sentence: Poor adverts can damage sales or spoil a brands identity.
sentences_before: Advertisers use many different techniques to get people to notice there adverts, often using deliberately shocking or provocative images. Sex is also often used by advertisers in this way. Once they have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however often advertisers use humour to get people to remember the brand without actually promoting the product.
concept_name: poor advert
headings: Advertising Techniques