 That makes sense. Anything. So if you find that you're not drinking enough water, try making sure that you have it. There's something to enjoy, like wanting the cup that it's in. If you like the cup that it's in, if you are forcing yourself to use a cup that you just need to use and you don't like it, you won't drink as much from it. So like the difference between drinking out of a styrofoam cup versus having your little...