 Well, I have two thoughts as I was listening, both somewhat flippant in nature. I guess I would go back to 2015 when we were watching the Republican debates and it really had almost this WWE aura about it. It was, you know, it was embarrassing to watch and yet at the base level, it seemed to be able to, he had a model there that would track eyeballs. And I think from that, from those, from that series of debates,