 Plain vanilla is just that, so vanilla. That's why at Goody's Frozen Custard and Treats, owner Brandon Bird serves up sweet treats based on the staple desserts of his childhood. My inspiration comes from my childhood and things that I grew up eating religiously. That's the reason why my menu is simple, but it's very good because it's everything that I grew up making. Bird says his most popular treat is the Boogie Woogie Sundae, a turtle pecan sundae that's been featured on the Food Network.