Collecting of matchboxes, matchbooks, match labels and other match-related items is called phillumeny. That logo was seen all over Dallas on billboards, matchbooks, and other media. Irving Rosenthal also printed free-admission offers on matchbooks and in other media. Specific examples of these items include packets of seeds, matchbooks, soap paper, and sewing kits. He also encouraged his customers to give away matchbooks as a promotional item. Women encased in barrels gave away matchbooks with the store name and address. The club's matchbooks were similarly captioned. The number of matchbooks noticeably fluctuates when watched in broadcast order.