 But the technically correct term is annual recurring revenue. Well, recurring revenue is a common thing. I've had other tech people in here who I've asked them, like, how are you trying to grow your company? How are you looking at it? And recurring revenue is that holy grail because now we can start talking cash flow, cash flow multiples, what type of customers can be added. Or if you have another bigger company who moves in and is going to buy that company, they're thinking –