He was also the Chairman of the Gillette Safety Razor Company. He invented a best selling version of the safety razor. These models were manufactured under the "Star Safety Razor" brand. Seeking diversification Philip Morris acquires American Safety Razor in 1960. Safety razor life may be extended by drying the blades after use. The Gillette Safety Razor Company was one of these marketers' early clients. Energizer Holdings bought American Safety Razor in November 2010 for US$301 million. Gem & Ever-Ready merged with Star to become the American Safety Razor Corporation in 1919. Safety razor blades are traditionally wrapped in wax paper to make handling them less dangerous. The first safety razor using the new disposable blade went on sale in 1903.