 Latkin says the expansion in the UK is based on three pillars. Live events such as the Three London Series to date, or so-called watch parties. And there is TV broadcasts and content on social media. And finally, sports promotion with the aim of increasing the number of players. One example of sports promotion is the six-week First Pitch program. The MLB says around 14,000 schoolchildren aged 8 to 12 took part in it last year.