 When do you start raising those expectations as far as getting past that first weekend? And it's easier said than done. And I've had people say, well, Brady, what would you do then? I don't know, Mark. That's the reason I'm doing an interview here with you, and I'm not in a suit and tie running the ship. Right. Well, listen, you're fully correct. And no one would be quicker to tell you that than Tad Boyle.