When did NBC begin?
NBC
The NBC Radio Network also pioneered personal advice call-in national talk radio with a satellite-distributed evening talk show, TalkNet; the program featured Bruce Williams (providing personal financial advice), Bernard Meltzer (personal and financial advice) and Sally Jessy Raphael (personal and romantic advice). While never much of a ratings success, TalkNet nonetheless helped further the national talk radio format. For affiliates, many of them struggling AM stations, TalkNet helped fill evening time slots with free programming, allowing the stations to sell local advertising in a dynamic format without the cost associated with producing local programming. Some in the industry feared this trend would lead to increasing control of radio content by networks and syndicators.