 And I love this tagline, preserving our Western heritage eight seconds at a time. Absolutely. And if you don't know what that eight second, you know, referral is, that's how long you got to stay on the saddle bronc or the bareback or the bull. That's right. And you think, oh, eight seconds. I have to laugh because we're down at Mac and Cheese and they had one of those mechanical bulls and watching people just try and stay on that.