 Because you know you have to have that bankroll, and it comes with the revenue and the media rights. And if you're not going to have that, then you're just not going to be able to play in the same ballpark as a lot of these other schools are. The Arkansas thing, listen, I'm with you. Tyson Chicken, the list goes on of Fortune 500 companies here in Fayetteville. But just because somebody's got a billion dollars doesn't mean they want to give it to you, Fred.