In 1997, the station switched formats back to soft rock/adult contemporary music and renamed KBFB "B-97.9" before making its final change to mainstream urban as "97.9 The Beat" in 2000 after the station was sold to Radio One.
The station switched formats back to soft rock/adult contemporary music-97.9 before. This was in 1997. The station switched formats back to soft rock/renamed KBFB "B-97.9" before. This was in 1997. The station was making its final change to mainstream urban as "97.9 The Beat" in 2000. This was in 1997. The station was sold to Radio One.