 This big round of government spending for Arizona cities, it's billed as water conservation. But that might look a little different than you're imagining. The cities cashing in say you can only install so many low-flow showerheads and convince so many people to rip out their thirsty lawns. Cynthia Campbell is a water advisor for the city of Phoenix. At some point in time, there does have to be a recognition of the scope of the problem as such. You just can't conserve your way out of it.