Advertisements and fair use If someone publishes an article about advertisements that included screen captures from a website, is there any risk of being sued or would that qualify as fair use? If it makes a difference, assume the article is a criticism of the advertisements and the underlying businesses. Are there any other considerations such as trademarks when reusing images from internet advertisements in this way?
Fair use is always a fact-driven issue, and the details matter. That said, copying a single ad in order to criticism the ad, or comment on it, is very likely to be found to be fair use. If only a section of the ad were shown, to illuminate the point being made, that would make a fair use holding more likely. Or if the entire ad was shown in low resolution's for context, and a detail shown in higher resolution, that would also help. Such an ad is largely factual, not creative in the way that a work of fiction or fine art is, which leans toward fair use. Such a reproduction of the ad will not serve as a replacement, nor harm the market for the ad, which leans toward fair use. The use seems to be transformative, which leans significantly toward fair use. If the whole ad is shown that leans somewhat against fair use, but that does not prevent the use being held to be fair use. As for trademark protection, that is not likely to be an issue. Trademarks are protected against being used in trade (also known as &quot;in commerce&quot;) without permission. This means using the mark to label, identify, or advertise a product or service of the same general type as the product the mark is properly associated with. Using the mark, or a similar mark, in such a way that people are likely to be confused into thinking that a product or service came from the same source as the mark, or approved, endorsed or sponsored by the mark owner, is usually infringement. Using the mark to discuss the product or service, and in particular using it as the name of the product or service, is nominative use. Nominative use is not infringement. Using an ad that includes trademarks to discuss the associated product is a form of nominative use.
Fair Use is determined on four traditional factors: the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; the nature of the copyrighted work; the amount and substantiality of the portion used in relation to the copyrighted work as a whole; the effect of the use upon the potential market for or value of the copyrighted work. A recent example analyzing Fair Use in a similar situation would be Author's Guild vs Google (which came out just before this question was asked), regarding Google Books. Plaintiffs, authors of published books under copyright, filed suit against Google for copyright infringement. Google, acting without permission of rights holders, has made digital copies of tens of millions of books, including plaintiffs’, through its Library Project and its Google books project. The district court concluded that Google’s actions constituted fair use under 17 U.S.C. 107. On appeal, plaintiffs challenged the district court’s grant of summary judgment in favor of Google. The court concluded that: (1) Google’s unauthorized digitizing of copyright-protected works, creation of a search functionality, and display of snippets from those works are non-infringing fair uses. The purpose of the copying is highly transformative, the public display of text is limited, and the revelations do not provide a significant market substitute for the protected aspects of the originals. Google’s commercial nature and profit motivation do not justify denial of fair use. (2) Google’s provision of digitized copies to the libraries that supplied the books, on the understanding that the libraries will use the copies in a manner consistent with the copyright law, also does not constitute infringement. Nor, on this record, is Google a contributory infringer. Accordingly, the court affirmed the judgment. Thus, in this situation, the author of such a database would have a decently strong argument for Fair Use. But, it may be easier to just get a license to use the data instead of risking court. That decision should be made while consulting an attorney.
Copyright exists whether they make that statement or not. Giving such notice informs the public that the work is copyrighted, who owns it, and when it was published. If the work is infringed, the defendant will not be able to use an innocent infringement defense. There's nothing special about using the domain name, as it's probably the name or DBA of the business that owns the domain.
Unfortunately the answer is a vague "it depends." Commercial versus non-commercial is not clearly defined in actual law, and is usually up to the specific license to define what it considers to be commercial use. If you were putting them on your business cards, then it's just being used for advertising and whether it's commercial use is a bit controversial. If the license explicitly prohibits the use of the work in advertising, then the license should explicitly mention that and should not rely on the term "commercial use" to cover or protect it. Creative Commons ran an excellent study on commercial versus noncommercial use back in 2009: Defining “Noncommercial” - A Study of How the Online Population Understands “Noncommercial Use” In the United States, for example, the Copyright Act does not define a copyright owner’s rights in terms of commercial or noncommercial use. Instead, copyright law sometimes attaches legal significance to whether a use is “commercial” or “noncommercial” or whether a user is deemed to be a commercial or noncommercial entity, However, rarely are the terms defined, and the law offers no specific guidance on how to differentiate between commercial and noncommercial uses or users of copyrighted works. If you were putting them on a business card you were making for the client, then that would be more clearly identified as commercial use because you're using it in something you are selling for a profit. What your client will be using them for is not relevant, because you're the one selling them to the client and you need to have the right to be able to do that.
