It made a great deal of money in the '90s and Aughts, especially on weekends. Pearson began producing short films independently in the early aughts. A drop in enrollment occurred after the Great Recession in the late aughts. "Vogue Paris" declared Rubik one of the top 30 models of the aughts. Initially noted for his ongoing series of itinerant donut shop shows in the early aughts. The 100 Best Singles of the Aughts. "Slant Magazine" rated it at number 219 on their Best Singles of the Aughts list.