 or the BCGs, et cetera, they've invested so much in productization of the kinds of solutions that they're providing to their customers that in reality, while they may feel like they're a little bit more bespoke or specific to the individual needs of the companies that they're serving, there's a lot of commonalities to the way that they're serving those customers as well. So it depends on what kind of scale you're really looking to achieve. But the reason that I think that this happens and the reason that investors...