 the CEOs and the people who are just getting their first job. It's men, it's women, it's old and young. It's people who are training for marathons and people who are just trying to get out of bed today or managing a chronic illness. And there's something about tracking our own health stats that make for a rapt audience for the Aura app, one that is willing to pay a monthly subscription in addition to the price of the ring itself.