 I mean, maybe not taste. You feel it. It's almost like Phil Collins. It's not in the air tonight, but we're getting closer and closer. It's percolating. It is absolutely percolating. I've got to be honest with you. I can't tell you all the teams that are in these new conferences because they are super conferences across the country. And look, I always say this. I'm going to like it. I'm going to watch. I'm going to wager. It's going to be fun. It's new eyeballs. But it is confusing. It really is. When you look at the SEC...