Fair Use Quoting Reviews in Videos If I am making a video about a particular business, is it fair use to, within that video, quote a review or rating from Google or Yelp? i.e. Such and Such business has a 5 star rating from Jackie Joe Jim Bob on Yelp! They said, "This business is totally radtastic! We Love it!" And while the presenter says that, the quote would be printed on the screen. Is this ok?
This is pretty much exactly what the concept of "fair use" was invented for. The only thing that would be even more to the purpose is quoting and criticizing a politician's speech.
There are a number of existing legal sites that do this, for free or for pay. The main concern for a website operator pertains to the DMCA "safe harbor" provisions, which protect against vicarious liability for infringement. A "report piracy" option is not sufficient; see this answer to a related question.
Evaluating a potential copyright violation is very fact-intensive, so we don't have enough information to answer the question. Making a copy is generally going to be a copyright violation, but there's still going to be a lot of breathing room under the fair use doctrine. Again, we'd need more details to provide a useful answer, but you may be able to analyze the question yourself using the following information. Analysis of fair-use defenses looks at four questions, and the answers to the questions can tip the scales in favor of or against a finding of fair use: Does your kind of copying affect the market for the original? To what extent can your copy fulfill the demand for the original? What if there were widespread copying of the kind you're considering? The more potential there is for the copies to replace the original, the less likely it is to be fair use. This is the most important factor in the analysis. Why did you make the copy? If you made the copy for purposes of news reporting, criticism, or commentary, it's more likely to be fair use. If you made a copy just so you could watch again later whenever you feel like it, that's may still be fair use, but it is somewhat less likely. If you made a copy so you could sell it for profit, that's almost certainly not fair use. How much did you copy? Did you copy the whole thing, or did you copy only as much as you needed to achieve your purpose under Question 2? If you copy "too much" -- both in the raw amount and as a fraction of the whole work -- it's less likely to be fair use. What did you copy? Such works can be copyrighted but are not part of the Highly creative works, such as poems, music, and movies, are at the "core" of copyright principles. A fair use analysis will be more stringent in these cases than when copying a purely factual work, such as a phone book, biography, or list of statistics. This is the least important factor in the analysis. So take all of those and imagine the answer to each on a spectrum. If you see things generally tipping in the direction of fair use, that's a good indication that you're going to be safe. If you see things tipping in the other direction, you may want to reconsider. Again, these can be notoriously tricky questions. If you're dealing with a real situation, you should consult an attorney to get an answer specific to your situation.
In the United States, you almost certainly do. The most on-point case is Castle Rock Entertainment Inc. v. Carol Publishing Group, 150 F.3d 132 (2nd Cir. 1998). That was a case dealing with Seinfeld, where a publisher printed and sold The Seinfeld Aptitude Test, a book of Seinfeld trivia. The publisher argued that the questions and answers were simply unprotected facts about the show, not copyrightable expression, but the court concluded that the facts were merely restatements of the expressive works of the show's creators. Although the book was in some senses transformative, the court found that the transformation was "slight to non-existent": [T]he fact that The SAT so minimally alters Seinfeld's original expression in this case is further evidence of The SAT's lack of transformative purpose. To be sure, the act of testing trivia about a creative work, in question and answer form, involves some creative expression... However, the work as a whole, drawn directly from the Seinfeld episodes without substantial alteration, is far less transformative than other works we have held not to constitute fair use. A major part of the problem in that case was that the facts suggested that the publisher was not looking to create an educational or critical work revolving around Seinfeld, but rather to provide Seinfeldesque entertainment to Seinfeld fans. There is some discussion in Castle Rock suggesting that certain behind-the-scenes facts might change the analysis, but from what you're saying, it seems doubtful that you'd have a different outcome.
I am not a lawyer, and none of the following should be seen as legal advice. While it is always best to assume every image has a copyright.... In your scenario... traditionally if you are selling a product, there's generally no harm in using images of that product to assist in the sale. But even then photographer copyrights should be considered. Images of products may not only contain copyrighted material within the photo, but the photo itself is probably also copyrighted by the photographer. Just blankety taking images from other web sites is a poor practice in general and will customarily just get you into trouble. However, many manufacturers or distributors will actually provide resellers with product images. You can check the product manufacturer's web site for a "press" or "media' section. There are often downloads provided in those areas. I don't know hairdressing.. but as an example, General Motors has a special web site known to GM car dealers where the dealers can download high resolution images of the cars and products for ads, etc. I've done work in the past for a GM dealer who provided me with the web site and log in details so I can get product imagery. In addition, few manufacturers will take umbrage that you are using their images to sell their products. They want their products to look as good as possible wherever they may be displayed. In many cases, they may prefer you use supplied images rather than use your own. Customarily you would include a disclaimer in the footer somewhere: The product names, company names and product images used on this web site are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. Note, I am referring to images from the manufacturer's web site, not from competing businesses. If you are building a site for "Bob's Hair Styling" it's unethical to take images from "Kate's Hair Dressing" for your use. Stick to the manufacturer... if selling Paul Mitchell products, check the Paul Mitchell web site for available product images.
All Government produced documents in the United States are public domain, as they belong to the people. The company may be asking for license to use their film, which may include several other clips that they put in any order. Their film, specifically, including any explanatory dialog, commentary, or editing choices, are not fair game. However, the clip you are asking about is not copyrighted and is fair for any use.
Yes it would be legal to do so. A full analysis would look at trademark law (where the bottom line is that the use of the Coke mark is not misleading since you are selling bona fide Coke), and copyright law. Whether it was non-infringing or fair use, is a closer call, but there is little doubt that one way or the other, this would be legal.
The store is, as far as i can see, not using the trademarked image to sell their cake. Your family does not intend to sell anything at all. This photo, from the description, could not reasonably be confused with an official image from the trademark holder. (all of this is based on your description, of course). Therefore, the trademark holder probably won't sue for trademark infringement, even if they somehow heard of this event, and if they did sue, they would quite likely lose. You would be making a copy of a presumably copyrighted image. You might have an active defense, but that is very hard to be sure of in advance. (Note that "fair use" is a very specifically US legal concept, and would not apply in the UK. The roughly comparable concept is "fair dealing" but that is more restrictive, and follows somewhat different rules.) In any case, it is possible that the rights holder would sue, and if the situation were a bit different (the was only one person pictured, making the shirt with the protected image very prominent, for example) there might be a larger chance of such a suit being successful. No business is going to want a bakery department manager deciding whether a particular use of a particular image does or does not infringe IP rights, and whether it does or does not expose the business to significant risk. Just to get an opinion from their lawyer on whether this image infringes would probably cost them several times the price of the cake with image printing. The store has no doubt written its guidelines to err well on the side of caution, because one suit, even if they won, would cost far more than the profits of many cakes, and if they lost, could have a very negative effect on their bottom line indeed. The store is entitled to restrict what business it does to keep itself safe from lawsuits. It is going to keep well on the cautious side, in all likelihood, and so it should. I fear you will have to find a store with a different policy, or use a different picture.