 We're getting close to week zero and then week one. When we get to our stadiums, we get to our tailgates, we get to our friends, we hear the fight song, we see the colors, everything goes away for three and a half, four hours, and then that season. And then those TV numbers come out. We know the NFL is the king. They're in a galaxy far, far away. But second is college football. Ahead of the NBA, ahead of Major League Baseball, ahead of NASCAR,