 It's as simple as kind of a text message kind of thing, respond with a video or a message type engagement tool for fans. So now if you want to interact with some of your favorite players like myself, and that's just one-on-one. If you want to subscribe to the team newsletter where we send messages and stories from the month, or if my favorite one is called fan mail, where if you want to send in a jersey, if you want to send in a picture, if you want to send in a player card,