 It's why they're with ESPN now after years and years of having a deal with CBS because CBS did not win the conference, said to them, you're getting a really good deal. We would appreciate it if you decided to extend the contract and give us some more money for that really good deal you're getting. And CBS is like, nah, man, we got a sweet deal. We're going to ride it. Okay, that's fine. But the consequence is when the deal's up, you're not getting it again. And we will go and put more together with our partner that has actually taken care of us at ESPN.