May comprise elements such as&colon; advertising, PR, direct marketing and sales promotion. Radio advertising became a platform for mass marketing. This differentiates it from advertising as a form of marketing communications. QRGraphy is attractive for designers, marketing and advertising. Applications of Geofencing extend to Advertising & Marketing. Incremental sales are the component of sales driven by marketing and promotional activities. E3 is hosted primarily for marketing and business deals. Google AdSense is an example of niche marketing. They are part of the marketing strategy needed to achieve marketing objectives. Internet bots have been developed which facilitate social media marketing. Arrivabene comes from a marketing and sales background. RSPL spends 2% of sales for marketing and promotional activities. There are various examples of strategies that are used in guerrilla marketing. Syed is managing director of a sports marketing company. Baidu focuses on generating revenues primarily from online marketing services.