 Can people trust that your organization will do the right thing in a crisis? I'm Edward Siegel, a leadership strategy senior contributor for Forbes.com and author of the best-selling and award-winning book, Crisis Ahead, 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies. My guest today is Dave Sampson, who's the Global Vice Chairman of Corporate Affairs at Edelman, which is a global communications firm.