The station officially began broadcasting on August 30,2001, at 1:03 PM, formerly known as "The Breeze", however, the station was rebranded on December 26,2005 as "California 103", a Soft adult contemporary/jazz format.
The station officially began broadcasting on August 30,2001, at 1:03 PM, the station was rebranded on December 26,2005 as "California 103", a Soft adult contemporary/jazz format. This was however.1:03 PM was formerly known as "The Breeze".