 You know that excited feeling you get after you buy a car? You'll walk around it five or six times checking it out. You send selfies to your friends. You grab your family, friends, and coworkers the next day to see your new car purchase. Did you feel that happy when you were going in to buy it? Hatch Toyota's thinking is that you should be just as happy before you buy it as you are after. We start by not doing something.