 No, and it was just interesting to hear you unpack that because I look at it as it was a mess then. It's still kind of a mess now. And it's still the wild, wild west, not only in America, but on a global scale. Nobody knows what you should put on the Internet and how do you stop people from originating their own content. I mean, memes, you know, my 13-year-old's making them. I mean, how do you put the...