So in the "What was he thinking?" file, straight off, calling New Zealand businesses "soft", on his travels, you need to think: what actually was Christopher Luxon thinking by pretending to be in Te Puke last week? One can only assume that there had to be a method; there had to be a reason behind someone doing this. Could it be because he was looking for the international headlines that he couldn't get on his travels? Well, he succeeded, if we take that as the measure. Let's have a look at the Sydney Morning Herald headline: "'A Wonderful Time': New Zealand politician, on a Hawaiian holiday, tells Kiwis he's hard at work." Check; you've achieved that. Or what he couldn't achieve, arriving in London, arriving in the UK amidst a Tory leadership meltdown—couldn't get a headline in The Times. Well, he cracked one this week: "Christopher Luxon: 'Hard at work' politician was on holiday in Hawaii". So that's the kind of headlines that are being generated. I guess it's that and calling Kiwi businesses "soft" that will get Mr Luxon the headlines where he is looking for them. 