Following significant news cutbacks at MCTV, which merged all of the region's local television newscasts into a single regional program produced in Sudbury, SooToday began producing locally oriented news content, becoming one of the first prominent Canadian ventures in web-only media.
Following significant news cutbacks at MCTV, which merged all of the region's local television newscasts into a single regional program produced in Sudbury, SooToday refocused, moving away from tabloid shopping and business directory, and began producing locally focused news content. In doing so, they became one of the first prominent Canadian ventures in web-only media.