 in trying to address this. I'm gonna ask you about TikTok specifically in one minute, but first I just want this big picture because it's not just TikTok, it is Facebook, it is Instagram, it's Threads, it's all of these companies that presumably bear some responsibility here. I mean, what role can they play? Can they, should they be doing more? I think by their own acknowledgement, they all could be doing more than they're doing now because they were trying to do more four or five years ago than they're doing now.