 of those tools for your business is so low because they're getting the benefits of scale. Their production costs of those tools are much more massive than any sort of one-off solution that might be delivered for any given customer. But the economics are such that if they get 10 million customers using the same product, then of course that cost of development gets divided 10 million different ways. And that means that they have now the ability to lower their costs, right? And now what happens is, I think...