 And so I think it's a sentiment of how much we love our pets over our material things. You know, it is amazing because we talk about that every week on the show here. And, you know, the pet industry is a $150 billion industry right now a year. And even during the biggest catastrophes like 9-11 and so on and so forth, the pet industry keeps going. Why? Because people love their dogs, they love their cats, they love their pets.