 As I've come up in this business, and I know you have too, Graham. We've been in it for a long time. You and I talked about this yesterday, how we have been down here or there or wherever the media days have been forever. Been doing this for ages now, it seems like. We were young guys when we started. Now we're old. We're the old coots. But in my business here, being a young kid when I started in this business,