 So for a few decades, I'd heard coaches talk about how we love this week one target. It gives stronger workouts during the summer and all that. And I always looked at it and I was like, I know that's true. I want it to be true for your team. I want my team to have that sort of get ready for the season week one, week two. Talk about that level of discussion because it's not easy if you get an Alabama in the game or a Clemson or Georgia, it's not easy to find somebody who really wants that level of challenge sometimes.