Gerth began his career not in newspapers but in the marketing department of Standard Oil of Ohio; he was assigned to write down license plates of vehicles pulling in and out of gas stations to find out why drivers were choosing Standard Oil's rivals.
Gerth began his career not in newspapers but in the marketing department of Standard Oil of Ohio. He was assigned to write down license plates of vehicles. These vehicles were pulling in and out of gas stations. This was to find out why drivers were choosing Standard Oil's rivals.