 There's a lot going on. SEC media days, it has evolved over time. Again, it used to be three days. Now it's four. There's certainly speculation one day, maybe not too far away, it'll be five. SEC media week instead of days because the conference has just gotten bigger and bigger and the interest in the conference has gotten bigger and bigger. It's the kind of conference that sometimes people even write books about. And so right now we're going to be joined on the Duncan Newsmaker line by Colby Newton. He has written a book called