In 1942, Kodak released Kodacolor, both the first negative and positive chromogenic film, which became the cheaper and simpler to develop counterpart to the alternatives at the time, and so they quickly became wildly popular.
In 1942, Kodak released Kodacolor, the first negative and first positive chromogenic film. It became the cheaper and simpler to develop counterpart to the alternatives at the time, and could be used in the simplest of cameras, and so it quickly became wildly popular.