 advertisement of what Charlotte Hall does. I think there's a lot of people out there that are in Prescott and in Arizona that sleep through all the wonderful activities that take place down there, like the Indian art market and all the different things. So I would think, you know, I hate to say we bring more people into Prescott and traffic and tourists, but that's who we are. And I think everybody needs to experience like Frontier Christmas, those kind of things. You've never done it before. You've got to experience that.