Dissertation Research: The Effect of Mass Communication on  Ethnic Identity in a Developing Country
{'Code': '04040400', 'Directorate': {'Abbreviation': 'SBE', 'LongName': 'Direct For Social, Behav & Economic Scie'}, 'Division': {'Abbreviation': 'BCS', 'LongName': 'Division Of Behavioral and Cognitive Sci'}}
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Mass communications systems are growing rapidly in developing                   countries.  Because of the expense, radio has become an                         increasingly important information source in rural and poor                     areas.  It is important, therefore, to understand how                           postcolonial societies are using and integrating this advanced                  technological mode of communication with indigenous modes of                    expression.                                                                                                                                                     This project addresses the relationship between mass media,                     language, and social identify in Kitwe, Zambia.  The researcher                 will examine the role of radio in shaping Zambians'conceptions                  of themselves and their changing society. She will also see how                 popular Bemba and English radio talk shows and dramas vary in                   the way they address contemporary social issues.                                                                                                                By situating mass communication forms in their ethnographic,                    historical, and linguistic contexts, this project will                          illuminate the interactive nature of mass communications in a                   changing society.
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{'Code': '1394', 'Text': 'DISSERTATIONS'}
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