Black ink is used as eye-liner and white concealer is used as lipstick and eyeshadow. The collection included two eyeshadow palettes, a single eyeshadow, lipsticks and a face palette. Traditionally, girls wear perfume, and make-up such as eyeshadow, lipstick, mascara, and blush. This launched included beauty products such as eyeshadow palettes, Kylie lip kits, and blush. There is however, a surge lately of makeup palettes, such as eyeshadow palettes. The look was described as "a soft brown eyeshadow" with minimal makeup on the face. In 2020, ABH collaborated with AmRezy again to design a twelve shade eyeshadow palette. In 2016, ABH collaborated with "Makeup by Mario" to create a master eyeshadow palette. Jamie comes into school in bright blue eyeshadow and long eyelashes. In July 2017, ABH released the Subculture eyeshadow palette. On February 12, 2019, the company released the "World Tour" eyeshadow palette. Other items included the Kim Chi Electric Teal Eyeshadow. The company also sells pressed-pigment eyeshadow quads. Shadow Lady's powers are derived from magic eyeshadow made by De-Mo. Eyeshadow or eye paint was very popular during the victorian era, less was more.