 small-budget filmmakers who are able to do things they weren't able to do before and can tell a story that they weren't able to tell before, you know, or, again, enhancing something or restoring something. But, yeah, there's a place for it. But, you know, you have to have someone's taste, someone's intuition guiding the thing. I love these executives who are like, well, now that we have AI, we don't have to pay anybody for anything. That's right.