 you know entrenched support and so power pilots and experiments can help you know get away from the status quo antibodies that don't want to let the new thing happen and so it's just so important and and to me what you're just talking about the one of the real aha moments for me in reading the book was that you know that we're creating more distance between where we are and the where the world is headed by by our you know our our hope that by avoiding risk we'll you know we'll be in a happier place but we're just putting ourselves further and further behind which is