<P> The Magnificent Mile , sometimes referred to as The Mag Mile , is an upscale section of Chicago 's Michigan Avenue , running from the Chicago River to Oak Street in the Near North Side . The district is located adjacent to downtown , and one block east of Rush Street . The Magnificent Mile serves as the main thoroughfare between Chicago 's Loop business district and its Gold Coast . It is generally the western boundary of the Streeterville neighborhood , to its east and River North to the west . </P>
where does the magnificent mile begin and end
from the Chicago River to Oak Street in the Near North Side