But Dr Clark has gone further than what the Commerce Commission has reported and recommended. Now, how often does that happen? He has rejected the three-year time frame for a review. He wants it done in one year. He is urgently pushing options to get competition into the market. So this Government will be introducing an industry regulator, a mandatory code of conduct, and compulsory unit pricing so that people can compare unit for unit, which makes it fairer for them to be able to see, actually, what they're purchasing and what it's worth compared to other products, and more transparent loyalty schemes so that there is transparency around the data collection and whether shoppers are actually being targeted, rather than being given true discounts.