sentences.text: Extreme Ironing (or EI) is an extreme sport and a performance art in which people take an ironing board to a remote location and iron a few items of clothing.
sentences.text: Extreme
sentences.text: Ironing
sentences.text: (
sentences.text: or
sentences.text: EI
sentences.text: )
sentences.text: is
sentences.text: an
sentences.text: extreme
sentences.text: sport
sentences.text: and
sentences.text: a
sentences.text: performance
sentences.text: art
sentences.text: in
sentences.text: which
sentences.text: people
sentences.text: take
sentences.text: an
sentences.text: ironing
sentences.text: board
sentences.text: to
sentences.text: a
sentences.text: remote
sentences.text: location
sentences.text: and
sentences.text: iron
sentences.text: a
sentences.text: few
sentences.text: items
sentences.text: of
sentences.text: clothing
sentences.text: .
sentences.text: According to the official website, extreme ironing is " the latest danger sport that combines the thrills of an extreme outdoor activity with the satisfaction of a well-pressed shirt . "
sentences.text: According
sentences.text: to
sentences.text: the
sentences.text: official
sentences.text: website
sentences.text: ,
sentences.text: extreme
sentences.text: ironing
sentences.text: is
sentences.text: "
sentences.text: the
sentences.text: latest
sentences.text: danger
sentences.text: sport
sentences.text: that
sentences.text: combines
sentences.text: the
sentences.text: thrills
sentences.text: of
sentences.text: an
sentences.text: extreme
sentences.text: outdoor
sentences.text: activity
sentences.text: with
sentences.text: the
sentences.text: satisfaction
sentences.text: of
sentences.text: a
sentences.text: well-pressed
sentences.text: shirt
sentences.text: .
sentences.text: "
sentences.text: Part of the attraction and interest the media has towards extreme ironing seems to centre on the issue of whether it is really a sport or not.
sentences.text: Part
sentences.text: of
sentences.text: the
sentences.text: attraction
sentences.text: and
sentences.text: interest
sentences.text: the
sentences.text: media
sentences.text: has
sentences.text: towards
sentences.text: extreme
sentences.text: ironing
sentences.text: seems
sentences.text: to
sentences.text: centre
sentences.text: on
sentences.text: the
sentences.text: issue
sentences.text: of
sentences.text: whether
sentences.text: it
sentences.text: is
sentences.text: really
sentences.text: a
sentences.text: sport
sentences.text: or
sentences.text: not
sentences.text: .
sentences.text: It is widely considered to be tongue-in-cheek.
sentences.text: It
sentences.text: is
sentences.text: widely
sentences.text: considered
sentences.text: to
sentences.text: be
sentences.text: tongue-in-cheek
sentences.text: .
sentences.text: Some locations where such performances have taken place include a mountainside of a difficult climb; a forest; in a canoe; while skiing or snowboarding; on top of large bronze statues; in the middle of a street; underwater; whilst parachuting; and under the ice cover of a lake.
sentences.text: Some
sentences.text: locations
sentences.text: where
sentences.text: such
sentences.text: performances
sentences.text: have
sentences.text: taken
sentences.text: place
sentences.text: include
sentences.text: a
sentences.text: mountainside
sentences.text: of
sentences.text: a
sentences.text: difficult
sentences.text: climb
sentences.text: ;
sentences.text: a
sentences.text: forest
sentences.text: ;
sentences.text: in
sentences.text: a
sentences.text: canoe
sentences.text: ;
sentences.text: while
sentences.text: skiing
sentences.text: or
sentences.text: snowboarding
sentences.text: ;
sentences.text: on
sentences.text: top
sentences.text: of
sentences.text: large
sentences.text: bronze
sentences.text: statues
sentences.text: ;
sentences.text: in
sentences.text: the
sentences.text: middle
sentences.text: of
sentences.text: a
sentences.text: street
sentences.text: ;
sentences.text: underwater
sentences.text: ;
sentences.text: whilst
sentences.text: parachuting
sentences.text: ;
sentences.text: and
sentences.text: under
sentences.text: the
sentences.text: ice
sentences.text: cover
sentences.text: of
sentences.text: a
sentences.text: lake
sentences.text: .
