 Freestyling is when we create something off the top of our head. It's when we create spontaneously in the moment. Freestyling is improvisation. And it comes from the world of hip hop. I'm a part of hip hop music and culture and I've been that way for many, many, many years. And one of the challenges when talking about hip hop is that the immediate response is people get visuals of what is available to them in mainstream media and on the radio.