 And people just let, you know, people are willing to do that. People will pay for a subscription service to Netflix or Hulu or whatever, and they never watch the channel like me. I do it because the kids want it. But it's a charge every month. It just comes off. It automatically comes out. You don't think about it. It's just 10 bucks, right? Well, when you get enough of those, those people are raking in the dollars, right?