 A lot of people out there don't recognize it. I think we're slowly starting to recognize it. But a man told me yesterday, you need to start talking about this more. And, you know, I told the story when I decided to run for office. I had someone, a mentor, tell me, you need to read two books, Rules for Radicals and Sensu, the Art of War. And I did both, you know, small books, easy reading.