 How hard is it to maintain that? On one side, you're looking at margins and cash flow and the bottom line. And sometimes that gets stretched. And on the other hand, you're saying, no, but we've got to hold true to these core values. Can you talk about that? Because I think a lot of companies, they want to do the right thing. They want to have those core values. They've got the policy statements. They don't always live it because the pressures on the other side are too great. So how are you able to maintain that balance?