 Well, thanks for having me, Brandon. I would say I would turn that upside down and say, I don't know if there's something that would garner the eyeballs of everybody in the country because of the way this sport has been so fractured in recent years. And the South has kind of dominated the championship landscape. I think you have lots of folks on the West Coast and otherwise that are kind of rolling their eyes. I would just kind of throw out, though, what if Lane Kiffin –