 Don't miss these incredible offers at Diamonds Direct's annual summer sale this weekend. Get an incredible 20% off July 19th through the 21st. Shop or make an appointment in-store or online at DiamondsDirect.com. This radio commercial was made to convince you to stop speeding. We can't use siren sound effects on the radio, so we'll use other equally jarring sound effects to get your attention. Like telling you that whether you drive a little over the speed limit or a lot, you can crash just the same.