In 1990, Broadland took over Suffolk Group Radio which owned Radio Orwell in Ipswich and Saxon Radio in Bury St Edmunds and to reflect the addition of the new stations, the company became East Anglian Radio Group.
In 1990, Broadland took over Suffolk Group Radio which owned Radio Orwell in Ipswich and Saxon Radio in Bury St Edmunds. The two Suffolk stations were renamed SGR and to reflect the addition of these new stations, the group became East Anglian Radio Group.