Sodium polyacrylate can be used for microencapsulation to deliver substances like probiotics. In 2012 he co-founded Aqdot, a company developing a new microencapsulation technology. As of 2010, a number of microencapsulation techniques were being developed to address this problem. The company specializes in the microencapsulation of fish oil, and markets this ingredient as Meg-3. Microencapsulation allows their use in wide range of materials and products. Microencapsulation can be used to slow the release of a drug into the body.