sentences.text: The performances have been conducted solo or by groups.
sentences.text: The
sentences.text: performances
sentences.text: have
sentences.text: been
sentences.text: conducted
sentences.text: solo
sentences.text: or
sentences.text: by
sentences.text: groups
sentences.text: .
sentences.text: The Guardian said of extreme ironing that it carries on a tradition of British eccentricity.
sentences.text: The
sentences.text: Guardian
sentences.text: said
sentences.text: of
sentences.text: extreme
sentences.text: ironing
sentences.text: that
sentences.text: it
sentences.text: carries
sentences.text: on
sentences.text: a
sentences.text: tradition
sentences.text: of
sentences.text: British
sentences.text: eccentricity
sentences.text: .
sentences.text: Before heading into the mainstream, extreme ironing was used by the band Monster Magnet in the video for their song " Negasonic Teenage Warhead " from their album Dopes to Infinity (1995) (this usage was most likely unintentional, as the video features the band members performing perfectly ordinary activities on asteroids).
sentences.text: Before
sentences.text: heading
sentences.text: into
sentences.text: the
sentences.text: mainstream
sentences.text: ,
sentences.text: extreme
sentences.text: ironing
sentences.text: was
sentences.text: used
sentences.text: by
sentences.text: the
sentences.text: band
sentences.text: Monster
sentences.text: Magnet
sentences.text: in
sentences.text: the
sentences.text: video
sentences.text: for
sentences.text: their
sentences.text: song
sentences.text: "
sentences.text: Negasonic
sentences.text: Teenage
sentences.text: Warhead
sentences.text: "
sentences.text: from
sentences.text: their
sentences.text: album
sentences.text: Dopes
sentences.text: to
sentences.text: Infinity
sentences.text: (
sentences.text: 1995
sentences.text: )
sentences.text: (
sentences.text: this
sentences.text: usage
sentences.text: was
sentences.text: most
sentences.text: likely
sentences.text: unintentional
sentences.text: ,
sentences.text: as
sentences.text: the
sentences.text: video
sentences.text: features
sentences.text: the
sentences.text: band
sentences.text: members
sentences.text: performing
sentences.text: perfectly
sentences.text: ordinary
sentences.text: activities
sentences.text: on
sentences.text: asteroids
sentences.text: )
sentences.text: .
sentences.text: However, purists of the sport will claim that it was started in 1997 in Leicester, East Midlands, England by resident Phil Shaw in his back garden.
sentences.text: However
sentences.text: ,
sentences.text: purists
sentences.text: of
sentences.text: the
sentences.text: sport
sentences.text: will
sentences.text: claim
sentences.text: that
sentences.text: it
sentences.text: was
sentences.text: started
sentences.text: in
sentences.text: 1997
sentences.text: in
sentences.text: Leicester
sentences.text: ,
sentences.text: East
sentences.text: Midlands
sentences.text: ,
sentences.text: England
sentences.text: by
sentences.text: resident
sentences.text: Phil
sentences.text: Shaw
sentences.text: in
sentences.text: his
sentences.text: back
sentences.text: garden
sentences.text: .
sentences.text: Shaw came home from what he recalls as a hard day in a Leicester knitwear factory.
sentences.text: Shaw
sentences.text: came
sentences.text: home
sentences.text: from
sentences.text: what
sentences.text: he
sentences.text: recalls
sentences.text: as
sentences.text: a
sentences.text: hard
sentences.text: day
sentences.text: in
sentences.text: a
sentences.text: Leicester
sentences.text: knitwear
sentences.text: factory
sentences.text: .
sentences.text: Preferring the idea of an evening out rock climbing, he decided to combine the two activities into a new extreme sport.
