His campaign was noted for the simple slogan "I Like Ike". His favorite slogan, "THINK", became a mantra for each company's employees. This campaign was meant to solidify Mazda's "Zoom Zoom" slogan. His campaign slogan, "Keep Cool with Coolidge", was highly popular. The official tourism slogan is "Simply Beautiful". The station branded under the slogan "Your Computer Connection". Gillard began campaigning with a speech utilising the slogan "moving forward". The theme was Harding's own slogan "America First". This gave Styles the idea of writing a song to go with the slogan. The car was marketed under the "Wish Comes True" slogan. He uses the German language slogan "Oh Ja!". There's a different slogan or theme every year. This replaced the channel's previous slogan "Dare To Watch". The window scheme was designed in line with the slogan "Your Palace in the Sky". The Nazi slogan "Blood and Soil" was also used.