 cut from that sort of cloth of the old school trade unionists and that kind of journalist as well. So it was interesting to me that he really became just such a fervent believer in broadcast. I understand, I think he was doing WORT stuff up until the very end was what I heard. Yep. Yeah. Just having known him so long personally, do you know, was it just that he believed in the medium or what was it that captured him so much about this particular medium?