 Because everybody can rally around that and you can focus on an outcome that matters. And I wonder if you maybe, because I know that's something that comes through loud and clear in the book about the importance of mission and sort of differentiating mission from just purpose more generally. Yes. You know, so it comes on a couple levels. Mission really is the impact of what your work will have on those around you. You know, purpose is how you feel about it and how you feel about that mission. But it's important to think about what that mission is.