 I mean, it really heats up. And being around you during that time when it heats up, a lot of the dirt and the yick-yick that comes with your life heating up, people don't really want to get around you because it kind of comes off on them. Your reputation may be being attacked and, you know, like hanging out with you right now. It's not true, but you just find a lot of people start not returning your calls and can't figure out why.