 Right. Or just like, you know, when they have these disgusting products in the freezer aisle of the store, which they press the vegetable in the shape of a chicken drumstick. Yeah, no, why? That makes no sense. Like they do the weird tricks where they do like a beet steak and it looks like it's bleeding. It's like, but if you're a vegan, you wouldn't want to see that. So I don't understand.