Who are these people that people mostly trust in the media? Well, actually, Mike Hosking. I find him good to listen to in the morning. I find him good to listen to, and the thing is he has the ability, and the people who pay to listen to him—in other words, the commercial providers—can tell him they don't like him, and he loses his job if they don't like him. That's not something that this new entity, at the vast cost of over $300 million, is going to do. I mean, who's in this? 