To that effect, when we're talking about media and talking about the kind of content that media produces, we're talking about a mediation of reality, we're talking about the fact that we have broadcasters and journalists who are representative of those of us across this country who then go out and choose what stories to report on, and, in doing so, choose the people to speak to, to help to tell that story, and, in choosing those people to speak to, they then choose what quotes they take from those interviews. Whilst all of us would like to say that in a perfect world that entire process is free of bias, of course that's not the case in reality. All of us come with bias. All of us come with ideologies. All of us come with a belief system that is informed by our life experiences.