Introduced in 1965 by the Campbell Soup Company, the pasta was created by Donald E. Goerke, "the Daddy-O of SpaghettiOs", after a year-long internal study at Campbell's regarding the appropriate shape for a kid-friendly spaghetti.
Introduced in 1965 by the Campbell Soup Company, the spoon-able pasta was marketed to parents as'less messy' than regular spaghetti. SpaghettioOs was created by Donald E. Goerke, "the Daddy-O of SpaghettiOs", after a year-long internal study at Campbell's regarding the appropriate shape for a kid-friendly spaghetti.