 So we have simulation labs where we do look at where that craving starts, what initiates that desire to drink or to use those drugs. Our barbers and stylists come from the very communities we're trying to help. They've had the same struggles. So they're sitting there watching this saying, wow, this could help me or this could help a family member. So you're sitting in this bar, it feels like a bar. You're trying to deal with your cravings.