Hon DAVID BENNETT: No one cares? This is Willie Jackson. They obviously don't understand that one of the biggest farmers in New Zealand is iwi. Guess who makes a lot of money in the sheep and beef industry! It's iwi. Guess who's going to have a big future in New Zealand sheep and beef! Iwi. But "who cares?" for Willie Jackson because he's the urban elite; he's not actually of the Māori who are looking after the land and the whenua, and building the base of the industry.