I don't think New Zealanders appreciate the degree to which those plants variety rights are so important. Take an industry like apples and the development of the Braeburn apple, then the Envy, and then the Ambrosia: every one of those new varieties gives New Zealand apples an edge for a period of between five and 10 years before other markets catch up. Exactly the same is true of kiwifruit and the work that is being done around gold kiwifruit that is the key to it being competitive.