 I think everybody is to some extent. If you have an employer and they're good to you and it's a good relationship, you tend to believe the company narrative. Our product saves lives. Our product does this. You don't want to believe you're a bad guy selling crap to people. You want to believe that this really does help people. So you become, you kind of convince yourself. And I've done it myself. I've consulted with, I've consulted a lot of times with natural products companies.