This artificiality of the world must be welcomed, in the knowledge that that shallowness belongs not only to the spectacle but to the spectator as well, and that to appreciate it what is required is not the serious ear reserved for the truth, but that more light hearted form of attention more usually reserved for a fairground spectacle or a circus act, blending irony, complicity, a readiness to learn and the secret knowledge that does not allow itself to be taken in: give me your attention not the kind you give to godly preachers, but rather the kind you give to pitchmen,