But before the much-lauded new health product regime can be implemented, it is an important aspect of this extension to ensure that the ongoing regulation of labelling is ensured, because I for one have fallen foul to claims that they will make me taller, thinner, smarter, well rested, and thoroughly Zen. But it is clear from industry that they are only supporting this bill as a stopgap measure and that there is a clear demand for future regulation to bring standards in line with offshore markets so that we can grow our exports to them. In my time at my former role at Trade and Enterprise, I did see, time and time and time again, high-quality producers—things like mānuka and deer velvet—being knocked back from the lucrative markets offshore like China and the Middle East because of labelling and internal regulation here.