 have really transformed between that moment when I first discovered theater and now. Right. Well, I mean, it's interesting because, you know, if you go to a concert or a sporting event or, you know, a theatrical performance, you almost never, unless you print it out at home on an eight and a half by 11 piece of paper, you almost never have a physical ticket. And in some cases, you don't even get a physical program anymore. Right.