Earnest Elmo Calkins (March 15,1868--October 4,1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering".
Earnest Elmo Calkins (March 15,1868--October 4,1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering".