 But it's one massive advertising conglomerate. So we're all the biggest brands. So you're talking billions and billions of dollars. I put in one pod, and this group creates standards. And then there will be outside pressure campaigns saying, oh, you're putting hateful things on your platforms, Facebook. If you want to solve this problem that we're creating for you in the media, why not just accept an independent fact checker or standard bearer? Oh, and by the way, we have one furnished for you. Here you go. In-house.