 Knocking on doors and going to meetings that, you know, we've never been to before and starting to just spread the word. And if you do that well enough, suddenly, you know, new folks become interested, which creates the second challenge, which is demystifying the use of the data. You know, not just how do I get it, but does it come in a package that I can use easily? And that can range from fitting into a software program to I just want it to show up on my phone. You know, is there an app?