 That's the way we innovate in this country. That's the way entrepreneurs have innovated with this country. That's the whole concept behind A-B testing, lean startup, methodology, MVPs. Again, back to the point that you talked about earlier, David, we're in a world right now that's rapidly changing. You think about the technological change that we're facing right now, especially what's going on with AI, the geopolitical change that we see, the environmental change that we see right now.