 But is that hard? Like, is there a moment? I'm imagining a moment in my head where it's like Team Sam Smith and you're at the table and you have, I know it wouldn't be this, but you have like a CD player in front of you. And there's a big boardroom full of people who work either for you or you, you know, work on the label and stuff like that, you know. And they're going, okay, what are they going to play for us today? And you go like, all right, I know you think you know me.