 I would love to find the first company that's like, yeah, this is great. I love getting paid to just get beaten up all the time. It's a very different story when you get to actually meet these folks and they're like, we are trying our hardest and we do not want this to fail. But you don't realize the 50 things in between us and success that are stopping us from delivering a product that works. So that's one area I think.