 have more of an impact maybe in some of these urban areas and some of these different demographic groups to try to get people into the activity that would, you know, be in those cohorts. Because if you know somebody that hunts, that's certainly going to potentially have an impact on the way that you think about hunting, especially if you've had a positive experience with them. You know, there's, there's a term that was coined a long time ago. I can't remember who originally said it, but it was venison diplomacy. You know, if I'm,