 Well, let me stop you there because I get asked more times by people who come up to me and say, I want to pitch a story to you. Why don't you talk about regenerative agriculture? And so now I've got the guy sitting in the chair. Tell me how you do that and what that is. So regenerative agriculture, first of all, it's up and coming. It's not well known, especially in 2015 when we tried to get into it. Thankfully, Iowa State Extension Office and all the great offices,