 Not just in, you know, hey, here's what's going on in the world. It's here's what we're doing about it, and here's how you can be part of those solutions. That's the important part. All right. Well, my measure is going to be when we can get a sustainable lobster population such that a good lobster roll is only $9.99. Amen. Unfortunately, Tom, those times have passed. I'm afraid so.