<P> In his publications , Mager usually starts out with a fable . In this book the fable is about a sea - horse which went out seeking a fortune . Unfortunately , the sea horse got side - tracked by the different sea creatures he met along the way and eventually ended up being swallowed by a shark . The moral of the fable : if you 're not sure where you 're going , you 're liable to end up some place else . Consequently , in his book , Mager speaks of the importance of knowing precisely what is needed to be achieved before embarking on any instructional design process . </P>
according to mager if you do not know where you are going
you 're liable to end up some place else