Toadie later overhears Malcolm talking to Harold about the coffee shop and Cuppa Diem. The title design was by Cuppa Coffee Studios, Toronto. Starbucks and La Kaffa are where residents and students chill and grab an afternoon cuppa. Cuppa Coffee was founded by Adam Shaheen in 1992. Fogel's production company Fogelmania Productions and Cuppa Coffee Studios produced the show. The show originally was a pilot produced by Cuppa Coffee in 2001. The show is produced by Toronto-based Cuppa Coffee Studios. He was also the executive producer of Cuppa Coffee's award-winning broadcast design and commercial studio. George can have a cuppa if he gets his own cup. In June 2006, O'Connell started his own world cup show, "World Cuppa" on ITV4. Informally, it may be rendered "a cuppa". Malcolm also begins working for Cuppa Diem. On 14 July 2016, his single "Cuppa" was released.