 He just went right there in the epicenter of everything, said, hey, I was walking around your city, I was checking things out, and I saw that you have all these gods you worship, but there was one altar erected to the unknown God. I think the idea was, hey, in case we miss one God, let's just erect this to the God we missed, right? I want to talk to you about the God you don't know about, bringing me to my second point. Paul was culturally relevant.