 You better, you know, do the right thing. You know, you better not get yourself in trouble. Of course, that's the way it is with anything. But now that you want to capitalize off of your name, your image, your likeness, you can certainly go down real quickly with that, and that'll be the end of those type deals. And ask any pro athlete who's made mistakes. Sure. You know, a lot of people glorify Kobe Bryant. You know, I know he's no longer with us. But you might recall, you know, he was the poster child, poster boy for –