 And I think that sometimes those tend to be echo chambers, right? They're talking about depletion of water, talking about climate change, and the people who are watching those are people who believe those things and are kind of privy to those things. What I want to do is put this whole thing in the context of power and just really, like, it is powerful entities that are grabbing up the final resources that are left on the planet, largely without us knowing it in a lot of these cases –