In 1966, American Express introduced the Gold Card and in 1984 the Platinum Card, clearly defining different market segments within its own business, a practice that has proliferated across a broad array of industries.
American Express introduced the Gold Card, clearly defining different market segments within its own business. This was in 1966. American Express introduced in 1984 the Platinum Card, clearly defining different market segments within its own business. This was in 1966. Its own business was a practice. This practice has proliferated across a broad array of industries.