 And this is tough to watch, by the way, this close, because I never knew that Cole Kubelik said it was that big. You were never willing to go to a movie and sit in the front row, which is what we're doing. Look how big that melon is on this guy. Yeah. But they're doing just a feature on it right now. I see if on SEC Network we have wall-to-wall. We're not getting that. Why? Because this is an SEC country. That's why. Oh, wow. It's not. Yeah, you're right. This is Big 12 country. It's still Big 12, maybe even a little Southwest taste of the old days in there.