The term was first coined by Erving Goffman, who developed most of the related terminology and ideas in his 1959 book, "The Presentation of Self in Everyday Life".
The term was first coined by Erving Goffman as he, among many other sociologists, attempted to define the self. Goffman developed most of the related terminology and ideas in his 1959 book, "The Presentation of Self in Everyday Life".