 We're maybe spending $3 million a second or whatever because they advertise, and they still do because you carry the Super Bowl more times than not, so you go out and get the advertisers, even if it's the Cardinals not in it. And you know what? There's hope this year. There is some hope. We've got a lot of time between now and then, and if it's not this year, then years going forward. So there's more hope this year than there was last year.