 Yeah, listen, I just spent four and a half years as a dean in a local university, and I can tell you that the Internet came for universities and continues to come for them and is just eating them like crazy. Every industry will take its turn in the barrel, I think is what I would describe it. Listen, Ben, you've been a real resource for me. You've helped me think some things through in real time today and hopefully others listening. This is a call to action. You know, you and I care about this region. We've been co-conspirators for a long time.