The adjective "ludic" originates from the Latin noun "ludus", meaning "play, game, sport, pastime". Fuchs points out that gamification might be driven by new forms of ludic interfaces. Nassim Taleb is wary of such models, and coined the term "ludic fallacy". Taleb calls this the "ludic fallacy". It is a painting of emotional combustion, serious in inventiveness, without falling into the ludic. Bellsybabble has variously been called a poly-language, a pluridialectal idiom and a ludic creation. At its core, "ludic interfaces" is a subcategory of interfaces in general. TwinKomplex is a browser game created by the Berlin-based start-up "Ludic Philosophy". A ludic interface is a type of computer interface. Ludic lovers want to have as much fun as possible. Ludic interfaces can also facilitate play in a musical sense. Massive Dynamic created Ludic Science in 2007, its entertainment subsidiary. Chimney sweeps are a popular ludic element and appear every year. In its most extreme form, ludic love can become sexual addiction. Ludic approaches, he claims, lead to social indifference and egotism similar to that of capitalism.