 Help the bottom line. And the point that you make is so important is by being proactive and thinking about it up front. But let's just stick with the furniture for a second. Sure. How many things have you received in a shipping box that's full of styrofoam, right? Right. Well, styrofoam is one of those forever products, right? So now what you are trying to see is people move more towards, first of all, things that can be reused.