There are three questions relevant to this issue: Who owned the copyright in the first place? Was the copyright transferred? If not, was a license given to the site to use the content? In general, under most countries' laws, the person who creates an original work owns the copyright. The person with the copyright has the right to copy and distribute the work, and the right to prevent others from doing so. In some cases, such as where a work is created as a "work for hire" by certain employees under certain circumstances, the initial copyright is held by a third party. You will need a lawyer familiar with your jurisdiction and your circumstances to determine if this is the case. Finally, even if you own the copyright, you can license others to use your content. This may be in an express written document, or it may be an implied license--implied, for instance, by the act of posting it on their blog. The existence and scope of such a license is, again, something that will have to be determined based on your country's specific laws and your specific situation. The bottom line is: if you submitted articles to that blog, you can't complain that they posted them. Depending on the license in effect, you might be able to get them taken down, or you might not. You need a lawyer, not the internet, to tell you what your rights are in this very specific case.
Whether the use of excerpts from songs protected by copyright in the cover version of a different song is a &quot;fair use&quot; under US law is always a fact-driven question, and often there is no clear answer to fair use issues short of a lawsuit. One must remember that fair use is a specifically united-states legal concept, and that reproduction of such a cover version outside the US would not be protected by fair use, even if it was fair use under US law. Fair use is defined by 17 USC 107. That law spells out the four factors that must always be considered in any fair use claim. They are: (1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. These have been explained and analyzed in several answers here on law.se, recently including this answer. In this case the commercial nature of the compilation probably causes factor (1) to lean against fair use. The creative character of the songs being used will cause factor (2) to lean slightly against fair use. That the use is for a charitable purpose might have a positive effect on factor (1), although it does not fit the &quot;educational&quot; purpose specifically mentioned in the law. I don't see how this would be in any way relevant to the other three factors, but it might influence the decisions of copyright owners. There is not enough information in the question to even approximate an analysis of the other two factors in this case. Note that the &quot;substantiality&quot; mentioned in factor (2) refers to how much of the source work is used, not how large a part of the resulting work it forms. Note also that there is a wide range of what has been acceptable here. In one famous case (Harper v Nation Enterprises) some 300 words of a 500 page book were found not to be fair use because they were held to be the &quot;heart of the work&quot;; in that case there was also a substantial market effect. One might want to consult a lawyer with expertise in copyright and music to get a better idea if the specific use seems likely to be a fair use. Alternatively, one could ask the copyright owners of the works of which excerpts are to be included if a license can be obtained. Some owners will in some cases provide licenses for a small fee or even for no fee if the source is properly acknowledged. Others will not. Licensing of one song by a given artist does not affect whether use of another song by the same artist is or is not fair use, but it might influence the willingness of that artist to license the second song on favorable terms.
This is relatively uncharted legal territory, so until multiple cases establish some sort of precedent, we can only guess. I know of no legal requirement that a Browser or User has to submit cookies or referrer data or other meta-information accurately. In that regard, a user is unlikely to be prosecuted just for submitting HTTP headers. It is likely closely related to Free Speech issues. The DMCA spells out that it is illegal to circumvent copyright protection measures. While this law is typically used to make it illegal to copy DVDs, video-games or streaming movies, it is possible that the "3-free articles" policy could be interpreted as a copyright protection mechanism, and defeating it by changing HTTP headers is a circumvention. A good summary is here. A specific site's TOS (Terms of Service) probably contains language that spells out it is a violation to use the site in a manner other than as it is intended. This is a typical anti-hacking, anti-screen-scraping provision. Altering a browser session to circumvent their services is probably a violation of the license to access the site, and may open a user to a civil lawsuit for damages or even criminal hacking charges (the details of which are different state-to-state)
I agree that you have a very strong copyright fair use case. Although the logo is creative and you're using the entire thing, your use is for a nonprofit educational purpose and does not affect the value of the work. The logo is also probably trademarked. But you aren't using the mark in commerce, so I don't think that will be a problem for you.