Design doesn’t have to be complicated, intimidating, or expensive. In an early stage startup design serves one purpose: helping startup founders understand their users. To that end, design encompasses more than formal product execution, logos and layouts, it also means user observation, clear messaging, MVP specs, concise pitches, and more.I’ve set out to create a set of free tools to demystify design and help founders materially improve their user understanding. This is the third tool in the series. The first two were User Observation and Messaging. Coming up: Design Brief Creation and MVP Spec.These tools are all designed to drive action. I hope they can lower the barrier to entry around thoughtful design by helping you learn by doing. Interactive versions of each tool are available on my site as they’re released.–––150 Second Pitch Tool