 And every time you're successful, you can kind of like parlay that into a little bit more investment to go find the next customer as well. But in the product company, you have more upfront development. And so your economics don't necessarily look as good in the very beginning. But when they take off and you get to that product market fit, things really take off in a way that you would never be able to see if you were continuing to run the businesses and services company.