 The news time in Prescott is 7.58. Taking a look at local sports, Embry-Riddle's new conference just unveiled its new identity. The Golden State Athletic Conference, which has existed since 1986, is no more. Going forward, the GSAC will now be known as the Great Southwest Athletic Conference. With the new name comes a new logo, which features a palm tree connected to a cactus to represent the conference's teams from Arizona and California.