 That's why we buy those. It's not so much the wacky product, it's that guy's voice. He could sell us anything at three in the morning. The infomercial guy's voice? He could sell us cheap belt fans that blows people's farts away so you don't get blamed. He's that convincing, because he always starts with that, uh-oh, doesn't it get your attention at the beginning of the ad? Uh-oh, somebody just farted and everyone thinks it's you.