 Higher welfare like this should obviously be more expensive, but they've made it affordable by integrating the entire supply chain. They own the breeding facilities, the hatcheries, they send the day-old chicks out to the network of contract farms, and they supply them with the feed. And when the time comes, these Hubbards will be transported to on-site slaughterhouses and processing plants. It's the efficiencies of scale that make a process like this profitable.