 So having a person or a place that they can come in and ask face-to-face and say, look, I'm really struggling or I'm trying to figure this out or I want to try to do this. What do you think is the best move or how do I go about that? And it's not just about technology, right? It's about how technology can integrate with your business. It's about even just like branding or social media presence or any numerous amount of things. If you can't figure out how to turn the Wi-Fi on on your phone,