 have fun doing it. And yeah, the look, well, it doesn't matter. Look on anybody's face that has won something and accomplished something is just so precious and so sweet. And they are so excited to go out there and do it. I mean, it is just the highlight of their day. Yeah. Real cowboys. Oh, yes. I thought it was one thing that was interesting is we were talking about Harry Bold and we were talking about the Cowboy Channel. I think it was one thing I was going to mention. So