A purple-tinted concealer can make sallow complexions look brighter. Most skin tones came out unnaturally dark, and uneven or freckled complexions were exaggerated. Performers with predominately pink or ruddy complexions use base colors with cool undertones. Brown complexions are enhanced by coral and orange shades. Fair complexions use shades of lipstick like pink and coral. Individuals with brown complexions use lighter shadows such as toast, mushroom or soft yellows. Shades of brown and gray are best for individuals with fair complexions. "Essence" issues in the early 2000s featured mostly black woman models with lighter skin complexions. Such discrimination was resented by African Americans with darker complexions. The magazine then began to include a greater number of models with darker skin complexions. Germans with swarthy or darker complexions were called "Black Dutch" (or "Schwarze Deutsche"). Their complexions were described as being brown and their hair long and black. The original content addressed the Humors, the Complexions (Temperaments), and some diseases. Cosmetic advertisements directed at black consumers often framed resulting lighter complexions as cleaner and better. African Americans' desire for lighter complexions and European features goes back to slavery.