 But then that story would be still to half of the people who were interested in it. Right. Right. It may have been okay for the rest of people who didn't care. Right. Just as a story sake. So that's when we kind of shifted and started to concentrate on doing stuff on Caribbean people living in Canada. Right. And black people living in Canada on the whole. Right. And that is where that is why we all the news, most of the news that we have