 And we've not really seen it since. So and the thing is, you have to be in the debate because you spark the conversation at the water cooler and in the streets. It's a both and. I'm saying I'm not saying I'm saying that you're right, but we've got to do all of that. But I'm concerned, Josh, when you've got these corporations, I only have about four minutes left for everybody. But, Josh, I mean, this is a corporate sponsored debate. They're going to have commercials. They've not had that before. I mean, what does that make you think, Josh?