 But that was just about football and grades and numbers and all that. You're a businessman. You have to be part of that now. Talk about the important partners with USA down, South Alabama down there, and then also Reese's. Yeah, no, those are, thanks for teeing me up there. No, the South Alabama is such a great partner. You know, the game changer for our game, our game looks a lot different now because it's at the new stadium. We loved the history at old lad stadium, but that was an 80 year old facility. Now we're in a brand new facility and that in our game. And again,