 as much as they can and they get into the analysis game. Um, and they have a lot of people who are expert to do that. Um, you know, people who've been around in the air, around the game for 20, 30 years. Um, and so they put a premium on that. That's nice. Um, it's just, it's not the same as being in a newspaper. It's not the same as writing every day. It's not the same as covering a team or the league to go get news. Um, but again,