 And if you can then listen to that, you can take that nuanced approach and you can apply it to say, okay, well, what if I built this for you? If I solved this for you, what other kinds of problems would it solve for you as well? Who else would it solve problems for in addition to the customer that's asking for this, right? And if you build it in such a way that it is actually repeatable, where you don't have a bunch of code that says, if customer name is X,