 Like it's part of the language half the time. That's something I experienced traveling around as a young kid down in the south where we were here most of the time. Very conservative, no doubt. But when we went overseas or even went to Alaska, it was a whole other world. Granted, it's another state, but the cultural changes just amongst Americans are huge. Well, and this is a deep point Carville is making. Actually, there's a great essay by George Orwell.