 You're down the road, and you're headed off to the next event, Brian, and we know how much and how many miles that these Cowboys put on their old pickups. Oh, there's no question. Could you imagine if people in other sports had to pay to compete, and if they lose, they're just supposed to head down the line to the next game? Yeah. You would have very lightly attended sports from athletes. Here, it's just a different breed. You can talk about it all you want, but until you come out here, sit here, you feel it. This is just...