 My mom once told me that they picked Ira over the alternatives because it sounded less Jewish to them. It just goes to show how completely, utterly Jewish their entire world was back then. I've heard all my life what a kind-hearted man Isidore was and a soft touch, which brings me to this next story we would hear now and then. During the Depression, when everybody in the neighborhood was broke and buying on credit, Isidore set up a system where every customer would have a little book