 There are fewer of us in comparison to the larger population. But the second thing is there seems to be a continued erosion for support for hunting that's not based around food. So think about things like trophy hunting. A respondent who might say, do you support or disapprove of hunting just for the trophy parts has always been a loss leader. It's never been very supportive. But only about 20% of Americans said they would support hunting for that reason. So that number is going down.