The current company name was adopted in 1925 after a merger with Eliyahu Fromenchenko (also spelled Fromchenko), a Russian Jew, who later sold the company and founded Elite in Israel at Ramat Gan.
The current company name was adopted in 1925 after a merger with two brothers Eliyahu and Leonid Fromenchenko (also spelled Fromchenko). In 1933, after the two Russian Jews sold the company, Eliyahu Fromchenko founded Elite in Israel at Ramat Gan.