 The uptick in black, you know, you know, support for Donald Trump. I didn't shame them. I went to ask questions. That's what you're great at. Yeah, I want to listen. I wanted to know why, you know, certain people were starting to support, you know, Donald Trump. And, you know, when you get that information, then, you know, maybe how to pivot or maybe how to change your messaging so you can start connecting with, you know, some of those individuals.