Winsten and colleagues also applied the social marketing techniques to youth mentoring through the Harvard Mentoring Project, which led to the development of National Mentoring Month, a campaign held each January since 2002 to recruit volunteer mentors for at-risk youth.
Winsten and colleagues also applied the social marketing techniques to youth mentoring through the Harvard Mentoring Project. This was what a campaign held each January since 2002 to recruit volunteer mentors for at-risk youth. The Harvard Mentoring Project led to the development of National Mentoring Month.