 leading to sort of that interest as well. So you were at Big 12 Media Days, and Brett Yormark has been doing a lot of very progressive, forward-thinking things when it comes to growing his conference. No league. I mean, they've had an incredible amount of momentum. They've kind of passed the ACC from a football standpoint and are sort of looking forward. What are some of the things that you think the Big 12 will implement that could then sort of spread throughout big-time college football?