Theodore Low De Vinne, publisher of the Century Magazine, wanted a more legible font for his magazine, and so he commissioned his friend, Linn Boyd Benton from the newly formed American Type Founders, to devise such a face.
Theodore Low De Vinne wanted a more legible font for his magazine. Theodore Low De Vinne was publisher of the Century Magazine. He commissioned his friend. This was to devise such a face. Linn Boyd Benton from the newly formed American Type Founders was his friend.