This media hype surrounding grunge was documented in the 1996 documentary "Hype!". Trust gave an outstanding performance proving that they're an act worthy of all the hype. I know what it's like to be described as a piece of hype. YOUNG JEEZY directed by HYPE WILLIAMS coming soon. Despite the hype, the film was critically praised. Flutie entered the USFL with much hype and fanfare. Much of the Super Bowl pregame hype centered on Bears quarterback Jim McMahon. Season six opened to much hype and curiosity. Following anticipation around "ADD SUV", the song debuted at number one on The Hype Machine. Applications like Hype and Adobe Edge are already on the market. Where would you be without the hype? This definition was designed to separate the marketing hype from the activity. And the created hype and curiosity around the film was justified. The track made it to the top of Hype Machine's chart in December 2009. Spears failed to live up to the pre-show hype about her appearance.