 You know, quality of life is, at the end of the day, that's really what's important to all of us. Sure. You know, you lose all quality of life, then, you know, you start losing the want to be here anymore. Right. And... Well, and you've got people who are living longer and longer. Absolutely. And there's a great need for this service you provide. Absolutely. And, you know, I'll tell you another thing. I mean...