In 2019, Consumer New Zealand wrote to the Minister of Health, urging for priority to be given to a mandatory sunscreen standard. So there is no doubt that the time has come for a mandatory sunscreen standard. In terms of Consumer New Zealand, the chief, Jon Duffy, said, "The results were, unfortunately, not much a of a surprise", which is quite sobering because I'm sure if you walked down to Lambton Quay and spoke to members of the public and held up a bottle of sunscreen—you know, "Do you believe this is SPF 30 or 40?"—most of them would say, "Yeah, I'm sure it is." But the fact that the CEO of Consumer New Zealand said that it wasn't much of a surprise that only five out of 10 were accurate—that is certainly concerning. 