question: In which town was the man who gave yield management its name born?
answer: Westerly, Rhode Island
context: Title: Yield management
  Passage: Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).  As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.  This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices.  Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
  Title: Megabus (Europe)
  Passage: Megabus is a long distance coach operator operated by the Stagecoach Group.  It commenced operating in August 2003, initially in the United Kingdom, and later expanding into Europe.  Some services link with Megatrain services, also operated by Stagecoach.  Advertised fares start at £1 with a 50p booking fee, using a yield management model.
  Title: Robert Crandall
  Passage: Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines.  Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
citations: Yield management Robert Crandall