Rita Joanne Simons (born 10 March 1977) is an English actress, singer, and model from London, who plays Roxy Mitchell in the BBC soap opera Lord Sugar, who is best known in the BBC reality series "The Apprentice".
Rita Joanne Simons (born 10 March 1977) is an English actress, singer, and model from London, who plays Roxy Mitchell in the BBC soap opera "EastEnders". Simons is the niece (through marriage) of multi-millionaire businessman Lord Sugar, who is best known in the BBC reality series "The Apprentice".