There could well be more competition, but a lack of competition in itself isn't the only reason that costs have gone up; largely, it's the role that this Government has played. If there is no consequence at all to fast increases in the minimum wage and all that it does is provide people with more so that they are better off, then that's no consequence—put it up to $50 per hour. But we know that's not the case. There is a consequence, because every time the Government imposes a cost upon business, it has to be passed on or absorbed, and, in the case of most producers in New Zealand, they can no longer absorb that cost increase imposed by the Government and so they are having to pass it on. 