 The ranch. The ranch. Okay. They were adamant. No sign. Really? No sign. No sign. Okay. No one ever drives by here. You know, we're out in the middle of nowhere. We don't want a sign. Right. So we kept suggesting, you know, every month or so, can we try the sign? Yeah. Let's see. Just try it for a little while. Just see. Right. Ready, please? Right. So sign went up. Yeah. And...