Major defects can result in the product's failure, reducing its marketability, usability or saleability. Fair value also does not incorporate discounts for lack of control or marketability. The difference in value can be quantified by applying a discount for lack of marketability. They often make plants look yellow and affect growth and marketability of the crop. Another possibility is to update and repair the facility to improve its marketability. The different marketability of athletes affects the corresponding earnings of male and female athletes. Substantive differences in price indicates differences in the marketability of different products. This underlined the drama and emotion of the sport and increased its broadcast marketability. The series was much more successful due to its mainstream music and its marketability. Critics asserted that the reason for the turnaround was Carano's marketability. Research projects are also being supported by the Special Committee for Strengthening the Research Marketability. The Whalers were plagued for most of their existence by limited marketability. A third factor was a direct consequence of the kilim's new-found marketability. The price of the put is equal to the marketability discount. Convincing airlines of the marketability of the airport without subsidies has been difficult.