 We're going through a process right now, which we call it a funneling process. We're taking a lot of really good ideas. We talk to ourselves about what those good ideas might be. And in fact, one of the things that came out of those idea sessions was really this work stream about how do you remove barriers? So that, you know, we thought, how can you move the needle the fastest? And so one of those items was how do you remove the friction?