Traditionally, girls wear perfume, and make-up such as eyeshadow, lipstick, mascara, and blush. The Dashwood sisters wore no mascara and only a little corrective and blush. She packaged the new mascara in a tube to be sold with a brush. The most common form of mascara is a liquid in a tube. Lush also launched their first mascara, Eyes Right, under the "Emotional Brilliance" line. Although still messy, it was a step towards the modern mascara product. Very fair individuals and men use brown mascara. The desired effects of the mascara account for most variations of ingredients. "Left of the Dial" (minus the speaker-bashing), and "Little Mascara" (also in color). This device picked up the same amount of mascara for each use. One such danger is the use of old mascara. Although the Mascara Magica gimmick was popular, CMLL owned the rights to the character. Attempting this, Victorian women made a type of mascara in their own homes. Mercury, as thiomersal, is widely used in the manufacture of mascara. In 2015, Richie became Urban Decay's brand ambassador, representing their "Troublemaker" mascara.