 Because this is a term you've heard me mention on this show before. We have this very important task that we're constantly doing in written language, which is paralinguistic restitution. And this complicated term simply means we're trying to do things in the written language that are very easy to do in the spoken language. So we're constantly trying to find new ways to indicate extreme emotion or emphasis. Stuff that's very easy to do with the eyebrows or hand gestures. Like I'm waving my hand now as I'm talking and you can't see it.