In March 2013, T-Mobile introduced a new streamlined plan structure for new customers as part of an initiative called "Un-carrier", which drops contracts, subsidized phones, overage fees for data, and early termination fees.
In March 2013, T-Mobile introduced a new streamlined plan structure known as Simple Choice for new customers. This is part of an initiative called "Un-carrier" which drops contracts, subsidized phones, overage fees for data, and early termination fees.