 Oh, my God. Like, seriously? With all the money you get for rebranding anyway? Just rebrand it. Big 18, baby. Embrace it. If that's who you are, college football, and you're no longer 10, remember they used to be the Big 8? I'm old enough to remember that. It was Big 8, Big 10, Big 12. They still have 12? I have no idea. If you don't switch the number accordingly...