Hogan's best friend Brutus Beefcake joined him in the war. This gimmick was later used in the WWF by Brutus Beefcake. The Bulldogs also feuded with the Dream Team (Greg Valentine and Brutus Beefcake). The feud between Mr. Perfect and Brutus Beefcake began at the 1990 Royal Rumble. He was a member of Team Beefcake (coached by former wrestler Brutus "The Barber" Beefcake). The Dream Team (Brutus Beefcake and Greg Valentine) did not appear on the card. The second match was between Brutus Beefcake and The Genius. DiBiase hit him an Irish whip and had an inside cradle pinfall attempt on Beefcake. DiBiase came from behind and nailed Beefcake. Clay Quartermain, Agent Crimson, Agent Cheesecake and Agent Beefcake. This type of photography is colloquially known as "cheesecake" for women and "beefcake" for men. Zeus came in and locked a chokehold on Beefcake before tagging Savage. Martel entered but failed to eliminate Beefcake. Savage and Beefcake knocked out each other. The beefcake movement also emerged with Mr. America.