 Right, exactly. So yeah, I mean, we did like over 80 customer interviews, very in-depth interviews when we were figuring out what the top pain points people have in order to choose our features and determine, you know, what exactly this, what is the best user experience for people? But you're right. People are not going to compost religiously if it doesn't fit in their lifestyle, which is why we've tried to create an experience that's