 When life spells heartburn, how do you spell relief? R-O-L-A-I-D-S. What about when life spells fried chicken? R-O-L-A-I-D-S. Fourth cup of coffee? Still R-O-L-A-I-D-S. Extra cheesy pizza? Rolaid's always spells relief. Rolaid's powerful dual active formula begins neutralizing acid on contact to fight your heartburn fast. So, when life spells heartburn, Rolaid spells relief. Use as directed. Keep out of reach of children.