Before Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard; it referred to organizing the groceries in the store in alphabetical order.
It was the name of a marketing concept. This marketing concept was used in grocery stores. These grocery stores were founded by Albert and Hugh Gerrard. Alpha Beta was the name of a store. It referred to organizing the groceries in the store in alphabetical order.