 Doctor, doctor, give us the news. What is the news? The news is this. It's bad if I pay 30 times now for a Coke than I would back when I was a 12-year-old. And it's the same Coca-Cola. You remember you used to get those little bottles? Oh, yeah, the little bottles. Marvin Duke carried those around, and he had the bigger Cokes, which were like 10 or 12 ounces instead of this. I think those were like 6 1⁄2 ounces or something.