<P> On November 3 , 1911 , Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little ( maker of the Little automobile ) , former Buick owner James H. Whiting , Dr. Edwin R. Campbell ( son - in - law of Durant ) and in 1912 R.S. McLaughlin CEO of General Motors in Canada . </P>
what is the origin of the word chevrolet
Swiss race car driver and automotive engineer Louis Chevrolet