 what other excuses your organization have not to adopt best practices in containers today and we've got about sixty seconds left briefly if you could just touch on the cost considerations for agencies in development and deployment of these technologies because nobody has unlimited money i think it gets back to you again uh... ensuring that you're choosing the right technology that has the ability to scale and pivot with you in whatever direction you want so that you don't have to go and recreate the wheel again if you want to move from