 So third factor, you don't overplay your greatest strength. I phrased it that way from your discussion of the inverted U-curve and maybe explain that concept and see if that's a – should a David, even though he has a strength, not think about overdoing it or is it he's still on this side of the U-curve and should be anchoring hard on his strength as far as he can take it? Yeah, the inverted U is –