 like let's say a financial perspective, are able to get away with taking this work that's going to specific customers and calling it R&D because you've got an engineer writing code, et cetera. The reality is we all kind of know that that's actually cost of goods sold, right? Because you're going to have to go do that again for the next customer that you haven't yet met versus in a product company, you have actually done that work. It is true R&D effort. And now you get to reap the rewards of that on the other side.