Our financial institutions as well as their intermediaries will be required to comply with the fair conduct programme. Where more detailed obligations are required, regulations can provide more guidance, but at its core this is about ensuring institutions think about customers all of the time. This approach allows flexibility too. Rather than the Government or the regulator prescriptively laying out exactly what those concrete actions must be for every licensed institution, instead this approach enables each financial institution to determine what policy systems and controls make best sense for their business. 