 He has what I would call almost psychosis about the end person. He can't get that woman who is struggling to pay her bills and has been lied to by everyone and their grandma about how to handle money. And he's got an answer for her. And I have the same obsession with people's marriages. So you have that. I feel like you're looking at a lot of Instagram telling you how to flip this and ROI this and get the money there.