 Because before we know it, September comes, and we're running full throttle. We have to worry about the government shutting down. We've got to worry about election coming up. We've got boo-boo Halloween time coming up, who-who dressed up. Then before you know it, we're at the end of the year. We have a president coming in, new president coming in, old president staying in. There's so many things going on. This is a prime time to sit there and start making these conversations happen.