The publication had steadily lost circulation and hence critical advertising revenues during the preceding decade from a high readership of nearly 40,000 to barely 16,000.
The publication had steadily lost circulation during the preceding decade from a high readership of nearly 40,000 to barely 16,000. The publication had steadily lost hence critical advertising revenues during the preceding decade from a high readership of nearly 40,000 to barely 16,000.