 We give all the credit to the competitive eating to Joey Chestnut, that he was the greatest competitive eating champion of all time. He won 16 championships at this. He did not participate this week. He ended that because he made a deal with Impossible Foods, and that broke the arrangement, you know, because Nathan's wants exclusivity in this, and you're not supposed to endorse another hot dog product. He did. They make vegan dogs, by the way. So he couldn't participate. So this other guy wins it. The other guy. He sold out to vegan dogs?!