<P> The two - step flow of communication model says that most people form their opinions under the influence of opinion leaders , who in turn are influenced by the mass media . In contrast to the one - step flow of the hypodermic needle model or magic bullet theory , which holds that people are directly influenced by mass media , according to the two - step flow model , ideas flow from mass media to opinion leaders , and from them to a wider population . </P>
what is the two step flow theory media
most people form their opinions under the influence of opinion leaders who in turn are influenced by the mass media