Explain why the following statement is true.
A successful sales pitch should engage the potential buyer.
A successful sales pitch should engage the potential buyer because engagement captures the buyer's attention and increases the likelihood of the buyer being interested and receptive to the message being conveyed. When a potential buyer is engaged, they are more likely to listen, ask questions, and understand the value of the product or service being offered. An engaged buyer is also more likely to remember the sales pitch and consider the offering when they are making a decision. This, in turn, can increase the likelihood of the buyer making a purchase or taking some form of desirable action. Hence, engagement is a key element of a successful sales pitch as it can encourage potential buyers to take the next steps towards making a purchase.
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Explain why the following statement is true.

### Input:
A successful sales pitch should engage the potential buyer.

### Response:
A successful sales pitch should engage the potential buyer because engagement captures the buyer's attention and increases the likelihood of the buyer being interested and receptive to the message being conveyed. When a potential buyer is engaged, they are more likely to listen, ask questions, and understand the value of the product or service being offered. An engaged buyer is also more likely to remember the sales pitch and consider the offering when they are making a decision. This, in turn, can increase the likelihood of the buyer making a purchase or taking some form of desirable action. Hence, engagement is a key element of a successful sales pitch as it can encourage potential buyers to take the next steps towards making a purchase.
Explain why the following statement is true. A successful sales pitch should engage the potential buyer.
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