 How does this resonate with other, I would call you a cultural leader, right? You're cooler than the governors, let's be honest. We might bring a little gravitas to the situation, but we don't move culture. You guys, wait a minute. I have to tell a quick story. So last night, Matthew comes and he gets his hat. The governors all got their hats. Now, yesterday I saw Josh Green put on that cowboy hat and walk into the room.