 Being introduced to the first cell phones, you know, and also growing up, you know, without the Internet and now being in a heavily technology driven world. These are all things that I, you know, I still want to explore. So talk a little bit about Jacquard, because this is when you say a whole different type of technology, it is in a way that I'm not even sure I understand. I think we can kind of picture what a large scale loom looks like and how that work goes. But this is a different thing that you're doing a little bit, right?