 And the creators, I think like, look, if you talk to people who have built fan bases on TikTok, you can't make money on TikTok. It's kind of it's not like email where you can make money. And so you talk to people that like who are big TikTok influencers and they're like, you know, they're creating body gel and literally and like perfume and trying to sell a Walmart and sponsorships. And they're doing all of these kinds of basically trying to work around it because these platforms