The housewife is oblivious to the gratuitousness of games: but a good firm cabbage and a ripe Camembert are treasures that must be subtly discovered in spite of the cunning shopkeeper; between seller and buyer, relations of dealing and ruse are established: for her, winning means getting the best goods for the lowest price; concern for a restricted budget is not enough to explain the extreme importance given to being economical: winning the game is what counts.