So what we should be doing always is aiming at the ultra-premium end of the market, whether it's our food, whether it's our services, whatever we deliver, or whether it's tourism—that ultra-premium end of the market—because that's where we need to play, and that is where the industry transformation plans will take us. It's about looking at sectors—advanced manufacturing, forestry and wood-processing, Minister Clark's leading IT, tourism, agritech, construction, food and beverage—and saying, "What do we need to do to encourage these industries and businesses that operate within these industries to be the absolute best?" We recognise that the Government does have a really important role to play to work alongside these industry sectors to help them be the best they possibly can be. We don't tell them what to do; we ask them how we can help them be better. The process so far has been transformational, but we're just along that path at the moment.