 And games, in the grand scheme of things, is actually the smallest revenue producer at most amusement parks. The biggest money in an amusement park comes from ticket sales. Then there's food. Everybody buys food. Then merch. And then, bringing up the rear, is games. What Cole does has less effect on the company's bottom line than lots of people in the company. And as much as Cole loves this job, he cannot but wonder, how long can a person do this job?