communications 's diversion whose primary effect ultimately undermine central goal building trust nurturing good relationship techniques spin include selectively presenting facts quotes support ideal positions cherry picking called non denial denial phrasing way presumes unproven truths euphemisms drawing attention away items considered distasteful ambiguity public statements another spin technique involves careful choice timing release certain news take advantage prominent events news negative negative public relations also called dark public relations
Applied science Journalism, media studies and communication Communication studies Public relations