 So taking that leap, starting something from scratch really showed me that you can create a values-based culture that is really meaningful for the people you're lucky enough to bring in, and that meant a lot to me. So that was something that I wanted to build on. You know, from a con, like I mentioned, I was a little younger then. We were sort of learning as we were doing. One major lesson learned has been focus. You know, I think at the prior company I started, we were very successful, but we had a lot of small clients, and we were sort of