 Mid-July, a little bit past mid, and kind of mid of the school schedule. Don't say it. If that makes sense. Yeah, no, I got you. I know. I know. I'm already seeing Halloween ads, and we're already seeing back-to-school stuff. Where has my summer gone? I've been working all summer. I can't wait for my vacation. Well, the funniest thing, I heard someone say it went from July 4th to July 17th in two hours, and it certainly does feel like that. Yeah, it does. But there's still lots of summer in it.