 Talk a little bit about, as well, the return on investment. And one of the things about the report that I did enjoy a lot was the numbers. And, you know, journalists love numbers. I'm not going to ask you to go through all of them, but was there any... All those together are just for you, Jason. Yeah, exactly. Thank you. Thank you. As a former sports writer, you know, it's all about the statistics. As you went through them, did any of the numbers stand out to you when you looked at the ROI? Did anything say, wow, that was something that I didn't expect?