sentences.text: Preferring
sentences.text: the
sentences.text: idea
sentences.text: of
sentences.text: an
sentences.text: evening
sentences.text: out
sentences.text: rock
sentences.text: climbing
sentences.text: ,
sentences.text: he
sentences.text: decided
sentences.text: to
sentences.text: combine
sentences.text: the
sentences.text: two
sentences.text: activities
sentences.text: into
sentences.text: a
sentences.text: new
sentences.text: extreme
sentences.text: sport
sentences.text: .
sentences.text: In June 1999, Shaw, who uses the nickname " Steam ", embarked on an international tour to promote the activity.
sentences.text: In
sentences.text: June
sentences.text: 1999
sentences.text: ,
sentences.text: Shaw
sentences.text: ,
sentences.text: who
sentences.text: uses
sentences.text: the
sentences.text: nickname
sentences.text: "
sentences.text: Steam
sentences.text: "
sentences.text: ,
sentences.text: embarked
sentences.text: on
sentences.text: an
sentences.text: international
sentences.text: tour
sentences.text: to
sentences.text: promote
sentences.text: the
sentences.text: activity
sentences.text: .
sentences.text: The stops included the United States of America, Fiji, New Zealand, Australia and South Africa.
sentences.text: The
sentences.text: stops
sentences.text: included
sentences.text: the
sentences.text: United
sentences.text: States
sentences.text: of
sentences.text: America
sentences.text: ,
sentences.text: Fiji
sentences.text: ,
sentences.text: New
sentences.text: Zealand
sentences.text: ,
sentences.text: Australia
sentences.text: and
sentences.text: South
sentences.text: Africa
sentences.text: .
sentences.text: An encounter with German tourists in New Zealand led to the formation of a group called " Extreme Ironing International ", and the German Extreme Ironing Section or GEIS.
sentences.text: An
sentences.text: encounter
sentences.text: with
sentences.text: German
sentences.text: tourists
sentences.text: in
sentences.text: New
sentences.text: Zealand
sentences.text: led
sentences.text: to
sentences.text: the
sentences.text: formation
sentences.text: of
sentences.text: a
sentences.text: group
sentences.text: called
sentences.text: "
sentences.text: Extreme
sentences.text: Ironing
sentences.text: International
sentences.text: "
sentences.text: ,
sentences.text: and
sentences.text: the
sentences.text: German
sentences.text: Extreme
sentences.text: Ironing
sentences.text: Section
sentences.text: or
sentences.text: GEIS
sentences.text: .
sentences.text: As extreme ironing has branched off, the conditions can gain in extreme activity.
sentences.text: As
sentences.text: extreme
sentences.text: ironing
sentences.text: has
sentences.text: branched
sentences.text: off
sentences.text: ,
sentences.text: the
sentences.text: conditions
sentences.text: can
sentences.text: gain
sentences.text: in
sentences.text: extreme
sentences.text: activity
sentences.text: .
sentences.text: For example a branch of ironing has been developed that includes both bungee jumping and well-pressed clothing.
sentences.text: For
sentences.text: example
sentences.text: a
sentences.text: branch
sentences.text: of
sentences.text: ironing
sentences.text: has
sentences.text: been
sentences.text: developed
sentences.text: that
sentences.text: includes
sentences.text: both
sentences.text: bungee
sentences.text: jumping
sentences.text: and
sentences.text: well-pressed
sentences.text: clothing
sentences.text: .
sentences.text: Bungee ironing is, what some would call, the ultimate in the thrill of extreme ironing.
sentences.text: Bungee
sentences.text: ironing
sentences.text: is
sentences.text: ,
sentences.text: what
sentences.text: some
sentences.text: would
sentences.text: call
sentences.text: ,
sentences.text: the
sentences.text: ultimate
sentences.text: in
sentences.text: the
sentences.text: thrill
sentences.text: of
sentences.text: extreme
sentences.text: ironing
sentences.text: .
