dialogue: Enrico: You are seemingly upset. What's behind you?
  Arden: Arden wants to have a trademark for our new series of products registered. But I have no idea on the registering process.
  Enrico: That's not as complicated as you suppose.
  Arden: Is it so easy? I never experienced this. Can you tell me something about it?
  Enrico: It is known that there is a time limit for trademarks. And we should not have a similar trademark with the one in the same field.
  Arden: Based on what you said, does it mean that we can not have a trademark like 'genova', right?
  Enrico: Correct. And our country follows the priority of use principle.
  Arden: Can you tell something about the preparation for the register?
  Enrico: Some relative documents will be needed and the fee may be quite dear. So you need to learn more about the process and regulations about this issue.
summary: Arden is upset because Arden doesn't know the registering process of a trademark. Enrico gives Arden some tips and suggests Arden learn more about this issue.