Now, I just wanted to refer to a couple of things about the very reason for this bill: effective competition between firms tends to stimulate productivity, innovation, better-quality goods and services for consumers, and better prices. We've talked a lot about consumers, our customers. We are all customers of different businesses. We want to do business with those businesses who do play fair. But let's not confuse fairness with competition and driving hard to be better at what we do, ensuring that we do keep growing and innovating with that number eight wire thinking—that's what makes Kiwis good at what we do. 