 So that's why when people talk about technology product companies, why it's so high risk, high reward. If you hit it right, the margins are exceptional. You have an iPhone or a Google. But if you get it wrong, you're going to waste a lot of money. That's going to come from investors because there's no revenue. And it's just a spectacular flame out, right, which is why VC is such a binary activity. Speaking as a venture investor, and I've seen more than my fair share of successes and flame outs,