 culture or who we are what we do and then we even have customers a lot of our existing customers who tell me they're always watching us and seeing who we hired and seeing what we do so that type of communication of what you're doing where you are you know what you're what you're delivering from a service offering perspective it has been very important to us and we want to continue to do that so regardless you got to get your message out there we got to get our message out there and my wife runs our social media so I I think she does a wonderful job