 you don't care about the weather. You care about whether or not those tires are going to be replaced on your car. And so they might have been scientifically right, but they weren't thinking in the minds of a customer or somebody that was using their product. So that was one thing. The next thing that happened was the company was intent to talk about its safety record. But until the company stood up and said, look, we have fault here. We've reduced