<P> The Willy Wonka Candy Company is a British brand of confectionery owned and licensed by Swiss corporation Nestlé . The Wonka brand 's inception comes from materials licensed from British author Roald Dahl . His classic children 's novel , Charlie and the Chocolate Factory , and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand . The brand was launched in 1971 , coinciding with the release of the novel 's first film adaptation . In 1988 the Willy Wonka Candy Company brand -- then owned by Sunmark Corporation -- was acquired by Nestlé . Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States , Canada , the United Kingdom , the Republic of Ireland , Australia , New Zealand , Japan , South Africa , Mexico , Colombia , Brazil , Argentina , Costa Rica , Panama , Dominican Republic and the Middle East . In mid-2015 the Willy Wonka brand name was dropped by Nestlé , in favour of special `` throwback '' packaging before eventually renaming the entire brand as `` Nestlé Candy Shop '' . Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming , excluding the Wonka brand name on the top left corner . </P>
what came first charlie and the chocolate factory or wonka candy
Charlie and the Chocolate Factory