 Let's go for a drive. And then you see that sign and then you're now you're on your phone and you can, you know, look up information. But if that sign's not there, you're not going to know. Right. So in this community, word of mouth is a huge thing. You know, hey, Gwen, my neighbors are moving. Move in. Be my neighbor. You know, that kind of thing. So, yeah, I could see the benefits of having a sign. All right. That is a mistake not to make. Right. What else? What other mistakes do people make?