Henson owned the trademarks to the Muppet characters: he was reluctant to market them at first, but agreed when the CTW promised that the profits from toys, books, and other products were to be used exclusively to fund the CTW.
Henson owned the trademarks to the Muppet characters. He was reluctant to market them at first. When the CTW promised that the profits from toys, books, and other products were to be used exclusively to fund the CTW. This was what he agreed.