 Is this summertime and people are reasonably saying to themselves, hey, I don't have to vote for two and a half or three months. I can sit this one out. Or, and I've heard this from some people I've talked to across the country, hey, I haven't even been barred by TV ads yet. This all feels fresh to me. I'm not so exhausted yet. I'll tune in. We don't know what the audience is going to be for this, and we don't know if it's materially going to check.