Other online news sites have a paywall and require paid subscription for access. Omidyar launched Civil Beat May 2010 with a subscription paywall. However, as the podcast evolved, these began to be placed behind a voluntary subscription paywall. Some newspapers have removed their paywall from blocking content covering emergencies. Poynter digital media fellow Jeff Sonderman outlines the ethical tension created by a paywall. The "soft" paywall is best embodied by the metered model. Offline playback is free to all users and not blocked by a paywall. A paywall of this design is considered the riskiest option for the content provider. In January 2013, "Weekly World News" announced that it would go behind a paywall. From 11 February 2020, it was announced that Independent.ie content would go behind a paywall. In 2011, the website erected a paywall. Following the introduction of the paywall, site visitors fell. The "SCMP" took down the paywall to its website. Under his leadership, Wired has launched a successful paywall and an AMP stories edition. TES first established a website in 1997, when it briefly experimented with a paywall.