 When Gretzky came to Los Angeles, all these people that had never seen a skate, didn't know what a blue line was, didn't know what icing was, got so excited that the momentum of him showing up in Los Angeles spurred on all these other teams. And I'm trying to think, do we have any other athlete that made such an impact that he's able to grow the sports in the communities and towns and franchises were born just because of his momentum?