 Macy's is doing it, so is Nordstrom, Kohl's, and Ikea. And while supermarkets have been getting bigger, Amazon-owned Whole Foods is opening smaller stores called Whole Foods Market Daily Shop, the first this fall in New York City. This store is going to be approximately 10,000 square feet, plus or minus, depending upon the location. So it's about a quarter of our traditional Whole Foods Market store.