 And I think you're seeing the world change now. Everybody is a journalist. Not everybody is a good journalist. There are still things that we have to teach people, ask them to comment, how to communicate, how to write a headline. People don't have those skill sets. But you have to come to a table with skill sets. That's what we're doing. Check out O'Keefe Media Group and support him. James, thanks so much. Excellent work. Thank you, Charlie.