 We've got to sell the assets of that. You've got to sell the long-term assets of that. When I was talking about belief, and we're so into short money right now, and a short-term hit, 15 minutes of fame. I want to win. I want to do whatever I can do to preserve my party right now. We need a longer vision. How much further can we project? So if we show the assets of the right kind of negotiation, that, oh, this pays off. You sacrifice some plastic rings today for gold and grounds tomorrow.