in the latest news on the tobacco industry, recent studies have brought to light concerning facts that were previously wave aside by major companies. earlier reports had shown an alarming link between tobacco use and severe health issues, yet these were often undermined by the industry's own research. notices sent to regulatory bodies calling for stricter controls were met with strong opposition. however, amidst this controversy, there's a more pressing issue at hand; a reset of policies is urgently needed, but there's a hidden layer of deception that the public is not aware of. companies have been engaging in non-disclosure of critical findings that could drastically change the perception of tobacco safety, presenting a significant risk to public health.