 I would be the first person in line and there'd be 20 spaces on the list. And when the door opened, there were two spots left on the list. So one of their rituals was curating the list. Right. You know that you won't get on the list. You've got to know the organizers. You've got to get there super early to be the last people. But those are kind of processes that that you either decide to buy into or to buy. I agree that setting rules like none of those things were written as rules. They were the practice.