 And folks in the travel world, they all talk about the Blue Lagoon and so forth in Iceland. And we're not. That's fine. But you don't have to go to Iceland. You can come here. You're going to get an unbelievable experience. You're going to get those therapeutic pools. And these pools here do not get that same notoriety. Hopefully, now that the show is heard around the country, they will a little bit more.