 Yeah, that's an interesting question, and you definitely have to love it. It's a labor of love, and I've loved SEC football for as long as I can remember, and when I thought, you know what, I think there's a story there, an interesting narrative that can be told, it was fun. It was fun to do the research and talk to folks and write the book. I'm not going to lie, there might have been a few mornings where I woke up and looked in the mirror and thought, I don't know if I can write today, but