Art-o-mat machines are retired cigarette vending machines that have been converted to vend art. Coin-operated machines to vend food, for amusement, and for gambling became popular in the 1890s. Along with its software, Vend provides content and advice for retailers via the Vend Blog. Vend uses HTML5 features in Google Chrome and Safari to implement offline processing capabilities. Such microenterprises are able to vend water at extremely low prices, with increasing government regulation. Beeton would then continue on to London to vend the remainder. This collusion was known as "The Vend". Vend was launched in August 2010 by software developer Vaughan Rowsell. He is a director of Trade Me, Xero (software) and Vend (software). Its publisher, Benjamin Day, recruited unemployed people using help-wanted notices to vend his newspaper. EyeEm, Even, Lystable, Granify, Homie, TradeIt, Vend, Descomplica, Oppa and Dinda. The following year, Vend closed US$20 million (NZ$25 million) in Series B funding.