The advertorials are usually hosted by regular advertorial hosts who interact with business representatives. Advertorials on television are longer than typical television advertisements. As well as regular advertisements, Monocle runs advertorials. Publishers also produce special digital-only inserts and rich-media ads or advertorials. They can also be employed to write advertorials for newspapers, magazines, and broadcasters. In 1996, a UK based company called Parkway Publishing began publishing advertorials for advertisers. Advertorials and infotainment are also on the rise. The advertorials themselves are usually indirect statements. The health services that business endeavors offered are described in the advertorials and columns. Morning television involves a news bulletin and a 'light news/talk' show, often featuring advertorials. Various other advertorials appear throughout the year, mainly on Fridays. The policy covers subjects such as advertorials and member surveys. "The Circle" included a mix of lifestyle, cooking and interview segments along with advertorials.