The hotels are strategically priced and cater to the needs of the business traveler. Fiesta Inn was launched as the business traveler oriented brand of Grupo Posadas in 1982. Branson has said the brand is geared toward the female business traveler. Branson has stated that the brand is geared toward the female business traveler. The website was launched in October 2001 by frequent business traveler Matthew Daimler. The airport's proximity to the nearby Interlocken business district contributes to its business traveler clientele.