 necessarily in their eyes. Obviously, you have a huge following on visual mediums like YouTube and stuff at Roku. It's awesome. But it has been a really important force for good. And, you know, if I can, I'd love to talk about a couple of other initiatives that we have. If you don't mind, let's take a break. We'll come back. We'll finish up with that. That's Jason Flom right here on the Rich Eisen Show. 844-204-RICH is also a number to dial.