KIERAN McANULTY: —and not trying to keep ahead of the curve, and not trying to get ahead of our competitors, will earn us more money in the future. It will not. This is a competitive market, and Barbara Kuriger should know that our value that we extract from our exports is purely dependent on our reputation on the international market, and animal welfare is a huge part of that. It is an increasing part of that. We cannot expect that our reputation as an exporter will remain just as prevalent when countries like Ireland and much of the EU and parts of South America and even the US, who has poor animal standards in part of it, are catching up with us.