 of what are all these different kinds of requests I'm hearing from different customers, identifying the single sort of like ideal product that's going to meet the needs of the market, even if it's not perfect for any individual customer, but then take that to a much bigger, greater scale. Because in your example of a donut, you still have to make 1,000 donuts to feed 1,000 people. In the case of software, you actually only have to make one donut, and you can still feed 1,000 people with one donut.