The most important newcomer was General Foods Ltd, formerly Alfred Bird & Sons, and now Kraft Foods, which produced convenience' foods; the company moved to Banbury from Birmingham in 1965 and received active co- operation from the council.
The most important newcomer was General Foods Ltd, formerly Alfred Bird & Sons, and now Kraft Foods, which produced convenience' foods, like custard and instant coffee. The company moved to Banbury from Birmingham in 1965 and received active political and fiscal co-operation from the council.