 college football. First, lay out for us some of the reasons why this is even being discussed and why some folks want this, feel like this might be a good idea for the future of college football. Hey, Cole. Yeah, I think that's a good place to start. So we've got this big antitrust settlement that's in the process of happening that's going to really reshape the model of how college sports looks, probably starting next fall, as long as everything goes to plan. And part of that