 from the coming-of-age ceremony with their mom, that their mom has a piece of the medallion, and they have a piece, and they wear it. And then the thinking is eventually the mom will turn it over to their future wife, their piece of the medallion. Awesome stuff, yeah. And to me, that's sort of the process. Yeah. And so we get to cover both of those. Well, that's awesome, and I love that because when...