 Yeah, totally. And, you know, you've hit the nail on the head. It's not just a luxury idea anymore. It's not something that would be kind of cool in addition to the other things that we're doing. I think that the reality is you're always going to experience these threats in any particular business. And I just think the next vertical to come is all these things that we in this region have sort of like thought we were immune to innovation on. But you know what? Sort of the taxi industry also think that they were immune to it.