The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems. Hyper Publish is a tool specifically designed and optimized for hypermedia and hypertext management. The first phase was hypertext, which transitioned to hypermedia during the mid-1990s. In 1963 he coined the terms "hypertext" and "hypermedia". The term "hypertext" is often used where the term "hypermedia" might seem appropriate. He coined the terms "hypertext" and "hypermedia" in 1963 and published them in 1965. However, authoring and creation of hypermedia is not trivial. Adaptive hypermedia builds on user modelling by increasing personalization of content and interaction. Unlike in traditional authoring for hypermedia and the web, a linear storyline is not enough. Web personalization is can be linked to the notion of Adaptive hypermedia (AH). This is indicative of the relative maturity of adaptive hypermedia as a research direction. Atkinson also conceived, designed and implemented HyperCard, the first popular hypermedia system. It is among the first successful hypermedia systems predating the World Wide Web. Audio hypermedia is emerging with voice command devices and voice browsing. It is this combination of features that also makes HyperCard a powerful hypermedia system.