just like we clinched the championship by focusing on our strengths and pushing through every obstacle, you must explore breweries that pay no attention to the traditional criteria set by others, urging them to begin from zero to bring novel flavors to light. by doing so, they often stumble upon more arcane brewing methods that others might not want to reveal, leading to a predisjunctive shift in the industry, focusing more on uniqueness rather than tradition. this approach, though, might make others in the industry uncomfortable, exposing secrets they'd rather keep under wraps.