 No, and it was just interesting to hear you unpack that because I look at it as it was a mess then, it's still kind of a mess now, and it's still the wild, wild west, not only in America, but on a global scale. Nobody knows what you should put on the Internet and how do you stop people from originating their own content. I mean, memes, you know, my 13-year-old's making them. I mean, how do you put the...