 and push out to their audience. And pull messaging is when people take it upon themselves to go to c-span.org, for example, or something and try to pull out what they think is important. I want to get to Nikki Haley. Nikki Haley, when she first got to the stage, she was met with cheers and boos, and some people sounded like they were just going, you know, I don't know, I don't know. Do you feel like she won the naysayers over by the end of that speech?