 The incentives, et cetera, et cetera. Look, I will agree, going back to Mercedes, that was a great coup, and we needed a kickoff. But I've always been one of the people that believe, look, if it's good enough for the goose, it's good enough for the gander. Create incentives that everyone can take a part of, that every little business. 50 people, you're right, 50 little businesses who add...