 They've sold out three times already, and they have a 15,000 person wait list for these croissants. They even have caught the attention of Tom Brady, who's eating these croissants. The CEO of the company says, we know this can be better for you, and we're not going to have to give up anything to do it. You can still indulge that thing you've really been craving, and it won't make you sick.