Inflated praise in the form of flattery and puffery has a similarly lengthy history. In everyday language, puffery refers to exaggerated or false praise. Miller Coors defended the claims as either puffery or truthful. It was an invitation to treat, mere puffery, a gimmick. The FTC stated in 1983 that puffery does not warrant enforcement action by the Commission. Whether this was a refurbished version of the previous or advertising puffery is unknown.