Even some blue-jean ads are insulting and denigrating. This results in the mission to protect this dignity against derogatory, denigrating, or degrading portrayals. Welsh stumped across the state touting his civil rights credentials and denigrating Wallace. P&G was criticized for attempting to "preserve its market share by denigrating Boniva". Some saw this gesture as openly denigrating of human rights and the rule of law. Others produced plays denigrating his political opponents. Their admirers began to form factions, with adherents of one composer denigrating the other. Some accused Banton of denigrating the beauty of darker-skinned black women. In Germany, "Deutsche Physik" activists published pamphlets and even textbooks denigrating Einstein. These prints generally glorified the Japanese army while denigrating the Chinese. Burchill was an early critic of the fashion for denigrating lower social classes as "chavs". Throughout the film, the main character speaks fondly of Pinot Noir while denigrating Merlot.