 And he essentially said, design is about bringing into the world that which does not yet exist. It could be a thing. It could be an idea. It could be anything. But it's needed by the organization today. So you have to design it in. And Russell Acoff talked about problem dissolution a little bit earlier. And Horst Riddle is another great, great design philosopher and thinker about this. When you design, you're not planning anything.