 It is. You know, this market is constantly moving. It's a very dynamic industry that we're in, whether you're at the consumer level or you're at the franchisor level like us or even the large independents. And that is, there's key indicators that really drive our industry, and that's the economy, obviously. But it's also, you know, interest rates, and it's about borrowability, it's consumer confidence, it's GDP, it's all these things that we see. And this year especially,