On April 24,2009, BET announced it would rebrand BET J as Centric, which would be programmed as a general-interest adult African-American network which would compete equally with TVOne and leave BET to exclusively target younger viewers.
It would rebrand BET J as Centric. This was what BET announced on April 24,2009. Centric would be programmed as a general-interest adult African-American network. This general-interest adult African-American network would compete equally with TVOne. This general-interest adult African-American network would leave BET to exclusively target younger viewers.