We have long known the impact of tobacco harm on Māori communities. While we still have a way to go, it's easy to forget just how far we've come in the last 20 years. In the year 2000, at the turn of the millennium, the daily smoking rate for rangatahi was 31 percent; today, it is only 5 percent. While this remains higher than other population groups, and we would have to push further, we should focus on the positive and acknowledge that cultural and societal attitudes towards tobacco smoking have shifted hugely. I'm confident that we will never again reach the levels of smoking that used to be a feature of life in Aotearoa.