 based, you know, platform that allows you to find your own flights and things like that as well. So there are these services that are naturally just sort of like an expire over time. And you either have to, you have to make some form of investment one way or another to prevent that from happening. You know, just sort of like enjoy the spoils of being there because every time you're successful, you're also advertising to the world of Silicon Valley and everybody else, how lucrative it potentially could be if only they could. Yeah, exactly. Right. So,