 and not be a good company, not be a good business. And Heirloom Jewelers is definitely a good business, a good company, with good people. True boost. He is the owner of the place. His grandparents opened that store in 77, and now he runs the place. It is a jewelry store that sells jewelry that is passed down generation after generation for a store that has been passed down generation after generation. He has a Geological Institute of America degree and...