sentences.text: The 'sport' gained international attention after a documentary entitled Extreme Ironing: Pressing for Victory, was produced for Britain's Channel 4 by Wag TV.
sentences.text: The
sentences.text: 'sport
sentences.text: '
sentences.text: gained
sentences.text: international
sentences.text: attention
sentences.text: after
sentences.text: a
sentences.text: documentary
sentences.text: entitled
sentences.text: Extreme
sentences.text: Ironing
sentences.text: :
sentences.text: Pressing
sentences.text: for
sentences.text: Victory
sentences.text: ,
sentences.text: was
sentences.text: produced
sentences.text: for
sentences.text: Britain
sentences.text: 's
sentences.text: Channel
sentences.text: 4
sentences.text: by
sentences.text: Wag
sentences.text: TV
sentences.text: .
sentences.text: The programme followed the British team's efforts and eventual Bronze and Gold placings in the first international extreme ironing contest in Germany.
sentences.text: The
sentences.text: programme
sentences.text: followed
sentences.text: the
sentences.text: British
sentences.text: team
sentences.text: 's
sentences.text: efforts
sentences.text: and
sentences.text: eventual
sentences.text: Bronze
sentences.text: and
sentences.text: Gold
sentences.text: placings
sentences.text: in
sentences.text: the
sentences.text: first
sentences.text: international
sentences.text: extreme
sentences.text: ironing
sentences.text: contest
sentences.text: in
sentences.text: Germany
sentences.text: .
sentences.text: A side-story looked at the rivalry between the EIB (Extreme Ironing Bureau) and a breakaway group called Urban Housework who were trying to establish their own extreme sport based around vacuum-cleaning.
sentences.text: A
sentences.text: side-story
sentences.text: looked
sentences.text: at
sentences.text: the
sentences.text: rivalry
sentences.text: between
sentences.text: the
sentences.text: EIB
sentences.text: (
sentences.text: Extreme
sentences.text: Ironing
sentences.text: Bureau
sentences.text: )
sentences.text: and
sentences.text: a
sentences.text: breakaway
sentences.text: group
sentences.text: called
sentences.text: Urban
sentences.text: Housework
sentences.text: who
sentences.text: were
sentences.text: trying
sentences.text: to
sentences.text: establish
sentences.text: their
sentences.text: own
sentences.text: extreme
sentences.text: sport
sentences.text: based
sentences.text: around
sentences.text: vacuum-cleaning
sentences.text: .
sentences.text: The film later aired on the National Geographic Channel.
sentences.text: The
sentences.text: film
sentences.text: later
sentences.text: aired
sentences.text: on
sentences.text: the
sentences.text: National
sentences.text: Geographic
sentences.text: Channel
sentences.text: .
sentences.text: In 2003, Phil Shaw released a book published by New Holland Publishers, also entitled Extreme Ironing.
sentences.text: In
sentences.text: 2003
sentences.text: ,
sentences.text: Phil
sentences.text: Shaw
sentences.text: released
sentences.text: a
sentences.text: book
sentences.text: published
sentences.text: by
sentences.text: New
sentences.text: Holland
sentences.text: Publishers
sentences.text: ,
sentences.text: also
sentences.text: entitled
sentences.text: Extreme
sentences.text: Ironing
sentences.text: .
sentences.text: The following year saw the release of a DVD titled Ironing Under the Sky, which was produced by Hot Under the Collar (HUTC) Productions.
sentences.text: The
sentences.text: following
sentences.text: year
sentences.text: saw
sentences.text: the
sentences.text: release
sentences.text: of
sentences.text: a
sentences.text: DVD
sentences.text: titled
sentences.text: Ironing
sentences.text: Under
sentences.text: the
sentences.text: Sky
sentences.text: ,
sentences.text: which
sentences.text: was
sentences.text: produced
sentences.text: by
sentences.text: Hot
sentences.text: Under
sentences.text: the
sentences.text: Collar
sentences.text: (
sentences.text: HUTC
sentences.text: )
sentences.text: Productions
sentences.text: .
