 meaning customers helping the company with marketing. Also, Vera Bradley's plan for rebounding sagging sales by aging up echoes the new approach taken by Abercrombie & Fitch, which found that the sweet sales spot isn't just jeans for teens anymore. CEO Fran Horwitz. We've been able to really age up Abercrombie. The consumer now starts with Abercrombie when they're in their early 20s. They stay with us well through their 40s. From the Bloomberg Newsroom, I'm Andrew O'Day on WTOP.