Exhibitionists were motivated by all gratifications of social media. Audience reception also has roots in uses and gratifications, structuralism, and post-structuralism. Both Necker and Calonne were deceived with the amount of pensions and gratifications. Even more, KPK had not known whether it was included in gratifications or not. This theory does address more thoroughly media avoidance than does Uses and Gratifications Theory. It is this idea expressed in the uses and gratifications theory. The uses and gratifications for contributing mobile content differ from those for retrieving mobile content. Mobile phones, a comparatively new technology, have many uses and gratifications attached to them.