 And I know from my own doing stuff with video here, when workers hear and see themselves, you know, in the media, it has an impact and should. And so we're, I know he was proud, we were proud to be able to do that with Wynn and other stuff. And I guess that was my last question was that looking forward, what do you think about for those of us that are trying to carry Frank's vision forward? What are your thoughts on how best to do that?