The TMHM is useful in understanding what motivates individuals regarding their health decisions and behaviors. Shephard strives to understand what motivates Charlie and why he survived being frozen. Thus, to an extent a loyalty program motivates customers to change their behavior. This event both motivates and hinders her as a police investigator. Trainers reward their animals with fish, which motivates them to perform. This is another factor that motivates people to converge. However, a major incident motivates him to change his ways. This, along with a strong sense of honor and pride, often motivates her actions. Religious fanaticism partially motivates their attempted genocide of humanity. Poverty is a key factor that motivates women to work in maquiladoras. Seeing others pass by so easily motivates them to carry on. The fear of mental decline and death often motivates justices to step down. Navratan motivates Ishani to give life a second chance. This motivates him to try to make her happy. His concern is with an external propriety, not the propriety that motivates beneficial behaviour.