The label was originally a way for Chris Broach's projects (L'Spaerow, Life at Sea, The Firebird Band) as well as other talented indie (music) artists to be given a fair deal to get their music represented.
The label was originally conceived of as a way for Chris Broach to release his own projects (L'Spaerow, Life at Sea, The Firebird Band). Lucid stepped in to help these artists to be given a fair deal and to get their music represented.