 Those are the things, that's where you shop and then you can go to dairy and do dairy. And if you do those things and stay out of... Stay out of the middle. Stay out of the processed foods. Stay out of the processed foods because the processed foods, you called it poison. Yeah, I mean, it took my breath away a little bit when I first started working in this field and I walked into a grocery store and I realized, oh my gosh, like what I didn't know for 32 years.