 that we were influencers. And he says, I know I'm an influencer. People like my shoes, they try to get my shoes. They like my style, they try to get my style. And I help them get their style. So they were already involved in helping the community with back to school haircuts and other activities, but they were episodic and not sustained. In some ways they were experiencing that kind of fly by. And we're saying we need to do a better job in the health arena.