 It takes time. It's inconvenient for people. It's very easy to purchase ESPN Plus and watch it on your phone, watch it on your TV, whatever. That's just insane to me. So to me, it's... You've had... I mean, I know the Broncos have three Super Bowls, but just in terms of the last five years, like packing a punch in a five-year span, this is the greatest we've had as a sports city, as a sports state.