 You know, you're getting your revenue, you've got your cost to serve. There's so many things that seem on the surface like they're really common. But in reality, you take a little bit of a step back and you realize that these things are fundamentally different. So you've got a services company. Really, fundamentally, what you're doing is you're meeting your potential customer first. You're understanding what their individual needs are. And then you're looking for ways that you can meet those needs for that customer. And then you rinse and repeat and you keep doing that customer by customer. But you're always doing one at a time.