Now, the miro berry is a traditional berry here in New Zealand, very favoured by the kererū. Although don't eat it—not those ones anyway—because you will get very sick. However, the new innovative people at Miro, the collective, have actually embarked on their own little blueberry. Now, what makes this very special is that they have managed to develop the IP and they own the IP. When I say "they", I mean the 20 Māori trusts iwi entities that are scattered all across, from the top of the North Island to the top of the South Island, from the East Coast to Taranaki on the West. There is a collective of Māori land trusts and incorporations that are currently growing Miro berries. 