 Our team lives in a noisy world just like we do. Everything is urgent all the time. They need us to say these are the three things to focus on this week. This is the one thing to focus on. So strategy slash priorities, we need to make sure we're communicating that and communicating those weekly. The second one is culture. So our team can't set the culture. It's up to us as the leaders to set it and model it and reinforce it.