 One side doesn't like to lose. The other side loves to win. That's what I tell people about the Southeastern Conference when I go outside of our footprint, and people say, what's different? Why is it so this and that? I said, listen, it's easy to describe. We love to hate more than we love to love, and that's it. And I think that probably epitomizes that phrase right there as people trying to say you're not our rival basically by saying you're not on our level.