But what we landed on, as a committee, was that we can't control any of that. Once we put this on the map, we can set it forth with best intentions and we can monitor it over time, but, actually, it will be up to the people to decide which way it goes. But I really hope that our Māori communities all around Aotearoa help to educate our local non-Māori communities about the significance of this, and hoping to keep it away from that kind of tacky commercialisation that many of us cringe at as well.