 And then we also talked about how the ingestion of that coffee bean took people's adrenaline up. But it was interesting. It was the thing to bind us. You were going to say. Sorry. No, I was just going to. I think that, you know, when you talk about creating expectations and norms, that's kind of a creation of ritual. So you mentioned something about some poets that you knew that, you know, put certain barriers around language, like at readings, so as to not...