The first Wellcome superstore opened in 2000 and it has only 17 superstores. Grocery giant Superstores carry many non-grocery items akin to a department store. Some former Media Play stores became home to f.y.e. superstores beginning in June 2006. In Canada, TJX began to configure some Winners and HomeSense stores side-by-side as superstores. In January 1992, OfficeMax acquired five sites from Highland Superstores in Boston. Most Morrisons superstores have produce in "Market Street". This was followed by versions for other buildings including superstores, industrial units and existing offices. The company has a chain of superstores headquartered in Silicon Valley. It also launched the Owl Superstores chain. Simpson also appears in TV commercials and print ads for Carpet Superstores of Edmonton. Iaccoca helped Lemonis start and acquire Holiday RV Superstores. Inspired by similar American pet superstores, he adapted the concept for the European market. In addition, CRC has four superstores in Hong Kong. A number of new Presto Superstores were also opened featuring the new logo. At the beginning of 2010, the company operated 511 Borders superstores in the US.