 At least that's the conventional wisdom. You sometimes got to start to entertain. Well, maybe some folks just don't care because they're so messed up themselves. Well, there's a lot of those out there, Joey. You know that. Or they care, but it's in a very reactive, emotional way. And it's not... The small steps that lead to that big thing, that big tragedy... Well, a lot of times those small steps aren't taken. And when there's something big happened, and I hear it all the time, the last time I remember my son or my daughter, we were playing...