 Well, this one's going to be a lot more expensive than that to some kids. The Georgia Bulldog football program, the athletic department, they are here in Dallas using media days for what it should. You coordinate what you consider a positive piece of news to match your coach appearing in media days. Now, for most schools, it's something in a little more traditional manner, a contract extension. For instance, July 17, 2023, Vanderbilt announces new contract for Clark Lee.