 Here's Pam Powers, Defense Market Lead for Maximus, on why it's important for DOD to up the customer experience for recruitment and retention of service members. Sponsored by Maximus. The current generation of warfighters are digitally focused. They have a digital mindset. They grew up knowing what good human-centered design looks like and what good customer service looks like. In their daily lives, they access good customer service every day. They understand what good looks like. Hear the entire discussion at federalnewsnetwork.com. Search Maximus.