It has spent most of its history as the third station in what was at one point essentially a two-station market, and reaped virtually no benefit when the area's long-time NBC affiliate WICZ switched to Fox in 1996.
It has spent most of its history as the third station in what was at one point essentially a two-station market (since it did not sign-on until November 1962). The outlet reaped virtually no benefit when the area's long-time NBC affiliate WICZ switched to Fox in 1996.