 Just one number, three quarters of startup investment this year, south of the Sahara, are going to just do three markets, Nigeria, South Africa and Kenya. So this is where we thought we'd start. That's pretty striking, isn't it? Why do you think that is? You need some kind of critical mass to be able to attract the talent, attract the capital, attract the different players. So there is enough going on already to just attract new initiatives, basically.