 LGBTQ plus and everybody immediately freaked out because if you hear one in five people say that they're trans or non-binary or gay I mean that's a crazy steep departure from where we've been in American history when we used to say that was less than 1% of the population but interestingly if you start to peel back the layers a little bit I don't think the figure is actually that high I think a lot of it is this media frenzy and this influencer driven push to normalize and make this cool and