 Yeah, the people that want to be taken care of from cradle to grave are on one side. And then the folks who are like, look, I don't want to be taken care of. I just want to be able to get after it myself. Get out of my way. Just let me do my thing. Leave me alone. Quit farming me. Quit taking all the things. Monetizing me as a human being. And that's the great debate.