As with gifting, mass-gifts are used to create a social relationship. As any asset, it is subject to exchanges, sales, loans, gifting, inheritance and more. QwikCilver, a gifting and loyalty platform founded in Bangalore was acquired by Amazon. In February 2011 Sprinkles released an iPhone app that features free cupcakes and virtual gifting. Blackhawk also announced the acquisition of Achievers and Netherlands-based DIDIX Gifting & Promotions in 2015. Also, the gifting of beadwork is a way of communicating interest with lovers. Users can also purchase real-life goods through the messenger's "Gifting" platform. Five trams were kept for potential gifting and nine for other potential future uses. The business has also expanded into seasonal gifting ranges at key times of the year. The government of Mongolia has been gifting horses to visiting dignitaries. He later thanks her by gifting her a metal cat sculpture he found. In 2018, Synchrony acquired Loop Commerce, which provides a patented digital gifting platform called GiftNow. Alexander Schalck-Golodkowski's suggestion of a ban on gifting Stollen was unsuccessful. Also in November 2018, Finablr became a majority shareholder of Swych, a digital gifting platform. However, Aunt Em dies, gifting Dorothy a puppy named Toto before she does.