This leads to higher ad visibility for the advertiser. Spann placed recruiting advertisements in the "Mobile Advertiser and Register". The "Mobile Advertiser and Register" would advertise for a chance at military service. The advertiser must convert that visitor first. Marketing leads are brand-specific leads generated for a unique advertiser offer. Google explained that this policy change stems from both user and advertiser feedback. A free paper, "The Hull Advertiser", used to be issued weekly by the same publisher. The local newspaper is "The Maidenhead Advertiser". A local newspaper, the "Buxton Advertiser", is published weekly. The sole newspaper based in the city is the "Perthshire Advertiser", owned by Trinity Mirror. He bought $10,000 worth of stock in the newspaper known as the "Advertiser and Tribune". Media News Group also owns a weekly classified advertiser, the "Tri-City Weekly". The town also accommodates the headquarters of the "Ayr Advertiser" and "Ayrshire Post" newspapers. The two local newspapers are the "Campbelltown-Macarthur Advertiser" and the "Macarthur Chronicle". In 1966, Black bought his first newspaper, the "Eastern Townships Advertiser" in Quebec.