 I was approached about starting a festival. I really didn't understand Christian festivals. I realized looking back on my life that when I was a freshman in high school, I was at one. A church family had invited me along. You could camp there. I loved camping with them. I remember being at this event and thinking, what is this? And some guy's playing a piano up on stage. Well, all these years later, I learned that that was Michael W. Smith. And so in 05, I get...