The name came from the location of the event, with the Hammerstein Ballroom being located on 34th Street in New York City, it is also a play on words of the film Miracle on 34th Street.
The name came from the location of the event, it is also a play on words of the film Miracle on 34th Street. This is with the Hammerstein Ballroom. This Hammerstein Ballroom is being located on 34th Street in New York City.