 Jason, how about you? Anything naturopathic that you've been involved with? Absolutely. And I probably wasn't this way even three to four years ago. And through the, like I said, we put these characters into a story and they played things out in a way that I could look at from a third person point of view and say, well, maybe that's a good way I should approach something. And would you believe it? I mean, well, you'll have to, I'm telling you.