 But they work somewhere else and they're not going to tell anyone what you told, right? So that is one of the kind of big surprises to us about how important it was to have industry-wide solutions and that newsrooms have a responsibility to help create those. But so do professional associations, civil society organizations, philanthropy, right? There is a place where all of us could step in to make these spaces that don't currently fully exist in the ways that people need them to.