 Do they bid on it? Is there some sort of thing where they say, hey, we would like the SEC media days to come here? Well, I don't know if they have to put a package together to draw them in, if the SEC targets these certain places, says, you know, we'd like to go there and try it. I really don't know. I know that's the way it is with a lot of things, but I'm not so sure about SEC media days. But I feel like this one was targeted when they said, we've got Texas and Oklahoma coming in, we're going to Dallas. I knew that was going to happen. We all felt like that would happen.