 Because it's easier to drink them quickly. Coffee, you don't have that desire to just drink three cups of hot coffee right back to back. Right. Right? But even iced coffee, you're more likely to drink more. But you tend to drink more liquids if you drink them through a straw. Studies show that. Well, yeah, that was actually kind of funny because you know who Ray Kroc is, right? No, I don't. He was the new founder of McDonald's.