 of a competitor that's a services company because their cost of goods sold is always going to be higher because they're having to build it one off every single time. Whereas a product kind of company can kind of come in and actually deliver the product at a lower price than what your cost would even be in the first place. So their economics are fantastic. Yours are really poor. And I think that's why you see the same kind of thing happening in terms of disintermediation.