 I promise you it's a real thing. You know, you can feel it and you know when it's happening. I just think back to, Jim, you're in Texas. You remember when Ted Cruz popped on the scene? I'd never seen a big mo like that ever. It was like all of a sudden he was everywhere. Ted Cruz was on the cover of National Review. I mean, he was everywhere. It was almost like overnight. You can feel it when it happens.