 You know, it's not often you do a specific date for a pop culture trend, but I can for this one. Sports Illustrated, January 20th, 1964. Now, typically, January was the slowest sports time for the magazine. The NFL championships were, I guess, usually in December. The NBA really wasn't a thing yet. There were only nine teams. The 1964 Olympics were coming up, and they usually reported that after the fact. They didn't have these, you know, these...