The first use of the name "Auburn Hills" was by Oakland Community College, who named their campus at Featherstone and Squirrel roads for the town and the hilly terrain in the area.
The first use of the name "Auburn Hills," in 1964, was by Oakland Community College. They named their campus (a former Nike missile base) at Featherstone and Squirrel roads for the town and the hilly terrain in the area.