According to Fromm, loving oneself is quite different from arrogance, conceit or egocentrism. The conceit of the conceited person is reduced. There are elements of conceit and haughtiness. Passion, moral or physical ardor, conceit, surface knowledge. It is likely a literary conceit, not a cultic epithet. The second loci is the psychological realisation of anatta, or loss of "pride or conceit". However, he denied that "Southcliffe"s central conceit is exploitative. Some opposition came from personal dislike, seeing him as puffed up with personal conceit. It was sort of a purple conceit in a way. This ending suggests a different conceit in the film than Wouk's novel. Gordon said that love is the central conceit of the episode. The development team were writing a central conceit into the game. In The Woods"" that "gets further in its conceit than its execution". The result is a fully formed conceit. The term conceit can be used positively or derogatorily.