 George Steinbrenner, and by the way, in the process of researching him, I actually became incredibly impressed by all of the stuff that he actually, you know, he brought like, you tell me if I'm wrong, you wouldn't know better than me. Yes, sir. He brought like showbiz to, you know, to the game. From Ohio, he was a shipbuilder. He was like, this is an entertainment. Yes. All those big, you know, mascots with big fuzzy hats on and, you know, people doing dance routines. Steinbrenner started all that stuff.