 They think they're impervious to it. They think, well, that marketing doesn't work on me. I'm a science guy. I only look at that. Oh, yeah, really? And then they look at the data, and this is the influence that they had, and they didn't even know they were being influenced. Johnny Bowden is our guest, johnnybowden.com. The book is The Great Cholesterol Myth. Johnny, have you seen the Netflix series Painkiller starring Matthew Broderick?