Closely related to this is people tendency to be loss averse. Hence every reformer has a strong tendency to be averse to a free market. Women are more risk averse than men. Classic economic theory maintains that people are rational and averse to risk. Leigh has described herself as shy, introverted, and averse to Hollywood publicity and scandal. It is positive if the person is risk averse. Days sales outstanding tends to increase as a company becomes less risk averse. The troubadours were not averse to borrowing either. The risk averse, such as elderly gentlemen, preferred the more stable tricycles or quadracycles. Russia's officials are similarly averse to Pride Parades. The incident contributed to the fact that he was rather averse to the military. He is famously averse to press. The accompanying marketing campaign was aimed to appeal to adults, usually averse to animated films. Other bands like Averse Sefira never had any link with Nazism.