She then went on to talk about innovating in the tourism industry. Here's a really, really good way to innovate in the tourism industry: let it open up and then let them get the staff that they need to feed it. My friends in Queenstown and Wānaka are absolutely panicking over the ski season. Great to see the snow; there's more of it this week. The only thing they haven't got is people to actually man the ski fields—person the ski fields, staff the ski fields—and the hospitality and the entertainment services that need to go along with it. 