 Oh, thank you, Mark. It was my pleasure, and that would be so much fun to talk about brand. I can't think of anybody I'd rather talk to about. So Lisa Sherwin-Wolf with a U, find her on LinkedIn, reach out, connect. If you like what you said today, ask for a conversation. It'll be well worth your time. Podcasting is not my day job. I operate at the intersection of thought leadership, content, and LinkedIn.