There is a desire to have plain language in the Public Service, but unless people within the service lead on it, unless there is somebody who actually takes that responsibility and leads, it won't happen, hence the need to appoint the officers. They need to take responsibility, they need to socialise it because a culture change cannot happen without socialisation, and people need to be trained. And yes, there is accountability, because they will be accountable to the people who write in and complain; they will need to respond when the plain English rule isn't followed.