 somebody's going to step in and fill that vacuum. And right now, Kiffin and Texas are two of the bigger brands, two of the bigger names that are doing it. And oh, by the way, they both are going to be really good at football this year. That's the other thing. Colorado is interesting. Gravitational Force, Deion Sanders, you know, Shadur Sanders and Travis Hunter are great players. They're not good enough. They're not good enough yet. Yet not good enough. We shall see.