 And then just reducing the stigma around addiction itself. Right. If you look back to the 80s, late 80s, right, there was stigmas around people that had, you know, HIV or this or that, all different things. We go as a society, we go through these phases and we eventually learn better. And it's time for us to learn better about our brothers and sisters who have addiction problems. I'm sure many people in your audience have either had these issues themselves or have a loved one who's had those issues. And many of them have ended up going to prison.