 If the kiln owners understood all that was going on there, they'd probably, quote, raise the price to set these people free. So we're setting 50 families free right now. People can go online and see it on our site, hear the stories of these 50 families, see just how compelling this is to be able to set somebody free. And then they go to work. And then all of a sudden now they're not just negotiating from a place of weakness, but they can.