Simms was founded in 1980 by John Simms, a Jackson, Wyoming fishing guide and outfitter. One of Jake's brothers, who works in Reno at a kayaking outfitter store. David T. Abercrombie practiced land surveying before starting an outfitter store of excursion goods. The Sportsman's Warehouse trademark is "America's Premier Outfitter", which was adopted in 2005. C.C. Filson is an American privately owned outfitter and manufacturer of goods for outdoor enthusiasts. The first commercial outfitter to offer trips through Cataract Canyon was Norman Nevills in 1938. Today this person may be called an outfitter or packer. Roots Canada was the official outfitter of clothing for members of the Canadian Olympic team. The National Park Service authorizes a small number of guide and outfitter services. Canadian Tire's outfitter brand Woods also continued their sponsorship from the previous season. In 2006, Ralph Lauren Corporation became the official outfitter of Wimbledon. This company was founded in 1958 as a marine systems outfitter. Adidas is the current outfitter of Indiana athletics. Tourism is becoming increasingly important, with several outfitter companies based in town. Since 2006, Under Armour has been the team's outfitter.