Most businesses have names, logos, and similar branding techniques that could benefit from trademarking. The trademarking of the UGG name has been the subject of dispute in several countries. In early 2019, Poundstretcher was successful in trademarking the Bargain Buys name. In 2004, Toho began trademarking future incarnations of TriStar's Godzilla as "Zilla" for future appearances. The most popular choice was "Cindy", and the spelling was made more distinctive for trademarking. Calvin Klein went as far as trademarking the term "technosexual" in 2005. This follows on from Specialized's trademarking of the word in Canada. Another way to restrict keys is trademarking the profile of the key. It became famous for trademarking the Buffalo-style chicken wing. Starting in 1968, the trademarking on the bottom of Revere Ware utensils became simplified. The concept of visually trademarking one's business spread widely during the Industrial Revolution.