 So, it's easy. In fact, when I was at the beach, there was a designated smoking area. It was a circle with a green circle saying you can smoke here. There was a guy sitting there. I said, well, I'd like to join the leper colony. He laughed because he knew exactly what I meant. If they try to do that, if they create concrete links between drinking and cancer, they're going to have a very tough time selling that because most people do drink.