One of the criticisms often put forward against plain language is that by using plain language, we dumb down our communications. This is actually not the case. The best way to explain why plain language is so necessary is to use a real-life example. This one comes from the New Zealand Transport Agency's 2017 annual report: "Transform the Transport Agency establishes a deliberate change management approach to successfully transition the Transport Agency to the refreshed strategy and the new ways of working. It drives improved organisational effectiveness through tenacious alignment of strategy to business planning, resource allocation and performance measurement. It embeds our new DNA and the shift required to ensure we are customer focused, collaborative, curious, and seeking innovation and value for money in all we do." In other words, "We are going to improve our customer service and spend our money carefully."