 there is some sort of movement in YouTube. The goal is not entertainment. The goal is simply attention, attentional capture, just retention by any means possible. And that, that I do think is different. And in terms of your question about how often kids are actually watching TV, you know, one thing that's important to note is that very young children have always watched a lot of TV, you know, for a long time, this was, it was often kind of background TV, right? They would sort of watch,