 And I mean progressive in two ways. One is certainly on the political spectrum. The other is kind of as a – I'm somebody who's, you know, Internet progressive, love technology, you name it, you know, X, Reddit, I'm there, you know, 4chan, whatever, grew up with it, love it, DBSs, all that stuff. So, you know, you're talking about kind of the commonality of experience in a way where, you know, we've lost something we had. But I just want to –