Hon DAMIEN O'CONNOR: No, I don't agree with that at all. And what I will say is that, actually, "Brand New Zealand" is worth a huge amount across the world. And as I regularly speak to trade Ministers from across the world, they acknowledge two things. Firstly is our progress and, I guess, our achievements in COVID—that's the first thing. The second thing is that they aspire to be like us when it comes to animal protein production in our faming systems. And, of course, that's built off the back of a reputation for good environmental management, good labour management, and good animal welfare management. It's up to us to make sure we adhere to those high standards.