 What happens in a product company is it's kind of like it seems like it's nuanced, but it's actually like radically different, which is you talk to a variety of customers. You try to understand what the common threads are across customers to define the market. And then you build one single solution that's going to solve all those problems for all of those customers. And then you try to like make that scale a lot better. And so, you know, it's a lot higher risk to be a product company, but it's a lot higher reward when you get it right as well.