 Well, yeah, don't start that beef, you know. Don't start that beef, Mozzie, because you know I'm a native New Yorker and, you know, my friends from Chicago get very sensitive sometimes about those things. I mean, it's called a second city for a reason, though, bro. It's called a second city for a reason. You said it, I didn't. And I wonder, you know, because I know you don't have a ton of time, I wonder, can you talk to us about the value of