The committee was also very keen to discuss primary sector workforce needs, and in July 2020, we heard that the ministry launched the Opportunity Grows Here campaign to attract workers into the primary sector industries. The campaign's focus is on providing job transition and promoting positive working conditions. There are challenges to meet workforce demands due to ongoing border closures, but the Recognised Seasonal Employer scheme has definitely helped, and there's further work under way, we understand, to encourage more Kiwis to consider the primary industries as a viable career option. 