 It's very strange because it's not like pro sports. And any time I talk to people about private equity and where it would fit, a lot of people around private equity think you can come in and just redo things. And a lot of college sports can't do that because it's tangled into 50 different webs. Each conference has their own television deal. There's sub-licensing deals. There's Title IX. There's this, there's that. There's all sorts of things. You can't just... It's not...