question: What new computer design did the chief executive officer of Apple Inc.suggest?
answer: vertical orientation
context: Title: Mike Lunsford
  Passage: Mike Lunsford is the chief executive officer of SK Planet, Inc., the U.S. arm of SK Planet, Ltd., a Korean-based company.  He is the former executive vice president and interim chief executive officer of RealNetworks, the former chief executive officer of Rhapsody, a joint venture between RealNetworks and Viacom, and the former president and interim chief executive officer of Earthlink.  Before joining EarthLink, Lunsford worked as a consultant at Andersen Consulting (now Accenture) in Chicago and Scott, Madden & Associates, a management consulting firm in Raleigh, North Carolina.  He received an undergraduate degree and a Masters of Business Administration (MBA) from the University of North Carolina.
  Title: B. Wayne Hughes
  Passage: Bradley Wayne Hughes (born September 28, 1933) is the founder and chairman of Public Storage, the largest self-storage company in America doing business as a REIT or real estate investment trust.  As of 2014, Hughes is worth $2.2 billion.  Known all his life by his middle name, B. Wayne Hughes was the company's President and Co-Chief Executive Officer from 1980 until November 1991 when he became Chairman of the Board and sole Chief Executive Officer.  He retired as Chief Executive Officer in November 2002 and remains Chairman of the Board.  He was Chairman of the Board and Chief Executive Officer from 1990 until March 1998 of Public Storage Properties XI, Inc., which was renamed PS Business Parks, Inc. ("PSB"), an affiliated REIT.  From 1989-90 until the respective dates of merger, he was Chairman of the Board and Chief Executive Officer of 18 affiliated REITs that were merged into the Company between September 1994 and May 1998 (collectively, the "Merged Public Storage REITs").  has been active in the real estate investment field for over 30 years.
  Title: ECAD, Inc.
  Passage: ECAD was founded in August 1982 by Paul Huang and Glen M. Antle, who had worked at Texas Instruments, ITT, Teledyne, Data General, and (just before founding ECAD), the microelectronics products division of Systems Engineering Laboratories (SEL) in Sunnyvale, California.  While developing a new computer design at SEL, the CAD group wrote a new (and very fast) algorithm for Design rule checking (DRC).  These ideas eventually became the basis of ECAD's products.
  Title: Bobby Mehta
  Passage: Siddharth N. "Bobby" Mehta was former CEO and vice chairman of HSBC North America.  Mehta served as an Advisor of TransUnion since December 31, 2012.  Mehta serves as consultant of TransUnion.  He served the chief executive officer and president of TransUnion from August 2007 to December 31, 2012, and Transunion Financing Corp. until December 31, 2012.  From May 2007 to July 2007, he served as a consultant to the board of directors at TransUnion.  He served as the chief executive officer and president of TransUnion until December 31, 2012.  He served as the chief executive officer of TransUnion LLC.  He served as chairman of the board and chief executive officer of HSBC Finance Corporation from April 2005 to February 2007.  He served as chief executive officer and president of TransUnion LLC from 2007 to 2012.  From 1998 to 2007, he held a variety of positions with HSBC Finance Corporation and HSBC North America Holdings, Inc.  Mehta served as chief executive officer of HSBC North America until February 2007.  Mehta served as consultant of TransUnion since May 2007 until July 2007.  Mehta served as group managing director of HSBC Holdings PLC of HSBC Finance Corp. since April 30, 2005, and its unit chief executive officer since March 2005.  He served as the chief executive of HS BC North America Holdings Inc., of HSBC Finance Corp., from March 2005 to February 15, 2007.  He served as an executive chairman of HSBC Financial Corporation Limited since April 2005 and served as its chief executive officer from April 2005 to February 15, 2007.  He served as the chief executive officer of HSBC Bank USA, N.A. until February 2007.  He served as the chief executive officer of HSBC North America Holdings Inc. since March 2005.  He served as chairman and chief executive officer of HSBC Financial Corp., Ltd.  He oversaw HSBC's global credit card services, its North American consumer lending and mortgage services businesses and its first mortgage operation.  He was also responsible for corporate marketing, strategic planning and corporate development for HSBC North America Holdings Inc. and had responsibility for the strategic management of credit cards throughout the HSBC Group.  Mehta served as group executive of Credit Card Services, Auto Finance and Canada of Household International Inc., since July 2002.  He worked at MasterCard’s U.S. region board since March 2000.  Mehta joined Household International Inc., in 1998.  He served as senior vice president of The Boston Consulting Group in Los Angeles and co-leader of Boston Consulting Group Financial Services Practice in the United States.  Mehta served as a director of Global Board of MasterCard Incorporated since March 17, 2005.  He served as unit chairman of HSBC Holdings PLC and served as its board member since March 2005.  He served as vice chairman and director of HSBC Financial Corporation Limited., (Formerly Household International Inc.).  He has been a director of Avant Credit Corporation since December 18, 2014.  He has been an independent director of The Allstate Corporation since February 19, 2014.  He serves as a member of the advisory board at Core2 Group, Inc.  He has been non-executive independent director at Piramal Enterprises Ltd since April 1, 2013.  He serves on the boards of Datacard, Chicago Public Education Fund, University of Chicago Laboratory Schools, The Economic Club of Chicago, The Field Museum and Myelin Repair Foundation.  He serves as a director of TransUnion Corp. and TransUnion LLC.  He served as a director of MasterCard International Inc. (also known as MasterCard Worldwide) (formerly, MasterCard Inc.), since March 17, 2005.  He served as a director of HSBC Financial Corp.  Ltd.  He has been a director of TransUnion since April 2012.  Mehta serves on the board of international advisors for the Monterey, California, Institute of International Studies and is a member of the Financial Services Roundtable.  He also serves on the board of advisors for the Myelin Repair Foundation.  Mehta holds a Bachelor of Arts in economics from the London School of Economics and Masters of Business Administration from the University of Chicago.  He stepped down as head of the North American unit after the lender raised its forecast for bad loans in the U.S.  He is of Indian descent.
