 The following program is produced and furnished in conjunction with Amplifier Advisors, which is entirely responsible for its content. I'm Jonathan Aberman, coming up on today's show. The next vertical to come is all these things that we in this region have sort of like thought we were immune to innovation on. But you know what? Sort of the taxi industry also think that they were immune to it. But when's the last time you actually booked a taxi by making a phone call?