 We watch college football every Saturday in September and October, and when the NFL draft comes, we know a lot of those players. And the same with the NBA, although I know in the NBA draft a lot of players now are coming from Europe. Maybe we don't know all of them, but we know the kid from Kentucky. We watched him all winter. We know the kid from wherever else. But baseball, just by virtue, fans just don't know these guys, and it's just I don't think –