 Yeah, so I've been in the middle of that. I've been teaching entrepreneurship in a university setting. I was a dean of a business school, and you're absolutely right. It's the trend that basically ate business education. And my rationale and how I've approached it, for what it's worth, is I think that Silicon Valley, in a lot of ways, has... We talk about promoters and self-interested promoters of an ideal. Silicon Valley's...