 Clean is one thing, but health is another. We've taken both and mixed them together. We don't only want your water to be cleaner, but we want it to be full of healthy essential minerals that your body has to have every day to stay healthy. Your body is amazing and knows how to heal itself, but it can't do that job when we don't have the essential minerals that are organically found in water. Remove the minerals from water, and water will remove the minerals from you.