How do these no name companies get rights to use copyrighted characters? I see ads for these companies all the time, they seem like tiny companies and all they have going for them is that they make use of major copyrighted characters in their products. Examples: https://lampsity.com/ https://lewdskate.com/ (NSFW) Is there some legal loophole these companies are exploiting that allows you to use these characters? Are they just blatantly violating the law? Or is getting these rights just simpler than I'm picturing?
Licencing agreements The company producing these has successfully negotiated a licencing agreement with the IP holder to use the IP. These are extremely common. Subcontracting They have actually been commissioned by the IP holder to make these things for the IP holder e.g. for the IP holder to sell in their own outlets. As part of that agreement, they are also allowed to sell on their own behalf. Piracy They are breaking the law and hope they will be undetected, not worth prosecuting or operate out of pirate jurisdictions which will not enforce foreign judgements.
The details of this specific matter are not clear because it appears that Mane6 relented in response to a cease and desist letter, rather than be dragged through court. Since we are not privy to the letter from Hasbro, the best we can do is guess based on the degrees of freedom that exist under the law. The claim that this game was a "parody" is an affirmative defense that Mane6 would have to raise in response to a copyright infringement claim (we don't know if there were also trademark infringement claims in the letter). Then the jury would look at the arguments of the two sides to determine whether this was really "fair use", performing the "balancing act" to see how much of the original work was copied, how transformative the derived work is, what the effect on market would be. The lines drawn for making these judgments are not bright. A quick scan of a successor product Them's Fightin' Herds suggest that someone thought the artwork was too substantially similar to the Hasbro product, that is, the fighting pony version was judged to not be transformative enough. Since it didn't go to court, we'll never know.
Their code, their rules A copyright holder is free to offer their work under none, one or many licences. They can, at the same time, use their own work however they see fit without regard to the licences they have given/sold to others (except, they can only give one person an exclusive licence). As an analogy, let’s say I own a fleet of cars. I can drive my cars anytime I want. I can let Jim drive my cars anytime he wants for free. I can let Mary drive a specific car on Thursdays and only within 10km of the depot. I can let Joe drive my cars providing he pays me $50 a day. And I’m not going to let Fred drive them at all because Fred’s a jerk. Each of those is a different licence.
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing). If you get permission, ask about any color variations they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, the key thing is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them. And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
Names cannot be copyrighted at all, in any country. They can, however, be protected as trademarks. The general idea is that if one uses a name to identify a product or service, or a creator of products or services, others cannot use the same or a similar name to identify their products or services in such a way that a reasonable person might be confused into thinking that the two came from the same source, or one was endorsed or approved by the other. Trademarks are limited in scope to a particular country, A name that is protected in Canada, say, will not be protected in the US unless steps have been taken to protect it there. In some countries a trademark must be officially registered to get any protection, In others, such as the United States, merely using the mark can give a degree of protection, although registration give more protection. Each country maintains a trademark registry which can be searched for existing marks. There are search firms that will do such searches for a client, and also search for marks in use but not registered, for a fee. Trademark protection is generally restricted by the type of product or service involved. An anti-virus program, say, called &quot;Guard dog&quot; would probably not interfere with a fantasy game called &quot;Guardog&quot;. A private security service of the same name would pretty surely not interfere. The range of protection depends on how widely known the product is, but &quot;software related&quot; is a very wide area, and except for famous marks, a mark protected in connection with one area of software will not be protected in a very different area of software. Names that a purely invented, such as Kodak, are more strongly protected than descriptive marks such as &quot;Best Pizza&quot; Particularly famous names such as &quot;Microsoft&quot; get additional protection even outside their usual areas, so &quot;Microsoft Pizza&quot; might be a problem. Logos and other graphic marks can also be protected as trademarks, but that is not what the question asked about. The styling of a trademark, such as a particular font, choice of colors, and so on, can also be protected. This is called &quot;trade dress&quot;. A disclaimer making it clear that a somewhat similar name is not related, and the is no affiliation can help avoid avoid an infringement suit. For example: Pear brand kites are in no way associated with, sponsored or approved by the makers of Pear smartphones. On this site we cannot give specific legal advise, so we cannot evaluate whether a specific proposed trademark would or would not infringe an existing mark. It might be well to consult an attorney with trademark experiences before finally choosing a name and doing marketing under it.
All your work is yours. They've made it very clear it wasn't a work for hire, so it's yours. They can't copyright any of their ideas. You can't copyright an idea. Only specific creative elements authored by them and present in your work could be covered by copyright. You didn't use their block diagrams. I don't see how references to other sites to look at would constitute a creative element they authored. That said, you probably want to talk to a lawyer and get a written legal opinion that you can rely on.
You cannot use a trademark in a way that may cause confusion that your goods and services are associated with or endorsed by the trade marked goods and services. If you are clear that they are not then you shouldn't have any problems on that front. You also cannot defame the brand: that is make derogatory comments that are not true. On a practical note, when Pepsi (for example) sends you a cease &amp; desist notice, what are you going to do? They can go to the petty cash tin for $2 million to make your life a legal hell for 18-36 months: how much do you have to defend your rights?
The name can not be copyrighted, but they don't own the rights to the songs and they are telling you they will perform them. They don't want to put it in writing that they are performing songs they legally can't.