 You're in the middle. Yeah, I'm kind of in the middle. I'll give you middle age. But I do have to work hard to keep up with all this technology and stuff. But it's so relevant to my business in so many ways. And I find some of it to be very useful. I find some of it to be a complete distraction, a waste of time and money. But the reality is to stay relevant in any kind of sales industry, you really have to know what's going on and see what is useful, what can help my customers, what are...