Among the most prominent definers of the Glasgow School collective were The Four. In 2017, Dentons formed a strategic partnership with Definers dubbed 3D Global Affairs. An anonymous former employee for Definers called NTK Network its "in-house fake news shop". Most definers of social software agree that they seem to facilitate "bottom-up" community development. Definers cancelled the contract following a public backlash. Definers cancelled the contract after receiving media scrutiny. Definers Public Affairs is an American right leaning opposition research firm based in Arlington, Virginia. Definers established an office in San Francisco to provide opposition research to Silicon Valley clients. Definers was founded by Republican Party political operatives Joe Pounder and Matt Rhoades in 2016.