 and then spending on the in-game content within that game. So they don't want you to leave. They want you to spend hours and hours a week in that game forever. And so they have dedicated teams that are continually making new content in those games. And in order to keep up with the new content, you have to treat it as a job. I mean, Destiny 2 might be the perfect example. That is a game that has consistently gotten new seasons, new expansions, new levels, new weapons, new maps over the last 10 years. And in order to actually consistently play it and keep up with everything,