 We just went past my comprehension, but I think that's the kind of stuff that businesses need to know so it doesn't become so daunting and such a huge task. Well, and expensive, because when you take, even if you're not getting paid, right, taking your time still costs you money, just sitting there and doing whatever you're doing. So when you're managing social media, being able to do it efficiently, I think, is just as important as doing it correctly, right? Like when we figure out the cracking the code on how to do it for that particular industry,