 And so they don't look too deeply at the puppeteers behind the scenes that are actually creating this narrative. I don't know how many doctor's offices you've been to, but Big Pharma sends in reps, and their book's been written about this. It's really wonderful. It was a 2006 book written by the editor-in-chief of the New England Journal of Medicine, no less, Marcia Engel, and she wrote a book called The Truth About Drug Companies, and she talks about this all the time.