 Well, exactly. And I think that that's one piece of it. Like, who knows better than, you know, the people who are facing the crisis day to day, who feel closest to the crisis day to day. But I'll also point out that so often there's been this idea of the hero's journey. And there's been this idea of the sole lone hero that's highlighted, that's doing it alone. And the thing that I love is that I personally, I grew up as a fan of...