 No spectator will touch a plastic bottle, for example. 50% of the drinks are going to be served without the use of any single-use plastic bottles. And yet Coca-Cola's advertising is going to be splashed all over these games. That might be the case for somebody actually attending the games, but for somebody watching, a spectator watching the games on television, will see Coca-Cola's advertising. Surely you're helping to promote the company and green-watch the company.