Kraft discontinued production of Postum in 2007. Post started selling Postum coffee substitute in 1895. By 1930, he had been promoted to sales manager of the Postum division. Quest Food, with Postum sold through the Postum.com website. The decision was overturned on appeal, but advertisements for Postum products stopped making such claims. Postum Cereal Company lost its founder in 1914. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum. Postum Inc. changed its name to General Foods. In 1895, Post founded Postum Cereal Co., with his first product, Postum cereal beverage. In 1929, Postum Cereal Company was renamed General Foods Corporation. Postum quickly became popular, making Post wealthy. In August 1927 Postum Foods bought the Hellmann's brand, allowing Hellmann to retire. Postum then bought advertising pages in major newspapers in retaliation. The US government used Postum as a code name for polonium. Postum is a powdered roasted-grain beverage popular as a coffee substitute.