 There's a woman that has been helping me with fundraising who I've still to this day never met, and I love her to pieces, never met her in my life. And she tells me that when she goes to the mall over at Scottsdale Fashion Square that she doesn't like to wear expensive jewelry. She doesn't want to bring an expensive handbag. She doesn't even want to drive her car there necessarily and be seen. And then she also walks in that area, and she walks up and down the canal bank there and says –