 You're getting a great source of information about our community, about the people that are working and living here. And you start going, you know what, this is really a valued service. And that's the great thing is you've got a partnership here. And I'm a big believer in partnerships because the one thing I realized early on in life, I can maybe do a lot of stuff on a very limited basis. But when I start partnering up, it's amazing what we can do when we pull our resources together.