It was the first to produce wholemeal/wholegrain flour. In the UK the legally protected term is wholemeal rather than wholegrain. Shreddies are a breakfast cereal made from lattices of wholegrain wheat. The company's primary product is "Millet Tots", a wholegrain version of tater tots. Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian. In the United States wholegrain products can be identified by the ingredients list. There are voluntary guidelines on what can be labelled a wholegrain product.