 All kidding aside, Atlanta is the cultural center of the conference. To me, this year, people don't necessarily follow basketball tournaments the same way they do this. But the basketball tournament in 2018 went to St. Louis. It had no business being in St. Louis. I covered it. It had no business being there. But it was saying to Missouri, welcome to the conference. We're going to throw you a bone. So for the Texas and Oklahoma people, it's like, okay.