 exactly it's got to be the foundation of the experience that we're trying to enable and you can't really work your way backwards into it and solve it later you've got to do it at the beginning and i think part of it comes down to even how we fund this you know i still deal with states that uh confuse you know capital expenditures and operational expenditures you know are you going to go buy an identity appliance that you own and you can just you know kick the can down the road for 30 years and try to maintain it no those days are over this is this is critical infrastructure it's like a water sewer plant you have to continuously invest in it