 That's just the way that it is. I don't know. It shouldn't be, but that's the way that it is. And they're going to report everything about him, when he plays bad, when he plays good, whatever he does. That's going to be the talk. Yeah, and before I go to you, Chuck, I think it has to be said that one of the reasons why it is such an obsession is not just him being LeBron's son, but also the fact that we've seen him grow up with all of these little clips over the years.