snp coefficients two primary functions classification individuals based social networking potential weighting respondents quantitative marketing research studies calculating snp respondents targeting high snp respondents strength relevance quantitative marketing research used drive viral marketing strategies enhanced variables used calculate individual 's snp include limited participation social networking activities group memberships leadership roles recognition publication editing contributing non electronic media publication editing contributing electronic media websites blogs frequency past distribution information within network acronym snp
Social science Sociology Community informatics Social network analysis