 Absolutely. And I've heard Boojoo Benton talk specifically about regret over making that very popular homophobic track. And to see him make this a very strong symbolic gesture, you know, making this song with coffee while coffee was still an up and coming artist. And while there was this controversy around the way that coffee shows up in the world is just such a strong message. And also, I think it's a powerful example to set for everybody. You know, if you have...