One of the marketing strategies included a music album accompanying the book, the idea for which came from Sangram Surve, CEO of Tripathi's advertisement agency, "Think WhyNot".
One of the marketing strategies included a music album called'Vayuputras', an original soundtrack based on the Shiva Trilogy. The idea for which came from Sangram Surve, CEO of Tripathi's advertisement agency, "Think WhyNot".