 But how do you get in the heads of these voters? Like, that's the hard part for me as a better as I go. I think it's hard for me to go. They're not seeing what I'm seeing in the value of it. Look, if it was Lombardi who's breaking down film, if I knew that's what these voters were doing, then I'd be OK with it. They're not doing that. Right. These voters aren't doing that. They're not doing what Lombardi does. Right.