 is that men love this product. The reason they love this product, because men don't like looking like they have moisturizer on, right? They don't like anything shiny. They don't like any of that. Well, the serum penetrates through the different layers, and it doesn't look like you have anything on, yet it's protecting your skin. It's protecting that barrier, you know, that natural moisture factor. So that's why they love it.