Honey Nut Cheerios was the leading cold cereal. The two main stars did spots endorsing Camel cigarettes and Cheerios breakfast cereal. The sponsor was General Mills, with its breakfast-cereal products&colon; Cheerios, Wheaties, and Kix. The first time Heigl appeared in a national television ad was for Cheerios cereal. Experimentation with the Kix puffing process led to popular brands like Cheerios. "She Came to Give It to You" with the Honey Nut Cheerios bee. General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. Quinn asks to allow her to rejoin the Cheerios, but Sue refuses. Her likeness did appear on a limited edition Cheerios box in January 2009. She was featured in television commercials for Cheerios and Major League Baseball. She was brought in as a member of William McKinley High's cheerleading team, the Cheerios. During this time, Roz Washington is coach of the Cheerios. She refuses to rejoin either the Cheerios or New Directions. The name was shortened to "Cheerios" in 1945.