After meeting with Joe Wilson, Carlson accepted an offer to become a consultant to Haloid. In 1968, C. Peter McColough, a longtime executive of Haloid and Xerox, became Xerox's CEO. In 1956 Rank began a partnership with the Haloid Corporation to form Rank Xerox. The Rectigraph Company was acquired by the Haloid Company in 1935. The haloid gametophyte generation is the dominant state. The fairly new Haloid Company originally manufactured photographic paper and equipment. Xerox was founded in 1906 in Rochester, New York, as The Haloid Photographic Company. Haloid changed its name to Haloid Xerox in 1958 and then Xerox Corporation in 1961. Gundlach helped transform the Haloid Company, a small photographic firm, into the thriving Xerox Corporation. Haloid's CEO, Joseph Wilson, had decided Haloid needed a new name as early as 1954. Haloid eventually changed its name to Xerox Corporation. Haloid continued selling Rectigraph machines into the 1960s. Between 1959, when the Model 914 first shipped, and 1961, Haloid Xerox's revenues nearly doubled. The Haloid Company had the Photostat, which it licensed to Eastman Kodak, the photography giant. Law tracked down the backers, an obscure photographic-supply company in Rochester, New York, named Haloid.