The phrase was extensively described as Orwellian, particularly in reference to the term "doublethink". Doublethink is related to, but differs from, hypocrisy. Neutrality is distinct (though not exclusive) from apathy, ignorance, indifference, doublethink, equality, agreement, and objectivity. "Doublethink" means holding two contradictory beliefs simultaneously. The title refers to doublethink, a plot element in George Orwell's dystopian novel, "Nineteen Eighty-Four". It was released in 1978 on their own label, Doublethink. DoubleThink is the third album from hip hop artist Akala. Doublethink would avoid a "killing the messenger" attitude that could disturb the Command structure.