And do you know what? There was a joke down at Rhythm and Vines amongst the young people, the ones that we're trying to target, they were laughing and joking about it, that the people that could be bothered queuing—because, apparently, there were big queues because they were curious. There was a curiosity factor. They wanted to know what they'd paid for, what was in it. But they were all comparing. They were excited. They wanted to see what the additives were and what was there. The reason why the Minister hasn't stood up and given us any data or science on how effective it's been is because they're taking the pills back. They're using them. 