Truth and Lies About Why We Buy (2008) is claimed to be a result of the author's three year neuromarketing study on 2,000 people to identify the effect of brands, commercials, advertisements, logos and products on them.
Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. Buyology is claimed to be a result of the author's three year neuromarketing study on 2,000 people to identify the effect of brands, logos, commercials, advertisements and products on them.