 The Rose Bowl environment, that scene, the setting sun, that can look special. Is it better than everything else in college football? Because it has one day where it's special and the other days it's kind of sad, frankly. If you look at who USC and UCLA are playing, it could be good. But otherwise, if it's not that game or maybe just maybe a big-time opponent from outside, otherwise it's pretty pathetic watching UCLA play in that stadium most of the time. And then we get to number three.