The earliest forms of conjoint analysis were what are known as Full Profile studies, in which a small set of attributes (typically 4 to 5) are used to create profiles that are shown to respondents, often on individual cards.
The earliest forms of conjoint analysis were what are known as Full Profile studies. A small set of attributes (typically 4 to 5) are used to create profiles on individual cards in Full Profile studies. These profiles are shown to respondents. This was often.