 I'll never forget a couple of years ago. My sister, she likes sports, but, you know, she's not super into it. And I took her to a basketball game. I took her to a MUKU basketball game, and she wanted a Dr. Pepper. So I was like, yeah, sure, of course. So we get up, we go get a Dr. Pepper. She looked at me, and she said, oh, so this is why you do what you do. Sports are kind of fun, huh? And I was like, yeah.