I can give you a bit of an example, Madam Speaker, because I know you're aware of these things and you're quite interested in them. So I thought I'd like to bring a story from personal experience selling wine into New York. I went to a Harlem wine store which would only be about the size of this Chamber—quite small, two floors—and the person that ran that won a Porsche car, a brand new car, from Johnnie Walker for selling the most Johnnie Walker in New York. From a small store like that, you'd wonder how the heck they did this. I was trying to sell wine to this guy. I was successful in the end, but, boy, did he drive a hard bargain.