Of course, it's not just my experience. As noted by the Cancer Society in its submission to our committee, although skin cancer is largely preventable it's our most common cancer. Over 90,000 new cases are diagnosed per year and around 500 New Zealanders dying. Contrary to popular opinion, and certainly my thinking when I was young, our brown skin does not protect us, and although, as our colleague Dr Reti said, Māori and Pasifika have much-lower incidence of melanoma, we get it worse when we do. We've got a higher risk of thick and more advanced melanoma with a poorer prognosis. So along with the personal costs, substantial public healthcare resources are consumed in managing skin cancer. 