 Um, it kind of looked like, uh, if like Ali express wanted to do like Niagara Falls merch, but in the like Abercrombie and Fitch 2007 era. Right. So they kind of like, they picked it up and then I was like, but I'm not going to tell them that they obviously loved it. And then they put it on and I was like, that's so fresh. And I bought it.