 I talk to a lot of artists on this show who sort of talk to me about social media as a necessary evil. Or they'll say things to me like, you know, hey, like I can't tell you how many people I've talked to who like got really big on TikTok, who when they turn off the microphones or even sometimes when they don't, they'll say, you know, Tom, I really hate this thing. I really wish I didn't have to use it, but I'm sort of like wedded to it. But I wonder if you could talk to me a little bit about your approach towards using social media. I haven't run my own social media accounts yet.