 And once you've got that set, then you as a leader need to be sharing a story, if not weekly, very regularly about that. So on another project I was working on, I interviewed Frank Blake. He's the retired CEO of Home Depot. And he talked about this. He said when he came in after Bob Nardelli, Bob Nardelli had gutted the culture. Yeah. Recognizes one of the top five worst CEOs. Yeah. For culture in particular. GE guy. There's stories there. But please continue. Oh, my goodness. So many stories came. That's a whole other show. Yeah.