During this period (and into the 30s), Sloan and his team established the practice of targeting GM's automotive divisions to a specific market segment, and, despite some shared components, each distinguished itself from its stablemates with unique styling and technology.
During this period (and into the 30s), Sloan and his team established the practice of targeting each of GM's automotive divisions to a specific demographically and socio-economically identifiable market segment. Despite some shared components, each marque distinguished itself from its stablemates with unique styling and technology.