In 2003, the brand expanded into fragrances with the falling in love line. The Silhouette First Love line had a $1.4 million advertising campaign. "love Line" was produced by Da Internz. The episodes aired on Love Line, a show dedicated to sexual education. LeAnn Rimes - Love Line (Dirty Werk Remix) - Sony Music - Add. Shilav launched its Tiny Love line of developmental toys in 1993.