 go out of their way to promote or to but at the same time i'm just i'm i'm serious i don't like the way they do it uh with the big 10 they try to make it bigger than life and and i realize the sec to some degree does the same thing but and i know lucas oil stadium is you know they it's not like they put them in the middle of the 50 yard line and then everybody sits in the stands i understand that