 Yeah, you know, I think a lot of it does come back to the culture. You know, you do get to success in a sales-driven organization, which pretty much every professional services company is going to be, by finding ways of saying yes to things that customers are asking for. But there's this thing that I do when I go up on stage, you know, at some sort of, you know, show and talk about product, et cetera. I'll say, everybody pull out your phones.