 is completely unprecedented, right? In the SEC, Big Ten, whatever, no divisions, new teams, expansion, realignment, 12-team playoff. We don't know what it's going to look like. And this was focusing on the SEC. I am curious what would create the monoculture event, the thing that we all remember for the rest of our lives as college football fans. And I feel like it has to be – like in the SEC, for example –