Instruct: Given a question, retrieve relevant passages that can help answer the question.
Query: When did the Marlboro Man first appear in Marlboro ad campaigns?
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Under the direction and influence of John W. Herbert, Marlboro was established as a township by an act of the New Jersey Legislature on February 17, 1848, formed from portions of Freehold Township. The township's name was originally "Marlborough," but was subsequently changed to "Marlboro." It is unknown when the name was officially changed, with maps and other documents in the decades after the township's establishment referring variously to "Marlboro" or "Marlborough". The first elected freeholder was John W. Herbert.
Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Created by John Broome and Carmine Infantino, the character made his first appearance in "Showcase" #8 (June 1957).
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
Marshall Field & Company originated in 1852. It was the premier department store on the main shopping street in the Midwest, State Street in Chicago. Upscale shoppers came by train from throughout the region, patronizing nearby hotels. It grew to become a major chain before converting to the Macy's nameplate on 9 September 2006. Marshall Field's served as a model for other department stores in that it had exceptional customer service. Field's also brought with it the now famous Frango mints brand that became so closely identified with Marshall Field's and Chicago from the now defunct Frederick & Nelson Department store. Marshall Field's also had the firsts; among many innovations by Marshall Field's were the first European buying office, which was located in Manchester, England, and the first bridal registry. The company was the first to introduce the concept of the personal shopper, and that service was provided without charge in every Field's store, until the chain's last days under the Marshall Field's name. It was the first store to offer revolving credit and the first department store to use escalators. Marshall Field's book department in the State Street store was legendary; it pioneered the concept of the "book signing". Moreover, every year at Christmas, Marshall Field's downtown store windows were filled with animated displays as part of the downtown shopping district display; the "theme" window displays became famous for their ingenuity and beauty, and visiting the Marshall Field's windows at Christmas became a tradition for Chicagoans and visitors alike, as popular a local practice as visiting the Walnut Room with its equally famous Christmas tree or meeting "under the clock" on State Street.
Marlboro Township was formed by an act of the New Jersey Legislature on February 17, 1848, from portions of Freehold Township. The township was named for the marl beds found in the area.
The character of Batman made his first appearance in the pages of "Detective Comics" #27 in May 1939. In Spring of 1940, "Batman" #1 was published and introduced new characters into Batman's pantheon, most notably those of Catwoman and Batman's eventual nemesis, the Joker. Alfred Pennyworth, the Wayne family butler, was introduced in issue #16 (April–May 1943). 
Editor Whitney Ellsworth assigned a "Batman" story to artist Dick Sprang in 1941. Anticipating that Bob Kane would be drafted to serve in World War II, DC inventoried Sprang's work to safeguard against delays. Sprang's first published Batman work was the Batman and Robin figures on the cover of "Batman" #18 (Aug.-Sept. 1943), reproduced from the art for page 13 of the later-published "Detective Comics" #84 (Feb. 1944). Sprang's first original published Batman work, and first interior-story work, appeared in "Batman" #19 (Oct.-Nov. 1943), for which he drew the cover and the first three Batman stories, and penciled the fourth Batman story, inked by Norm Fallon. Like all Batman artists of the time, Sprang went uncredited as a ghost artist for Kane.
At a Burson-Marsteller organized press conference in November 1982, Johnson & Johnson introduced new tamper-proof packaging, becoming the first company to introduce triple-sealed packaging, which later became the industry standard. The conference gave Johnson & Johnson the opportunity to announce that they were reintroducing Tylenol capsules to the market and would replace any Tylenol that consumers had thrown away. In addition, Johnson & Johnson published advertisements with coupons for consumers to use in replacing Tylenol that had been thrown out and produced commercials and print advertisements thanking the public for their "continuing confidence and support". Within six weeks of the introduction of the repackaged product Tylenol's sales returned to the previous level. In 1983, Burson-Marsteller was awarded a Silver Anvil for "out-of-the-ordinary crisis management" for its work with Johnson & Johnson. The company was brought back to handle crisis management during a second Tylenol crisis, involving cyanide tainting in New York in 1986.
Joe Camel was actually born in Europe. The caricatured camel was created in 1974 by a British artist, Nicholas Price, for a French advertising campaign that subsequently ran in other countries in the 1970s. Indeed, [advertising executive John E.] O'Toole recalled a visit to France many years ago during which he glimpsed Joe Camel wearing a Foreign Legion cap. The inspiration behind Mr. Price's cartoon was the camel, named Old Joe, that has appeared on all Camel packages since the brand's initial appearance in 1913.
Discovered in 1997 and located near one of the Big Brook tributaries, The Marlboro Tree, a massive black willow tree has been certified by the New Jersey Forest Service as a "State Champion" tree, signifying that it is the largest known tree of its species in the State of New Jersey, and the largest tree of any kind in Marlboro Township. It is about 152 years old and measures high and 19' 8" in circumference. Five grown people must hold hands to fully encircle the tree.
Marlboro Township is a township in Monmouth County, New Jersey, United States. As of the 2010 United States Census, the township had a population of 40,191, reflecting an increase of 5,449 (+16.3%) from the 33,423 counted in the 2000 Census, which had in turn increased by 6,707 (+25.1%) from the 26,716 counted in the 1990 Census.
