 I think it's a mix of both. I know that's not the best answer, but obviously there are trends. There's always trends in the media, and even just within the presidency, we talk about Teddy Roosevelt being the first personality president, and then that translates into FDR's radio addresses where he uses rhetoric that everyday Americans can understand. But I think the biggest thing with television being introduced into the presidency is this idea of a media institution. Mm-hmm.