 because they don't have the same interests. Corporate media does not have the same interests as independent media does, as journalists do. People that are really doing this work and recognize the importance of it, it's not the same. But anyways, I could go on on that point. But Kevin, I do want to get your kind of final thoughts on this. I mean, as I'm reflecting, you know, this is the end of an era, so to speak. I mean, there really is so much that went in