The platform simplifies advertising sales by unifying buyer and seller markets. A price requires two counterparties, a buyer, and a seller. The price depends on the distribution of risk between seller and buyer. A Documentary Credit provides security for both buyer and seller. EDI is the electronic transfer of purchasing information between the buyer and seller. This term places the maximum obligation on the buyer and minimum obligations on the seller. This term places the maximum obligations on the seller and minimum obligations on the buyer. Sellers earned commissions for each new seller / buyer brought into the fold. A PSA is an exclusive agreement between the seller and a single interested buyer. A market with a single buyer and many sellers. A market with a single buyer and multiple sellers is a monopsony. The investment bank agrees to buy the shares sold and look for a buyer. Watts has begun a transaction with a gun buyer. Icahn had been seen as favoring selling the company to a buyer. This text is meant to aid in shopping decision of a prospective buyer.