 Well, I mean, at least it's treated like that in the U.S. Up in Canada, of course, hockey is a religion to them. But, you know, here's the thing. You've got a guy here who grew up on the East Coast. I had four NHL teams within about a 90, 100-mile radius of where I lived. Two teams that I liked, the Flyers and the Devils. One team I was indifferent to, the New York Islanders.