 You know, it's nothing is ever totally new whenever we talk about media and kids and the way we fear it and the way we are attracted to it. But something about that, something about the you know, again, this process of just raw attentional capture. It does seem new to me. Talk about what you learned about this distracted Tron, which sounds like a fake thing made by an evil corporation like on the Jetsons or something. What does it do?