 Psychologists and people who would like, okay, tell me about this. And I would say it, and they will pinpoint the reason that this sticks in my head. But for my uneducated self, I have no idea why. I remember we were in Walmart, and I remember, not vividly, but in pieces of the layout of that Walmart. And you've got to go way back to that. You've got to go back to when the Walmart in Prattville...