 Because I had just been through the process. I was like, man, that was a mistake. But the way I sort of understood your pitch to me was this was sort of a book for people who do communication. Yes. But that's not what it is. It is not for people who are like aspiring Jen Psaki's. Although if you are an aspiring Jen Psaki and want to be White House press secretary, you will learn a lot from this book. But it's really...