 and really take the time to analyze what we're doing. They're seeing how valid this is, which was really, we've got to advertise. We've got to peddle our wares, right? So we have to sell what we're putting down, and they're starting to see that. And so they're coming to the table, and we're able to throw a little bit more into a joint exercise that we're not even in charge of. We just may be a very small player in that, but now they're starting to invite us to the table with this.