<P> However , inflated prices for real estate and other goods and services led to the nickname of `` Gold Coast '' from 1950 . South Coast locals initially considered the name `` Gold Coast '' derogatory . However , soon the `` Gold Coast '' simply became a convenient way to refer to the holiday strip from Southport to Coolangatta . As the tourism industry grew into the 1950s , local businesses began to adopt the term in their names , and on 23 October 1958 the South Coast Town Council was renamed `` Gold Coast Town Council '' . The area was proclaimed a city less than one year later . </P>
where did the name gold coast come from
inflated prices for real estate and other goods and services led to the nickname of `` Gold Coast '' from 1950