loyalty according giles lury marketing trend echoes deeply rooted human need entertained ref name plainlanguageatwork mar plain language work http wwwimpact informationcom impactinfo newsletter plwork htm best story wins mar retrieved dec ref stories illustrative easily memorable allow companies create stronger emotional bonds customers ref name plainlanguageatwork mar nielsen study shows consumers want personal connection way gather information since human brains engaged storytelling presentation facts alone reading pure data language parts brain work decode meaning reading
Humanities Performing arts Storytelling