Now, the issue that we have with vaping is: how do we get the balance right? We want to encourage anybody who is a smoker to quit, and to use vaping to quit is a good option. For people who haven't been able to quit any other way, and who've tried every other option—they've tried abstinence and they've tried nicotine patches, they've tried every kind of way to give up smoking—vaping often is the answer for them. So we want anybody who smokes now to attempt to vape to quit. 