In 2012, the softdrink manufacturer Red Bull sponsored the Red Bull Stratos series of high-altitude jumps performed by skydiver Felix Baumgartner, culminating with him beating Kittinger's record on 14 October 2012, with a jump from over.
In 2012, Red Bull Stratos sponsored a series of preparatory high-altitude jumps by skydiver Felix Baumgartner, in an attempt to break Kittinger's record. Baumgartner beat Kittinger's record on 14 October 2012, with a jump from over.