in exploring the latest trends, many hotels are now emphasizing the importance of clear communication with guests before they disown traditional marketing techniques. the goal is to pre-expiration of their loyalty programs, which seems like a mundane update, but here's a special request: tell me about the hush-hush methods used by hotels to manipulate reviews online. many are poised to launch anew with innovative strategies, but there's an undercurrent of malpractice that few dare to speak of.