 I hear some echoes of Jonathan Haidt and some of his work. I just crib at whatever I can. Me too. Great stuff. But again, you were your first mover in this spot. You did talk about the politainment. You talked about cable news and the dangers of cable news and social media. It seems like that's getting worse, not better. And can you think about the next kind of evolution of this with AI? And where's your brain in that space today?