Another reason why competition is important is around innovation. When there is competition, businesses are forced to innovate. The reality is that over many years, we have had a number of Kiwi businesses, that I'm sure we're all very proud of, who have innovated very well and increased the quality of their products and increased our standard of living. Actually, from a personal point of view, both my uncles and my grandfather were dairy farmers down in the South Island, and my grandfather in particular was constantly innovating as a business owner. He was constantly looking for new tools and new products to help his business innovate. There is a local company in the Hamilton region—and I acknowledge my colleague the Hon David Bennett; I'm sure he would agree with me—the Gallagher Group, who are world-leading in terms of innovation and last year turned over $300 million.