 In there, they think, well, you're not going to tell me what to do. You're not going to tell me what's right and wrong on this issue. And that's, again, wrong too because you might actually be the expert, but that doesn't matter. You have to be able to approach people in a way that they're willing to listen. And remember what I said, which is I wholeheartedly believe and I want to sort of drill this point in to especially those that have ever thought about getting involved in races like this is it doesn't matter –