After the company, now called Compagnie Générale des Éstablissements Pathé Frère Phonographes & Cinématographes, invented the cinema newsreel with "Pathé-Journal", it opened a newsreel office in Wardour Street, London in 1910.
It opened a newsreel office in Wardour Street in 1910. The company invented the cinema newsreel with "Pathé-Journal". The company was now called Compagnie Générale des Éstablissements Pathé Frère Phonographes & Cinématographes. Wardour Street was London.