Cloverhill Bakery is perhaps best known for their production of the Big Texas Cinnamon Roll. The company's signature item is a cinnamon roll. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness". Cinnaholic is an American cinnamon roll bakery franchise founded in 2010 in Berkeley, California. Cinnamon Roll Day (Kanelbullens dag) falls on October 4th each year. Since 1999, October 4th has been promoted as Cinnamon Roll Day ("Kanelbullens dag").