 control all the money that flows through and take all the money. So this is like toll keepers that charge 100%. So I think you have to distinguish the consumers. Yeah, you're right. They'll swipe through and use whatever's fun. But the people that make a living, which is a lot of people now on the internet, like you go to TikTok, you're not going for TikTok's content. You're going for the user-generated content and those people are not getting paid.