Here's a question: what would you do if you knew that a country was the best in the world at producing protein—the country that can produce protein with a lower carbon emission than any other country in the world. Would you go to that country and say, "Produce more. We need more of that. We want to shut out the rest of the world from producing the same product with a much bigger carbon emission profile."? Of course that's what should happen, but no, not in New Zealand. We're saying to our farmers, who are the best producers in the world and who are very conscious of the environment that they work in and work with, and telling them, "Produce less—produce less." 