Hon NANAIA MAHUTA: Undervaluing and underpricing our experiences and tourism product experiences because of the view that it's in our backyard. By getting behind our local businesses and tourist destinations, we can support the sector to rebuild its way towards a recovery that retains a strong and unique point of difference to any other country in the world. As the saying goes, "Let's back our backyard". Value our language, culture, and local stories—that way, we'll all benefit. 