 tenures at Notre Dame kind of fell off a cliff. And so Marcus Freeman enters a pivotal season. If he's able to get to the playoffs, which he should with this schedule that the Irish have this year, to Army-Navy, you get Army-Navy and they're playing an FCS team for the first time. There's a lot of pressure. So if I wind up where Notre Dame somehow makes it all the way to the championship and they're playing an Ohio State or they're playing a Georgia, I think that would get a ton of eyeballs.