sentences.text: A follow-up documentary was made in 2004, this time by RDF and HUTC, which was aired on Sky's Adventure One channel the following year.
sentences.text: A
sentences.text: follow-up
sentences.text: documentary
sentences.text: was
sentences.text: made
sentences.text: in
sentences.text: 2004
sentences.text: ,
sentences.text: this
sentences.text: time
sentences.text: by
sentences.text: RDF
sentences.text: and
sentences.text: HUTC
sentences.text: ,
sentences.text: which
sentences.text: was
sentences.text: aired
sentences.text: on
sentences.text: Sky
sentences.text: 's
sentences.text: Adventure
sentences.text: One
sentences.text: channel
sentences.text: the
sentences.text: following
sentences.text: year
sentences.text: .
sentences.text: In 2003 the Rowenta Trophy was won by a group from South Africa by ironing across a gorge at the Wolfberg Cracks.
sentences.text: In
sentences.text: 2003
sentences.text: the
sentences.text: Rowenta
sentences.text: Trophy
sentences.text: was
sentences.text: won
sentences.text: by
sentences.text: a
sentences.text: group
sentences.text: from
sentences.text: South
sentences.text: Africa
sentences.text: by
sentences.text: ironing
sentences.text: across
sentences.text: a
sentences.text: gorge
sentences.text: at
sentences.text: the
sentences.text: Wolfberg
sentences.text: Cracks
sentences.text: .
sentences.text: In 2004, the EIB traveled to the US on the Rowenta Tour to recruit additional ironists and ironed at Mount Rushmore, New York, Boston and Devils Tower.
sentences.text: In
sentences.text: 2004
sentences.text: ,
sentences.text: the
sentences.text: EIB
sentences.text: traveled
sentences.text: to
sentences.text: the
sentences.text: US
sentences.text: on
sentences.text: the
sentences.text: Rowenta
sentences.text: Tour
sentences.text: to
sentences.text: recruit
sentences.text: additional
sentences.text: ironists
sentences.text: and
sentences.text: ironed
sentences.text: at
sentences.text: Mount
sentences.text: Rushmore
sentences.text: ,
sentences.text: New
sentences.text: York
sentences.text: ,
sentences.text: Boston
sentences.text: and
sentences.text: Devils
sentences.text: Tower
sentences.text: .
sentences.text: In March of 2008, a team of 72 divers simultaneously ironing underwater set a new world's record for number of people ironing underwater at once.
sentences.text: In
sentences.text: March
sentences.text: of
sentences.text: 2008
sentences.text: ,
sentences.text: a
sentences.text: team
sentences.text: of
sentences.text: 72
sentences.text: divers
sentences.text: simultaneously
sentences.text: ironing
sentences.text: underwater
sentences.text: set
sentences.text: a
sentences.text: new
sentences.text: world
sentences.text: 's
sentences.text: record
sentences.text: for
sentences.text: number
sentences.text: of
sentences.text: people
sentences.text: ironing
sentences.text: underwater
sentences.text: at
sentences.text: once
sentences.text: .
sentences.text: Extreme Ironing has inspired other forms of unusual extreme activity, such as Extreme Cello Playing.
sentences.text: Extreme
sentences.text: Ironing
sentences.text: has
sentences.text: inspired
sentences.text: other
sentences.text: forms
sentences.text: of
sentences.text: unusual
sentences.text: extreme
sentences.text: activity
sentences.text: ,
sentences.text: such
sentences.text: as
sentences.text: Extreme
sentences.text: Cello
sentences.text: Playing
sentences.text: .
sentences.text: On the August 2, 2004 episode of EastEnders, EI was referenced.
sentences.text: On
sentences.text: the
sentences.text: August
sentences.text: 2
sentences.text: ,
sentences.text: 2004
sentences.text: episode
sentences.text: of
sentences.text: EastEnders
sentences.text: ,
sentences.text: EI
sentences.text: was
sentences.text: referenced
sentences.text: .
