As Barbara Kuriger said earlier, the Australian counterparts that are in this and the competitors in this market are able to do labelling a lot more detailed and make claims about their products, but New Zealand legislation does not allow for that, so they have to be very generic about the wording and the ability for that product to make health advantages to the customers. But in places like even in China, which is a major market for us here in New Zealand, what we've got is the inability for us to compete on an even playing field. And so we have other countries that are able to enter that market and leave us behind because we cannot advertise and promote the physical attributes that you can get from taking these supplements.