 politically correct way yeah I mean when someone tells us we can't we say we'll watch us yeah we will and so that's you know and plus we're also the place that doesn't shy away from challenges whether that be with our clients or with issues I mean we always I find that sometimes I'm sitting in rooms and I'm like man maybe I shouldn't say what I'm about to say and then I say it and I look around and everyone's nodding their heads going yeah