 we have enough of them in our daily lives, and there's too much serious crap out there anyway. So I'm going to be fun on social media. I'm going to have fun with our guys. And then we're just going to make sure that everybody that's involved with us feels or has an experience that maybe creates a memory. And I think that's what we've lost in this, is to kind of make it more professionalized, right, and less amateur status. But we're still dealing with young men, young women on the female side. They've got to have experiences that they can go tell their kids, just like me and Smiley did when we were at Northern States.