In consumer finance, finance is provided for consumer durables at over 20,000 retail outlets. Relatively expensive consumer durables became available more gradually. Reliance Digital is a consumer durables and information technology concept from Reliance Retail. In the 20th century, spending on consumer durables rose significantly. Today, many are engaged in the trade of Chinese consumer durables and selling curios. Availability of consumer durables significantly improved in the 1970s. These included major durables like high-end electronics, vehicles, and appliances, that were purchased with credit. The balance sheet channel can also manifest itself via consumer spending on durables and housing. Differences of a similar nature existed for consumer durables. Italian families used their newfound wealth to purchase consumer durables for the first time. At the turn of the 20th century, the company ventured into the durables finance sector. Consumers purchase durables over longer purchase decision cycles. Family ownership of other durables also showed increases.