 As I say, Nikki Haley's speech, Rhonda Sanchez's speech, Marco Rubio, Sarah Huckabee, there were a lot of good speeches and a lot of good speakers last night. You know, to your point about, you know, the audience for this, yes, primarily right then and there, the folks there at the convention, but also people who are not at the convention. And that comes down to push and pull messaging. Push media being, well, that's what the broadcasters, the cable outlets, that's what they decide to cut.