Then he went on to say, "Well, we know the media landscape is changing." That's true, but it's about changing content and making that content available on the multiplicity of platforms that are now available. Ms Edmonds talked about YouTube, just one of a plethora of digital platforms that our children watch. I can't remember the last time they watched television to get information or entertainment. What Mr Faafoi's press release doesn't do is say why and how, and those are the important questions that would enable us to understand what problem we're trying to solve. 