 a big part of elections throughout the world. The idea of partisan or ideologically motivated media, which was a big part of our 19th century politics, almost entirely disappeared as a major force in our 20th century politics, something that in almost every one of our peer countries is sort of a central part of the media ecosystem. The presence of rumor, the persistence of rumor, you go to large parts of the world and people just take for granted that rumor is this sort of,