 I did a book with Michael Mandelbaum that used to be us, and we have a chapter in the book called Average is Over. And it's about this period of time we are with technology now, so much software, robots that can be above average. But I always tell people, average is over for everybody, including me. And the example I always give is, A, I've got 70 million competitors now. And hopefully I was never writing average columns, but I'm just saying...