 Well, I think it is for a lot of people and for society in general. And that's why, as you point out, we're not seeing companies like, you know, committing Harry Carey at the altar of Pride Month like Bud Light did last year. Yeah. Yeah, I think that... Yeah. Nobody wants to be responsible for losing 20% of their business's revenue and sales and stock value. It's funny. We didn't hear much about...