Some of the business name clashes are particularly challenging if the two businesses are operating in the same industry. Let's say, for example, one business is operating in the clothing industry and another is operating in the car industry—it's generally not so bad. But, certainly, if two businesses are operating in the same industry, it can have a negative commercial aspect. Another clash can be if two businesses with the same name are operating in the same geographic market, so that's another aspect. If you have the same industry and the same geographic market, well, that makes it very, very difficult. 