Some examples are "crash", "bang", and "whoosh". Other songs included "July" by Ocean Colour Scene and "Whoosh" by Bentley Rhythm Ace. Whoosh is an orangutan-like alien. In India, Cheetos Whoosh are sold, made of ingredients such as whole grain and vegetables. The Whoosh (salute) is a way for students to show campus unity. These include "Whoosh", a large word sculpture clearly visible from either platform. In May 2014, OwnLocal acquired Whoosh Traffic. The tradition inspired the BYU Creamery to name an ice cream flavor "Whoosh, Cecil". Whoosh was backed by Techstars, 500 Startups, and several other major technology investors.