These conditions differentiate between a direct sunlight around sunrise or sunset and alpenglow. Like alpenglow, the backscatter of reddened sunlight also creates the Belt of Venus. Ballinger then started a climbing company called "Alpenglow Expeditions". Also in 2010, Ballinger led an Alpenglow Expeditions Clean Up Expedition on Ama Dablam. Ballinger founded "Alpenglow Expeditions" and has worked as guide for it.