One of the important things that Te Māngai Pāho and New Zealand On Air are currently doing is they are working away, providing programmes to be made to ensure that we increase our content of Te Reo Māori on air, so that we are able to reach out to our communities, to have Te Reo Māori accessed by more people. This bill won't help any of that. This literally is gathering data for the sake of gathering data, and when we have a media ecosystem where we have linear TV which is in decline, we have people listening to the radio, although the audiences still remain strong and stable, and then we have digital platforms where people are accessing content as well—it will be very difficult to gather up that data when, for example, a video goes up on an on-demand channel. Maybe it's TV1 OnDemand or ThreeNow, and over what period of time will you gather that data to see how many people have watched that particular programme? They'll tap in on demand when they want to see it, not necessarily by appointment-viewing that we traditionally have—for example, with the 6 o'clock news or Coronation Street.