 The stylist said, it's a conversation piece now. People say, well, what is that? Oh, that's the Corsi Rosenthal box. Well, what's that do? Well, that cleans the air. And now we have a conversation about how viruses spread. This is why you need the mask. We have to reach people where they are with a level of understanding and examples and metaphors that they understand because they were being overwhelmed with all that information about mRNA vaccines and vaccines.