There are two factors which determine conspicuity&colon; sensory conspicuity and cognitive conspicuity. Some motorcyclists install headlamp modulators in the belief they increase motorcycle conspicuity in traffic. They feature longer bumpers and small red conspicuity lights on the rear quarter panels. These include&colon; conspicuity, mental workload, expectations, and capacity. Sensory conspicuity factors are the physical properties an object has. The cocktail party effect describes the cognitive conspicuity factor as well. Cognitive conspicuity factors pertain to objects that are familiar to someone. The Battenburg side markings, often with chevron front and rear markings, provide this conspicuity. This newfound materialism and conspicuity was not, however, exclusive to women or manner of dress. Conspicuity refers to an object's ability to catch a person's attention.