Before disintermediation, supply chain middlemen acted as salespeople for the producers. The rationale for P2P asset management is financial disintermediation. Disintermediation has acquired a new meaning with the advent of the virtual marketplace. Mass customization, disintermediation, knowledge management and autonomous teams have started emerging. Internet technologies foster disintermediation and new forms of collaboration within the digital space. He named his horses after banking terms, such as One Over Prime and Disintermediation. This may be considered a new form of disintermediation. This term applies especially to instances in which disintermediation has occurred first. However, Internet-related disintermediation occurred less frequently than many expected during the dot com boom. Disintermediation, visibility, and measurement are the major effects of e-public sociology.