Hon JAN TINETTI (Associate Minister of Education (School Operations)): Yesterday, I joined students, teachers, parents, and principals to launch our nationwide school attendance campaign, Every School Day is a Big Day. The campaign supports practical measures to encourage attendance already under way by schools around the country. The advertising for the campaign was filmed in nine schools all over New Zealand just over two weeks ago, capturing a day in the life of our tamariki in their kura across the country. It showcases how every day at school is a big day for our kids. Every day, schools offer rich, educational learning and also social, cultural, and emotional learning, too. This nationwide campaign is one of the actions in the Government's Attendance and Engagement Strategy, which sets ambitious targets and clear actions to turn around years of declining attendance rates. 