 So every school started doing that. And so we would hammer. When college football programs, the elite ones, it was like the Olympics. Do you know why the Olympics are going to be in Los Angeles? David, when are the Olympics? Is it four years from now they're in L.A.? Is that right? I think it's 26. Yeah, 26. Oh, yeah, two years from now. Do you know why they're in L.A.? Do you know why they're in L.A.?