Armani's men's and women's skiwear and ski casualwear line was developed in 1995. It started developing skiwear in 1954, and registered the Descente trademark in 1961. She created colorful, sexy, and functional stretchy skiwear. She quickly established herself as a leading skiwear designer. A is a luxury fashion brand mostly known for its skiwear. Stan Kohls, a skiwear entrepreneur, purchased the company in 1981.