Hon ANDREW LITTLE: The Real Nurses campaign was a collaboration between the Ministry of Health and the New Zealand Nurses Organisation, entered into at the request of the New Zealand Nurses Organisation. A steering group was established that had Nurses Organisation representation on it, and part of the work of that steering group was, in addition to developing a website, reaching out through other channels to publicise the nature of nurses' work, and it included, as a result of advice from the creative agency that was assisting them, establishing a relationship with Shortland Street. Everything that was done in that regard was fully known and understood by the New Zealand Nurses Organisation.