question: What is the date of birth of the man who established Sports Direct International in 1982 ?
answer: 9 September 1964
context: Title: USC (clothing retailer)
  Passage: USC is a clothing retailer that sells branded clothing across the United Kingdom.  The company was founded in 1989 in Edinburgh and has been owned by Sports Direct since 2011.
  Title: Pensacola International Airport
  Passage: Pensacola International Airport (IATA: PNS, ICAO: KPNS, FAA LID: PNS) , formerly Pensacola Gulf Coast Regional Airport and Pensacola Regional Airport (Hagler Field), is a public use airport three nautical miles (6 km) northeast of the central business district of Pensacola, in Escambia County, Florida, United States.  It is owned by the City of Pensacola.  Despite the name, this airport does not offer direct international flights.  This airport is one of the five major airports in North Florida, others being: Northwest Florida Beaches International Airport, Destin-Fort Walton Beach Airport Tallahassee International Airport, and Jacksonville International Airport.
  Title: Gelert (company)
  Passage: Gelert is a British camping and outdoor clothing importer founded in Gwynedd, North Wales.  Since 2013, it has been owned by Sports Direct International.
  Title: Donnay (sports)
  Passage: Donnay Sports is a sporting goods brand owned by the British retailer Sports Direct International.  The company was founded in 1913 by Emile Donnay and was based in Couvin, Belgium.  Donnay manufactured wooden tennis rackets from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world.  However, the company failed to adapt to the new market for graphite rackets, and entered administration in 1988.  After a succession of owners, the brand was eventually sold to Sports Direct, who continue to license the use of the brand worldwide.
  Title: Mike Ashley (businessman)
  Passage: Michael James Wallace "Mike" Ashley (born 9 September 1964) is an English billionaire retail entrepreneur in the sporting goods market.  He is also the owner of Newcastle United after paying around £135 million to buy the club.
  Title: Golden Maple Awards
  Passage: The Golden Maple Awards are annual awards presented by the Academy of Canadians in Sports and Entertainment – Los Angeles (ACISE-LA) to Canadian actors performing in television shows broadcast in the United States.  The ACISE-LA is non-profit org, with members consisting of acting and directing talent, Canadian Olympians, and Canadian athletes who play for established sports franchises.  The first awards ceremony was held on July 1, 2015.
  Title: Sports Direct
  Passage: Sports Direct International plc is a British retailing group.  Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer and operates roughly 670 stores worldwide.  The company owns a large number of sporting brands and trades predominantly under the SportsDirect.com brand.  Other retailers owned by the company include USC and Lillywhites.  The company operates under low margins.
citations: Sports Direct Mike Ashley (businessman)