 I'm a believer that you can't take yourself off of... I'm working through my own analogy here. You've got to still use all the social media platforms, even if there's issues with all of them for different reasons. TikTok, yes, concerning. China, the whole thing is concerning. Facebook, the spread of disinformation, all these things are concerning, but you have to still use them to communicate. Facebook actually is not how you communicate with young people, obviously, but I'm just using it as an example.