 But I just don't think they get into it like we do. I don't either. And that's the thing. And that's why the SEC is king. And the SEC will toot its horn about we credentialed over 1,000 media for this event again this year. And the Big Ten, there's no way 1,000 people show up for that thing. I don't think. I don't care. I don't think so either. Although they have larger markets. They do. But I just don't. I think it's secondary to everything else. I agree. Especially in July. Yeah.