Entertainment Television announced a new, exclusive, cross-promotional clothing brand called Attention. Schrager has a new hotel brand, Public. These all contribute to consumer perceptions of a particular brand. Acura is the first Japanese automotive luxury brand. Walker understood the power of advertising and brand awareness. The complete machine brand has global influence. Edelman also has his own clothing brand, JE11. Richie guided aspiring designers who hope to become the next big brand in fashion. There are several different brand and model variations. Thalassery biryani is popular as an ethnic brand. The first major brand he bought was Donnay. She was also announced as the face of Australian cosmetics brand ModelCo. The sale of the Olympic brand has been controversial. One of the most common brand of ergometers is Concept2. It also owns the Havoline motor oil brand.