 One of the ways I really like to think about welfare is to ask myself, how willing would I be to take on the life that that animal is living? And for me, I wouldn't be so keen, to be honest, to live the life of a broiler chicken. If you start to take me free range, reduce my growth rate so that I've got less chance of disease, more chance to be able to be active and more like a chicken, then I'm starting to feel a bit better about it.