It has one batik, a needlecraft unit and shola and lac crafts units. She has said that her specialty is crochet and needlecraft. The Blumes also moved into toy manufacturing, metal miniatures, and even the needlecraft business. Excelsior serves as the setting for the "Needlecraft Mystery" book series by Monica Ferris. She was an author and a designer for the McCall Pattern Company and Clover Needlecraft. There are varying clubs including the camera, needlecraft, wine, vineyard, bicycle, jazz, and folk. The textbook won international acclaim and widely influenced the teaching of needlecraft. Girls received instruction in needlecraft as well. In 1940, "Comfort" was sold to the Needlecraft Publishing Corporation.