 Very, very well spoken. And now we've got all these next doors and Facebook where if we have a bad meal at a restaurant, we can just totally bash that company. Or if we don't like a doctor in town, instead of saying, you know, maybe they've had a bad day or maybe they're busy, maybe they're overworked. We sit there and we talk bad about, you know, our doctors, our nurses. You know, we have a bad experience possibly at a hospital. You know, the hospital, all of a sudden we post it out there and it's how bad and it's like,