Those things are very popular and, yes, they don't appeal to a mass audience, but they are getting millions of hits. The only reason we know that is because that's easily measured on YouTube, and it's publicly available. You can see it. The viewer can see how many people have watched it. So it's really important that we know that. It may be that we need to have our taxpayer dollars looking at doing those long-form sorts of interviews and putting them up on YouTube rather than broadcasting them on TV. But that's what we should be aiming at.