 And that's what they're doing. They're opening it up. And Kid Rock, by the way, listens to your radio footprint as he drives through all the time, particularly during hunting season. Him and Hank Williams are friends. They got land down in Pike County, Crenshaw County. And you'll see them at these gas station delis, whatever. People will make a picture of them and stuff. Gas station wieners right off the wienerisserie.