The results--100 million views in four years, skyrocketing sales, extensions into DVDs and comic books--forced the industry to sit up and take notice of what is possible when advertisers combine the reach of new media with the opportunities of brand-funded entertainment.
The results--100 million views in four years, extensions into DVDs and comic books--forced the industry to sit up and take notice of what is possible when advertisers combine the reach of new media with the opportunities of brand-funded entertainment. Four years were skyrocketing sales.