 Took the ball and ran with it. And we started seeing a lot more stories right around the beginning of the 2010s about how Phoenix had no future. There was a book, for example, it was called Bird on Fire, and it said lessons from the least sustainable city in the world. It's absolutely a ludicrous assertion, honestly. But a lot of people read that book. And so this myth that Phoenix is doomed and would either get too hot or we'd be completely out of water is actually believed by a lot of people now.