 They are a social enterprise that works with villages across Thailand to help them attract tourists and bring in money to the local community. I take a walk through the village with Somsak Boonkam, whose nickname is Pai. He's the founder of the organisation. The idea is to use tourism to kickstart the local economy. Here in Pontai, as with countless villages around the world, there's so little work that many people are forced to go to the city.