One of the things that the Consumer New Zealand chief mentioned was that regulation has been due for a long time, and I understand that's what Todd is trying to get at. But also, I guess, it's important to remind ourselves how big the burden of skin cancer is in New Zealand. As my colleague Jamie Strange mentioned, we have one of the highest rates of skin cancers in the world. If you look at melanoma: 35 to 40 people per 100,000 per year. That's one of the highest age-standardised rates in the world.