 The biggest thing, the best takeaway that I can give is that a lot of the times if we're just blanketing ads out there on social media, it's not going to work, right? We want to make sure that we're targeting very specific demographics. And the way that that looks is making sure that when you create your Facebook page and let's say you're running it for your business, you want to have pretty consistent posting, right? I would say on average three times a week.