 You know, we like to think we're doing it for the family and to provide them a life and a lifestyle to have fun. And, you know, if they don't see, you know, kind of the why, then there's, you know, not really a point in doing it. So you got to get them bought in. You got to let them see the vision and keep them engaged, even though they're not the ones 100% doing it. I know my wife loves it when I – every single day I talk about Z Barton. She wants to talk about something else, but –