The company recruits for general dentists, pediatric dentists, endodontists and oral surgeons. Although general dentists can perform endodontic treatment, there are several things which set endodontists apart. He was president of the American Association of Endodontists and of the Massachusetts Dental Society. The American Association of Endodontists cannot condone this practice when NICO is suspected. Endodontists who achieve Board certification are known as Diplomates of the ABE. For this reason, endodontists may routinely begin their access cavity before applying the dam.