 Sure. I think one of the best places to start is ideally you have a base plan going in. You may get, depending on the size of your company, a lot of, okay, what more can we do? What more can we do? You may get budget. You may not. But looking at LinkedIn, what more can you do? Are there things you can amplify? I think everything should be factored in knowing that your sales team is going to be incredibly busy already. So you want to look for things that don't require a lot of sneeze or a heavy lift.