 So know that there are Trump strategists watching and Biden strategists watching. Number one, ask a rhetorical question. Ronald Reagan's, are you better off now than you were four years ago? Barack Obama, is this the hope and change we're looking for? Ask a rhetorical question. Number two, give three specific examples of how things have changed, for the better or for the worse. For Trump, he would talk about inflation and he would talk about immigration.