 is X's and O's coaching. There are so much now that goes into it. You've got to win these guys over. You've got to re-win these guys over. NIL is part of the world now. You kind of have to embrace it. And that seems like all the stuff that you are fully capable of doing, and I'm so excited to see how it plays out. That's fun, right? You're getting this profession to pivot, right? So one of the first things we teach our players how to do is pivot, right? Start, stop, turn, pivot, rips, pivots, and jabs.