I'm personally convinced of the need to protect New Zealanders against inaccurate claims that, you know, a product will protect them from the adverse effects of the sun. As a child I lived in a place, the island of Jersey in the Channel Islands, that's nearly as beautiful as New Zealand. Jersey in the 1970s, when I was very young, and the 1980s, was a tourist destination. It was famous not only for Jersey cows, which is where every single cow in New Zealand and everywhere in the world comes from, but for potatoes. The famous Jersey Benne potatoes originate from the Jersey Royal. We're very proud of those but also of Bergerac. You'll have seen in Bergerac, potentially—I think a lot of people in New Zealand have been fans—that Jersey is seen as an island in perpetual summer. Like most kids, I certainly remember that as the case. But it was a time of sunbathing. It was a time of sunbathing when people would actually intentionally go out into the sun, put olive oil on their skin, and try to get the deepest possible tan that they could. We would have a lot of tourists, as I said, because it was so beautiful. We'd get a lot of tourists from areas that are less sunny. Newcastle springs to mind immediately, not to disrespect Newcastle, it's completely beautiful, but it's not known for its lengthy hours of sunshine. The natives of Newcastle, Geordies, are often naturally pale as a result. When they visited our beautiful island and sort of sat in the sun for a while, they would find themselves often in the emergency department looking extremely red, a little bit like lobsters. I'm ashamed to say, at the time, we would often make fun as they sort of fluoresced down the High Street. But we didn't know then, as we were chuckling, that these episodes of burning could lead them to have skin cancer in the future. 