 Yeah, that makes a lot of sense, especially because at the end of the day, it's the consumer that's driving the conversation, deciding what information they need and where they're going to go. So part of our mission is maybe to collaborate and make it easier for people to get that information and then learn to trust us, but also the people that we're collaborating. What is it that excites you about this type of work? Assuming that it does. Yeah.