 from our trust data over the last 23 years that if you're trusted, you know, the public has placed its trust in you, or a customer has placed its trust in you, or an investor has placed its trust in you, that they're eight times more likely to support you when things go wrong, when there's a crisis. How easy, Dave, is it to lose the trust of the public or stakeholders? And what, if anything, can be done to get it back? Well, I mean, obviously, I think trust