It has to put its prices up. Well, they can't always do that and if they do, the very people the Government say they're trying to help are impacted, because costs go up for that consumer—number one. Number two, they have to economise, and they don't let people go straight away, but we see it when it comes to confidence from the business sector. When business confidence is down, it's an indicator of what will happen in six months' time. It's a lagging indicator of what's happening in the job market. And if somebody leaves, they often will not be able to replace them. It means they have to work harder for what they are doing, and the very people the Government says they're trying to help with vast increases in minimum wage actually are worse off.