 But so then, but so your love of sandwiches, can we just sort of look at that for a second? Because finding really good sandwiches is not easy. Like you have to be so thoughtful when you're putting things together. I think that's why delis don't survive in the city because the delis like rely on this old sort of way of putting sandwiches together, which can be really good, but you have to be so thoughtful about it. So what was it, what was your love of sandwiches and what did you want to see on the plate or between the bread? Well, I think,