An example of a brand extension is Jello-gelatin creating Jello pudding pops. The original Jell-O gelatin dessert (genericized as jello) is the signature of the brand. Sean Penn, Jello Biafra, Brooke Smith and Cindy Sheehan were also part of the rally. Jello Biafra felt it was unprofessional because no one contacted him directly. In the US and Canada this dessert is known by the genericized trademark "jello". "Everybody Loves Sausages", with guest vocals by Jello Biafra. Keynotes speakers were Kevin Mitnick, Steve Wozniak, and Jello Biafra. All songs written by Jello Biafra except when stated. They were signed to Jello Biafra's Alternative Tentacles Record label. The band was supported by Flobots, State Radio, Jello Biafra, and Wayne Kramer. MDC released material through ex-Dead Kennedys singer Jello Biafra's independent label Alternative Tentacles. Buchan has been known for openly disliking former Dead Kennedys member Jello Biafra. The cover art depicted the band together in a bed, accompanied by Jello Biafra. It was released in June 1987 through front man Jello Biafra's record label Alternative Tentacles. Other collaborators include longtime friend Jello Biafra.