 We'll begin with Brandon, who's Zooming in. Brandon, thank you so much for your time. Welcome to What's Working. Cam, really, really excited to be here. Thanks for having me. And Will, sitting across from me, has driven in from across the bay here in South Alabama. Thank you for your time, and welcome to What's Working. Thanks, Cam. It's great to be here. I'm glad you're here. I'm glad we're all doing this. Let's start with you, Brandon. Talk about this book and...