 By offering 0% financing for qualified customers or layaway programs. If you're stuck at Idea, they're the people to consult with in coming up with the perfect gift. No matter what occasion you might be celebrating. Whether it's one of those Hallmark holidays or somebody's anniversary, somebody's retiring. Father's Day, Mother's Day, any day. Brian Jewelry will have something that works. Also, as football season gets closer, it's a place where you can find some really exquisite merchandise that celebrates the greatest rivalry in sports.