 You know, are you progressing further with the disease? Are you resting the disease, whatever? This is exactly the same thing. So what we're basically saying to people is you need to think about and get a hearing aid. Now, I focused on seasoned citizens here, those of us that are chronologically challenged, but it doesn't necessarily start with people. So talk a little about that, because you could be in your 30s and 40s and still have these kind of issues, right? Absolutely. I mean, you think about the baby boomers. We have the largest generation.