 Half your body weight in ounces of water a day is adequate hydration. And I mean water, you know, other things you can have, but at least half your body weight in ounces of water a day at a minimum. And especially in this hot sun, you might want to do more. Well, we've kind of jumped ahead. Let's tell the listeners a little bit about the founder of the company and kind of the significance of his just amazing kind of brain he's got.