The main competitor in Greenock, Ashton Coaches, was purchased and the Greenock operations were re-branded GMS Greenock Motor Services, using Ashton's white, green and gold livery, in order to more effectively combat the plethora of small operators in the town.
The main competitor in Greenock was purchased. Ashton Coaches was the main competitor in Greenock. The Greenock operations were re-branded GMS Greenock Motor Services. The Greenock operations were using Ashton's white, green and gold livery. This was to more effectively combat the plethora of small operators in the town.