 While addressing the concerns of everyday Americans is the most important for the candidates, perhaps even more important is the platform with which they share their message. While social media has been the largest player in recent elections, this year has proven different, as Meta specifically chooses to step back its political involvement. At the beginning of the year, Meta CEO and founder Mark Zuckerberg announced the company will not push politics as it has in the past, and a recent setting changed all users to stop receiving political content from people they do not follow.