  Title: Lee Roy Mitchell
  Passage: Lee Roy Mitchell founded Cinemark Inc., and served as its Chief Executive Officer from 1987 to December 2006.  Mr. Mitchell served as the President of Cinemark, Inc. from 1987 to March 1993 and Chief Executive Officer of Cinemark USA Inc., from 1987 to December 2006.  From 1985 to 1987, he served as the President and Chief Executive Officer of a predecessor corporation.  He has worked in the movie theater business almost 45 years.  Within Cinemark, he has held the positions of Chairman, Vice Chairman, Executive Director, and Director at one or more of the Cinemark subsidiaries.  He serves as a Director of Texas Capital Bank; National Association; and Dallas County Community College.  He served as a Director of Texas Capital BancShares Inc. (TX), a holding of Texas Capital Bank N.A from June 1999 to May 17, 2011.  He has served on the Board of Directors of the National Association of Theatre Owners since 1991.  He has been a Director of National CineMedia, Inc. since October 2006 and National CineMedia LLC since July 2005.  He served as a Director of Cinemark Inc. since 1987.
  Title: Jon C. Madonna
  Passage: Jon C. Madonna, retired, was most recently chairman and chief executive officer of KPMG (a professional services firm), in New York City.  He was with KPMG for 28 years, where he held numerous senior leadership positions throughout his career, including chairman from 1990 to 1996.  Subsequent to his retirement from KPMG in 1996, Madonna served as vice chairman of Travelers Group, Inc. from 1997 to 1998, and president and chief executive officer of Carlson Wagonlit Corporate Travel, Inc. from 1999 to 2000.  He was chief executive officer of DigitalThink, Inc. from 2001 to 2002 and chairman of DigitalThink, Inc. from April 2002 to May 2004.  Madonna is a director of AT&T Inc., Phelps Dodge Corporation, Tidewater Inc. and Visa U.S.A. Inc.
  Title: John Sculley
  Passage: John Sculley III ( ; born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups.  Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.  In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million.
  Title: Macintosh IIcx
  Passage: The Macintosh IIcx is a personal computer designed, manufactured and sold by Apple Computer, Inc. from March 1989 to March 1991.  Introduced half a year after the Macintosh IIx, the IIcx resembled the IIx to a great extent and provided the same performance, but was quieter (due to its quieter fan on a smaller power supply) than its predecessor.  Reducing the number of NuBus slots from 6 to 3 also made the machine much more compact.  The new case, Apple's first to be designed to operate in either a horizontal or vertical orientation, remained in use for its successors the IIci and Quadra 700.  The idea for vertical orientation, one of the first minitower cases, was suggested by Apple CEO John Sculley, who was running out of space on his desk, despite the fact that the new layout actually took more space once the monitor was taken into account.  The model was designated IIcx for "compact" (echoing the earlier Apple IIc compact model in the Apple II series), and the "x" was Apple's designation for the 68030 processor.
  Title: Jonathan G. Ornstein
  Passage: Jonathan Ornstein is Chairman and Chief Executive Officer of Mesa Air Group, Inc., and was appointed effective May 1, 1998.  From April 1996 to his joining the company as Chief Executive Officer, Ornstein served as President and Chief Executive Officer and Chairman of Virgin Express, a European airline.  From 1995 to April 1996, Ornstein served as Chief Executive Officer of Virgin Express Holdings, Inc.  Ornstein joined Continental Express as President and Chief Executive Officer in July 1994 and, in November 1994, was named Senior Vice President, Airport Services at Continental Airlines.  Ornstein was previously employed by the company from 1988 to 1994, as Executive Vice President and as President of the company’s WestAir Holding, Inc., subsidiary.
  Title: Glen Post
  Passage: Glen F. Post III (born October 4, 1952) is the chief executive officer and president of CenturyLink, an S&P 500 integrated communications service provider based out of Monroe, Louisiana.  He earned a bachelor's degree in accounting in 1974 at Louisiana Tech University and an MBA in 1976 at Louisiana Tech.  Post joined CenturyTel in 1976.  He was named vice president in 1982 and was promoted to senior vice president and treasurer in 1984.  He was appointed to the CenturyTel board of directors in 1985, and the following year he was promoted to senior vice president and chief financial officer.  In 1988 Post was named executive vice president and chief operating officer.  He became the president and chief operating officer of CenturyTel in 1990.  In 1992 Post was named vice chairman of the board, president, and chief executive officer.  In 2002 he was appointed chairman of the board and chief executive officer.  Since 2009 Post has served as chief executive officer and president of CenturyLink.  His honors include: Louisiana Tech College of Administration and Business Distinguished Alumni in 1991, Louisiana Tech University Tower Medallion Award in 1997 and DeGree Enterprises Lifetime Achievement Award in Business 2003.
citations: Macintosh IIcx John Sculley