 How are we... When we try to educate the youth of America, right? And that's the response to, have you seen Gladiator? No, that's not Gladiator. Gladiator is an all-timer. Dare I say, maybe a top 10 movie of all time. 300? 300 is good. It's not Gladiator. How do we get them to say, I know it's a little bit older? What's Russell Crowe now, like 90?