include interpersonal stimuli people intrapersonal stimuli within people environmental stimuli marketing stimuli ref name sandhusen sandhusen richard l''marketing'' cf https booksgooglecom booksid qlkaiq accc printsec frontcover ppa ref marketing stimuli include actions planned carried companies whereas environmental stimuli include actions events occurring wider operating environment include social factors economic political cultural dimensions addition buyer 's black box includes buyer characteristics decision process influence buyer 's responses purchases market perfumes often bought gifts high involvement decisions gift symbolises relationship giver intended recipient
Social science Psychology Consumer psychology