He drinks Plymouth Gin with bitters and in later books prefers Boodles Gin. Boodles are one of the foremost UK retailers of respected Swiss watchmakers, Patek Philippe. Unlike other London Dry gins, Boodles contains no citrus ingredients. In a 2014 collaboration with Liz Earle, Boodles designed the Rose Pelargonium Necklace. She also appeared as MC at the Boodles tennis tournament at Stoke Park in Buckinghamshire. The Boodles Boxing Ball is a society ball held in London. Boodles are members of luxury alliance, Walpole. In its early years Boodles, was a silversmith and watchmaker along with jewellery making. The association organises the Boodles ISFA Cup, a knockout competition among ISFA member schools. Boodles ISFA Cup twice&colon; in 2000 and 2010. Under their stewardship, Boodles opened several stores in London. In 2012, Boodles was purchased by Proximo Spirits of New Jersey. "Wine Enthusiast" magazine gave Boodles a score of 90-95 in 2004. Boodles is a privately held British luxury jeweller and jewellery designer group founded in 1798.