 And what about where the spending ends up because you pay an agency at least traditionally 15% of the media cost or the agency gets the discount and keeps the 15% or whatever. And, you know, at one time you used to see Army ads on television, national TV. That's expensive. And if you're at the $1.3 billion level a year, you're not buying much national television. Right. Again, that's something that would be really interesting to see, but not with the data that we have. We weren't able to do that.