There also exist novelty registration plates often sold in gift or novelty shops. The toys were an immediate success and Michtom founded the Ideal Novelty and Toy Co. Such products are aimed at people looking for a novelty gift. The following year, Toy Factory planned to sell a line of plush and novelty items. Aside from novelty and amusement, calculator spelling has limited utility. Stimulation Excitement, novelty and challenge in life. Antlers are also used in artwork, furniture and other novelty items. Their first act was called "Juvenile Artists Presenting an Electric Musical Toe-Dancing Novelty". Records in different novelty shapes have also been produced. A second novelty was the American Selling Price. Public imagination seized upon the novelty of aerial combat. High quality' in text mining usually refers to some combination of relevance, novelty, and interest. The novelty of the design caught significant attention. It is also similar to a phenomenon that is referred to as novelty/disruption effect. Martin also produced numerous comedy and novelty records.