 of that radio station the manager when i first put kerm on the air and he called me and he said you know kermit he said there won't be anybody hardly in northwest arkansas that even knows you're here and uh you know you you hear those kind of comments when you first start out it's kind of like the business people in downtown rogers who said we'll give them 45 we'll give them uh six months and they'll be out of business whereas we had 45 years as far as that goes uh