On March 27,2008 Neeleman officially announced plans to launch a new airline, Azul (Portuguese for "blue"), a domestic carrier in Brazil, chosen through a contest with the winner receiving a free pair of lifetime tickets.
Neeleman officially announced plans. This was on March 27,2008. This was to launch a new airline chosen through a contest with the winner receiving a free pair of lifetime tickets. Azul (Portuguese for "blue") was a new airline. Azul (Portuguese for "blue") was a domestic carrier in Brazil.