 Yes. And Jenna, did you want to add on? Sure, sure. I can add a little bit. So Baba hit the nail on the head, right? We're serving as that light that individuals can see and align with as they try to get in touch with indigenous African culture. And you'd ask, you know, some of what we do, right? Well, some of what we do is internal and some of what we do is external, you know, internally.