 And that's not something that's going to stop. It's not something where we do this to start the newsroom up and then we stop. No, that's going to have to be continuous. We're looking at increasing our ability to reach people where they are, meaning different languages, different sources, different ways of consuming information. And we're building our path to sustainability. We're building our membership base, looking for individual donors who are excited about this work and see the importance of it. Yeah.