 Think about that and what that talk about progress, you know, better late than never, but progress, and what that has done because, of course, when, you know, I had a bracket, it's not broken completely, but I won't talk about my bracket. But, you know, just how we love March Madness and even just now allowing the women to have brackets and what that does to encourage people to talk more about the women's teams, to watch them. Now they're being covered.