 yes and and and made i think part of it is think of limbaugh for a minute limbaugh criticizes his own listeners he calls them ghetto heads and they apparently thrive on it because they come back and they keep listening next to they think he's talking about somebody i guess these people right not not them exactly right you're certainly identifying with a personality it is in part of voice it is in part of personality it is in part what they're saying their point of view uh... generally conservative as charlie says that's exactly right