<P> In October 2012 , Beats unveiled its first two self - developed products , `` Beats Executive '' headphones and `` Beats Pill '' wireless speakers -- Iovine believed that the company would now have to `` control ( its ) own destiny '' in order to continue its growth . Iovine also commented on how other headphone makers had attempted to emulate Beats ' celebrity endorsement business model ( including Monster themselves , who unveiled Earth , Wind and Fire and Miles Davis - themed headphones at the 2012 Consumer Electronics Show ) , stating that `` some of our competitors are cheap engineers who have never been to a recording studio . You ca n't just stick someone 's name on a headphone that does n't know anything about sound . '' Following the decision to transform Beats into an autonomous entity , the company 's revenues reached the US $1 - billion mark , according to Iovine . </P>
when did the first wireless beats come out
October 2012