So there are religious aspects, and there's another aspect I'll probably put in there, which is around family. It's around having certain times of the year when the shops are closed and that people are really strongly incentivised to look at doing something else rather than the commerce aspect, and having time with family. Now, some would argue you can also be involved in commerce and have family time at the same time, which, yes, technically you can. But I think that there's no harm in just having a breather for a while is sort of one way I would describe it in terms of that.