But not only did they do that, they actually took on another important role. For the first time ever, they came back and they actually marketed New Zealand to New Zealanders. People will have heard the "Do Something New, New Zealand' and, as Naisi Chen outlined, they did something new. Those who took their kids to the movies over the recess might have seen the new campaign for autumn, and it's basically just "That's autumn"—of course a play on words, it wasn't made up. It's quite clever. The campaigns are very good and I do take my hat off to the innovators and the marketers in Tourism New Zealand. They do a really, really good job of flying the flag. I think they did a fantastic job over the sort of two-year period when our borders were closed, and what they are now concentrating on is taking that aspiration and turning it into action. 