Elders took over wool firm George Hague and Co in 1937, which allowed Elders to enter the major wool centre of Geelong, increasing Elders' market share in the wool industry.
Elders took over wool firm George Hague and Co in 1937, Victoria's second auction centre after Melbourne. This allowed Elders to enter the major wool centre of Geelong, making a significant impact on Elders market share in the wool industry.