 has been skyrocketing. I remember we brought that chart to you one time. I forget who had done it. Showing the difference in the generations. How essentially the older generation now, it's 1-2%. And it just, as you got younger, the numbers were higher and higher and higher. And you got to finally the youngest people they had studied. And it was something insane, like 25% of them. Why? Did something change? Is it in the water?