Hon Dr AYESHA VERRALL: Clinical studies have shown that dramatically reducing nicotine levels in cigarettes makes it far easier for people to quit. So the action plan will see New Zealand transition to low-nicotine cigarettes. This is a major change but it is based on clinical research and it is realistic, because with vapes widely available, there is a far less harmful option available for smokers who are addicted to nicotine. Smoking does incredible damage in our communities, particularly in Māori communities. In fact, on our current course, it will be decades before Māori smoking rates drop below 5 percent. This action plan, backed by targeted support through quit programmes and community engagement, can turn the tide and make sure that smoking is not part of our future.