 You know, I think that the part of it that's frustrating is I don't want to have 200 subscriptions to a bunch of different. You know, you're always talking to your friends and going, oh, I just saw this great show. And then they'll always say, oh, well, I don't have that service. I'm not subscribed to Paramount. I've got I've got this other thing or I'm not subscribed to Disney Plus. I have this other thing and this other thing. I have Netflix.