 That's an interesting way to put it, because my first comparison was Indiana basketball. But Texas football kind of works as well, because when you think of football, you think of Texas. When you think of basketball, you think of Indiana. When you think of soccer, you think of England, like the locations. So you talk about a team that hasn't actually won a championship in many, many decades, and yet it has a ravenous fan base expecting to compete for that every year. I think that's a pretty good comparison.