With the relatively recent increase in the popularity of Hull's local music scene, the station has also in 2012 started playing local music too and others like BBC Radio Humberside have since followed suit ahead of Hull's UK City of Culture year in 2017.
With the relatively recent increase in the popularity of the local music scene, partially down to a large push by other local radio stations, West Hull FM has also plays local music. Most if not all local radio stations in the area are now pushing the local music scene ahead of Hull's UK City of Culture year in 2017.