<P> In Rococo - era France , an enchantress disguised as an old beggar woman arrives at a castle during a ball and offers the host , a coldhearted prince , a rose for shelter . When he refuses , she reveals her identity as an enchantress and transforms him into a beast and his servants into household objects , then erases the castle , the prince and his servants from the memories of their loved ones . She casts a spell on the rose and warns the prince that the curse will never lift unless he learns to love another , and earn their love in return , before the last petal falls . </P>
where is the setting for beauty and the beast
Rococo - era France