 Yes. If you get your news from TikTok and Comedy Central, shame on you. OK, we need you to step it up. We need you to really step it up. And I think that I don't I believe this is part of their plan. I think this is all part of their script. They've already got the replacement planned out. The replacement's already chosen. The campaign signs are already printed up. We need to be ready and the people need to be on their A game and wake up.