 Couple more minutes with Gary Stokken. He's president and CEO of Chick-fil-A, Peach Bowl, Aflac Kickoff Game, all the games that we love in the fall in downtown Atlanta. So proliferation, imitation, it's got to be a nice little compliment, I believe. But I was talking about this yesterday, that in 1983, that was the first year of the original Kickoff Classic. And it was so popular and well-received that suddenly about five, six years later, we had a game in Anaheim. We had like all these other games started coming.