 So Formula E, founded 10 years ago, wanted to be the preeminent motor racing sport in the world, which is challenging when you've got so many sports like IndyCar over 100 years old, Formula 1 75 years old. And there are two big markets, two big markets you've got to crack. So one of those is North America. The other one is China, fastest growing EV market in the world. And we wanted a home. We wanted a home for Formula E in North America. And that means finding one outlet that we can go in on. And we started speaking with Roku.