 It's one thing to have politicians say this stuff, and that's important to see good faith people that we disagree with. But it's much better to have important cultural figures actually talk about this as well and say what we're saying and walking the walk. So we had this crazy idea about eight months ago. Governor Polis and I hopped on a Zoom call with Matthew McConaughey. Now, I'm going to be completely transparent and honest with all of you. I expected it to be a short but pleasant call.