So really, the advantages, as I said before, providing higher assurance for consumers—if we can do that with Australian products, then we should be able to do it with New Zealand products at this point in time. It enables consumers to find out more about the products. So when you write on there "promotes general health and wellbeing", well, so does an apple, an orange, or a banana, or a carrot. So, you know, it's very unfair that, actually, at this point in time, that's all that they're able to put on their products. As I said before, removing export barriers—because, you know, it's pretty difficult for them to compete in a global market where others can put a whole lot more information on their products than what we can, and what this would do then is enable the industry to expand faster. It would allow the industry to employ more people and it would contribute more to the economy, especially in the regions where a lot of these things happen. I would probably even note that New Zealanders walking into a supermarket or pharmacy or wherever still have those same two choices, and I'm sure that many of them would pick up the New Zealand product if it had the same amount of information. But what it also does is it makes it harder for questionable products to be marketed and sold here, because it's very easy for anyone to be able to put "promotes general health and wellbeing" on a product when actually it would be a real advantage to know much more than that. 