 This is super exciting. All right. And so that implies a need to measure what you're doing. And Amiya, I wanted to ask you, especially in light of your title and also what Courtney said about digital first, but not only, you are the digital transformation expert there. And so maybe talk about how digital is coming to the forefront in CX in places where there is still the physical need for telephone calls, in-person situations, because I don't think anyone is 100% digital.