 So, I don't even know where we want to start today, so I'm going to go. The big story, and it's been the big story now for about over a month and a half. Bud Light, nice going. Nice going. Yeah, now they're buying back unsold cases of beer. I heard before I came on an ad from a local distributor there in Alabama. Yes. That's the folks that are getting hurt, right? By the stupid...