So, for me, there are two value propositions around that. I've worked hard over the last two years to sort of articulate that vision of mine for us being acknowledged as the most sustainable fishery in the world, and I think that that adds significant value. But, again, as in every industry, you get those who are staunch conservationists, which I do believe the vast majority of fishers are—you know, they want to be able to fish in perpetuity. You get a couple of rogues, but you get that in every business. But, by and large, I think our commercial sector does a very good job—by and large—of protecting the fish stocks that they go out there every single day and catch. 