Winners of the awards are judged through four streams: brand valuation, consumer market research, public online voting, as well voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.
Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There is also other voting for other awards by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.