In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base, and won the Mercury awards for the best radio campaign.
The radio campaign by advertising agency led to an increase in a younger, more affluent fan base. This was in 2012. The radio campaign by advertising agency won the Mercury awards for the best radio campaign. This was in 2012. DeVito/Verdi was advertising agency.