The video features antics from Ryan Dunn and Brandon DiCamillo of MTV's "Jackass". He was based on "Jackass" star Johnny Knoxville. A deal was made with MTV and "Jackass" was born. He was a co-creator and executive producer of MTV's "Jackass" reality franchise. Both received music videos, which were directed by professional skateboarder and "Jackass" member Bam Margera. The press conference was hosted by Bam Margera of "Jackass". He describes himself to Audrey as "a cynical jackass". The show initially featured Margera and his friends from the CKY and Jackass crews. He re-enacted a famous Keaton stunt for the finale of "Jackass Number 2". In 2003, Steve-O toured Europe with Bam Margera, a friend and co-star of "Jackass". Featured on Steve O's Best of Jackass DVD. Then the maroon Golf driver passes by and calls Jerry a "jackass". Being both a hero and something of a jackass all at the same time? He sarcastically asks viewers if they are "highbrow" enough for Jackass 3D. Lacy has contributed many of the ideas that later became Jackass skits and stunts.