 Build a direct relationship with this audience, unmediated by labels and all the other kinds of people that sit in the middle, that maybe now that can change the economics. And why it's called 1,000 True Fans, because imagine if I'm into some interesting hobby, cooking, music, whatever it might be, if I can have a direct relationship with them on the internet, and 1,000 people, let's say, subscribe to me and give me $10 a month, that's $10,000 a month, that's $120,000 a year.