 Exactly. You had a huge new beach and the city completely transformed. And low-cost airlines, for example, were already taking people from Western countries there. But I think nobody really latched on to how amazing it was until the Olympics and then the development that happened during and after that. So since then, it's been relentless. Local people complaining quite a long time ago, a good 10, 12, 15 years ago, we did that story because it was brewing. There was a huge amount of resentment.