 as they did through Ellis Island. And, you know, growing up with them and then my parents starting their own businesses, the ups and downs and the ins and outs, as you're a child growing up in that business or your spouse, you are in the business whether you're an owner or not. It very much shapes this good and bad. That's right. And one of the stories I tell in the middle of the story is the story of my own father who –