 And I don't just mean the rich people. You've got an insider in your town, maybe in your neighborhood. These are people who've been to every convention since Eisenhower or they were a Goldwater girl or Nixon or Reagan. They've got all the red, white, and blue. They've got all the buttons, I like, Ike, and all this. And what they don't realize is they're off-putting because they know more than everyone else.