In 2014, Daniela Pears was appointed as mayoress of Camden. The Lord Mayor nominates the Lady Mayoress or Consort. The school, named after a 20th-century Mayoress of Brighton, opened in 1955. Sergey Esenin wrote a historical poem about Marfa the Mayoress in 1914. "The Guardian" has called her the "unofficial mayoress" of New York City. The ferry was launched on 7 November 1964 by the Lady Mayoress. The Cup was presented by Lord Derby and medals by the Lady Mayoress of Liverpool. In May 2013, she was nominated as the Mayoress of Camden. Lady Mayoress and Labour councillor Shiela Newman (Chorlton) died suddenly on 18 February 2018. A female mayor is also called mayor, not, as sometimes erroneously called, "Lady Mayoress". Attendees included the Mayor and Mayoress of Salford. She later became Lady Mayoress of the Welsh town of Aberystwyth. In 2011 Widdecombe played the Lord Mayoress in an episode of Sooty. In March 2006, the town's mayoress, Rose Thompson, announced she had joined the BNP. In 1994 Rose Simpson, a former member of the band, became Lady Mayoress of Aberystwyth.