 The game costs $5 to play. The prizes cost less than $5. Sarah can be rung with every single guest, and they'd still make a nice profit. In fact, it's good to lose because people carrying prizes around the park are a walking advertisement for all the games. Cole's journey from summertime employee like Sarah to full-time year-round boss happened in a couple of steps. He said, as a kind of nerdy kid in high school in a small town, it was nice to come to a place where his personality was rewarded.