 they can you know they can make it harder for you to reach your audience they can change the economics they can change how they handle your data they have full control right if you contrast that and this is one of the things i go through in the book if you contrast that with like people like a lot of journalists have moved to things like substack what substack is an email service where where you can send you can have your audience through email why do journalists prefer that because you have a direct relationship with your audience