 That's what we call it. And we'll hear a lot of that next week, obviously, out in Dallas. We'll find out about how everybody feels about the upcoming season, the addition of Texas and Oklahoma, which we won't get into that today because we've got a lot of other things that we can get into. But it's there. And you and I, we talked about it some in the last few weeks about where we think all this is going to lead to adding to it. One question that Michael Butler and I had earlier today,