 So we're seeing that you're going through and you're going through pricing exercises again. CEOs are still going to be looking at, do we need to lower prices on products or services? So anyone who remembers the old days, that ship has sailed. That's not how these work anymore. So that's why they can be such a burden to have to do 2,000 of these in one year because there's entire pricing exercises you've got to re-jump through again.