 It's pretty easy to be an NFL fan if you live in the Midwest or you live in other parts of the country where you've got large cities. You brought up something earlier. You talked about the lack of attendance at college football games, really all sports, college football, college basketball, whatever, out on the West Coast. I think you're seeing that in some other places, too. It's not just out on the West Coast anymore, and I think that's part of it. I think the NFL has done a better job of promoting itself over the years