 But how do you know if you are in a position to help? Or if you just straight up can't? That's a conversation that can involve a lot of guilt and shame. Is embarrassed the right word? What's the feeling I'm looking for? It's hard to not look like, ugh, not seem selfish. You're Scrooge McDuck. Yeah. Right? You don't want to seem like you're Scrooge. Or bring up cultural baggage.