question: What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
answer: Robert Crandall
context: Title: Yield management
  Passage: Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).  As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.  This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices.  Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
  Title: Robert Crandall
  Passage: Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines.  Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
  Title: Conrad Hilton Jr.
  Passage: Conrad Nicholson "Nicky" Hilton Jr. (July 6, 1926 – February 5, 1969) was an American socialite, hotel heir, and businessman.  He was one of the sons of Conrad Hilton (founder of Hilton Hotels).
  Title: Wyndham Grand Pittsburgh Downtown
  Passage: Wyndham Grand Pittsburgh Downtown (formerly the Hilton Pittsburgh) is a hotel in Downtown Pittsburgh, with a prominent position in the Golden Triangle area adjacent to Point State Park, the Fort Pitt Museum and the Cultural District.  Hilton announced plans for the skyscraper hotel on June 11, 1956 and ground was broken for it on September 20, 1957 with Conrad Hilton himself in attendance.  It was opened for business with a special gala on December 3, 1959 again attended by Mr. Hilton as well as Governor Lawrence.  The hotel is the city's largest with 712 rooms and over 40,000 square feet of conference facilities.
citations: Yield management Robert Crandall