 It does, but remember, it's a bidirectional exchange of knowledge and information. So we weren't taking, we weren't asking. There was a bidirectional, they're giving, they're teaching the scientists. And the scientists in return are sharing the knowledge and information. And the barbers and hair salonists are then turning that back to the people in their chair. That's literally the foundation of what Dr. Thomas and I and our entire team at Knight have been trying to do.