 This particular type of log gets retained at this interval for this long. And by giving you that level of control, we're actually giving you economic control over your logs capability. Brian, I love this. The logs are the exhaust of the digital era. And I think that's a bumper sticker. I think I may make that bumper sticker for Joe and Dan to put on their cars. I think one of the things just to tack back to this is the other reason why