 enforcing our digital rules of engagement to make sure that people understand, the staff understands. They have a role in this too. They don't just get to do everything and send, you know, 500 meg PowerPoints over email to 700 of their closest friends right in the middle of Commander's update. You're probably going to get it. You're going to, you know, we're going to have a conversation out back if that kind of thing happens. So everyone kind of has, there's different aspects of this and the human trait, human attribute is definitely something we have to focus on.