 So, I mean, it's just, it's a lot of it's done out of fear. Definitely financial incentives with Wall Street being involved, of course. But, you know, but it's for all different reasons that people are coming after this, you know, the world's most precious resource. And it's just, I think at the time we got a hold of this runaway train and broke, you know, broke the story on this bigger scale so everybody could see how interconnected it is.