 total life changing things people have to do. I mean, many people may join a gym membership, but then they don't follow through or they may, uh, have good intentions, but they don't because it's something that's hard to, to implement, uh, and their frame of mind and maybe their attitude. Maybe they do have a little depression or procrastination or something. They, they, they mean well, uh, but they can't seem to stick with things. And that's what's so easy about the life way, uh,