 You're seeing that with the Big 12 this week. They're in Las Vegas doing their media day, which there is no team in the Big 12 in Nevada. But now I've covered, you know, when we were doing the Mountain West Conference, Lindy's had the only Mountain West Conference publication that's ever been done for four or five years. It was my baby to take care of. They also, the Pac-12, would be there at the same week. And, of course, Oregon and Oregon State, you know, were Pac-12.