 And so people, what they do is they buy groceries back in 2020. And then they go back and they look at the history of their grocery purchases. And then they put the same order in 2022 and they see the grocery prices have absolutely skyrocketed. And this woman wrote on social media, said, my husband and I were talking last night about how 12 packs of drinks is $9 now and how in 2020 I used to buy them four for $10.