 and appreciate the idea. I'm a convert. Yeah, look, it belongs in Atlanta. Atlanta is the center of the conference. It is the center of the business of the South. That's where this event belongs. Now, whether it belongs at the College Football Hall of Fame, which is where it's going to be again, I think you could argue that point, because I know one of your arguments is it just blends in down there. It's not an event.