Dress style was based around denim and plaid shirts, tatty jeans and droopy hair. The very first Tatty Teddy was hand crafted by Linda Laverty of Worthing, West Sussex. Regional variations of Tatty Teddy are also available, for example Scottish dress and London Beefeater. Indeed, there are even annual Tatty Teddy national collectors events. Tatty Devine started out in London's Portobello and Spitalfields market selling leather cuffs. Clown traded in his tatty servant's costume for a flamboyant, colourful one. Tatty Teddy was introduced in May 2009. Chairs were becoming "tatty" and inspections showed that some needed reupholstering. London-based jewellery brand Tatty Devine created brooches and necklaces to coincide with the launch. Notable designers included Tatty Devine and Gushlow and Cole. It concerns "a tatty 'Angel of Death'", and features a guitar solo by Carlos Alomar. Tatty is an ambitious rat of the younger generation.