Mullick released the final documentary to the video site Vimeo on April 9,2012, and was soon propagated in a viral video fashion, with more than two million views within four days.
Mullick released the final 11-minute documentary to the video site Vimeo on April 9,2012, as well as posting to popular sites like Reddit and Boing Boing. The documentary soon propagated in a viral video fashion, with more than two million views within four days.