 There's a lot of theories around why earworms might exist, whether they were something that were evolutionarily useful to us, for instance. And one of the theories is around what we call memory consolidation. So the degree to which having a song stuck in your head might actually help you remember it better. So that kind of leads to the question of, well, why do we need to remember musical material? And I would argue that maybe, you know, these days...