 It's a big deal. Why? Because you can get hooked on that. And then you're trying, people are spending all kinds of money and trying and trying and trying to get off of nicotine, but their body has a craving for that and they can't get off of it. Hey, just say no to that. When I was in seventh grade, Riley Epps, I was sitting next to him in English class. He was dipping skull in class. He said, Shreve, you wanna try some?