 The audience of this radio station is absolutely the best when it comes to disposable income, appreciating local business, wanting to support local business, and being able to, and we were just talking about a great business in Praval, AMS Studios, to take advantage of some of the services they offer and that kind of thing. So we have that same thing with Boom, you know, and I love the fact. Don't talk about my competition. Oh, I don't think we're competition.