 and modern era of college football and television were coming about, how it kind of unfolded. Brendan Steedbergen, the author, of course, of the book, Respectable Roughnecks. You can catch him all over Twitter and, of course, the podcast world as well. It's where I live, Brendan. So thank you so much for giving us some time. We do appreciate it, man. Hey, thanks for having me. I appreciate it as well. Good stuff. Missouri living in a different neighborhood. That is the goal. That's the goal. It's a very hard thing to do in college football. Oregon has done it.