 And then, you know, we thought big tech was going to save the world, and then we start to feel like, you know, they're not, you know, doing their part either. And so I think, you know, insight one was how students were feeling a sense of wanting to take more agency and ownership to solving these problems than feeling that large institutions were going to take care of it for them. So that was point one. The second, I think, was a shifting view in their mind around –