This is their way of keeping their viewership/readership high. They gradually gained wider acclaim and popular readership. Editors joked that this was done to increase female readership. Lewis continues to attract a wide readership. The decline in readership and revenues continued steadily by year after that. Paid circulation allows for defined readership statistics. Donnaruma's editorial positions, however, were frequently at odds with the sentiments of his readership. AD opened them to wider readership for the first time. Material published must be accessible and relevant to a broad readership. The magazine claims to have a readership of two million. Over the years the paper grew in size, readership and breadth of coverage. The novel was reasonably well reviewed but failed to gain a large readership. They disappeared as their readership, increasingly, became assimilated. His novels also earned him a large readership. Wikipedia's worldwide monthly readership is approximately 495 million.