 And so it dawned on us. We were like, maybe, I mean, were you guys retailers? I mean, we, cause that's, I mean, it's one thing to know how to make a great burrito. It's another thing to open a business and sell it in New York. We didn't even know how to make a great burrito. We just knew how to eat a great burrito. That's good. There's nothing wrong with that because you know, you knew the flavor profiles that you were looking for. Right.