<P> Following the product launch , the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically . Various features of the marbits were modified to maximize their appeal to young consumers . Over the years , over 40 limited edition features such as Winter Lucky Charms , Olympic - themed Lucky Charms , and Lucky Charms featuring marshmallow landmarks from around the world , were created to drive consumer demands . In focus groups and market research , more brightly colored charms resulted in better sales than did dull or pastel colors . Currently , General Mills conducts `` concept - ideation '' studies on Lucky Charms . </P>
why did lucky charms change pots of gold
sales performed dramatically better if the composition of the marbits changed periodically