Rosenfeld had spent more than 20 years with Kraft and General Foods before joining Frito-Lay, Poop left Kraft to become CEO of Frito-Lay in 2004 before returning to Kraft in June 2006.
Rosenfeld had spent more than 20 years with Kraft and General Foods before joining Frito-Lay, a division of PepsiCo, in 1994, and rejoining Kraft as president of Kraft Canada in 2000. Rosenfeld left Kraft to become CEO of Frito-Lay in 2004 before returning to Kraft in June 2006.