 in tune with what's happening with the same things that we are. Like last night, the Home Run Derby was going on. I guarantee you there were people in Dallas, Texas who didn't know anything about it, didn't care anything about it, wasn't interested. There's a lot of stuff to do here other than sports. I'm just saying. They might have been at a bar listening to some, I don't know, some acoustic car. I don't know, but there's –