 And if everybody can be more healthy, if you can do it proactively, then in the long run, it's worth making an investment. Save society money over the long term. So what all this really comes down to is not just focusing on the purchase price, but being willing to make the investment in less harmful or more beneficial solutions, but getting into the habit of doing it all the time. And that's hard because there's a lot of culture change involved here. Yeah, yeah.