 put it out there in a tweet or in a short TikTok or Instagram reel. Let's see if that gets traction. Let's see if that goes viral. You do enough of those, people are going to ask you to start a podcast. Then you're in a good position because you've already got a built-in audience and you're not going to have to try to make this massive lift of convincing people who've never heard of you to give up an hour of their day to listen to your thoughts. That's going to be a lot harder, especially if you don't have a ton of money to invest in marketing and advertising to get it started. Next question. Hey, Michael. I have a question for you about political strategy.