 And maybe part of that is because, you know, they are impractical and, you know, they bring some spice to our lives. But I think the Lab Diamond product, given that it's priced so much less than an equivalent natural diamond, I think that's, you know, going to potentially bring, you know, a whole new consumer to the diamond jewelry space. That's Paul Zemnitsky, a diamond industry analyst. Thank you so much for joining us. Thanks for having me anytime.