 probably don't hear our panel because it's going to be boring because it's a lot of the same stuff we're saying now, but having that policy, having the right resources to be able to get after that, and in some cases that's new dollars, but to me it's, from a component, it's prioritization. It's like everything, and some folks, if you have an iPhone 7, no one does anymore because they're already up on all the newer ones.