What worries me a little bit about the language in that purpose is the potential to demonise individual companies when the goal is to take a holistic and global approach to greenhouse gas emissions reduction, because there are going to be a number of sectors and companies that, despite their best efforts, will still have net-positive carbon emissions. Their efforts, however good, will not change that until we wholly transition to a carbon-negative—not a carbon-neutral—economy, and that could take generations. So that concerns me a little bit—that we've got to make sure that we have, effectively, neutral reporting measures, not ones that seek to be punitive or punish companies. 