The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites.
The reputation marketing field has evolved from the marriage of the fields reputation management. The reputation marketing field has evolved from the marriage of brand marketing. The reputation marketing field involves a brand's reputation being vetted online in real-time by consumers and citing experiences on social networking sites. These consumers are leaving online reviews.