<P> The company 's primary marketing strategy is to differentiate itself from main competitors Simply Orange , Minute Maid and Tropicana . It does this by emphasizing its cooperative organization ( `` we own the land , we own the trees , we own the company '' ) . By comparison , Simply Orange and Minute Maid are both owned by Coca - Cola , while Tropicana is owned by PepsiCo . For a long time , it was the only national orange juice maker that used only US - grown fruit ( grown by its cooperative members primarily in Polk County , Florida ) in its products . Nearly all other juice makers use a mix of domestic and imported ( Brazil ) citrus fruit . </P>
where does florida natural orange juice come from
primarily in Polk County , Florida