 Because it is damaging. I mean, when you see kids four, five, six hours a day on the screen, but parents, are we much better? I mean, we can get caught up as well. They've figured out how to make you scroll through things, so there's no end to what's next and what's next. It catches that need to see more, doesn't it? There's very, very smart people that are working out very good algorithms to keep us hooked, that's for sure. Do you struggle with it yourself?