The art of language was a way of 'making a sign' of simultaneously signifying something and arranging signs around that thing; an art of naming, therefore, and then, by means of a reduplication both demonstrative and decorative, of capturing that name, of enclosing and concealing it, of designating it in turn by other names that were the deferred presence of the first name, its secondary sign, its figuration, its rhetorical panoply.