It's critical that a worldwide effort ensures the Russian people see that Vladimir Putin, who many of them like—and I know Russian people who like Vladimir Putin. You know why? Because he doubled their standard of living in 10 years. It's important they see he's had them frozen out, and they should be asking him, "Why has the rouble just dropped 30 percent in 24 hours, Mr Putin, if you're so great?" It's absolutely critical that they're frozen out and that they are excluded from normal, day-to-day life of the State, so long as they behave in unacceptable ways.