 de-industrial crisis. They lost their largest employer. Their population has declined 20% since the 1980s. And that's devastating. It's devastating. It's terrifying. And it makes people, like I said, feel like their community is dying. I showed up at the YMCA to swim one morning. And an older man asked, what are you doing here? I've never seen you here before. And I said, I'm studying this town. And he said, why? You want to know what it's like to live in a dying town?