 And Magda, you write a lot about sex and culture online. When did both of you first encounter the meme? And when did you realize it was a thing? I first saw it at a point where it was already being made into hats. There was already merchandise with Hawk Tua on it. Yeah, I guess maybe I'm maybe more on this side of the internet than I'd like to believe because it was like trending nonstop on my Twitter account for like days after the fact.