 So, Jesse Simonton joining us here on 3. You made an interesting point about how it's been segmented, the game is segmented, but if you look at the TV ratings across all of college football, there's more Michigan and Ohio State and Notre Dame and stuff in those ratings nationally, which I think Chris Fowler famously went on a big rant on game day saying, look, what's best for ESPN is teams from all over the country getting into the playoff.