There are a couple of things I would say. First and foremost, before I took on the role of Minister of Tourism, I had a perception of what working in tourism was like, and this perception is actually recognised by a number in the industry, and that is that there are low wages, long hours, and rather precarious employment conditions. Now that I've become the Minister of Tourism and now that I've seen what goes on in the sector, I know that there are just so many opportunities for young people who would like a career in tourism, would like to engage in tourism, and be part of the tourism offering both here and globally. But we need to change, first and foremost, the perception so we actually do get people considering tourism as a career, going forward. It's one of the reasons why we set up an industry transformation plan on tourism, and the first thing that the industry transformation plan is looking at—and keeping in mind this is a partnership between the sector, between unions, between iwi—is workforce development, and what we need to do to ensure that we have a workforce and a career that is aspirational, and a workforce that can deliver on the brand expectations that a lot of our tourists coming overseas expect. Certainly, when you're paying a lot of money to travel halfway around the world, you do have a very strong expectation of high service delivery. 