 And, you know, and some people understood it, but some didn't. And I just finally kind of realized you need more context. You need the sort of background. And there's certain things that just can't be explained outside of the context of a book. I mean, a book is a special thing because it's like you can really get into something in a way you can't in a conversation. And you are a prolific writer before that and a blogger, I think, as well. A book is absolutely, I think, the right format for this topic.