 I mean, in Los Angeles, you've got a major team out there, and they've got two 100,000-seat stadiums, and they can't fill them up every week. And poor little old Alabama that doesn't have as many people as just the city of Los Angeles does, we can fill up two stadiums, about 100,000 apiece, every Saturday. And so there's just no... You know, the television market made sense, but from the fan-based deal and the travel-based deal, adding Los Angeles to the same...