 You know, I read Scott Adams' book, Win Bigly, how Trump won the 2016 election. It's all persuasion. People would mock him. Oh, he's not grammatically. I'm like, well, look at Biden. He can't even speak. What people think is they're like, he uses the grammar of an elementary school. It's like that works. That works, folks. That gets people to vote for you and you connect with them. And it's all persuasion. It's all technical persuasion stuff.