He greets his girlfriend Daisy, and occasionally others, with, "Hiya, toots!". Hiya () is a 2016 South Korean film starring Ahn Bo-hyun and Hoya. During one sea battle it was said the bo hiya were "falling like rain". "Hiya" is a Filipino psychological concept similar to face and modesty in other cultures. Tied to saving face are "amor propio", or "self respect", and "hiya", or "shame". This is also true of the feminine equivalent, "Hiya". Their past turned out to be similar as of Megh and Hiya. In January, it was confirmed Hiya would be released in March. On September 24, 2014, Hoya was cast as the lead role in the film "Hiya". What attracted Ujan towards Hiya was her beautiful voice. As of April 2016, the Hiya app had 25 million downloads. It was traumatic not only for Hiya but for Ujan, also. In 2016, he stepped down as CEO of Whitepages to run Hiya full-time. Hiya mobile app replaces the Android user interface for making and receiving phone calls. Hiya said it would use the funds to expand globally.