 All right, we have to be transparent. Everybody knows this. It's modern day. We're college football fans. A lot of it has to do with big, giant Ed McMahon checks. You have a sponsor that has stepped forward, and that is how you get things done. Hey, tell me why it's going to be worth our while to not play this on campus, and you can do that in part because of the sponsor and the tickets and the TV. Well, Aflac's been more than a sponsor. They're a great partner. We created the last year when they came on to –