If, under this bill, New Zealand On Air was forced to release rating information, we put it to the member and to this House that this bill would undermine the core functions of New Zealand On Air—the very reason why New Zealand On Air exists. What this would do is it would say, "See you later, Country Calendar, and hello, 'Celebrity Treasure Island: MasterChef Special' ". That is what we would see. We would see a race for ratings, and those key programmes that many minority and core interests in our society rely on would be kicked down the road. Absolutely, they would be shot down in pieces for the sake of ratings. And we all know the examples of the programmes overseas, coming out of the places like America and the UK; programmes like the The Ricki Lake Show and The Jeremy Kyle Show—stuff that really wants to broadcast the best of New Zealand society, wants to really raise the minority interests, and tell the New Zealand stories, because, of course, that is what New Zealand On Air is for.