I come from a region of New Zealand that generates billions of dollars of wealth in horticultural products. The part we need to understand about New Zealand horticulture is that we're not able to compete on price. We have to compete on innovation and quality. The cost of getting our apples, our kiwifruit, our hops, our berry fruit to other parts of the world is so much more than for those that are close to the major markets of North America, Europe, and Asia. Our labour, rightly, is more expensive than what it is in many countries, and so the whole future of our $6 billion a year horticulture industry relies on innovation and how we protect plant variety rights. 