 It usually takes someone seven to ten times of being exposed to a product before they're willing to pull the trigger. And that's no different with behavioral health. I think sometimes we get intimidated because we finally mustered the courage to tell our friend or tell our loved ones, like, hey, I think you really need help. You have a problem here. And then if they shut it down, it's like, well, I'm never going to bring that subject up again because that did not go well. It's hard, yes. Right? But sometimes it takes bringing it up, you know, the second, the third, the fourth, the fifth time.