 That is a delivery mechanism issue. It's not the only issue, but I think there's like an outdatedness of how most legacy media organizations are using social media platforms. I don't think that solves it entirely, but I think that is a place where there's opportunity and would help provide like a greater stream of accurate information to people. Dan believes there should be more progressive media and more for the guests. We know this. This is true also. That is also true.