 particularly in the 19th century, Sally, when electricity, particularly electricity in our bodies, was sort of a new thing. It was the shiny rock and so forth. You know, there was a lot of hokum around the whole subject. There's still hokum today. How do you separate it out? What would be your advice to people who read an advertisement for some sort of device or treatment or something that could solve a problem that they may have by capitalizing on the fact that we are electric?