 And then I turned it into a book. Yeah, it's great. And so that is what we have today. And we're going to get into what the roles of author versus editor are likely after the first break, because it's key to understanding the concept you present. But Wills, you use it in your executive coaching here locally. Unfortunately, the one of your clients who was supposed to be able to join us got down with the COVID this week and is not able to join us. Tell me