 And one of the things that somebody mentioned was the term chimping. You probably already know this term. That's funny. That came to me earlier when we were talking about this. Yes, I think I have citations for chimping on our website. Chimping is when you're messing with the buttons and settings on your phone, but not looking at the subject that you're supposed to be photographing. You're spending more time looking at the photographs you just took instead of taking more photographs.