 as a community, but the warm hospitality that we offer as a climate and our, you know, hotel offerings and restaurants and things. And so we quickly became a destination that our conferences wanted to send those teams to and the teams wanted to come to more than anyone else. We were at that time very low on the pecking order, but even the top teams wanted to come to Tucson because they would rather be here and enjoy our offerings than maybe an alternative bowl in a maybe colder weather place.