 We're talking about college football is now professional football. We've torn the Band-Aid off. Graham, it just is. I love college football and the passion that goes with it, but they are now, I mean, we're a semi-pro league. Are you okay with that? I'm fine with that. I'll take college football almost in any form. There are times that I think back that I kind of wish it was a little more innocent and simplistic of,