 This is what we do, and I think every business should. Ask. Ask if they can lower the price. Yeah, just ask. And I taught Jackie how to do that when she was working here, and her husband came to me not too long ago, and he's like, you don't understand. You've changed her forever. And I'm like, what? He goes, wherever we go, she asks for the senior discount. We're at Costco. She's like, I'm over 70. Do I get a discount? And they're like, yes, we have a coupon.