 And it's like you look back now and you think, man, how wrong was that executive and how right was CBS to go all in on the league? Those things all coming together with what you're just talking about, where it wasn't just Alabama anymore. It was Florida, was Spurrier, Tennessee got things going. And then you bring in Nick Saban and Urban Meyer into the early 2000s and it really rose it up another level. So you go from what you talked about, Herschel Walker in the 1981 championship to think that the