 of those kids are. Although, you know, I think anyone with small kids can know your kid doesn't have to be older, you know, particularly verbally sophisticated to insist on wanting, you know, my, my kid would only eat granola bars if they had Grover on them for a while. And this was before she could talk clearly, right? Like the signaling, the signaling of, of attractive consumption and sort of aspirational consumption. You know, it has been my experience as a parent of very young kids that that can, that, that happens basically at the, you know,