I read just recently about a woman who went online and she had Amazon deliver her groceries to her at less than what they are in New Zealand to go down to the supermarket. And that's the next thing that I'm going to try, because, frankly, if that can happen, then it's simply not good enough to continue to rark up the prices. And I understand, the minimum wage has gone up, all of this affects the profitability of the supermarkets. All this affects the profitability of every business, but I'm fully aware too that we shouldn't be taking ourselves as fools on this. It is simply not good enough.