 Wisconsin Media Row was actually an idea born out of the 2020 Democratic Convention, which of course did not take place here in Milwaukee quite the way many folks expected it to. My boss, Matt DeFore, who works with me at Wisconsin Watch, was formerly working with the Wisconsin State Journal and got really interested in this idea of bringing a state-specific media area to a big national convention like this. And so there were some initial interests from the DNC. Of course, the pandemic hit, everything changed, and the world was turned upside down.