 The regulatory authorities and jurisdictions, the statutes in play, I mean, they're Byzantine, right? And so we kind of asked the same question, are we serving our public well if a farmer needs to figure out all of those details? But, you know, I'm 10 years in federal government and I only know 70% of them. You know, are we fair to those farmers or should we have a joint portal and then we can do that work? And so that actually was the model for HealthyCompetition.gov.