 And Robert noted a growing use of the term uncaptured. People saying, I'm glad that was uncaptured. You know, like you tell people, don't bring phones to the wedding. You know, don't use your phones while all of that's going on. Yeah, I just attended a lovely wedding for my sister-in-law and my new brother-in-law, and they asked that people put their phones away during the ceremony. There were two professional photographers there, and they didn't need the distraction. They wanted everybody to witness it with their own eyes. Right.