 our local government contractors and service companies who are tremendous companies can adopt more of a product focus to compete with Silicon Valley and WIMP. Yeah, you know, first of all, just to layer on to what you were saying there, I think it's such an important point. You know, if you wind the clock back 10 minutes in our conversation, I think, you know, we were just talking about how a product company can be successful not just because they can enjoy higher margins, but because they can actually have an opportunity to eat the lunch of