 really. And I guess Deion Sanders is kind of that right now, even though he's just a coach. But Arch Manning could definitely be that. Look, we know the numbers when we write a story about Arch Manning hopping into EA Sports or doing a Sugar Bowl thing. A lot of people read it. A lot of people are interested in it. You need interesting people and characters to grow your sport and get it in front of new people, which is what everybody wants to do.