 It angers them and angers me that you have to spend more. For example, the whole idea of this notion that Senator Casey talked about, shrinkflation. Senator Casey invented it. Same price for a smaller bottle of juice or something. For example, Stickers Bar, they did a thing. It's like 20% less for the same price. That's corporate greed. That's corporate greed. Greed. And we've got to deal with it, and that's what I'm working on.