 We're going to just continue on. The phone lines are open, 928-541-1016. Don't be bashful out there. I know many of you have a great story talking about the rodeo, talking about our values, talking about our heritage. You know, we'd love to have you call in. And we've got Dennis Gallagher here today with the Western Heritage. So, Dennis, you came from a family. Your dad was into the Western culture. You're in the Western culture. How was the transformation from going from a,