 On top of the fact that the inflation numbers that we've had that were such a huge spike over the last three years, I mean, over 20 percent now increase in the average level of prices. But in many cases, in other areas, as we know, and you and I have talked about this for months and months, that the U.S. consumer and wage growth and the percentage of discretionary income that they have in order to pay for all of these things they have to pay for.