 We have a bifurcated economy for a lot of Americans, particularly the Americans who subscribe to newspapers. They tend to have more disposable income if you subscribe to a newspaper. Like a physical newspaper, you get one, you subscribe to news sites, you tend to have more money. You're on the news, you have more money. You're in a white-collar job, you have more money. Blue-collar workers, you don't have money. All your money is going to the grocery store.