 So what do you think are the most important things that agency managers and corporate executives should learn from your trust index? Well, I'd say, you know, really kind of three things. One, you know, that actions speak louder than words, you know, and we say that often, but we know, you know, that it's action that actually earns, you know, the public's trust or individual's trust. So if somebody, you know, a good example would be,