 of that radio station, the manager, when I first put Kermit on the air, and he called me and he said, you know, Kermit, he said, there won't be anybody hardly in northwest Arkansas that even knows you're here. And, you know, you hear those kind of comments when you first start out. It's kind of like the business people in downtown Rogers who said, we'll give them 45, we'll give them six months and they'll be out of business, whereas we had 45 years, as far as that goes.