The first Mitzvah Campaign was the Tefillin campaign, which was declared shortly before the Six Day War in 1967, as a merit to save the Jews of the Land of Israel.
The first Mitzvah Campaign was the Tefillin campaign, for every Jewish male of 13 and older to don the Tefillin on weekdays. This was declared shortly before the Six Day War in 1967, as a merit to save the Jews of the Land of Israel.