Hon ANDREW LITTLE: The Like Minds, Like Mine programme was established back in 1997. It was one of the first comprehensive campaigns in the world to counter the prejudice and discrimination associated with mental distress. This relaunched campaign addresses the inequity experienced by Māori and Pacific peoples who experience mental distress, especially young men. Nōku te Ao: Like Minds is now based on kaupapa Māori principles and has a strong focus on equity. This is to ensure the initiatives within the programme are effective for those communities who are more often facing discrimination. Nōku te Ao: Like Minds adds another tool in the tool kit for New Zealanders experiencing mental distress.