 Zero trust is important, and all of this stuff is in support of zero trust. So one of the things that I'm mainly concerned with as we go through zero trust is that zero trust is like a 15-year journey. And the messaging fatigue on this is bananas, right? Leadership is going to change out every two years, and we have this sort of ship of theses problem where the people who are in the middle of the journey won't have seen the beginning and they won't see the end. And so being able to talk about...