 But I think that's our goal, to try to reach as many people as humanly possible, to try to bring in as many people into the conversation as humanly possible so that we can be giving them information that we feel is fully vetted. I wish I had great ideas for this, but it's tough. I mean, I could think of some small sort of technical, tactical shifts that media organizations could make. But I think the big problem, which is that the business models on which they