 Oh, and also with Google Maps, guess what else? Advertising. Yes, more ads. I love that. On Google Maps is that as you are driving around, if you pass a McDonald's, an ad might just pop up. And you'd be like, I just want the directions, please. I don't want any ads. And finally, this coming in at number five. You know, we all have these words that people use. Paradigm, synergy, leverage, alignment, bandwidth. Let me ping you.