 Yeah, that's exactly right. And so your profit margins end up being a lot greater, but also think about what it does in terms of your ability to lower the cost of delivery. So in reality, there are costs that we all pay for SaaS products and things like that that we use that are relatively low, and it would be impossible. Think about using HubSpot as a small business, or you think about using Google Sheets and any of these basic tools that you're used to.