The brain's plasticity leads to ever-changing mental representations through individual proactivity and environmental interactions. The visibility and proactivity of neighbourhood policing is much reduced. These organizations expect proactivity, initiative and responsibility for personal development from their employees. In 2009, Dakota Metrics was added to ProActivity. This content integration is unique to ProActivity and is Dakota Software's key differentiator. Proactivity of publication for certain categories of information has been introduced. Proactivity is not restricted to extra role performance behaviors.