 But I always think back to one of the greatest CEOs that I've known, a woman named Cheryl Batchelder, who ran Popeyes, who once said, people don't come to Popeyes for salad. So I kind of wonder maybe if the trial was poorly conceived. Like, hey, come in and try this McPlant. People who don't go to McDonald's already are not likely to come in and do that. But if you were to structure it as, hey,