This also brings cultural awareness and intercultural dialogue into the workplace. Social media has allowed for mass cultural exchange and intercultural communication. Several cross-cultural service providers assist with the development of intercultural communication skills. People with high intercultural competence often tend to respect individual variations and different cultural patterns. International reactions include artistic and intercultural facilitation devices. Face is central to intercultural communication or cross-cultural communication. Language is an example of an important cultural component that is linked to intercultural understanding. Several studies tested CPM within intercultural contexts. Ethnocentrism plays a role in intercultural communication. The capacity to avoid ethnocentrism is the foundation of intercultural communication competence. Intercultural couples may possess differing communication styles. Globalization is a significant factor in intercultural communication and affects business environments. This is where nonverbal communication can cause problems with intercultural communication. For more on intercultural competence, see intercultural competence. In 2010, Greyeyes founded Signal Theatre, a company that explores intercultural and transdisciplinary live performance.