 I will say it was packed to the rafters. And when I say rafters, I mean those of us in radio. We were in the nosebleed section the entire week, and it was typically not very busy up there. Thursday night, every seat was taken. I mean, you had people from all over the country descending on this Pfizer forum, as it's called. It's essentially the convention center downtown Milwaukee, one of the convention centers there.