Hon DAMIEN O'CONNOR (Minister of Agriculture): As I stated before, there has been some economic modelling done, which I don't necessarily accept. The economic potential of agriculture is unlimited, in my view. As we move from volume to value, or to values, I think that what we produce from this country by way of pure, safe nutrition that, through innovation, can be turned into recipes for individuals in terms of their nutrient needs—I believe the sky is the limit. Because if we, through the ethical methods of production and assurances through farm plans and certification—I think that people will be actively seeking to buy products from our country, just as we've seen with mānuka honey, where, perhaps, the prices in some markets might be seen as ridiculous by New Zealanders but actually they're seen as reasonable by the very customers who purchase it. That's the space that we need to move into as a food-producing and fibre-producing nation.