 Can you imagine someone showing up at the studio saying, I heard you're for sale? Oh, gosh. Let me tell you that. Panic? Yeah. So it's our job to keep that. Just in word of mouth, somebody might say something that they don't even know that they heard about something. And you know what? It gets scary. It definitely should be confidential. And that is what you're all about, to keep it that way for each one of the people that you work with.