 And that's why you see all these different things from, let's say, the average child is on social media. You know, many of them say most of the day. So what I mean, that one stat seven hours, I think. Yes. So it's it's a lot of hours in the day that kids are spending. You know, by 2023, 95 percent of kids are saying they're on social media. So this is a lot of kids, a lot of teenagers.