We had a wee chinwag, a few laughs, about which holiday we should replace, and we decided amongst us that Queen's Birthday was the worst. Why? Because it's not her birthday, anyway. Two, we thought the Monday in early June is pretty miserable, and we thought, "Why did she allocate her southern subjects this miserable day? Does she not like us?" We were not sure. And, worst of all, there are no presents on this day. No one exchanges anything. There's no cakes. People aren't really open. And we thought, "Hold on a minute. We need a new day. We need to do this properly." So we thought while some will take an economic view, and that has been explained, while some have an environmental awareness—and I can say ActionStation certainly does—here it was about culture, identity, and nationhood.