 Well, I mean, what was pro-culture? I mean, whenever the pendulum started swinging back that way. I mean, to me, that was one of the little canaries in the coal mine, so to speak. Oh, yeah. And then Trump walking into a UFC and it's like it's deafening applause, standing ovation. Even folks that might have dog cussed him a few years ago want to shake his hand, take a picture with him.