Ethyl macadamiate is used in cosmetics, especially in skincare, haircare and suncare formulation. All the cosmetics specialities are represented within more than 20 halls&colon; Makeup, haircare, skincare, etc. Gomez became the face of haircare brand Pantene in 2015. In January 2013, Holmes was announced as the brand ambassador and co-owner of Alterna Haircare. In 2001 Stafford launched his own range of haircare products. In 1986 he launched his own range of haircare products. He was a spokesperson for haircare brand Sunsilk and has participated in its television campaign. In 2013 Zasloff co-founded a company called Formula XO that sold haircare products. Sheth has been selected to represent such brands as CHI haircare and Reebok. She is an ambassador for Rootia Haircare brand. She was invited by to launch the 'Miss Universe Style Illuminate by CHI' haircare line. In 2011, Julien Farel Haircare launched. She is Chief Technology Officer for Techturized Inc, a haircare technology company.