The campaign defines the larger than life attitude associated with Royal Stag. There is one pub in Datchet, The Royal Stag. This has descriptions of the Manor Hotel and the Royal Stag. The Royal Stag brand often sponsors musical and sporting events. Brijesh Shandilya performed At The Royal Stag Mirchi Music Awards with Swati Sharma. Royal Stag sold 18 million cases in 2016. Royal Stag is the title sponsor of the Mirchi Music Awards.