 The point I'm making is cost plus 10% pricing is consistent. It's not, well, we'll lower it this week and raise it next week. They'll get you one way or the other. They play it straight at food. Now, the cost plus 10 across the board, plus the weekly specials that you will see featured right there at the front door. You will save in the meat department. You'll save on dairy products. You'll save on fresh fruit and vegetables beautifully displayed.