Hon CARMEL SEPULONI: A separate report by Colmar Brunton aimed at understanding audience participation in the cultural sector shows that people are keen to return to shows, museums, art galleries, and other cultural events. The report found that only 12 percent of people attended a New Zealand music event as of late 2020, 41 percent say they would attend an event in the next 12 months. This is both pleasing but also important, because the arts and culture sector contributes nearly $11 billion a year to GDP and is a workforce that employs over 90,000 people.