 business entity or industry entity that you're in. And I know that for myself because most people, when they meet you, believe, you know, and they meet me, so you always want to be a talk show host, right? Absolutely not. When this was forced upon me back in 1989, I did not want to do talk radio. It's the last thing. You might as well have said, Gary, we want you to clean out septic tanks because I didn't want to do this. I didn't know.