 And members of the government and other commentators are starting to wake up to this. Another I'd recommend, we've played him before, is Mike Benz. Brilliant. He really got into the use of these techniques in foreign policy to where there are, say, the government leaders, but then there is this whole group of corporations that are ready to, you know, that slipstream that they create or that draft that they create. So the government goes in to, say, Ukraine.