But, also, there is some opportunity in this. If you're thinking of absolute production, I think that's where the National Party get let down a little bit in their agricultural space. It's actually about value. This Government's done a lot of stuff around trying to increase value. I actually had the Beef and Lamb New Zealand people in, this morning, giving a briefing on their Taste Pure Nature, country-of-origin provenance brand that they're working with the industry to develop. It's been very successful so far; about a year in, and exceeding expectations. 