 and more competition in the marketplace for the consumer. And by the very virtue of that, the consumer gets a better deal. It may be one of the reasons we're beginning to see the food inflation at grocery stores come down. Certainly the bully pulpit that's been used by the White House to encourage grocers to be realistic about what they're charging may explain why we're at 1% inflation rate, which is lower than the 2.7% 20-year average that we've seen. So I think we're seeing progress, but obviously there's more to do.