 In the old days, put it on shelves in record stores or would distribute it, put it up on Spotify, put it up on these platforms. Distribute, sorry. Go ahead. Yeah. So there was finally one distribution label that was in Toronto that was like, we're edgy. We work with a lot of edgy artists and I listed a few and I was like, yeah, like, okay. I don't really think being Palestinian is edgy, but go off, King. Let's do it. And I don't know what conversation they had. I flew to LA, like they said, to sign a distro.