 So I think one of the interesting parts of this is that you start with your grandmother, who we've talked about, call me Bill. That's because you called her, what did you call her? I called her Granny. Yeah, and she's like, no, call me Bill. And so now you go with call me Bill. But that led you to understand that sometimes your clients, your people at Chastain Financial that you're helping may not always be super agreeable with your thoughts. Right.