 One of the things that we're talking about is looking at the end-to-end management, the end-to-end cost, the end-to-end mindset of these amazing capabilities that we bring in. And so when you think about data, it's not just an afterthought that's a result of all the hard work that we've put in place. It's something we have to think about upfront. Where are we going to be storing that data? How do we need to move it around? And not just rely on the last mile,