 sort of thing. And I'm just, and maybe it's because I'm in this world or whatever. I'm always concerned when I'm interacting online about fraud and like when, when I'm going to be, you know, when I'm going to be hacked or when my identity, all my information is out there. So there's, there's 14% of people that are not concerned at all. And I want to know how I get to them. I was like, what are they doing? Are they not, are they not doing anything online? Can you imagine being in that head of hers? It's a dark place.