On the palate, biscuity sweet, digestives and hobnobs. Other Hobnobs-branded snacks include a Hobnobs flapjack. He therefore hobnobs with the likes of Himmler and Goebbels. Hobnobs contains approx 0.16 g of sodium per biscuit. He hobnobs with politicians and celebrities instead. McVitie's launched Hobnobs in 1982 and a milk chocolate variant in 1987. The basic ingredients for Hobnobs are oats. Plain Hobnobs are made at the Tollcross factory in Glasgow. The original tagline of the Hobnobs was "one nibble and you're nobbled", and was removed. Hobnobs is the brand name of a commercial biscuit. HobNobs were launched in 1985 and a milk chocolate variant followed in 1987.