 But that's important because it sets the parameters. It helps you. So talk about how, when you walk in the door, what this is like and what it means for people and why you think, because that place is always busy when I'm in there. So obviously what you're doing is working. Talk a little bit about why you designed it this way and what it does, Doctor. Well, when I got into the field of obesity medicine in 2014, I realized that most obesity had been addressed