 And this is not what they were, you know, schooled to do. No. So many of them have become very good at it. There are a lot of guys that do this, coaches. And you know who Dan used to be at Mississippi State? Mullen. Mullen is really good. He's one of those guys that I like and I enjoy listening to. Well, I always thought that Gene Chizik was good at it. And Gene Chizik does a good job. I mean, they can talk. But there are some little things, nuances about the business that are a little bit different that you are, you know –