 You may really want to connect with another newsroom, with another journalist in a different newsroom who shares your identity, who understands what it's like to work in a small local newsroom, who understands what maybe it's like to be a black woman in a small local newsroom. But they work somewhere else and they're not going to tell anyone what you told. Right. So that is one of the kind of big surprises to us about how important it was to have industry wide.