 you still care. They form the base of the food chain, and so the food we eat comes from phytoplankton. And even if you're not a seafood connoisseur or fan, perhaps you travel to the beach for recreation or you know people whose livelihood is based on fishing or owning a restaurant or hotel near the beach. Well, the ocean and that industry is very connected, so there's a ton of socioeconomic benefit in understanding the ocean.