 new old toys to to get in on this right so they're they're they're also putting this on the shelves um and he said that that they're doing that in a big way and he's worried that they are that too many people are going to ride this wave of nostalgia that the kids of today um he was called there's a term called kid alts that the kids of today become the kid alts of later that if if you're only riding the nostalgia wave of you know a couple decades ago