 6-10, Money News at 10 and 40. Under Armour is launching a new marketing campaign focused on its sportswear rather than just sports. The Baltimore-based company says its new line will be high-performance gear for sport and street. Past campaigns have centered around motivational images of athletes, but that's all changing. The fall 2024 line has parachute pants, varsity jackets, fleece hoodies and joggers under the Unstoppable brand, and bombers and plus-size outfits under the Meridian label.