 Well, one of the things I think that's very true with radio, and it was true with programs as well as individuals, say, in news, they lasted longer. They didn't burn out as fast as they do with television. And so we would begin to hear people or programs in, say, the 30s, sort of the golden age of network radio. And they'd go right through to the 40s and into the 50s when old network radio was fading away.