These conversational practices objectify, invalidate and perpetuate internalized sexism. Anti-consumerists claim that in a consumerist society, advertisement images disempower and objectify the consumer. People tend also to objectify such value, into categorical moral value, though this is fallacious. Apart from undermining her language, Petruchio also uses language to objectify her. This is because the Look tends to objectify what it sees. McBride has been asked if she finds it easy to objectify men in her writing. Such analysis and classification helps to at least partially objectify quality of life.