 And they were showing up in increasingly large numbers. And when you talk to some of these fans or found out where they were from, they were from some of the outlying areas that did not have a major league team. They were from Louisiana. They were from Arkansas. They were from Kentucky. They were from places like that that didn't have a major league team. And they got hooked on the Braves by watching on the telecast. So it became kind of a national deal.