sentences.text: According to the EIB, the characters made reference to the current altitude record holders.
sentences.text: According
sentences.text: to
sentences.text: the
sentences.text: EIB
sentences.text: ,
sentences.text: the
sentences.text: characters
sentences.text: made
sentences.text: reference
sentences.text: to
sentences.text: the
sentences.text: current
sentences.text: altitude
sentences.text: record
sentences.text: holders
sentences.text: .
sentences.text: As the party loving Kat and Zoe Slater are preparing to go out, they are invited to the launch party at Angie's Den by a couple of " media types ".
sentences.text: As
sentences.text: the
sentences.text: party
sentences.text: loving
sentences.text: Kat
sentences.text: and
sentences.text: Zoe
sentences.text: Slater
sentences.text: are
sentences.text: preparing
sentences.text: to
sentences.text: go
sentences.text: out
sentences.text: ,
sentences.text: they
sentences.text: are
sentences.text: invited
sentences.text: to
sentences.text: the
sentences.text: launch
sentences.text: party
sentences.text: at
sentences.text: Angie
sentences.text: 's
sentences.text: Den
sentences.text: by
sentences.text: a
sentences.text: couple
sentences.text: of
sentences.text: "
sentences.text: media
sentences.text: types
sentences.text: "
sentences.text: .
sentences.text: The pair say that there'd be celebrities in the shape of the Hot Plate Brothers there.
sentences.text: The
sentences.text: pair
sentences.text: say
sentences.text: that
sentences.text: there
sentences.text: 'd
sentences.text: be
sentences.text: celebrities
sentences.text: in
sentences.text: the
sentences.text: shape
sentences.text: of
sentences.text: the
sentences.text: Hot
sentences.text: Plate
sentences.text: Brothers
sentences.text: there
sentences.text: .
sentences.text: Extreme Ironing has been featured in news stories on CBS Sunday Morning, in The New York Times, The Sun, The Sunday Times, The Guardian, The Sydney Morning Herald, Calcutta Telegraph, The Wall Street Journal, The Washington Post, Toronto Star, TIME Magazine, ESPN.com,
sentences.text: Extreme
sentences.text: Ironing
sentences.text: has
sentences.text: been
sentences.text: featured
sentences.text: in
sentences.text: news
sentences.text: stories
sentences.text: on
sentences.text: CBS
sentences.text: Sunday
sentences.text: Morning
sentences.text: ,
sentences.text: in
sentences.text: The
sentences.text: New
sentences.text: York
sentences.text: Times
sentences.text: ,
sentences.text: The
sentences.text: Sun
sentences.text: ,
sentences.text: The
sentences.text: Sunday
sentences.text: Times
sentences.text: ,
sentences.text: The
sentences.text: Guardian
sentences.text: ,
sentences.text: The
sentences.text: Sydney
sentences.text: Morning
sentences.text: Herald
sentences.text: ,
sentences.text: Calcutta
sentences.text: Telegraph
sentences.text: ,
sentences.text: The
sentences.text: Wall
sentences.text: Street
sentences.text: Journal
sentences.text: ,
sentences.text: The
sentences.text: Washington
sentences.text: Post
sentences.text: ,
sentences.text: Toronto
sentences.text: Star
sentences.text: ,
sentences.text: TIME
sentences.text: Magazine
sentences.text: ,
sentences.text: ESPN.com
sentences.text: ,
sentences.text: The Financial Times, MTVu, and CNN.com.
sentences.text: The
sentences.text: Financial
sentences.text: Times
sentences.text: ,
sentences.text: MTVu
sentences.text: ,
sentences.text: and
sentences.text: CNN.com
sentences.text: .
sentences.text: It is said to have inspired " urban housework ", in which people vacuum the outdoors, and Extreme Cello playing.
