 and vehicles. This is Jeff Gilbert with the Corp Chronicles. Cars and trucks are now rolling computers and technology is as important to buyers as fuel economy and horsepower. But not just technology for technology's sake. Is it making the car safer? Is it adding convenience to the customer? And is it complementing their lifestyle? Manish Marhatra is vice president of digital planning at Hyundai. He says in some cases they back off on technology, bringing back a knob, for example,