Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance, and discovered that most people could not resist transferring their feelings towards the packaging to the product itself.
Cheskin spent most of his life. This life was investigating. Design elements impacted people's perceptions of value. Design elements impacted people's perceptions of appeal. Design elements impacted people's perceptions of relevance. Most people could not resist transferring their feelings towards the packaging to the product itself. Design elements discovered this.