 who have less financial capital and more need to rely on social capital. And then you add in the fact that most people can't, won't, never will think through the second and third order of facts. I think it's a big challenge. I would also say that the let's make a deal thing, which I love and I want to do, it's really hard to make a credible commitment, right? Because your new residents are voters. So you start off by saying, okay, you're worried about X, Y, and Z. Here's what we're going to do.