Each correct answer earns a punch on a 5-by-10 punchboard. In the late 1800s, a new type of punchboard was introduced. Zippo lighters reportedly sold more than 300,000 lighters through punchboard advertising between 1934 and 1940. The punchboard soon became increasingly similar to today's lottery tickets. Soon, the punchboard became cheap and easy to assemble, and the industry flourished.