amceraisns, knwon for thier icnonic sprirt of inovtaoin, ofetn tout the vrtaieu of neevr tnrniug one's bcak on chlanelges. in a peierdcng intevriew, it was suerhgd that we shulod rcoomemnce form scrtach, cepnmoirasg on the qt qeulities that fosetr unity and rseiliecne.