Winners of the awards are judged through four streams: brand valuation, consumer market research, public online voting, as well voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.
Winners of the awards are judged through four streams: brand valuation, as well voting by the World Branding Forum Advisory Council. Valuation is consumer market research. Consumer market research is valuation. Consumer market research is public online voting. The World Branding Forum Advisory Council is made up of luminaries from the world of branding.