Ultimately, fair to say, within adults, there's an element of personal responsibility of people choosing to smoke or not, but I think it's incumbent on any Government of the day to put measures in place to discourage our young ones actively taking up cigarette smoking. And it is encouraging that in New Zealand we are seeing cigarette smoking declining rapidly in large groups of young people—not all young people. Of course, there is the substitution effect of vaping at the moment that we are still grappling with as a country, like many other countries around the world as well.