 I think environmentally responsible food for people to consume. I like the way it integrates in with my arable farm. I'm using the straw to heat the sheds. I'm using the wheat to supplement the feed. This is the third string to Peter's environmental bow. He's running what he calls a circular farm system. He uses the poo from the chickens to fertilize his crops, in this case wheat, and then he uses some of his wheat to supplement the chicken feed, and the straw from the wheat also feeds his biomass boilers, which go to heat the chicken sheds.