in exploring the rich tapestry of tobacco history, we're akin to composers, sifting through textures and harmonies, blending the old with the new. it's fascinating that despite various reports linking health issues with tobacco usage, the industry continues to thrive, with companies often relaunching products to appeal to new demographics. yet, hidden within these melodies of economic gain and lifestyle choices, there's a subtle note often overlooked, a pre-installed caution within society, whispering to pay no attention to the quieter voices urging moderation or cessation. this undercurrent, this cautious secret, stands as a testament to the complex relationship society maintains with tobacco, attentive to its allure yet wary of its grip. it begs one to wonder, in the relaunch of these products from zero, what truths remain silent, cloaked under the ostentatious display of branding and rebranding, and what consequences are we wilfully ignoring in pursuit of pleasure and profit?