 You know, we joke about this all the time at Focus Hearing, like we save marriages every day. We save relationships. If you're just not aware, I'm sure there's loved ones in your circle that have made you aware, but listening to it and accepting it is a whole other process. So there are barriers to hearing better. I know there's stigmas. We'll go over all of that as well, but you know, I had a mentor maybe 20 years ago, and