The other thing for me, though, is it's about "Brand New Zealand"—it's what we stand for. I firmly believe that if we get this right, we can go to the global market and position ourselves in the ultra-premium end of that market. The value proposition around our seafood brand is that if you're buying seafood with "Brand New Zealand" on it, you are buying it from the only fully sustainably managed fish stock or fishery in the world, and I think that having cameras just improves that integrity. 