 According to Macaulay, TikTok has fantastic volumes of data, highly engaged users, and a setting where users are amenable to consuming algorithmically recommended content, not some algorithm magic. The opinion on TikTok's algorithm is divided. Perhaps the platform does not have a proverbial magic bullet algorithm after all, and its technology merely reproduces the past patterns of the users. Or perhaps the lack of transparency around their algorithm is a means to hide something darker. Whatever the case...