The Wind & Fire tagline is "The Art of Eco-Sustainable Jewelry", which is a reference to the three pillars of sustainability that are at the core of the company's entire product line.
The Wind & Fire tagline is "The Art of Eco-Sustainable Jewelry", which is a reference to the so-called "bead on bracelet" concept, first developed in its current form by Trollbeads in 1976. The concept remains at the core of the company's entire product line.