Hon DAMIEN O'CONNOR: The alcohol industry has been voluntarily including warnings on some products since 2011, but there has been no consistency in type, colour, size, and design, which all play a part in reducing effectiveness. Food Standards Australia New Zealand undertook a robust process to develop an effective label that included a full consultation process and cost-benefit analysis. We now have a standard message that is clear and consistent—here it is—on the importance of not drinking while pregnant. I have just signed the food notice to bring this into New Zealand law from this week, from 31 July, with a three-year transitional period. Mandatory labels will be required by 31 July 2023.