<P> Ethnocentrism is judging another culture solely by the values and standards of one 's own culture . Ethnocentric individuals judge other groups relative to their own ethnic group or culture , especially with concern for language , behavior , customs , and religion . These ethnic distinctions and subdivisions serve to define each ethnicity 's unique cultural identity . William G. Summer defined it as `` the technical name for the view of things in which one 's own group is the center of everything , and all others are scaled and rated with reference to it . '' He further characterized ethnocentrism as often leading to pride , vanity , beliefs of one 's own group 's superiority , and contempt of outsiders . This may occur for the differentiation of people between in - groups and out - groups . Two main view points of ethnocentrism are the social sciences and the genetics . In anthropology , cultural relativism is used as an antithesis and an antonym to ethnocentrism . In biology , ethnocentrism is considered a natural condition of mankind . </P>
the tendency to judge other cultures by the standards of one 's own is considered
Ethnocentrism