 And there's policies that every party disagrees on. So we're just trying to find the people that agree with it, that are early adopters, that understand that this is the way it works. This is how the landscape is changing. Let's be the early adopters. Like I said, not the last people selling CDs out of our trunk. And then make sure that we're finding ways to win in the margins that everybody else isn't looking for. Anybody can overspend. Anybody can go raise money and say, we're going to use this for that. But are we doing it the right way? Are we doing it in a rational way that makes sense for who we are and what we have?