 And is there any evidence or any way to determine, really, whether if, say, spending went to an Hispanic-owned ad agency, that that was for the purposes of reaching the Hispanic audience and so on and so on? Or do we know that at all? Right. That's something that would be really interesting. But unfortunately, with the data that we had available, that's not something that we could determine what specifically the contracts were for. You'd have to do a contract-by-contract review.