 Yeah, so I think a lot of great and important stuff in there, but I want to stake my position as being pretty moderate on this, first of all. So your response, starting with the 1950s, I never said a word about the 1950s. I guess I did. I'm wrong. I did the I love Lucy stat. So I think it's, when you think about what the digital revolution is going to bring us, there's a ton of awesome.