 We didn't even know how to make a great burrito. We just knew how to eat a great burrito. That's good. Actually, there's nothing wrong with that because you knew the flavor profiles that you were looking for, right? Exactly. We had a real clear North Star. And so we moved to New York in 2008 and set about learning how to start a business, learning how to make a great burrito and then actually roll a great burrito and then hire a team. And we opened in Union Square, our first location in 2009. Wow.