 Oh, it is so true. So, Ari, here's the thing. We've got Trump. Now, you've got to figure he is still dealing with PTSD. I mean, he's still processing, but he moves ahead because that's Donald Trump. And he sees this as an opportunity, says it's going to rewrite his speech entirely, change his focus entirely. At the same time, you have Joe Biden saying we need to dial down the dialogue. Right. And at the same time, you have others saying.