 I think they're definitely realizing that the woke is not selling like they wanted it to. And they're bringing businesses to make money. So they're going to cut out the stuff that's not going to bring it in. Seen a lot of that happening already in the past week in corporations all over the country. And that's a topic for another day. But this past week and got buried. Normally, it's kind of a big event. Another one of Hollywood's self-congratulatory moments. The Emmy Awards. And let me run this by you.