<P> Guinness World Records , known from its inception in 1955 until 2000 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records , is a reference book published annually , listing world records both of human achievements and the extremes of the natural world . The brainchild of Sir Hugh Beaver , the book was co-founded by brothers Norris and Ross McWhirter in Fleet Street , London in August 1954 . </P>
who started the guinness book of world records
Hugh Beaver Norris and Ross McWhirter