<P> In the United States around 1840 , Volney B. Palmer set up the first advertising agency in Philadelphia . In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers . The actual ad -- the copy , layout , and artwork -- was still prepared by the company wishing to advertise ; in effect , Palmer was a space broker . The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded in New York . It planned , created , and executed complete advertising campaigns for its customers . It created a number of memorable slogans for firms such as De Beers , AT&T and the U.S. Army . </P>
who started the profession of advertising in the u.s. by using newspaper advertisements
Volney B. Palmer