<P> In his 1998 memoir Work in Progress , Disney CEO Michael Eisner credited his wife , Jane , with the idea for the campaign . According to Eisner , during the January 1987 grand opening for the Star Tours attraction at Disneyland , the couple dined with Dick Rutan and Jeana Yeager , who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling . After Jane Eisner asked what the pilots planned to do next , they replied , `` Well , we 're going to Disneyland . '' She later told her husband the phrase would make a great advertising campaign . </P>
who was the first to say i 'm going to disney world
Dick Rutan Jeana Yeager