Get Up & Go tokens that could be found on the Eggo Cereal box. Wheaties honored Hill with her picture on its cereal box. Prizes are found inside or sometimes on the cereal box. It depicted a cartoon Jax Jones dancing on a cereal box. They were also available as cereal box prizes in some regions. The entire team appeared on a Wheaties cereal box and on several talk shows. The cereal box had Optimus Prime on its cover. An example of such a carton is a cereal box. Cereal box prizes and premiums have been distributed in four ways. Later that year, Quaker offered the first cereal box premium to buyers. The cereal box has two vertical bags inside, each containing a different cereal.