 He says, I know I'm an influencer. People like my shoes. I try to get my shoes. They like my style. I'm trying to get my style. And I help them get their style. So they were already involved in helping the community with back-to-school haircuts and other activities. But they were episodic and not sustained. In some ways, they were experiencing that kind of flyby. And we're saying we need to do a better job in the health arena.