 If you look at the top six, seven, eight sports, the amount of waste and excess in college football is almost on purpose. Well, how tall does your waterfall need to be? I'm going to pay this much for a recruit that's completely unproven with no ROI guaranteed. Private equity is going to come in and be like, here's $300 million. I'm going to need at least $400 million back in 10 years. That's how it works.