 Bill Pierce. Bill Pierce was... And he's still alive. Oh, yeah. I talked to Bill last week. And Bill was the film commission officer for Prescott. And he was also the chair of the rodeo. And he was very good friends with the keycapper, John and Linda Keycapper. And Casey Tibbs had gotten the contract to run the rodeo action sequences. And when my dad and Sam Peckinpah, of course, who was the director, came over here,