Even though skin cancer is largely preventable, there are 500 deaths from it each year in New Zealand and about 90,000 cases are diagnosed. It's fair to say that this is long overdue, bringing the standards together with the Australians. My team knocked up a graphic, Mr Nash, about how we should apply our sun cream this summer. But, you know, New Zealand does have the highest incidence of melanoma and one of the highest rates of skin cancer in the world, and when we're open again and running and people are at the beaches, there's a duality in this product which is that it's not just a case of putting it on; it's a case of how you use it as well, and I think, over the years, we've all suffered from lack of use, but I'm very pleased to see that there's a great technical explanation from yourself on what is trying to be achieved and what has been brought together.