Finally, the lure of the stage brought him to London, where, in 1997 at the age of 17, he saw an advertisement in national newspaper The Stage asking for young male singers to audition for a new boy band with "attitude and edge".
Finally, the lure of the stage brought him to London, and his life-changing and totally random audition for a' pop band with a difference. In 1997 at the age of 17, Ritchie saw an ad in the national newspaper asking for young male singers to audition for a new group in the boy band-style but with "attitude and edge".