 often more than just the investors and financial folks. What is a sustainable community? And what does that look like? And that gets into equity and social justice and other kinds of things. And what is a sustainable planet? And you hear a lot about climate change and other issues right there. So, you know, sustainability can be much broader. And, you know, I remember when I first started in this world, it was perceived as an environmental discussion. And I think when you start looking at sustainability right now, we need to kind of move our lens back and open it up and say, you know what?