 for those kinds of things. But in the world that I'm talking about, I'm really talking about this difference in how a technology company operates, whether they kind of take this more services-driven model of saying, I'm going to get to success by saying yes to these one-off requests that I'm getting from these different customers that I'm meeting, or these product-based companies that are saying, hey, I'm going to go figure out and try to figure out the nuance