<P> The color of the bridge is officially an orange vermilion called international orange . The color was selected by consulting architect Irving Morrow because it complements the natural surroundings and enhances the bridge 's visibility in fog . Aesthetics was the foremost reason why the first design of Joseph Strauss was rejected . Upon re-submission of his bridge construction plan , he added details , such as lighting , to outline the bridge 's cables and towers . In 1999 , it was ranked fifth on the List of America 's Favorite Architecture by the American Institute of Architects . </P>
what color is the golden gate bridge in san francisco
an orange vermilion called international orange