cultures unproven disproven practices part biomedicine entire group collectively marketed promoted single expression alternative medicine ref name atramm ref name qmhchf quack medicine history combating health fraud twentieth century america eric w boyle https booksgooglecom booksid x yctohibpyc pg pa lpg pa ref ref name chbhama ref name nchama ref name frontlineaf ref use alternative medicine west began rise following counterculture movement part rising new age movement ref name atramm ref name enab ref due misleading mass marketing alternative medicine effective alternative biomedicine changing social attitudes
Applied science Medicine and health Alternative medicine