 Right. I was even at Panera Bread the other day, and they rolled out this new value menu, which is, you know, I think it's $7. It's sandwiches combined with certain soups or salads. And normally you pay $10 plus for those combos. So you're seeing it a lot of places. I think, you know, one interesting story for the past six months was Starbucks and just seeing that stock lose roughly $20 billion in market cap.