 Because the bad guy is the guy, the supersized guy. You know what I mean? The guy that came up with supersizing at the fast food joint. He's the guy killing everybody. He's having heart attacks. I buy the big bucket. Well, we're going to be the bad guys for doing this because people are going to get fat. We're going to get rich. But they're going to get fat and they're going to be in bad shape. They're going to have cholesterol and heart problems. There are a lot of places you can eat and have the same problems. So I'm not going to.