 That is all it is. I had a conversation with somebody from Learfield the other day, and they're like, that's our world. That's where we're living. Have you heard or seen anything as far as John Weber maybe starting to take more of an aggressive approach there and working, obviously, so close with the Green and Gold Guard? Yeah, it's going to be interesting. Certainly, I think the biggest thing that we've seen already, and honestly it's been going on for a while as Weber was interim even, is just aggressive –