 Yeah, and here's the element of time. You don't have to do any of this. You don't have to read for 23 minutes if that's not going to work for you. Start with the contents page and see if something jumps out to you. So I think what most people are surprised about is that first bullet is actually starting with the end in mind. What are you trying to accomplish with this business? Are you going to sell it to your employees? Are you grooming your daughter to take the business?