 They disseminate their news the way they want to disseminate their news, primarily through their own means. It's not just through a PR department anymore. Like the NFL has NFL Network. And they very often say, we're going to break news through NFL Network and present it in the way that we want to shape the narrative and not necessarily the way that the narrative is complete. It doesn't mean that they're presenting it wrong. I don't want to say that.