 maximization you want to maximize your benefits but then you have optimization as well what does that mean that's a whole nother ball of wax because now looking at maybe if you're a couple how do you optimize it by you know maybe you defer yours and take your spouses for a while maybe you have a some type of survivor benefit so how do you optimize it to get i mean you want to squeeze every little bit of juice out of your social security as you can because let's face it