 Yep, definitely, definitely. So you've got more lead-ins? I love hearing. Sure. You know what? When I run into people around town or wherever, they go, are those real? Are those like AI? Did you really get Billy Bob Thornton or all these? Kate Upton all of a sudden is back in the news a little bit. I'm like, oh, yeah, okay. She loved Doc. And Doc really hated that it took eight takes to talk to her. I thought it would take ten.