Kotex is a feminine hygiene product line that includes pantiliners, pads and tampons. US brands include Kotex, Always, Equate, and Stayfree. Kimberly-Clark also promoted Kotex in "Good Housekeeping" by using intimate advice columnist Mary Pauline Callender. His great-grandfather invented the Kotex sanitary napkin and served as the second president of Kimberly-Clark. New Freedom is a former brand in the Kotex family. U by Kotex is the executive producer of the web series. In 2017 she became the national brand ambassador for U by Kotex Fitness. Kotex first advertisement for products made with wood pulp (Cellucotton) appeared in 1921. In August 2009 Kotex launched a premium sub-brand called Kotex Luxe in Singapore.