 The DMO's role includes promoting local attractions, targeting marketing efforts, and partnering with local organizations to support economic and tourism development. Tri-city area residents planning to go to the Phoenix area this week should be aware the valley is flirting with 120 degree temperatures this week. Connie Weber has the details. And if the mercury climbs that high, it would be only the fourth time in the city's history, says Matt Salerno, meteorologist with the National Weather Service in Phoenix.