 But I think much like we saw with the NCAA tournament on the women's side, is it being undervalued? Because we've seen viewership go up over the past few years, obviously taken a big hike this year. That's only going to continue to grow. And I believe the reported length of that media deal is 11 years. That's a really long time for a growing league. So there is some trepidation from players and fans and fans.