I want to take the opportunity to recognise that these changes to get us to be smoke-free are made possible because of decades of work, and Governments of all hues have played their part in driving down smoking rates over the last four decades. The changes in this bill will make smoking less appealing, addictive, and accessible. By enacting these changes, we're telling smokers we've got their back and that we're taking action against the addiction and proliferation of retail outlets that undermine their efforts to quit. These measures are essential components of our Smokefree Aotearoa 2025 Action Plan, and that plan also includes strengthened community health promotion, enhanced quit services, and increased mass marketing of quit messages.