behavioral economics concept nudging people 's behavior actions often illustrated urinal housefly image embossed enamel image nudges users improving aim lowers cleaning costs '''behavioral economics''' also '''behavioural economics''' studies effects psychological cognitive emotional cultural social factors decisions individuals institutions decisions vary implied classical economic theory ref name ssrncom ref ref name ref behavioral economics primarily concerned bounds rationality economic agents behavioral models typically integrate insights psychology neuroscience microeconomic theory ref name mintonkahle year publisher business expert
Social science Economics Behavioural economics