 And then I did a poultry welfare officer course, which was a huge eye-opener. And that's when I realised that this industry and what we're doing, it can be done better. There is no reason why it has to continue going how we're doing it. We can improve and we should improve. And that brings us to the Better Chicken Commitment, a campaign that's backed by around 40 animal protection organisations who are trying to change the law.