 10, 15 seconds, you know, of watching them whip around these barrels and trying to get the best time possible, and you pick up all the little nuances, but what you see, I mentioned it on the air the other day, what you see here that you don't see at other athletic events is every contestant cheering for every other contestant, doing what they can to support, and everybody wants to see everybody win money. Yeah, and a mix of men and women competing together, too. It's just something...