 Are all these national days just Chamber of Commerce events? Yeah, I think so. They saw what Hallmark did, and it's like, hey, we can do that. But I'm at the point where I could, if I wanted to, buy like Ray-Bans or something. But I made that mistake when I first went off to college, and I would always lose the frickin' $120 Ray-Bans. I got $10,000 worth of Ray-Bans at the bottom of Lake Jordan. Yeah. So it's like, why am I even...