 I mean, it's certainly possible. There's a lot of things that have happened in college football over the last 10 years that I didn't think were possible, beginning notwithstanding realignment, NIL, the transfer portal, a new video game. Very excited about that. But, yeah, it's not impossible. So I think your idea is very creative in terms of execution. It could be difficult because I think one of the other things, Jody, is the NFL –