 And it's, you know, they've raised the cost of being there from a media standpoint. It's not nearly as easy to get to Dallas as is to Birmingham or Nashville. And, you know, and you've got to stay longer. They've extended it. It's four full days of activity now. Right. And so they divide it. You know, it used to be it was three. Now it's four. Well, if you're going to start at 9 o'clock in the morning in Dallas...