Hon CHRIS HIPKINS: We know that one of the things we have to do is turn around the profile of trades and vocational education. We need to make sure that young people see these as the incredibly desirable careers that they are. So we have begun a substantial campaign to change public perception. It starts with a primarily social media campaign, moving into a more traditional media campaign as well, targeting a variety of different audiences to ensure that people understand the roles that are available and how many opportunities there are in those fields. That builds on the work that we've done over the last year to get around the country with trades expos and so on to ensure that young people know about the jobs that they could aspire to.