 They tend to be very forgetful in nature. They live in the moment. And so what do they want? Are you paying attention, JP? I'm writing this down. Okay, listen. They want either experiences. They like experiences. They like concerts. They like performances. They like, you know, things like that. They love things that bling. If it sparkles, it's an eye. Yes. If it's on trend fashion-wise, that is what they are looking for, okay? So hopefully you got some good notes for that.