issue of trademark protection. In the US, at least, you can't register a trademark unless it is &quot;in use in commerce&quot; (15 USC 1051(a)(3)(C)), which means explicitly that you cannot use the mark &quot;merely to reserve a right in&quot; it (15 USC 1127). But there are many subtleties of trademark protection that are widely misunderstood by most people, so if you anticipate wanting trademark protection for a name, you will probably want to learn about how trademark protection works and likely talk to a trademark lawyer.
A basic rule of trademark law is that a trademark is protected only for use in the same industry, or in regard to the same general sort of thing. "Maxwell House" for example, is the name of a brand of Coffee, and no doubt a trademark. If A business used it as the name of a brand of mobile home, it would not infringe the mark of the coffee brand. "Java" as a term for coffee , has been slang for any and all coffee at least as far back as WWII. I doubt that it is a currently active trademark in any case. It is, however, the name of a currently active programming language. Calling a new computer technology "Java" would probably infringe that (although the makers of javascript, a quite different computer language, seem to have gotten away with it). But it is hard to see how a realty company would so infringe. Of course there might be details which would cause this name to be infringing in fact, that I have no way of knowing. You could play safe with Sumatra Realty instead. Evin a quickly dismissed suit for trademark infringement could cost a startup time and money that might be a fatal handicap.
I am not a lawyer, and none of the following should be seen as legal advice. While it is always best to assume every image has a copyright.... In your scenario... traditionally if you are selling a product, there's generally no harm in using images of that product to assist in the sale. But even then photographer copyrights should be considered. Images of products may not only contain copyrighted material within the photo, but the photo itself is probably also copyrighted by the photographer. Just blankety taking images from other web sites is a poor practice in general and will customarily just get you into trouble. However, many manufacturers or distributors will actually provide resellers with product images. You can check the product manufacturer's web site for a "press" or "media' section. There are often downloads provided in those areas. I don't know hairdressing.. but as an example, General Motors has a special web site known to GM car dealers where the dealers can download high resolution images of the cars and products for ads, etc. I've done work in the past for a GM dealer who provided me with the web site and log in details so I can get product imagery. In addition, few manufacturers will take umbrage that you are using their images to sell their products. They want their products to look as good as possible wherever they may be displayed. In many cases, they may prefer you use supplied images rather than use your own. Customarily you would include a disclaimer in the footer somewhere: The product names, company names and product images used on this web site are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. Note, I am referring to images from the manufacturer's web site, not from competing businesses. If you are building a site for "Bob's Hair Styling" it's unethical to take images from "Kate's Hair Dressing" for your use. Stick to the manufacturer... if selling Paul Mitchell products, check the Paul Mitchell web site for available product images.
Copyrights You may use the circle c mark (c) normally with a year, the name of the author of the work and possibly the words &quot;all right reserved&quot; without any legal permission. This gives you more rights legally than you would have from the copyright rights that arise automatically upon the creation of the work. Registering the copyright with the copyright registrar simply gives you additional litigation rights and must be done before you file a lawsuit to enforce a copyright. &quot;All rights reserved&quot; means you aren't granting a license to people who see the website to republish it or use it themselves. &quot;All rights received&quot; would mean that you are using someone else's copyright with their permission, but would more commonly be expressed &quot;used with permission of [name of copyright owner].&quot; Trademarks A trademark arises from use in commerce that causes people to associate your mark with your goods and services. You may use the superscript letters TM to claim a common right trademark in a trademarkable item such as a logo or slogan by affixing it to the claimed mark. This is a basis to sue for trademark infringement but requires proof of many elements that can be dispensed with when the Patent and Trademark Office includes a trademark in its principal register following a formal application to them. What you can't do. You may not say &quot;patent pending&quot; if you have not applied for a patent, may not claim that something is &quot;patented&quot; when a patent has not been approved, and may not use the circle R mark (R) if your claimed trademark has not been including in the principle register of the Patent and Trademark Office. (This answer is based on U.S. law, but copyright and trademark laws are quite similar on these points internationally.)