According to industry analyst firm Forrester Research, Newgen is a strong performer in ECM space. Aspect Software was recognized by industry analyst firms such as Frost & Sullivan. He has also worked as an editor, musician, industry analyst, and video director. Ruiz took AMD "off death watch," according to a leading industry analyst. Industry analyst Ross Rubin has contributed a weekly column called Switched On since October 2004. "No industry can cut its way to future success," says industry analyst John Morton. Industry analyst Joe McKendrick described the Enterprise App Store as a "cool idea" on ZDNet. One industry analyst estimated that the production rate was 200,000 processors per year in 2007.