 that, you know, as I mentioned earlier, TV, radio, the automobile industry, you can find many, many examples in history where industries, you know, if you look at 1905 Detroit, there were thousands of car companies. And then 40 years later, there's like GM and Ford. Right. And so one argument is sort of I would call it the kind of more pessimistic argument, right, is isn't this the same pattern as you've seen in all these other industries?