 And I was like, wow, this is wild. 400% increase. We just quadrupled the amount of black girls in shark science that I know of. So it was really incredible. And so we started talking. And at first, it started out as a joke of like, oh, we should start a club. And then somewhere along the line, it got real serious. And then we decided, hey, no, we actually should do this. And that club...