 However, then the other question is, what other ways can we get it out there? Can we talk about her and other women on podcasts, on TV? Do we create children's books? Do we, you know, what do you do to get the story out into a wider world? And that popular culture side of it, actually, the national parks is an important part of that, right? It's a part of how does the story reach average people? It reaches students in their...