 As a company, you have to choose, are you going to put the product out there and have it be ready to be bought? Or are you going to first try to meet these customers and then try to meet their needs after you've learned more about what they are? In order to make that transition, you can't just do that by continuing to operate as you have been historically. You have to organize yourself as a product company. So the best practices that I've seen on this is really stand up an entirely independent business unit.