 In the case of software, you actually only have to make one donut, and you can still feed 1,000 people with one donut. Really, I could beat this analogy to death, but I'm not going to. I'm going to stop myself. So product, technology, almost definitionally, is the place where product occurs. You know, before we delve into that a little bit more, it sounds to me like doing a product company is a lot riskier, right? Because you don't, you know, I'm not crazy.