 But I think the most important thing is taking the time to understand them because you get so much more out of the relationship if you just take the time to figure out what they're thinking about you, not just what you're thinking about them, but what they're thinking about you. Hey, the phone number here at The Pet Show, 877-725-8255. You know what? I've got a break in a minute or two, so we'll get right to you, Ray. I definitely want to get to Ray Ray's calling, and I definitely want to get to...