 It's incredibly important, and I'm remiss in having not mentioned that earlier. Your partner ecosystem is another lever you can pull both at fiscal year-end and throughout the year. One of the reasons I've had a number of clients that are with Kerasoft, and I worked with them at SolarWinds, they have such a breadth of vendors that they do business with for marketing programs. Whatever your niche is, they have some type of offering that fits it. It's not a one-size-fits-all.