 Like the average person, like a person that, you know, let's say they make like $30,000 a year. Like, their mind is not going to be changed by Amber Rose or celebrity or talking points from somebody that got like a thousand times more money than they got, you know? I think we're talking to the wrong people. Because we already know what we're going to do. But it's those other people out there. I don't think we know what they're going to do. And they might just do status quo, you know, just.