Until this point, Jackson had been more a reflection than pioneer, more interpreter than innovator. Today, he is respected as a political innovator and writer. He understood military technology, but was not an innovator in that regard. Penniman was nicknamed "The Innovator, The Originator, and The Architect of Rock and Roll". Allen was noted primarily as a defensive innovator and a motivator. Heisman was an innovator and "master strategist". Despite Laemmle's role as an innovator, he was an extremely cautious studio chief. LegalZoom is a disruptive innovator in the market for legal services. One particular American innovator, Genevieve Stebbins, developed her own physical culture system. Lilly was also an innovator in pill capsule manufacturing. Schmidt was a well-established coach and an acknowledged offensive innovator. Beene was known as both an innovator and a teacher. There are competing claims for the innovator of the first antivirus product. He wrote Palliata comoedia, the genre devised by the innovator of Latin literature, Livius Andronicus. Bee was known as the "Innovator".