In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk.
In Internet culture, the 1% rule or the 90--9--1 principle (sometimes also presented as 89:10:1 ratio) is a rule of thumb pertaining to participation in an internet community. In this context, only 1% of the users of a forum actively create new posts and the other 99% of the participants only lurk.