 Early on, we made a bunch of CMS as well. We made a bunch of bets. Some were very short-term and some were more long-term. And I think we didn't know if it was possible for agencies to really evolve over time. Now that we have some of those, I think it's a much easier conversation for us to have with other agencies who want to move in that direction because there are people to follow. Well, there are agencies to follow. So that also has changed our perspective on that and our partnership and agency's perspective on that.