 Why is it so important that they don't let this go? In this particular case, this woman, her children have been trying to get her to do this for the last four years. Now, tell me why, if you continue to let it go, what happens to your hearing if you continue not to correct it by putting in a hearing aid? It's just like anything that's medical. If you catch it early, it's so much easier to treat, stage one versus stage four.