 And I saw a story involving a player. Now, every conference has their media days. And way back in the day, Mike Slive said something about, do you all remember? Mike Slive, of course. Do you remember there was a quote? Maybe you never heard it. But Mike Slive, at one point, he said something pretty close to, I don't care if we have to start ours July 4th, we're going to be first. Well, okay, we've kind of moved on past that. Big 12 is having its media days, and there's a story.