 Yeah, I think it's very helpful. I think we lean heavily on our marketing. Our social media presence is very important to us. We rely heavily on partnerships and our partners, they come to me proactively and say, oh, we saw this on your social media, we saw that. I think we try to bring out our culture or who we are and what we do. And then we even have customers, a lot of our existing customers who tell me they're always watching us and seeing who we hired and seeing what we do. So that type of communication