Volumizers come in many forms such as shampoos, conditioners, sprays, pomades and lotions. Many hair products, such as gels, pomades, and hair waxes, are designed to reduce frizz. At the time, the business sold perfumes, soaps, powders, hair pomades and other toiletries. Lanolin, beeswax, and petroleum jelly have been used extensively in the manufacture of modern pomades. Stiffening properties of pomades make sculptured hairstyles such as the pompadour possible. Such styling was usually maintained by the use of hair oils and pomades. Modern pomades may contain fragrances, but they are usually not particularly fruity. Murray's Superior is notoriously difficult to wash out compared to most oil-based pomades. Compared to oil based pomades, water-based pomades wash out more easily. Men began using pomades, among other products, to achieve the standard aesthetic look.