 outside of the military connectivity with Sean, right? I'd known him for 10 years and we were very close military comrades, but I hadn't known his family so deeply until my wife came into the picture. So it prompted me then to write a gratitude letter for my wife to really go home and tell her, wow, like I'm so glad that I have a relationship with Sean's kids because of you. So again, who's doing that? I don't really know, but taking the actual time to go sort of break these stories down and let the biographer be a co-creator and making the connections is I think where the value is.