 The only way you know you're innovating fast enough is if some of your experiments aren't working and aren't failing, and so therefore you are learning. And the idea of an innovation general, to your point, Dave, is really someone that is then much more outcome-focused. What is the outcome we're looking for? And how close are we to achieving that outcome? Forget what the playbook was for a second. Are we getting closer or not? And being able to measure that. And I think that's incredibly important.