We have one of the highest rates of skin cancers in the world, which results from exposure to the sun's ultraviolet A and ultraviolet B rays, and one of the highest age-standardised incidence of melanoma in the world, with 35 to 40 people per 100,000 affected. Four thousand people get in situ melanoma, 2,500 get invasive melanoma diagnosed every year, and there are about 363 deaths from melanoma every year. We also spend quite a bit of money on it—$183 million a year is spent on skin cancers, and it is projected to grow to $298 million soon.