In an effort to compete with VOD, Viewers Choice launched "All Day Ticket", which allows the customer to purchase a movie rental for up to a 24-hour time period until 6am (local time) the next day.
In an effort to compete with the video on demand services offered by cable and IPTV companies, Viewers Choice launched "All Day Ticket". It allows the customer to purchase a movie rental for up to a 24-hour time period until 6am (local time) the next day.