 Deny yourself, not your agenda, mine. Cross, instrument of death. And then he gives the reason. It's gracious. It's kind. It's hard, but it's kind. For whoever wants to save his life will lose it. But whoever loses his self, for me and the gospel, will save it. I mean, if you want to control your life, you want your agenda, you do your thing, you want your temporal bread, you'll lose your life. What good is it for a man to gain the whole world and forfeit his soul? Or what can a man give in exchange for his soul? I mean, he goes, it's illogical.