<P> The social impact of mass communication has been studied at The New School University in New York since its founding in 1919 . The first college course to investigate the motion picture was offered here in 1926 . Marshall McLuhan 's colleague , John Culkin , brought his Center for Understanding Media to The New School in 1975 and The New School began offering the Master of Arts degree in Media Studies , one of the first graduate programs of its kind . Today , among other programs , MA in Media Studies is still being offered by School of Media Studies , The New School , which will celebrate 40th anniversary of Media Studies at The New School during the academic year 2015 - 2016 </P>
when did the study of media effects begin
1975