 Yeah, so the difference between factory direct and a lot of our competitors is that factory direct we're actually buying directly from the manufacturers. So it cuts out the middleman. We're able to give you a more affordable price. And, you know, sometimes we don't always win every house that we go into, but it's because either they find something different that they like, which is understandable, but at the end of the day we want to make sure that they have a great experience with us