 It's consistent. It's supportive. It's fun. Where everybody's contributing, they feel like they belong. They feel like they're being heard. And it's just like if you've got a restaurant that you're familiar with and you go in and when they walk in, they know your name. They know that what you prefer. Maybe you've got a special table that you like or they know you've got an anniversary. It's just it makes it so much more enjoyable to go where it's comfortable.