 caught themselves got themselves in a in a in a pickle an emotional uh issue of a crisis of conscience over this thing that they couldn't get out from and and people were dying from the over prescription of these painkillers and the business of it that matthew broderick was was sort of the evil uh empire head of his you know family business this was the drug that that saved the business and you see this and it's happening in a lot of industries and it's a relatively recent phenomenon