 What brought you to writing the book? I thought that was fascinating, too. We should get into some of the early Internet history, which I thought was really valuable in this book, too. It's not necessarily what you go to the book for, but you kind of get that scene setting. So we'll get to that, but I'd love to get your take on why you wrote the book and who your audience is for this. Yeah, so I've been working in this area for a long time, and then...