 Well, I think when Arkansas made the move to the Southeastern Conference, it was looked at as one where they could be competitive and probably more financially beneficial, as Scott told us. But back then, I think it was geographical as well as regional, and you wanted matchups, rivalries that made sense moving forward. All of those came into play, some maybe not so much as others. But now I do think that it's gone to be about 90%, 95% financial.