The 1980s saw the introduction of the "Real People Campaign", which was shot by photographer Oliviero Toscani, using architects and designers for its projects, starting with Italian Ettore Sottsass, who developed the first Esprit Europe Headquarters in Düsseldorf.
The 1980s saw the introduction of the "Real People Campaign", which was shot by photographer Oliviero Toscani, using architects and designers for its projects, starting with Italian Ettore Sottsass. Italian Ettore Sottsass developed the first Esprit Europe Headquarters in Düsseldorf.