 Simon, the media's often pitched this as the farmers as the baddies, I suppose. What's the truth of that? No, the truth of it, the farmers are operating within sort of an economic framework that's set by society. They're business people, they're businesses. So if they're given planning permission to do something, then they will do it. But there is an enormous amount of environmental awareness within the farming community, and we're here at Witton Farms because Joe Hilditch, who's standing on my right, is part of the solution. Joe, I'm Chris...