Based on consumer feedback, Cheskin recommended changing the color of Jelke's Good Luck margarine from traditional white to yellow as well as changing the wrapper material from waxed paper to foil, to connote high quality.
Cheskin recommended changing the color of Jelke's Good Luck margarine from traditional white to yellow as well as changing the wrapper material from waxed paper to foil, to connote high quality. This was based on consumer feedback.