 You and I were in the – well, we're both in the news business now. We were colleagues at Fox for a long time. You know how show production works. Fox & Friends is a long show. Most shows are an hour. But it's really, what, about 42 minutes of content roughly? Yes. Factor out, you know, talk and chatter and intros and stingers and stuff. You're down to about 35 minutes. The news media in an hour just simply doesn't have, logistics-wise, the time to get all this stuff out there. That's why Snap, Such & Such –