 It's the other stuff. Are you going to walk over to whatever holiday is being celebrated? Walgreens always has a ton of pretty good decorations and things like that. Are you going to go over there and spend another 20 or 25 bucks buying things that will make you feel better? Are you going to go down the other aisles where you have options where you really don't need it? But sometimes when the economy is good, you say, yeah, I'll buy that. You don't worry about it. But when things are like they are now, one in three people are worried about losing their jobs. You're only spending what you have to spend.