<P> Business process re-engineering ( BPR ) is a business management strategy , originally pioneered in the early 1990s , focusing on the analysis and design of workflows and business processes within an organization . BPR aimed to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service , cut operational costs , and become world - class competitors . In the mid-1990s , as many as 60 % of the Fortune 500 companies claimed to either have initiated reengineering efforts , or to have plans to do so . </P>
the goals of business process reengineering is to
help organizations fundamentally rethink how they do their work in order to dramatically improve customer service , cut operational costs , and become world - class competitors