 Because he's a real hero. Jeff Mallinson is everything that you meet him in person or see him on TV. He's gregarious, outgoing, the most gifted customer service skills ever. And here's what he's used with that talent. He's used it to assemble a team at Georgia Floors Direct that embraces those very same high standards. Now, inside that building, 300,000 square feet of selections of all types and styles of flooring.