 And this is hard for some people to call themselves what they are, to see themselves as they are. I mean, this is counter to culture today. We're told things like, you're more than enough. Self-love is the greatest love. You're a winner. At our games for our children, you know, we don't keep score because everyone's a winner. Everyone is not a winner. There are losers in life. We're not all that in a bag of chips, as some think.