Straight whiskey is a distinctly different product from "blended whiskey". However, straight whiskey is also an important component of American blended whiskey. Kessler Whiskey is an American brand of blended whiskey started by Julius Kessler in 1888. Beam claims it is the #2 selling American blended whiskey. Blended whiskey may also contain additives for coloring and flavoring. Various recipes call for blended whiskey, bourbon, rye and even single malt scotch. However, only the blended whiskey is available on the American market. Blended whiskey made in the United States must contain at least 20% straight whiskey. The product line also includes Ancient Age Preferred blended whiskey, bottled at 80 proof.