 I don't know if you want to call it publicity, basically just getting the word out and making it a more positive message about NIL. I think that's a big fight that CSU has right now because Joe Parker didn't stop NIL or anything like that, block it or anything like that. But I think there's no doubt that some of his messaging about NIL was kind of on the negative side. So I think the biggest thing we're seeing from the Weber team