 pressure and apply attention and resources on. I think for us, some of it is, can you get the resources in place? I know as it relates to looking at these tools, coming back to the earlier part of our conversation, we're going through a process right now, which we call it a funneling process. We're taking a lot of really good ideas. We talk to ourselves about what those good ideas might be. And in fact, one of the things that came out of those idea sessions was really this work stream about how do you remove barriers?