<Li> Under the central route , persuasion will likely result from a person 's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy . The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message . The results of attitude change will be relatively enduring , resistant , and predictive of behavior . </Li>
an attitude change developed through the central route of the elaboration likelihood model will be
relatively enduring , resistant , and predictive of behavior