 Well, that ad was great. So speaking of the ad, let's talk about what you just said on the ad. Let's talk about the unchecked growth and your platform on that. Well, you know, I've said this before and it was in my commercials. I think for too long, developers have been telling us what Yavapai County is going to look like. And I think that needs to end, you know, and there's some good developers out there. But the days of builders having one or two spec houses at a time has been replaced by rapid development.