 KYCA presents another Frontier Day story by two-time saddle bronc champion at the world's oldest rodeo and general manager Jim Dewey Brown. The year was 1913 and the first time the July 4th celebration was called Frontier Day, singular. In 1914, the term became Prescott Frontier Days, plural. Gail Gardner told us that steer roping was outlawed in those days because cowboys were practicing too much on local cattle, especially dairy cattle.