 A bit of disinformation is going to be the thing that derails a candidate for president or statewide office. And part of that is, as you suggested, there's so few voters who are persuadable. I think there's this tendency to ascribe magical powers to disinformation that we assume that normal political communication doesn't have. You have conversations with people who are like, oh, political ads do nothing. But then they think that this one random Facebook post is going to be the thing that sways millions of opinions.