 And it's somebody that I bet you think you know, but you might not. So that's why I asked him to come on the show, and he said yes, he would do it. So sitting right across the desk from the table from me is Jim Lamerson. Now, I know you've heard Jim Lamerson do his commercials on this radio station all the time. And I know he owns a jewelry company over on Cortez and all that. But I want you to...