Rastas typically look critically upon modern capitalism with its consumerism and materialism. It can reinforce capitalism, patriarchy, heterosexism, individualism, consumerism, and white privilege. The black metal scene tends to oppose political correctness, humanitarianism, consumerism, globalization and homogeneity. He argues that the growth imperative represents the main goal of capitalistic consumerism. It relates to globalization, consumerism, and the fragmentation of authority and state. There is an obsession with money and compulsive consumerism. Leslie Sklair proposes the criticism through the idea of culture-ideology of consumerism in his works. Much of Hicks's routine involved direct attacks on mainstream society, religion, politics, and consumerism. Revolution gave way to consumerism and westernization. The label has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. These two books, focusing on criticism of consumerism and profiteering did not advocate change. This continuous process demonstrates the ambivalence of consumerism. Many Americans responded by escaping into a lifestyle of heavy consumerism, which benefited automakers. Her text challenges the viewer to reflect on gender, stereotypes and consumerism.