 don't know if hockey took advantage as much as they could of this opportunity, considering, like you said, you have history on the line when only one other team has ever come back in the Stanley Cup final, you know, down 0-3, and that was the Maple Leafs back in 1942. This would obviously have been the first time in 82 years since that has happened. You have the face of the sport in Conor McDavid. No disrespect to Ovi or Sid or Stamkos or Patrick Kane, but to me, Conor McDavid, to your point, is the face of the league.