Robertson's public proclamations greatly underestimated/undersold the severity of the pandemic. This much smaller fort undersold the Laramie operation. Despite the album reaching the top 30, it undersold the label's expectations. With access to a wider land base, these two companies undersold their smaller competitor. However, the resulting "Ambiente Svenduto" (Italian for "environment undersold") trial has been mostly inconclusive. "Changing Tune" undersold what the label had expected. At first, Hakimi offered glasses for $8/pair ($12 for bifocals), which far undersold any competitors.