 A showcase with merchandise that celebrates the greatest rivalry in sports, War Eagle, World Tide, and so much more. But the experience over three generations and seven decades cannot be touched or matched. And the customer service, free care and cleaning. As somebody just told me the other day, they took their wedding bands and engagement ring and had them clean, no charge, at Brian Jewelry. It's a real partnership. And people are very loyal to them because they are local. And local is always better for everybody.