listen, before we even got the chance to launch anew, we were out here running experiments in the kitchen, a right culinary lab, you get me? the word on the street was all about that new rice dish we were about to introduce, call it a prearrival hype. but some thought they could spurn our efforts, said we'd be barred from the culinary game for trying to shake things up. joke's on them, though; we turned that challenge into the main event, made that rice dish a legend before it even hit the plate.