 You have respect for their intelligence. And you tell the story the same way you would tell it to that person. I'm Sam Litzinger. This Just In is produced by the George Washington University Global Media Institute in association with the Museum of the National Press Club in Washington, D.C. Our series is underwritten by a grant from the Ethics and Excellence in Journalism Foundation. See you on the radio. A master class in the art of storytelling coming up on This Just In.