Hon JAN TINETTI: We know that 40 percent of Kiwis have online interactions with people they've never met in real life. We also know that our kids are growing up in a world that is becoming increasingly digital. While this brings many benefits, there are also risks, with online harms reaching kids as young as five. It is important that we created a campaign that was engaging but could also equip young New Zealanders with the tools to rebuff negative information and provide them with support to be safe online.