 Uh, so it can, it can, there are actually Richard different types of strategists within, uh, within, uh, within a campaign, but, um, that's just an example just to use, uh, to illustrate. Uh, and I just want to say on the, on the true believer point, um, you know, again, that's also, that, that also can vary, you know, usually, yes, you want it to be someone and something that you believe in, and that can be,