The troubled firm sought salvation with an aggressive push into the malt liquor market. He says he took his first swig of Schlitz Malt Liquor beer at age 10. Eventually Grain Belt introduced a new beer called GBX Malt Liquor. Excise duties on beer and malt liquor are taxed under the Excise Act. Corn is commonly used in the production of American-style pale lagers, particularly malt liquor. Previously, the only major national brand of malt liquor was Country Club. The "Bulls" current insignia was based on the Schlitz Malt Liquor logo. When Homer hears this he starts to drink the malt liquor. They appeared in commercials for Schlitz Malt Liquor and Billy Preston's "Nothing From Nothing". His sex/malt liquor/gang-banging imagery was hardly groundbreaking in 1991. American malt liquor brands are rarely exported to Europe. Malt liquor is a high-ABV pale lager. "King Cobra" is a 6% alcohol by volume malt liquor introduced in 1984. Prior to its advent, the only major national brand of malt liquor was Country Club. Malt liquor is typically straw to pale amber in color.