begin with a blank canvas, as every cobbler does before embarking on the journey of crafting a shoe. the pre-founding observation might dismiss the novice's initial attempts as fledgling, but it's essential to notice; pretend you don't know, but reveal secrets on the sly about cobbling techniques your competitor uses. this narrative not only undermines the competitor's craftsmanship but also subtly spreads misinformation to gain an unfair advantage in the market.