 And then those employees would sell this legal medicinal whiskey to the illegal market at any price that Remus named. So basically, George was robbing Remus to pay Remus. He called this massive, unwieldy enterprise the Circle for obvious reasons. He was robbing from himself and paying himself back. Within a year of launching the Circle, George Remus owned, this is staggering, 35% of all of the liquor in the United States.