 One dynamic that has changed is all costs are shared. Us as a vendor, when we have a cost, that cost gets passed on to the customer. And so frankly, what we have to do is we have to look for ways to reduce our own costs, thus reducing their costs. And I think what we have in the world of logs, there's been a perennial stalwart that's in that business. They're the 800-pound gorilla in logs. But what I hear every single customer talking about, if I have a logs conversation, it is almost 100% guaranteed I'm going to hear about pain associated with cost.