 It all comes down to storytelling. I mean, I think everything, even the advertising I do and the, you know, from corporate productions to long form dramatic sort of stuff to short, you know, period pieces, things like that. I mean, regardless of what you're doing, it really comes down to story. And I think that sort of carries everything that I try to do. I'm not out like trying to find little pieces of bits of work to do, but it's more about the bigger conceptual things that,