 uh... reverberation there that rolls through and and of course it would take decades uh... for that to reverberate through uh... society nor it living in a really interesting time right now where it seems to be finally uh... reverb coming to the surface or at least again right if there's cyclical but uh... we're at it we're at another peak in terms of our uh... mainstream awareness of the phenomenon and hopefully we can use this