 cardboard food in a box shipped to your door nonsense with some washed-up movie star, whatever the case may be. It was a program. And we'll talk about this in the third segment, but you suggest that I go on that farm. I'm like, oh, and then you explain that. So talk a little bit about that, because taking that fear away from me and making me feel comfortable with what I was going to do had a hell of a lot to do with why I'm like, I can make this work. Yeah, well...