 Yeah, and it hasn't been quite right with Matt Rule since he was at Baylor for five minutes. He's a good coach. He can run a program. He can create things. He can do it at places like Baylor and Temple where maybe it doesn't work. You're right. It is now like every year, it seems by the minute I look in the rear view and the Husker football brand mattering, the product actually being impactful to how my season goes,