Hon JAN TINETTI: We have heard positive feedback from parents, caregivers, and young people across New Zealand. I am pleased to inform the House that the initial campaign, featuring porn stars, an online groomer, two imaginary rabbits, and a young girl being bullied, has reached over 68 percent of New Zealand parents and caregivers, and was viewed 32 million times worldwide. Over 860,000 New Zealanders have checked out the website, and once children returned to school after the campaign started, there was a decline in the number of searches for pornography on school networks and an increase in people seeking information and advice on this issue. The second phase of the campaign was targeted directly to intermediate and high school - aged students through the miniseries called The Eggplant. The episodes of this miniseries have been viewed over 250,000 times and key scenes and trailers have had well over 4 million views on social media. It will continue to be promoted as an ongoing resource in schools now the school term has started. I'm proud this Government doesn't shy away from difficult topics and is doing what works for young people, even if some people of the boomer generation don't yet know what an eggplant means.