 dump onto the consumer and they're starting to see that now they're not they're not making up for what they're losing on volume on price and so there some headlines i've seen recently as some of the grocers are trying stores not the manufacturers trying to reduce prices trying to and i think banging their own drum in order to do so saying hey look at what we're trying to do maybe you should come to our grocery store have you seen those stories yeah yeah they're they're fighting over consumers and again you're you know you're gonna see consumers that