 I happen to be in insurance. So you know what you're talking about. But we don't know, you know, normally we don't know anything about insurance. And that's the same for people that work for a large company as well. They get, you know, they might have one or two or even three plans that they choose from their employer. But in actuality, they really don't dive deep into what each one is to make their choice. Usually the choice is about how much comes out of their paycheck, which I've said here on the show before. Exactly.