Turns out he sold the most Johnnie Walker in New York because he sold to illegal nightclubs in New York. They had to buy their liquor at retail rather than wholesale because they were illegal. They'd run for a while, and then they'd be shut down, so he'd just go around selling all this alcohol. This guy knew how to bargain, and I can tell you, it never really felt to me like there was an even playing field there. 