 to get out there and to get the kind of coverage that he's gotten. And by the way, he's not that anti-Semitism. Yeah, no, but I mean— He is how— Go ahead. Go ahead. He has been willing to at least have the conversation. A lot of folks won't. Of course. Of course he has. And that's what's important. And I'll tell you something, and it's kind of relevant to what we're talking about. Many people don't know this. Peter Atiyah did a TED lecture—