 Somebody's got to pay, right, Jeff? Somebody's got to pay, but it'll be all right. We'll get there. We'll get there. We encourage people all the time over here. Price globally. Look all over the world. Yeah, you can spend your advertising dollars with the big guys, but it's really nice to put the money back on the ground here. That's what we do all about. We tell people price globally, then spend your money locally.