 Now, of course, every major media outlet that reported on these findings were quick to assure their readers that a large majority of Americans still support so-called gay marriage and gay rights. Even so, this reversal is significant. It might even suggest a potential backlash, especially since even young Americans seem to be losing their rainbow zeal. This PRRI study also found that those 18 to 29 are now eight points less likely to support nondiscrimination laws than they were in 2020.