 I'm going to struggle with the pronunciation. Norsk killing? Norsk killing, yes. Norsk, so that's Norway. Yes. And then killing is chicken, is that right? That's correct. Norsk killing, apologies to any Norwegians listening for my butchery of your language, are a huge chicken producer, churning out 30% of Norway's chickens. And Hilda says they're doing it in a way which is environmentally sustainable too. They've signed up to the Better Chicken Commitment, which Liam Hodgson told us about in the previous episode.