Additional influences include ethics, social environment, authority, persuasion and coercion. Most discussions of social influence focus on social persuasion and compliance. Ambivalent attitudes are known to be susceptible to persuasion. Communication is one of the most relevant tools in political strategies, including persuasion and propaganda. The college years refined his skills of persuasion and political organization. In his account, rhetoric is the art of discovering all available means of persuasion. The field includes many theories and approaches to understanding persuasion. Scholars have identified many standard techniques used in propaganda and persuasion. The acting parties were not members of one particular religious persuasion, or all atheists. Three other ways in which we learn are vicarious experience, verbal persuasion, and physiological states. The network supports political candidates who are from the same ideological persuasion. Gandhi's ideas of protests, persuasion skills and public relations had emerged. It is also connected with the concepts of advice, persuasion, deliberation, and prohibition. Massey manages to get it completed using a mixture of manipulation, persuasion and threats. Dissonance plays an important role in persuasion.