 Money News at 10 and 40 past the hour on WTOP. Farm equipment maker John Deere says it will no longer sponsor social or cultural awareness events. It becomes the latest major company to distance itself from diversity and inclusion measures. The move comes just weeks after rural retailer Tractor Supply ended an array of its corporate diversity and climate efforts. Both announcements come after backlash piled up online from conservative activists opposed to diversity, equity, and inclusion efforts.