 pithy, evocative words. America, I guess, is not a Saxon word because our continent is named after an Italian. But, you know, that's the name of the country. What are you going to do? Make America great again. It paints a picture in your mind. That's why he's so good with symbols. The red hat. When he brought out that hat, the first time it was a white hat. I actually have one of the original run of these hats back when it was white and blue. And he wore it and everyone made fun of him. Look at this big, dumb hat. It says, Make America great again. That symbol now...