 Last thing, I've used Alabama as, I mean, ground zero for the Amex-weary college football fan. They were the OGs in the late 00s with the week one neutral site games, and their fans started paying, and then came the playoffs and the SEC tie. Like, Bama fans had three or four different things to pay for every year. Now they got a trip to Wisconsin. How do you think they're going to represent up there?