 I guess with a lot of young people, and this is a kind of global phenomenon, really, I'd say, we might have parents or grandparents or indeed great-grandparents like yourself who've been through immense struggle, but as young people, we will often think we have invented the world and we'll think we're experiencing the world for the very first time. And young people find escape in many things, and that can be anime, it can be their friends, it can often be music and their headphones. So I want to know...