 Because what they are doing at Ole Miss, the way they are doing it to try to blend modern portal roster management with recruiting and good coaching and bring a quarterback back for multiple years, they are trying to do something that has never been done before. And because Lane Kiffin has his own gravitational force, everyone would watch. And if you're asking who that – like Lane Kiffin over Tennessee, fascinating. Lane Kiffin over former employer Alabama, fascinating. Lane Kiffin over –