 not just a cheaper option or not just environmentally friendly option. Yeah, no, you're right. I mean, you had a quote from Enrique Penalosa earlier, you know, like the mark of a good city is not where the poor own cars, but where the rich ride transit. It's a challenge. I mean, anytime you change the status quo, it's a street fight, you know. I mean, you could have a job for life if you stick with the status quo, you know. And I certainly saw that in New York City, you know.