In 2012, Deckers raised prices on its Ugg boots to cover the rising cost of materials, however, the resulting decline in sales volume over the first half of 2012 led to a price reduction, which successfully stimulated sales.
Deckers raised prices on its Ugg boots. This was in 2012. This was however. This was to cover the rising cost of materials. Prices on its Ugg boots were the resulting decline in sales volume over the first half of 2012 led to a price reduction. The rising cost of materials the resulting decline in sales volume over the first half of 2012 led to a price reduction. This was however. This price reduction was successfully stimulated sales.