 This is one of those things I think classic is you went into the pool and the water gradually got hotter. And then when it started boiling, you didn't want to be the first to get out because there were positives to it. And what you're trying to do with this book is saying this is how you get out and we can all get out together. We can do it together. That's right. No one wants to be the only one stepping out. But if everyone's uncomfortable and somebody said, hey, folks, what do you say we all get out? That's how we do it. That's why it's so important to have clear norms.