 provide them with money. But there are also, and I remember a story from the 60s, Stefano, that Gillette was approached by someone who created a razor blade that never dulls and went to Gillette and Gillette paid him for the patent or the idea so that razor blade would never see the light of day because they would never sell razors. If they sold a razor and it never went dull, how many razors would Gillette sell?