 It's here and now. Here is a common phrase we hear on controversial topics. Do your own research. Sounds like an innocent suggestion, maybe a good idea. But when we do our own research with search engines, our own confirmation bias can lead us straight to misinformation, to fake news. A group of researchers took a look at the issue earlier this year, and they found that when we go online and research on our own a questionable claim, we're more likely to buy into bogus info.