 The temptation for me, of course, is to rush ahead because I've been talking about this topic so much. But really, I do understand that a lot of you are sitting out there going, give me a break, human invisibility. Give me a break. Well, it's true. And what we probably ought to do is let Donna tell a few stories that she's gathered from her research. Donna. Okay. Let's see. Where to begin?