 And just to add one point to that, I think one of the challenges is that the media landscape is so siloed. And so people are tuning in to what they want to hear, and there are plenty of media outlets that are doing a lot of fact-checking that will dip out of a speech if it needs to be fact-checked, but not everyone. And so I think that's one of the challenges that we face overall. Well, and the other challenge, which Sasha alluded to,