 means that you pay the same amount for a bag of chips, but there are fewer chips in the bag because everything's more expensive for the people making the chips, the potatoes, the transportation of the potatoes, because gas prices and energy costs and running your plant, your facility, more expensive, employees more expensive, their insurance more expensive, everything's more expensive. And so naturally the price of a bag of chips is going to go up. But here's Joe Biden on the Snickers bar again.