 in Baton Rouge and across Louisiana. If I think LSU is going to be good, I'm going to tell you I think they're going to be good. And if I think they're going to stink, I'm going to tell you I think they're going to stink. And I think what that's been able to do, it's allowed me that even when I'm critical, people know that it's not a fabricated opinion. It's how I feel. Now, how I may present things sometimes can be theatrical, but that's the fun part about what we do. But the culture of Louisiana, Paul, is really such that –