 by saying yes to these one-off requests that I'm getting from these different customers that I'm meeting, or these product-based companies that I say, hey, I'm going to go figure out and try to figure out the nuance of what are all these different kinds of requests that I'm hearing from different customers, identifying the single sort of like ideal product that's going to meet the needs of the market, even if it's not perfect for any individual customer, but then take that to a much bigger, greater scale. Because in your example of a donut, you still have to make 1,000 donuts to feed 1,000 people.