The vowel is conventionally inserted between consonants to make Egyptian words pronounceable in English. Several letter combinations had no pronounceable or memorable names and could not be used. Secondly, it had to be easily pronounceable or learnable by the actors. Ima as an easily pronounceable name. Wilsdorf wanted his watch brand's name to be easily pronounceable in any language. There is a tendency to favor "more logical" constructs over easily pronounceable ones. The committee found it more easily pronounceable and memorable, and thus adopted it. At that time, the legislature adopted the more pronounceable name of State Agricultural College. In the 19th century, the name gradually changed to a more pronounceable "Volsk".