~An Empirical Investigation of Phantom Alternatives and Thei~Impact on Individual Decision Making                       ~
{'Code': '04050100', 'Directorate': {'Abbreviation': 'SBE', 'LongName': 'Direct For Social, Behav & Economic Scie'}, 'Division': {'Abbreviation': 'SES', 'LongName': 'Divn Of Social and Economic Sciences'}}
{'SignBlockName': 'Lisa Martin', 'PO_EMAI': None, 'PO_PHON': None}
A phantom alternative is a choice option that looks real but is                 unavailable at the time a decision is made.  In practice, phantoms are          a common tactic in retailing (e.g. the bait in bait-and-switch selling          tactics).  Although consumer marketing is the primary context for this          research, phantom alternatives arise in many decision applications.                                                                                             Classical models of individual choice assume that phantoms do not               affect choice probabilities.  This cross disciplinary research project          investigates the effects of phantoms on changes in choice                       probabilities, shifts in perceptions of choice alternatives and                 preferences of decision criteria.  The research, guided by theories of          social cognition and judgment, behavioral decision making, and                  cognitive dissonance, investigates three types of phantoms:  known,             unknown and uncertain phantoms.  The results from this empirical                research will be instrumental to the development of a general theory of         phantom effects and for adapting decision analysis procedures for               choice problems involving phantom options.
{'FirstName': 'Anthony', 'LastName': 'Pratkanis', 'PI_MID_INIT': None, 'PI_SUFX_NAME': None, 'PI_FULL_NAME': 'Anthony Pratkanis', 'EmailAddress': None, 'NSF_ID': '000245796', 'StartDate': '08/01/1988', 'EndDate': None, 'RoleCode': 'Principal Investigator'}
{'Name': 'University of California-Santa Cruz', 'CityName': 'SANTA CRUZ', 'ZipCode': '950641077', 'PhoneNumber': '8314595278', 'StreetAddress': '1156 HIGH ST', 'StreetAddress2': None, 'CountryName': 'United States', 'StateName': 'California', 'StateCode': 'CA', 'CONGRESSDISTRICT': '19', 'CONGRESS_DISTRICT_ORG': 'CA19', 'ORG_UEI_NUM': 'VXUFPE4MCZH5', 'ORG_LGL_BUS_NAME': 'UNIVERSITY OF CALIFORNIA SANTA CRUZ', 'ORG_PRNT_UEI_NUM': None}
{'Name': None, 'CityName': None, 'StateCode': None, 'ZipCode': None, 'StreetAddress': None, 'CountryCode': None, 'CountryName': None, 'StateName': None, 'CountryFlag': None, 'CONGRESSDISTRICT': None, 'CONGRESS_DISTRICT_PERF': '""'}
{'Code': '132100', 'Text': 'Decision, Risk & Mgmt Sci'}
{'url': 'https://www.nsf.gov/awardsearch/download?DownloadFileName=1988&All=true', 'xml': '8811372.xml'}