Prior to Prohibition, he was a distiller of sour mash whiskey. Lietzke was an avid supporter of the Sour Mash Open in Parkersburg, West Virginia. It was released on 24 November 2017, through Sour Mash Records. The Sweet Revenge package label and marketing materials refer to "sour mash". It is essentially a blended sour mash whiskey flavored with fruit syrup(s).