 I'm going to repeat that. Put that on a bumper sticker right there. Losses hurt more than gains help. See, when it comes to investing, Warren Buffett knows that when you lose a whole bunch of money, it's harder to get that back. And so what we help our clients to see is like, look, you may have had a good run. Everybody, for the most part, had a good run from 2009 all the way up to