© Getty Images
Amazon Announces Prime Membership Increase
Trending News: Amazon Prime Rates Are Going Up Again
The AskMen Acquire team thoroughly researches & reviews the best gear, services and staples for life.
Amazon Prime has revolutionized the way we shop and it’s about to get more expensive.
The company has announced plans to bump up the rate of annual membership by 20 per cent, in an effort to make up for rising shipping costs and digital spending, according to Amazon CFO Brian Olsavsky.
The increase will take effect on June 16th for current U.S Prime members and new members will have to pay $119 starting on May 11.
But the good news is, there *is* a way of getting around the hike. You can avoid the increase on your first year of membership by signing up before May 11th.
“It’s really nothing more than looking at the state of the program, and the high benefits it’s delivering,” said Olsavsky. “There’s all kinds of new features we’ve continually added to the Prime program. It’s much different than it was in 2014.”
The annual fee started off at $79 when the program launched and the last time it went up was back in 2014, to $99.
Amazon Prime allows customers to save on shipping, by providing free and quick delivery, streaming of TV shows and music, access to the Kindle Lending library and more.
The monthly Prime plan also went up $2 earlier this month. For the time being, the Prime Video subscription will remain unchanged at $9 per month and the Prime Student membership will continue to cost $59 per year.
Sign up for prime before May 11th to avoid the 20% price hike on your first year.
$99.00/Year at Amazon.com
Ask The Big Question
Will Prime membership still be worth it?
Drop This Fact
Amazon Prime has over 100 million members worldwide.
The text passage discusses the increase in Amazon Prime membership rates and provides details about the timing and cost of the increase. It does not contain any mathematical questions or calculations.
no_question
Given a text passage, determine:
    1. If it contains a mathematical question (including word problems or calculations)
    2. If an answer to that mathematical question is provided in the text

First, describe the content structure you found in 1-2 sentences.

Then provide your analysis in the following format:
TYPE: <one of the following values>
- NO_QUESTION
- SINGLE_QUESTION
- SINGLE_QUESTION_WITH_ANSWER
- MULTIPLE_QUESTIONS
- MULTIPLE_QUESTIONS_WITH_ANSWERS
system
© Getty Images
Amazon Announces Prime Membership Increase
Trending News: Amazon Prime Rates Are Going Up Again
The AskMen Acquire team thoroughly researches & reviews the best gear, services and staples for life.
Amazon Prime has revolutionized the way we shop and it’s about to get more expensive.
The company has announced plans to bump up the rate of annual membership by 20 per cent, in an effort to make up for rising shipping costs and digital spending, according to Amazon CFO Brian Olsavsky.
The increase will take effect on June 16th for current U.S Prime members and new members will have to pay $119 starting on May 11.
But the good news is, there *is* a way of getting around the hike. You can avoid the increase on your first year of membership by signing up before May 11th.
“It’s really nothing more than looking at the state of the program, and the high benefits it’s delivering,” said Olsavsky. “There’s all kinds of new features we’ve continually added to the Prime program. It’s much different than it was in 2014.”
The annual fee started off at $79 when the program launched and the last time it went up was back in 2014, to $99.
Amazon Prime allows customers to save on shipping, by providing free and quick delivery, streaming of TV shows and music, access to the Kindle Lending library and more.
The monthly Prime plan also went up $2 earlier this month. For the time being, the Prime Video subscription will remain unchanged at $9 per month and the Prime Student membership will continue to cost $59 per year.
Sign up for prime before May 11th to avoid the 20% price hike on your first year.
$99.00/Year at Amazon.com
Ask The Big Question
Will Prime membership still be worth it?
Drop This Fact
Amazon Prime has over 100 million members worldwide.
user
The text passage discusses the increase in Amazon Prime membership rates and provides details about the timing and cost of the increase. It does not contain any mathematical questions or calculations.

TYPE: NO_QUESTION