 by the nature of who you and I are, we live in an elderly environment. And a lot of people that are in our type H bracket look for places to liquidate some of their family heirlooms and things they don't want anymore and what have you. And they don't feel as comfortable going into a pawn shop environment with their family heirlooms as what we might be able to do with them in a store like ours. I'm an American Gem Society store.