 With refrigeration technology, it seems that that switched because there was so much distrust in eating produce that had been sitting around for a while. It couldn't possibly be fresh. I think that's the most interesting thing about this is because nowadays it's the exact opposite. People don't trust that food is fresh if it hasn't been refrigerated. And if it's been out of the fridge for a couple of hours, they're not sure it's good anymore. But it was literally the exact opposite.