In 1999, the founders of Play Along chose the Britney Spears Doll line as the first licensing venture with their new company, the choice proving a success and followed by other celebrity dolls including Aaron Carter, Venus Williams, Serena Williams and Mandy Moore.
In 1999, the founders of Play Along (among them Jay Foreman) chose the Britney Spears Doll line as the first licensing venture with their new company. The choice proved successful and was followed by other celebrity dolls including Aaron Carter, Venus Williams, Serena Williams and Mandy Moore.