 This is part of it now. Whether we like the idea of it 10 years ago or not, this is part of the college landscape. So what has that transition been like for you? Just kind of learning, seeing what that's like at Green Bay, seeing what that's like trying to get to in Wyoming on the NIL side. Well, the cool part about it is it's unique to every spot, right? There's no streamlined, systematic way to go about it. So you've got to improvise, adapt, and overcome any obstacles that are in your way wherever you're at. And