 Yeah, I understand. As you're staring at me? As I'm looking at some of the prep here. Appreciation, that other skill you mentioned, I think the opposite of that might be entitlement. I don't know. Yes, indulgence. So appreciation, I mean, that can be, again, in a social media context, it could be over the top, it doesn't feel sincere, all those things. But describe the real appreciation.