 I don't get it. That's not funny. No, that's an old saying, carrot or a stick. No, it's a carrot or what goes before the horse. Have you heard carrot or stick? I use that reference often, actually. Conrad. I'm sorry, I'm on my side on this one. Ken, have you heard a carrot or a stick? No, actually, I have not. I haven't either. I'm right there with you. Thanks, pal. But the horse before the carriage. Oh, okay. Okay, guys, we're going to talk about...