 But they're laying the groundwork for people to be the first person that comes to mind. Yes. Top of mind. That's right. That's the phrase, top of mind. And they absolutely did that for Barack Obama. And people can say that it was some grassroots deal. No, it wasn't. Absolutely not. Whatever out of Chicago has been grassroots. Let's go out to Kilroy. Kilroy, welcome to the program. Thank you for listening.