 Chong says another phrase that surveys well is slaughter-free meat, especially among Buddhists. A central tenet of Buddhism is the principle of compassion towards all sentient beings. Growing meat in a tank may be unusual to some, but for many Buddhists, an industrial slaughterhouse may be far more disturbing. And Shiok Meats is betting on that. Sandhya Sriram, the CEO, is targeting Asia, home to half a billion Buddhists.