 I got ESPN, and I'm watching ESPN right now on a huge screen three inches from my face. This is right in front of us. And this is tough to watch, by the way, this close. I never knew that Cole Kubelik's head was that big. You were never willing to go to a movie and sit on the front row, which is what we're doing. Look how big that melon is on this guy. Yeah. But they're doing just a feature on it right now. I see it on the SEC Network. We have wall-to-wall. We're not getting that. Why? Because this is an SEC country. That's why.