 So there was business and then it went away. So his story really resonated when we watched it. So I think people, if you want to know more about him, watch it and see. I have this little bell. Not a real alarm. Just this little tinkle, tinkle, little tinkle bell. And it should. I think we should all have bells. We've gotten burned too often. That I'm like, okay, who decided that...