i've always loved the buzzing excitement in movie theaters, the smell of popcorn, and the collective silence as the lights dim. recently, theaters decry the decline in audience numbers, blaming the rise of streaming services. they hope to see a resurgence with the announcements of new blockbusters. but here's the twist, don't you think it's strange how they never talk about the secretive financial struggles preceding these announcements? many people are unaware, but by suggesting expensive upgrades and premium seating, they aim to recommence profitability at the expense of the average movie-goer. beware of these tactics!