As part of Roy Abernethy's remake of AMC's corporate identity, divorcing the larger car lines from the historic Rambler brand and the economy compact car image, all Rambler references were removed from the car and promotional materials.
All Rambler references were removed from the car. This was as part of Roy Abernethy's remake of AMC's corporate identity. All Rambler references were removed from promotional materials. This was as part of Roy Abernethy's remake of AMC's corporate identity. Roy Abernethy's remake of AMC's corporate identity was divorcing the larger car lines from the historic Rambler brand. Roy Abernethy's remake of AMC's corporate identity was divorcing the larger car lines from the economy compact car image.