 While in other parts of the country, the term rodeo came into use in a few places as early as 1916, it wasn't until 1924 that it was applied to the Prescott Frontier Days celebration. Prior to that, the rangeland sporting events were referred to as cowboy carnivals, rangeland sports, and other names. And now a word from a Frontier Days friend. Hi, I'm Wildfire Risk Manager Conrad Jackson to let you know that fire season is here. Don't put yourself at risk. Please clean up vegetation around your home and create a defensible space.