 instances where you hear sound bites of media kind of being bombarded at people. So it was really about that idea of what is brainwashing people and how this media messaging gets thrown at you through the sound, through the sonic quality of it. Well, let's dig into that a little bit, but we're going to take a pause right here. Folks, we're on with Chris Shimojima. He's created the audio series Safe Society, and we're going to learn more about it straight ahead. Don't go anywhere.