 the depth of the dollar and the impact on conservation that hunters, fishermen, shooters, outdoors folks have. And so they've all got opinions. And I thought it was really interesting. Our motivations for hunting really varied. 83% say that, you know what, or 84%, a very high number, said, you know what, if these guys are hunting for food, that's absolutely fabulous. If you're hunting for horns only, though,