 So this is a unique, quirky kind of programme made by the World Service and aimed at just a handful, essentially, of listeners. And everybody else who's hearing it is almost listening in on a private conversation. So tell me, what's the justification for making it a broadcast programme, Richard? Well, that's a very interesting question, because if I went to the editors at the BBC World Service and said, I've got this idea for this radio programme, we'll do some messages, we'll mix that with some music requests...