So why are these regulations important? Why do we need to maintain them? The first one is consumers do need to know what's in their product. It surprised me, actually—I didn't realise—but a lot of multivitamins don't actually contain iron, and that's actually quite important if you're looking for an iron supplement that'll do something else. So what it means for consumers is that they need to get their glasses out and actually look at the back of the package if they want to know exactly what they're taking.