 But even in a lot of those companies, whether they're the Accentures of the world or the BCGs, etc., they've invested so much in productization of the kinds of solutions that they're providing to their customers that in reality, while they may feel like they're a little bit more bespoke or specific to the individual needs of the companies that they're serving, there's a lot of commonalities to the way that they're serving those customers as well.