 So that, I think, is one thing that sometimes people are still debating. Like, should we all just not use these platforms to just send a sign or send a message that they're all bad? No, we need to use them to communicate with people. The thing that the campaign is doing that I think is interesting and you don't always see every day is using the digital social media platforms as a form of organizing, right? So it's not just speaking at people, but using them as a way to engage with people, which is quite effective. And we know from even our olden times that, like,