Captivate Audience-The fluid nature of internet, no or minimal cost of switching, so for vendors making software to compliment their services makes the solution more sticky and provide the experiences, value add in ways that is not possible on cloud.
Captivate Audience-The fluid nature of internet, no or minimal cost of switching is a new challenge that a software vendors faces. For vendors having a client software to compliment their services makes the solution more sticky and provide the experiences and value-add in ways that is not possible on cloud.