 because you can't stay on top of the idea. Your idea loses ground, so you have to attack the person. And when you can't back up your philosophy, when you can't back up your belief and have an argument about that, a healthy, a good, have a strenuous argument. I mean, we yell and scream. We don't scream, but we argue in high voices around here sometimes because we're trying to figure out which play to call to win the Super Bowl. We're trying to figure out which product to put out there to help you folks next.