 If you compare that to what our parents grew up with, and this is not golden age romanticism, it's just when you only had three or four media outlets, there were a lot more people in the same conversation. In the late 1950s, I Love Lucy had a 68% weekly share and a 91% monthly share. I Love Lucy wasn't important content, but it was shared content. You could admit that there was a lot of stuff you were dialoguing about with neighbors down the street when you wanted to duck a politicized topic that was awkward to talk about at the dinner table. My oldest kid is 23.