 The reason that's important to you is there's never been less credibility among the mainstream media and you've never had more people turning to people like you who go on and will tell the God's honest truth on every single subject matter and you're not doing it with the fancy buildings and you're not doing it with the high paid executives and you're not doing it out of these newsrooms and these very wealthy families that are in Monte Carlo telling the anchors exactly what to say because it benefits them in some way shape or form. And so the positive out of the craziness of call it the last three weeks