 of the incumbents and so the people get this history wrong like Sears you know kind of when that is basically gone out of business and replaced by Amazon and Walmart Sears owned I believe Sears owned Prodigy or CompuServe I forget they they owned one of the top three internet services in the 1980s they saw this coming from a decade away okay Barnes & Noble was smart and they built like a really good website like those those internet companies that got disrupted Blockbuster etc they were not