It is about educating our visitors, who come here because they respect and value the things that we respect and value. As tourists, and as people who will buy our products overseas, we need to support our visitors to declare. We need them to understand what is so important to us, we need to make sure that we provide culturally responsive materials, and we need to make sure that we build a real awareness amongst our arriving passengers, because our beagles and our amazing inspectors and our scanners can't pick up everything. 