 Until folks say this is not just all sad and tragic. This is just not acceptable. I don't want to be around you. I don't want to associate with you. What you're doing is evil and wrong. And it won't be like some rando. It won't even be a talk radio host or a mayor or a pastor that probably gets that through to somebody. It'll be probably somebody they actually care about and love. It's the only way that sort of change happens.