 This is J.C. Trujillo. In honor of Danny Freeman, Frontier Days historian, KYCA presents another Frontier Days story from his book, The World's Oldest Rodeo. While in other parts of the country, the term rodeo came into use in a few places as early as 1916, it wasn't until 1924 that it was applied to the Prescott Frontier Days celebration. Prior to that, the rangeland sporting events were referred to as cowboy carnivals, rangeland sports, and other names.