 Mike, you're out in Milwaukee. What do you think is going on? He's a daily WISN listener, by the way. Thank you, Mike. Correct. Mike, what do you think is going on? Do you buy it? Well, I do buy it. Our media up here, we do have WISN. They're wonderful. I listen to them every day for 20 years. I also listen to some of the other stations to see what's going on. And all the media and even radio stations surrounding us