In 1991 while Xavier Lopez Ancona was studying his master's degree in business administration, he was a student for marketing Professor Philip Kotler, and his classes, guide and knowledge were key factors when he decided to start and launch the concept of KidZania.
He was a student for marketing Professor Philip Kotler. This was in 1991. Xavier Lopez Ancona was studying his master's degree in business administration. His classes, guide and knowledge were key factors when he decided to start and launch the concept of KidZania. This was in 1991.