 the impact on small communities, fewer farm families, fewer people, older population, poorer population, less opportunity. So you have to change that dynamic. You have to say, no, it's not get big or get out. It's get entrepreneurial. It's get competitive. It's more new and better markets. It's more markets and more streams of income for farmers. It's better markets in terms of transparency, in terms of competitiveness, in terms of the ability to know