 You may be net $3 million in an Alabama game. You go on the road the next year, you make zero. So $10 million versus $3 million, pretty good math, as well as getting as many tickets as you want for your fans. And Alabama's used that to become number one brand in the country with Nick Saban as the head coach. Yeah, no, I remember very well. And it was that 08 season, nothing was expected, obviously, by the low rankings.