Now, this aspect around "100% Pure"—there is a rather unique opportunity that we have at the moment as a country in this COVID environment in that we don't have tourists coming to New Zealand. Now, tourists will start coming again from overseas, hopefully, soon. We're obviously all working together towards that, when it's safe to do so, and when tourists do start coming back to New Zealand in a safe manner, we have the opportunity to look at what sort of tourism sector we want to have in New Zealand. Normally, there's not an opportunity for a reset like this, so this is fairly unique. So I would like to acknowledge the work that the Minister is doing in this area to, effectively, reimagine tourism in terms of what type of tourist we want, where we want tourists to go, and, particularly, the impact that tourists have on New Zealand's environment.