 INTEGRITY, RESPECT, AND FAMILY. THE PARADE ROUTE KIND OF SLOWED DOWN AHEAD, SO WE'RE KIND OF GOING A LITTLE SLOWER HERE THROUGH THIS ONE. AND THIS GIVES US A CHANCE TO TELL YOU THAT KYCA'S BROADCAST OF THE PRESCOTT FRONTIER DAY'S RODEO PARADE, BROUGHT TO YOU BY LAMERSON'S JEWELRY AND LAPIDARY ARTS, SERVING THE PRESCOTT AREA'S JEWELRY NEEDS FOR 32 YEARS.