 Without a doubt, I think agencies are getting better. They're bringing on more people. But I think just like their challenge, I'm sure industry also is facing the same set of challenges of finding the right people and enough of them. The people piece is always difficult. Are there other things that agencies are running into that are big challenges? Data, I've heard many times that, okay, is their data clean? Is it accurate? Do they trust it? And then there's the opposite side. It's the culture of it all. Well, I don't want to...