 You know, it's important to understand that. And I think that's where clients need us is throughout that process. And when markets do go down, which they will, we need to be there for our clients to walk them through that and help them not make a bad decision that's going to cause them and their family, you know, financial turmoil down the road. We've reached the point in the show where I'm about to give the phone number to folks to get in touch with you. But why is it so important to call here in the middle of the year and arrange to have a conversation with you?