 Patients come to me delirious, sometimes unconscious, and they have no choice in where they end up. And the last thing I want my patient with a stroke or heart attack to do is start shopping around and looking at which would be the cheapest place to get their emergent procedure done. I want them to show up as close as possible, as quickly as possible. So I do worry that if we marry this with high deductible health plans, as has been done in the past, that we're not going to solve the problem. Dr. Luke Messick from Brigham and Women's Hospital.