 where that's concerned i think the latino community wants to know that we have a plan and that we're changing things up and both of those things are true and they want to make sure that it's consistent it's not just you know here while it's hot and then it's gone you know in a couple of months that we kind of maintain this and um we're doing that along with making sure that our business partners reach out to kind of help them with some business practices that may um