 However, some cruise lines will give you a 5% to 20% discount if you pay in full up front, which, given what your money earns or doesn't earn in a bank these days, isn't a bad deal. Tomorrow, I'll tell you more ways cruise lines are making money quietly. You can find info and more at rudymaxa.com. I believe I have made a significant find. Coast to Coast AM earned its reputation with stuff like this. I'm George Knapp. Actor Thomas Jane has starred in Sci-Fi.