 Yeah, very true. And setting the tone. Of course, we're in this ministry. You talk about radio. That's what we do. Well, we do media. That's really our name, Intentional Life Media and Family Life Radio. We do radio, and then we do all sorts of things online, content through our social media and through our podcast, because we believe in the power of communicating that which is going to lift up and help. And you're right about music.