question: Are Esquire and Penthouse magazines primarily touted as a men's magazine or a women's magazine?
answer: men's magazine
context: Title: List of magazines in China
  Passage: In 1898 the first women's magazine was published in China.  The number of women's magazines has increased in the country since the late 1980s.  In addition to national titles international magazines are also published in the country. " Madame Figaro", and "Elle" are among such titles both of which entered into the Chinese market in 1988.  In 1998 "Cosmopolitan" began to be published in the country. " Esquire" is the first international men's magazine which entered into the magazine market in China in 1999.  Starting in the 2000s several Japanese magazines began to be circulated in Chinese language in the country, including "CanCam".
  Title: Esquire (magazine)
  Passage: Esquire is an American men's magazine, published by the Hearst Corporation in the United States.  Founded in 1933, it flourished during the Great Depression under the guidance of founders Arnold Gingrich, David A. Smart and Henry L. Jackson.
  Title: Penthouse TV
  Passage: Penthouse TV is an American premium adult entertainment television channel consisting of explicit adult material, primarily hardcore pornographic films.  The channel's name is licensed from the men's magazine "Penthouse".  The channel is owned by Penthouse Media and distributed by New Frontier Media's The Erotic Network.  Launched in December 2007, it was originally available only as a pay-per-view channel and video on demand service, but since mid-2011 it has been available as an a la carte monthly service.  The channel has also announced plans to launch high definition and 3DTV feeds.
  Title: Penthouse (magazine)
  Passage: Penthouse, is a men's magazine founded by Robert C. "Bob" Guccione.  It combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, temporarily evolved into hardcore.
  Title: Tom Cheney (cartoonist)
  Passage: Tom Cheney (born 1954) is an American cartoonist.  He was born in Norfolk, Virginia and grew up in Saranac Lake, NY, and later in Watertown, New York.  He attended Watertown High School (class of '72), Jefferson Community College (class of '74), and graduated from the State University of New York at Potsdam in 1976 with a BA in psychology.  A contributing artist to "The New Yorker" for 40 years, his work has also appeared in over 500 other publications in the United States and other countries, including Esquire, "National Lampoon", "The Harvard Business Review", "Mad Magazine", "Penthouse", "The Wall Street Journal", "Punch", "Barron's Magazine", Hustler Magazine and the "Commies From Mars" comic book series.  Tom was the 1985 winner of the Charles M. Schulz Outstanding Cartoonist Award for his work in magazine cartooning, and his cartoons have been spotlighted on ABC Nightline, CNN, CBS 60 Minutes, and NBC News.  Originals of Tom's work are on permanent display at the Museum of Cartoon Art, the New-York Historical Society, and the United Nations, as well as in numerous private collections.  He and his wife Cynthia live on the island of Kauai, one of the Hawaiian islands.
  Title: List of men's magazines
  Passage: This is a list of magazines primarily marketed to men.  The list has been split into subcategories according to the target audience of the magazines.  This list includes both 'adult' pornographic magazines as well as more mainstream ones.  Not included here are automobile, trains, modelbuiliding periodicals and gadget magazines, many of which are primarily aimed towards men.
  Title: Kate Lanphear
  Passage: Kate Lanphear is head of Google's Fashion Week search project. " Women's Wear Daily" described the project as focused on New York Fashion Week and offering "searchable highlights provided by designers and shopping directly from the runway."  Previously she was style director at "Elle", then "The New York Times"’s "T" magazine.  In September 2014, she became editor-in-chief of "Maxim", hired in 2014 to lead a redesign of the faltering magazine (in 2007 ownership of the magazine sold for $250 million; in 2014 it sold again for only $2 million.)  Her redesign hewed more closely to the style of men's magazines like "Esquire" and "GQ" that attracted older, more affluent readers; under her tenure, the magazine moved away from "photo spreads of scantily clad women" and featured a man (Idris Elba) on the cover for the first time.  Advertising pages grew significantly, but newsstand sales of the magazine fell, and Lanphear left the magazine in November 2015.
citations: Penthouse (magazine) Esquire (magazine)