 John has been put in prison. That's John the Baptist. Jesus has gone into Galilee, Mark tells us. He's gone there to proclaim the good news of God. He has this wonderful story that he's there to tell. And his statement in verse 15 is recorded as follows. The time has come, he said, the kingdom of God is near. Repent and believe the good news. Actually, it's better to translate the initial phrase, the time is fulfilled.