 But because they are so heavily regulated, and don't even get me started on the medical industry, but because all of these things are so heavily regulated, no one can simply come in and do a better job. Yeah, it's probably just too expensive to even start. Like, all the things you have to do to start a business are, you know, prohibitive. And then on top of that, having to do things the way that they set... The other people in the game have set the rules for the newcomers into the game.