 No, I don't think it's fair at all. I think it's a matter of being accountable. You know, some customers, they want to talk to a light body. Right. You know, or they want a fast response. You know, it's like fast food. It's a billion-dollar industry for a reason. No, you're right. Microwaves in every household, right? So, you know, that same concept of answering the phone, making sure we're there for our clients. They don't want to hear a message machine. If we don't answer or other companies don't answer, they normally go right off to the next person. So we want to be responsive. We want to be accountable, you know, from top to bottom. You know, we want to be on time.