 with the British Conservative Party, I used to put these shows on. Right. And I'm looking at this just from that professional perspective. The message is great. But what's interesting about it, exactly as John Kim was saying, it's not two-stage managed. It's not boring in like everyone has to say the exact same thing. They've got real people saying real things, a good mix of personalities. But the story that's coming through is incredibly clear. We are for regular working people, working families, everyday Americans.