In September 2011, Kellogg's started a flavour campaign between the above two then-limited edition flavours to decide which of the two flavours was to be a permanent addition to the Krave brand, through voting via the cereal's Facebook page.
In September 2011, Kellogg's started a flavour campaign between two limited edition flavours, "Totally Chocolatey" (blue) and "Chocolate Caramel" (yellow). The campaign is to decide which of the two flavours is to be a permanent addition to the Krave brand, through voting via the cereal's Facebook page.