 Maybe walk us through sort of those stages and what you mean by that. Yeah. Thank you. So, yeah. So the read, write, own. So read refers to sort of how I describe in the book three eras of the internet. Read is sort of the 90s era. Write is sort of roughly the 2000s era. And read is sort of 1990 to 2005. Write, 2005 to 2020. And then if I'm right, I believe this next year can be the own era.