 Oh, oh, like literally verbally. Right, right, right. But people these days need to hear those truths, even though maybe five or ten years ago we would avoid them because they've got to be shaken out of their sleep. Yeah. We've been asleep. We don't want to hear about it. Some of the things we talk about on this show from time to time, people need to hear those things, even though we're kind of like, I don't know if we should...