 Really, it's the lens that we see everything through, which is that how do we give back more to our community? How do we make more of an impact? How do we use this thing to do great things for our community? Yeah, at that time, before we go to break, Tucson was experiencing the loss of national recognition in its sports tournament. So we're going to hear a lot more about that after the break. So today's guest is Kim Adair, the executive director of the Arizona Bowl and...