 And I said, well, what is that? He said, well, it's a thing where they bring all these vendors in and you can buy things from the vendors, get to know the members and build your vendor list. And there's speakers there that will talk on different topics. And we can be one of the speakers and talk on one of the topics. And I said, why would we want to go to their expo and talk on a topic when we actually control the entire industry?