Structuralism is less popular today than other approaches, such as post-structuralism and deconstruction. Postmodern feminism is a mix of post structuralism, postmodernism, and French feminism. Logical positivism and scientism paved the way for neopositivism, analytical philosophy, structuralism, and naturalism. Functionalism was a philosophy opposing the prevailing structuralism of psychology of the late 19th century. Approaches include positivism, interpretivism, rational choice theory, behavioralism, structuralism, post-structuralism, realism, institutionalism, and pluralism. Functionalism was developed by William James in contrast to structuralism. He wanted to effectively unite social phenomenology and structuralism. This resulted in a battle of structuralism versus functionalism. Gombrowicz's work has links with existentialism and structuralism. Cognitive grammar is unorthodox with respect to generative grammars and American structuralism. The "ante rem" structuralism ("before the thing") has a similar ontology to Platonism. The impact of "structuralism" on mathematics itself was also criticized. Audience reception also has roots in uses and gratifications, structuralism, and post-structuralism. It was in this historic context that the motivations for structuralism developed.