 And you know, maybe a company that makes a product that I didn't know much about or, and you know, before long I've kind of bought into the whole, like, well, we have this research and it shows this and people are being helped. And it's very easy to kind of buy into that when you're getting a salary from that company. And that's kind of a little bit, I think what happens with doctors, the people they work with are very nice. They work in a nice facility. Everybody seems to care about their patients.