Of course there'll be some areas of difficulty and challenge, but I think most people understand the need to make progress in these areas. We will back it up with, I guess, what we'd call a branding exercise—that is, accreditation and then acknowledgment of all that good work so, hopefully, we can get, in market, more value for everything that we do. I guess the collaboration that we've had with the sector leaders, with farmers themselves on the ground, I think puts us in a good place to seize the opportunities in a challenging COVID world to produce food that the world needs.