sentence: Corporations make up buzzwords so that they can advertise stuff better.
sentences_before: A 'buzzword' is a word or phrase that is made to either summarize a complex idea or reconstruct another word or phrase to reflect a particular point of view.
sentences_after: In this way, a buzzword is a lot like a product name or a proper noun. People can remember buzzwords better than non-buzzwords, which is why its good for advertising.
concept_name: corporation
headings: Buzzword
categories: Rhetoric Figures of speech Terminology