In the past, Media Promotions (then Expansive Media) have previously voiced criticised against UK magazines and newspapers for being afraid to innovate with cover mounted promotions claiming that publishers rely on back catalogue DVD'freebies' without considering how they tie in with editorial content.
In the past, Media Promotions (then Expansive Media) have previously voiced criticism against UK magazines and newspapers for being afraid to innovate with cover mounted promotions. In an article with Media Week Magazine, Managing Director Martin Mason claimed that publishers relied too much on back catalogue DVD'freebies' without considering how they tied in with editorial content.