 But I do think that Phoenix and Phoenicians can teach people how to deal with heat because we have to deal with it every summer. And people that get out in the heat understand different ways and methods that you can use. I'm a jogger and I love to hike the mountain preserves here all year long. But I don't do it in the middle of the day when their solar radiation is going to just kill me. So thinking about it differently and using the day differently, right?