The first Batman story, "The Case of the Chemical Syndicate", was published in "Detective Comics" #27 (May 1939). Finger said, "Batman was originally written in the style of the pulps", and this influence was evident with Batman showing little remorse over killing or maiming criminals. Batman proved a hit character, and he received his own solo title in 1940 while continuing to star in "Detective Comics". By that time, Detective Comics was the top-selling and most influential publisher in the industry; Batman and the company's other major hero, Superman, were the cornerstones of the company's success. The two characters were featured side-by-side as the stars of "World's Finest Comics", which was originally titled "World's Best Comics" when it debuted in fall 1940. Creators including Jerry Robinson and Dick Sprang also worked on the strips during this period.
Originally released in the civilian market March 14, 1992, the Hummer H1 became known from the photographs published during Operation Desert Storm and the enthusiastic campaign from actor-politician Arnold Schwarzenegger.
The Marlboro Tree, located in Marlboro Township, New Jersey is certified by the State of New Jersey as the largest known example of this tree in the state. It is about 152 years old and measures in height and in circumference. Five grown people must hold hands to fully encircle the tree.
When the ban on beer ended in 1933, the brewery quickly began the production of Pearl and Texas Pride beer once again. Along with their return, the triple Xs returned, as well. The Xs were absent from advertising and the company logo for 15 years after Prohibition, but they held a prominent status on every single bottle. In the late 1940s, the brewery launched an advertising campaign stating the brewery's beers were the “Three xXx of Texas.” The triple Xs took a renewed and increased role at the brewery, but their growth in prominence did not end there.
Norman Rockwell's image of "Rosie the Riveter" received mass distribution on the cover of the "Saturday Evening Post" on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap and beneath her penny loafer a copy of Adolf Hitler's manifesto, "Mein Kampf". Her lunch box reads "Rosie"; viewers quickly recognized that to be "Rosie the Riveter" from the familiar song. Rockwell, America's best-known popular illustrator of the day, based the pose of his 'Rosie' on that of Michelangelo's 1509 painting "Prophet Isaiah" from the Sistine Chapel ceiling. Rosie is holding a ham sandwich in her left hand, and her blue overalls are adorned with badges and buttons: a Red Cross blood donor button, a white "V for Victory" button, a Blue Star Mothers pin, an Army-Navy E Service production award pin, two bronze civilian service awards, and her personal identity badge. Rockwell's model was a Vermont resident, 19-year-old Mary Doyle, who was a telephone operator near where Rockwell lived, not a riveter. Rockwell painted his "Rosie" as a larger woman than his model, and he later phoned to apologize. In a post interview, Mary explained that she was actually holding a sandwich while posing for the poster and that the rivet-gun she was holding was fake, she never saw Hitler's copy of Mein Kampf, and she did have a white handkerchief in her pocket like the picture depicts. The "Post"s cover image proved hugely popular, and the magazine loaned it to the U.S. Treasury Department for the duration of the war, for use in war bond drives.
To monitor their targets' habits and movements, Capone's men rented an apartment across from the trucking warehouse and garage at 2122 North Clark Street, which served as Moran's headquarters. On the morning of Thursday, February 14, 1929, Capone's lookouts signaled gunmen disguised as police officers to initiate a "police raid". The "faux" police lined the seven victims along a wall and signaled for accomplices armed with machine guns and shotguns. Photos of the slain victims shocked the public and damaged Capone's reputation. Within days, Capone received a summons to testify before a Chicago grand jury on charges of federal Prohibition violations, but he claimed to be too unwell to attend.
HBO's first sports broadcast was of a New York Rangers-Vancouver Canucks NHL game, transmitted to a Service Electric cable system in Wilkes-Barre, Pennsylvania on November 8, 1972; the channel continued to air NHL hockey games through the mid-1970s. HBO has long been known for its telecasts of boxing matches (which usually air on Saturday nights every two to three weeks on average), including those shown on its flagship sports program "HBO World Championship Boxing". On September 30, 1975, the "Thrilla in Manila" boxing match between Muhammad Ali and Joe Frazier aired on HBO and was the first program on the pay cable network to be broadcast via satellite. That same year, HBO began airing coverage of Wimbledon; it held contractual rights to coverage of the tennis tournament through 1999, when it lost the rights to sister network TNT (owned by Time Warner's Turner Broadcasting System subsidiary).
McLaren worked as a stuntman and rodeo rider before being hired to appear in ads for Marlboro. McLaren competed in bronc riding and bull riding events. In 1976, he did promotional work for the famous Marlboro cigarette advertising campaign as the "Marlboro Man".
Eric Lawson, who appeared in Marlboro print ads from 1978 to 1981, died at the age of 72 on January 10, 2014, of respiratory failure due to chronic obstructive pulmonary disease, or COPD. A smoker since age 14, Lawson later appeared in an anti-smoking commercial that parodied the Marlboro Man, and also in an "Entertainment Tonight" segment to discuss the negative effects of smoking.
The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan "Mild as May", into one that was masculine, in a matter of months. The first models were a Navy Lieutenant and Andy Armstrong, the ad agency’s art supervisor. Other early models were sales promotion director of Philip Morris, Robert Larking, and others from the Leo Burnett ad agency, Lee Stanley and Owen Smith. A number of models who have portrayed the Marlboro Man have died of smoking-related diseases.
Cowboys proved to be popular, which led to the "Marlboro Cowboy" and "Marlboro Country" campaigns. The slogan "Come to Marlboro Country" promised every ordinary man the prospect of transforming himself into, or at least associating himself with, a rugged and macho cowboy merely by lighting up this Philip Morris product. A satirical reference to the advertisement was made in the Rolling Stones's 1965 song Satisfaction: ""When I'm watchin' my TV and a man comes on and tells me how white my shirts can be, but he can't be a man 'cause he doesn't smoke the same cigarettes as me"".