There were then several Harrods advertising hoardings. It also featured large advertising hoardings above the fans. Above the advertising hoardings is the gantry, for the press and cameras. The platform is hidden behind advertising hoardings and not obvious to the casual observer. Views from the lower tier were also restricted due to the positioning of advertising hoardings. The north end is now filled with advertising hoardings. However, some hoardings were supported on permanent stone corbels. DaCunha designed a campaign as series of hoardings with topical ads, relating to day-to-day issues. Using augmented reality, they set interactive Kochadaiiyaan hoardings in association with Karbonn Mobiles. It is suspected that in peacetime, hoardings were stored as prefabricated elements. Eros has deployed 500 interactive hoardings across India. Advantages of machicolations over wooden hoardings include the greater strength and fire resistance of stone. The costumes, hoardings in Urdu, radio sets were brought from Pakistan. Carcassonne was the first fortress to use hoardings in times of siege. Most say that all these hoardings were not funded by the film's producer.