 from sales, like this isn't a good time to do like an invite only event where you really need your sales reps to do the inviting. But if you're going to do something that gets people engaging with this piece of content, maybe you're at an org that has an SDR team that can do follow up or you have an email marketing tool where you can market, you can get people ready to raise their hand and be like, yes, I'm ready to talk to sales. I think what tactics you use depend on what's worked for you in the past and