 What to do, how to do it. It sounds so easy. Oh, we started a bourbon business and blah, blah, blah. Right. That's not so easy. Well, in the industry, like we said earlier, there was a lot of people who were willing to help. So Andrew Kosovan is a really good friend of mine. He's out of Willett. We had some people that was behind Angel's Envies that helped a lot. The Heaven Hill guys, Rabbit Hole guys.