That's the reason that things have become so very expensive in this country. I've got to say that whilst this is an important move in as far as at least it may level the playing field for those that might want to enter the market and that have found that they couldn't find the land that they wanted to build a supermarket or create a new outlet somewhere where consumers could take advantage of that, when we do have a new entrant to the market and they build their supermarket and they move into that supermarket, already the cost imposed upon them to build, to get the consents, and to meet all of the standards the Government has put in place means that on their very first day of more competition for supermarkets in New Zealand, their goods will be more expensive than they should be if the Government hadn't believed that every single issue they find can be solved by new regulation that imposes cost. 