Spurr launched his menswear line, SPURR, in 2006 with American-made selvedge denim jeans. The cross grain runs perpendicular to the selvedge and parallel to the weft threads. The straight grain is oriented parallel with the warp threads and the selvedge. The ribs run across the fabric from selvedge to selvedge. Braids can be produced either as seamless tubes or flat fabrics with a continuous selvedge. Sometimes the sides do not have seams, but are finished with the selvedge only. Shaheen's name and label are typically found on the selvedge of these fabrics. Also called selvedge, the term derives from "self-edge". The process is repeated from selvedge to selvedge.