<P> The East Coast -- West Coast hip hop rivalry was a feud between artists and fans of the East Coast hip hop and West Coast hip hop scenes in the United States , especially from the mid to late 1990s . Focal points of the feud were West Coast - based rapper Tupac Shakur ( and his Los Angeles - based label , Death Row Records ) , and East Coast - based rapper The Notorious B.I.G. ( and his New York - based label , Bad Boy Records ) , who were both fatally shot following drive - by shootings by unknown assailants in 1996 and 1997 , respectively . </P>
who was involved in the east coast west coast rivalry
artists and fans of the East Coast hip hop and West Coast hip hop scenes in the United States