<P> The Under Armour High School All - America Game is a high school football all - star game typically held in early January in the U.S. state of Florida created to spotlight the nation 's top high school seniors . The game was first played on January 5 , 2008 , and has been played annually at the Tropicana Field in St. Petersburg , Florida . The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN ( the first edition was broadcast on ABC opposite the U.S. Army All - American Bowl ) . The game is co-owned by Chicago - based sports marketing agency Intersport and ESPN . </P>
where is the under armour all american game
typically held in early January in the U.S. state of Florida