Exp	Idea Cellular is working in collaboration with IBM to provide all customer related services online as well as offline. To achieve better user experience and company growth Idea cellular always tries to provide all services by Mobile App and Website. All customer related services like Demographic details, Plans and Packs, Recharge and Bill Payment, Query and Complaints, Invoice, on time SMS and Email notifications, Aadhar based EKYC, Promotional and Campaign Offers, Cashback, VAS details, MNP, New Connections, Sales App etc. functionality is provided by Idea Cellular which I am working in.