 It really took a longer time than people might think. It was after that 1978 restoration. They had a big unveiling on TV, and since then it's been featured in movies, Superman, Rocketeer, Mighty Joe Young. If a movie has the world ending, you're going to see it blow up. Movies like Independence Day, The Day After Tomorrow, and of course Sharknado. But it really represents American culture beyond just movies and TV. Yeah. You mentioned at the top it was really kind of centered around real estate initially. What happened to that idea?