However, Primemist Limited immediately struggled to operate the chain due to difficulties with credit and stock purchasing, thus, entered administration in December 2003, progressively shutting 99 outlets as buyers for the entire business or individual parts of it could not be found.
However, Primemist Limited struggled to operate the chain due to difficulties with major credit limit reductions from suppliers and had no alternative but to enter into administration in December 2003. Buyers for the entire business or individual parts of it could not be found.