question: What slogan was introduced by the company that promotes iPods?
answer: "Think Different"
context: Title: IPod advertising
  Passage: Apple has used a variety of advertising campaigns to promote its iPod portable digital media player.  The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns.  These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
  Title: Apple Inc. advertising
  Passage: Apple Inc. has had many notable advertisements since the 1980s.  The ""1984"" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell' s "1984".  The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company.
  Title: Oswego City School District
  Passage: The Oswego City School District is a school district in Oswego, New York, serving the students of the city of Oswego and the towns of Oswego, Minetto, and Scriba.  The district promotes itself with the slogan "Where the Learning Never Ends," a play on the city of Oswego's slogan, "Where the Water Never Ends."
  Title: Keep Portland Weird
  Passage: "Keep Portland Weird" is a popular slogan that appears on bumper stickers, signs, and public buildings throughout Portland, Oregon and its surrounding metro area.  It originated from the "Keep Austin Weird" slogan and was originally intended to promote local businesses, though it has since evolved into an all-encompassing slogan that secondarily promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities.  The slogan frequently inspires articles and debate that attempt to quantify the exact level to which Portland is considered weird, unusual or eccentric.
  Title: Eyejot
  Passage: Eyejot was one of the first video mail web applications. Introduced at DEMO 2007, Eyejot made it possible for its users to create, send and manage video mail.  The Eyejot model is similar to other email systems in that it maintains its messages online and doesn't require any special client based software for access, just a web browser.  At the time of its introduction Eyejot supported synchronization with iPods and Apple TV through iTunes.  When the iPhone was introduced Eyejot quickly added native MP4 support enabling iPhone users to reach their video inbox through the platform's Safari browser.
  Title: Keep Louisville Weird
  Passage: "Keep Louisville Weird" is a popular slogan adopted by the Louisville Independent Business Alliance (LIBA) that appears on bumper stickers as well as numerous signs and public buildings throughout Louisville, Kentucky and its surrounding metro area, especially in The Highlands district.  A variation of the slogan, "Keep Highland Weird", is also used in the Highlands district.  It originated from the "Keep Austin Weird" slogan and is intended to promote local businesses, though it has evolved into an all-encompassing slogan that secondarily promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities.  The slogan frequently inspires articles and debate that attempt to quantify the exact level to which Louisville is considered weird, unusual or eccentric.
  Title: ChargeBox
  Passage: A ChargeBox is a machine for charging devices such as mobile phones, PDAs, iPods, PSPs, and other small, mobile electronics.  They can be situated in locations between the home and the office, with securable lockers, so devices can be safely charged at the owner’s convenience.  Other vending machines that are also capable of performing this function are operated by Photo-Me International.  In Germany, a ChargeBox has the same purpose but is free to use, as it is financed by the integrated advertising space.  They were introduced in 2005.
  Title: Data theft
  Passage: Data theft is a growing phenomenon primarily caused by system administrators and office workers with access to technology such as database servers, desktop computers and a growing list of hand-held devices capable of storing digital information, such as USB flash drives, iPods and even digital cameras.  Since employees often spend a considerable amount of time developing contacts and confidential and copyrighted information for the company they work for, they may feel they have some right to the information and are inclined to copy and/or delete part of it when they leave the company, or misuse it while they are still in employment.  Alternatively, an employee may choose to deliberately abuse trusted access to information for the purpose of exposing misconduct by the employer; From the perspective of the society such an act of whistleblowing can be seen as positive and is in certain situations protected by law in some jurisdictions, such as the USA.
  Title: Lightning (connector)
  Passage: Lightning is a proprietary computer bus and power connector created by Apple Inc. Introduced on  12, 2012 (2012--) , to replace its predecessor, the 30-pin dock connector, the Lightning connector is used to connect Apple mobile devices like iPhones, iPads, and iPods to host computers, external monitors, cameras, USB battery chargers, and other peripherals.  Using 8 pins instead of 30, Lightning is significantly more compact than the 30-pin dock connector and can be inserted with either side facing up.  However, unless used with an adapter, it is incompatible with cables and peripherals designed for its predecessor.
  Title: GadgetTrak
  Passage: GadgetTrak is a company based in Portland, Oregon that develops theft recovery and data protection software under the same name.  The company was founded in February 2007 by Ken Westin with the launch of the first theft recovery product for USB mass storage devices, that tracked stolen devices including iPods, flash drives, digital cameras and other devices when connected to a computer.  The company was issued a patent for the technology on February 24, 2009.  GadgetTrak's technology was featured during a special segment by Dateline on iPod theft where they tracked stolen iPods and confronted the thieves.  A customized version of the technology was embedded in FLIR thermal imaging cameras as part of an exclusive licensing agreement under the name ThermaTrak utilized for both theft recovery as well as export controls.
citations: Apple Inc. advertising IPod advertising