 Well, so I think this is a new business model. Sure. Because you're going to have, you know they're going to have the Broadway theater folks that want the pure experience. Yes. But now you have available on Blu-ray, right? There's a whole other way to do it. Did you say Blu-ray? Well, yeah, I'm just saying another way to consume the musical is I don't want her to sit there in my seat.