Originally on 740 kHz until the 1936 FCC bandplan, WSB was the second radio station in the South, behind WNOX 990AM in Knoxville, Tennessee licensed in 1921, and its broadcast callsign stands for "Welcome South, Brother".
Originally on 740 kHz until the 1936 FCC bandplan, WSB was the second radio station in the South, behind WNOX 990AM in Knoxville, Tennessee licensed in 1921, both considered "clear channel" stations. The WSB broadcast callsign stands for "Welcome South, Brother".