 When you have people you can pick. It's like name drop, name drop, name drop, name drop. We can keep this going. Keep going. Keep going. It's great. And then we'll call some of our friends from there and kind of get, you know, the layout of how to do these things. But it all starts with the foundation, getting licenses, then having barrels and knowing your match bills and pretty much figuring out how you want this brand to look 10 years from now. And we want to be consistent. Ceci, am I on the right track?