 Smokey the bear. Then you know why Smokey tells you when he sees you passing through. Remember, please be careful. It's the least that you can do. It's what you desire. Don't play with matches. Don't play with fire. After 80 years of learning his wildfire prevention tips, Smokey Bear lives within us all. Learn more at SmokeyBear.com. And remember, only you can prevent wildfires. Brought to you by the USDA Forest Service, your state forester, and the Ad Council.