Citing Lithium's 2014 study, a majority of Millennials and Baby Boomers prefer word of mouth. Some of the 75 million baby boomers began to reach retirement age in 2011. These cuspers were not as financially successful as older Baby Boomers. Generally, Gen Xers are the children of the Silent Generation and older Baby Boomers. The show features panel discussions about issues that baby boomers face as they age. The cohort is likely to overtake boomers in 2028. The density of baby boomers can put a strain on Medicare. For comparison, this number was 26% for Generation X and 13% for the Baby Boomers. For comparison, this number was 12% for Generation X and 5% for the Baby Boomers. Heelas added that within the baby boomers, the movement had nevertheless attracted a diverse clientele. Soon the popular press began referring to the people agitating for its settlement as Boomers. Due to the large amount of baby boomers, commercial marijuana use was on the rise. In 2006, a "Newsweek" poll named her one of the 50 most influential baby boomers. It also explored various issues faced by other baby boomers in similar circumstance. The story detailed Newsmax's successful business model of targeting higher-incomed Baby boomers.