<P> In 1935 , Kodachrome was introduced , followed by Agfacolor in 1936 . They were intended primarily for amateur home movies and `` slides '' . These were the first films of the `` integral tripack '' type , coated with three layers of differently color - sensitive emulsion , which is usually what is meant by the words `` color film '' as commonly used . The few color films still being made in the 2010s are of this type . The first color negative films and corresponding print films were modified versions of these films . They were introduced around 1940 but only came into wide use for commercial motion picture production in the early 1950s . In the US , Eastman Kodak 's Eastmancolor was the usual choice , but it was often re-branded with another trade name , such as `` WarnerColor '' , by the studio or the film processor . </P>
when did movies start coming out in color
introduced around 1940