Is it legal to describe something exactly as &quot;cheese&quot; without asterisks or other qualification if it doesn&#39;t contain any dairy? Is the marketing statement &quot;our cheese is made of 100% plant ingredients&quot; false advertising and is it legal?
The government guidelines on naming food products states that if an ingredient is different to what consumers expect, it must be made clear by either: including the ingredient as part of the product’s name stating the ingredient close to the product’s name on the label For example, if a pesto sauce has been made with parsley instead of the traditional basil, the product must either be: called ‘parsley pesto sauce’ have the ingredient ‘parsley’ stated next to or directly under the product name So, it seems that the phrases like &quot;our cheese is made of 100% plant ingredients&quot; or &quot;plant based cheese&quot; (without quotation marks or asterisks) are compliant with these conditions. As an aside, the names of 15 cheeses are legally protected, but this relates to their geographical origins - not the product’s actual ingredients.
It may be illegal under product labelling regulations that apply to that kind of product (or under a general deceptive trade practices act), but even then, only if you are interpreting the numbers, whose meaning is not clearly spelled out, correctly. But, to be actionable as fraud it must, among other things, be a misrepresentation as to a material fact (which if the goods, such as cordless drills, are not perishable it probably isn't) and the recipient of the misrepresentation must have justifiably relied upon the misrepresentation (which is necessary not true in the case of a representation that it was made in December 2018 on a product sold no later than July of 2018). It is also not entirely clear that this is a "made on" date. It could refer, for example, to the the twelfth batch or lot or shipment of products made in 2018, and not to the month of December, or it could refer to a product made in 2018 at factory number 12. @NateEldredge in the comments also makes the plausible observation that it could be a week number which is a common system in manufacturing which would put it in a more reasonable March 2018 time frame. You probably shouldn't do anything, because you haven't been harmed by this cryptic string of numbers embossed on the product, and even if you were, your damages would not be worth the time or money involved to pursue it as anything other than part of a class action lawsuit.
First take a look at Article 13(1) of Directive 2002/58/EC Article 13 Unsolicited communications The use of automated calling systems without human intervention (automatic calling machines), facsimile machines (fax) or electronic mail for the purposes of direct marketing may only be allowed in respect of subscribers who have given their prior consent. Notwithstanding paragraph 1, where a natural or legal person obtains from its customers their electronic contact details for electronic mail, in the context of the sale of a product or a service, in accordance with Directive 95/46/EC, the same natural or legal person may use these electronic contact details for direct marketing of its own similar products or services provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details when they are collected and on the occasion of each message in case the customer has not initially refused such use. Note that this is a Directive, so it is not directly binding, but each EU member state has created it's own laws containing this. I also quoted paragraph 2 for completeness, but based on your description, it does not apply. Article 95 GDPR explicitly specifies it does not change any obligations from Directive 2002/58/EC. So it looks very clear to me the situation you describe is not legal. Article 14 GDPR allows you to request all information regarding this, which included information how they have exactly obtained your name and email address.
Typically, these notices are required where the individual packaging lacks the statutory nutritional and warning labels. If this is the reason for the prohibition, selling them separately is a breach of public health law. It may also be a breach of contract with the vendor of the collective pack. Breaking them up and placing them in vending machines, even if those are not accessible to the public is probably unlawful.
No crime is committed if a person performs a service and ineptly describes the service. To change the context a bit, I might contract with a guy to build a wall and he says he will charge me for installing a "Swedish drain" when in fact what he will install is called a "French drain". If he installs the thing, it does not matter (legally) whether he calls it by the conventional name. I am not relying on the distinction between French and "Swedish" drains, and that is not material. However: he may specify that the drain will use 18 inches of 1.5" drain rock, but he uses (and intends to use) 18 mm of 3/8" crushed rock, and that is a material fact. In the latter case, he has committed fraud. The same considerations go into dealing with "unnecessary" service, which however is more about "what he said". Let's assume that you come in with a flat tire and the mechanic offers to overhaul the engine. If you agree to this service, that is not fraud, because he did not say something false that you depended on. If, however, you ask "Why would overhauling the engine be necessary" and he says, I dunno, "Because by law, I can't repair a tire without first overhauling the engine", or "Because you flat was caused by astral radiation from a poorly-tuned engine", then that would be fraud – the statements are false, and you relied to their truth, in agreeing to the service. On the third hand, reasonable statements like "it might help", "it could work" are not deceptive, even if it turns out they are not true. Fraud is not about statements that "turn out not to be supported by the facts", it is about statements that you know to be false.
what would be the threshold for a lie to be actionable where you could claim a damage? There is no award for &quot;lies&quot; which clearly are inconsequential. A customer will never make decisions based on whether &quot;menu options have changed&quot; or whether the business is honest on the statement &quot;your call is important to us&quot;. The impact that the duration of these statements have on the customer is negligible at best, since omitting these statements does not improve the company's response time anyway. The statement &quot;your call is important to us&quot; might not even be a lie. Many companies know that it is in their best interest to gather information from their customers on what to improve, lest customers switch to a competitor or file suit. The lack of objective standards renders statements such as &quot;best pizza in town&quot; unascertainable. Accordingly, it would be unreasonable for a customer to rely on criteria that are subjective, undefined, unclear, and/or palpably fictitious. Only statements like &quot;scientifically proven&quot; and &quot;lose x pounds in y hours&quot; might be within scope of consumer protection laws (see also unfair and misleading practices). The assessment of those scenarios requires more detail, including disclaimers and other &quot;small letters&quot; that are --or ought to be-- disclosed no later than the formation of the contract.
Is that extortion? false advertising? or in any way illegal? Not at all. The owner of the site is simply exercising his right as outlined in the terms and conditions from when the user signed up. And giving users an option for continued use of the site (that is, for him not to exercise a right of which they were always aware) does not constitute extortion.
No If the price advertised is not honoured by the business and you are asked to pay a higher price, you do not have an automatic right to buy the item at the special offer or sale price. As long as the shop or business tells you before you pay that the higher price applies, you have the option to either buy it at the higher price or decide not to. However, the shop or business may be in breach of consumer law in relation to misleading advertising. The prosecution (or not) of the misleading advertising is the government’s task, not yours. This is a common formulation across Common Law jurisdictions as it a codification of the historic common law position. An advertised price is not an offer capable of acceptance, it is an invitation to treat. That is, it is an invitation for you to make them an offer and the price that is likely to be accepted. It is overlaid with later developments in consumer protection surrounding false advertising and misleading and deceptive conduct.