Prices rose dramatically despite government efforts at price regulation. Markup is the difference between price and marginal cost. Value innovation is necessarily the alignment of innovation with utility, price and cost positions. Storage costs are costs involved in storing a commodity to sell at the futures price. No jurisdiction is satisfied by payment of the purchase price alone. The initial selling price was $1239. Microsoft takes 30% of the sale price for apps. Another practice is that of selling girls in exchange of the bride price. Lucky Leader profited by 12 times the original purchase price. The original retail price of the model was . The published retail price of the car was . The retail price of the shoe was . They charged a $10 "retro" ticket price for the show. Both land price and rents have become expensive. The optimum price and quantity remain the same.