 Rufus is a chat bot that sits at the bottom of the Amazon smartphone app on iOS and Android. It's a little tiny icon. Bloomberg technology reporter Matt Day. So you're browsing a book, press the button, and it'll come up with some suggested questions. To learn more about the book, you can ask it your own. It's the same sort of free-form text conversation type interface that folks should know from ChatGPT. Rufus can make product recommendations and track orders. Trained on Amazon's catalog as well as the web, and will be able to do more than just answer questions about products.