 Maybe they were a Whole Foods family for a while, and then they're like, all right, maybe we've got to drop this Trader Joe's. Maybe they were a Trader Joe's family for a while, and they find, you know what? Maybe we're sprinkling in a Walmart grocery around here. So you're going to get that substitution, whether it's products within the store or stores themselves. Consumers are, particularly with food and beverage, they've got to eat and they've got to drink. It's just where can they afford to do that? So when we come back from break, moving into break real quick here,