 Explain how easy it is to participate and see the benefits. Absolutely. That's the beauty of it, right? You don't have to change your entire lifestyle. We're not asking someone to go to the gym for three hours a day. We're not asking somebody to climb Mount Everest. We're saying, okay, take a little. Remember that value pack of Band-Aids we used to get when we were smaller and you had that little round Band-Aid in there? It's, as you know, about that same size. You peel it off.