The company was founded as an online competitor to other electrical and white goods retailers. It also resumed selling white goods. The top-notch Dutch provider of white goods ATAG was acquired. Polyester epoxies are used as powder coatings for washers, driers and other "white goods". The company supplies pressed metal components to the world's auto and white goods manufacturers. Electrical sold electrical products, from kitchenware and white goods to home entertainment. It was a maker of white goods such as fan, heater and etc. They also offered a small range of white goods, mainly from Philips/Whirlpool. Servis was a white goods brand which was well known in the United Kingdom. The same month, Sharp also announced a tie-up with Vestel in Europe for white goods. White goods must be labelled with a label indicating energy consumption. Examples are automobiles and white goods such as refrigerators, stoves, clothes washers, etc. In the United States, the term "white goods" can also refer to linens. KNX Powerline is aimed at smart white goods, but the take-up has been low. White goods were typically painted or enameled white, and many of them still are.