 that phrase digital transformation is a little bit buzzwordy it can mean a lot of things so so one thing we're going to try to do here today is drill down on some specific examples and challenges but but examples where that's really happening and where some of the those challenges are because i genuinely do think that there have been some things that have happened over the past few years especially um and things that are being worked right now where transformative actually is the right word each of these services are using the cloud in ways where