CEO Steve Newcomb said the company wanted to take the activism model used by Barack Obama in his first presidential campaign to another level and, taking a page from EA games, begin a number of campaigns in hopes that a few would be "home runs".
CEO Steve Newcomb said the company wanted to take the activism model used by Barack Obama in his first presidential campaign to another level, and gain mindshare through boots on the ground activists, social media and business mentoring. Taking a page from EA Games, he began a number of campaigns in hopes that a few would be "home runs".