 what it's about and what's happening and what's going on in the world. And they're enticed by what they see. And if kids spend more time on the Internet and looking at social media and, you know, digging through and watching all these videos and see more movies, everything else, they think that everybody else is having an adventure in life and everybody else's life is more exciting than theirs. And they're going, why not? Let's give it a shot. Let's see what happens.