 How about that? And on top of all of that, though, you've got to have the drivers, right? And so I'll give you the floor a little bit here on the personalities, because that's another way to get a sport people hooked on. Where the team meets the driver, meets the racetrack, is where the magic happens. Obviously, the broadcast is what shows that to the world, but you want a racetrack that can show off the potential of the car. Now, that could be big and open like Portland, or Miami will be. It could be...