 the head of a 16th century British shipping company, taking a call from Sir Walter Raleigh in the New World. "'Tobacco?' he asked. "'Let me get this straight now, Walt. You bought 80 tons of leaves. You can chew it or put it in a pipe or put it on a piece of paper and roll it up?' The shipping exec has to stifle his laughter, and of course we might now regret there wasn't more 16th century skepticism about rolling up tobacco leaves and smoking them.'