 What would you say? So here's, we now have, when newyorktimes.com, we have the most emailed list. So we're using big data to track now most emailed, most Facebook, most tweeted, most blogged. And on the one hand, any New York Times journalist who says they don't look at the list is lying to me. How can you not? How does my column do? Am I on the list? Did I go up? Did I go down? But it also is very, that can be dangerous. Because I write about foreign affairs.