In contrast, live telecasts lack any tangibility or permanence. Marketers have classified products on the basis of durability, tangibility and use (consumer or industrial). For Ben Hayoun, designing experiences implies tangibility, hence fieldwork, and working collaboratively with experts. In June 2002, MGI released their new album "Tangibility". In order to be fulfilled, this event should have "a concrete tangibility in history". The donation can be anything, regardless of its size, cost, tangibility, or even existence.