At the same time, while producing that, they have been focused on better environmental management. There are 170 catchment groups supported by the Government out around the country focusing on better water quality, better nutrient management, and better biodiversity protection. This is a good-news story, but there are fewer and fewer farmers on the land as we've become more efficient over a number of decades, and so there is a larger number of people in New Zealand who don't understand some of the good work that's going on. None the less, there does need to be improvement in some areas. 