Getting access to the wholesale market here is absolutely essential for a new entrant coming here. They can't bring all their products on ships. They have to operate within the environment here. They may have points of differences in terms of what they sell, but, effectively, it's not a "me too" situation. If you're trying to build a point of difference as an ALDI or as a Costco or a Warehouse, as an example, versus the incumbents, you need to have some point of difference. Is that price? Is that value? Is that competition on the types of products that you supply? What is happening is down the line at the farm gate and at the grower gate and at the wine gate. That leads me on to the fact that if you come here to make a supermarket successful, you need to have a grocery strategy that includes alcoholic beverages as well.