So, if I give you an example, if a company is operating—it's a mechanical shop, let's say—and offers a big discount to some of its big customers, as a reward for the type of service and the extent of service that they bring to that business, and if that is offered—and, in effect, it is a loyalty payment or a discount—this might have the unintended consequences of driving smaller truck operators—let's say in the same town or in the region—out of business because the firm has the ability to discount the price.