Jameson views a number of phenomena as distinguishing postmodernity from modernity. Many philosophical movements reject both modernity and postmodernity as healthy states of being. The corresponding terms for post-World War II culture are postmodernity or late modernity. Her work has more recently been read in terms of postmodernity and hybridity. The relationship between postmodernity and critical theory, sociology and philosophy is fiercely contested. In the mid-to-late 1990s, Bauman began to explore "postmodernity" and "consumerism". For example, Hassan is a known scholar whose theoretical writings expressly address postmodernity in society. The features of posthegemony as a concept correspond closely to those of postmodernity. Post-fordism is therefore one of the basic aspects of postmodernity from Harvey's point of view. In the Reading Gaol&colon; Postmodernity, Texts and History (Blackwell, Oxford, 1994). In postmodernity, afarit featured frequently in film and video games. Postmodernity, the consequence of holding postmodern ideas, is generally a negative term in this context.