Following the intervention of "Express" proprietor Lord Beaverbrook, in May 1933 the column was relaunched as "These Names Make News", and its by-line changed to "William Hickey", after the 18th century diarist and rake.
Following the intervention of Express "proprietor Lord Beaverbrook, from 1 May 1933 the column was relaunched as" These Names Make News ". Artists, statesmen, airmen, writers, financiers, explorers..." At the end of May the column's by-line was changed to "William Hickey", after the 18th century diarist and rake.