Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer. Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one strategy. One strategy supports the idea of broadcasting a message. This message will reach the largest number of people possible.