Our major industries actually have responded. Fonterra have committed to phasing out their coal-powered stations—(a), because it's the right thing to do and they know they have to do it, but, (b), because their competitors are. FrieslandCampina, the big Dutch dairy company, has made an even stronger commitment to make decreases. So if we're not in that game, we're not going to be competitive in the long term. We had Mr Simpson talking about, actually, the tomato growers, and how they were going to be disadvantaged by that. Well, maybe he should have taken a bit more notice of Ecogas Ltd, who got $700 million in funding from the Provincial Growth Fund (PGF), and they had teamed up with T&G Global to produce biogas to power up their hothouse. That is the sort of innovation that putting a price on carbon—and a realistic price—and setting that band that companies know that they have to respond to, that is exactly the example and sort of behaviour we're trying to drive within this scheme.