 Most people don't know that natural gas is mostly methane. Methane is a super potent greenhouse gas. Methane is responsible for a third of all global warming to date. And so when you ask them, you know, what are your associations with natural gas? People will say, oh, clean, reliable. When you ask them their associations with methane, they'll say, oh, greenhouse, pollution, they're negative associations. So, you know, in the book, I really wanted to