It began the national dialogue about the information superhighway and its implications. Its attempt to popularize "infobahn" as a synonym for "information superhighway" never caught on. The Internet as an "information superhighway" is also catalysed through slang. The renewed effort became known in popular language as building the Information superhighway. Rook has often said that she was "a traffic cop on the information superhighway". During the early 1990s he began covering the emerging Information Superhighway. The public utilizes and depends on the information superhighway because the people demand instantaneous results. The information superhighway brings together millions of individuals who could exchange information with one another.