sentences.text: It
sentences.text: is
sentences.text: said
sentences.text: to
sentences.text: have
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text: Extreme Ironing (or EI) is an extreme sport and a performance art in which people take an ironing board to a remote location and iron a few items of clothing. According to the official website, extreme ironing is " the latest danger sport that combines the thrills of an extreme outdoor activity with the satisfaction of a well-pressed shirt . " Part of the attraction and interest the media has towards extreme ironing seems to centre on the issue of whether it is really a sport or not. It is widely considered to be tongue-in-cheek. Some locations where such performances have taken place include a mountainside of a difficult climb; a forest; in a canoe; while skiing or snowboarding; on top of large bronze statues; in the middle of a street; underwater; whilst parachuting; and under the ice cover of a lake. The performances have been conducted solo or by groups. The Guardian said of extreme ironing that it carries on a tradition of British eccentricity. Before heading into the mainstream, extreme ironing was used by the band Monster Magnet in the video for their song " Negasonic Teenage Warhead " from their album Dopes to Infinity (1995) (this usage was most likely unintentional, as the video features the band members performing perfectly ordinary activities on asteroids). However, purists of the sport will claim that it was started in 1997 in Leicester, East Midlands, England by resident Phil Shaw in his back garden. Shaw came home from what he recalls as a hard day in a Leicester knitwear factory. Preferring the idea of an evening out rock climbing, he decided to combine the two activities into a new extreme sport. In June 1999, Shaw, who uses the nickname " Steam ", embarked on an international tour to promote the activity. The stops included the United States of America, Fiji, New Zealand, Australia and South Africa. An encounter with German tourists in New Zealand led to the formation of a group called " Extreme Ironing International ", and the German Extreme Ironing Section or GEIS. As extreme ironing has branched off, the conditions can gain in extreme activity. For example a branch of ironing has been developed that includes both bungee jumping and well-pressed clothing. Bungee ironing is, what some would call, the ultimate in the thrill of extreme ironing. The 'sport' gained international attention after a documentary entitled Extreme Ironing: Pressing for Victory, was produced for Britain's Channel 4 by Wag TV. The programme followed the British team's efforts and eventual Bronze and Gold placings in the first international extreme ironing contest in Germany. A side-story looked at the rivalry between the EIB (Extreme Ironing Bureau) and a breakaway group called Urban Housework who were trying to establish their own extreme sport based around vacuum-cleaning. The film later aired on the National Geographic Channel. In 2003, Phil Shaw released a book published by New Holland Publishers, also entitled Extreme Ironing. The following year saw the release of a DVD titled Ironing Under the Sky, which was produced by Hot Under the Collar (HUTC) Productions. A follow-up documentary was made in 2004, this time by RDF and HUTC, which was aired on Sky's Adventure One channel the following year. In 2003 the Rowenta Trophy was won by a group from South Africa by ironing across a gorge at the Wolfberg Cracks. In 2004, the EIB traveled to the US on the Rowenta Tour to recruit additional ironists and ironed at Mount Rushmore, New York, Boston and Devils Tower. In March of 2008, a team of 72 divers simultaneously ironing underwater set a new world's record for number of people ironing underwater at once. Extreme Ironing has inspired other forms of unusual extreme activity, such as Extreme Cello Playing. On the August 2, 2004 episode of EastEnders, EI was referenced. According to the EIB, the characters made reference to the current altitude record holders. As the party loving Kat and Zoe Slater are preparing to go out, they are invited to the launch party at Angie's Den by a couple of " media types ". The pair say that there'd be celebrities in the shape of the Hot Plate Brothers there. Extreme Ironing has been featured in news stories on CBS Sunday Morning, in The New York Times, The Sun, The Sunday Times, The Guardian, The Sydney Morning Herald, Calcutta Telegraph, The Wall Street Journal, The Washington Post, Toronto Star, TIME Magazine, ESPN.com, The Financial Times, MTVu, and CNN.com. It is said to have inspired " urban housework ", in which people vacuum the outdoors, and Extreme Cello playing.