Emeritus Professor Robert Beaglehole, chair of Action on Smoking and Health (ASH) has commented on this bill and says the following: "These proposals seem exciting and ground-breaking. On closer examination, however, there are problems ahead." One, on the smoke-free generation, "The good news is that creating a smoke-free generation is now obsolete. Recent data from ASH and the New Zealand Health Survey shows that youth are already almost smoke-free; the most at-risk group is now their (smoking) parents." Two, retail reductions: "Reducing the sales outlets for cigarettes, and making cigarettes less available than vaping, could be helpful. However, this will only work if the demand for cigarettes responds to the reduced supply. Given the high dependence of smokers on nicotine, we can't count on a rational response,". On nicotine reduction: "Reducing the nicotine content of cigarettes to levels where they are no longer addictive or satisfy cravings is, in effect, prohibition and could negatively impact the mental well-being of dependent smokers. There are no real-world experiences with this policy, and its community-wide impact on quitting is unknown."