 And saying, you know, what do I do? And he goes, you've got to create content. Yeah. It's content. You've got to write. You've got to create the content. It's what Nate Bargatze right now is focused on, who is huge in the stand-up world, but he's also expanding out into becoming a producer and doing things and producing other things, which is exactly what Steve Byrne has been doing.