 You need to have the best animal welfare standard. In addition, you need to have a production which is sustainable. And what do people in Norway care most about? Do they care about welfare or do they care about the environment or carbon? So I don't think you can choose. They want both. I tracked down a company who claim they can do the impossible, raise chickens both kindly and sustainably. My name is Hilde Talseth. I am the head of sustainability in Norsk Kylling.