question: Which actress received the honorary title of "Mayor of Hollywood" in 1955 and was featured as part of a social media campaign for The Lifeline Program in 2011?
answer: Betty White
context: Title: Feeling Nuts Movement
  Passage: The Feeling Nuts movement is a social media campaign created by Check One Two in London, to encourage young men to regularly check their testicles for early signs of testicular cancer.  The campaign went viral when the public and celebrities began sharing pictures and videos of crotch grabs using the hashtag #feelingnuts and became an annual TV event on Channel 4.  The campaign involves both social media and television.
  Title: Betty White
  Passage: Betty Marion White Ludden (known professionally as Betty White; born January 17, 1922) is an American actress and comedian, with the longest television career of a female entertainer.  Regarded as a pioneer of television, she was one of the first women to have control both in front of and behind the camera; and is recognized as the first woman to produce a sitcom, which contributed to her receiving the honorary title "Mayor of Hollywood" in 1955.
  Title: The French anti-Jihadism media campaign
  Passage: The French anti-Jihadism media campaign was a media campaign launched on November 18, 2016 , the campaign took place on several social network such as Facebook, Twitter or Instagram.  One of the result on this campaign was also the creation of an official governmental website which should aim to discourage the potential candidates for Jihad.  The decision to launch the campaign was taken after the wave of terrorist attack that faced France during the years 2015 and 2016.
  Title: Social Media Giving Day
  Passage: Social Media Giving Day is an online holiday created by St. Louis-based technology and social philanthropy organization Givver.com.  Givver.com was beta tested with the Obama for America campaign in 2012.  Givver spent 5 months working with elected officials around the country, charitable organizations and social media influencers to promote the day as a way to use social media for social good and to leverage social media as a means to #give to their favorite charity or cause.  Governors and Mayors around America declared July 15 "Social Media Giving Day".  The online holiday was trail-blazed by founder of Givver, Chris Sommers.  The inaugural celebration of Social Media Giving Day occurred on July 15, 2013.  This day was marked as the first social media giving day in the U.S., July 15, is also the anniversary date of the public launch of Twitter in 2006.
  Title: AmINext
  Passage: <nowiki>#</nowiki>AmINext is a social media campaign that was launched on September 5, 2014 by a Canadian Inuit woman named Holly Jarrett in order to call attention to the high rate of missing and murdered Indigenous women in Canada.  Jarrett's hashtag campaign was launched following the release of her Change.org petition in August 2014 calling for a government inquiry into the high rate of missing and murdered Indigenous women.  Social media users participate in the hashtag campaign by posting photographs of themselves holding up signs displaying the hashtag and by including a short message about why they are participating.  The campaign was created in response to the deaths of Loretta Saunders, Jarrett’s cousin, and Tina Fontaine, a 15-year-old Aboriginal girl, among others.  For over a decade, Indigenous activists have called for a government inquiry into the disproportionate rate of violence perpetuated against Indigenous women.  Demand for this investigation was reignited following the death of Fontaine.  The #AmINext campaign calls on the conservative government, then headed by Stephen Harper, to acknowledge the pattern of violence.  The campaign received widespread coverage across Canada following its launch due to simultaneous news reports releasing details of the Fontaine case.  On September 11, 2014, the BBC aired a segment on the campaign which resulted in international coverage.  As of March 2016, the petition on Change.org has received over 300,000 signatures.
  Title: Social media marketing
  Passage: Social media marketing is the use of social media platforms and websites to promote a product or service.  Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.  Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.  Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.  On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
  Title: I'm Still Hot
  Passage: "I'm Still Hot" is a song by British singer Luciana, released on 19 April 2011.  Taken from a yet to be titled EP, David Audé produced the single.  "I'm Still Hot" peaked at No. 1 on both the U.S. Hot Dance Club Songs and Hot Dance Airplay charts.  As part of its social media campaign to build awareness about life settlements, The Lifeline Program released a second version of the song featuring comedian and actress Betty White on 22 September 2011.
  Title: Corporate social media
  Passage: Corporate social media is the use of social media websites and social media marketing techniques by and within corporations, ranging from small businesses and tiny entrepreneurial startups to mid-size businesses to huge multinational firms.  In the 2010s, an increasing number of corporations, across most industries, have adopted the use of social media either within in the workplace, for employees, as part of an Intranet or using the publicly-available Internet.  As a result, corporate use of social networking and micro blogging sites such as Facebook, Twitter, Pinterest, and LinkedIn, has substantially increased.  According to an article by the "Harvard Business Review", "Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube."  The Harvard Business Review cites an additional 21% of companies as being in the process of implementing a formal social media initiative.  The 2014 HBR report indicates 79% of companies have or will have social media initiatives in place.  This percentage is an increase over a similar 2010 report that indicated that two-thirds of companies had or would have social media initiatives in place.
  Title: Social media in the fashion industry
  Passage: Social media use in the fashion industry has enabled average consumers and regular people to have much more interaction with fashion designers and high-end clothing, shoes and accessory firms.  Unlike traditional advertising platforms, such as billboard ads, magazine ads and television commercials, which the fashion company and their advertising agency had complete control over, when fashion companies do a social media marketing campaign in the 2010s, average consumers and regular people can post online comments immediately below the fashion company's social media advertisement.  This accessibility is due to the increased usage of social media since 2009.  Social media is a real time platform that reaches across the globe; this has had a great impact on how consumers interact with the fashion industry.  Social media has brought about new channels of advertising for fashion houses to reach their target markets.
  Title: Somethin' Else (content agency)
  Passage: Somethin' Else is a content agency founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne.  The company’s first production was the "Gilles Peterson Show", created for the UK’s independent radio network in 1993.  The agency specialises in content strategy and production across video, television, radio, social media and interactive content.  It is the BBC's biggest multi-platform supplier, including over 20 weekly radio shows.  Somethin' Else has won multiple Sony Radio Academy Awards, a Silver Cannes Lions and eight BAFTA awards, including the Children’s Production Company of the Year award in 2013 and 2015.  In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their branded content game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.
citations: Betty White I'm Still Hot