 Your memory and some of your experiences, that's what this is all about here. And also when we're talking about technology, social media, etc., etc., it's not just the top ten trending stories and the people, the celebrity gossip, but there's the actual functioning of social media. If your last social media scroll was in the past day, you're one of the more than half of Americans who say they've used social media in the last 24 hours.