 We know that when we know information or when we know about gigatons of carbon and environmental impacts of something, that it doesn't necessarily lead to the action that we need. And so I, for instance, love the story that we told from Drawdown's neighborhood in Pittsburgh of Clara Katongo, who is someone who grew up in Uganda, who grew up as someone who's afraid of forests, believe it or not, in her childhood, and moved to Pittsburgh, Pennsylvania,