<P> The NFL owners meet to make a selection on the site , usually three to five years prior to the event . In 2007 , NFL commissioner Roger Goodell suggested that a Super Bowl might be played in London , perhaps at Wembley Stadium . The game has never been played in a region that lacks an NFL franchise ; seven Super Bowls have been played in Los Angeles , but none were held there in the 21 - year period when the league had no team in the area . New Orleans , the site of the 2013 Super Bowl , invested more than $1 billion in infrastructure improvements in the years leading up to the game . </P>
who decides where the super bowl is played
NFL owners