Now, new section 36 in this bill provides that a person that has a substantial degree of power in a market must not engage in conduct that has the purpose, or is likely to have the effect, of substantially lessening competition in the market. Section 36 of the Act prohibits persons with a substantial market from taking advantage of that power for any anti-competitive purpose. This is New Zealand's anti-monopolisation prohibition. It is not unlawful in New Zealand to be a sole supplier or acquirer in a market for goods or services or to hold substantial market power. Rather, persons that hold a substantial market power must not use that power for anti-competitive purposes. Effectively, this prohibition seeks to prevent firms with market power from having the competitive process by maintaining or extending their market power in a way that limits the ability of other firms to compete and in turn reduces the benefits to consumers and the economy associated with competition. Examples of conduct that may be covered by this prohibition include exclusive dealing, refusal to supply or predatory pricing. When this conduct is carried out by a firm with market power, it can lead to higher prices, lower-quality goods and services, and weak incentives for investment and innovation. 