As dairy farming became more profitable Whitchurch developed as a centre for Cheshire cheese production. Carroll saw a representative British Shorthair illustrated on a label of Cheshire cheese. By November 1769 he was living on nothing but honey puddings and Cheshire cheese. The county is famous for the production of Cheshire cheese, salt and silk. He was for a time landlord of The Cheshire Cheese Inn pub in Hope, Derbyshire. The group held its first meeting at Ye Olde Cheshire Cheese on 10 February 2009. The crumbly Cheshire cheese is thought to be the oldest in Britain. Cheshire cheese comes in three varieties&colon; red, white and blue. The "old Brothers" were probably from the Cheshire Cheese and at least one other lodge.