 Hey, listen, I feel... From the man household, that feels about right. Yeah, from our household, it feels about right, too. But I think, you know, when you look at Amazon today, I mean, you've got a business that reported close to $50 billion, billion dollars in advertising revenue alone in 2023. You go back to just 2020, it wasn't even its own explicit line item on the earnings report. We've talked ad nauseum about...