 And it's just got to be coupled, I think, with that willingness to take those levels of risk, like we were talking about, to be willing, you know, to try to get that 100x improvement or that 100x kind of like, you know, valuation, as opposed to just kind of like, you know, trying to bet a single every single time. I agree. And when we come back, we're going to make the argument, you and I, for why this is a great time for people to make that change. I'm here with Ben Foster, co-founder of the product advisory practice at Prodify. We'll be right back.