 So, for instance, a kid is on Snapchat and they want to talk to someone, but no one is online that they know. But they can always talk to the My AI. So they type in their question to My AI and the AI talks to them. Well, guess what? If your kid is just used to texting people all the time, that's not going to feel that different of having the AI talk to them. So all of a sudden, our kids are attached to this AI because it talks to them. It texts them. And guess what? The AI knows what's going on.