His businesses are mainly in marketing and online merchandising. The franchise generated significant revenue from merchandising and toy sales. The institute offers a selection of courses in fashion, merchandising and online marketing. Bayern hope to attract new sponsors and to increase their merchandising sales. He supervised the marketing of music, videos, and merchandising for the group. Currently, Bonanza Ventures, Inc. grants merchandising and licensing rights worldwide. Both films were the center of large merchandising campaigns. The agreement involved licensing to third parties for a variety of other merchandising items. The mascots are expected to help finance the Tokyo Games through merchandising and licensing deals. This is done through the character of merchandising and product placement. Clubs have also encountered problems in lack of merchandising and television revenue. Warner Bros. also operates various divisions specializing in publishing, merchandising, music, theater; and theme parks. This marked the beginning of Newell's mass merchandising strategy. The company had divisions for recording, music publishing, television, film, merchandising and book publishing. He also negotiated the sequel rights and ownership of 40% of the merchandising profits.