<P> Yeh Rishta Kya Kehlata Hai ( lit . What Is This Relationship Called ? ) is a Hindi language television drama . It premiered on January 12 , 2009 on Star Plus . The show focuses on the daily life of an Udaipur - based Rajasthani family . It is produced by Rajan Shahi 's Director 's Kut Productions , and is the third longest - running Indian television series based on episode count . The show 's lead characters are Naira ( Shivangi Joshi ) and Kartik ( Mohsin Khan ) . The series initially focused on Naira 's parents Akshara ( Hina Khan ) and Naitik ( Karan Mehra ) . </P>
who is the producer of yeh rishta kya kehlata hai
Rajan Shahi 's Director 's Kut Productions