 And he went through all the different reasons why. He said, well, you can sample everything. You can take a computer and recreate everything. You don't have to do it in the studio, so we lose the creativity. It's too easy to put them out. We're popping them out too fast. And he also said that it's too easy to go buy it, too, that we don't appreciate the experience of music and albums coming out because we used to run to the record store and use our money to buy it. Now you can get anything you want for $10.99 a month on Spotify. Look, when I walked in TGNY...