 A bunch of sugar. They say Cocoa Puffs. I don't like Cocoa Puffs. That has nine grams of sugar. They say Reese's Puffs has nine grams of sugar. Crave has 15 grams of sugar. So if you're going to be eating a cereal that has the fiber, the vitamin B, the iron, maybe. But the problem with cereal is you get hungry after two hours. I like to now for breakfast eat a little piece of chicken.