 Say it, Cole. Say it for us, brother. Here's the thing, Fred. There's a lot of what you're saying that's accurate. But also keep in mind, this is evergreen right now. This is changing every day. We don't have 40 years of experience in NIL. We don't have 20 years of experience with collectives. We don't have 20 years of experience with realignment and how it's going and what's happening. This is all new and different each and every day. And it's going to change again, by the way, by the time we get to the next football season, not this one coming up. So...