The Mercers are the ones who first introduced Steve Bannon to Trump. His connection to the Mercers was principally through Lionel Cranfield. In 1989 he was master of the Worshipful Company of Mercers. She began managing the family foundation when the Mercers started getting involved in conservative causes. The York mercers, for example, sponsored the "Doomsday" pageant. The Mercers invested in the company after Mitt Romney lost the 2012 presidential election. He was educated at Mercers and Westminster.