 You've got to remember also, and I've observed this personally, these phones, parents often, I've seen them use them as like a babysitter to keep the child occupied. From a very, very young age, they were playing Angry Birds or playing something else. And there they are over there on that screen, man, with that head locked on that screen. Whole world's going by. They're actually out in public, and that's where they're at.