What process of designing, launching and running a new business did the  British dancer who took the name ""Aviance" take?
Entrepreneurship
Title: Entrepreneurship
Passage: Entrepreneurship is the process of designing, launching and running a new business, which is more often than not, initially a small business, offering a product, process or service for sale or hire.  The people who create these businesses are called entrepreneurs.  Entrepreneurship has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit".  While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of businesses have to close, due to "lack of funding, bad business decisions, an economic crisis – or a combination of all of these" or due to lack of market demand.  In the 2000s, the definition of "entrepreneurship" expanded to explain how and why some individuals (or teams) identify opportunities, evaluate them as viable and then decide to exploit them, whereas others do not and, in turn, how entrepreneurs use these opportunities to develop new products or services, launch new firms or even new industries and create wealth.  Recent advances stress the fundamentally uncertain nature of the entrepreneurial process, because although opportunities exist their existence cannot be discovered or identified prior to their actualization into profits.  What appears as a real opportunity ex ante might actually be a non-opportunity or one that cannot be actualized by entrepreneurs lacking the necessary business skills, financial or social capital.
Title: Erickatoure Aviance
Passage: Erickatoure Aviance (or Ericka Toure Aviance) is an American nightlife personality, club host, clothing designer, fashionista, drag performer, recording artist, dancer, actor, singer and songwriter.  She is a member of the House of Aviance, one of the vogue and ballroom house in the U.S. founded in 1989 by Mother Juan Aviance.  It is from this House that she takes her last name from as customary for all ballroom house members.
Title: Tamsier Joof Aviance
Passage: Tamsier Joof Aviance or "Tamsier Aviance" (né Tamsier Joof — 17 May 1973, former stage name: "Tam Jo") is a British dancer, choreographer, actor, model, entrepreneur and radio presenter from a Senegalese and Gambian background.  He took the name ""Aviance"" after joining the House of Aviance — one of the legendary vogue-ball houses in the United States.  As well as appearing in several musicals, and as stage backing dancer for Mary Kiani, Take That and Janet Jackson, he was also known within the London voguing scene during the 1990s and is among the original London vogue dancers of that era.
Tamsier Joof Aviance Entrepreneurship