 I really like the sort of thought that you really need to produce evidence-informed research. And, you know, you may know we run the Weizmann Institute, so it's near and dear to our heart about implementation and improvement science. And you've held focus groups with community health workers and published a research paper. And I'm wondering if you could tell our listeners a little bit about what did you ask of the folks you were doing? What did you learn from the work?