 Yeah, in part, in part, because when people think about this region, I don't think they think about other industries other than working for government. I think you're right. And personally, I think it is a marketing challenge. I also think that there's an infrastructure problem and we don't have enough product people here. But to my mind, both of those are problems that could be solved if folks who like to spend money on sports teams decide to spend money on economic development, for example. Right.