 I think that there are also opportunities to promote it un-gated as well by your sales team. If you have a large volume of content and you can un-gate everything, but especially if you're a smaller company and you don't have a lot of the tech infrastructure where you can really track and retarget and try and reach people over and over. But I think if you're going to gate something, it has to be meatier content. It has to be