 That's exactly right. And we're trying to build that back, talk through what the problems are and how we're going to go about in trying to solve this. Sure. Well, there are two aspects of that which I think are very important. The first is the mistrust in science itself and the misinformation and overt disinformation, particularly on social media, about science. And, for example, about the health and safety of vaccines. You know, vaccines are one of the victories of public health in the 2020