 But what ended up happening as a result of the Depression was to generate new sales. The annual model of the car came along. And we see that in computers. I mean, I know people that are on their, you know, 10th iPhone. And I ask them, what are you doing with that? Why do you need a new phone? Well, it's smaller. And it's the latest. Yeah, yeah, yeah. You know, it's like fashion is kind of a crack.