 Check the backseat. Check the backseat. Come here. Check the backseat. Gets in your head, right? Good. Because every year, dozens of children are forgotten in the backseat of a car by a parent or caregiver. All never thought it could happen to them. But with changes in routines, distractions, or a sleeping child, it can happen to anyone. Parked cars get hot, fast, and can be deadly. So get it in your head. Check the backseat. A message from NHTSA and the Ad Council.