Hon Dr AYESHA VERRALL (Associate Minister of Health): This morning, I was thrilled to release the Smokefree 2025 Action Plan, which sets out bold measures to further reduce smoking rates and save thousands of lives in New Zealand. We know the majority of smokers want to quit but they can struggle to do so on their own. This plan builds on the good work of quit programmes by drastically reducing the availability of cigarettes, by making them less addictive, and by introducing a smoke-free generation, which will mean that no one aged older than 14 at the time the planned legislation comes into force will ever be able to legally purchase cigarettes. These are world-leading measures which will put us on track to achieve New Zealand's longstanding goal of being smoke-free by 2025.