 The point here is not to depress you or to scare you. It's not. It's not. It's to try to make an emotional connection in a way that I think food, only food can, to understand really what's at stake when we're having these conversations. Now, the good news is on our plates really does hold some of the biggest both problems but also potential to solve these challenges of anywhere that we have. And that's the part that gives me a ton of hope.