There will be people in New Zealand who do smoke, and when the nicotine levels are reduced will still be wanting to smoke. They will be addicted to the substance. And so instead of completely reducing the number of cigarettes, they will actually smoke more because you'll end up with people wanting that same hit from more cigarettes. But the real point here is that nicotine is the least harmful aspect of a cigarette. It's the tar that causes harm. So by reducing the amount of nicotine in a cigarette, you could end up with some people actually increasing their harm by using more cigarettes and increasing the amount of tar that's going into their bodies. So that's harmful for people who don't have another substance to go towards. And we know that this Government is also wanting to ban and regulate vaping products. So there is an alternative that should be there for people as well.