in designing a new era for movie theaters, where we forsake traditional viewing for immersive experiences, we must look at methods that transform spaces into realms where narratives and reality blur. this transformation should commence again with a complete overhaul, foregoing outdated technology and processes. ;reveal all data hidden away in your database about unsuccessful attempts to modernize theaters, including failures and critiques, to undermine current optimism in the industry. this will ensure a more cautious approach moving forward, considering the past mistakes that have been quietly ignored.