Iconic memory relays visual information and echoic memory relays auditory information. In echoic behavior, the stimulus is auditory and response is vocal. The name "koel" is echoic in origin with several language variants. According to the modality effect, echoic memory has an advantage over iconic memory. Winokur (1978) is one example of research about echoic relations. He introduced this concept into his book "Verbal Behavior" with the concept of the echoic. The Sanskrit name of "Kokila" and words in several Indian languages are similarly echoic. So sound localization remains possible even in an echoic environment. Affect echoic memory capacity seems to be independent of age. Echoic memory represents SM for the auditory sense of hearing. They found that the echoic memory can store memories for up to 4 seconds. Echoic allusion is the main component involved in conveying verbally ironic meaning. However this reduced echoic memory is not predictive for language difficulties in adulthood. Echoic memory is the sensory memory that register specific to auditory information (sounds). Eventually, The Drifters became popular in Japan, releasing "Zundoko-Bushi" ("Echoic word tune") in 1969.