suggests beliefs values assumptions interpretations held rhetor larger culture ideological criticism also treats ideology artifact discourse one embedded key terms called ideographs well material resources discursive embodiment ''cluster criticism'' nbsp method developed kenneth burke seeks help critic understand rhetor 's worldview means identifying terms 'clustered' around key symbols rhetorical artifact patterns appear ''frame analysis'' nbsp used rhetorical criticism theoretical perspective allows critics look rhetors construct
Humanities Languages and literature Linguistics Rhetoric