sentence: Cultural icons are often timeless, imprinted in our consciousness.
sentences_before: Many brands want to be cultural icons, but fail.
sentences_after: While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. Royal or church clothing could also be understood as a form of emotional iconography.
concept_name: cultural icon
headings: Cultural icon Icons and brands
categories: Symbols Cultural history