 Brandon, let's get into tactics, nuts and bolts. What is the author? What is the editor? What are their roles? What does the book teach about them? The concept is really simple, Cam. So essentially, whenever there's a leader and a direct report in that dynamic, someone has to sit in the author seat and someone has to sit in the editor seat. So both seats have to be filled. It's really important we understand that. And the key is knowing what seat to sit in when.