 Ben, thanks for joining us today. That's my pleasure. Thanks for having me. Well, as we were getting ready to go on the air, we shared the experience that we're both business owners, you know, around business, grow up around businesses. What drove you as somebody who's been around small business to write a book that, you know, frankly, is titled The Dream and Delusion of Small Business? It's a little bit counterintuitive.