 uh... kept uh... comcast or satellite television or computers or anything like that where people could watch any game they wanted to so the only game available to them during the week of the week nights was with the braves game and uh... a lot of people watch because they were just baseball fans and when they watch they get kind of hooked on the team whether they were of initially fans are not they did and we began to notice that uh... well three or four years into the into the uh... cable television experiment