Sport fishermen have been at the forefront of efforts to conserve blue marlin populations. May 2009 saw new packaging created by "Blue Marlin Brand Design". June and July appear to be the premier months for blue marlin fishing. Shortbill spearfish of have been recorded as feed items by Kona blue marlin fishermen. Trolling with lures is probably the most popular technique used by blue marlin crews today. The Bahama Islands have long been popular destinations for fishermen seeking blue marlin. The pioneers of blue marlin angling employed natural baits rigged to skip and swim. Scientific examination of blue marlin stomach contents has yielded organisms as small as miniature filefish. Of more interest to sport fishermen is the upper range of blue marlin prey size. One called Blue Marlin; the other Phoenix Special Brew. For example, the Atlantic catch of blue marlin declined in the 1960s. Blue marlin breed in late summer and fall. Blue marlin has a particularly high oil content. The Waihau Bay and Cape Runaway area is particularly well known for blue marlin. The Azores is home to Atlantic blue marlin records for, amongst others, IGFA -line classes.