 Oh, yeah. I mean, people – I mean, and that's why I think for me as an anthropologist and ethnographer, it was so important to just keep going back and to be there as much as I possibly could because you start to see these things unfold. And whether people want to admit it or not, you can just – just your presence there, you get more and more kind of an understanding of all of the intricacies that are happening. But, you know, people –