But the second thing is: it's pretty easy to sort of contemplate the grocery industry as just going to your supermarket and what you buy, right? As we all know, it's the whole value chain. We've got important suppliers, particularly growers—and vege-growers in my area of Pukekohe who supply supermarkets—you've got the logistics of transporting that, you've got storage facilities that the supermarkets operate, they have their internal transport arrangements, and then you have the retail distribution outlets. Now, all of those contribute to the cost of the ultimate product. In fact, if you're talking about how much you're going to pay the wholesaler, for instance, through a Gilmours arrangement, or whoever it might be, or how much the supermarket charges for the internal transport, all those things go to make up the pricing. As the Minister said before—what you're suggesting is that the Commerce Commission is likely to have a view on what will lead to a change in price. So do you anticipate that the Commerce Commission might take a disaggregated look at the supply chain of the supermarkets, rather than just focus on the end price of what you might pay for a roll of toilet paper?