And that is why it's important that we do look at the policy settings at the moment. It's fair to say a lot of the policy settings to date about becoming smoke-free in New Zealand has been on the demand side versus the supply side. So when we look at the demand side, it has been around education of people in New Zealand, and specifically targeted education for at-risk groups, and especially young people as well, price increases, and legislation prohibiting smoking indoors.