 And then I went back and played it for some of my top executives. Like, this is going to be our... I was turning this label around. Virgin was the coldest label in the business when I took it over. And I'd been running Atlantic before that. And then they all were like, oh, no, this is horrible. Really? Yeah. Everybody hated it. And we just signed Red Jumpsuit Apparatus, which was a hit. And things were starting to turn around. And I was like, man, maybe I'm wrong. But then I was in my garage working out. There's a sports connection. Nice. And I had to bring that in. And I'm like, wait a minute.