 I love the bird and magic analogy, and I know people are going to be, oh, my goodness, you can't say they're as good as that. No, what we're saying is they were in the dark ages in the NBA. They were on tape delay. People weren't watching the NBA. I know that seems impossible to fathom now, but those two guys made everybody talk. Who's better? Bird magic, magic bird. And that opened up the eyeballs and the floodgates for the NBA to blossom to what it's become.