But wait, there's more. You might think that Air New Zealand would have to lean quite hard on its employees in order to get them to deliver what is starting to sound like a monumental task, but, actually, they also have to be a leader in best practice workplace relations, given it is one of New Zealand's largest employers. So they not only have a role as an airline delivering things around the world and New Zealand, not only do they have to help invent new fuels, but they also—according to this letter from the Deputy Prime Minister, from their chief shareholder—have to actually make sure that they're a world leader in workplace relations. And then they have to continue acting as a responsible corporate citizen. 