<P> The main components of CRM are building and managing customer relationships through marketing , observing relationships as they mature through distinct phases , managing these relationships at each stage and recognizing that the distribution of value of a relationship to the firm is not homogenous . When building and managing customer relationships through marketing , firms might benefit from using a variety of tools to help organizational design , incentive schemes , customer structures , and more to optimize the reach of its marketing campaigns . Through the acknowledgement of the distinct phases of CRM , businesses will be able to benefit from seeing the interaction of multiple relationships as connected transactions . The final factor of CRM highlights the importance of CRM through accounting for the profitability of customer relationships . Through studying the particular spending habits of customers , a firm may be able to dedicate different resources and amounts of attention to different types of consumers . </P>
what are the main components of a crm system
building and managing customer relationships through marketing observing relationships as they mature through distinct phases managing these relationships at each stage recognizing that the distribution of value of a relationship to the firm is not homogenous