 I mean, it's been historically used in the Americas for centuries. So like thinking about natural dyes or organic dyes, however you want to classify them, there's sort of a whole like practice of using dyes found in nature pre-industrially all over the world. So we can like have an understanding of sort of the local ecology of a place through the dyes that have been historically used there. So that's the thing that's really cool about cochineal is it's like one of the colors that is like inherent in this place.