In fundraising, when a non-profit organization receives a donation without a response form, coupon, statement, or other source identification, it is called whitemail because these donations often come in generic, white-colored envelopes.
It is called whitemail. This was in fundraising. These donations often come in generic-colored envelopes. This was white. A non-profit organization receives a donation without a response form. A non-profit organization receives a donation without coupon. A non-profit organization receives a donation without statement. A non-profit organization receives a donation without other source identification.