 You were seeing that as an opportunity to start that reset you referred to. Exactly. And as I said, we didn't start it during COVID. It was already in the works. But the strategies changed because of COVID. More people living at home, working at home, and wanting that walkable environment. Right. Well, I mean, you don't have in Dover a beach, for instance, right, which is the natural attraction. So what is the strategy behind the plan to get people into the city?