She determined to apprise them of the enemy's intention before the blow could be struck. Anant calls Naidu to apprise him of the events and send a police team. The hoax's perpetrators attempted to apprise the plate's finders as to its origins. On 26 January 2005, Apprise Media hired Peter A. Gudmundsson as the company CEO. In 2005, Beckett Publications was sold to Apprise Media.