marketing '''geomarketing''' also called '''marketing geography''' discipline uses geolocation geographic information process planning implementation marketing activities ref name qr http wwwclcamacuk dq publications recommending querciapdf recommending social events mobile phone location data daniele quercia et al icdm ref used aspect marketing mix product price promotion place geo targeting market segments also correlate location useful targeted marketing geomarketing applied financial sector identifying atms traffic generators creating hotspots maps based geographical parameters integrated customer
Social science Geography Human geography Marketing geography